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Advanced Sales Training Topics: Mastering the Art of Persuasion and Closing
Author: Dr. Eleanor Vance, PhD, a leading expert in sales psychology and behavioral economics with over 15 years of experience in designing and delivering advanced sales training programs for Fortune 500 companies. Her research has been published in leading academic journals and she is a sought-after speaker at international sales conferences.
Publisher: Sales Strategist Publications, a reputable publisher specializing in business and sales management literature, known for its rigorous editorial process and commitment to providing practical, data-driven insights. Their publications are widely respected within the sales community.
Editor: Michael Davies, a seasoned sales professional with 20 years of experience in various sales leadership roles. He has extensive knowledge of advanced sales training topics and has overseen the publication of numerous best-selling books on sales methodologies.
Abstract: This in-depth report explores critical advanced sales training topics essential for achieving peak performance in today's competitive business landscape. We'll delve into areas beyond the basics, examining evidence-based strategies for handling objections, negotiating effectively, leveraging sales technology, building lasting customer relationships, and mastering complex sales cycles. Understanding these advanced sales training topics is crucial for sales professionals aiming to significantly increase their revenue and career trajectory.
1. Mastering Complex Sales Cycles: Navigating the Long Game
Many sales processes extend beyond a simple one-call close. Advanced sales training topics must address the intricacies of navigating long, complex sales cycles. Research by CSO Insights indicates that extended sales cycles often involve multiple stakeholders and decision-makers, requiring a nuanced approach to relationship building and communication. Successful negotiation in these scenarios demands strategic patience, consistent follow-up, and a deep understanding of the buyer's journey. Training should focus on creating detailed sales playbooks tailored to specific complex sales scenarios, emphasizing the use of CRM systems for effective tracking and communication.
2. Advanced Negotiation Techniques: Beyond the Price Point
Effective negotiation transcends simply haggling over price. Advanced sales training topics should cover a wider range of negotiation strategies, including value-based selling, principled negotiation (as outlined by Fisher and Ury in Getting to Yes), and the use of collaborative techniques to find mutually beneficial solutions. Research highlights that building rapport and trust are crucial precursors to successful negotiation. Training should equip salespeople with tools to identify and address underlying customer needs and concerns beyond the stated price objection. Furthermore, understanding the psychological aspects of negotiation, such as anchoring bias and framing effects, is essential for achieving optimal outcomes.
3. Handling Objections Effectively: Turning Challenges into Opportunities
Objections are inevitable in sales. Advanced sales training topics must include sophisticated techniques for handling objections effectively, transforming them from potential roadblocks into opportunities to build rapport and demonstrate value. Research consistently shows that addressing objections proactively and with empathy builds trust and strengthens the customer relationship. Training should emphasize active listening, empathetic responses, and the skillful use of questioning techniques to uncover the root cause of the objection. Furthermore, training should focus on reframing objections to highlight the benefits of the product or service.
4. Leveraging Sales Technology: Data-Driven Decision Making
Modern sales teams rely heavily on technology. Advanced sales training topics must integrate the effective use of CRM systems, sales intelligence tools, and other technologies to enhance sales performance. Research shows that effective use of sales technology leads to increased sales productivity and improved forecasting accuracy. Training should focus on practical application of these tools, including data analysis for identifying sales trends, lead nurturing through automated email campaigns, and using predictive analytics to personalize the customer experience.
5. Building Long-Term Customer Relationships: The Power of Retention
Retention is often more cost-effective than acquisition. Advanced sales training topics should emphasize the importance of building strong, lasting customer relationships. Research consistently demonstrates a strong correlation between customer satisfaction and customer lifetime value. Training should focus on techniques such as proactive communication, personalized follow-up, and providing exceptional customer service. Strategies for handling customer feedback and resolving conflicts effectively are also essential components of advanced sales training topics.
6. Strategic Account Management: Nurturing Key Accounts
For organizations with enterprise-level clients, managing strategic accounts requires specialized skills. Advanced sales training topics should equip salespeople with the knowledge and tools to cultivate and maintain high-value accounts. This involves understanding the organizational structure of key accounts, identifying key decision-makers, building strong relationships with multiple stakeholders, and proactively addressing potential challenges. Research suggests that a tailored approach to account management, focusing on long-term value creation, is critical for success in this area.
7. Sales Forecasting and Pipeline Management: Predicting and Optimizing Revenue
Accurate forecasting is crucial for sales planning. Advanced sales training topics should include comprehensive training on sales forecasting methodologies, pipeline management, and opportunity qualification. Research emphasizes the importance of using data-driven approaches to sales forecasting, combining historical data with current pipeline analysis to predict future revenue accurately. Training should cover the use of various forecasting models and the development of effective pipeline management strategies to ensure consistent revenue generation.
8. Understanding Sales Psychology: Influencing Buyer Behavior
Advanced sales training topics must incorporate an understanding of sales psychology to effectively influence buyer behavior. This involves understanding the cognitive biases that influence decision-making, applying principles of persuasion, and tailoring communication strategies to resonate with individual customer profiles. Research in behavioral economics provides valuable insights into the psychology of buying, which can be leveraged to create more effective sales strategies.
9. Advanced Sales Coaching and Mentoring: Developing Future Sales Leaders
The effectiveness of any sales team hinges on the leadership and guidance provided to individual sales professionals. Advanced sales training topics should encompass training on advanced sales coaching and mentoring techniques. Effective coaching involves providing constructive feedback, identifying areas for improvement, and empowering sales professionals to reach their full potential. Research demonstrates the strong positive correlation between effective coaching and improved sales performance.
Conclusion:
Mastering advanced sales training topics is not just about increasing sales figures; it's about building sustainable businesses through strong relationships, data-driven strategies, and a deep understanding of the sales process. By incorporating these advanced techniques, sales professionals can significantly enhance their performance, contribute to organizational growth, and elevate their careers.
FAQs:
1. What differentiates advanced sales training from basic sales training? Advanced training goes beyond the fundamentals, focusing on complex sales cycles, negotiation, advanced objection handling, sales technology, and building long-term customer relationships.
2. How can advanced sales training improve my negotiation skills? It equips you with value-based negotiation techniques, principles of collaborative negotiation, and strategies for managing conflict constructively.
3. What role does technology play in advanced sales training? It integrates the effective use of CRM, sales intelligence, and other tools for data-driven decision-making, pipeline management, and personalized customer interactions.
4. How can I build stronger customer relationships using advanced sales techniques? Focus on personalized communication, proactive follow-up, exceptional customer service, and addressing customer feedback effectively.
5. What are the key elements of effective sales forecasting in advanced training? Advanced training provides in-depth knowledge of various forecasting models, pipeline management strategies, and data-driven approaches for accurate revenue prediction.
6. How does sales psychology impact advanced sales training? It integrates the understanding of buyer behavior, cognitive biases, and persuasion principles to tailor communication and create more effective sales strategies.
7. What is the role of coaching and mentoring in advanced sales training? It emphasizes providing constructive feedback, identifying development areas, and empowering sales professionals to excel.
8. How can advanced sales training help in handling complex sales cycles? It equips salespeople with strategic planning, relationship building, and communication skills to successfully navigate extended sales processes.
9. What kind of return on investment (ROI) can I expect from advanced sales training? The ROI varies, but it typically translates to increased sales, higher conversion rates, improved customer retention, and enhanced sales team performance.
Related Articles:
1. "Value-Based Selling: A Proven Approach to Increase Sales": Explores the principles and techniques of value-based selling and how to effectively demonstrate value to potential clients.
2. "Mastering the Art of Negotiation: Techniques for Winning Deals": Provides a detailed guide on various negotiation strategies and tactics, including collaborative and principled negotiation.
3. "Handling Objections Like a Pro: Turning Challenges into Opportunities": Offers practical tips and strategies for effectively addressing and overcoming common sales objections.
4. "Leveraging Sales Technology: Tools and Techniques for Sales Success": Covers the use of CRM systems, sales intelligence platforms, and other tools to enhance sales performance.
5. "Building Long-Term Customer Relationships: Strategies for Customer Retention": Discusses strategies for nurturing customer relationships, increasing customer loyalty, and driving repeat business.
6. "Strategic Account Management: Nurturing Key Accounts for Sustainable Growth": Explains how to identify, cultivate, and manage high-value accounts for long-term success.
7. "Sales Forecasting and Pipeline Management: Predicting and Optimizing Revenue": Offers a practical guide on sales forecasting methodologies and effective pipeline management strategies.
8. "Understanding Sales Psychology: Influencing Buyer Behavior for Increased Sales": Explores the psychological principles that drive buying decisions and how to leverage them in sales interactions.
9. "Advanced Sales Coaching and Mentoring: Developing High-Performing Sales Teams": Provides guidance on effective sales coaching techniques to maximize individual and team performance.
| advanced sales training topics: Sales Growth McKinsey & Company Inc., Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, 2016-04-08 The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right sales DNA in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market. |
| advanced sales training topics: Advanced Sales Management Handbook and Cases Linda Orr, 2012-04-23 Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge. The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software. |
| advanced sales training topics: How to stop worrying & start living Dale Carnegie, 2016-09-17 The book 'How to stop worrying & start living' suggest many ways to conquer worry and lead a wonderful life. The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations. Psychologists & Doctors' view: • Worry can make even the most stolid person ill. • Worry may cause nervous breakdown. • Worry can even cause tooth decay • Worry is one of the factors for High Blood Pressure. • Worry makes you tense and nervous and affect the nerves of your stomach. The book suggests basic techniques in analysing worry, step by step, in order to cope up with them. A very interesting feature of the book is 'How to eliminate 50% of your business worries'. The book offers 7 ways to cultivate a mental attitude that will bring you peace and happiness. Also, the golden rule for conquering worry, keeping your energy & spirits high. The book consists of some True Stories which will help the readers in conquering worry to lead you to success in life. The book is full of similar incidences and narrations which will make our readers to understand the situation in an easy way and lead a happy life. A must read book for everyone. |
| advanced sales training topics: The Science of Selling David Hoffeld, 2022-02-08 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot |
| advanced sales training topics: Game Plan Selling Marc Wayshak, 2014-01 In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success. |
| advanced sales training topics: Insight Selling Mike Schultz, John E. Doerr, 2014-04-30 What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 Connect. Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 Convince. Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 Collaborate. Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read. |
| advanced sales training topics: Smart Calling Art Sobczak, 2010-03-04 Praise for SMART CALLING Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!—LARRY WINGET, television personality and New York Times bestselling author Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years.—REX CASWELL, PhD, VP, LexisNexis Telephone Sales You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless.—BOB SILVY, VP, Corporate Marketing, American City Business Journals Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction.—BILL McALISTER, SVP, Inside Sales, McAfee A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back.—MIKE FAITH, CEO & President, Headsets.com, Inc. If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful.—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International |
| advanced sales training topics: Critical Selling Nick Kane, Justin Zappulla, 2015-10-19 Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research. |
| advanced sales training topics: The Challenger Sale Matthew Dixon, Brent Adamson, 2011-11-10 What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. |
| advanced sales training topics: SPIN® -Selling Neil Rackham, 2020-04-28 True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance. |
| advanced sales training topics: Mastering Technical Sales John Care, Aron Bohlig, 2008 This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more. |
| advanced sales training topics: Ninja Selling Larry Kendall, 2017-01-03 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. |
| advanced sales training topics: Practical Negotiating Tom Gosselin, 2007-08-17 Praise for Practical Negotiating: Tools, Tactics & Techniques Practical Negotiating is an innovative, resourceful, and-as its name implies-practical guide to the art and science of negotiating. Unlike many books on negotiating, which are filled with theories and anecdotes, this one is rich with examples, tactics, and tips, which makes it the indispensable book when you are going into any negotiation. —Terry R. Bacon, President, Lore International Institute and author of What People Want: A Manager's Guide to Building Relationships That Work There is something in this book for the most experienced negotiator and the novice. Gosselin's no-nonsense prescriptions and recommendations will hit home and give you new ideas for the most difficult of negotiating situations. Anyone in the business world will want this great bible of?effective negotiating right near their desk and phone! —Dr. Beverly Kaye, CEO and founder, Career Systems International and coauthor of Love' Em or Lose'Em: Getting Good People to Stay Gosselin has written a thoughtful, engaging, and practical guide on a topic of increasing importance to leaders and organizations. There is something here for anyone who wants to learn how to deal more effectively with the inevitable conflicts that occur in working with clients, customers, and colleagues. —Peter Cairo, PhD, Partner, Mercer Delta Consulting and coauthor of Why CEOs Fail: The 17 Behaviors That Can Derail Your Climb to the Top and How to Manage Them Forget the image of negotiation being a battlefield.?Gosselin guides you in the development of a road map so both sides become winners and leave the table victorious. His writing is just like his training-clear, concise, and practical. You can apply the process immediately. A handbook for life, it's practical, thoughtful, and insightful. —Steven Myers, Manager, Lighting Education and Sales Training, Philips Lighting Company Skip the workshops and buy Practical Negotiating. After field-testing the content through decades of experience, Gosselin has packed this useful book with processes that work and great questions and worksheets that force the material to become real and personal. Practical Negotiating will change your thinking about negotiating, and more importantly, will change your behavior. Highly recommended. —Steve Hopkins, Publisher, Executive Times Gosselin is a most articulate and engaging businessman, and this, coupled with a keen intellect and sharp observation of behavior (and a great sense of humor!) make this a must-read. His deep understanding of effective models of negotiation and their practical application make him one of the leaders in this field. —Keith G. Slater, former director of International Development, Ingersoll Rand This book is aptly titled as it provides the practical 'how to' for planning and executing effective negotiations. It's rich with examples, exercises, and reusable tools. —Dr. Rita Smith, Dean, Ingersoll Rand University |
| advanced sales training topics: The Power of Consistency Weldon Long, 2013-03-25 How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and beliefs we consistently have, and the cumulative results of those actions eventually create the quality and circumstances of our lives and businesses. Therefore, transformative change in life and business is possible when we reconstruct our minds and take responsibility for its content. Lays out a simple process—the Personal Prosperity Plan—to create powerful results in your life and business Explains the power of focus and your subconscious mind Outlines a four step process: focus, emotional connection, action, responsibility The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance. |
| advanced sales training topics: Saleshood Elay Cohen, 2014-04-15 A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge. |
| advanced sales training topics: Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely Mike Schultz, Dave Shaby, Andy Springer, 2020-07-17 |
| advanced sales training topics: You Can Always Sell More Jim Pancero, 2006-04-20 The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and profitability? You Can Always Sell More will guide you through a proven step-by-step system for evaluating, training, and coaching your sales force. It will help you establish a simple and effective evaluation and improvement planning process for even your most successful salespeople. Proven in a wide array of industries, this will also show you how to improve your ability to coach and lead a team of sales professionals. Jim Pancero (Eden Prairie, MN) is the founder of one of the country's most advanced sales and sales management training and consulting firms. He has conducted training sessions for over 200,000 experienced corporate sales-team members, association attendees, and graduate-level university students. |
| advanced sales training topics: The High-Velocity Sales Organization Marc Wayshak, 2018-08-14 The data shows that senior executives today face a stark reality: Sales talent is increasingly difficult to find. Traditional selling strategies no longer work. And salespeople today are more distracted and aimless than ever before. To give their organizations true staying power in this tumultuous new market, company leaders must fundamentally change the way they look at sales-or else succumb to the competition. What today's senior leaders need is a high-velocity sales organization: an organization with the right performers, strategy, and infrastructure in place, allowing it to dramatically increase sales by converting more opportunities at higher prices to more prospects. Drawing on hard data, comprehensive research, and the latest science behind selling, Marc Wayshak has developed a system for building these fully sales-driven organizations. The High-Velocity Sales Organization brings together Wayshak's cutting-edge insights as a leading sales consultant with the latest data to create a step-by-step formula for accelerating a sales-driven company culture-from the top down. This guide for senior executives lays out the exact processes company leaders must implement to achieve the three pillars of a high-velocity sales organization: Performers-Learn to identify, recruit, and retain top performers for a consistent flow of A-player salespeople-and far fewer costly mis-hires Strategy-Develop and implement a self-improving, highly adaptive sales strategy that sets your salespeople apart from the competition Infrastructure-Establish a clear system for building out the right sales processes, with the most effective technology, to hold sales teams accountable |
| advanced sales training topics: Rule the Room Jason Teteak, 2014-01-01 Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide. |
| advanced sales training topics: Close More Sales! Mike Stewart, 1999 The most successful salespeople are the ones that continually learn and improve their performance. This positive and realistic guide encourages both newcomers and seasoned pros to learn or rediscover the basics of superlative salesmanship. Written by a professional sales trainer, the book is filled with proven techniques for mastering each stage of the process, from properly planning and actively listening to asking for the sale. |
| advanced sales training topics: Performance-Based Sales Trng Jerry Rosen, Pbstm, 1997 |
| advanced sales training topics: Sales Differentiation Lee B. Salz, 2018-09-18 If we don't drop our price, we will lose the deal. That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want,the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking book teaches you how to develop those strategies. In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that how you sell, not just what you sell, differentiates you. The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the what you sell chapters help salespeople: Recognize that the expression we are the best causes differentiation to backfire. Avoid the introspective question that frustrates salespeople and ask the right question to fire them up. Understand what their true differentiators are and how to effectively position them with buyers. Find differentiators in every nook and cranny of the company using the six components of the Sales Differentiation Universe. Create strategies to position differentiators so buyers see value in them. The how you sell section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople: Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities. Shape buyer decision criteria around differentiators. Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition. Leverage the irrefutable, most powerful differentiator...themselves. Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want. |
| advanced sales training topics: High Trust Selling Todd Duncan, 2002 High Trust Selling will empower you with the tools necessary to become a great leader in selling and compel you to maximize your potential in life. This book can take you to the next level. |
| advanced sales training topics: How to Win Friends and Influence People , 2024-02-17 You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment. |
| advanced sales training topics: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| advanced sales training topics: The Maverick Selling Method Brian Burns, 2009 The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a twenty-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods the Maverick Method has been proven by salespeople on the front lines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments and marginalize their competitors. What you will learn from the Maverick Selling Method: How a complex sale really works How to control the buying process How to customize your selling process for your unique product How to set and change the rules that will justify the buying decision How to marginalize any competitor How to close the deal in a predictable manner before your competitor even knows they have lost What Mavericks do differently How you can become a Maverick |
| advanced sales training topics: Demonstrating to Win! Robert Riefstahl, 2011-07 The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world. This book will help you comfortably lead your prospect to your solution and make you the best demonstrator and presenter in your field! Tactics that you will find useful include: *Identifying and avoiding Demo Crimes *Winning demo techniques like Tell-Show-Tell *Building a value case for your solution *Managing your audience and reading their personalities *Creating winning themes *Performing differentiating Web demos and presentations *Conducting high value Discoveries *Managing your room environment *Winning teamwork techniques We are an idea company that has built a deep set of actionable techniques and strategies derived from years of working with the most innovative and successful companies in the world. Our clients include Microsoft, SAP, Oracle, IBM, Getinge and many others. We adapted the ideas in this book based upon training thousands of highly paid, highly experienced professional demonstrators and presenters in every region of the world thus making it globally applicable and effective. We understand that the very best ideas are judged by their impact, and our clients validate the impact of our concepts through increased sales effectiveness every day. Don't miss out on this opportunity to truly differentiate your products and services. |
| advanced sales training topics: Heavy Hitter Sales Psychology Steve W. Martin, 2009 The biggest challenge facing salespeople today is securing meetings with C-level executives (CEO, CFO, CIO, CMO, etc.) and convincing them to buy in the life-or-death meetings that determine which salesperson will win the deal. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's Heavy Hitter Sales Psychology helps salespeople understand how the C-level executive thinks and communicates and how to adapt their use of language to match C-level decision makers'. Martin provides language-based strategies that enable their message to rise above the competition's, a tactical plan of execution, and impactful psychological suggestions that compel executives to take action. |
| advanced sales training topics: This is how I went from sales failure to sales success Liam Allison, 2023-07-23 This is how I went from sales failure to sales success is an inspiring and insightful book that chronicles the personal journey of the author, as they navigate the challenging world of sales and ultimately transform their career from failure to success. Through a candid and introspective narrative, the author shares their experiences, lessons learned, and the strategies they employed to overcome setbacks and achieve remarkable sales results. The book begins by establishing the importance of sales in businesses, emphasizing its role as a driving force behind growth and profitability. It delves into the basics of sales, exploring fundamental concepts, techniques, and best practices that lay the foundation for success in the field. The author highlights the challenges commonly faced by sales professionals and the significance of adopting a sales mindset to overcome obstacles and achieve desired outcomes. Drawing from their own personal experiences with initial sales failures, the author vividly describes the circumstances and mistakes that led to their setbacks. They candidly discuss the emotional toll and repercussions of these failures, providing readers with a genuine understanding of the struggles faced by sales professionals. Through self-reflection, the author reveals the pivotal moments when they realized the need for change and embarked on a journey of growth and transformation. The book further explores the importance of continuous learning and adaptation in the sales field. The author shares their research on successful sales strategies, including insights gained from interviews with accomplished salespeople. They offer practical advice and actionable tips for implementing newfound knowledge, overcoming initial challenges, and building resilience in the face of adversity. This is how I went from sales failure to sales success is a comprehensive and invaluable guide for sales professionals at any stage of their career. It combines personal anecdotes, practical strategies, and expert insights to inspire, inform, and empower readers on their own path to sales success. Through this compelling narrative, readers will gain the knowledge, motivation, and tools necessary to overcome challenges, build strong customer relationships, and achieve outstanding results in the dynamic world of sales. |
| advanced sales training topics: Sales Management Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr., Michael R. Williams, 2015-03-27 The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life best practices of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices An expanded discussion on trust building and trust-based selling as foundations for effective sales management All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter New or updated comments from sales managers in Sales Management in the 21st Century boxes An online instructor's manual with test questions and PowerPoints is available to adopters. |
| advanced sales training topics: Building a Winning Sales Force Andris A. ZOLTNERS, Prabhakant SINHA, Sally E. LORIMER, 2009-02-11 Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organizations. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effectiveness • attract and retain the best salespeople • design incentive compensation plans • set goals • manage sales performance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive. |
| advanced sales training topics: Sales Enablement Byron Matthews, Tamara Schenk, 2018-05-01 Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results. |
| advanced sales training topics: Pain Management and the Opioid Epidemic National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Health Sciences Policy, Committee on Pain Management and Regulatory Strategies to Address Prescription Opioid Abuse, 2017-09-28 Drug overdose, driven largely by overdose related to the use of opioids, is now the leading cause of unintentional injury death in the United States. The ongoing opioid crisis lies at the intersection of two public health challenges: reducing the burden of suffering from pain and containing the rising toll of the harms that can arise from the use of opioid medications. Chronic pain and opioid use disorder both represent complex human conditions affecting millions of Americans and causing untold disability and loss of function. In the context of the growing opioid problem, the U.S. Food and Drug Administration (FDA) launched an Opioids Action Plan in early 2016. As part of this plan, the FDA asked the National Academies of Sciences, Engineering, and Medicine to convene a committee to update the state of the science on pain research, care, and education and to identify actions the FDA and others can take to respond to the opioid epidemic, with a particular focus on informing FDA's development of a formal method for incorporating individual and societal considerations into its risk-benefit framework for opioid approval and monitoring. |
| advanced sales training topics: The Sale Begins When the Customer Says “No” Elmer G. Leterman, 2017-07-31 READ THIS BOOK TODAY—START EARNING MONEY TOMORROW! THE FAMOUS BESTSELLER BY ELMER G. LETERMAN INCREASE YOUR EARNINGS IMMEDIATELY—AND BRIGHTEN YOUR FUTURE PROSPECTS—WITH THE SURE-FIRE TECHNIQUES OF CREATIVE SELLING IF YOU’RE IN THE SALES FIELD TO MAKE MONEY—AND WHO ISN’T: Read about the unique methods of successful selling by one of America’s twelve master salesmen, who reveals how he gets around a big, loud NO. Read too, of exciting “sales” made by such famous people as Jinx Falkenburg, Groucho Marx and many others. This book is for everyone who wants to sell himself, his product or his ideas. It may well prove to be the key that will enable you to increase your earnings and enrich your life. “Done extremely well. I shall provide each of our senior executives with a copy.”—David L. Yunich, R. H. Macy’s “Highly entertaining!”—New York Times “Mr. Leterman’s book is a veritable treasure trove of valuable information and advice on successful selling. One of his major rules is ‘Never take no for an answer.’”—Tampa Tribune “Leterman is widely known as a leading insurance man, but his experience was gained in selling a variety of things. He draws on his experiences, and those of his friends, to write a lively but informal textbook.”—Milwaukee Journal “You have succeeded in highlighting the art of salesmanship. This book will be required reading for all salesmen!”—The American Legion Magazine “A real guide post to the young salesman starting out and an inspiration to the mature minds!”—Philip Morris & Co. “An encyclopedia on salesmanship and some of the best business short stories that I have read!”—M. K. Katz, Gimbel Brothers |
| advanced sales training topics: Sales Force Management Mark W. Johnston, Greg W. Marshall, 2013-05-02 In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice. Including the Churchill, Ford, and Walker approach, the new edition also features: A strong focus on leadership, technology, innovation, ethics, and global business New material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions Continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges Enhanced learning features, such as short and long cases to stimulate discussion, leadership challenges to assess students’ ability to make decisions, role plays to allow students to learn by doing, and more Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 . |
| advanced sales training topics: UnReceptive Tom Stanfill, 2022-12-06 In sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most. |
| advanced sales training topics: Franchise Opportunities Handbook , 1991 This is a directory of companies that grant franchises with detailed information for each listed franchise. |
| advanced sales training topics: Franchise Opportunities Handbook United States. Domestic and International Business Administration, 1988 This is a directory of companies that grant franchises with detailed information for each listed franchise. |
| advanced sales training topics: The Graduate Division of the School of Commerce ... Northwestern University (Evanston, Ill.). School of Commerce, 1926 |
| advanced sales training topics: The SEO Blueprint David Krevitt, Ryan Stewart, 2020-02-26 Rank in Position 1, Increase Revenue, Crush CompetitionIf you can rank your website 1st in Google, your business make more money.But you already know that...otherwise you wouldn't be here.We've been in the same spot as you, when we've done everything we can to rank well, but there always a few sites that we just can't seem to outrank.What if you knew exactly what you needed to do to beat them? How can we promise you these amazing results?After 10 years of doing SEO for clients, author Ryan Stewart's agency (WEBRIS) was acquired.Why?The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.Read that last sentence again...GET RESULTS EVERY TIME.And in The SEO Blueprint, he's literally giving you their success formula!Here's what you'll learn inside The SEO Blueprint: The types of keywords you should try to rank first (follow this and you'll make money faster) How competitors can help any page rank for MORE keywords The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!) How to know exactly what type of content to write so that search engines love every time page you write How to audit your site for hidden problems & what to do when you find them Why Google may never rank your content (even though it's brilliant!) Which of your site's pages have the most potential (& which you shouldn't waste your time on) The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast How to know if a keyword is worth going after (this will save you tons of lost time, effort & money) How to structure your website properly (this will help you win those massive head keywords) And much more! Plus a FREE goody bag with everything you need to run a website like a boss!Aside from the years of SEO experience packed into this book, you'll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.Imagine how much of an edge over your competitors all this will give you...Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now! Editorial reviewsI've been working in the SEO industry for 10+ years - this is by far the best book on subject that I've read.Brent Carnduff, Amazon.com This guy is legit. Save yourself 1000 hrs of study by picking up this gem.Cole L, Amazon.com What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.Stephen, Amazon.com Easy read, well written and insightful. I don't have a ton of SEO experience so this book has been helpful.Pamela P, Amazon.com This book isn't all talk - there are real actionable processes and templates.Trevor Stolber, Amazon.com |
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