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| amazon product manager interview: Amazon Product Manager Interview Dominic Black, 2017-10-11 Amazon is a fantastic, diverse, and innovative company and you probably already know that they receive thousands of applications daily. Many who apply don't get interviewed, and many who get interviewed don't get hired. When applying for a product management position at Amazon, you need to set yourself apart from a pool of very competitive applicants. The job interview is your best opportunity to do that. Know how to stand out from the crowd This book will tell you everything you need to know about getting ready to interview for an Amazon Product Management job. This book walks you through each part of the process in detail in order to help you succeed in your interview. From theory to practice, you'll nail the interview with this proven framework. Includes dozens of sample questions and answers This book covers every aspect of the interview so you are fully prepared. Understand exactly what roll the Amazon PM plays and how you can match your skills to Amazon's vision during your interview. Amazon knows who they are looking for. Why give this important interview anything less than your best effort? Grab this book today and invest in the success of your career. |
| amazon product manager interview: PM Interview Questions Lewis Lin, 2016-09-10 NOTE: This is the NEWER 2nd edition for the book formerly titled PM Interview Workbook. ------ Over 160 Real PM Interview Questions from Top Tech Companies The PM Interview Questions is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. It contains 160+ real interview questions from top tech companies including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are some questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? The Perfect Complement to Cracking the PM Interview or Decode and Conquer Many of you enjoyed reading about the PM interview frameworks revealed in Cracking the PM Interview as well as Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The PM Interview Questions is the perfect complement to both books. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. |
| amazon product manager interview: The Product Manager Interview Lewis C. Lin, 2017-11-06 NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings. |
| amazon product manager interview: Secrets of the Product Manager Interview Lewis C. Lin, 2017-02-17 Former Google Interviewer Reveals How to Get Multiple Job Offers Have an upcoming product manager interview? Perhaps for Google, Facebook, Amazon, or Uber? If so, find out secrets to getting multiple job offers with the world's #1 author on product management interviews: Lewis C. Lin. Secrets of the Product Manager Interview shares what to expect in your product management interviews and how to prepare. Collecting 10+ years of questions from his readers, clients, and workshop attendees, the author answers and reveals his interview secrets in a single book. The Ideal Companion to Decode and Conquer as well as PM Interview Questions Many of you enjoyed reading about the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. And others enjoyed Product Manager Interview Questions for the 160+ practice questions. Secrets of the Product Manager Interview takes a different approach. It's not focused on frameworks or practice questions. Instead, it's everything you need to know about product manager interviews. You'll get his secrets on: What to expect at the interview The best way to prepare How to get the first PM job How to interpret interviewer feedback And more... |
| amazon product manager interview: Cracking the PM Interview Gayle Laakmann McDowell, Jackie Bavaro, 2013 How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named PM (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important pitch. |
| amazon product manager interview: PM Interview Workbook Lewis Lin, 2016-08-04 NOTE: This is the OLDER 1st edition. The NEWER 2nd edition, re-titled as PM Interview Questions, is available here: http://amzn.to/2crlN1l ----- Over 160 Real PM Interview Workbook from Top Tech Companies The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. The PM Interview Workbook is a resource you don't want to miss. It contains over 160 actual questions from top tech companies including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are some questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? The Perfect Complement to Cracking the PM Interview or Decode and Conquer Many of you enjoyed reading about the PM interview frameworks revealed in Cracking the PM Interview as well as Decode and Conquer, including the CIRCLES(tm), AARM(tm) and DIGS(tm) Methods. The PM Interview Workbook is the perfect complement to both books. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. |
| amazon product manager interview: Decode and Conquer Lewis C. Lin, 2013-11-28 Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY |
| amazon product manager interview: The Product Manager Interview, 4th Ed Lewis Lin, 2019-06-25 |
| amazon product manager interview: Be the Greatest Product Manager Ever Lewis Lin, 2019-04-24 A brand new book from Amazon.com best-selling author Lewis C. Lin Be the Greatest Product Manager Ever is the playbook on how you can move up the PM career ladder. This book is suitable for PMs of all levels from individual contributors to senior executives. Features the ESTEEM Method(TM), six proven skills to get the career you want Be the Greatest Product Manager Ever features Lewis C. Lin's brand-new career management framework: the ESTEEM Method(TM). The ESTEEM Method(TM) details, for the first time ever, the six core competencies you need to move up in your PM career: Execution Superior Communication Skills Tactical Awareness Extraordinary Mental Toughness Exceptional Team Builder Moonshot Vision Unlike other books, Lin explains not only why but also how. In other words, Lin will reveal his secret frameworks, tools, and wisdom to strengthen your ESTEEM(TM) competencies including: How to Start Every New Job How to Start Every New Job How to Figure Out What to Do How Stuff Gets Done: System 1 and 2 How to Sound Authoritative Like a Professor How to Establish Your Value How to Get Others to Do What You Want How to Play Office Politics The One Interview Question You Need to Ask Explain Why Your New Direct Reports Will Struggle How to SCAMPER Your Way to a Moonshot Vision Why the Best Visionaries Get into Technical Details If you've ever wondered what you need to do move up the PM career ladder, Lin provides the secret tools, frameworks, and wisdom to make it to the top from PM to CEO. |
| amazon product manager interview: Cracking the PM Interview Gayle Laakmann McDowell, Jackie Bavaro, 2013-12-02 Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named PM (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important pitch). |
| amazon product manager interview: Summary of Gayle Laakmann McDowell & Jackie Bavaro's Cracking the PM Interview Everest Media,, 2022-04-09T22:59:00Z Please note: This is a companion version & not the original book. Sample Book Insights: #1 A product manager is responsible for making sure that a team ships a great product. They are highly respected at most companies, but not more so than engineers. You must learn to lead your team without authority, influencing them with your vision and research. #2 The product life cycle is a general pattern of Research Plan, Design, Implement Test, and Release. The product manager will be responsible for Research Planning and Release, while the technical product manager will be responsible for Design and Implement Test. #3 The product manager begins planning and researching the next product or feature. The product manager is the expert on these topics, and should think deeply about the problems they are trying to solve and the goals of the features. #4 The product manager’s role in product design varies between teams. Some have a detailed functional specification that is inspected, reviewed, and iterated on by developers, testers, and other PMs. Others have a more rapid design process, with minimal input from the PM. |
| amazon product manager interview: The Product Diploma Davis Treybig, Alan Ni, 2019-05-16 The complete guide on landing a job as an Associate Product Manager (APM). Two former Google APMs share everything they wish they knew when they were applying for product roles out of college. See a breakdown of what it's like to be a product manager and what a day in the life looks like. Learn how to prepare for APM roles while in college, from what classes to take to what extracurriculars to pursue. Finally, read about how to master the APM interview, from high level strategies to sample interview questions. In 2002, the product executive at Google and future Yahoo CEO Marissa Mayer made a big bet. It was the kind of big bet that Google has become known for, but this wasn’t a bet on self-driving cars or a game-changing app. In fact, the bet wasn’t about a product at all - it was about product managers. Back in the early 2000’s product managers were in short supply, or at least the kind that Google was looking for. Google wanted product managers who were deeply technical; people who not only knew how to write code, but who fundamentally understood technology. They also wanted product managers who were hungry and could execute on the smallest details, but who could also think strategically. They weren’t finding what they were looking for in the existing pool of product managers. So Mayer pitched a radical idea: what if Google hired entrepreneurial and talented computer science majors straight out of college and taught them to be product leaders? Google would create a small, close-knit community which could learn the role together as they rotated through different teams in the company. Those in the program would be transformed into the type of product leaders Google wanted - people who could speak in both business and technical terms and who could take products all the way from a high-level idea to a launch. The job would be called Associate Product Manager, or ‘APM’ for short. Fast-forward fifteen years and the Google APM program has become one of Mayer’s most indelible contributions to the search giant. The first class of Google APMs was just 6 people, but today there are over 40 APMs in each class. Google APMs have gone on to become Google VPs, C-level execs of tech giants like Facebook and Asana, and founders of numerous successful startups such as Optimizely. Mayer’s program was such a success that it has been adopted by almost every other tech giant as well as many successful startups. Today, companies like Facebook, Uber, Dropbox, Workday, and LinkedIn all hire product managers out of college into “APM”-like programs. Although there are some subtle differences between each program - Facebook RPMs (rotational product managers) have 6-month rotations versus Google’s year-long rotations, and Microsoft has hundreds of new grad product managers each year - they all have the same foundational goal of finding and developing the product leaders of tomorrow. Today, the product manager role has become one of the most coveted and prestigious jobs for ambitious college students, but it is also one of the most competitive and misunderstood. Perhaps you picked up this book because you heard about the product manager role, and want to understand more about what it is and whether it is right for you. Or, perhaps you heard about how rigorous and intimidating the application and interview processes can be, and you want to get a leg up. We faced those same questions and felt the same way, and that’s why we decided to write this book. Before we became Google APMs we were frantically googling: “Should I be a software engineer or PM out of school?”, “What do companies look for in new grad PMs?”, “How do I prepare for the interviews”, and “What does a PM do exactly?”. At the time, we didn’t find great answers and still there aren’t many answers out there today. This book gives you the answers we were looking for; we’ve synthesized everything we learned through the job search, application, and interview process along with everything we’ve learned on the job. We discuss what it means to be a product manager and why you could be a good (or bad) fit for the role. We talk about what to do during college, across classes, extracurriculars, and internships, to develop the skills that will help you excel as a PM. Finally, we teach you how to land and then nail a product management interview. For each topic we cover, we’ve also asked our peers - new grad PMs from Google, Facebook, and more - to reveal their secrets as well. |
| amazon product manager interview: Product Management Essentials Aswin Pranam, 2017-12-12 Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision. |
| amazon product manager interview: Machine Learning Interviews Susan Shu Chang, 2023-11-29 As tech products become more prevalent today, the demand for machine learning professionals continues to grow. But the responsibilities and skill sets required of ML professionals still vary drastically from company to company, making the interview process difficult to predict. In this guide, data science leader Susan Shu Chang shows you how to tackle the ML hiring process. Having served as principal data scientist in several companies, Chang has considerable experience as both ML interviewer and interviewee. She'll take you through the highly selective recruitment process by sharing hard-won lessons she learned along the way. You'll quickly understand how to successfully navigate your way through typical ML interviews. This guide shows you how to: Explore various machine learning roles, including ML engineer, applied scientist, data scientist, and other positions Assess your interests and skills before deciding which ML role(s) to pursue Evaluate your current skills and close any gaps that may prevent you from succeeding in the interview process Acquire the skill set necessary for each machine learning role Ace ML interview topics, including coding assessments, statistics and machine learning theory, and behavioral questions Prepare for interviews in statistics and machine learning theory by studying common interview questions |
| amazon product manager interview: The Software Engineering Manager Interview Guide Vidal Graupera, Interviewing can be challenging, time-consuming, stressful, frustrating, and full of disappointments. My goal is to help make things easier for you so you can get the engineering leadership job you want. The Software Engineering Manager Interview Guide is a comprehensive, no-nonsense book about landing an engineering leadership role at a top-tier tech company. You will learn how to master the different kinds of engineering management interview questions. If you only pick up one or two tips from this book, it could make the difference in getting the dream job you want. This guide contains a collection of 150+ real-life management and behavioral questions I was asked on phone screens and by panels during onsite interviews for engineering management positions at a variety of big-name and top-tier tech companies in the San Francisco Bay Area such as Google, Facebook, Amazon, Twitter, LinkedIn, Uber, Lyft, Airbnb, Pinterest, Salesforce, Intuit, Autodesk, et al. In this book, I discuss my experiences and reflections mainly from the candidate’s perspective. Your experience will vary. The random variables include who will be on your panel, what exactly they will ask, the level of training and mood of the interviewers, their preferences, and biases. While you cannot control any of those variables, you can control how prepared you are, and hopefully, this book will help you in that process. I will share with you everything I’ve learned while keeping this book short enough to read on a plane ride. I will share tips I picked up along the way. If you are interviewing this guide will serve you as a playbook to prepare, or if you are hiring give you ideas as to what you might ask an engineering management candidate yourself. CONTENTS: Introduction Chapter 1: Answering Behavioral Interview Questions Chapter 2: The Job Interviews Phone Screens Prep Call with the Recruiter Onsite Company Values Coding, Algorithms and Data structures System Design and Architecture Interviews Generic Design Of A Popular System A Design Specific To A Domain Design Of A System Your Team Worked On Lunch Interview Managerial and Leadership Bar Raiser Unique One-Off Interviews Chapter 3: Tips To Succeed How To Get The Interviews Scheduling and Timelines Interview Feedback Mock Interviews Panelists First Impressions Thank You Notes Ageism Chapter 4: Example Behavioral and Competency Questions General Questions Feedback and Performance Management Prioritization and Execution Strategy and Vision Hiring Talent and Building a Team Working With Tech Leads, Team Leads and Technology Dealing With Conflicts Diversity and Inclusion |
| amazon product manager interview: Exit Interview Kristi Coulter, 2023-09-12 A candid, intensely funny memoir of ambition, gender, and a grueling decade inside Amazon.com, from the author of Nothing Good Can Come from This. “A unique and brilliant book.” —Oliver Burkeman, author of Four Thousand Weeks What would you sacrifice for your career? All your free time? Your sense of self-worth? Your sanity? In 2006, Kristi Coulter left her cozy but dull job for a promising new position at the fast-growing Amazon.com, but she never expected the soul-crushing pressure that would come with it. In no time she found the challenge and excitement she’d been craving—along with seven-day workweeks, lifeboat exercises, widespread burnout, and a culture driven largely by fear. But the chase, the visibility, and, let’s face it, the stock options proved intoxicating, and so, for twelve years, she stayed—until she no longer recognized the face in the mirror or the mission she’d signed up for. Unsparing, absurd, and wickedly funny, Exit Interview is a rare journey inside the crucible that is Amazon. It is an intimate, surprisingly relatable look at the work life of a driven woman in a world that loves the idea of female ambition but balks at the reality. |
| amazon product manager interview: Organizing and Managing Insanely Great Products David Fradin, 2020-12-16 This is the second in a series of three books dedicated to the goal of building, managing, marketing and selling insanely great (successful) products. The first covers “Building Insanely Great Products: The Six Keys to Success”. The third is “Marketing and Selling Insanely Great (Successful) Products”. This book covers the key factors in Organizing and Managing Insanely Great (Successful) Products.Worldwide, in every size company there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This book covers these changes and much more from a 360 degree perspective.This book discusses these teams and their effect on organizing and managing product pain points; Leadership team and enterprise, Innovation team, Strategic IT team and technology adoption, the Infosec team and information security, Partner focused teams and partners, Performance management teams and enterprise performance, Business process teams and Core and support business processes. |
| amazon product manager interview: The Practitioner's Guide to Product Management General Assembly, Jock Busuttil, 2015-01-06 This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences. |
| amazon product manager interview: Reinventing the Organization Arthur Yeung, Dave Ulrich, 2019-09-24 Your Company Isn't Fast Enough. Here's How to Change That. The traditional hierarchical organization is dead, but what replaces it? Numerous new models--the agile organization, the networked organization, and holacracy, to name a few--have emerged, but leaders need to know what really works. How do you build an organization that is responsive to fast-changing markets? What kind of organization delivers both speed and scale, and how do you lead it? Arthur Yeung and Dave Ulrich provide leaders with a much-needed blueprint for reinventing the organization. Based on their in-depth research at leading Chinese, US, and European firms such as Alibaba, Amazon, DiDi, Facebook, Google, Huawei, Supercell, and Tencent, and drawing from their synthesis of the latest organization research and practice, Yeung and Ulrich explain how to build a new kind of organization (a market-oriented ecosystem) that responds to changing market opportunities with speed and scale. While other books address individual pieces of the puzzle, Reinventing the Organization offers a practical, integrated, six-step framework and looks at all the decisions leaders need to make--choosing the right strategies, capabilities, structure, culture, management tools, and leadership--to deliver radically greater value in fast-moving markets. For any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development, and consulting who will shape and deliver it, this book provides a much-needed roadmap for reinvention. |
| amazon product manager interview: Amazon Unbound Brad Stone, 2022-05-10 Portrait of the growth of tech company Amazon and the evolution of its billionaire founder, Jeff Bezos. |
| amazon product manager interview: Cracking the PM Career Jackie Bavaro, Gayle Laakmann Mcdowell, 2021-01-26 Product management is a big role, and this a big book.From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership.You'll learn how to:* Design high-quality products that delight users and solve people's needs.* Run and deliver your projects quickly, smoothly, and effectively.* Create product visions and strategies to set direction and optimize for long-term impact.* Lead people and influence without authority.* Manage people, develop great PMs, build great teams, and create great product organizations.* Manage your career so you can translate your efforts into the recognition you deserve.This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.Topics include:* Getting Started: the product life cycle; the first 90 days* Product Skills: user research; A/B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)* Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstacles* Strategic Skills: product vision; strategy; roadmaps; goals and OKRs* Leadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executives* People Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structures* Careers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PM |
| amazon product manager interview: Product Sense Peter Knudson, Braxton Bragg, 2021-07-12 Attempting to land a new job in product management is daunting. For starters, there have been no comprehensive blueprints for success. The interview process is grueling. Few candidates receive offers. Product Sense is the only comprehensive, yet accessible, resource available to help navigate a complex process and succeed an a hyper-competitive market. What will you learn from this book? The required PM common traits - ones that all PMs need to embody to get a job (regardless of industry, company, or product). The single, most crucial PM problem -What it is, why it is key to the role, and how to tackle it in four steps. Master our brand new Compass Framework - We designed our own proprietary interview framework from the ground up, which you can use to navigate product sense, execution, and leadership PM interview questions. How to get a job - A step-by-step hand-holding on what to do to land the most desired roles. Including take-home assignments, recruiter & hiring manager screens, and crafting your unique narrative - your PM Superpower. What's also inside? A detailed breakdown of the hiring criteria for PMs at FAANG and other tech companies Super-detailed example answers to tough PM interview case questions. An inside look at PM. Dozens of first-hand stories, interviews, real life examples, and no-fluff advice A robust glossary of PM terms used throughout the industry for easy reference This book will benefit those who are considering becoming PMs, those who are attempting to switch into product management from another role, or folks who are already PMs but want to be most prepared when applying for a new job. Here's what readers say about Product Sense: Product Sense helped me understand if PM is the right career path for me. Easy to read, clear, concise, and jam-packed full of insight and examples that illustrate all the concepts, this is the perfect starting point for anyone new to the field, and goes well beyond that for those looking to advance their career. Peter is one of the best strategic and tactical product minds I've ever worked with. For that reason, I'm not at all surprised that what he and Braxton have written here is a definitive guide to Product Management in today's ultra-competitive market. After reading Cracking the PM Interview, I was still lost as to how to structure my answers to case questions. While I understand that there is no right way to answer these interview questions, I appreciated that Product Sense gave me firm and clear guidance, walking me through the basics of PM thinking and how to adopt it in my interview answers. It was reassuring to see that the best mock interviews have all of the elements of Product Sense's Compass Framework. If CTPMI is the first step to prepare for landing a PM Role, then Product Sense is definitely the second step. |
| amazon product manager interview: The Software Engineer's Guidebook Gergely Orosz, 2024-02-04 In my first few years as a developer I assumed that hard work was all I needed. Then I was passed over for a promotion and my manager couldn’t give me feedback on what areas to improve, so I could get to the senior engineer level. I was frustrated; even bitter: not as much about missing the promotion, but because of the lack of guidance. By the time I became a manager, I was determined to support engineers reporting to me with the kind of feedback and support I wish I would have gotten years earlier. And I did. While my team tripled over the next two years, people became visibly better engineers, and this progression was clear from performance reviews and promotions. This book is a summary of the advice I’ve given to software engineers over the years – and then some more. This book follows the structure of a “typical” career path for a software engineer, from starting out as a fresh-faced software developer, through being a role model senior/lead, all the way to the staff/principle/distinguished level. It summarizes what I’ve learned as a developer and how I’ve approached coaching engineers at different stages of their careers. We cover “soft” skills which become increasingly important as your seniority increases, and the “hard” parts of the job, like software engineering concepts and approaches which help you grow professionally. The names of levels and their expectations can – and do! – vary across companies. The higher “tier” a business is, the more tends to be expected of engineers, compared to lower tier places. For example, the “senior engineer” level has notoriously high expectations at. Google (L5 level) and Meta (E5 level,) compared to lower-tier companies. If you work at a higher-tier business, it may be useful to read the chapters about higher levels, and not only the level you’re currently interested in. The book is composed of six standalone parts, each made up of several chapters: Part 1: Developer Career Fundamentals Part 2: The Competent Software Developer Part 3: The Well-Rounded Senior Engineer Part 4: The Pragmatic Tech Lead Part 5: Role Model Staff and Principal Engineers Part 6: Conclusion Parts 1 and 6 apply to all engineering levels, from entry-level software developer, to principal-and-above engineer. Parts 2, 3, 4, and 5 cover increasingly senior engineering levels and group together topics in chapters, such as “Software Engineering,” “Collaboration,” “Getting Things Done,” etc. Naming and levels vary, but the principles of what makes a great engineer who is impactful at the individual, team, and organizational levels, are remarkably constant. No matter where you are in your career, I hope this book provides a fresh perspective and new ideas on how to grow as an engineer. Praise for the book “From performance reviews to P95 latency, from team dynamics to testing, Gergely demystifies all aspects of a software career. This book is well named: it really does feel like the missing guidebook for the whole industry.” – Tanya Reilly, senior principal engineer and author of The Staff Engineer's Path Spanning a huge range of topics from technical to social in a concise manner, this belongs on the desk of any software engineer looking to grow their impact and their career. You'll reach for it again and again for sage advice in any situation. – James Stanier, Director of Engineering at Shopify, author of TheEngineeringManager.com |
| amazon product manager interview: The Right Sensory Mix Diana Derval, 2022-04-08 Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market. |
| amazon product manager interview: Managing the Drug Discovery Process Susan Miller, Walter Moos, Barbara Munk, Stephen Munk, Charles Hart, David Spellmeyer, 2023-03-09 Managing the Drug Discovery Process, Second Edition thoroughly examines the current state of pharmaceutical research and development by providing experienced perspectives on biomedical research, drug hunting and innovation, including the requisite educational paths that enable students to chart a career path in this field. The book also considers the interplay of stakeholders, consumers, and drug firms with respect to a myriad of factors. Since drug research can be a high-risk, high-payoff industry, it is important to students and researchers to understand how to effectively and strategically manage both their careers and the drug discovery process. This new edition takes a closer look at the challenges and opportunities for new medicines and examines not only the current research milieu that will deliver novel therapies, but also how the latest discoveries can be deployed to ensure a robust healthcare and pharmacoeconomic future. All chapters have been revised and expanded with new discussions on remarkable advances including CRISPR and the latest gene therapies, RNA-based technologies being deployed as vaccines as well as therapeutics, checkpoint inhibitors and CAR-T approaches that cure cancer, diagnostics and medical devices, entrepreneurship, and AI. Written in an engaging manner and including memorable insights, this book is aimed at anyone interested in helping to save countless more lives through science. A valuable and compelling resource, this is a must-read for all students, educators, practitioners, and researchers at large—indeed, anyone who touches this critical sphere of global impact—in and around academia and the biotechnology/pharmaceutical industry. - Considers drug discovery in multiple R&D venues - big pharma, large biotech, start-up ventures, academia, and nonprofit research institutes - with a clear description of the degrees and training that will prepare students well for a career in this arena - Analyzes the organization of pharmaceutical R&D, taking into account human resources considerations like recruitment and configuration, management of discovery and development processes, and the coordination of internal research within, and beyond, the organization, including outsourced work - Presents a consistent, well-connected, and logical dialogue that readers will find both comprehensive and approachable - Addresses new areas such as CRISPR gene editing technologies and RNA-based drugs and vaccines, personalized medicine and ethical and moral issues, AI/machine learning and other in silico approaches, as well as completely updating all chapters |
| amazon product manager interview: Managing Product, Managing Tension Marc Abraham, 2020-10-12 THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or e;makerse; fail to spend enough time reflecting and managing our own emotions. e;Managing Product = Managing Tensione; brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.www.marcabraham.com |
| amazon product manager interview: Working Backwards Colin Bryar, Bill Carr, 2021-02-09 Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you. |
| amazon product manager interview: Operations Management Joel D. Wisner, 2016-06-20 Finally, an operations management book to get excited about. Operations Management: A Supply Chain Process Approach exposes students to the exciting and ever-changing world of operations management through dynamic writing, application, and cutting-edge examples that will keep students interested and instructors inspired! Author Dr. Joel Wisner understands that today’s students will be entering a highly competitive global marketplace where two things are crucial: a solid knowledge of operations management and an understanding of the importance for organizations to integrate their operations and supply chain processes. With this in mind, Wisner not only provides a clear and comprehensive introduction to operations management, but also gives attention to the important processes involved in linking firms’ operations in a supply chain environment. |
| amazon product manager interview: Cost-Justifying Usability Randolph G. Bias, Deborah J. Mayhew, 2005-05-09 You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time—guarantee a robust ROI!—ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products—offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment. - Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others - Includes actionable ideas for every phase of the software development process - Includes case studies from inside a variety of companies - Includes ideas from the other side of the table, software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined |
| amazon product manager interview: Technical Program Manager's Handbook Joshua Alan Teter, 2022-12-16 Explore the different aspects of the technical program manager's role in the tech world and get ready to advance your career across the Big Five tech companies Key Features Uncover the secret to becoming a successful technical program manager Learn some of the system design principles and architectural concepts necessary for a TPM Get up and running with a wide range of foundational program management topics Book DescriptionThe technical program manager (TPM) is a relatively new role born out of the need of the tech industry to have a specialized practitioner who speaks both tech and business and leverages this bilingual talent to get results that no one else can. This book dives into what makes a TPM tick. You’ll find out which project and program management skills will help you shine and how you can apply your technical skills for effective results. This book looks at the TPM role across the Big Five tech companies (Amazon, Google, Microsoft, Apple, and Meta) to help you discern the most effective skills to be successful no matter which company you work for. Are you already a well-performing TPM looking to see what’s next? This book identifies the career paths for a TPM at the Big Five to help you decide the next step for you. By the end of this book, you’ll have a clear understanding of how to be a TPM, along with a breakdown of the necessary technical and program management skills to develop a clear roadmap for your career.What you will learn Investigate why a TPM is an important role in the tech industry Understand the purpose and uniqueness of the TPM role Discover what makes a successful TPM Navigate project management with your unique technical skills Explorer the career opportunities available for a TPM Compare the TPM role and responsibilities across the Big Five tech leaders Who this book is for This TPM book is for aspiring and established technical program managers in the tech industry. To get the most out of this book, you should have a basic understanding of the project management life cycle and be comfortable with technical concepts as we dive into basic system design and architecture landscapes in context to the TPM role and expectations. |
| amazon product manager interview: Unstructured Data Analytics Jean Paul Isson, 2018-03-02 Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis. |
| amazon product manager interview: Shipping Greatness Chris Vander Mey, 2012-08-27 Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software lifecycle, distilled from lessons he learned as a manager at Amazon and Google. In the first part of the book, you’ll learn a step-by-step shipping process used by many of the best teams at Google and Amazon. Part II shows you the techniques, best practices, and skills you need to face an array of challenges in product, program, project, and engineering management. Clearly define your product and develop your mission and strategy Assemble your team and understand enough about systems to communicate with them Create a beautiful, intuitive, and simple user experience Track your team’s deliverables and closely manage the testing process Communicate clearly to gracefully handle requests, senior-management interactions, and feedback from various sources Build metrics to track progress, spot problems, and celebrate success Stick to your launch checklist and plan for marketing and PR |
| amazon product manager interview: Business Studies AS Jenny Wales, Neil Reaich, 2004 Written by two accomplished authors, this book offers complete full-colour coverage of the OCR specifications for AS Business Studies. Interactive double-page spreads cover each topic in bite-sized chunks with summaries and explanations written to the OCR specifications. |
| amazon product manager interview: Amazon Natalie Berg, Miya Knights, 2019-01-03 What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the company as it continues to revolutionize itself even further. The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its primary player, Amazon, is at the heart of these changes and opportunities. Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering. Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change the way consumers shop. Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences. |
| amazon product manager interview: The Noodle Narratives Frederick Errington, Tatsuro Fujikura, Deborah Gewertz, 2013-08-02 Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of Òheavy users,Ó a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global ÒBig FoodÓ industry. As one of the food systemÕs singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning. |
| amazon product manager interview: 世界で闘うプロダクトマネジャーになるための本 Gayle Laakmann McDowell, Jackie Bavaro, 2014-08-22 IT系トップ企業のプロダクトマネジメント職に就く方法を詳しく解説 最高のクオリティを持つ製品を世に送り出す仕掛け人=「プロダクトマネジャー」 Google、Apple、Amazon、Facebook... 人気IT企業が考える採用試験に迫る！ ＜QUESTION＞ 「Gmailは広告で毎年どれぐらいのお金を得ているでしょうか？」 「米国では毎年、メガネがいくつ売れるでしょうか？」 「Amazon衣類カテゴリーでジーンズ売上が過去3か月で徐々に減少していたとします。何が起きたのか、あなたならどのようにしてつきとめますか？」 本書は「Cracking the PM Interview: How to Land a Product Manager Job in Technology」（原題『プロダクトマネジャーの採用面接を突破する——テクノロジー業界でプロダクトマネジャー職に就くには』）の日本語版です。IT系トップ企業のプロダクトマネジメント（PM）職に就く方法を詳しく解説しています。著者の一人であるマクダウェル氏の前著『世界で闘うプログラミング力を鍛える150問』（マイナビ）は「コーディング面接」をテーマに掲げつつ、コンピュータサイエンスの基礎知識や活用法まで学べる一冊でしたが、本書は「PMの採用面接をどう突破するか」というテーマを掲げつつ、PMとして活躍するためのスキルやアプローチを網羅した一冊となっています。PMという仕事の概要から、PMとして体得しておくべき知識や考え方、面接でよく聞かれる質問、効果的なレジュメの書き方、キャリアアップのアドバイス、そして米国の代表的なIT企業におけるPMの位置づけに至るまで、まさに多岐にわたります。またPMという職務の性質上、リーダーシップを発揮して働くというロールモデルが提示されていますから、すぐにPM職への転職を考えているという方だけでなく、将来リーダー的な立場で活躍したいという方にも参考になるでしょう。著者の2人はプロダクトマネジメント、およびPM採用プロセスの現場に深く関与してきた人物であり、その知識量は半端なものではありません。アドバイスも実践的で、まさに本書でしか得られないノウハウが数多く見つかることでしょう。 |
| amazon product manager interview: China and Globalization in the Amazon Cleiton Maciel Brito, 2022-12-30 China and Globalization in the Amazon examines Chinese investment in the Global South, with particular attention to industrial activity in Latin America. Based on ethnographic work conducted in several Chinese factories in the Amazon region of Brazil, whether private, partially private, or state-owned, it explores the impact of these factories on the lives of workers, specifically on wages, laws, and labor benefits, as well as the relationship between management and workers. Drawing on interviews with Brazilian workers, expatriate Chinese workers, union leaders, and factory managers, the author identifies a Chinese production model and sheds light on the implementation of externally defined work regimes that showed little engagement with the workforce in the region, together with practices that resulted in a technical or bureaucratic relationship with the worker, and the emergence of lower wages than the local average, as well as few concessions on labor benefits. A study of Chinese globalization and industrial expansion in the developing world, and the reactions of workers to the Chinese model of management, this volume will be of interest to scholars of the sociology of work and organizations, globalization, development studies, and politics. |
| amazon product manager interview: Current Biography , 2009 |
| amazon product manager interview: Summary of Marty Cagan's EMPOWERED Milkyway Media, 2024-03-25 Get the Summary of Marty Cagan's EMPOWERED in 20 minutes. Please note: This is a summary & not the original book. EMPOWERED: Ordinary People, Extraordinary Products by Marty Cagan is a guide for companies to excel in the technology-driven business world, emphasizing the shift from feature teams to empowered product teams. Cagan highlights the importance of teams that solve problems and are accountable for outcomes, contrasting with feature teams that focus on output without true accountability. The book discusses the role of technology as a core business enabler, the significance of strong product leadership, and the influence of coaching environments on fostering innovation... |
| amazon product manager interview: Judgment on the Front Line Chris DeRose, Noel M. Tichy, 2012-10-11 Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them. Unfortunately, as management experts Chris DeRose and Noel M. Tichy explain, most organizations don't know how to evaluate the risk of giving employees more autonomy. Many of those who are willing to try haven't even invested resources in ensuring that-once the shackles are off-front-line employees make good judgments. Tichy and DeRose offer powerful examples of front-line leadership, such as: How Zappos trusts its people to do anything in service of a customer, including providing free product or reimbursing for mistakes How Mayo Clinic of Arizona enabled its nurses to challenge the hierarchy in order to improve patient care |
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