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| ama marketing management certification: The Management Body of Knowledge , 2019-11-15 The Management Body of Knowledge is the American Management Association's flagship publication that sets the bar in management excellence. It outlines the right mix of knowledge, skills and abilities needed for managers to succeed in today's complex work environment. This resource guide provides the tools and key competencies managers need to excel in management and prosper in today's market. Mastering the best practices outlined in this book will ensure you have a foundational set of skills to succeed as a Manager. |
| ama marketing management certification: AMA Business Boot Camp Edward T. Reilly, 2013 The collective wisdom of The American Management Association-right at your fingertips. |
| ama marketing management certification: The Insight Discipline Liam Fahey, 2020-08-03 In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. |
| ama marketing management certification: The Organic Growth Playbook Bernard Jaworski, Bob Lurie, 2020-08-03 Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. |
| ama marketing management certification: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| ama marketing management certification: The AMA Handbook of Project Management Paul C. Dinsmore, Jeannette Cabanis-Brewin, 2014-06-12 A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering everything from individual projects to programs and strategic alignment, it addresses: Project initiation and planning Communication and interpersonal skills Scheduling, budgeting and meeting business objectives Managing political and resource issues Implementing a PMO Measuring value and competencies. The book compiles essays and advice from the field's top professionals and features new chapters on stakeholder management, agile project management, program management, project governance, knowledge management, and more. Updated with fresh examples, case studies and solutions to specific project management dilemmas, it remains an essential reference to the critical concepts and theories all project managers must master. |
| ama marketing management certification: The New Marketing Cheryl Burgess, Mark Burgess, 2020-07-27 In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful. |
| ama marketing management certification: DAMA-DMBOK Dama International, 2017 Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment. |
| ama marketing management certification: Sustainable Marketing Donald A. Fuller, 1999-02-02 Sustainable Marketing is structured around the traditional 4Ps of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft win-win-win solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives. |
| ama marketing management certification: Journal of Public Policy and Marketing Thomas C. Kinnear, 1984-05 |
| ama marketing management certification: Public Relations Planning Edward T. Vieira, Jr., Yulong Li, 2024-06-10 Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension. Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications. Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies. Public Relations Planning is featured on the International Public Relations Association website. |
| ama marketing management certification: E-Commerce Management - A Simplified Guide to Manage Your Online Store Successfully MonicaFaye Hall, 2022-09-11 E-Commerce Management-A Simplified Guide to Manage Your Online Retail Store Successfully is genuinely is an easy and comprehensive guide to run a successful e-commerce store. The author shares the triumphant journey to navigate every caveat of e-commerce management. They are sharing highs and lows, as well as how to overcome the stumbling blocks. This collection of 15 plus years of e-commerce information will assist any entrepreneur starting the e-commerce sector journey or an up-and-coming e-commerce manager navigate the online retail space. Are you struggling to manage your online store? Are you feeling overwhelmed by the complexities of e-commerce? Look no further than E-commerce Management: A Simplified Guide to Manage your Online Store by MonicaFaye Hall. In this comprehensive guide, Hall breaks down the intricacies of e-commerce management into easy-to-follow steps. With her simplified approach, you'll learn everything from setting up your online store to driving traffic, optimizing conversions, and managing inventory. Hall draws on her years of experience in e-commerce to provide practical advice and actionable tips. You'll learn how to create a seamless shopping experience for your customers, build a loyal customer base, and grow your business. Whether you're a beginner or an experienced e-commerce seller, this book is the ultimate resource for managing your online store. With its clear and concise language and practical insights, E-commerce Management: A Simplified Guide to Manage your Online Store is a must-have for anyone looking to succeed in the world of online business. Get your copy today and start taking your e-commerce business to the next level! |
| ama marketing management certification: Active Training Melvin L. Silberman, Elaine Biech, 2015-05-04 The all-time bestselling training handbook, updated for new technologies and roles Active Training turns instructional design on its head by shifting the emphasis away from the instructor, and on to the learner. Comprehensively updated to reflect the many developments in the field, this new fourth edition covers the latest technologies and applications, the evolving role of the trainer, and how new business realities impact training, advancing new evidence-based best practices for new trainer tasks, skills, and knowledge. Up to date theory and research inform the practical tips and techniques that fully engage learners and help them get the most out of sessions, while updated workplace examples and revised templates and worksheets help bring these techniques into the classroom quickly. You'll gain insight into improving training evaluation by using Return on Expectations (ROE), learn how to extend the value of training programs through transfer of learning, and develop fresh, engaging methods that incorporate state-of-the-art applications. Active Training designs offer just the right amount of content; the right balance of affective, behavioral, and cognitive learning; a variety of approaches; real-life problem solving; gradual skill-building; and engaging delivery that uses the participants' expertise as a foundation for learning. This book is the classic guide to employing Active Training methods effectively and appropriately for almost any topic. Learn how the trainer's role has changed Engage learners through any training delivery method Inspire collaboration and innovation through application Overcome the challenges trainers face in the new business environment Active Training methods make training sessions fun, engaging, relevant, and most importantly, effective. Participants become enthusiastic about the material, and view sessions as interesting challenges rather than as means to fulfill requirements. To bring these widely endorsed methods into your training repertoire, Active Training is the complete practical handbook you need. |
| ama marketing management certification: Learning How to Learn Barbara Oakley, PhD, Terrence Sejnowski, PhD, Alistair McConville, 2018-08-07 A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course Learning How to Learn have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid rut think in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun. |
| ama marketing management certification: Marketing ROI James Lenskold, 2003-08-22 ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts. |
| ama marketing management certification: Kotler On Marketing Philip Kotler, 2012-12-11 Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book. |
| ama marketing management certification: Rethinking Marketing Douglas Brownlie, 1999-03-23 `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar |
| ama marketing management certification: The AMA Handbook of E-Learning George M. Piskurich, 2003-07-21 This authoritative sourcebook is a timely decision-making tool for companies making the transition to (or already using) e-learning. Featuring all-original contributions from high-profile practitioners and renowned theorists, the book reveals how top companies are implementing and using this crucial employee development tool. Topics include: * analyzing organizational need * selling e-learning to the organization * learning management systems * synchronous collaboration * learning portals * repurposing materials * outsourcing and vendor relations. Other chapters focus on motivation and retention, technological and software options, measuring ROI, and more. |
| ama marketing management certification: The SAGE Handbook of Marketing Ethics Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor, 2020-10-05 The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections |
| ama marketing management certification: Fundamentals of Project Management James P. Lewis, 2002 Updated concepts and tools to set up project plans, schedule work, monitor progress-and consistently achieve desired project results.In today's time-based and cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. This classic book provides businesspeople with an excellent introduction to project management, supplying sound, basic information (along with updated tools and techniques) to understand and master the complexities and nuances of project management. Clear and down-to-earth, this step-by-step guide explains how to effectively spearhead every stage of a project-from developing the goals and objectives to managing the project team-and make project management work in any company. This updated second edition includes: * New material on the Project Management Body of Knowledge (PMBOK) * Do's and don'ts of implementing scheduling software* Coverage of the PMP certification offered by the Project Management Institute* Updated information on developing problem statements and mission statements* Techniques for implementing today's project management technologies in any organization-in any industry. |
| ama marketing management certification: Marketing William M. Pride, O. C. Ferrell, 2010 To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. |
| ama marketing management certification: Strategy from the Outside In (PB) George S. Day, Christine Moorman, 2010-07-23 Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in. |
| ama marketing management certification: Career Opportunities in the Energy Industry Allan Taylor, James Robert Parish, 2008 Presents one hundred and thirty job descriptions for careers within the energy industry, and includes positions dealing with coal, electric, nuclear energy, renewable energy, engineering, machine operation, science, and others. |
| ama marketing management certification: Google Marketing Platform Certification , 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| ama marketing management certification: Handbook of Good Psychiatric Management for Borderline Personality Disorder John G. Gunderson, M.D., 2014-01-15 This book is a complete guide to using the evidence-based Good Psychiatric Management (GPM) approach for the treatment of BPD. The book demystifies the disorder, supplying treatment guidelines, case studies, and online video demonstrations of core techniques needed to deliver effective short-term, intermittent, and non-intensive therapeutic care. |
| ama marketing management certification: H2H Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, 2023-07-18 H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. |
| ama marketing management certification: Managing Marketing in the 21st Century Noel Capon, 2012-08-30 |
| ama marketing management certification: Time Management (The Brian Tracy Success Library) Brian Tracy, 2014-01-20 It’s a simple equation: the better you use your time, the more you will accomplish and the greater you will succeed. Imagine what you could accomplish with two more productive hours every single day. In this indispensable, pocket-sized guide, business author and success expert Brian Tracy reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Tracy also identifies and shares the strategies he’s learned himself has identified as the most effective for readers having trouble fitting everything the day brings them inside a 24-hour window. In Time Management, you will learn how to: Handle endless interruptions, meetings, emails, and phone calls Identify your key result areas Allocate enough time for top priority responsibilities Batch similar tasks to preserve focus and make the most of each minute Overcome procrastination Determine what to delegate and what to eliminate Utilize Program Evaluation and Review Techniques to work backward from the future, and more! Filled with Tracy's trademark wisdom, Time Management is an invaluable, time-creating resource that will help you get more done in less time and with much less stress. |
| ama marketing management certification: The Intelligent Marketer’s Guide to Data Privacy Robert W. Palmatier, Kelly D. Martin, 2019-02-05 Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey. |
| ama marketing management certification: Spin Sucks Gini Dietrich, 2014 Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book. |
| ama marketing management certification: Fair Trade Alex Nicholls, Charlotte Opal, 2005-06-07 ′Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general′ - Paul Rice, CEO, TransFair USA ′This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force′ - Hamish Renton, Product Manager Food You Can Trust, Tesco ′With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a must read for everyone from casual buyer right through to seasoned producer. Here′s your chance to see how you can easily change the world for the better′ - Mel Young, editor-in-chief, New Consumer, Britain′s only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?′ and `What is the brand meaning of Fair Trade?′ Throughout, readers are supported by: - Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations; - Chapter summaries and conclusions. |
| ama marketing management certification: PHR and SPHR Professional in Human Resources Certification Complete Deluxe Study Guide Sandra M. Reed, 2019-05-29 The #1 study guide for the leading HR certification, aligned with the updated HRBoK™! PHR/SPHR Professional in Human Resources Certification Deluxe Study Guide, Second Edition, is the ideal resource for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, or a relative newcomer to the HR field looking to strengthen their resume. Featuring study tools designed to reinforce understanding of key functional areas, it’s the study guide you’ll turn to again and again as you prepare for this challenging exam. Offering insights into those areas of knowledge and practices specific and necessary to human resource management (HRM), this study guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of Knowledge™ (HRBoK™). The study guide breaks down the critical HR topics that you need to understand as you prepare for the exams. You’ll get a year of FREE access to the interactive online learning environment and test bank, including an assessment test, chapter tests, practice exams, electronic flashcards, and a glossary of key terms. New bonus material includes study checklists and worksheets to supplement your exam preparation, and eBooks in different formats to read on multiple devices. • Refresh your understanding of key functional areas • Practice the practical with workbook templates • Test your knowledge with flashcards and exercises • Preview exam day with bonus practice exams If you're looking to showcase your skills and understanding of the HR function, PHR/SPHR Professionals in Human Resources Certification Deluxe Study Guide is your ideal resource for PHR/SPHR preparation. |
| ama marketing management certification: Careers in Marketing WetFeet (Firm), WetFeet, 2008 |
| ama marketing management certification: Identifying and Managing Project Risk Tom Kendrick, 2009-02-27 Winner of the Project Management Institute’s David I. Cleland Project Management Literature Award 2010 It’s no wonder that project managers spend so much time focusing their attention on risk identification. Important projects tend to be time constrained, pose huge technical challenges, and suffer from a lack of adequate resources. Identifying and Managing Project Risk, now updated and consistent with the very latest Project Management Body of Knowledge (PMBOK)® Guide, takes readers through every phase of a project, showing them how to consider the possible risks involved at every point in the process. Drawing on real-world situations and hundreds of examples, the book outlines proven methods, demonstrating key ideas for project risk planning and showing how to use high-level risk assessment tools. Analyzing aspects such as available resources, project scope, and scheduling, this new edition also explores the growing area of Enterprise Risk Management. Comprehensive and completely up-to-date, this book helps readers determine risk factors thoroughly and decisively...before a project gets derailed. |
| ama marketing management certification: Career Mapping Ginny Clarke, Echo Garrett, 2011-08-01 Plot out your path to a rewarding work life. The world of work is changing with head-spinning speed. Now more than ever, you need to find your footing—and design your personalized road map to job satisfaction and career success. Career Mapping offers a template for figuring out who you are and what you can offer to the work world. Inspired by the author’s own experiences as a college recruiter and executive recruiter, as well as a woman who broke through to the executive ranks in two male-dominated industries, it addresses an array of situations, from just starting out to navigating the corporate maze to launching a new business or anticipating retirement. It offers case studies of people at different stages of their careers, and provides a step-by-step process for customizing your own job hunting and career management strategies. With thought-provoking questions; candid revelations from her own inspiring journey; and vital advice from Ginny Clarke’s experiences interviewing, recruiting, and coaching thousands of professionals and executives, Career Mapping explains the oft-misunderstood executive search process, demystifies how you can make yourself a more desirable job candidate, and reveals how to avoid the devastating pitfalls that have derailed careers. |
| ama marketing management certification: Review of Marketing 1981 Ben M. Enis, Kenneth J. Roering, 2012-03-15 |
| ama marketing management certification: Strategic Brand Management Kevin Lane Keller, 2003 Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers. |
| ama marketing management certification: Directory of Global Professional Accounting and Business Certifications Lal Balkaran, 2007-02-16 Praise for Directory of Global Professional Accounting and Business Certifications In a globalized world, employers are confronted by a bewildering variety of professional qualifications, some valid, some less weighty and some spurious and fraudulent. This excellent compilation enables the reader to touch base with such organizations and explore their true credentials through access to their whereabouts including Web sites. It is additionally pleasing that updates will be provided via the publisher's own Web site. --Professor Dr. Gerald Vinten Deputy Principal, Thames Graduate School, Ilford, London Past president, chairman and committee chair, and member of several professional bodies (including the Institute of Internal Auditors, Royal Society of Health, CIPFA, and AAT) I've often wondered what the 'alphabet soup' after some colleagues' names means and how impressed I really should be. Now I can find out!...This directory will be a valuable reference guide for human resource professionals and anyone else who wants to know what those letters mean and how seriously to take them. --James Roth, PhD, CIA, CCSA President, AuditTrends The Directory of Global Professional Accounting and Business Certifications by Lal Balkaran is an indispensable reference source for anyone involved in the international accounting, auditing, and business professions. It is global, comprehensive, accurate, and easy to use. It is like having a personal contact book to all the world's professional organizations. --Belverd E. Needles Jr. Ernst & Young Alumni Professor, DePaul University Organized as a directory for easy reference of accounting and business designations, designatory letters, and contact information of all disciplines, Directory of Global Professional Accounting and Business Certifications contains over 960 bodies administering well in excess of 2000 designations and designatory letters in 145 countries. This handy, yet comprehensive, directory also provides an index with a country-by-country listing of the professional designations that exist there. |
| ama marketing management certification: PHR and SPHR Professional in Human Resources Certification Complete Study Guide Sandra M. Reed, 2019-04-30 The #1 book for the leading HR certifications, aligned with the updated HRBoKTM PHR and SPHR certifications, offered by Human Resources Certification Institute (HRCI), have become the industry standard for determining competence in the field of human resources. Developed by working professionals, the PHR and SPHR credentials demonstrate that recipients are fully competent HR practitioners based on a standard set by workforce peers. Offering insights into those areas of knowledge and practices specific and necessary to human resource management (HRM), this study guide covers tasks, processes, and strategies as detailed in the updated A Guide to the Human Resource Body of KnowledgeTM (HRBoKTM). The study guide breaks down the critical HR topics that you need to understand as you prepare for the exams. PHR/SPHR Professional in Human Resources Certification Study Guide, Fifth Edition, is the ideal resource for HR professionals seeking to validate their skills and knowledge acquired through years of practical experience, as well as for a relative newcomer to the HR field looking to strengthen their resume. In this edition of the top-selling PHR/SPHR study guide, you’ll find a practical review of all topics covered on the exams, as well as study tools designed to reinforce understanding of key functional areas. Strengthen the skills you learn with a year of FREE access to the Sybex online learning environment, complete with flash cards and practice quizzes to prepare you for exam day. • Business Management and Strategy • Workforce Planning and Employment • Compensation and Benefits • Human Resource Development and more If you’re preparing for these challenging exams, this is the trusted study guide that’ll help you perform your best. |
| ama marketing management certification: AMA Members and Marketing Services Directory American Marketing Association, 2003 |
Ask Me Anything - Reddit
Most would say I’m getting my PPL(private pilot) for all the wrong reasons. My dream was to become an airline pilot. But it’s not looking good. I’m 20 years old, I have an associates …
r/IAmA - Reddit
Being the face of a meme or famous on Reddit doesn't qualify you for an AMA unless you've made it your job. Crowd Funding - AMA submitters that include crowdfunding campaign links …
I am Barack Obama, President of the United States -- AMA
Money has always been a factor in politics, but we are seeing something new in the no-holds barred flow of seven and eight figure checks, most undisclosed, into super-PACs; they …
A guide to AMAs : r/modguide - Reddit
Oct 2, 2019 · An “AMA” is a common event that takes place both inside and outside of Reddit. “AMA” stands for “Ask me anything”. It is an event where creators, celebrities, public figures, …
r/IAmA - Reddit
We hope that this AMA can contribute to advancing the conversation around bipolar disorder, and to help everyone connect and share ways to live well with bipolar disorder. This year, we've …
Ask Me Anything - Reddit
/r/AMA is to help people who's AMAs would be buried in an environment like /r/iama. 4 - Always have fun. Now to post an AMA you click the "Submit a new post" button, type a title like "I …
Willkommen bei /r/de_IAmA! : r/de_IAmA - Reddit
Jun 15, 2014 · Wir begrüßen euch im neuen, deutschsprachigen Forum für AMAs! Inspiriert vom amerikanischen Vorbild haben wir euch hier eine Plattform geschaffen, die es euch ab sofort …
Introducing a new way of hosting and engaging with AMA posts
With the new AMA post feature, you can now schedule an AMA up to 21 days ahead of the event, and this scheduled post can be promoted and used to capture questions ahead of time, so you …
Hi, I’m Keanu Reeves, AMA : r/movies - Reddit
Mar 4, 2023 · Posted by u/lionsgate - 292,002 votes and 33,045 comments
What exactly does "AMA" mean? : r/EnglishLearning - Reddit
Apr 6, 2024 · 10 votes, 26 comments. true. Back in the day, AMAs were one of the most prominent facets of this website.
Ask Me Anything - Reddit
Most would say I’m getting my PPL(private pilot) for all the wrong reasons. My dream was to become an airline pilot. But it’s not looking …
r/IAmA - Reddit
Being the face of a meme or famous on Reddit doesn't qualify you for an AMA unless you've made it your job. Crowd Funding - AMA submitters that …
I am Barack Obama, President of the United States -- AMA
Money has always been a factor in politics, but we are seeing something new in the no-holds barred flow of seven and eight figure checks, most …
A guide to AMAs : r/modguide - Reddit
Oct 2, 2019 · An “AMA” is a common event that takes place both inside and outside of Reddit. “AMA” stands for “Ask me anything”. It is an event …
r/IAmA - Reddit
We hope that this AMA can contribute to advancing the conversation around bipolar disorder, and to help everyone connect and share ways to live well …
