7 Up Bottle History

The Fizz, the Form, and the Future: A Deep Dive into 7 Up Bottle History

By Dr. Anya Sharma, PhD in Packaging Design and History, University of Leeds

Published by The Packaging Digest, a leading publication in the packaging industry for over 50 years.

Edited by Robert Miller, Senior Editor at The Packaging Digest, with 15 years of experience covering beverage packaging trends.

Summary: This article explores the fascinating evolution of the 7 Up bottle, tracing its design changes from its inception to the present day. We delve into the historical context of each design iteration, analyzing its impact on the brand's identity, manufacturing processes, and the broader soft drink industry. The article also examines the implications of these design choices on consumer perception and marketing strategies.

Keywords: 7 Up bottle history, 7 Up packaging, soft drink bottle design, beverage packaging history, brand identity, marketing, manufacturing, consumer perception, design evolution, historical context

The Early Days: Establishing a Visual Identity (1929-1950s)

The story of 7 Up bottle history begins not with a revolutionary design, but a clear and simple one. Initially marketed as "Bib-Label Lithiated Lemon-Lime Soda," 7 Up's early bottles mirrored the generic glass bottles prevalent at the time. These were typically heavy, sturdy, and featured simple labeling, reflecting a time when functionality outweighed elaborate design. However, even in this early stage, the choice of clear glass played a crucial role. The clarity allowed consumers to see the vibrant, light-colored beverage, a key differentiator in a market dominated by darker colas. This early 7 Up bottle history underscores the importance of even basic packaging decisions in establishing brand identity. The simple, unassuming bottle, however, laid the foundation for future developments. The shift away from the "lithiated" ingredient (lithium citrate) in the late 1940s also quietly signaled a shift towards a modern and clean image, a narrative that would be further reinforced in the bottle design evolution.

The Rise of the Contoured Bottle: Embracing Modernity (1960s-1980s)

The 1960s ushered in a new era for 7 Up bottle history. The introduction of the contoured bottle represented a significant departure from the earlier generic designs. The new shape, sleeker and more modern, spoke to the burgeoning consumer culture of the time. This wasn't just an aesthetic change; it also had practical implications. The contoured design enhanced grip and improved handling, making it more appealing to consumers and easier to transport. This period of 7 Up bottle history exemplifies the increasing importance placed on ergonomics and consumer experience in packaging design. Moreover, the contoured shape became an instantly recognizable visual cue, strengthening the brand’s identity and distinguishing it further from competitors. The move away from the heavy, traditional glass also reflected shifting manufacturing techniques and a growing demand for lighter, more easily transportable bottles.

A Changing Landscape: Innovation and Evolution (1990s-2000s)

The 7 Up bottle history continues to evolve through the late 20th and early 21st centuries. The introduction of plastic bottles marked a significant turning point, driven by cost-effectiveness, reduced weight, and environmental concerns (though the latter was far less a factor then than it is today). While the plastic bottle maintained the brand's recognizable contoured shape, the material shift represented a move towards a more sustainable (at the time) and economically viable approach to packaging. This period saw experimentation with different plastic types and sizes, catering to changing consumer preferences and market demands. The shift in materials, reflected in the 7 Up bottle history, also demonstrated the industry's response to changing consumer needs and environmental consciousness (albeit nascent at that time).

The 21st Century and Beyond: Sustainability and Branding (2010s-Present)

The present phase of 7 Up bottle history is heavily influenced by sustainability and branding. The ongoing trend towards eco-friendly materials, such as recycled plastics and plant-based alternatives, is profoundly impacting beverage packaging. 7 Up, like other major beverage brands, is grappling with the challenge of balancing sustainability goals with cost-effectiveness and consumer expectations. Furthermore, the increased use of digital printing and innovative labeling techniques has allowed for more dynamic and interactive designs on 7 Up bottles. The current designs often incorporate subtle variations in color and branding to engage with specific markets and consumer segments. The 7 Up bottle history now involves a complex interplay of environmental responsibility, brand identity, and sophisticated marketing techniques. The future of 7 Up bottle history will undoubtedly involve further experimentation with materials, designs, and technologies as the brand navigates evolving consumer preferences and environmental regulations.

Conclusion

The 7 Up bottle history is a testament to the dynamic interplay between design, technology, and consumer culture. From humble beginnings with simple glass bottles to the more sophisticated and sustainable packaging of today, the journey showcases the evolution of the beverage industry and its response to changing market forces. The careful consideration given to bottle shape, material, and labeling has been crucial in establishing 7 Up's brand identity and market success. As the industry continues to evolve, the 7 Up bottle will undoubtedly continue to adapt, reflecting future trends in sustainability, design, and consumer preferences. The legacy of the 7 Up bottle is not just a story of packaging, but a microcosm of wider societal changes and technological advancements.

FAQs

1. What material was the original 7 Up bottle made of? The original 7 Up bottles were made of glass.

2. When did 7 Up introduce its iconic contoured bottle? The iconic contoured bottle design emerged in the 1960s.

3. How has the 7 Up bottle design changed over time? The 7 Up bottle has evolved from a simple, generic glass bottle to a contoured glass bottle and then to various plastic bottle iterations, always emphasizing brand recognition.

4. What role has sustainability played in the evolution of the 7 Up bottle? Sustainability is increasingly important, leading to exploration of recycled plastics and potentially bio-based materials.

5. How does the 7 Up bottle design contribute to the brand's identity? The consistent use of a contoured shape, even across material changes, reinforces brand recognition and builds consumer loyalty.

6. What are some of the challenges faced by 7 Up in its bottle design evolution? Balancing sustainability, cost-effectiveness, and consumer appeal presents ongoing challenges.

7. How has technology influenced the design and production of 7 Up bottles? Technology has enabled the use of new materials, more efficient production methods, and innovative labeling techniques.

8. What are some of the future trends expected to influence the design of 7 Up bottles? Further exploration of sustainable materials, personalized designs, and interactive packaging are likely future trends.

9. How has the 7 Up bottle design differed across different geographical regions? While the core design principles remain consistent, minor variations in bottle size and labeling might occur based on local market requirements.

1. The Impact of Contoured Bottles on Beverage Sales: This article explores the broader impact of contoured bottle designs on sales across various beverage brands.

2. A History of Glass Bottle Manufacturing: A deep dive into the evolution of glass bottle manufacturing techniques and their impact on the beverage industry.

3. The Rise of Plastic Bottles: Environmental Concerns and Solutions: This article examines the environmental impact of plastic bottles and discusses sustainable alternatives.

4. Brand Identity and Packaging Design: A Case Study of Coca-Cola: A comparative analysis focusing on the impact of packaging design on brand identity, using Coca-Cola as a benchmark.

5. The Evolution of Soft Drink Packaging in the 20th Century: A comprehensive overview of packaging changes across the soft drink industry during the 20th century.

6. Sustainable Packaging Materials in the Beverage Industry: An analysis of different sustainable materials currently used or under development for beverage packaging.

7. Consumer Perception of Packaging and its Influence on Purchasing Decisions: This research-based article examines how consumers perceive different packaging materials and designs.

8. The Role of Digital Printing in Modern Beverage Packaging: An exploration of the benefits and challenges of using digital printing techniques for beverage bottles and cans.

9. Innovative Packaging Solutions for the Future of Beverages: A forward-looking article predicting future trends and innovations in beverage packaging design.

7 up bottle history: A History of the World in 6 Glasses Tom Standage, 2009-05-26 New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.
7 up bottle history: Soda and Fizzy Drinks Judith Levin, 2021-08-12 An effervescent exploration of the global history and myriad symbolic meanings of carbonated beverages. More than eighty years before the invention of Coca-Cola, sweet carbonated drinks became popular around the world, provoking arguments remarkably similar to those they prompt today. Are they medicinally, morally, culturally, or nutritionally good or bad? Seemingly since their invention, they have been loved—and hated—for being cold or sweet or fizzy or stimulating. Many of their flavors are international: lemon and ginger were more popular than cola until about 1920. Some are local: tarragon in Russia, cucumber in New York, red bean in Japan, and chinotto (exceedingly bitter orange) in Italy. This book looks not only at how something made from water, sugar, and soda became big business, but also how it became deeply important to people—for fizzy drinks’ symbolic meanings are far more complex than the water, gas, and sugar from which they are made.
7 up bottle history: Electrical Banana Norman Hathaway, Dan Nadel, 2011 Electrical Banana is the first definitive examination of the international language of psychedelia, focusing on the most important practitioners in their respective fields. With a deft combination of hundreds of unseen images and exclusive interviews and essays, Electrical Banana aims to revise the common persception of psychedelic art, showing it to be more innovative, compelling, and revolutionary than was ever thought before.--P. [4] of cover.
7 up bottle history: Fizz Tristan Donovan, 2013-11-01 The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.
7 up bottle history: Sun in a Bottle Charles Seife, 2008 Chronicles the last half century's haphazard attempt to harness fusion energy, describing how governments and research teams throughout the world have employed measures ranging from the controversial to the humorous.
7 up bottle history: Directions for Impregnating Water with Fixed Air Joseph Priestley, 1772
7 up bottle history: Managing Uncertainty Patrick Okedinachi Utomi, 1998 Very few volumes on competitive strategy deal with the peculiarity of developing country environments. Fewer still try to bring public policy and business policy together in a way that provides a holistic framework for evaluating strategic decision options. This study is about decision-making, and rivalry between business enterprises in emerging markets. It is also about how the social, political and economic environments affect how these businesses make decisions. The author drawing on his experience in government and industry, uses Nigeria as a case study, addressing the causes of Nigeria's prolonged economic stagnation and how this has affected business performance.
7 up bottle history: Metallotherapeutic Drugs and Metal-Based Diagnostic Agents Marcel Gielen, Edward R. T. Tiekink, 2005-09-01 There are an astonishing number and variety of roles that metals play in contemporary medicine. This book contains information on the medicinal uses of inorganics, that is, of elements such as boron, lithium, selenium, to name a few, as well as metal-containing species. In keeping with the notion that healthy mammals rely on (bio-essential) metals for the normal functioning of approximately a third of their proteins and enzymes, a large number of drugs are metal-based and considerable effort is being devoted to developing both second- and third-generation drugs as well as generating novel metal-based drugs. While there is no doubt that there is an emphasis on 'Metallotherapeutics' throughout the volume, the use of metals in medicine is not restricted to metal-based drugs. The following are also covered: non-invasive radiopharmaceuticals Magnetic Resonance Imaging (MRI) mineral supplements From the foregoing and, more importantly, from the contents of the various Chapters, the reader will gain an appreciation of the very real role metal-based drugs play in modern medicine and of the considerable effort being devoted to the development of novel complexes with greater efficacy as therapeutic and diagnostic agents.
7 up bottle history: Absinthe Barnaby Conrad III, 1988 144 proof, notoriously addictive, and the drug of choice for 19th century poets, absinthe is gaining bootleg popularity after almost a century of being banned. Barnaby Conrad looks at the social history, fact and trivia of this drug.
7 up bottle history: Pocket Book of Hospital Care for Children World Health Organization, 2013 The Pocket Book is for use by doctors nurses and other health workers who are responsible for the care of young children at the first level referral hospitals. This second edition is based on evidence from several WHO updated and published clinical guidelines. It is for use in both inpatient and outpatient care in small hospitals with basic laboratory facilities and essential medicines. In some settings these guidelines can be used in any facilities where sick children are admitted for inpatient care. The Pocket Book is one of a series of documents and tools that support the Integrated Managem.
7 up bottle history: Bottle Makers and Their Marks Julian Harrison Toulouse, 2001-11-01 Often considered the foremost reference for manufacturer's marks, this epic work is astounding in its breadth. By his own count, Toulouse offers information on more than 1,200 different marks found on glass bottles and jars. (Antiques/Collectibles)
7 up bottle history: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company.
7 up bottle history: Empire of Booze Henry Jeffreys, 2016-11-03 Winner of the Fortnum and Mason Best Debut Drink Book Award 2017 From renowned booze correspondent Henry Jeffreys comes this rich and full-bodied history of Britain and the Empire, told through the improbable but true stories of how the world’s favourite alcoholic drinks came to be. Read about how we owe the champagne we drink today to seventeenth-century methods for making sparkling cider; how madeira and India Pale Ale became legendary for their ability to withstand the long, hot journeys to Britain’s burgeoning overseas territories; and why whisky became the familiar choice for weary empire builders who longed for home. Jeffreys traces the impact of alcohol on British culture and society: literature, science, philosophy and even religion have reflections in the bottom of a glass. Filled to the brim with fascinating trivia and recommendations for how to enjoy these drinks today, you could even drink along as you read... So, raise your glass to the Empire of Booze!
7 up bottle history: Baffle Marks and Pontil Scars: A Reader on Historic Bottle Identification Peter D. Schulz, 2016-03-04
7 up bottle history: Bottled and Sold Peter H. Gleick, 2010-04-20 Water went from being a free natural resource to one of the most successful commercial products of the last one hundred years. That's a big story, and water is big business. Gleick exposes the true reasons we've turned to the bottle, from fear mongering by business interests and our own vanity to the breakdown of public systems and global inequities.
7 up bottle history: The Legend of Dr Pepper/Seven-Up Jeffrey L. Rodengen, 1995 It all began in 1885, behind the counter at a popular drug store in rough-and-tumble Waco, Texas. When Charles Alderton mixed together his distinctive brand of flavors, he had no idea he was creating a soft drink that would become a national sensation. In 1986, Dr Pepper merged with Seven-Up, another leader in the fast-growing non-cola category. Seven-Up began life in 1929, with the unlikely name of Bib-Label Lithiated Lemon-Lime Soda. Illustrated with gorgeous advertising and photographs from the earliest days of the soft drink industry, this lavish volume tells the surprising story of ongoing battles for industry supremacy. Individually boxed. 144 pp., 141 color, 92 black & white images.
7 up bottle history: Soda Pop Lawrence Dietz, 1973
7 up bottle history: History is Mostly Repair and Revenge Liliana Sikorska, 2010 Papers presented at a symposium organized by the Dept. of English Literature and Literary Linguistics, School of English, Adam Mickiewicz University in Poznaaan.
7 up bottle history: What a Character! Warren Dotz, Jim Morton, 1996 From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century Amercia as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.
7 up bottle history: The Man Behind the Bottle Norman L. Dean, 2010-03 The contour Coca-Cola bottle is the most recognized package created by man. It has been called an international icon and one of the most significant artifacts of the twentieth century. Of everything that has been written about The Coca-Cola Company, the one error of omission has been the complete and accurate story about the creation of its famous contour bottle and the impact it has made in the world. Knowing his entire life that it was his father, Earl R. Dean, who designed the bottle, it became the author's mission to get the story told before the truth was forever lost-to set the record straight-not only for his father and his descendants, but for the millions of people all over the world who have enjoyed a romance with his bottle.
7 up bottle history: The Amityville Horror Jay Anson, 2019-12-03 “A fascinating and frightening book” (Los Angeles Times)—the bestselling true story about a house possessed by evil spirits, haunted by psychic phenomena almost too terrible to describe. In December 1975, the Lutz family moved into their new home on suburban Long Island. George and Kathleen Lutz knew that, one year earlier, Ronald DeFeo had murdered his parents, brothers, and sisters in the house, but the property—complete with boathouse and swimming pool—and the price had been too good to pass up. Twenty-eight days later, the entire Lutz family fled in terror. This is the spellbinding, shocking true story that gripped the nation about an American dream that turned into a nightmare beyond imagining—“this book will scare the hell out of you” (Kansas City Star).
7 up bottle history: Old Hippies - a Collective Memoir Shlomit Auciello, 2014-09-13 Old Hippies follows the paths of those who were flower children in the 1960s as they grew through adulthood. Combining photography, memoir, and documentary writing, the author shares the stories of more than a dozen people who, in spite of challenges to their ideals, still call themselves hippies in the 21st Century.
7 up bottle history: The Master and Margarita Mikhail Bulgakov, 2016-03-18 Satan comes to Soviet Moscow in this critically acclaimed translation of one of the most important and best-loved modern classics in world literature. The Master and Margarita has been captivating readers around the world ever since its first publication in 1967. Written during Stalin’s time in power but suppressed in the Soviet Union for decades, Bulgakov’s masterpiece is an ironic parable on power and its corruption, on good and evil, and on human frailty and the strength of love. In The Master and Margarita, the Devil himself pays a visit to Soviet Moscow. Accompanied by a retinue that includes the fast-talking, vodka-drinking, giant tomcat Behemoth, he sets about creating a whirlwind of chaos that soon involves the beautiful Margarita and her beloved, a distraught writer known only as the Master, and even Jesus Christ and Pontius Pilate. The Master and Margarita combines fable, fantasy, political satire, and slapstick comedy to create a wildly entertaining and unforgettable tale that is commonly considered the greatest novel to come out of the Soviet Union. It appears in this edition in a translation by Mirra Ginsburg that was judged “brilliant” by Publishers Weekly. Praise for The Master and Margarita “A wild surrealistic romp. . . . Brilliantly flamboyant and outrageous.” —Joyce Carol Oates, The Detroit News “Fine, funny, imaginative. . . . The Master and Margarita stands squarely in the great Gogolesque tradition of satiric narrative.” —Saul Maloff, Newsweek “A rich, funny, moving and bitter novel. . . . Vast and boisterous entertainment.” —The New York Times “The book is by turns hilarious, mysterious, contemplative and poignant. . . . A great work.” —Chicago Tribune “Funny, devilish, brilliant satire. . . . It’s literature of the highest order and . . . it will deliver a full measure of enjoyment and enlightenment.” —Publishers Weekly
7 up bottle history: Children and Drug Safety Cynthia A Connolly, 2018-05-11 Winner of the 2018 Arthur J. Viseltear Award from the Medical Care Section of the American Public Health Association Children and Drug Safety traces the development, use, and marketing of drugs for children in the twentieth century, a history that sits at the interface of the state, business, health care providers, parents, and children. This book illuminates the historical dimension of a clinical and policy issue with great contemporary significance—many of the drugs administered to children today have never been tested for safety and efficacy in the pediatric population. Each chapter of Children and Drug Safety engages with major turning points in pediatric drug development; themes of children’s risk, rights, protection and the evolving context of childhood; child-rearing; and family life in ways freighted with nuances of race, class, and gender. Cynthia A. Connolly charts the numerous attempts by Congress, the Food and Drug Administration, the American Academy of Pediatrics, and leading pediatric pharmacologists, scientists, clinicians, and parents to address a situation that all found untenable. Open access edition funded by the National Endowment for the Humanities. The text of this book is licensed under a Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License: https://creativecommons.org/licenses/by-nc-nd/4.0/
7 up bottle history: Flash Parenting Inna Gertsberg, 2014-09-28 If you're a parent and sometimes feel like you have no idea what you're doing, this book will make you feel better.
7 up bottle history: A History of the Rectangular Survey System C. Albert White, 1983
7 up bottle history: The Historical Magazine and Notes and Queries Concerning the Antiquities, History and Biography of America , 1869
7 up bottle history: Historical Painting Techniques, Materials, and Studio Practice Arie Wallert, Erma Hermens, Marja Peek, 1995-08-24 Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled Historical Painting Techniques, Materials, and Studio Practice at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.
7 up bottle history: New Zealand Glass Angela Bowey, 2013 The history of glass in New ZealandCrown Crystal Glass products in New ZealandThe Auckland Bottle companyContemporary New Zealand glassAppendix: Crown Crystal Glass in Australia.
7 up bottle history: The Historical Magazine John Ward Dean, George Folsom, John Gilmary Shea, Henry Reed Stiles, Henry Barton Dawson, 1869
7 up bottle history: A Legislative History of the Federal Food, Drug, and Cosmetic Act and Its Amendments , 1979
7 up bottle history: Soft Drinks Colin Emmins, 1991-01-01 Om læskedrikkenes historie.
7 up bottle history: History of Early, Small and Other U.S. Soybean Crushers William Shurtleff; Akiko Aoyagi, 2020-09-27 The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographical index. 115 photographs and illustrations - many color. Free of charge in digital PDF format.
7 up bottle history: Antique Trader Bottles Identification & Price Guide Michael Polak, 2012-09-10 Simply the Best! Known in the field as The Bottle Bible, Antique Trader Bottles Identification & Price Guide has been for nearly 20 years the definitive bottle-collecting guide. As the only full-color bottle book on the market, the guide is loaded with more than 5,000 listings and 700 photographs covering more than 50 bottle categories from the 19th and 20th centuries. Inside you'll find such bottle categories as: Avon, Barber, Beer, Bitters, Flasks, Jim Beam, Medicine, Perfume, Soda and many, many more. And with key identifying characteristics, detailed descriptions and current real-world values, you have in hand a trusted and reliable resource. New in the 7th Edition! Black Glass Bottles Hawaiian Bottles Top 10 Bottle Collecting Destinations Central Nevada Museum profile
7 up bottle history: The Imperial Bible Dictionary, Historical, Biographical, Geographical and Doctrinal ... Edited by P. F., Etc Patrick FAIRBAIRN, 1866
7 up bottle history: The Imperial Bible Dictionary, Historical, Biographical, Geographical, and Doctrinal: Including the Natural History, Antiquities, Manners, Customs and Religious Rites and Ceremonies Mentioned in the Scriptures, and an Account of the Several Books of the Old and New Testaments Patrick Fairbairn, 1866
7 up bottle history: The Bertrand Bottles Ronald R. Switzer, 2013-01-25 A Study of 19th-century Glass and Ceramic Containers
7 up bottle history: Illinois History , 1974
7 up bottle history: Ebony , 1988-02 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
7 up bottle history: The Bottle Book Richard E. Fike, 2006-04 Originally printed in 1987, is designed for the cultural historian, archaeologist, the bottle collector, and those just interested in pharmacopoeia. This book is a guide to the identification of the embossed, patent and proprietary medicine bottles produced in an era of American history when anything could be bottled, advertised and sold - legally. A cornucopia of cures, bitters, tonics, and balms, many of them little more and slightly disguised alcohol, were available to the gullible but willing public. Not only are the embossed and shapely bottles of this era highly collectable today, they are also valuable to archaeologists who interpret and date historical sites. This book has been designed as a reference book. It provided detailed descriptions to aid the researcher in identifying and evaluating whole or fragmented vessels. A discussion of the patent and proprietary medicine years, and the innovations applied to the production of glass, is followed by a brief interpretation of bottles by color, design and shape. Over 40 chapters detail nearly four thousand medicine bottles. Numerous line drawings, and color photographs will aid the researcher/collector/anthropologist in the identification process. Richard Fike, is a retired Bureau of Land Management Archaeologist. Rich is also an historian, writer, teacher and the developer of the Museum of the Mountain West of Montrose, Colorado. He continues to expand the Museum, which contains original and recreated historic buildings that house extensive collections of America's past. He has combined his professional knowledge and his personal interest in historic bottles to provide this authoritative, definitive, and entertaining guide.
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