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| amazon marketing cloud logo: Amazon Marketing Jeff Walker, 2024-02-07 Mastering Amazon Marketing: Your Complete Guide to Elevating Your Brand in the World's Largest Online Marketplace Ready to revolutionize your business on the global stage? 'Amazon Marketing Mastery' is your passport to unlocking unparalleled success on the world's largest e-commerce platform. This comprehensive eBook is a treasure trove of strategies, insights, and proven tactics to catapult your brand to new heights within the dynamic realm of Amazon marketing. What's Inside: Navigating the Amazon ecosystem from setup to advanced strategies Crafting irresistible product listings that convert browsers into buyers Leveraging the power of Amazon advertising for maximum visibility Harnessing the potential of Amazon SEO for top-ranking product pages Building and maintaining a stellar seller reputation for trust and authority Winning the Buy Box and staying ahead of the competition Understanding and optimizing Amazon Analytics for data-driven decisions Exclusive success stories from thriving Amazon marketers Why 'Amazon Marketing Mastery'? Authored by seasoned e-commerce and digital marketing experts Suitable for sellers of all levels, from beginners to experienced entrepreneurs Practical insights with actionable steps for immediate impact Unleash your brand's potential in the Amazon marketplace Exclusive Bonus Material:Subscribe now and receive downloadable templates, checklists, and resources to amplify your Amazon marketing success.ORDER NOW. |
| amazon marketing cloud logo: Customer 360 Martin Kihn, Andrea Lin, 2024-11-13 Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened. |
| amazon marketing cloud logo: Converge Bob W. Lord, Ray Velez, 2013-04-11 The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world. |
| amazon marketing cloud logo: Digital Transformation and Internationalization Strategies in Organizations Yildiz, Orkun, 2021-10-15 Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in economic and social outputs of many countries such as the USA, Singapore, South Korea, EU countries, and Turkey. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. Digital Transformation and Internationalization Strategies in Organizations covers a wide range of issues and topics, including employment systems, quality management systems, international ranking systems in higher education, education and language policies in higher education, and business models employed in techno-parks. This book helps higher education institutions manage their manpower and become cognizant of the factors that may exert a drastic impact on their success. It is ideal for managers, executives, IT consultants, researchers, practitioners, academics, professors, and undergraduate and postgraduate students. |
| amazon marketing cloud logo: Hands-On Salesforce Data Cloud Joyce Kay Avila, 2024-08-09 Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you: Develop a plan to execute a CDP project effectively and efficiently Connect Data Cloud to external data sources and build out a Customer 360 Data Model Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure Use Salesforce Data Cloud capabilities for identity resolution and segmentation Create calculated, streaming, visualization, and predictive insights Use Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle |
| amazon marketing cloud logo: Global Marketing Management Masaaki (Mike) Kotabe, Kristiaan Helsen, 2022-10-04 An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility |
| amazon marketing cloud logo: Subscription Marketing Anne Janzer, 2020-01-29 The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time. |
| amazon marketing cloud logo: OECD Information Technology Outlook 2010 OECD, 2010-11-22 The 2010 edition of the OECD Information Technology Outlook analyses the economic crisis and recovery, and suggests that the outlook for IT goods and services industries is good after weathering a turbulent economic period better than during the crisis at the beginning of the 2000s. |
| amazon marketing cloud logo: Encyclopedia of Cloud Computing San Murugesan, Irena Bojanova, 2016-05-09 The Encyclopedia of Cloud Computing provides IT professionals, educators, researchers and students with a compendium of cloud computing knowledge. Authored by a spectrum of subject matter experts in industry and academia, this unique publication, in a single volume, covers a wide range of cloud computing topics, including technological trends and developments, research opportunities, best practices, standards, and cloud adoption. Providing multiple perspectives, it also addresses questions that stakeholders might have in the context of development, operation, management, and use of clouds. Furthermore, it examines cloud computing's impact now and in the future. The encyclopedia presents 56 chapters logically organized into 10 sections. Each chapter covers a major topic/area with cross-references to other chapters and contains tables, illustrations, side-bars as appropriate. Furthermore, each chapter presents its summary at the beginning and backend material, references and additional resources for further information. |
| amazon marketing cloud logo: A Practical Approach on IAM Amitabha Yadav, 2023-10-25 The book is not only about cloud computing IAM, it covers a wide range of topics related to identity and data security including in web and cloud environments. The book provides insights into best practices for securing user identities, managing access controls, implementing authentication and authorization mechanisms, and handling data security concerns in modern web and cloud applications. The book breaks down proven and mature cloud computing technologies and practices into a series of well-defined concepts, models, and technology mechanisms. In doing so, the book establishes concrete, academic coverage of fundamental aspects of cloud computing concepts and technologies, carefully described to ensure full alignment with the cloud computing industry. |
| amazon marketing cloud logo: Proceedings of the XV International symposium Symorg 2016 Ondrej Jaško, Sanja Marinković, 2016-06-03 |
| amazon marketing cloud logo: Cloud Computing Brian J.S. Chee, Curtis Franklin Jr., 2010-04-07 Modern computing is no longer about devices but is all about providing services, a natural progression that both consumers and enterprises are eager to embrace. As it can deliver those services, efficiently and with quality, at compelling price levels, cloud computing is with us to stay. Ubiquitously and quite definitively, cloud computing is |
| amazon marketing cloud logo: Ultimate Salesforce Data Cloud for Customer Experience Gourab Mukherjee, 2024-01-18 Become a Salesforce Data Cloud implementation expert. Book Description Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Table of Contents 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index |
| amazon marketing cloud logo: Risks and Resilience of Collaborative Networks Luis M. Camarinha-Matos, Frederick Benaben, Willy Picard, 2015-10-02 This book constitutes the refereed proceedings of the 16th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2015, held in Albi, France, in October 2015. The 61 revised papers were carefully selected from 126 submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications, with a strong focus on the following areas: risks in collaborative networks; agility and resilience in collaborative networks; collaboration frameworks; logistics and transportation; innovation networks; governance in collaborative networks; collaborative communities; information and assets sharing; business processes; performance and optimization; and network formation. |
| amazon marketing cloud logo: Creativity and Data Marketing Becky Wang, 2017-01-03 The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template. |
| amazon marketing cloud logo: The A.I. Marketer Andrew W. Pearson, 2019-04-15 We seem to be living in the age of A.I. Everywhere you look, companies are touting their most recent A.I., machine learning, and deep learning breakthroughs, even when they are far short of anything that could be touted as a “breakthrough.” “A.I.” has eclipsed “Blockchain” and “Crypto” as the buzzword of today. Indeed, one of the best ways to raise VC funding is to stick ‘AI’ or ‘ML’ at the front of your prospectus and “.ai” at the end of your website. Separating fact from fiction is more important than it has ever been. The A.I. Marketer breaks down A.I., machine learning, and deep learning into five unique use cases—sound, time series, text, image, and video—and also reveals how marketing executives can utilize this powerful technology to help them more finely tune their marketing campaigns, better segment their customers, increase lead generation, and foster strong customer loyalty. Today, “Personalization”—the process of utilizing mobile, social, geo-location data, web morphing, context and even affective computing to tailor messages and experiences to an individual interacting with them—is becoming the optimum word in a radically new customer intelligence environment. The A.I. Marketer explains this complex technology in simple to understand terms and then shows how marketers can utilize the psychology of personalization with A.I. to both create more effective marketing campaigns as well as increase customer loyalty. Pearson shows companies how to avoid Adobe’s warning of not using industrial-age technology in the digital era. Pearson also reveals how to create a platform of technology that seamlessly integrates EDW and real-time streaming data with social media content. Analytical models and neural nets can then be built on both commerical and open source technology to better understand the customer, thereby strengthening the brand and, just as importantly, increasing ROI. |
| amazon marketing cloud logo: Securing the Internet of Things: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2019-09-06 The ubiquity of modern technologies has allowed for increased connectivity between people and devices across the globe. This connected infrastructure of networks creates numerous opportunities for applications and uses. As the applications of the internet of things continue to progress so do the security concerns for this technology. The study of threat prevention in the internet of things is necessary as security breaches in this field can ruin industries and lives. Securing the Internet of Things: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines recent developments and emerging trends in security and privacy for the internet of things through new models, practical solutions, and technological advancements related to security. Highlighting a range of topics such as cloud security, threat detection, and open source software, this multi-volume book is ideally designed for engineers, IT consultants, ICT procurement managers, network system integrators, infrastructure service providers, researchers, academics, and professionals interested in current research on security practices pertaining to the internet of things. |
| amazon marketing cloud logo: A Beginners Guide to Amazon Web Services Parul Dubey, Rohit Raja, 2024-01-18 Amazon Web Services (AWS) provides on-demand cloud computing platforms and application programming interfaces (APIs) to individuals, companies, and govern- ments, along with distributed computing processing capacity and software tools via AWS server farms. This text presents a hands-on approach for beginners to get started with Amazon Web Services (AWS) in a simple way. Key Features It discusses topics such as Amazon Elastic Compute Cloud, Elastic Load Balancing, Auto Scaling Groups, and Amazon Simple Storage Service. It showcases Amazon Web Services’ identity, access management resources, and attribute-based access control. It covers serverless computing services, Virtual Private Cloud, Amazon Aurora, and Amazon Comprehend. It explains Amazon Web Services Free Tier, Amazon Web Services Marketplace, and Amazon Elastic Container Service. It includes security in Amazon Web Services, the shared responsibilitymodel, and high-performance computing on Amazon Web Services. The text is primarily written for graduate students, professionals, and academic researchers working in the fields of computer science, engineering, and information technology. Parul Dubey is currently working as an Assistant professor in the Department of Artificial Intelligence at G H Raisoni College of Engineering, Nagpur, India. She has filed for 15 Indian patents. She is responsible for about 10 publications in conference proceedings, Scopus, and journals. She has contributed book chapters in an edited book published by CRC Press and other reputed publishers. She is also an AWS Certified Cloud Practitioner. Rohit Raja is working as an associate professor and head in the Department of Information Technology at Guru Ghasidas Vishwavidyalaya, Bilaspur, India. His research interests include facial recognition, signal processing, networking, and data mining. He has pub- lished 100 research papers in various international and national journals (including publications by the IEEE, Springer, etc.) and proceedings of reputed international and national conferences (again including publications by Springer and the IEEE). |
| amazon marketing cloud logo: FCC Record United States. Federal Communications Commission, 2013 |
| amazon marketing cloud logo: Current Technologies Employed in e-Commerce Customer Service by Leading Players Dr. V.V.L.N. Sastry, 2020-03-25 E-commerce customer service technologies adopted by businesses help them present their customers with the information they want quickly, take responsibility for their actions, communicate specific solutions to customers, and maintain their competitive edge. Evidently, different e-commerce customer technologies have different strengths and deficiencies. Principally, this book zeroes in on the strengths and downsides of the e-commerce customer service technologies used by Adidas, Standard Bank, and Coca-Cola currently, comparing the technologies critically. They use the Salesforce Commerce Cloud, Acquire, and Get Satisfaction e-commerce customer service technologies respectively. If a business is required to adopt Get Satisfaction, Acquire, or Salesforce Commerce Cloud as its e-commerce customer technology, it should consider each of the options’ capabilities and deficiencies. Get Satisfaction and Salesforce Commerce Cloud, unlike Acquire, enable businesses build online customer communities. Salesforce Commerce Cloud and Acquire, unlike Get Satisfaction have analytics capabilities, which are rather important to support organizations, including businesses that offer customer support. Salesforce Commerce Cloud and Acquire, unlike Get Satisfaction, help businesses offer consistent customer experiences over varied channels - one of the most critical differentiating factor for retail businesses presently is shopping experience. Acquire and Salesforce Commerce Cloud, unlike Get Satisfaction, assist businesses in integrating customer data. |
| amazon marketing cloud logo: Big-Data Analytics for Cloud, IoT and Cognitive Computing Kai Hwang, Min Chen, 2017-03-13 The definitive guide to successfully integrating social, mobile, Big-Data analytics, cloud and IoT principles and technologies The main goal of this book is to spur the development of effective big-data computing operations on smart clouds that are fully supported by IoT sensing, machine learning and analytics systems. To that end, the authors draw upon their original research and proven track record in the field to describe a practical approach integrating big-data theories, cloud design principles, Internet of Things (IoT) sensing, machine learning, data analytics and Hadoop and Spark programming. Part 1 focuses on data science, the roles of clouds and IoT devices and frameworks for big-data computing. Big data analytics and cognitive machine learning, as well as cloud architecture, IoT and cognitive systems are explored, and mobile cloud-IoT-interaction frameworks are illustrated with concrete system design examples. Part 2 is devoted to the principles of and algorithms for machine learning, data analytics and deep learning in big data applications. Part 3 concentrates on cloud programming software libraries from MapReduce to Hadoop, Spark and TensorFlow and describes business, educational, healthcare and social media applications for those tools. The first book describing a practical approach to integrating social, mobile, analytics, cloud and IoT (SMACT) principles and technologies Covers theory and computing techniques and technologies, making it suitable for use in both computer science and electrical engineering programs Offers an extremely well-informed vision of future intelligent and cognitive computing environments integrating SMACT technologies Fully illustrated throughout with examples, figures and approximately 150 problems to support and reinforce learning Features a companion website with an instructor manual and PowerPoint slides www.wiley.com/go/hwangIOT Big-Data Analytics for Cloud, IoT and Cognitive Computing satisfies the demand among university faculty and students for cutting-edge information on emerging intelligent and cognitive computing systems and technologies. Professionals working in data science, cloud computing and IoT applications will also find this book to be an extremely useful working resource. |
| amazon marketing cloud logo: Automating Salesforce Marketing Cloud Greg Gifford, Jason Hanshaw, 2022-04-18 Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book. |
| amazon marketing cloud logo: The Routledge Companion to Marketing Research Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi, 2021-06-27 This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice. |
| amazon marketing cloud logo: UPSSSC Auditor & Assistant Accountant Exam 2024 (English Edition) - Based on Latest Exam Pattern - 15 Practice Tests (1500 Solved Questions) EduGorilla Prep Experts, • Best Selling Book in English Edition for UPSSSC Auditor & Assistant Accountant Exam 2024 with objective-type questions as per the latest syllabus. • UPSSSC Auditor & Assistant Accountant Exam Preparation Kit comes with 15 Practice Tests with the best quality content. • Increase your chances of selection by 16X. • UPSSSC Auditor & Assistant Accountant Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts. |
| amazon marketing cloud logo: Strategic Financial Management Casebook Rajesh Kumar, 2017-01-05 Strategic Financial Management Casebook strategically uses integrative case studies—cases that do not emphasize specific subjects such as capital budgeting or value based management—to provide a framework for understanding strategic financial management. By featuring holistic presentations, the book puts readers into the shoes of those responsible for the world's largest wealth creators. It covers strategies of growth, mergers and acquisitions, financial performance analysis over the past decade, wealth created in terms of stock returns since its listing in stock market, investment and financial decisions, cost of capital, and corporate valuation. In addition, the casebook also discusses corporate restructuring activities undertaken by each company. Each chapter follows a template to facilitate learning, and each features an Excel-based case analysis worksheet that includes a complete data set for financial analysis and valuation. - Introduces a conceptual framework for integrating strategy and finance for value creation - Emphasizes the roles of corporate governance, corporate social responsibility, and risk management in value creation - Encourages an analysis of investment, financing, and dividend decisions - Examines non-financial factors that contribute to value |
| amazon marketing cloud logo: EBOOK: Marketing: The Core KERIN, 2017-01-26 EBOOK: Marketing: The Core |
| amazon marketing cloud logo: Technology and Oligopoly Capitalism Luis Suarez-Villa, 2023-04-14 Technology and Oligopoly Capitalism is a major contribution to our understanding of how technology oligopolies are shaping America’s social, economic, and political reality. Technology oligopolies are the most powerful socioeconomic entities in America. From cradle to grave, the decisions they make affect the most intimate aspects of our lives, how we work, what we eat, our health, how we communicate, what we know and believe, whom we elect, and how we relate to one another and to nature. Their power over markets, trade, regulation, and most every aspect of our governance is more intrusive and farther-reaching than ever. They benefit from tax breaks, government guarantees, and bailouts that we must pay for and have no control over. Their accumulation of capital creates immense wealth for a minuscule elite, deepening disparities while politics and governance become ever more subservient to their power. They determine our skills and transform employment through the tools and services they create, as no other organizations can. They produce a vast array of goods and services with labor, marketing, and research that are more intrusively controlled than ever, as workplace rights and job security are curtailed or disappear. Our consumption of their products—and their capacity to promote wants—is deep and far reaching, while the waste they generate raises concerns about the survival of life on our planet. And their links to geopolitics and the martial domain are stronger than ever, as they influence how warfare is waged and who will be vanquished. Technology and Oligopoly Capitalism’s critical, multidisciplinary perspective provides a systemic vision of how oligopolistic power shapes these forces and phenomena. An inclusive approach spans the spectrum of technology oligopolies and the ways in which they deploy their power. Numerous, previously unpublished ideas expand the repertory of established work on the topics covered, advancing explanatory quality—to elucidate how and why technology oligopolies operate as they do, the dysfunctions that accompany their power, and their effects on society and nature. This book has no peers in the literature, in its scope, the unprecedented amount and diversity of documentation, the breadth of concepts, and the vast number of examples it provides. Its premises deserve to be taken into account by every student, researcher, policymaker, and author interested in the socioeconomic and political dimensions of technology in America. |
| amazon marketing cloud logo: Cloud Computing Basics Simplilearn, 2020-12-14 In recent times, the popularity of cloud computing has increased for businesses due to several reasons, such as cost savings, increased productivity, the enhanced speed with better efficiency, performance, as well as security. Along with Amazon Web Services (AWS), Salesforce’s CRM system and Microsoft Azure are also popular public cloud offerings. And due to the cloud’s increasing popularity, companies all around the world are in search of more cloud computing experts, as more organizations are now switching from the classical server infrastructure to cloud solutions to implement critical applications. With three business models: Platform as a Service (PaaS), software as a Service (SaaS), and Infrastructure as a Service (IaaS), it is likely that in the future, the system and network administrator jobs will be replaced if you are not updated with your skills. Cloud computing is helping businesses automate and configure their systems, as many are now transforming their onsite data center to clouds. Hence, there will be a huge demand for experts configuring Cloud Computing Infrastructure and APIs into their applications and storage. This cloud computing guide aims to help readers understand everything about cloud computing, from basic concepts to terminologies, various cloud tools and services, and also ways to build and scale up your cloud career. |
| amazon marketing cloud logo: Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, Elon Musk , 2024-04-26 Uncover the success secrets of the tech world's greatest minds with Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX. This book dives deep into the cultures of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX to reveal the habits and strategies that helped their legendary founders build some of the most successful companies in history. If you’ve ever wondered what sets visionary leaders like Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk apart, Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX offers unprecedented insights. From the empowering culture of Microsoft to the innovative spirit of Apple; from Amazon's customer-centric approach to Google's boundary-pushing ethos; from Facebook's connectivity vision to Tesla's and SpaceX's trailblazing pursuits — this book captures the essence of what it means to lead and succeed in the rapidly changing tech landscape. Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX is more than a collection of success stories. It is a meticulous analysis of the corporate culture at Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX, and how the unique leadership styles of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk have defined the ethos and success of these giants. Are you an aspiring entrepreneur or a seasoned executive? Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX will guide you through the powerful habits and philosophies of the men behind Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX. Learn how the disciplined routine of Bill Gates, the creative genius of Steve Jobs, the forward-thinking of Jeff Bezos, the problem-solving approach of Larry Page and Sergey Brin, the adaptability of Mark Zuckerberg, and the bold visions of Elon Musk have shaped the future. Through Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX, you'll gain the motivation and insight to foster a culture of innovation akin to Microsoft, design products with the finesse of Apple, strategize with the foresight of Amazon, ideate with the ingenuity of Google, connect like Facebook, and innovate with the audacity of Tesla and SpaceX. In Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX, every anecdote, every narrative, every strategy is a lesson from the cultures of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX that could be the catalyst you need for your personal and professional breakthrough. Become part of the Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX movement. Embrace the culture, adopt the habits, and apply the lessons from Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX. This isn’t just a book — it’s your blueprint for success. Grab your copy now and begin the journey to the inventiveness and resilience of the greatest minds in tech! |
| amazon marketing cloud logo: Amazon Paul Smith, Alexander Monea, Maillim Santiago, 2022-11-28 Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon’s tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon’s pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon’s platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms. Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon’s Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of ‘conscious capitalism,’ and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices. This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon. |
| amazon marketing cloud logo: Successfully Managing S/4HANA Projects Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger, Volker Seemann, 2022-03-25 The book describes the complete project process in individual steps for SAP S/4HANA project management based on the SAP ACTIVATE implementation methodology. By imparting knowledge based on experience with real SAP projects, the book supports project managers in developing skills and qualifications that will lead them to the successful management of SAP projects. In this context it emphasizes the crucial role of human interaction from the start to the successful completion of projects and provides useful tips on how to recognize and avoid pitfalls. Enriched with a wide range of material such as templates, checklists and practical examples, the book provides concrete guidance for project managers and participants on how to successfully manage ongoing projects. The book is valuable for both beginners and experienced project managers and also gives decision makers and stakeholders an excellent insight into the planning and management of large projects. |
| amazon marketing cloud logo: Hands-On Salesforce Einstein Studio and GPT Intelligence Joseph Kubon, Luke Pond, Andy Forbes, Melissa Shepard, Philip Safir, 2024-09-27 Prepare for the future of CRM with the first exclusive guide to optimizing Salesforce automations with Einstein Copilots Key Features Gain essential insights to seamlessly transition from traditional model to AI-driven models and optimize CRM workflows Configure and integrate AI tools with various Salesforce components to achieve enhanced functionality Learn from seasoned Salesforce experts to drive business growth and improve customer experiences Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionSalesforce continues to expand the capabilities of Einstein Copilot, ensuring its ability to meet evolving critical business needs. This definitive guide to implementing Salesforce Einstein Copilot is written by a team of highly experienced Salesforce professionals with decades of experience in AI, data engineering, and Salesforce solutions. The book showcases practical use cases and offers strategic insights into AI integration within CRM systems, providing you with a comprehensive understanding of how to leverage this powerful tool. You’ll develop a thorough understanding of various use cases and practical applications of Einstein Copilot across different Salesforce clouds, including Sales, Service, Marketing, and Commerce. Equipped with strategic insights from seasoned Salesforce experts, you’ll be prepared to navigate the future of AI-driven CRM, enhancing your ability to drive productivity and innovation within your organization. Ultimately, you’ll become well versed in the transformative potential of AI, ready to harness its power to achieve superior business outcomes. By the end of this book, you’ll be able to effectively implement Salesforce Einstein Copilot within your CRM systems, leveraging AI to optimize information and streamline business processes. What you will learn Use Prompt Builder, Model Builder, and Copilot Actions to drive enhanced productivity for sales and service teams Create and manage effective user prompts to streamline interactions Implement and customize Copilot Actions to automate complex workflows and improve efficiency Develop, train, and deploy custom AI models with Model Builder to address specific business needs Centralize and harmonize customer data using Data Cloud to gain unified insights Tailor Copilot's features to meet unique business requirements, ensuring maximum relevance and effectiveness Who this book is for This book is for Salesforce professionals, including administrators, developers, and consultants, who want to leverage their Salesforce skills using AI to optimize business processes, enhance customer experiences, and drive growth. |
| amazon marketing cloud logo: World Internet Development Report 2020 Publishing House of Electronics Industry, 2022-07-23 This book systematically reviews the development process of the world Internet and comprehensively reveals the great contributions of the Internet to economic development and social progress. The world today is marked by changes unseen in a century, and Internet development is facing new opportunities and challenges. In 2020, the COVID-19 epidemic broke out and spread at the global scale, which enormously impacted the global economy and society. Internet played an increasingly important role. Meanwhile, based on the development status of the global Internet, this book fully reflects the development process, status and trend of the world Internet in 2020, systematically summarizes the development status and highlights of the Internet in the major countries around the world, and makes an in-depth analysis of the new conditions, new dynamics and new trends of the development in the key Internet fields; the contents cover the information infrastructure, information technology, digital economy, digital government, internet media, network security, and international cyberspace governance, and other aspects. Moreover, this book further adjusts and enriches the development index systems of the world Internet, in the hope of better showing the development strength and development advantages of the Internet in various countries, and reflecting the overall development trend of the world Internet more comprehensively, accurately and objectively. From an objective perspective, this book collects the latest research results in the global internet field, featuring comprehensive contents and highlights; from a historical perspective, this book reviews the significant development process of the global internet, summarizes the experience and faces the future; from a global perspective, this book tries to construct the cyberspace community with a common future based on the new concepts, new ideas and new achievements of various countries in participating in cyberspace development and construction. This book provides an important reference value for employees in Internet fields, such as government departments, Internet enterprises, scientific research institutions, colleges and universities, to fully understand and master the development of the world internet. |
| amazon marketing cloud logo: Innovation Analytics: Tools For Competitive Advantage Nachiappan Subramanian, Sivalinga Govindarajan Ponnambalam, Mukund Janardhanan, 2023-02-24 Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage the entire lifecycle of a product and process from inception, through engineering design and manufacture, to service and disposal of manufactured products. Innovation analytics is set to become an integral part of the innovation lifecycle to help make smart, agile decisions and accelerate business growth.Innovation Analytics: Tools for Competitive Advantage provides a comprehensive overview of the challenges and opportunities behind the latest research surrounding technological advances driving innovation analytics; the transition of analytical ideas to interdisciplinary teams; the development of deep synchronicity of skills and production innovation; and the use of innovation analytics in multiple stages of product and process evolution.In exploring the impact of emerging developments in the current climate, researchers and academics will be able to gain insight into real-world usage of analytics for innovation and its contribution toward society. As such, students, scientists, engineers, academics, and management professionals alike will find this title beneficial. |
| amazon marketing cloud logo: Follow the Feeling Kai D. Wright, 2019-07-16 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel. |
| amazon marketing cloud logo: Advances in National Brand and Private Label Marketing Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens, 2023-05-19 The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. |
| amazon marketing cloud logo: Brands and Branding Ashita Aggarwal, Suraj Commuri, 2023-11-06 This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management. |
| amazon marketing cloud logo: Digital marketing like a PRO Clo Willaerts, 2023-01-31 How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices. |
| amazon marketing cloud logo: Bootstrapping Service Mesh Implementations with Istio Anand Rai, 2023-04-21 A step-by-step guide to Istio Service Mesh implementation, with examples of complex and distributed workloads built using microservices architecture and deployed in Kubernetes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn the design, implementation, and troubleshooting of Istio in a clear and concise format Grasp concepts, ideas, and solutions that can be readily applied in real work environments See Istio in action through examples that cover Terraform, GitOps, AWS, Kubernetes, and Go Book Description Istio is a game-changer in managing connectivity and operational efficiency of microservices, but implementing and using it in applications can be challenging. This book will help you overcome these challenges and gain insights into Istio's features and functionality layer by layer with the help of easy-to-follow examples. It will let you focus on implementing and deploying Istio on the cloud and in production environments instead of dealing with the complexity of demo apps. You'll learn the installation, architecture, and components of Istio Service Mesh, perform multi-cluster installation, and integrate legacy workloads deployed on virtual machines. As you advance, you'll understand how to secure microservices from threats, perform multi-cluster deployments on Kubernetes, use load balancing, monitor application traffic, implement service discovery and management, and much more. You'll also explore other Service Mesh technologies such as Linkerd, Consul, Kuma, and Gloo Mesh. In addition to observing and operating Istio using Kiali, Prometheus, Grafana and Jaeger, you'll perform zero-trust security and reliable communication between distributed applications. After reading this book, you'll be equipped with the practical knowledge and skills needed to use and operate Istio effectively. What you will learn Get an overview of Service Mesh and the problems it solves Become well-versed with the fundamentals of Istio, its architecture, installation, and deployment Extend the Istio data plane using WebAssembly (Wasm) and learn why Envoy is used as a data plane Understand how to use OPA Gatekeeper to automate Istio's best practices Manage communication between microservices using Istio Explore different ways to secure the communication between microservices Get insights into traffic flow in the Service Mesh Learn best practices to deploy and operate Istio in production environments Who this book is for The book is for DevOps engineers, SREs, cloud and software developers, sysadmins, and architects who have been using microservices in Kubernetes-based environments. It addresses challenges in application networking during microservice communications. Working experience on Kubernetes, along with knowledge of DevOps, application networking, security, and programming languages like Golang, will assist with understanding the concepts covered. |
| amazon marketing cloud logo: Modern Corporations and Strategies at Work Bhabani Shankar Nayak, Naznin Tabassum, 2022-09-13 Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations. The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus. |
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