Advertisement
amazon update delivery instructions: The Kindle Pocket Guide Scott McNulty, 2009-11-16 The Kindle Pocket Guide covers all facets of the Kindle. Everything readers need to know about the device and the software and what's possible. The Kindle for iPhone app for iPhone and iPod Touch are also covered. |
amazon update delivery instructions: New Trends in Model and Data Engineering Christian Attiogbé, Flavio Ferrarotti, Sofian Maabout, 2019-10-16 This book constitutes the thoroughly refereed papers of the workshops held at the 9th International Conference on New Trends in Model and Data Engineering, MEDI 2019, in Toulouse, France, in October 2019. The 12 full and the three short workshop papers presented together with one invited paper were carefully reviewed and selected from 35 submissions. The papers are organized according to the 3 workshops: Workshop on Modeling, Verification and Testing of Dependable Critical systems, DETECT 2019, Workshop on Data Science for Social Good in Africa, DSSGA 2019, and Workshop on Security and Privacy in Models and Data, TRIDENT 2019. |
amazon update delivery instructions: The Design of Sites Douglas K. Van Duyne, James A. Landay, Jason I. Hong, 2007 Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design. |
amazon update delivery instructions: Programming Amazon Web Services James Murty, 2008-03-25 A guide to Amazon Web services provides code samples and information on using APIs to create applications. |
amazon update delivery instructions: It’s Broken, Let’s Fix It Gerard De Beuckelaer, 2013-04-17 This book takes a hard look at the behavior of the modern enterprise as it evolves in this increasingly complex universe. It offers a thoroughly candid analysis of the way things really worktaking the perspective of people being both the perpetrators and the victims in the corporate game. The objective of this critical analysis is to stimulate thought about the modern enterprise and its interaction with humanity and culture. In essence, to understand things and find ways to improve them. |
amazon update delivery instructions: Ultimate Guide to Platform Building Wendy Keller, 2016-10-17 Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers. Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune. Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception to: Develop content that converts fans into customers Create a platform strategy that multiplies your marketing efforts overnight Showcase your brand, product, or company and attract new opportunities |
amazon update delivery instructions: Large Language Model-Based Solutions Shreyas Subramanian, 2024-04-02 Learn to build cost-effective apps using Large Language Models In Large Language Model-Based Solutions: How to Deliver Value with Cost-Effective Generative AI Applications, Principal Data Scientist at Amazon Web Services, Shreyas Subramanian, delivers a practical guide for developers and data scientists who wish to build and deploy cost-effective large language model (LLM)-based solutions. In the book, you'll find coverage of a wide range of key topics, including how to select a model, pre- and post-processing of data, prompt engineering, and instruction fine tuning. The author sheds light on techniques for optimizing inference, like model quantization and pruning, as well as different and affordable architectures for typical generative AI (GenAI) applications, including search systems, agent assists, and autonomous agents. You'll also find: Effective strategies to address the challenge of the high computational cost associated with LLMs Assistance with the complexities of building and deploying affordable generative AI apps, including tuning and inference techniques Selection criteria for choosing a model, with particular consideration given to compact, nimble, and domain-specific models Perfect for developers and data scientists interested in deploying foundational models, or business leaders planning to scale out their use of GenAI, Large Language Model-Based Solutions will also benefit project leaders and managers, technical support staff, and administrators with an interest or stake in the subject. |
amazon update delivery instructions: Work Made Easy: A Guide to Success in Hybrid Environments Parthajeet Sarma, John Hoffmire, Raj Krishnamurthy, A WELL-RESEARCHED AND ERUDITE DISCUSSION OF WORKPLACE TRANSFORMATION. Feeling lost in the hybrid work maze? Struggling to keep up with the rapid pace at which AI is developing? Still shaken from the dramatic changes that the COVID-19 pandemic wrought? You are not alone. The modern workplace is a blend of the digital and the physical, with employers and employees seeking a way to balance the two. As millennials and Gen Z, with their drive for ‘experience’, dominate these spaces, a change of mindset is needed, and fast. Work Made Easy envisages a more relatable work environment, one that works across employee–employer, age and physical–digital divides. As Parthajeet Sarma, John Hoffmire and Raj Krishnamurthy think through the ways in which the gap between the ease of virtual platforms and the human touch of physical offices can be bridged, they unlock potent secrets. Written as much for organisational leaders and workplace-enhancement consultants as it is for employees, this book is loaded with practical advice. There are tips on, among other things, how to seamlessly navigate the hybrid world, how to embrace AI as a helpful ally, and how to make the workplace experience your own. Undergirding all of this practical advice is the authors’ five-point action plan: research, recognise, ideate, pilot and implement. A thriving, adaptable workplace, high employee satisfaction and higher efficiency—Work Made Easy lays out actionable steps towards these goals of true workplace transformation. |
amazon update delivery instructions: AWS Certified SysOps Administrator – Associate Guide Marko Sluga, 2019-01-30 An effective guide to becoming an AWS Certified SysOps Administrator Key FeaturesNot only pass the certification with confidence but also enhance your skills to solving real-world scenarios.A practical guide to getting you hands-on experience with application management, deployment, operation.Enhance your AWS skills with practice questions and mock tests.Book Description AWS certifications are becoming one of the must have certifications for any IT professional working on an AWS Cloud platform. This book will act as your one stop preparation guide to validate your technical expertise in deployment, management, and operations on the AWS platform. Along with exam specific content this book will also deep dive into real world scenarios and hands-on instructions. This book will revolve around concepts like teaching you to deploy, manage, and operate scalable, highly available, and fault tolerant systems on AWS. You will also learn to migrate an existing on-premises application to AWS. You get hands-on experience in selecting the appropriate AWS service based on compute, data, or security requirements. This book will also get you well versed with estimating AWS usage costs and identifying operational cost control mechanisms. By the end of this book, you will be all prepared to implement and manage resources efficiently on the AWS cloud along with confidently passing the AWS Certified SysOps Administrator – Associate exam. What you will learnCreate and manage users, groups, and permissions using AWS IAM servicesCreate a secure VPC with public and private subnets, Network Access Control, and security groupsGet started with launching your first EC2 instance, and working with itHandle application traffic with ELB and monitor AWS resources with CloudWatchWork with S3, Glacier, and CloudFrontWork across distributed application components using SWFUnderstand event-based processing with Lambda and messaging SQS and SNS in AWSGet familiar with AWS deployment concepts and tools including Elastic Beanstalk, CloudFormation and AWS OpsWorksWho this book is for If you are a system administrator or a system engineer interested in leveraging the AWS platform to deploy applications then, this book is for you. IT professionals interested in passing the AWS Certified Sysops Administrator will also benefit from this book. Some basic understanding of working AWS components would do wonders. |
amazon update delivery instructions: Amazon Associates Jake Fox, 2023-03-06 This book contains proven tips and tricks about how to make money from the Amazon Associate System. This book focuses on all the aspects of the money making technique, but primarily it holds the key to the secrets that everybody keeps to themselves. This book is a big treasure in itself. Amazon Associate system has proven to be a very successful method of making a living. People are using it for a very long time. But due to production of advanced electronic products and their increasing use, it is revolutionizing a bit. In the revolutionized and a new system of Amazon Associate, it is very difficult to find correct guidance to help you out in making money. In this book, I am sharing the information that I worked and learned for years. The steps give all the information concerning my experience. You will get the benefit easily if you just follow the right steps. Haste makes waste, so don’t try to go for shortcuts. It only takes the attributes of hard work, but patience, and courage to achieve such a goal. So it will be wise to be patient in following the given steps one by one. Any shortcut will just waste your time. Utilize your time in a proper manner and work hard with enthusiasm and professionalism, and you will receive a reward for your input. Get this book and I hope you enjoy reading it! |
amazon update delivery instructions: Tertiary Education in a Time of Change Tricia McLaughlin, Andrea Chester, Belinda Kennedy, Sherman Young, 2020-06-16 This book shares exemplary teaching and learning practices from the tertiary sector, and addresses important issues concerning quality, scholarship and innovation in teaching and learning in tertiary settings. It takes on classic issues regarding curricula, technologies and assessment, but approaches them from novel perspectives and using a variety of methodological approaches. Its chapters explore innovative and cutting-edge ideas in tertiary education. Readers will be both challenged and inspired to investigate the ideas discussed further. |
amazon update delivery instructions: Generative AI with Amazon Bedrock Shikhar Kwatra, Bunny Kaushik, 2024-07-31 Become proficient in Amazon Bedrock by taking a hands-on approach to building and scaling generative AI solutions that are robust, secure, and compliant with ethical standards Key Features Learn the foundations of Amazon Bedrock from experienced AWS Machine Learning Specialist Architects Master the core techniques to develop and deploy several AI applications at scale Go beyond writing good prompting techniques and secure scalable frameworks by using advanced tips and tricks Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe concept of generative artificial intelligence has garnered widespread interest, with industries looking to leverage it to innovate and solve business problems. Amazon Bedrock, along with LangChain, simplifies the building and scaling of generative AI applications without needing to manage the infrastructure. Generative AI with Amazon Bedrock takes a practical approach to enabling you to accelerate the development and integration of several generative AI use cases in a seamless manner. You’ll explore techniques such as prompt engineering, retrieval augmentation, fine-tuning generative models, and orchestrating tasks using agents. The chapters take you through real-world scenarios and use cases such as text generation and summarization, image and code generation, and the creation of virtual assistants. The latter part of the book shows you how to effectively monitor and ensure security and privacy in Amazon Bedrock. By the end of this book, you’ll have gained a solid understanding of building and scaling generative AI apps using Amazon Bedrock, along with various architecture patterns and security best practices that will help you solve business problems and drive innovation in your organization.What you will learn Explore the generative AI landscape and foundation models in Amazon Bedrock Fine-tune generative models to improve their performance Explore several architecture patterns for different business use cases Gain insights into ethical AI practices, model governance, and risk mitigation strategies Enhance your skills in employing agents to develop intelligence and orchestrate tasks Monitor and understand metrics and Amazon Bedrock model response Explore various industrial use cases and architectures to solve real-world business problems using RAG Stay on top of architectural best practices and industry standards Who this book is for This book is for generalist application engineers, solution engineers and architects, technical managers, ML advocates, data engineers, and data scientists looking to either innovate within their organization or solve business use cases using generative AI. A basic understanding of AWS APIs and core AWS services for machine learning is expected. |
amazon update delivery instructions: Artificial Intelligence in Marketing K. Sudhir, Olivier Toubia, 2023-03-13 Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). |
amazon update delivery instructions: Lloyd’s Register OneOcean’s Guide to Port Entry 1975-1976 Lloyd's Register Foundation, 1975-01-01 First published in 1971, these Guides provide invaluable information of thousands of maritime ports across the globe. They are compiled and published annually by LR One Ocean, whose years of global maritime experience allows them to provide expert and innovative solutions to the sector’s problems. The Guides cover a significant geographical breadth, and the most recent volume includes information on over 12,500 ports, harbours and terminals worldwide. These are fully indexed and contain detailed port plans and mooring diagrams. |
amazon update delivery instructions: Retail Management Alexander Chernev, A retailer is a business enterprise engaged in the selling of products and services to consumers. This note takes the perspective of a retailer and examines the key decisions a retailer must make in order to successfully serve its target market. The discussion of retail management is complemented by an in-depth overview of two additional topics: the popular retail formats and managing the price image of a retailer. This note is an excerpt (Chapter 17) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019). |
amazon update delivery instructions: Amazon.com For Dummies Mara Friedman, 2003-01-30 If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this community, and Amazon.com For Dummies® gives you a smorgasbord sampling of what they are and how to take advantage of every one. For example, you can Set up an account and buy things Bid on an auction Sell your items Personalize your shopping experience Open your own online “store” Join the Amazon.com community Written by Mara Friedman, who has held several positions with Amazon.com including marketing communications manager, Amazon.com For Dummies® takes you from your first venture into the Amazon all the way to making money from your Amazon.com experience. Discover how to Find your way around the marketplace and scout out the best deals Get local movie showtimes, view restaurant menus, chat with other shoppers, send free e-cards, or sign up for a free reminder service Track orders and manage your account Browse specialty shops and check out international merchandise Take advantage of reviews from other shoppers Set up and use wish lists—for yourself and your friends Create your own online Zshop, set the right prices, and take photos that help sell your items Take advantage of the Amazon.com Advantage or become an Associate Whether you’re a complete novice who’d like a guide to help you with your first online purchases, or a longtime Amazon.com shopper who wants to become an online entrepreneur, Amazon.com For Dummies® has what you need. Use it today to get started, and tomorrow to help you manage your own successful online business. |
amazon update delivery instructions: Boys' Life , 1999-03 Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting. |
amazon update delivery instructions: AWS Certified Developer Associate All-in-One Exam Guide (Exam DVA-C01) Kamesh Ganesan, 2020-11-27 This effective self-study system delivers complete coverage of every topic on the AWS Certified Developer Associate Exam Take the challenging AWS Certified Developer Associate Exam with confidence using the comprehensive information contained in this effective test preparation guide. Written by an Amazon Web Services certified expert and experienced trainer, AWS Certified Developer Associate All-in-One Exam Guide (Exam DVA-C01) covers every subject on the exam and clearly explains how to create, deploy, migrate, monitor, and debug cloud-native applications. Designed to help you pass the exam with ease, this guide also serves as an ideal on-the-job reference. Covers all topics on the exam, including: Getting started with AWS Journey AWS high availability and fault tolerance Working with cloud storage Authentication and authorization Creating SQL and NoSQL databases in AWS Cloud AWS application integration and management Developing cloud-native applications in AWS Building, deploying, and debugging cloud applications Electronic content includes: 130 practice questions Test engine containing full-length practice exams and customizable quizzes |
amazon update delivery instructions: Prediction Machines, Updated and Expanded Ajay Agrawal, Joshua Gans, Avi Goldfarb, 2022-11-15 Named one of The five best books to understand AI by The Economist The impact AI will have is profound, but the economic framework for understanding it is surprisingly simple. Artificial intelligence seems to do the impossible, magically bringing machines to life—driving cars, trading stocks, and teaching children. But facing the sea change that AI brings can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many either cower in fear or predict an impossibly sunny future. But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this masterful stroke, they lift the curtain on the AI-is-magic hype and provide economic clarity about the AI revolution as well as a basis for action by executives, policy makers, investors, and entrepreneurs. In this new, updated edition, the authors illustrate how, when AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions amid uncertainty. Our businesses and personal lives are riddled with such decisions. Prediction tools increase productivity—operating machines, handling documents, communicating with customers. Uncertainty constrains strategy. Better prediction creates opportunities for new business strategies to compete. The authors reset the context, describing the striking impact the book has had and how its argument and its implications are playing out in the real world. And in new material, they explain how prediction fits into decision-making processes and how foundational technologies such as quantum computing will impact business choices. Penetrating, insightful, and practical, Prediction Machines will help you navigate the changes on the horizon. |
amazon update delivery instructions: Docker on Amazon Web Services Justin Menga, 2018-08-30 Run Docker on AWS and build real-world, secure, and scalable container platforms on cloud Key Features Configure Docker for the ECS environment Integrate Docker with different AWS tools Implement container networking and deployment at scale Book Description Over the last few years, Docker has been the gold standard for building and distributing container applications. Amazon Web Services (AWS) is a leader in public cloud computing, and was the first to offer a managed container platform in the form of the Elastic Container Service (ECS). Docker on Amazon Web Services starts with the basics of containers, Docker, and AWS, before teaching you how to install Docker on your local machine and establish access to your AWS account. You'll then dig deeper into the ECS, a native container management platform provided by AWS that simplifies management and operation of your Docker clusters and applications for no additional cost. Once you have got to grips with the basics, you'll solve key operational challenges, including secrets management and auto-scaling your infrastructure and applications. You'll explore alternative strategies for deploying and running your Docker applications on AWS, including Fargate and ECS Service Discovery, Elastic Beanstalk, Docker Swarm and Elastic Kubernetes Service (EKS). In addition to this, there will be a strong focus on adopting an Infrastructure as Code (IaC) approach using AWS CloudFormation. By the end of this book, you'll not only understand how to run Docker on AWS, but also be able to build real-world, secure, and scalable container platforms in the cloud. What you will learn Build, deploy, and operate Docker applications using AWS Solve key operational challenges, such as secrets management Exploit the powerful capabilities and tight integration of other AWS services Design and operate Docker applications running on ECS Deploy Docker applications quickly, consistently, and reliably using IaC Manage and operate Docker clusters and applications for no additional cost Who this book is for Docker on Amazon Web Services is for you if you want to build, deploy, and operate applications using the power of containers, Docker, and Amazon Web Services. Basic understanding of containers and Amazon Web Services or any other cloud provider will be helpful, although no previous experience of working with these is required. |
amazon update delivery instructions: Deployment with Docker Srdjan Grubor, 2017-11-22 A practical guide to rapidly and efficiently mastering Docker containers, along with tips and tricks learned in the field. About This Book Use Docker containers, horizontal node scaling, modern orchestration tools (Docker Swarm, Kubernetes, and Mesos) and Continuous Integration/Continuous Delivery to manage your infrastructure. Increase service density by turning often-idle machines into hosts for numerous Docker services. Learn what it takes to build a true container infrastructure that is scalable, reliable, and resilient in the face of increased complexities from using container infrastructures. Find out how to identify, debug, and mitigate most real-world, undocumented issues when deploying your own Docker infrastructure. Learn tips and tricks of the trade from existing Docker infrastructures running in production environments. Who This Book Is For This book is aimed at system administrators, developers, DevOps engineers, and software engineers who want to get concrete, hands-on experience deploying multi-tier web applications and containerized microservices using Docker. This book is also for anyone who has worked on deploying services in some fashion and wants to take their small-scale setups to the next level (or simply to learn more about the process). What You Will Learn Set up a working development environment and create a simple web service to demonstrate the basics Learn how to make your service more usable by adding a database and an app server to process logic Add resilience to your services by learning how to horizontally scale with a few containers on a single node Master layering isolation and messaging to simplify and harden the connectivity between containers Learn about numerous issues encountered at scale and their workarounds, from the kernel up to code versioning Automate the most important parts of your infrastructure with continuous integration In Detail Deploying Docker into production is considered to be one of the major pain points in developing large-scale infrastructures, and the documentation available online leaves a lot to be desired. With this book, you will learn everything you wanted to know to effectively scale your deployments globally and build a resilient, scalable, and containerized cloud platform for your own use. The book starts by introducing you to the containerization ecosystem with some concrete and easy-to-digest examples; after that, you will delve into examples of launching multiple instances of the same container. From there, you will cover orchestration, multi-node setups, volumes, and almost every relevant component of this new approach to deploying services. Using intertwined approaches, the book will cover battle-tested tooling, or issues likely to be encountered in real-world scenarios, in detail. You will also learn about the other supporting components required for a true PaaS deployment and discover common options to tie the whole infrastructure together. At the end of the book, you learn to build a small, but functional, PaaS (to appreciate the power of the containerized service approach) and continue to explore real-world approaches to implementing even larger global-scale services. Style and approach This in-depth learning guide shows you how to deploy your applications in production using Docker (from the basic steps to advanced concepts) and how to overcome challenges in Docker-based infrastructures. The book also covers practical use-cases in real-world examples, and provides tips and tricks on the various topics. |
amazon update delivery instructions: Self-Publishing Boot Camp Guide for Independent Authors, 5th Edition Carla King, 2020-01-11 “...the most comprehensive and up-to-date guide for anyone new to self-publishing. Highly recommended.” —Joel Friedlander, The Book Designer “...a must-read for anyone thinking about publishing their own works. She’s a great friend to the indie community and provides this valuable resource as a gift of love.” —Robin Cutler, Director of IngramSpark This 2020 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors offers advice on marketing, editing, design, book production, and business author needs. It's meant for authors willing to do the work to create a readership and make real money from their books. It's meant for authors who want to do it all themselves and for those who want to hire out all or part of the tasks toward publishing. Authors who wish to set up a business as a small press will also benefit from the processes spelled out here. From beta publishing to distribution to media relations, authors will learn how to set a foundation for success from the idea stage to a quality, finished book. The step-by-step process includes recommendations for self-publishing products, tools, and services from reputable companies that are proven and trusted to help authors succeed. Reader's updates keep authors abreast of new offerings and changes in the self-publishing industry. Carla King has more than twenty years of experience as a writer, self-publisher, web developer, and book consultant. She started self-publishing in 1995 as a technology and travel writer. In 2010, she founded the Self-Publishing Boot Camp series of books, workshops, and online courses. She has been connected with the Silicon Valley self-publishing technology industry from its inception and has served as a trusted advisor to authors eager to use the tools to reach readers. |
amazon update delivery instructions: Omni-Channel Retail and the Supply Chain Paul Myerson, 2020-11-25 Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem quaint. The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as omni-channel marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain front and center, as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional brick and mortar way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the bullwhip effect, where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just fill the pipeline and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing playbook for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage. |
amazon update delivery instructions: E-commerce User Experience Jakob Nielsen, 2001 Lien |
amazon update delivery instructions: Strategic Marketing Management: Theory and Practice Alexander Chernev, 2019-01-01 Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering. |
amazon update delivery instructions: Financial Accounting Jerry J. Weygandt, Paul D. Kimmel, Jill E. Mitchell, 2022-11-01 Maximize understanding and prepare students for future learning and careers in accounting and business. Financial Accounting, Twelfth Edition enhances its focus on real-world decision-making processes with data analytics and insights while retaining the pedagogy on which users have come to rely. Thorough coverage of procedures, early introduction of the Accounting Cycle from a corporate perspective, and robust assignment content provide a solid foundation for learning the essential concepts, techniques, and methods of financial accounting. |
amazon update delivery instructions: Docker for Developers Richard Bullington-McGuire, Andrew K. Dennis, Michael Schwartz, 2020-09-14 Learn how to deploy and test Linux-based Docker containers with the help of real-world use cases Key FeaturesUnderstand how to make a deployment workflow run smoothly with Docker containersLearn Docker and DevOps concepts such as continuous integration and continuous deployment (CI/CD)Gain insights into using various Docker tools and librariesBook Description Docker is the de facto standard for containerizing apps, and with an increasing number of software projects migrating to containers, it is crucial for engineers and DevOps teams to understand how to build, deploy, and secure Docker environments effectively. Docker for Developers will help you understand Docker containers from scratch while taking you through best practices and showing you how to address security concerns. Starting with an introduction to Docker, you'll learn how to use containers and VirtualBox for development. You'll explore how containers work and develop projects within them after you've explored different ways to deploy and run containers. The book will also show you how to use Docker containers in production in both single-host set-ups and in clusters and deploy them using Jenkins, Kubernetes, and Spinnaker. As you advance, you'll get to grips with monitoring, securing, and scaling Docker using tools such as Prometheus and Grafana. Later, you'll be able to deploy Docker containers to a variety of environments, including the cloud-native Amazon Elastic Kubernetes Service (Amazon EKS), before finally delving into Docker security concepts and best practices. By the end of the Docker book, you'll be able to not only work in a container-driven environment confidently but also use Docker for both new and existing projects. What you will learnGet up to speed with creating containers and understand how they workPackage and deploy your containers to a variety of platformsWork with containers in the cloud and on the Kubernetes platformDeploy and then monitor the health and logs of running containersExplore best practices for working with containers from a security perspectiveBecome familiar with scanning containers and using third-party security tools and librariesWho this book is for If you're a software engineer new to containerization or a DevOps engineer responsible for deploying Docker containers in the cloud and building DevOps pipelines for container-based projects, you'll find this book useful. This Docker containers book is also a handy reference guide for anyone working with a Docker-based DevOps ecosystem or interested in understanding the security implications and best practices for working in container-driven environments. |
amazon update delivery instructions: ITIL Intermediate Certification Companion Study Guide Helen Morris, Liz Gallacher, 2016-04-18 Complete, detailed preparation for the Intermediate ITIL Service Lifecycle exams ITIL Intermediate Certification Companion Study Guide is the ultimate supporting guide to the ITIL Service Lifecycle syllabus, with full coverage of all Intermediate ITIL Service Lifecycle exam objectives for Service Operation, Service Design, Service Transition, Continual Service Improvement, and Service Strategy. Using clear and concise language, this useful companion guides you through each Lifecycle module and each of the process areas, helping you understand the concepts that underlie each skill required for certification. Illustrative examples demonstrate how these skills are applied in real-life scenarios, helping you realize the importance of what you're learning each step of the way. Additional coverage includes service strategy principles and processes, governance, organization, implementation, and technology considerations, plus guidance toward common challenges and risks. ITIL is the most widely adopted approach for IT Service Management in the world, providing a practical, no-nonsense framework for identifying, planning, delivering, and supporting IT services to businesses. This study guide is the ultimate companion for certification candidates, giving you everything you need to know in a single informative volume. Review the information needed for all five Lifecycle exams Examine real-life examples of how these concepts are applied Gain a deeper understanding of each of the process areas Learn more about governance, organization, implementation, and more The Intermediate ITIL Service Lifecycle exams expect you to demonstrate thorough knowledge of the concepts, processes, and functions related to the modules. The certification is recognized around the world as the de facto standard for IT Service Management, and the skills it requires increase your value to any business. For complete, detailed exam preparation, ITIL Certification Companion Study Guide for the Intermediate ITIL Service Lifecycle Exams is an invaluably effective tool. |
amazon update delivery instructions: Principles of Computer Security: CompTIA Security+ and Beyond Lab Manual (Exam SY0-601) Jonathan S. Weissman, 2021-08-27 Practice the Skills Essential for a Successful Career in Cybersecurity! This hands-on guide contains more than 90 labs that challenge you to solve real-world problems and help you to master key cybersecurity concepts. Clear, measurable lab results map to exam objectives, offering direct correlation to Principles of Computer Security: CompTIA Security+TM and Beyond, Sixth Edition (Exam SY0-601). For each lab, you will get a complete materials list, step-by-step instructions and scenarios that require you to think critically. Each chapter concludes with Lab Analysis questions and a Key Term quiz. Beyond helping you prepare for the challenging exam, this book teaches and reinforces the hands-on, real-world skills that employers are looking for. In this lab manual, you’ll gain knowledge and hands-on experience with Linux systems administration and security Reconnaissance, social engineering, phishing Encryption, hashing OpenPGP, DNSSEC, TLS, SSH Hacking into systems, routers, and switches Routing and switching Port security, ACLs Password cracking Cracking WPA2, deauthentication attacks, intercepting wireless traffic Snort IDS Active Directory, file servers, GPOs Malware reverse engineering Port scanning Packet sniffing, packet crafting, packet spoofing SPF, DKIM, and DMARC Microsoft Azure, AWS SQL injection attacks Fileless malware with PowerShell Hacking with Metasploit and Armitage Computer forensics Shodan Google hacking Policies, ethics, and much more |
amazon update delivery instructions: Amazon Ads for Authors: Unlock Your Full Advertising Potential Ricardo Fayet, 2023-01-09 Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional. |
amazon update delivery instructions: The Aestheticization of History and the Butterfly Effect Nancy Wellington Bookhart, 2023-10-10 'The Aestheticization of History and the Butterfly Effect: Visual Arts Series' introduces the audience to philosophical concepts that broach the beginning of the history of Western thought in Plato and Aristotle to that of more modern thought in the theoretician Jacques Rancière in which the main conceptual framework of this anthology is predicated. The introduction is mainly concerned with Rancière’s concept of the distribution of the sensible, which is the arrangement of things accessible to our senses, what we experience in real-time and space— compartmentalization and categorization of all things. These things do not just involve tangible items, but audible speech, written language, and visibilities. Rancière’s theory of the regimes of art is undertaken as the unfolding of the distribution. Such is evoked in the various genres of visual art forms, from two-dimensional paintings to three-dimensional sculptures and architectures. Understanding the aesthetic regime of art is crucial for grasping how art performs time travel. One way of understanding this phenomenon is in terms of embodied philosophy imbued vis-à-vis art forms, which are subsequently challenged by contemporary artists. The contributing essays examine these reiterations, reevaluations—performances. Aesthetics is a term deriving from the 18th-century European Enlightenment. It is here that aesthetics as the study of beauty is probed for its political potential after the failure of the French Revolution. Many major thinkers during this period signed on to the aesthetic moment, recognizing that Reason in its present state failed to develop humankind beyond barbarism. J.E.B. Stuart's statue is part of an equestrian theme that approximates the Western canon of power and class in the pursuit of domination. But such power and domination will be dethroned in the restaging of history and the redistribution of said canon. This reimagining of the form not only alters perception but constitutes a new narrative. |
amazon update delivery instructions: Deploying A Simple App With AWS Ryan Keeler, 2024-02-23 The document titled Deploying A Simple Application With AWS by Ryan Keeler, published on February 23, 2024, serves as a comprehensive guide to leveraging Amazon Web Services (AWS) for deploying applications effectively and efficiently. It begins with an introduction to cloud computing, emphasizing AWS's pivotal role in this sector due to its expansive, reliable, and diverse range of services. The text details various aspects of AWS, including its scalable resources, cost-effectiveness, security measures, and global infrastructure which supports a pay-as-you-go pricing model ideal for businesses of all sizes. Significantly, the guide outlines the procedural steps for setting up an AWS account, and configuring the AWS Management Console—a crucial platform for managing AWS services. It covers core AWS services like Amazon EC2 for scalable computing, Amazon S3 for storage, and Amazon RDS for relational database management, emphasizing their roles in application deployment. Furthermore, the document delves into best practices for AWS usage, from security and compliance to cost management, underscoring the importance of AWS's support and resources in streamlining application development and deployment. With a focus on practical application, the guide offers instructions on navigating the AWS Management Console, setting up environments, and deploying applications using various AWS services. This manual is an essential tool for developers looking to harness AWS's capabilities for deploying applications, managing costs, and ensuring security and compliance effectively. |
amazon update delivery instructions: Artificial Intelligence in Commercial Aviation Ricardo V. Pilon, 2023-07-10 This book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines. In this book, the first of its kind on AI in Commercial Aviation, the author outlines how Machine Learning and AI are accelerating and improving the performance of airlines. Moreover, the author shares insights into many new use cases that emerging technology can deliver. He tackles all crucial functions from air navigation, flight operations, to sales, distribution, cargo, retailing, and commercial optimization. He then looks forward to blockchain and the metaverse and its opportunities. With connected devices and the Internet of Everything (IoE), airlines can become retailers, sell, deliver, and service holistic experiences tailored to individuals in real time. This requires airlines to modernize processes and practices supported by decision intelligence (AI) that ingests sophisticated insights and executes service automation in real time. Transforming airlines from a production to a services-based execution also requires departments to be aligned along overriding customer experience and profitability goals. The book demonstrates how AI can be deployed to redesign airline organization as well. The author also describes the next wave of business transformation around the integration of commercial functions using Composite AI at enterprise level. With his holistic understanding and experience in the airline industry, the author provides valuable insights and helps managers understand how to embrace ML and AI and contribute to future commercial aviation and cargo success. |
amazon update delivery instructions: Encyclopedia of Information Assurance - 4 Volume Set (Print) Rebecca Herold, Marcus K. Rogers, 2010-12-22 Charged with ensuring the confidentiality, integrity, availability, and delivery of all forms of an entity's information, Information Assurance (IA) professionals require a fundamental understanding of a wide range of specializations, including digital forensics, fraud examination, systems engineering, security risk management, privacy, and compliance. Establishing this understanding and keeping it up to date requires a resource with coverage as diverse as the field it covers. Filling this need, the Encyclopedia of Information Assurance presents an up-to-date collection of peer-reviewed articles and references written by authorities in their fields. From risk management and privacy to auditing and compliance, the encyclopedia’s four volumes provide comprehensive coverage of the key topics related to information assurance. This complete IA resource: Supplies the understanding needed to help prevent the misuse of sensitive information Explains how to maintain the integrity of critical systems Details effective tools, techniques, and methods for protecting personal and corporate data against the latest threats Provides valuable examples, case studies, and discussions on how to address common and emerging IA challenges Placing the wisdom of leading researchers and practitioners at your fingertips, this authoritative reference provides the knowledge and insight needed to avoid common pitfalls and stay one step ahead of evolving threats. Also Available Online This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options Contact Taylor and Francis for more information or to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367; (E-mail) e-reference@taylorandfrancis.com International: (Tel) +44 (0) 20 7017 6062; (E-mail) online.sales@tandf.co.uk |
amazon update delivery instructions: Mobile Computing: Concepts, Methodologies, Tools, and Applications Taniar, David, 2008-11-30 This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers--Provided by publisher. |
amazon update delivery instructions: B2B Customer Engagement Strategy Daniel D. Prior, 2023-04-03 Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. |
amazon update delivery instructions: Voice Marketing Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey, 2023-07-27 “Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a marketer? How does voice fit with a marketer’s other channels, particularly online and mobile? What is appropriate content for this new channel and how can a marketer best go about creating that content? What are the legal and ethical issues that marketers need to address? What makes for a good development partner to implement voice initiatives? And what metrics should marketers use to judge the success of their voice efforts? Filled with real-world examples and behind-the-scenes stories, Voice Marketing is grounded in research-based theory and decades of experience. Case studies from the Allstate, Butterball, Coca-Cola, Domino's, Lucky Charms, Mercedes, Nike, Sony, Tide, and more combine with guest perspectives from the worlds of conversational AI, voice technology, academia, and marketing to deliver a ready-to-implement plan for success in the voice environment. |
amazon update delivery instructions: Human-Computer Interaction and Technology Integration in Modern Society Rahman, Hakikur, 2021-02-19 Technology has opened a wide window of novel communication methods and techniques and has become ubiquitous in modern society. With advancements occurring rapidly and transforming practices and efficiencies within all fields including business, education, medicine, engineering, and so on, it is important to remain up to date on the latest research findings. Human-Computer Interaction and Technology Integration in Modern Society is a critical reference source that examines the integration of technological innovations into every aspect of modern society including education and business. Highlighting important topics that include digitization, human development, knowledge management, and open innovation, this book is ideal for IT specialists, policymakers, professionals, academicians, researchers, practitioners, and students. |
amazon update delivery instructions: Computer Processing of Remotely-Sensed Images Paul M. Mather, Magaly Koch, 2022-04-11 Computer Processing of Remotely-Sensed Images A thorough introduction to computer processing of remotely-sensed images, processing methods, and applications Remote sensing is a crucial form of measurement that allows for the gauging of an object or space without direct physical contact, allowing for the assessment and recording of a target under conditions which would normally render access difficult or impossible. This is done through the analysis and interpretation of electromagnetic radiation (EMR) that is reflected or emitted by an object, surveyed and recorded by an observer or instrument that is not in contact with the target. This methodology is particularly of importance in Earth observation by remote sensing, wherein airborne or satellite-borne instruments of EMR provide data on the planet’s land, seas, ice, and atmosphere. This permits scientists to establish relationships between the measurements and the nature and distribution of phenomena on the Earth’s surface or within the atmosphere. Still relying on a visual and conceptual approach to the material, the fifth edition of this successful textbook provides students with methods of computer processing of remotely sensed data and introduces them to environmental applications which make use of remotely-sensed images. The new edition’s content has been rearranged to be more clearly focused on image processing methods and applications in remote sensing with new examples, including material on the Copernicus missions, microsatellites and recently launched SAR satellites, as well as time series analysis methods. The fifth edition of Computer Processing of Remotely-Sensed Images also contains: A cohesive presentation of the fundamental components of Earth observation remote sensing that is easy to understand and highly digestible Largely non-technical language providing insights into more advanced topics that may be too difficult for a non-mathematician to understand Illustrations and example boxes throughout the book to illustrate concepts, as well as revised examples that reflect the latest information References and links to the most up-to-date online and open access sources used by students Computer Processing of Remotely-Sensed Images is a highly insightful textbook for advanced undergraduates and postgraduate students taking courses in remote sensing and GIS in Geography, Geology, and Earth & Environmental Science departments. |
amazon update delivery instructions: Stock Guide Standard and Poor's Corporation, 2004 Monthly statistical summary of 5100 stocks. |
Amazon.com. Spend less. Smile more.
Sell on Amazon; Sell apps on Amazon; Supply to Amazon; Protect & Build Your Brand; Become an Affiliate; Become a Delivery Driver; Start a Package Delivery Business; Advertise Your …
Amazon.com: Online Shopping
Compact by Design (Amazon-developed Certification) Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water …
Amazon.com Best Sellers: The most popular items on Amazon
Discover the best in Best Sellers. Find the top 100 most popular items in Amazon Best Sellers.
Amazon.com: : All Departments
Amazon Basics Colored Pencils for Coloring and Drawing, Premium, Soft Core, Back to School Supplies, 72 Count (Pack of 1), Multicolor. $23.56 $ 23 56. Typical: $31.31 $31.31. Bentgo …
Amazon Sign-In
Sign in to access your Amazon account and explore a wide range of services and features.
Amazon
Please select your Identity Provider below. ... Choose Your Login
Amazon Prime Membership
An Amazon Prime membership comes with much more than fast, free delivery. Check out the shopping, entertainment, healthcare, and grocery benefits, plus updates available to members.
Amazon.com: Amazon Prime
Sell on Amazon; Sell apps on Amazon; Supply to Amazon; Protect & Build Your Brand; Become an Affiliate; Become a Delivery Driver; Start a Package Delivery Business; Advertise Your …
Your Account - amazon.com
Sell products on Amazon; Sell apps on Amazon; Supply to Amazon; Become an Affiliate; Become a Delivery Driver; Start a package delivery business; Advertise Your Products; Self-Publish …
Amazon Shopping on the App Store
Amazon delivers to 100+ countries in as quickly as 3-5 days. Whether you’re buying gifts, reading reviews, tracking orders, scanning products, or just shopping, the Amazon Shopping app …
Amazon.com. Spend less. Smile more.
Sell on Amazon; Sell apps on Amazon; Supply to Amazon; Protect & Build Your Brand; Become an Affiliate; Become a Delivery Driver; Start a Package …
Amazon.com: Online Shopping
Compact by Design (Amazon-developed Certification) Compact by Design identifies products that, while they may not always look very different, have a …
Amazon.com Best Sellers: The most popular items on Amaz…
Discover the best in Best Sellers. Find the top 100 most popular items in Amazon Best Sellers.
Amazon.com: : All Departments
Amazon Basics Colored Pencils for Coloring and Drawing, Premium, Soft Core, Back to School Supplies, 72 Count (Pack of 1), Multicolor. $23.56 $ 23 …
Amazon Sign-In
Sign in to access your Amazon account and explore a wide range of services and features.