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| amazon smile marketing tools: Digital marketing like a PRO Clo Willaerts, 2023-01-31 How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices. |
| amazon smile marketing tools: Cause-Related Marketing M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves, 2021-03-27 This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. |
| amazon smile marketing tools: Branding For Dummies Bill Chiaravalle, Barbara Findlay Schenck, 2011-03-01 Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t. Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like: Defining your company’s identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. |
| amazon smile marketing tools: Marketing and the Customer Value Chain Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou, 2022-02-28 Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management. |
| amazon smile marketing tools: Services Marketing Essentials You Always Wanted to Know Vishal Desai, Vibrant Publishers, 2023-10-27 Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books. |
| amazon smile marketing tools: E-marketing Raymond D. Frost, Judy Strauss, 2016-06-03 For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10) |
| amazon smile marketing tools: Health Pro Results T.C. Hale, 2018-03-21 Not only will Tony have you laughing out loud while he reveals the secrets behind how the human body functions, you will also learn how to teach your clients to look at their own body chemistry to understand the underlying causes of a wide variety of health issues. Beyond learning how to create amazing results with your clients, you’ll also gain insights into methods that can take your business as a health professional to a whole new level. |
| amazon smile marketing tools: Big Data Analytics for Entrepreneurial Success Sedkaoui, Soraya, 2018-11-09 In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today’s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of “data-driven” solutions to utilize big data analytics to its fullest potential. Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data. |
| amazon smile marketing tools: Online Marketing Richard Gay, Alan Charlesworth, Rita Esen, 2007-03-15 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. |
| amazon smile marketing tools: Affiliate Marketing Dr K Chaudhry, Dr K Chaudhry is First Author of Jaypee Brothers, Number One Medical Publishers in India. First book of Dr K Chaudhry, as also of Jaypee Brothers, was published during the year 1968. In addition, Dr K Chaudhry is Youtube Celebrity with fans in all Countries. He is Famous for his English Versions of Bollywood and Pakistani Songs. Patrick French's India A Portrait has three pages on Dr K Chaudhry. His versatility shows up in his Horoscope software, Global Malls Yellow Pages, BMI Registered lyrics. Google DOCTORKC to view Abhishek Bachhan tweet, Patrich French interactions, and huge number of songs. |
| amazon smile marketing tools: Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced City of London College of Economics, Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| amazon smile marketing tools: International Marketing Strategy Giovanna Pegan, Donata Vianelli, Patrizia de Luca, 2019-11-26 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers. |
| amazon smile marketing tools: Strategic Management Tools Dr. Abdul Razak, Dr. S. Pardhasaradhi, 2021-10-12 The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool. |
| amazon smile marketing tools: Logical Creative Thinking Methods Min Ding, 2020-04-22 Using a new, systematic framework, this illuminating book turns ideation into a task anybody with sound logic and a determination to learn can do, and do well, by separating the process from the outcome. In a competitive marketplace, all firms must constantly innovate to create sustained shareholder value. The main roadblock in innovation is ideation: the identification of value-creating ideas, often seen as the work of innately creative people. This first-of-its-kind textbook demonstrates that anyone can ideate through specific logical processes that require no creativity when used, but generate valuable and creative outcomes. To help students master and apply these methods, the book is filled with innovation examples across many sectors that can be explained and recreated using a specific LCT method. The book also includes exercises that enable readers to practice applying each method to solve real life innovation challenges. Upper-level undergraduate and postgraduate students of innovation, creativity, and new product development will appreciate the demystification of ideation into a problem that can be solved by applying a series of rigorous, defined methods that can be followed without ambiguity. |
| amazon smile marketing tools: Marketing Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan, 2019 La 4è de couv. indique : Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes. |
| amazon smile marketing tools: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Jon Picoult, 2021-10-12 If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow. |
| amazon smile marketing tools: EBOOK: Basic Marketing William Perreault, Joseph Cannon, E. Jerome McCarthy, 2013-04-16 Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. |
| amazon smile marketing tools: The Ultimate Sales Funnel Dr Zam, 2023-07-01 Step into a world where every interaction is an opportunity for growth with The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies. This extensive guide delves into the intricacies of crafting a sales funnel that not only captures attention but also converts prospects into loyal customers. Explore the psychological underpinnings of buyer behavior, learn to craft compelling content that resonates, and master the art of nurturing leads through each stage of the funnel. With a blend of data-driven insights, innovative techniques, and actionable steps, this book is an indispensable tool for anyone looking to elevate their sales strategy and drive meaningful business results. Get ready to transform your approach and watch your business thrive. The top 7 key takeaways from The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies are: 1. Understanding the sales funnel structure and its importance in guiding prospects from awareness to purchase. 2. Crafting compelling and targeted content to engage and move prospects through each stage of the funnel. 3. Implementing effective lead nurturing strategies to maintain interest and build trust with potential customers. 4. Leveraging data-driven decision-making to optimize funnel performance and increase conversion rates. 5. Mastering the art of conversion tactics to turn interested leads into paying customers. 6. Utilizing robust analytics to measure, analyze, and refine each element of the sales funnel for continuous improvement. 7. Implementing a DIY action plan, providing readers with the tools to design and execute their own successful sales funnel. The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies is a must-buy because: 1. Expert Insights: It distills complex sales funnel strategies into actionable insights, empowering you to transform prospects into loyal customers. 2. Data-Driven Approach: The book emphasizes the use of analytics and data to refine and optimize every stage of your sales process for maximum efficiency and results. 3. Practical Application: With real-life case studies and a DIY action plan, it offers a hands-on approach, allowing you to implement proven strategies directly into your business model. Testimonials from Readers: A game-changer for small business owners. The strategies and insights in this book helped me understand my customers better and skyrocketed my sales. - Sarah L., Entrepreneur Insightful and practical. This book provides a clear roadmap to not just attract leads but to convert them into loyal customers. - Michael T., Sales Manager Absolutely essential! This book breaks down complex sales concepts into understandable and actionable steps. It's like having a mentor guide you through each stage of your sales funnel. - Emma P., Marketing Consultant This book was a turning point for my business. The strategies are not just theories; they are practical, well-explained, and truly effective. - John D., Startup Founder |
| amazon smile marketing tools: Modern Methods , 1917 |
| amazon smile marketing tools: Billboard , 1999-07-31 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| amazon smile marketing tools: The Last Unicorn William deBuys, 2015-03-10 An award-winning author's quest to find and understand a creature as rare and enigmatic as any on Earth. In 1992, in a remote mountain range, a team of scientists discovered the remains of an unusual animal with exquisite long horns. It turned out to be a living species new to Western science -- a saola, the first large land mammal discovered in fifty years. Rare then and rarer now, a live saola had never been glimpsed by a Westerner in the wild when Pulitzer Prize finalist and nature writer William deBuys and conservation biologist William Robichaud set off to search for it in central Laos. Their team endured a punishing trek up and down white-water rivers and through mountainous terrain ribboned with the snare lines of armed poachers who roamed the forest, stripping it of wildlife. In the tradition of Bruce Chatwin, Colin Thubron, and Peter Matthiessen, The Last Unicorn chronicles deBuys's journey deep into one of the world's most remote places. It's a story rich with the joys and sorrows of an expedition into undiscovered country, pursuing a species as rare and elusive as the fabled unicorn. As is true with the quest for the unicorn, in the end the expedition becomes a search for something more: the essence of wildness in nature, evidence that the soul of a place can endure, and the transformative power of natural beauty. |
| amazon smile marketing tools: The Expert in the Next Office M. E. Kabay, 2024-07-24 As organizations increasingly depend on electronic information, the lack of systematic training on effective operations and security principles is causing chaos. Stories of data loss, data corruption, fraud, interruptions of service, and poor system design continue to flood our news. This book reviews fundamental concepts and practical recommendations for operations and security managers and staff. The guidelines are based on the author’s 40 years of experience in these areas. The text is written in simple English with references for all factual assertions so that readers can explore topics in greater detail. |
| amazon smile marketing tools: Summary of The Bezos Blueprint by Carmine Gallo:Communication Secrets of the World's Greatest Salesman thomas francis, 2024-06-28 The Bezos Blueprint Jeff Bezos, the founder of Amazon, is renowned for his relentless focus on innovation and customer-centricity. Central to Bezos's philosophy is the concept of Day One, a mindset that prioritizes maintaining the agility and dynamism of a startup, even as the company grows into a global giant. This idea isn't just a slogan for Bezos; it’s a guiding principle that informs every aspect of Amazon’s culture and operations. In The Bezos Blueprint, Carmine Gallo delves into the communication strategies that have enabled Bezos to consistently convey this philosophy and drive Amazon's success. |
| amazon smile marketing tools: Cool Cash Jorg Dietzel, Ivan Ho, 2012-09-17 “The only way to do great work is to love what you do,” said Steve Jobs. How true. And have we not all thought the same? And yet, earning and enjoyment never seem to come together! Now Cool Cash will prove that anyone can do it – and shows you how. Here are 30 secrets to successfully turning your hobby into a source of income. Whether it’s cooking, baking, gaming, swimming, pets, comics or travel, every hobby can – with the right strategies – earn you some cool cash. Drawing on detailed interviews and case studies with people who have built profitable and sustainable “hobby jobs”, this book presents tried-and-true principles that everyone will benefit from. Divided into 3 sections – Small Starts, Growing Pains, and Open for Business – Cool Cash takes readers step-by-step through the stages of discovery, execution, and growth. Learn how to Experiment with your skills; how to Advertise in the right places; and how to Price it right (not too high, but not too low either!). For those who take the lessons to heart and master the principles, cool cash awaits. A bonus section shows readers how to best market themselves online. Written in a lively, engaging style, this is the ideal guide for anyone who has ever thought to themselves, “How can I make money doing what I’d happily do for free?” |
| amazon smile marketing tools: IoT Security Issues Alasdair Gilchrist, 2017 IoT Security Issues looks at the burgeoning growth of devices of all kinds controlled over the Internet of all varieties, where product comes first and security second. In this case, security trails badly. This book examines the issues surrounding these problems, vulnerabilities, what can be done to solve the problem, investigating the stack for the roots of the problems and how programming and attention to good security practice can combat the problems today that are a result of lax security processes on the Internet of Things. This book is for people interested in understanding the vulnerabilities on the Internet of Things, such as programmers who have not yet been focusing on the IoT, security professionals and a wide array of interested hackers and makers. This book assumes little experience or knowledge of the Internet of Things. To fully appreciate the book, limited programming background would be helpful for some of the chapters later in the book, though the basic content is explained. The author, Alasdair Gilchrist, has spent 25 years as a company director in the fields of IT, Data Communications, Mobile Telecoms and latterly Cloud/SDN/NFV technologies, as a professional technician, support manager, network and security architect. He has project-managed both agile SDLC software development as well as technical network architecture design. He has experience in the deployment and integration of systems in enterprise, cloud, fixed/mobile telecoms, and service provider networks. He is therefore knowledgeable in a wide range of technologies and has written a number of books in related fields. |
| amazon smile marketing tools: Bookseller & Stationer and Office Equipment Journal , 1914 |
| amazon smile marketing tools: Sustainable Marketing Planning Neil Richardson, 2024-04-16 This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section. |
| amazon smile marketing tools: How AI Will Change Your Life Patrick Dixon, 2024-09-12 Artificial Intelligence will create gigantic benefits for humankind but will become more powerful than many governments, with purposes and plans of its own, and the ability to alter the very basis of life on earth. Many believe that AI poses a threat to human dominance. In this punchy, follow-up to his bestselling The Future of (Almost) Everything, leading futurist Patrick Dixon has written an in-depth but accessible exploration of AI, looking at the future of the subject and assessing both threats and benefits - from health and education to cybersecurity, business and the world of work. How AI Will Change Your Life looks at likely outcomes for both individuals and businesses in all areas of life and provides advice for the reader and a charter for governments to exploit the benefits and avoid the risks. |
| amazon smile marketing tools: Printers' Ink , 1896 |
| amazon smile marketing tools: The Mother of All Marketing Systems Volume 2 Brian Cassingena, 2009-01-11 If you've ever wanted to get all the tested and proven cash-spitting tips and tricks in one place, at one low price, then you're in the right place. From product launches to the public domain, it's all here for you. |
| amazon smile marketing tools: Internet Marketing Dave Chaffey, 2003 This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing. |
| amazon smile marketing tools: Writing and Representing Qualitative Research Maria K. E. Lahman, 2021-08-31 This book addresses foundational areas of qualitative writing (such as journal articles and dissertations), aesthetic representations (including poetry and autoethnography), publishing, and reflexivity in representation in one practical and engaging text based on real experiences. Author Maria K.E. Lahman draws on her experiences as a qualitative research professor and writing instructor, and as someone who has published widely in scholarly journals, employing both traditional and more innovative forms of writing. The first part of the book covers writing tips; how to represent data; how to write a qualitative thematic journal article; how to write a qualitative dissertation; and provides guidance on the publication process. The second part encourages the qualitative researcher to move beyond traditional forms of writing and consider how qualitative research can be represented more aesthetically: as poems, autoethnographies, and visually. The book concludes with a chapter on reflexivity in research representations. Throughout, the author provides vivid examples from her own work, and that of graduate students and colleagues. |
| amazon smile marketing tools: E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies Pattinson, Hugh M., Low, David R., 2011-05-31 This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies--Provided by publisher. |
| amazon smile marketing tools: Common Sense Economics James D. Gwartney, Jane Shaw Stroup, Dwight R. Lee, Tawni Hunt Ferrarini, Joseph P. Calhoun, 2024-07-16 The fully revised and updated fourth edition of the classic Common Sense Economics. As the global economy recovers from the COVID-19 pandemic and debates over the future of work challenge our long-held preconceptions about what careers and the market can be, learning the basics of economics has never been more essential. Principles such as gains from trade, the role of profit and loss, and the secondary effects of government spending, taxes, and borrowing risk continue to be critically important to the way America's economy functions, and critically important to understand for those hoping to further their professional lives—even their personal lives. Common Sense Economics discusses these key points and theories and more, using them to show how any reader can make wiser personal choices and form more informed positions on policy. Now in its fourth edition, this classic from James D. Gwartney, Dwight R. Lee, Tawni Hunt Ferrarini , Joseph P. Calhoun, and Jane Shaw Stroup has been fully updated to include commentary on the effects of the pandemic on the global economy and the workplace; it offers insight into political processes and the many ways in which economics informs policy, illuminating our world and what might be done to make it better. |
| amazon smile marketing tools: The Internet of Risky Things Sean Smith, 2017-01-17 By 2020, the Internet of Things (IoT) will consist of millions of computational devices intimately connected to real-world aspects of human life. This insightful book demonstrates that if we build the IoT the way we built the current internet and other information technology initiatives, we're headed for trouble. With a focus on concrete solutions, The Internet of Risky Things explains how we can avoid simple flaws that have plagued several dramatic IT advances in recent decades. |
| amazon smile marketing tools: Who’s Raising the Kids? Susan Linn, 2022-09-13 From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it “Engrossing and insightful . . . rich with details that paint a full portrait of contemporary child-corporate relations.” —Zephyr Teachout, The New York Times Book Review Even before COVID-19, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive world of the “kid-tech” industry. In the “must read” (Library Journal, starred review) Who’s Raising the Kids?, Susan Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—weaves an “eye-opening and disturbing exploration of how marketing tech to children is creating a passive, dysfunctional generation” (Kirkus Reviews, starred review). From birth, kids have become lucrative fodder for tech, media, and toy companies, from producers of exploitative games and social media platforms to “educational” technology and branded school curricula of dubious efficacy. Written with humor and compassion, Who’s Raising the Kids? is a unique and highly readable social critique and guide to protecting kids from exploitation by the tech, toy, and entertainment industries. Two hopeful chapters—“Resistance Parenting” and “Making a Difference for Everybody’s Kids”—chart a path to allowing kids to be the children they need to be. |
| amazon smile marketing tools: Perspectives in Business Informatics Research Ērika Nazaruka, Kurt Sandkuhl, Ulf Seigerroth, 2022-09-15 This book constitutes the proceedings of the 21st International Conference on Perspectives in Business Informatics Research, BIR 2022, which took place in Rostock, Germany, in September 2022. The central theme of BIR 2022 was “Business Informatics for Sustainable Innovation”. Achieving sustainability requires a multi-perspective approach taking organizational, economic, and technical aspects into account. In a world of cloud computing, social networks and big data, additional challenges for business informatics and the design of information systems architectures are introduced. To deal with these challenges, a close cooperation of researchers from different disciplines such as information systems, business informatics, and computer science is required. The 14 papers presented in this volume were carefully reviewed and selected from 41 submissions. They were organized in topical sections as follows: Information system development; modeling methods and assistance; applications and technologies; and digital business. |
| amazon smile marketing tools: Big Business Tyler Cowen, 2019-04-09 An against-the-grain polemic on American capitalism from New York Times bestselling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot,” and only 6 percent trust it “a great deal.” Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend. |
| amazon smile marketing tools: 365 Ways to Market Your Christian Book. Specific People, Places, Procedures Bette Filley, 2007-07 Filley provides readers with hundreds of specific ideas, contact names, addresses, and methods of getting Christian books in front of potential buyers. |
| amazon smile marketing tools: Feminist Perspectives on Advertising Kim Golombisky, 2018-11-29 This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering. |
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