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The Power of Persuasion: Mastering Change Management with the ADKAR Communication Plan Template
Author: Dr. Anya Sharma, PhD, Organizational Change Management Consultant, Certified Prosci Change Management Practitioner
Publisher: Change Management Institute, a leading provider of change management training and resources.
Editor: Emily Carter, MA, Communications Specialist, with 10 years of experience in content editing and development.
Introduction:
Change is the only constant, yet organizations often stumble when implementing even the most well-intentioned initiatives. The reason? Poor communication. A robust communication strategy is the cornerstone of successful change management, and the ADKAR communication plan template provides a powerful framework to achieve this. This article delves into the practical application of the ADKAR model, using real-world examples and personal anecdotes to illustrate its effectiveness. We'll explore how a well-structured ADKAR communication plan template can help navigate the complexities of organizational transformation and ensure buy-in from every level.
Understanding the ADKAR Model
The ADKAR model is an acronym that stands for:
Awareness: Knowing the need for change.
Desire: Wanting to support the change.
Knowledge: Understanding how to change.
Ability: Having the skills and resources to change.
Reinforcement: Sustaining the change over time.
Each of these stages requires targeted communication strategies, and the ADKAR communication plan template helps to structure this process.
Case Study 1: The CRM Implementation
During my tenure at a large financial institution, we faced a significant challenge implementing a new CRM system. Initial resistance was high, primarily due to a lack of understanding and perceived inconvenience. Our team leveraged the ADKAR communication plan template to address this. We began by focusing on Awareness, using town hall meetings and targeted emails to clearly articulate the "why" behind the change – improved customer service and increased efficiency. To foster Desire, we highlighted the system's benefits for individual employees, such as reduced administrative burden and enhanced career opportunities. For Knowledge, we implemented comprehensive training programs and created easy-to-access support materials. The Ability stage involved providing dedicated support staff and addressing technical issues promptly. Finally, Reinforcement involved regular feedback sessions, celebrating early successes, and adjusting our approach based on employee feedback. The result? A smooth transition with minimal disruption and a highly engaged workforce.
Case Study 2: The Remote Work Transition
The sudden shift to remote work during the pandemic presented another unique challenge. Many employees struggled with the transition, lacking the necessary technical skills and feeling isolated. Applying the ADKAR communication plan template helped us navigate this effectively. Awareness involved clear communication about the necessity of the change. Desire was fostered by highlighting the benefits of remote work, such as improved work-life balance and flexibility. We focused on Knowledge by providing comprehensive training on remote collaboration tools and best practices. Addressing technical difficulties and providing access to support quickly covered Ability. Finally, Reinforcement included regular virtual team meetings, social events, and feedback sessions to maintain engagement and a sense of community. This successful transition was directly attributed to our meticulous approach using the ADKAR communication plan template.
Personal Anecdote: The Failed Project
Early in my career, I witnessed a project fail spectacularly due to poor communication. The leadership team announced the change abruptly, without addressing the concerns or anxieties of the employees. This lack of planning and communication led to widespread resistance and ultimately the project's cancellation. This experience underscored the critical importance of a well-defined ADKAR communication plan template and the devastating consequences of neglecting it.
The ADKAR Communication Plan Template in Practice
A comprehensive ADKAR communication plan template should include:
Target Audience: Identifying specific groups impacted by the change.
Communication Objectives: Defining what needs to be communicated at each ADKAR stage.
Communication Channels: Selecting the most appropriate methods (e.g., email, meetings, videos, intranet).
Message Development: Crafting clear, concise, and persuasive messages tailored to each audience.
Timeline and Frequency: Establishing a schedule for delivering messages.
Measurement and Evaluation: Tracking the effectiveness of communication efforts and making adjustments as needed.
Building Your Own ADKAR Communication Plan Template
Creating an effective ADKAR communication plan template requires careful consideration of your organization's unique context and the specific change you're implementing. However, by following a structured approach and addressing each ADKAR stage systematically, you can significantly increase your chances of success. You'll find various readily available templates online that can serve as a starting point, tailoring them to your specific project and needs.
Conclusion:
The ADKAR communication plan template is not just a tool; it's a strategic framework for driving successful change. By proactively addressing each stage—Awareness, Desire, Knowledge, Ability, and Reinforcement—organizations can foster buy-in, minimize resistance, and ensure the lasting success of their initiatives. Ignoring the power of effective communication, however, can lead to costly failures. By investing the time and effort to develop a comprehensive ADKAR communication plan template, organizations can transform challenges into opportunities and achieve sustainable, positive change.
FAQs:
1. What is the difference between ADKAR and other change management models? While other models focus on project management aspects, ADKAR uniquely emphasizes the individual's journey through change.
2. Can I use the ADKAR model for small-scale changes? Absolutely! Even minor changes benefit from structured communication.
3. How do I measure the success of my ADKAR communication plan? Track metrics such as employee feedback, project milestones, and overall adoption rates.
4. What if employees still resist change even after a well-executed ADKAR plan? Identify underlying concerns through feedback and address them individually.
5. Is the ADKAR model applicable to all types of organizational changes? Yes, it's adaptable to various change initiatives, from technology upgrades to restructuring.
6. What role does leadership play in the ADKAR process? Leaders are crucial in setting the tone, supporting employees, and modeling desired behaviors.
7. Can I use a pre-built ADKAR communication plan template or do I need to create my own from scratch? Using a pre-built template is a great starting point; tailor it to your specific circumstances.
8. How often should I review and update my ADKAR communication plan? Regularly review and adapt it based on feedback and progress.
9. What are some common pitfalls to avoid when using the ADKAR model? Avoid generic messaging, neglecting feedback mechanisms, and insufficient resource allocation.
Related Articles:
1. Developing Effective Messages for Each ADKAR Stage: This article provides practical tips for crafting compelling messages that resonate with your target audience at each stage of the ADKAR model.
2. Choosing the Right Communication Channels for Your ADKAR Plan: This guide explores various communication channels and how to select the most appropriate ones for your specific change initiative.
3. Measuring the Success of Your ADKAR Communication Strategy: This article outlines key metrics and methods for evaluating the effectiveness of your communication efforts and identifying areas for improvement.
4. Overcoming Resistance to Change with the ADKAR Model: This piece delves into strategies for addressing employee resistance and fostering buy-in at each ADKAR stage.
5. The Role of Leadership in Successful ADKAR Implementation: This article emphasizes the critical role of leaders in championing change and driving successful ADKAR implementation.
6. Adapting the ADKAR Model for Different Organizational Cultures: This guide explores how to tailor your ADKAR approach to suit the unique characteristics and values of your organization.
7. Case Studies in Successful ADKAR Implementation: This article showcases real-world examples of successful ADKAR implementation across various industries and organizational settings.
8. Free ADKAR Communication Plan Templates and Resources: This resource provides access to downloadable templates and tools to facilitate the creation of your own ADKAR communication plan.
9. Troubleshooting Common Challenges in ADKAR Implementation: This article identifies common challenges encountered during ADKAR implementation and offers practical solutions to overcome them.
| adkar communication plan template: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| adkar communication plan template: Site Reliability Engineering Niall Richard Murphy, Betsy Beyer, Chris Jones, Jennifer Petoff, 2016-03-23 The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use |
| adkar communication plan template: Making Sense of Change Management Esther Cameron, Mike Green, 2015-03-03 The definitive, bestselling text in the field of change management, Making Sense of Change Management provides a thorough overview of the subject for both students and professionals. Along with explaining the theory of change management, it comprehensively covers the models, tools, and techniques of successful change management so organizations can adapt to tough market conditions and succeed by changing their strategies, structures, boundaries, mindsets, leadership behaviours and of course their expectations of the people who work within them. This completely revised and updated 4th edition of Making Sense of Change Management includes more international examples and case studies, emerging new thinking and practice in the area of cultural change and a new chapter on the interrelationship with project management (PM) and change management. It also covers complexity models, agile approaches, and stakeholder management along with cultural sensitivity and what to do when cultures collide. Making Sense of Change Management remains essential reading for anyone who is currently part of, or leading, a change initiative. Online supporting resources include lecture slides, making this an ideal textbook for MBA or graduate students focusing on leading or managing change. |
| adkar communication plan template: The Fast Forward MBA in Project Management Eric Verzuh, 2015-10-12 The all-inclusive guide to exceptional project management The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find the cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues. Brief descriptions of important concepts, tips on real-world applications, and compact case studies illustrate the most sought-after skills and the pitfalls you should watch out for. This new fifth edition features new case studies, new information on engaging stakeholders, change management, new guidance on using Agile techniques, and new content that integrates current events and trends in the project management sphere. Project management is a complex role, with seemingly conflicting demands that must be coordinated into a single, overarching, executable strategy — all within certain time, resource, and budget constraints. This book shows you how to get it all together and get it done, with expert guidance every step of the way. Navigate complex management issues effectively Master key concepts and real-world applications Learn from case studies of today's leading experts Keep your project on track, on time, and on budget From finding the right sponsor to clarifying objectives to setting a realistic schedule and budget projection, all across different departments, executive levels, or technical domains, project management incorporates a wide range of competencies. The Fast Forward MBA in Project Management shows you what you need to know, the best way to do it, and what to watch out for along the way. |
| adkar communication plan template: Organizational Change Tupper F. Cawsey, Gene Deszca, Cynthia Ingols, 2015-04-17 Awaken, mobilize, accelerate, and institutionalize change. With a rapidly changing environment, aggressive competition, and ever-increasing customer demands, organizations must understand how to effectively adapt to challenges and find opportunities to successfully implement change. Bridging current theory with practical applications, Organizational Change: An Action-Oriented Toolkit, Third Edition combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change. Students will learn to identify needs, communicate a powerful vision, and engage others in the process. This unique toolkit by Tupper Cawsey, Gene Deszca, and Cynthia Ingols will provide readers with practical insights and tools to implement, measure, and monitor sustainable change initiatives to guide organizations to desired outcomes. |
| adkar communication plan template: Change Management Jeffrey M. Hiatt, Timothy J. Creasey, 2003 Change management is the missing piece that takes good ideas and turns them into business success. This book is not only a solid introduction to the discipline of change management, but is the primer to catalyze change leadership and competency in your organization. The responsibility for creating competencies to manage and lead change does not rest solely with HR, but lies within all management, right to the seat of the CEO. This book is a practical look at what it means to manage the people side of change |
| adkar communication plan template: Managing Organizational Change Ian Palmer, Gib Akin, Richard Dunford, 2009 This book provides managers with an awareness of the issues involved in managing change, moving them beyond one-best way approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in producing organizational change. These multiple perspectives provide a theme for the text as well as a framework for the way each chapter outlines different options open to managers in helping them to identify, in a reflective way, the actions and choices open to them.--Cover. |
| adkar communication plan template: Choosing Strategies for Change John P. Kotter, 1979-01-01 |
| adkar communication plan template: Communicating Projects Ann Pilkington, 2021-09-13 The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external. This new edition includes a number of key topical themes that build on the first edition: An introduction to project management for those new to the field, including communicating agile, as many communication practitioners and project managers find themselves having to communicate in an agile environment, which has a language all of its own. The important role of social media and enterprise social networks as vital communication channels. The principles of change management. The role of storytelling and the importance of translating technical terminology and data into stories that clients and the wider stakeholder groups understand. Crisis communication – ensuring there is a crisis or emergency communication process in place in case it is ever needed. This highly practical book is invaluable reading for communication professionals who are increasingly managing the communication elements of projects. It also supports project managers who need to gain a practical understanding of how to design and deliver communication, as well as helping them to procure effective communication support. |
| adkar communication plan template: Change Leadership: The Kotter Collection (5 Books) John P. Kotter, Dan Cohen, 2014-08-12 This impressive collection features the best works by John P. Kotter, known worldwide as the authority on leadership and change. Curated by Harvard Business Review, the longtime publisher of some of Kotter’s most important ideas, the Change Leadership set features full digital editions of the author’s classic books, including bestsellers Leading Change, The Heart of Change, and A Sense of Urgency, as well as “What Leaders Really Do” and his newly published book Accelerate, which is based on the award-winning article of the same name that appeared in Harvard Business Review in late 2013. Kotter’s books and ideas have guided and inspired leaders at all levels. He is the Konosuke Matsushita Professor of Leadership, Emeritus at Harvard Business School, an award-winning business and management thought leader, a successful entrepreneur, and an inspirational speaker. His ideas have helped to mobilize people around the world to better lead organizations, and their own lives, in an era of increasingly rapid change. This specially priced collection offers Kotter’s best practical advice, management insights, and useful tools to help you successfully lead and implement change in your organization—and master the art of change leadership. |
| adkar communication plan template: Understanding Change Linda Holbeche, 2007-06-07 Change is now so commonplace that people no longer talk in terms of the whitewater epoch. Every sector of the economies of the developed world has experienced huge swathes of change in the last decade of the twentieth century alone. Increased global competition, aided and abetted by technological advances, has led many organizations to seek to re-invent themselves in the hope of being able to survive and thrive. In mature sectors in particular, where the pace of consolidation is accelerating, organizations have had little option but to grow through acquisition or be absorbed. Whether the change is labelled continuous process improvement, restructuring, downsizing or re-engineering, to employees, change usually brings with it added pressures, job insecurity and a consequent loss of commitment to the organization. Understanding Change: theory, implementation and success argues that strategic change in the new millennium will be geared increasingly to achieving sustainable high performance, rather than just short-term gains. Most theorists now agree that the real challenge of change lies in gaining employees willingness to commit to the change effort. Change leaders at every level need to be able to understand the elements at work in any change process, and to use judgement about the style of leadership required to give the change effort the best chance of success. Understanding Change: theory, implementation and success provides an overview of change and organizational theory, leading in particular to the authors definition of the input elements of the high performance organisation, based on extensive research into UK and international organisations. It also contains a section looking at the management of change, with case studies illustrating approaches to managing change which are conducive to achieving sustainable high performance. In her companion book, The High Performance Organization- creating dynamic stability, the author explores some of the how tos of building an organizational culture which is supportive of high performance in todays challenging environment. |
| adkar communication plan template: Creating a Reusable Learning Objects Strategy Chuck Barritt, F. Lee Alderman, Jr., 2004-05-07 Step-by-step, Creating a Reusable Learning Objects Strategy shows how to create and implement a reusable learning objects (RLO) strategy that is flexible enough to accommodate your individual needs or use across a global organization. Creating a Reusable Learning Objects Strategy outlines the benefits and challenges of RLO and shows how to compare your current development process with one based on reusable learning objects. The book also helps evaluate the level of changes you will need to account for during the transition to RLO. |
| adkar communication plan template: Using the IBM Security Framework and IBM Security Blueprint to Realize Business-Driven Security Axel Buecker, Saritha Arunkumar, Brian Blackshaw, Martin Borrett, Peter Brittenham, Jan Flegr, Jaco Jacobs, Vladimir Jeremic, Mark Johnston, Christian Mark, Gretchen Marx, Stefaan Van Daele, Serge Vereecke, IBM Redbooks, 2014-02-06 Security is a major consideration in the way that business and information technology systems are designed, built, operated, and managed. The need to be able to integrate security into those systems and the discussions with business functions and operations exists more than ever. This IBM® Redbooks® publication explores concerns that characterize security requirements of, and threats to, business and information technology (IT) systems. This book identifies many business drivers that illustrate these concerns, including managing risk and cost, and compliance to business policies and external regulations. This book shows how these drivers can be translated into capabilities and security needs that can be represented in frameworks, such as the IBM Security Blueprint, to better enable enterprise security. To help organizations with their security challenges, IBM created a bridge to address the communication gap between the business and technical perspectives of security to enable simplification of thought and process. The IBM Security Framework can help you translate the business view, and the IBM Security Blueprint describes the technology landscape view. Together, they can help bring together the experiences that we gained from working with many clients to build a comprehensive view of security capabilities and needs. This book is intended to be a valuable resource for business leaders, security officers, and consultants who want to understand and implement enterprise security by considering a set of core security capabilities and services. |
| adkar communication plan template: AASHTO Transportation Asset Management Guide American Association of State Highway and Transportation Officials, 2011 Aims to encourage transportation agencies to address strategic questions as they confront the task of managing the surface transportation system. Drawn form both national and international knowledge and experience, it provides guidance to State Department of Transportation (DOT) decision makers, as well as county and municipal transportation agencies, to assist them in realizing the most from financial resources now and into the future, preserving highway assets, and providing the service expected by customers. Divided into two parts, Part one focuses on leadership and goal and objective setintg, while Part two is more technically oriented. Appendices include work sheets and case studies. |
| adkar communication plan template: The Pyramid Principle Barbara Minto, 2021 This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it |
| adkar communication plan template: The Effective Change Manager's Handbook Richard Smith, David King, Ranjit Sidhu, Dan Skelsey, APMG, 2014-11-03 The Effective Change Manager's Handbook helps practitioners, employers and academics define and practise change management successfully and develop change management maturity within their organization. A single-volume learning resource covering the range of knowledge required, it includes chapters from established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. The Effective Change Manager's Handbook covers the whole process from planning to implementation, offering practical tools, techniques and models to effectively support any change initiative. The editors of The Effective Change Manager's Handbook - Richard Smith, David King, Ranjit Sidhu and Dan Skelsey - are all experienced international consultants and trainers in change management. All four editors worked on behalf of the Change Management Institute to co-author the first global change management body of knowledge, The Effective Change Manager, and are members of the APMG International examination panel for change management. |
| adkar communication plan template: Agile Project Management For Dummies Mark C. Layton, Steven J. Ostermiller, 2017-09-05 Flex your project management muscle Agile project management is a fast and flexible approach to managing all projects, not just software development. By learning the principles and techniques in this book, you'll be able to create a product roadmap, schedule projects, and prepare for product launches with the ease of Agile software developers. You'll discover how to manage scope, time, and cost, as well as team dynamics, quality, and risk of every project. As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months—and Agile Project Management For Dummies can help you do just that. Providing a simple, step-by-step guide to Agile project management approaches, tools, and techniques, it shows product and project managers how to complete and implement projects more quickly than ever. Complete projects in weeks instead of months Reduce risk and leverage core benefits for projects Turn Agile theory into practice for all industries Effectively create an Agile environment Get ready to grasp and apply Agile principles for faster, more accurate development. |
| adkar communication plan template: Mastering Organizational Change Management Barbara Davis, 2017 This text provides a practical model for organizational change professionals, senior business analysts, project and program management leaders, and executives to follow in developing and executing any important change initiatives or major enterprise transformation efforts. |
| adkar communication plan template: Lean Change Management Jason Little, 2014-10-03 Change resistance is a natural reaction, when you don’t involve the people affected by the change in the design of the change. This book will help you implement successful change and bypass change resistance by co-creating change. The book will do that through examples of how innovative practices can dramatically improve the success of change programs. These practices combine ideas from the Agile, Lean Startup, change management, organizational development and psychology communities. This book will change how you think about change.-- |
| adkar communication plan template: A Sense of Urgency John P. Kotter, 2008 In his international bestseller Leading Change, Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. |
| adkar communication plan template: Destination Unstoppable Maureen Electa Monte, 2016-06-08 This is more than a sports success story - it is a team success story. The world runs on teams yet only a few reach their full potential. This is a story of how to build a winning team by mining and aligning human treasure so that your group discovers Destination Unstoppable. This book is for any coach or leader who seeks to achieve a competitive advantage by harnessing the full capabilities of every person in the locker room or the conference room. How many times have we been told, Fix your weaknesses and you'll be a rock star! No. Hone your strengths and you'll be a rock star. Peak performance lies in fully understanding what you do best, making your weaknesses irrelevant. This fascinating approach is explored in the true story of an unlikely partnership between business consultant Maureen Electa Monte and veteran coach Andrew Weidenbach to help the talented but struggling Cranbrook boy's high school varsity hockey team. When Monte's strengths-based success program was deployed, magic happened. Untapped talent was discovered and utilized on and off the ice. No teammate was left behind. Momentum grew with compounded interest. Six weeks later they were state champions. |
| adkar communication plan template: Leading Change John P. Kotter, 2012 From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widespread and difficult change is no longer the exception. By outlining the process organizations have used to achieve transformational goals and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. |
| adkar communication plan template: Global Outsourcing and Offshoring Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen, 2010-11-11 Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of people across the world. Hundreds of millions of jobs in emerging nations have been the direct result of outsourcing and offshoring decisions. At the same time, many people in the developed world have lost their jobs because a company has been able to find a cheaper alternative. Featuring contributions from scholars in eleven different countries, this book was the first to examine the theory and practice of outsourcing and offshoring simultaneously. It includes studies of a variety of different industries, including pharmaceuticals, automobiles, medical records, appliances, human resource management and telecommunications. |
| adkar communication plan template: The Site Reliability Workbook Betsy Beyer, Niall Richard Murphy, David K. Rensin, Kent Kawahara, Stephen Thorne, 2018-07-25 In 2016, Googleâ??s Site Reliability Engineering book ignited an industry discussion on what it means to run production services todayâ??and why reliability considerations are fundamental to service design. Now, Google engineers who worked on that bestseller introduce The Site Reliability Workbook, a hands-on companion that uses concrete examples to show you how to put SRE principles and practices to work in your environment. This new workbook not only combines practical examples from Googleâ??s experiences, but also provides case studies from Googleâ??s Cloud Platform customers who underwent this journey. Evernote, The Home Depot, The New York Times, and other companies outline hard-won experiences of what worked for them and what didnâ??t. Dive into this workbook and learn how to flesh out your own SRE practice, no matter what size your company is. Youâ??ll learn: How to run reliable services in environments you donâ??t completely controlâ??like cloud Practical applications of how to create, monitor, and run your services via Service Level Objectives How to convert existing ops teams to SREâ??including how to dig out of operational overload Methods for starting SRE from either greenfield or brownfield |
| adkar communication plan template: Switch Chip Heath, Dan Heath, 2010-02-16 Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. |
| adkar communication plan template: Six Simple Rules Yves Morieux, Peter Tollman, 2014-03-11 New tools for managing complexity Does your organization manage complexity by making things more complicated? If so, you are not alone. According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness—that is, the number of structures, processes, committees, decision-making forums, and systems—has increased by a whopping factor of thirty-five. In their attempt to respond to the increasingly complex performance requirements they face, company leaders have created an organizational labyrinth that makes it more and more difficult to improve productivity and to pursue innovation. It also disengages and demotivates the workforce. Clearly it’s time for leaders to stop trying to manage complexity with their traditional tools and instead better leverage employees' intelligence. This book shows you how and explains the implications for designing and leading organizations. The way to manage complexity, the authors argue, is neither with the hard solutions of another era nor with the soft solutions—such as team building and feel-good “people initiatives”—that often follow in their wake. Based on social sciences (notably economics, game theory, and organizational sociology) and The Boston Consulting Group’s work with more than five hundred companies in more than forty countries and in various industries, authors Yves Morieux and Peter Tollman recommend six simple rules to manage complexity without getting complicated. Showing why the rules work and how to put them into practice, Morieux and Tollman give managers a much-needed tool to reinvigorate people in the face of seemingly endless complexity. Included are detailed examples from companies that have achieved a multiplicative effect on performance by using them. It’s time to manage complexity better. Employ these six simple rules to foster autonomy and cooperation and to effectively handle business complexity. As a result, you will improve productivity, innovate more, reengage your workforce, and seize opportunities to create competitive advantage. |
| adkar communication plan template: Excellence in Teaching and Learning in Higher Education Isabel Huet, Teresa Pessoa, Fátima Sol, 2021 The initial ‘idea’ for the book emerged during the seminar Sharing of Innovative Pedagogical Practices that occurred at the University of Coimbra (Portugal) in 2018. Like all ‘good ideas’, this one originated in a conversation between colleagues from the University of Coimbra and the University of West London in the United Kingdom. The ‘idea’ of this book was to move away from sharing experiences related to teaching and learning in higher education in just one or two countries, but instead to organise a more European view about the policy, research and teaching practices that are shaping the way our students learn, academics teach and do research. We have a total of 16 chapters from academics in Portugal, the United Kingdom, Ireland, Sweden, the Netherlands, Spain, Italy, and the Czech Republic. The book is organised in four interrelated themes: (1) policy and quality; (2) professionalisation of teaching and academic development; (3) research and teaching nexus; and (4) pedagogy and practice. Enjoy reading the book! |
| adkar communication plan template: HBR Guide to Managing Strategic Initiatives Harvard Business Review, 2020-02-11 This big initiative could make or break this fiscal year--or your career. Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle. The HBR Guide to Managing Strategic Initiatives provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch to scaling up. You'll learn how to: Win--and keep--support for your new initiative Move rapidly from approval to implementation Assemble transformative, high-performing initiative teams Maintain the confidence of sponsors and stakeholders Stay on schedule and within budget Avoid initiative overload by killing projects that aren't meeting business needs Keep multiple initiatives in strategic alignment Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| adkar communication plan template: Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Nripendra P. Rana, 2020-12-15 This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020. The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts: Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of Things Part II: information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems |
| adkar communication plan template: Designing Microlearning Carla Torgerson, Sue Iannone, 2019-12-31 Learn to Create Effective Microlearning Microlearning is an essential tool that talent development professionals can use to fully engage their learners and tackle organizational performance needs. How do you know if the microlearning approach is successful? And what works? In Designing Microlearning, the newest volume in ATD’s What Works in Talent Development series, experts Carla Torgerson and Sue Iannone answer these and other questions including: Why choose microlearning for your learners and organization? How do you determine your approach and then execute the implementation? How do you demonstrate success? Where do you go once you’ve started? This guide for practitioners covers the four main uses for microlearning: preparation before a learning event, follow-up to support a learning event, stand-alone training, and performance support. It introduces MILE, the MIcroLEarning Design model, which outlines the details of creating a microlearning resource or program. Discover how to identify performance objectives; determine program technology and structure; create or select resources; promote what you designed; and monitor, modify, and evaluate it. Included are case studies, tips, and resources, as well as more than 20 job aids, checklists, and worksheets. Samples consist of: an assessment of your organization’s readiness and compatibility for microlearning a worksheet to guide the design of your microlearning a tool for aligning your microlearning measurement and evaluation efforts a communication plan for sharing key information with learners, managers, and stakeholders. |
| adkar communication plan template: Triple C Model of Project Management Adedeji B. Badiru, 2008-04-18 Project Management: the discipline of organizing and managing resources so that a project is completed within defined scope, quality, time, and cost constraints. Oh, if only it really was that simple. Once you have the specs of the project, it is time to get down to business and manage people. And therein lies many a problem. Fuzzy, ambiguous, and |
| adkar communication plan template: Stakeholder Relationship Management Lynda Bourne, 2016-04-01 In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity. |
| adkar communication plan template: Parkinson's Law, Or, The Pursuit of Progress Cyril Northcote Parkinson, 1965 |
| adkar communication plan template: The Effective Change Manager The Change Management Institute, 2022-04-27 'The Effective Change Manager' is designed for change management practitioners, employers, authors, academics and anyone with an interest in the evolving professional discipline of change management. The first edition, 'The Change Management Body of Knowledge (CMBoK©)', drew on the experience of more than six hundred change management professionals in thirty countries. This second edition has grown that base to over 900 contributors and reviewers. 'The Effective Change Manager' describes the underpinning knowledge areas that change managers must know and understand to be effective in their change practice. It also describes the evolution of the change management practice as it starts to mature. The Change Management Institute operates as a global leader in strengthening, connecting and advancing the change management profession. It is committed to assisting members in developing Capability, Credibility and Connections in their pursuit of professional excellence. The Change Management Institute is an independent professional organization that is uniquely positioned to promote and advance the interests of Change Management. |
| adkar communication plan template: The ASQ Certified Six Sigma Black Belt Handbook Mary McShane-Vaughn, 2023-01-11 Fully updated to reflect the 2022 ASQ Certified Six Sigma Black Belt (CSSBB) Body of Knowledge (BoK), The ASQ Certified Six Sigma Black Belt Handbook, Fourth Edition is ideal for candidates studying for the CSSBB examination. This comprehensive reference focuses on the core areas of organization-wide planning and deployment, team management, and each of the DMAIC project phases. The fourth edition of this handbook offers thorough explanations of statistical concepts in a straightforward way. It also reflects the latest technology and applications of Six Sigma and lean tools. Updates you will find in the fourth edition include: • New topics and tools, such as return on investment calculations, the roles of coaching and finance in projects, process-decision program charts, interrelationship digraphs, A3 analysis, maturity models, key behavior indicators, and audit MSA • A new chapter on risk analysis and management • Revamped statistics sections • New tables, figures, and examples to help illustrate key points The ASQ Certified Six Sigma Black Belt Handbook, Fourth Edition is also a valuable addition to any quality practitioner’s library. |
| adkar communication plan template: Project Business Management Oliver F. Lehmann, 2018-07-17 Detailed description of the business lifecycle of customer projects Covers project execution lifecycle from a contractor perspective, commencing from business development to delivery handover Ensure contractual compliance Understand the dynamics of customer projects under contract from business development through handover Focus on delighting the customer with project deliverables |
| adkar communication plan template: Managing Change in Organizations Project Management Institute, 2013-08-01 Managing Change in Organizations: A Practice Guide is unique in that it integrates two traditionally disparate world views on managing change: organizational development/human resources and portfolio/program/project management. By bringing these together, professionals from both worlds can use project management approaches to effectively create and manage change. This practice guide begins by providing the reader with a framework for creating organizational agility and judging change readiness. |
| adkar communication plan template: The Behaviour Change Wheel Susan Michie, Lou Atkins, Robert West, 2014-05 Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science. |
| adkar communication plan template: The Multi-Site Church Revolution Geoff Surratt, Greg Ligon, Warren Bird, 2009-08-30 Fueled by a desire to reach people for Christ, a revolution is underway. Churches are growing beyond the limitations of a single service in one building. Expanding the traditional model, they are embracing the concept of one church with more than one site: multiple congregations sharing a common vision, budget, leadership, and board. Drawing from the examples of churches nationwide, The Multi-Site Church Revolution shows what healthy multi-site churches look like and what motivates congregations to make the change. Discover how your church can: • cast a vision for change • ensure a successful DNA transfer (vision and core values) to its new site • develop new leaders • fund new sites • adapt to structure and staffing change • use technology to support your worship services you’ll identify the reasons churches succeed and how they overcome common snags. The Multi-Site Church Revolution offers guidance, insights, and specific action steps as well as appendixes with practical leadership resources and self-diagnostic tools. “I wholeheartedly recommend this book for any pastor or church leader who needs to know the pertinent issues, tested solutions, and real examples of multi-site strategies that are currently being deployed around the world.” —Ed Young, senior pastor, Fellowship Church “The authors have done their homework. They have firsthand knowledge of the successes and failures of this movement, having been networking with and facilitating dialogue among churches across the country for years.” —Max Lucado, senior minister, Oak Hills Church “Look no further than this book to propel your ministry to Ephesians 3:20 proportions: exceeding abundantly above all that you could ever ask or think!” —Randy and Paula White, senior pastors, Without Walls International Church This book is part of the Leadership Network Innovation Series. |
| adkar communication plan template: The NEW School Rules Anthony Kim, Alexis Gonzales-Black, 2018-01-06 Actions to increase effectiveness of schools in a rapidly changing world Schools, in order to be nimble and stay relevant and impactful, need to abandon the rigid structures designed for less dynamic times. The NEW School Rules expands cutting-edge organizational design and modern management techniques into an operating system for empowering schools with the same agility and responsiveness so vital in the business world. 6 simple rules create a unified vision of responsiveness among educators Real life case studies illustrate responsive techniques implemented in a variety of educational demographics 15 experiments guide school and district leaders toward increased responsiveness in their faculty and staff |
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