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The Evolution and Current Relevance of the Account Based Marketing Specialist
Author: Sarah Chen, Senior Marketing Consultant at GrowthSpark Consulting, with 10+ years of experience in B2B marketing, specializing in ABM strategy and execution for enterprise clients across SaaS, Fintech, and manufacturing sectors. She holds a Master's degree in Marketing Analytics and is a certified ABM professional.
Publisher: GrowthSpark Consulting – A leading B2B marketing consultancy specializing in growth strategies, including account-based marketing (ABM). GrowthSpark boasts a team of experienced professionals with proven success in implementing ABM programs for various industries and company sizes, offering a wealth of knowledge and practical experience on the subject matter. They frequently publish white papers, blog posts, and case studies on ABM best practices.
Editor: David Lee, Chief Marketing Officer at GrowthSpark Consulting, with over 15 years of experience leading marketing teams and developing successful go-to-market strategies. His expertise in B2B marketing and strategic planning ensures the accuracy and relevance of the content.
Keywords: Account Based Marketing Specialist, ABM Specialist, Account Based Marketing, ABM Strategy, B2B Marketing, Targeted Marketing, Personalized Marketing, Enterprise Marketing, Sales Alignment, Marketing Automation, ABM Technology, ABM ROI
1. The Genesis of Account Based Marketing (ABM) and the Emergence of the Specialist Role
While the underlying principles of focusing on high-value accounts have existed for decades, the formalization of Account Based Marketing as a distinct discipline can be traced back to the early 2000s. The rise of sophisticated marketing technology and the growing understanding of customer lifetime value spurred the development of more targeted and personalized marketing approaches. Initially, ABM was often handled within existing marketing teams, with individual marketers taking on some ABM responsibilities alongside other tasks.
However, as the complexity and strategic importance of ABM grew, the need for dedicated account based marketing specialists became increasingly apparent. The rise of data-driven marketing, the need for sophisticated personalization, and the increasing integration of sales and marketing made it clear that a specialized skillset was required to successfully implement and manage ABM programs. This is when the role of the account based marketing specialist truly emerged.
2. The Core Responsibilities of an Account Based Marketing Specialist
The responsibilities of an account based marketing specialist are multifaceted and demand a blend of strategic thinking, creative execution, and analytical prowess. These include:
Identifying and prioritizing target accounts: This involves using various data sources to identify ideal customer profiles (ICPs) and segmenting accounts based on firmographic, technographic, and behavioral data.
Developing and implementing personalized marketing campaigns: This necessitates creating tailored content, messaging, and channels for each target account, ensuring maximum engagement and impact. This often involves working closely with sales teams.
Managing marketing automation tools and technologies: ABM specialists are often responsible for selecting and utilizing marketing automation platforms to streamline workflows, personalize communications, and measure campaign performance. Tools like Salesforce, HubSpot, and Marketo are commonly used.
Measuring and reporting on campaign ROI: Tracking key metrics like engagement rates, conversion rates, and pipeline contribution is crucial for demonstrating the effectiveness of ABM initiatives and making data-driven improvements.
Collaborating with sales and other teams: Successful ABM requires close alignment between marketing and sales. The account based marketing specialist acts as a liaison, ensuring seamless communication and coordinated efforts.
Staying up-to-date on industry trends and best practices: The landscape of ABM is constantly evolving, and specialists must continuously learn and adapt to new technologies and methodologies.
3. The Current Relevance of the Account Based Marketing Specialist in a Changing B2B Landscape
Today, the role of the account based marketing specialist is more critical than ever. Several factors contribute to its increased relevance:
The increasing complexity of B2B sales cycles: Longer sales cycles require more nurturing and personalized engagement, which are core strengths of ABM.
The growing emphasis on customer lifetime value: ABM focuses on building long-term relationships with high-value clients, maximizing their lifetime contribution to the business.
The proliferation of marketing technology: Sophisticated tools enable hyper-personalization and precise targeting, enhancing the effectiveness of ABM strategies.
The need for greater sales and marketing alignment: ABM inherently fosters closer collaboration between sales and marketing, leading to more efficient and effective lead generation and conversion.
4. Skills and Qualities of a Successful Account Based Marketing Specialist
Beyond technical expertise, successful account based marketing specialists possess several crucial soft skills:
Strong analytical skills: Data-driven decision-making is essential for optimizing ABM campaigns.
Excellent communication and collaboration skills: Working effectively with sales, marketing, and other teams is paramount.
Creativity and strategic thinking: Developing innovative and effective personalized campaigns requires creativity and a strategic mindset.
Project management skills: Managing multiple ABM initiatives simultaneously necessitates strong organizational and time management skills.
Adaptability and resilience: The ABM landscape is constantly evolving; the ability to adapt to change is vital.
5. The Future of Account Based Marketing and the Account Based Marketing Specialist
The future of ABM looks bright. Continued advancements in technology, a growing understanding of its effectiveness, and the increasing demand for personalized experiences will further solidify its position as a key B2B marketing strategy. As a result, the demand for skilled account based marketing specialists will only continue to grow. We can expect to see further specialization within the role, with some specialists focusing on specific aspects like ABM technology, content creation, or data analytics. The integration of artificial intelligence (AI) and machine learning (ML) will also likely play a significant role in automating certain ABM tasks, allowing specialists to focus on more strategic initiatives.
Conclusion
The role of the account based marketing specialist has evolved significantly since its inception, becoming a vital component of modern B2B marketing strategies. Their skills and expertise are crucial for driving revenue growth by focusing on high-value accounts and delivering personalized, impactful experiences. As the B2B landscape continues to evolve, the importance of the account based marketing specialist will only continue to rise, making it a rewarding and in-demand career path.
FAQs
1. What is the difference between ABM and traditional marketing? Traditional marketing uses a broad approach, targeting a large audience with generic messaging. ABM focuses on a small number of high-value accounts with personalized, tailored campaigns.
2. What are the key performance indicators (KPIs) for an ABM program? KPIs include engagement rates, conversion rates, pipeline contribution, deal size, and customer lifetime value.
3. What marketing technologies are commonly used in ABM? Common tools include marketing automation platforms (Salesforce, HubSpot, Marketo), Customer Relationship Management (CRM) systems, and analytics platforms.
4. How do I measure the ROI of an ABM program? ROI is calculated by comparing the revenue generated from ABM initiatives to the cost of the program.
5. What are the common challenges faced by ABM specialists? Challenges include gaining buy-in from sales teams, securing sufficient budget, and measuring the effectiveness of personalized campaigns.
6. What are the different types of ABM? There are three main types: Account-Based Marketing (ABM), ABM Lite, and ABM Pro.
7. What skills are essential for an account based marketing specialist? Essential skills include marketing automation, data analytics, content creation, sales alignment, and strategic planning.
8. How can I become an account based marketing specialist? Gain experience in marketing, learn about ABM principles and technologies, and pursue certifications like the ABM certification offered by various organizations.
9. What is the average salary for an account based marketing specialist? Salaries vary based on experience, location, and company size, but generally range from $60,000 to $150,000+ per year.
Related Articles
1. "The Ultimate Guide to Account Based Marketing (ABM)": A comprehensive overview of ABM strategies, tactics, and best practices.
2. "How to Choose the Right ABM Technology for Your Business": A guide to selecting the appropriate marketing automation and analytics tools for ABM.
3. "Account Based Marketing: Aligning Sales and Marketing for Success": Discusses the importance of sales and marketing alignment in ABM.
4. "Measuring the ROI of Your Account Based Marketing Program": Provides practical tips and methods for measuring the effectiveness of ABM.
5. "The Future of Account Based Marketing: Trends and Predictions": Explores emerging trends and technologies impacting ABM.
6. "Case Study: How Company X Achieved 30% Revenue Growth with ABM": A real-world example of a successful ABM implementation.
7. "Building a High-Performing Account Based Marketing Team": Focuses on team structure and recruitment strategies for ABM.
8. "Content Marketing for Account Based Marketing: Creating Engaging Content that Converts": Provides guidance on developing compelling content for ABM campaigns.
9. "Overcoming Common Challenges in Account Based Marketing": Addresses common obstacles faced by companies implementing ABM programs.
account based marketing specialist: A Practitioner's Guide to Account-based Marketing Bev Burgess, Dave Munn, 2021-06-29 Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts. |
account based marketing specialist: Account-Based Marketing For Dummies Sangram Vajre, 2016-04-25 Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book. —David Raab, Founder at Raab Associates If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too. —Megan Heuer, Vice President and Group Director, SiriusDecisions Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how. —Joe Chernov, VP of Marketing at InsightSquared Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how. —Scott Brinker, Author of Hacking Marketing Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results. —Sean Zinsmeister, Senior Director of Product Marketing, Infer The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike. —Scott Vaughan, CMO, Integrate |
account based marketing specialist: A Practitioner's Guide to Account-Based Marketing Bev Burgess, Dave Munn, 2021-06-03 As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing. |
account based marketing specialist: Account-Based Growth Bev Burgess, Tim Shercliff, 2022-11-03 Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra. |
account based marketing specialist: Innovative B2B Marketing Simon Hall, 2022-08-03 Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates. |
account based marketing specialist: Digital Marketing All-In-One For Dummies Stephanie Diamond, 2023-01-12 Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer. |
account based marketing specialist: B2B Revenue NOW Atte Sallamo, 2024-02-07 This book holds the BLUEPRINT for that methodology I've used to deliver measurable revenue growth for numerous B2B businesses. This method has yielded Return on Investment ranging from 324%, to 647% in B2B ROI, all the way up to 900% and beyond in pure profit. What I am describing here is not an alien result, but one your B2B company gets to experience (and should expect) once you get in place this framework that awaits you inside these covers. The process: 1) Find your ideal high-value clients. 2) UNIFY & ALIGN your revenue operations. 3) EXECUTE! Conquer your B2B profit & REVENUE GOALS. The proof and power of this process you'll come to experience firsthand on your own company's balance sheet. How is this possible? In all simplicity, we focus on what matters. on those SPECIFIC revenue-critical actions that scale (80/20 principle in action). We amplify them to work in your favor! Identifying your high-value audience, aligning marketing & sales, data-driven leadership, and the Account-Based orchestration of it all. Once you'll come to graduate from this curriculum, your business has a crystal clear understanding on where to place the energy of your enterprise so it yields the kind of growth that others will envy. This we'll do together by hand-picking the correct alignment processes, leadership practices, and measurement models for your business from the basket that this book is. ...For growth happens when the conditions inside your company support it. That's when you'll conquer your quarterly goals, deliver on your OKRs, and provide measurable (and fresh) revenue inflows that land on the balance sheet fueling your entire business. LEARN ABOUT: Rev Ops roadmap, Team structure, & Leadership. |
account based marketing specialist: Skills for the Digital Transition Assessing Recent Trends Using Big Data OECD, 2022-10-19 This report presents the most recent trends in the labour market demand for digital professionals and skills, highlighting where bottlenecks are emerging and policy action is – and will be – needed to support individuals who aim to thrive in the digital transition. |
account based marketing specialist: ABM Is B2B Sangram Vajre, Eric Spett, 2019-09-03 Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for? |
account based marketing specialist: No Forms. No Spam. No Cold Calls Latané Conant, 2020-07-15 No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results. |
account based marketing specialist: B2B Marketing Strategy Heidi Taylor, 2017-12-03 B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement. |
account based marketing specialist: How to Get a Meeting with Anyone Stu Heinecke, 2016-02-16 [The author] found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In [this book], Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results-- results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.--Amazon.com. |
account based marketing specialist: A marketing handbook Capt. A Nagaraj Subbarao, Prof. V.V Rajan, Dr.Shweta Tewari, 2022-06-06 This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding, Media, Advertising, Public Relations, Retail, Positioning, Digital Marketing etc. Through this book, readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sections in addition to the definitions namely: Insights and a Did you know section. The insights will cover various industry related information which gives factual data support to all we learn in marketing. For example: How many Households (HH) are there in India? What is the average HH size? What is the male/ female ratio split in India? What is TV penetration in India? Etc In the Did you know section, we cover various aspects of brands, products, categories that gives deeper understanding about them. |
account based marketing specialist: It's All Analytics, Part III Scott Burk, Gary Miner, 2023-09-15 Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially the last 25 years, there has been an explosion of terms and methods born that automate and improve decision-making and operations. One term, called analytics, is an overarching description of a compilation of methodologies. But artificial intelligence (AI), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology, terminology? Extending on the foundations introduced in the first book, this book illustrates how professionals in healthcare, business, and government are applying these disciplines, methods, and technologies. The goal of this book is to get leaders and practitioners to start thinking about how they may deploy techniques outside their function or industry into their domain. Application of modern technology into new areas is one of the fastest, most effective ways to improve results. By providing a rich set of examples, this book fosters creativity in the application and use of AI and analytics in innovative ways. |
account based marketing specialist: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
account based marketing specialist: Network World , 1992-03-30 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Marketing , 2009 |
account based marketing specialist: Ideas in Marketing: Finding the New and Polishing the Old Krzysztof Kubacki, 2014-10-25 Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old. |
account based marketing specialist: Network World , 1993-10-04 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1995-01-30 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1992-10-05 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1994-03-14 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1993-09-13 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1997-12-29 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1993-08-23 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1999-03-01 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1998-03-02 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 2001-11-26 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: InfoWorld , 1997-01-20 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1997-02-03 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: Billboard , 1998-07-11 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
account based marketing specialist: Network World , 1994-12-12 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: Network World , 1993-12-20 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
account based marketing specialist: InfoWorld , 1997-02-24 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1997-02-10 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1996-10-14 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1996-11-04 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1997-03-10 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1997-03-03 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
account based marketing specialist: InfoWorld , 1996-10-28 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
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