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| amazon black hat tactics: Social ECommerce Stephan Spencer, Jimmy Harding, Jennifer Sheahan, 2014-08 Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. |
| amazon black hat tactics: Information Technology for Management Efraim Turban, Carol Pollard, Gregory Wood, 2018-01-31 Information technology is ever-changing, and that means that those who are working, or planning to work, in the field of IT management must always be learning. In the new edition of the acclaimed Information Technology for Management, the latest developments in the real world of IT management are covered in detail thanks to the input of IT managers and practitioners from top companies and organizations from around the world. Focusing on both the underlying technological developments in the field and the important business drivers performance, growth and sustainability—the text will help students explore and understand the vital importance of IT’s role vis-a-vis the three components of business performance improvement: people, processes, and technology. The book also features a blended learning approach that employs content that is presented visually, textually, and interactively to enable students with different learning styles to easily understand and retain information. Coverage of next technologies is up to date, including cutting-edged technologies, and case studies help to reinforce material in a way that few texts can. |
| amazon black hat tactics: 113 SEO Guerilla Marketing Techniques Dan Gudema, 2022-07-28 SEO means Search Engine Optimization, a large field that many digital marketers and web developers work in. The whole goal of this field is to try to get higher up on organic or natural search results on the search engines. 113 SEO Guerilla Marketing Techniques, Actionable SEO Techniques, Tips, Tricks, and Hacks is a collection of both basic SEO techniques, combined with unusual or not-so-well-known SEO techniques that can be used by SEO pros to make a difference in this ever-competitive field. After working on multiple web businesses including dating events, e-commerce, hosting, and over 300 local web businesses, Dan Gudema came up with his list of everything you should do and can do with SEO. |
| amazon black hat tactics: Hands-On Ethical Hacking Tactics Shane Hartman, 2024-05-17 Detect and mitigate diverse cyber threats with actionable insights into attacker types, techniques, and efficient cyber threat hunting Key Features Explore essential tools and techniques to ethically penetrate and safeguard digital environments Set up a malware lab and learn how to detect malicious code running on the network Understand different attacker types, their profiles, and mindset, to enhance your cyber defense plan Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIf you’re an ethical hacker looking to boost your digital defenses and stay up to date with the evolving cybersecurity landscape, then this book is for you. Hands-On Ethical Hacking Tactics is a comprehensive guide that will take you from fundamental to advanced levels of ethical hacking, offering insights into both offensive and defensive techniques. Written by a seasoned professional with 20+ years of experience, this book covers attack tools, methodologies, and procedures, helping you enhance your skills in securing and defending networks. The book starts with foundational concepts such as footprinting, reconnaissance, scanning, enumeration, vulnerability assessment, and threat modeling. Next, you’ll progress to using specific tools and procedures for hacking Windows, Unix, web servers, applications, and databases. The book also gets you up to speed with malware analysis. Throughout the book, you’ll experience a smooth transition from theoretical concepts to hands-on techniques using various platforms. Finally, you’ll explore incident response, threat hunting, social engineering, IoT hacking, and cloud exploitation, which will help you address the complex aspects of ethical hacking. By the end of this book, you’ll have gained the skills you need to navigate the ever-changing world of cybersecurity.What you will learn Understand the core concepts and principles of ethical hacking Gain hands-on experience through dedicated labs Explore how attackers leverage computer systems in the digital landscape Discover essential defensive technologies to detect and mitigate cyber threats Master the use of scanning and enumeration tools Understand how to hunt and use search information to identify attacks Who this book is for Hands-On Ethical Hacking Tactics is for penetration testers, ethical hackers, and cybersecurity enthusiasts looking to explore attack tools, methodologies, and procedures relevant to today's cybersecurity landscape. This ethical hacking book is suitable for a broad audience with varying levels of expertise in cybersecurity, whether you're a student or a professional looking for job opportunities, or just someone curious about the field. |
| amazon black hat tactics: Traction Gabriel Weinberg, Justin Mares, 2015-10-06 Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. |
| amazon black hat tactics: The Power of Social Networking Tara Hunt, 2010 Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of Meatball Sundae. |
| amazon black hat tactics: Inbound Marketing and SEO Rand Fishkin, Thomas Høgenhaven, 2013-06-17 Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world. |
| amazon black hat tactics: Modern Monopolies Alex Moazed, Nicholas L. Johnson, 2016-05-31 What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between offline and online. These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era. |
| amazon black hat tactics: The New Advertising Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang, 2016-09-19 The era of big data has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. |
| amazon black hat tactics: Self Publishing Blueprints Albert Griesmayr, Self-Publishing Blueprints is the ultimate success bundle for self-publishers! Created by self-publishing expert Albert Griesmayr, who has worked on projects resulting in more than 2 million copies sold worldwide, the bundle teaches business-oriented authors how to create book projects that bring long-lasting success! After reading Self-Publishing Blueprints you will be able to: ->Create a bestselling book that readers will love ->Understand what it takes to create successful book projects ->Design irresistible book offers relevant to target audiences ->Prepare a book launch in a highly effective way ->Focus on what truly matters when launching your new book ->Use the latest book marketing tactics for ultimate success ->Plug into systems that keep you up-to-date with the latest publishing developments ->Run Amazon advertising campaigns successfully ->Automate your book sales for long-term success ->Jettison tactics and recommendations that are simply not working ->Launch your book with 25-100 reviews and 250-1000 sales within the first 3 months And much, much more... The Self-Publishing Blueprints bundle includes the following three stand-alone books: Book Marketing Secrets: The 10 fundamental secrets for selling more books and creating a successful self-publishing career Bestseller: How to create a perennial bestseller that brings passive income 24/7 Book Sales Explosion: The 25 Best Tactics For Skyrocketing Your Book Sales Today *PLUS*: A unique introduction, and final words that include Albert’s most valuable publishing insight not communicated anywhere else! In addition, you get amazing bonus material including the one-page blueprints that Albert Griesmayr uses on his client's projects as he works with bestselling and award-winning publishing houses and authors, such as Patrick McKeown, James Kahn, Harvey Mackay, B.C. Schiller, Saleema Vellani, First Class Publishing, and many more – as well as: SEO For Books On Steroids: How To Increase Your Book Rankings On Amazon By Focusing On Conversion Rates As The Holy Grail Getting Book Reviews On Autopilot: The Best Way For Setting Up A System That Supports Automated Review Collection Get Your Book To Number 1: How To Create A Book Offer That Readers Can't Resist Simply put: Self Publishing Blueprints is all you need to have long-lasting book success! Buy SELF PUBLISHING BLUEPRINTS today to make your book an ULTIMATE SUCCESS! Note: Early Bird Pricing and exclusive surprise gift accessible within the book are available for a short period of time ONLY! Get your copy NOW! |
| amazon black hat tactics: Search Engine Optimization Jennifer Grappone, Gradiva Couzin, 2008-06-02 Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. |
| amazon black hat tactics: The Sales Acceleration Formula Mark Roberge, 2015-02-24 Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist. |
| amazon black hat tactics: How to Grow your eCommerce Business , 2022-10-21 Do you want to take your eCommerce sales and profits to the next level? How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide. Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers. The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business. Part 1: The business of eCommerce Part one explains how to win at the business of eCommerce. It takes a bird's eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include: - Business metrics, including profit and margin calculation - Customer retention using email and other strategies - Inventory management, including purchasing and stock management - Inventory strategies, including dropshipping, white and own labelling Part 2: Increasing Website Sales Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include: - Conversion rate optimisation - Search engine optimisation (SEO) - Paid Search, including Google Ads - Email marketing - Affiliate marketing - Social Media, including Facebook, Twitter, Pinterest and Instagram - Web Analytics using Google Analytics Part 3 Increasing sales through Online Marketplaces Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include: - Amazon, including Amazon advertising and Fulfilled by Amazon (FBA) - eBay, including eBay Sponsored Products - International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount By following this book's advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert. ------- About the Author Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business. |
| amazon black hat tactics: Stealing the Network: The Complete Series Collector's Edition, Final Chapter, and DVD Ryan Russell, Johnny Long, Timothy Mullen, 2009-04-10 Stealing the Network: How to Own the Box is a unique book in the fiction department. It combines stories that are fictional, with technology that is real. While none of the stories have happened, there is no reason why they could not. You could argue it provides a road map for criminal hackers, but I say it does something else: it provides a glimpse into the creative minds of some of today's best hackers, and even the best hackers will tell you that the game is a mental one. – from the Foreword to the first Stealing the Network book, How to Own the Box, Jeff Moss, Founder & Director, Black Hat, Inc. and Founder of DEFCON For the very first time the complete Stealing the Network epic is available in an enormous, over 1000 page volume complete with the final chapter of the saga and a DVD filled with behind the scenes video footage! These groundbreaking books created a fictional world of hacker superheroes and villains based on real world technology, tools, and tactics. It is almost as if the authors peered into the future as many of the techniques and scenarios in these books have come to pass. This book contains all of the material from each of the four books in the Stealing the Network series. All of the stories and tech from: - How to Own the Box - How to Own a Continent - How to Own an Identity - How to Own a Shadow Plus: - Finally - find out how the story ends! The final chapter is here! - A DVD full of behind the scenes stories and insider info about the making of these cult classics! - Now for the first time the entire series is one 1000+ page book - The DVD contains 20 minutes of behind the scenes footage - Readers will finally learn the fate of Knuth in the much anticipated Final Chapter |
| amazon black hat tactics: The Context Marketing Revolution Mathew Sweezey, 2020-03-24 In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media noise created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their campaigns will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new infinite media environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing. |
| amazon black hat tactics: Hardware Hacking Joe Grand, Kevin D. Mitnick, Ryan Russell, 2004-01-29 If I had this book 10 years ago, the FBI would never have found me! -- Kevin Mitnick This book has something for everyone---from the beginner hobbyist with no electronics or coding experience to the self-proclaimed gadget geek. Take an ordinary piece of equipment and turn it into a personal work of art. Build upon an existing idea to create something better. Have fun while voiding your warranty! Some of the hardware hacks in this book include: * Don't toss your iPod away when the battery dies! Don't pay Apple the $99 to replace it! Install a new iPod battery yourself without Apple's help* An Apple a day! Modify a standard Apple USB Mouse into a glowing UFO Mouse or build a FireWire terabyte hard drive and custom case* Have you played Atari today? Create an arcade-style Atari 5200 paddle controller for your favorite retro videogames or transform the Atari 2600 joystick into one that can be used by left-handed players* Modern game systems, too! Hack your PlayStation 2 to boot code from the memory card or modify your PlayStation 2 for homebrew game development* Videophiles unite! Design, build, and configure your own Windows- or Linux-based Home Theater PC* Ride the airwaves! Modify a wireless PCMCIA NIC to include an external antenna connector or load Linux onto your Access Point* Stick it to The Man! Remove the proprietary barcode encoding from your CueCat and turn it into a regular barcode reader* Hack your Palm! Upgrade the available RAM on your Palm m505 from 8MB to 16MB· Includes hacks of today's most popular gaming systems like Xbox and PS/2.· Teaches readers to unlock the full entertainment potential of their desktop PC.· Frees iMac owners to enhance the features they love and get rid of the ones they hate. |
| amazon black hat tactics: Affiliate Marketing Adidas Wilson , Affiliate marketing is the promoting of products that other people make or for businesses like travel, finance, credit, etc. Marketers publish links online on multiple sites. Affiliates promote your products, and once they make a sale, they earn commissions. Affiliate marketing is successful because many new customers see your products. The customers’ interest is peaked when he or she sees a product over and over again. There are two ways of doing affiliate marketing. Either start your affiliate program or become another company’s affiliate. For every sale that you make because of affiliate efforts, you pay a commission. Should you opt to have your affiliate program, every purchase means that you pay a commission. If you choose to promote another business on your site, you will earn a commission for every sale you make. Introduction Ch. 1 – An Insight Into Affiliate Marketing For Entrepreneurs Ch. 2 – Trends in Affiliate Marketing Ch. 3 – Marketing Strategies for Social Media Ch. 4 – The Best Wordpress Tools Ch. 5 – How To Make Money From Home Ch. 6 – The Art Of Growing Your Affiliate Website Ch. 7 - Commandments of Affiliate Marketing Ch. 8 – Scripting Content for Affiliate Marketing Ch. 9 – The Best Affiliate Networks Ch. 10 - The Best Niches for Affiliate Marketing Ch. 11 – Make Money From Affiliate Ad Programs Ch. 12 – Launching Your Affiliate Marketing Business Ch. 13 – Four Strategies to Achieve Affiliate Marketing Success Ch. 14 – Attracting The Top Affiliates Ch. 15 – Consolidating Affiliate Marketing and Influencer Marketing Ch. 16 – Mistakes New Affiliate Marketers Make Conclusion |
| amazon black hat tactics: Liguorian , 1945 |
| amazon black hat tactics: WarDriving: Drive, Detect, Defend Chris Hurley, 2004-04-02 The practice of WarDriving is a unique combination of hobby, sociological research, and security assessment. The act of driving or walking through urban areas with a wireless-equipped laptop to map both protected and un-protected wireless networks has sparked intense debate amongst lawmakers, security professionals, and the telecommunications industry. This first ever book on WarDriving is written from the inside perspective of those who have created the tools that make WarDriving possible and those who gather, analyze, and maintain data on all secured and open wireless access points in very major, metropolitan area worldwide. These insiders also provide the information to secure your wireless network before it is exploited by criminal hackers.* Provides the essential information needed to protect and secure wireless networks* Written from the inside perspective of those who have created the tools for WarDriving and those who gather, maintain and analyse data on wireless networks* This is the first book to deal with the hot topic of WarDriving |
| amazon black hat tactics: Security Sage's Guide to Hardening the Network Infrastructure Steven Andres, Brian Kenyon, Erik Pack Birkholz, 2004-05-05 This is the only computer book to focus completely on infrastucture security: network devices, protocols and architectures. It offers unique coverage of network design so administrators understand how they should design and protect their enterprises. Network security publishing has boomed in the last several years with a proliferation of materials that focus on various elements of the enterprise.* This is the only computer book to focus completely on infrastucture security: network devices, protocols and architectures* It offers unique coverage of network design so administrators understand how they should design and protect their enterprises* Helps provide real practical solutions and not just background theory |
| amazon black hat tactics: Retail Futures Eleonora Pantano, 2020-10-07 The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues. |
| amazon black hat tactics: WarDriving and Wireless Penetration Testing Chris Hurley, Russ Rogers, Frank Thornton, 2007 WarDriving and Wireless Penetration Testing brings together the premiere wireless penetration testers to outline how successful penetration testing of wireless networks is accomplished, as well as how to defend against these attacks. |
| amazon black hat tactics: Cyber Adversary Characterization Marcus Sachs, Tom Parker, Eric Shaw, Ed Stroz, 2004-07-09 The wonders and advantages of modern age electronics and the World Wide Web have also, unfortunately, ushered in a new age of terrorism. The growing connectivity among secure and insecure networks has created new opportunities for unauthorized intrusions into sensitive or proprietary computer systems. Some of these vulnerabilities are waiting to be exploited, while numerous others already have. Everyday that a vulnerability or threat goes unchecked greatly increases an attack and the damage it can cause. Who knows what the prospects for a cascade of failures across US infrastructures could lead to. What type of group or individual would exploit this vulnerability, and why would they do it? Inside the Mind of a Criminal Hacker sets the stage and cast of characters for examples and scenarios such as this, providing the security specialist a window into the enemy's mind - necessary in order to develop a well configured defense. Written by leading security and counter-terrorism experts, whose experience include first-hand exposure in working with government branches & agencies (such as the FBI, US Army, Department of Homeland Security), this book sets a standard for the fight against the cyber-terrorist. Proving, that at the heart of the very best defense is knowing and understanding your enemy.* This book will demonstrate the motives and motivations of criminal hackers through profiling attackers at post attack and forensic levels. * This book is essential to those who need to truly know thy enemy in order to prepare the best defense.* . The breadth of material in Inside the Criminal Mind will surprise every security specialist and cyber-terrorist buff of how much they do and (more importantly) don't know about the types of adversaries they stand to face. |
| amazon black hat tactics: Ninja Hacking Thomas Wilhelm, Jason Andress, 2010-11-02 Ninja Hacking offers insight on how to conduct unorthodox attacks on computing networks, using disguise, espionage, stealth, and concealment. This book blends the ancient practices of Japanese ninjas, in particular the historical Ninjutsu techniques, with the present hacking methodologies. It looks at the methods used by malicious attackers in real-world situations and details unorthodox penetration testing techniques by getting inside the mind of a ninja. It also expands upon current penetration testing methodologies including new tactics for hardware and physical attacks. This book is organized into 17 chapters. The first two chapters incorporate the historical ninja into the modern hackers. The white-hat hackers are differentiated from the black-hat hackers. The function gaps between them are identified. The next chapters explore strategies and tactics using knowledge acquired from Sun Tzu's The Art of War applied to a ninja hacking project. The use of disguise, impersonation, and infiltration in hacking is then discussed. Other chapters cover stealth, entering methods, espionage using concealment devices, covert listening devices, intelligence gathering and interrogation, surveillance, and sabotage. The book concludes by presenting ways to hide the attack locations and activities. This book will be of great value not only to penetration testers and security professionals, but also to network and system administrators as well as hackers. - Discusses techniques used by malicious attackers in real-world situations - Details unorthodox penetration testing techniques by getting inside the mind of a ninja - Expands upon current penetration testing methodologies including new tactics for hardware and physical attacks |
| amazon black hat tactics: Principles of Fraud Examination Joseph T. Wells, 2014-04-21 Accountants have historically had an important role in the detection and deterrence of fraud. As Joe Wells’ Principles of Fraud Examination 4th edition illustrates, fraud is much more than numbers; books and records don’t commit fraud – people do. Widely embraced by fraud examination instructors across the country, Principles of Fraud Examination, 4th Edition, by Joseph Wells, is written to provide a broad understanding of fraud to today’s accounting students – what it is and how it is committed, prevented, detected, and resolved. This 4th edition of the text includes a chapter on frauds perpetrated against organizations by individuals outside their staff—a growing threat for many entities as commerce increasingly crosses technological and geographical borders. |
| amazon black hat tactics: CD and DVD Forensics Paul Crowley, 2006-12-12 CD and DVD Forensics will take the reader through all facets of handling, examining, and processing CD and DVD evidence for computer forensics. At a time where data forensics is becoming a major part of law enforcement and prosecution in the public sector, and corporate and system security in the private sector, the interest in this subject has just begun to blossom.CD and DVD Forensics is a how to book that will give the reader tools to be able to open CDs and DVDs in an effort to identify evidence of a crime. These tools can be applied in both the public and private sectors. Armed with this information, law enforcement, corporate security, and private investigators will be able to be more effective in their evidence related tasks. To accomplish this the book is divided into four basic parts: (a) CD and DVD physics dealing with the history, construction and technology of CD and DVD media, (b) file systems present on CDs and DVDs and how these are different from that which is found on hard disks, floppy disks and other media, (c) considerations for handling CD and DVD evidence to both recover the maximum amount of information present on a disc and to do so without destroying or altering the disc in any way, and (d) using the InfinaDyne product CD/DVD Inspector to examine discs in detail and collect evidence. - This is the first book addressing using the CD/DVD Inspector product in a hands-on manner with a complete step-by-step guide for examining evidence discs - See how to open CD's and DVD'd and extract all the crucial evidence they may contain |
| amazon black hat tactics: Hacking a Terror Network: The Silent Threat of Covert Channels Russ Rogers, Matthew G Devost, 2005-01-27 Written by a certified Arabic linguist from the Defense Language Institute with extensive background in decoding encrypted communications, this cyber-thriller uses a fictional narrative to provide a fascinating and realistic insider's look into technically sophisticated covert terrorist communications over the Internet. The accompanying CD-ROM allows readers to hack along with the story line, by viewing the same Web sites described in the book containing encrypted, covert communications.Hacking a Terror NETWORK addresses the technical possibilities of Covert Channels in combination with a very real concern: Terrorism. The fictional story follows the planning of a terrorist plot against the United States where the terrorists use various means of Covert Channels to communicate and hide their trail. Loyal US agents must locate and decode these terrorist plots before innocent American citizens are harmed. The technology covered in the book is both real and thought provoking. Readers can realize the threat posed by these technologies by using the information included in the CD-ROM. The fictional websites, transfer logs, and other technical information are given exactly as they would be found in the real world, leaving the reader to test their own ability to decode the terrorist plot.Cyber-Thriller focusing on increasing threat of terrorism throughout the world. Provides a fascinating look at covert forms of communications used by terrorists over the Internet. Accompanying CD-ROM allows users to hack along with the fictional narrative within the book to decrypyt. |
| amazon black hat tactics: The Sketch , 1912 |
| amazon black hat tactics: Essential Computer Security: Everyone's Guide to Email, Internet, and Wireless Security T. Bradley, 2006-11-08 Essential Computer Security provides the vast home user and small office computer market with the information they must know in order to understand the risks of computing on the Internet and what they can do to protect themselves.Tony Bradley is the Guide for the About.com site for Internet Network Security. In his role managing the content for a site that has over 600,000 page views per month and a weekly newsletter with 25,000 subscribers, Tony has learned how to talk to people, everyday people, about computer security. Intended for the security illiterate, Essential Computer Security is a source of jargon-less advice everyone needs to operate their computer securely.* Written in easy to understand non-technical language that novices can comprehend* Provides detailed coverage of the essential security subjects that everyone needs to know * Covers just enough information to educate without being overwhelming |
| amazon black hat tactics: Network Security Assessment: From Vulnerability to Patch Steve Manzuik, Ken Pfeil, Andrew Gold, 2006-12-02 This book will take readers from the discovery of vulnerabilities and the creation of the corresponding exploits, through a complete security assessment, all the way through deploying patches against these vulnerabilities to protect their networks. This is unique in that it details both the management and technical skill and tools required to develop an effective vulnerability management system. Business case studies and real world vulnerabilities are used through the book. It starts by introducing the reader to the concepts of a vulnerability management system. Readers will be provided detailed timelines of exploit development, vendors' time to patch, and corporate path installations. Next, the differences between security assessment s and penetration tests will be clearly explained along with best practices for conducting both. Next, several case studies from different industries will illustrate the effectiveness of varying vulnerability assessment methodologies. The next several chapters will define the steps of a vulnerability assessment including: defining objectives, identifying and classifying assets, defining rules of engagement, scanning hosts, and identifying operating systems and applications. The next several chapters provide detailed instructions and examples for differentiating vulnerabilities from configuration problems, validating vulnerabilities through penetration testing. The last section of the book provides best practices for vulnerability management and remediation.* Unique coverage detailing both the management and technical skill and tools required to develop an effective vulnerability management system* Vulnerability management is rated the #2 most pressing concern for security professionals in a poll conducted by Information Security Magazine* Covers in the detail the vulnerability management lifecycle from discovery through patch. |
| amazon black hat tactics: E-commerce Basics William S. Davis, John Benamati, 2003 In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. - |
| amazon black hat tactics: Building a VoIP Network with Nortel's Multimedia Communication Server 5100 Larry Chaffin, 2006-08-31 The first book published on deploying Voice Over IP (VoIP) products from Nortel Networks, the largest supplier of voice products in the world.This book begins with a discussion of the current protocols used for transmitting converged data over IP as well as an overview of Nortel's hardware and software solutions for converged networks. In this section, readers will learn how H.323 allows dissimilar communication devices to communicate with each other, and how SIP (Session Initiation Protocol) is used to establish, modify, and terminate multimedia sessions including VOIP telephone calls. This section next introduces the reader to the Multimedia Concentration Server 5100, and Nortel's entire suite of Multimedia Communications Portfolio (MCP) products. The remaining chapters of the book teach the reader how to design, install, configure, and troubleshoot the entire Nortel product line.· If you are tasked with designing, installing, configuring, and troubleshooting a converged network built with Nortel's Multimedia Concentration Server 5100, and Multimedia Communications Portfolio (MCP) products, then this is the only book you need. · It shows how you'll be able to design, build, secure, and maintaining a cutting-edge converged network to satisfy all of your business requirements· Also covers how to secure your entire multimedia network from malicious attacks |
| amazon black hat tactics: The Best Damn Windows Server 2003 Book Period Debra Littlejohn Shinder, Thomas W Shinder, 2004-06-18 In keeping with past trends, full migration to this latest Microsoft Server Operating System will begin in earnest 12 months after its release, in mid-to-late 2004. This book will hit the market just as large enterprises begin the process of moving from Windows 2000 Server to Windows Server 2003. The title says everything you need to know about this book. No other book on the market combines this breadth and depth of coverage with the kind of product expertise and quality standard expected from Syngress. Every aspect of Planning, Installing, Configuring and Troubleshooting a Windows Server 2003 network is distilled and documented, with plenty of examples and illustrations. An unlike its competition, this is a book that was written from the ground up for Windows Server 2003.* Everything a System Administrator will ever need to know about running a Windows Server 2003 network.* This is the book that meets the needs of today's Windows Server 2003 professional.* Every aspect of Planning, Installing, Configuring and Troubleshooting a Windows Server 2003 network is distilled and documented, with plenty of examples and illustrations. |
| amazon black hat tactics: Apple I Replica Creation Tom Owad, 2005-02-17 The perfect book for computer hobbyists, Apple I Replica Creation: Back to the Garage is sure to equally appeal both to kids with gift certificates looking for fun on a snowy January day as well as to adults eager to learn the basics of simple microcomputer design. The book will begin by teaching readers the basics of computer processing by discussing the functionality of the 9 chip on the Apple I motherboard. From there, readers will be taught the basics of memory access and video input and output. Readers then learn how to assemble the various hardware components into a fully functioning Apple I replica. Finally, readers will learn how to write their own applications to take run on their new/old computer.*Written by the webmaster of AppleFritter.com, which is the most popular Mac hobbyist Web site on the internet with over 10,000 visitors a day. *Interest in vintage Apple I Computers is extremely high, with original machines selling for as much as $50,000. *The only modern-day book to address general microcomputer design from a hobbyist perspective |
| amazon black hat tactics: Amazon Reviews Exposed Timo Hofstee, 2014-07-27 Amazon Reviews Exposed is an Invaluable Resource for Amazon Authors and Sellers!Anyone that is selling eBooks or other products on Amazon will sooner or later ask the question: How do I get reviews?Reviews influence sales. And since there is financial gain at stake, certain authors and sellers don't hesitate to game the system with fake reviews.This book has valuable information that you NEED to know.How are fake reviews created? And do they work? How many fake reviews are there on Amazon? How do you detect them? What does Amazon do about these reviews (WARNING!! Your Amazon account may be at stake)? How do reviews influence sales? Does it pay to use fake reviews? Or are there ethical ways to get genuine reviews?The author thoroughly investigated the obscure world of fake reviews, bought reviews, review circles and other black hat tactics that people use in an attempt to trick the Amazon review system. This book is about his amazing discoveries.For a laugh, the author included an hilarious chapter with fake review bloopers and a top 10 of the most funny reviews.So if you want to know what's going on behind the scenes of Amazon reviews, or have been thinking about buying reviews, don't hesitate to get Amazon Reviews Exposed. |
| amazon black hat tactics: Understanding Digital Marketing Damian Ryan, 2020-11-03 Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing. |
| amazon black hat tactics: Proceedings of the XVII International symposium Symorg 2020 Dušan Starčević, Sanja Marinković, 2020-06-30 Ever since 1989, the Faculty of Organizational Sciences, University of Belgrade, has been the host of SymOrg, an event that promotes scientific disciplines of organizing and managing a business. Traditionally, the Symposium has been an opportunity for its participants to share and exchange both academic and practical knowledge and experience in a pleasant and creative atmosphere. This time, however, due the challenging situation regarding the COVID-19 pandemic, we have decided that all the essential activities planned for the International Symposium SymOrg 2020 should be carried out online between the 7th and the 9th of September 2020. We are very pleased that the topic of SymOrg 2020, “Business and Artificial Intelligence”, attracted researchers from different institutions, both in Serbia and abroad. Why is artificial intelligence a disruptive technology? Simply because “it significantly alters the way consumers, industries, or businesses operate.” According to the European Commission document titled Artificial Intelligence for Europe 2018, AI is a key disruptive technology that has just begun to reshape the world. The Government of the Republic of Serbia has also recognized the importance of AI for the further development of its economy and society and has prepared an AI Development Strategy for the period between 2020 and 2025. The first step has already been made: the Science Fund of the Republic of Serbia, after a public call, has selected and financed twelve AI projects. This year, more than 200 scholars and practitioners authored and co-authored the 94 scientific and research papers that had been accepted for publication in the Proceedings. All the contributions to the Proceedings are classified into the following 11 sections: Information Systems and Technologies in the Era of Digital Transformation Smart Business Models and Processes Entrepreneurship, Innovation and Sustainable Development Smart Environment for Marketing and Communications Digital Human Resource Management Smart E-Business Quality 4.0 and International Standards Application of Artificial Intelligence in Project Management Digital and Lean Operations Management Transformation of Financial Services Methods and Applications of Data Science in Business and Society We are very grateful to our distinguished keynote speakers: Prof. Moshe Vardi, Rice University, USA, Prof. Blaž Zupan, University of Ljubljana, Slovenia, Prof. Vladan Devedžić, University of Belgrade, Serbia, Milica Đurić-Jovičić, PhD, Director, Science Fund of the Republic of Serbia, and Harri Ketamo, PhD, Founder & Chairman of HeadAI ltd., Finland. Also, special thanks to Prof. Dragan Vukmirović, University of Belgrade, Serbia and Prof. Zoran Ševarac, University of Belgrade, Serbia for organizing workshops in fields of Data Science and Machine Learning and to Prof. Rade Matić, Belgrade Business and Arts Academy of Applied Studies and Milan Dobrota, PhD, CEO at Agremo, Serbia, for their valuable contribution in presenting Serbian experiences in the field of AI. The Faculty of Organizational Sciences would to express its gratitude to the Ministry of Education, Science and Technological Development and all the individuals who have supported and contributed to the organization of the Symposium. We are particularly grateful to the contributors and reviewers who made this issue possible. But above all, we are especially thankful to the authors and presenters for making the SymOrg 2020 a success! |
| amazon black hat tactics: For Kids of All Ages Peter Keough, 2019-11-27 In For Kids of All Ages,members of the National Society of Film Critics celebrate the wonder of childhood in cinema. In this volume, original essays commissioned especially for this collection stand alongside classic reviews from prominent film critics like Jay Carr and Roger Ebert. Each of the ten sections in this collection takes on a particular aspect of children’s cinema, from animated features to adaptations of beloved novels. The films discussed here range from the early 1890s to the present. The contributors draw on personal connections that make their insights more trenchant and compelling. The essays and reviews in For Kids of All Ages are not just a list of recommendations—though plenty are included—but an illuminating, often personal study of children’s movies, children in movies, and the childish wonder that is the essence of film. Contributors include John Anderson, Sheila Benson, Jay Carr, Justin Chang, Godfrey Cheshire, Morris Dickstein, Roger Ebert, David Fear, Robert Horton, J. R. Jones, Peter Keough, Andy Klein, Nathan Lee, Emanuel Levy, Gerald Peary, Mary Pols, Peter Rainer, Carrie Rickey, Jonathan Rosenbaum, Michael Sragow, David Sterritt, Charles Taylor, Peter Travers, Kenneth Turan, James Verniere, Michael Wilmington, and Stephanie Zacharek. |
| amazon black hat tactics: Millinery Trade Review , 1908 |
| amazon black hat tactics: Spain and Portugal in the New World, 1492-1700 Lyle N. McAlister, 1984 Spanish and Portuguese expansion substantially altered the social, political, and economic contours of the modern world. In his book, Lyle McAlister provides a narrative and interpretive history of the exploration and settlement of the Americas by Spain and Portugal. McAlister divides this period (and the book) into three parts. First, he describes the formation of Old World societies with particular attention to those features that influenced the directions and forms of overseas expansion. Second, he traces the dynamic processes of conquest and colonization that between 1492 and about 1570 firmly established Spanish and Portuguese dominion in the New World. The third part deals with colonial growth and consolidation down to about 1700. McAlister's main themes are: the post-conquest territorial expansion that established the limits of what later came to be called Latin America, the emergence of distinctively Spanish and Portuguese American societies and economies, the formation of systems of imperial control and exploitation, and the ways in which conflicts between imperial and American interests were reconciled. This comprehensive history, with its extensive bibliographic essay and attention to historiographic issues, will be a standard reference for students and scholars of the period. |
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