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| american greetings case study: Marketing Communications Ze Zook, PR Smith, 2016-02-03 Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. |
| american greetings case study: Strategic Planning Peter J. Rea, Harold Kerzner, 1997-10-15 Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more! |
| american greetings case study: American Greetings Andrea R. Nagy, Gene Lee, Arthur J. Swersey, 2016 As part of an industry with generous profit margins and high barriers to entry, American Greetings had spent decades in a comfortable position. Beginning at the turn of the 20th century, it had helped to create a mass market for the greeting card and had presided over its growth into a multi-billion-dollar industry. This case examines the challenges facing American Greetings in the 21st century. |
| american greetings case study: Marketing Communications PR Smith, Ze Zook, 2019-12-03 The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation. |
| american greetings case study: Precision Marketing Sandra Zoratti, Lee Gallagher, 2012-05-03 Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers in more sophisticated ways, where all communications are targeted and relevant to each individual recipient. Precision Marketing will help you to develop the perspectives, capabilities and skills necessary to deliver these more powerful marketing results. Drawing on case studies from companies such as Fiat, Amazon, Tesco and ING, Precision Marketing shows how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing, to set themselves apart and reach a whole new level of growth. |
| american greetings case study: Mergers, Acquisitions, and Corporate Restructurings Patrick A. Gaughan, 2007-12-10 Modern restructuring techniques for a global business landscape Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. In this thoroughly revised Fourth Edition, author and business valuation expert Patrick Gaughan provides a fresh perspective on M&As in today's global business landscape, and how your company can reap the benefits from the various forms of restructurings available. Packed with the most up-to-date research, graphs, and case studies, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition explores: * Recent takeover trends including the role of private equity firms and hedge funds * Most effective offensive and defensive tactics in hostile bids * A review of the effect of shareholder wealth on a variety of takeover actions * Modern, historical, and global perspectives on the field * The various forms of downsizing including divestitures, spinoffs, and equity carve-outs * Bankruptcy as an effective restructuring technique * Latest developments in corporate governance * Pros and cons of joint ventures and strategic alliances * Primary methods used to value public and private companies |
| american greetings case study: Spend Analysis and Specification Development Using Failure Interpretation Michael D. Holloway, 2011-02-07 Considering that the biggest machines that do the most work are made up of smaller machines and components, it becomes obvious that when a large machine breaks, it is normally due to small components acting antagonistically. Detailing a time-tested method for increasing productivity and lowering operational costs, Spend Analysis and Specification Development Using Failure Interpretation explains how to establish performance-based procurement specifications for the components, devices, and items that contribute the most to operational downtime and repair/replacement costs. The book emphasizes the critical need to perform both spend and failure analysis in order to develop a procurement document, which will ultimately reduce overall costs. Accompanied by a CD with helpful material such as, specification checklists, case study worksheets, form letters, and return on investment (ROI) worksheets that you can customize to your needs, the text discusses how to: Identify the products that will cost the most if they fail Develop performance-based procurement specifications to reduce direct and indirect costs Examine cost analysis as it relates to operations, maintenance, and production Determine effective criteria based on properties, test results, and standards for each operation Written by an industry expert with decades of experience giving seminars, training customers and associates, and authoring numerous papers and articles, the text provides the real-world understanding of the influential components and materials’ physical properties needed to engage in effective failure and spend analysis. It addresses product submission and monitoring and includes helpful tools so you can immediately get started on conducting your own cost-saving analysis. |
| american greetings case study: Citizen Designer Steven Heller, Veronique Vienne, 2018-05-22 Balancing Social, Professional, and Artistic Views What does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today's citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today's designers continue to ask themselves, such as: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client's actions? When should a designer take a stand? Readers will find dozens of captivating insights and opinions on such important issues as reality branding, game design and school violence, advertising and exploitation, design as an environmental driving force, and much more. This candid guide encourages designers to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products. Citizen Designer, Second Edition, includes insights on such contemporary topics as advertising of harmful products, branding to minors, and violence and game design. Readers are presented with an enticing mix of opinions in an appealing format that juxtaposes essays, interviews, and countless illustrations of design citizenship. |
| american greetings case study: Management by Proverbs Michael A. Zigarelli, 2004 Whether you're a first time supervisor, a pastor of a small church, or the CEO of a multi-national corporation. The book of Proverbs offers timeless principles for leadership success. Management by Proverbs explores 24 of these principles. With incisive commentary, dozens of comtemporary business examples, and plenty of practical, road-tested advice. |
| american greetings case study: The American Federationist William Green, 1909 Includes separately paged Junior union section. |
| american greetings case study: Fundamentals of Performance Improvement Darlene Van Tiem, James L. Moseley, Joan C. Dessinger, 2012-05-01 Fundamentals of Performance Improvement, 3rd Edition Fundamentals of Performance Improvement is a substantially new version of the down-to-earth, how-to guide designed to help business leaders, practitioners, and students understand the science and art of performance technology and successfully implement organizational and societal change. Using the Performance Improvement / Human Performance Technology (HPT) model, the expert authors explain step-by-step how to spot performance indicators, analyze problems, identify underlying causes, describe desired results, and create workable solutions. “It does not matter what function you align yourself to in your organization, this book allows you to tap into the secrets that drive organizational success. Several books work to define what is performance improvement and performance technology. This one also provides insights into the Why? And How?” —CEDRIC T. COCO, CPT, SVP, Learning and Organizational Effectiveness, Lowe’s Companies “Fundamentals of Performance Improvement is full of practical models and tools for improving the world by partnering with customers, clients, constituents, and colleagues. It provides a path forward for successful transformation and performance improvement at personal, group and collective levels. It is a must read for leaders and consultants seeking to advance opportunities in new and emerging situations.” —DIANA WHITNEY, PhD, president, Corporation for Positive Change “If you have an interest in performance improvement, this is simply the best available book on the topic. It addresses the science and craft as well as the intricacies of how to improve workplace performance. Van Tiem, Moseley, and Dessinger have incorporated into this work the best available research on the Certified Performance Technology (CPT) standards and process.” —JAMES A. PERSHING, Ph.D., CPT, professor emeritus, Workplace Learning and Performance Improvement, Indiana University “Its international flavor, with practitioner comments and examples drawn from across the world, enhances its appeal as more and more professionals operate in an increasingly global context.” —DALJIT SINGH, Asia Pacific Director of Talent Management, Baker & McKenzie, Sydney, Australia |
| american greetings case study: Beyond Advertising Yoram (Jerry) Wind, Catharine Findiesen Hays, 2016-02-05 The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints |
| american greetings case study: Experiential and Simulation Techniques for Teaching Adults Linda H. Lewis, 1986 |
| american greetings case study: Linguistic Anthropology Alessandro Duranti, 2009-05-04 Linguistic Anthropology: A Reader is a comprehensive collection of the best work that has been published in this exciting and growing area of anthropology, and is organized to provide a guide to key issues in the study of language as a cultural resource and speaking as a cultural practice. Revised and updated, this second edition contains eight new articles on key subjects, including speech communities, the power and performance of language, and narratives Selections are both historically oriented and thematically coherent, and are accessibly grouped according to four major themes: speech community and communicative competence; the performance of language; language socialization and literacy practices; and the power of language An extensive introduction provides an original perspective on the development of the field and highlights its most compelling issues Each section includes a brief introductory statement, sets of guiding questions, and list of recommended readings on the main topics |
| american greetings case study: Public Relations Campaigns Regina M. Luttrell, Luke W. Capizzo, 2018-02-05 Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers. |
| american greetings case study: Lifestyle Market Segmentation Art Weinstein, Dennis J. Cahill, 2014-05-12 Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. |
| american greetings case study: Anti-Fraud Risk and Control Workbook Peter Goldmann, Hilton Kaufman, 2009-07-17 How to measure your organization's fraud risks Detecting fraud before it's too late Little-known frauds that cause major losses Simple but powerful anti-fraud controls Proven guidance for fraud detection and prevention in a practical workbook format An excellent primer for developing and implementing an anti-fraud program, Anti-Fraud Risk and Control Workbook engages readers in an absorbing self- paced learning experience to develop familiarity with the practical aspects of fraud detection and prevention. Whether you are an internal or external auditor, accountant, senior financial executive, accounts payable professional, credit manager, or financial services manager, this invaluable resource provides you with timely discussion on: Why no organization is immune to fraud The human element of fraud Internal fraud at employee and management levels Conducting a successful fraud risk assessment Basic fraud detection tools and techniques Advanced fraud detection tools and techniques Written by a recognized expert in the field of fraud detection and prevention, this effective workbook is filled with interactive exercises, case studies, and chapter quizzes and shares industry-tested methods for detecting, preventing, and reporting fraud. Discover how to become more effective in protecting your organization against financial fraud with the essential techniques and tools in Anti-Fraud Risk and Control Workbook. |
| american greetings case study: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| american greetings case study: Monthly Labor Review , 1965 Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews. |
| american greetings case study: Popular Representations of America in Non-American Media Endong, Floribert Patrick C., 2019-06-28 Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American medias representation of the U.S.A. and Americans. |
| american greetings case study: One Anthropologist, Two Worlds Choong Soon Kim, 2002 |
| american greetings case study: American Federationist , 1909 v. 68, no. 7, June 1961- include section: Collective bargaining report. |
| american greetings case study: Information Management Neil M. Duffy, Michael G. Assad, 1989 This work identifies important information-related issues confronting management, and provides frameworks to help managers think more effectively about information system related issues. |
| american greetings case study: Management Communication James S. O'Rourke, 2019-04-18 This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors. |
| american greetings case study: Exploring Positive Psychology Erik M. Gregory, Pamela B. Rutledge, 2016-10-03 Looking for an introduction to positive psychology that offers real-life examples? This overview of the science of happiness supplies case studies from some of the world's most successful organizations and describes ways to experience the personal impact of this exciting scientific field. Rather than focusing on treating what is wrong with a person, positive psychology seeks to understand and foster the things that drive happiness, creativity, and emotional fulfillment. This is a relatively new area of psychological study, and this reference book presents the research and practice of positive psychology in an informative and accessible format. Readers are given a history of the field, its current applications, and the future implications of this psychological discipline. Case studies from companies such as The Body Shop, Volvo, Zappos, and Google highlight the impact of positive psychology when it's applied in a modern business setting. These case studies, along with biographies of leaders in the field, highlight each chapter and connect the dots between the empirical theory of positive psychology and its practice. Readers also receive tools to apply the practices to their own lives. |
| american greetings case study: EBOOK: Managing Brands LAFORET, SYLVIE, 2009-12-16 EBOOK: Managing Brands |
| american greetings case study: e-Business - A Jargon-Free Practical Guide James Matthewson, 2012-06-14 'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. |
| american greetings case study: Managing Customer Value: One Step At A Time (Second Edition) Dilip Soman, Sara N-marandi, 2022-05-10 How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis. |
| american greetings case study: Bulletin of the American Society for Information Science and Technology , 2002 |
| american greetings case study: Catalog of Copyright Entries. Third Series Library of Congress. Copyright Office, 1955 Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (July - December) |
| american greetings case study: Catalog of Copyright Entries , 1954 |
| american greetings case study: The Economies Of Central City Neighborhoods Richard Bingham, 2018-03-05 In The Economies of Central City Neighborhoods Bingham and Zhang examine the location of industry employment in a variety of producer and consumer-oriented industries in relation to major neighborhood characteristics such as demographic, labor force, socioeconomic, and housing variables. While the primacy of poverty is an aspect of central city neighborhoods that drives the growth and decline of neighborhood economies, it implies the significance of effective intervention at early stages of neighborhood economic disintegration. Neighborhood cluster of industries suggests a direction of neighborhood redevelopment, and the pervasive spill-over effects of this necessitate the coordination among redevelopment initiatives of bordering neighborhoods.The research in this text contributes to the urban literature by providing an industry-by-industry analysis of the economies of central city sub-areas in Ohio. This study is informative and illuminating to central city revitalization/redevelopment planning and related efforts that often take place at the neighborhood level. |
| american greetings case study: The Routledge Handbook of Spanish Pragmatics Dale A. Koike, J. Cesar Felix-Brasdefer, 2020-07-26 The Routledge Handbook of Spanish Pragmatics is the first volume to offer a comprehensive overview of advances in Spanish Pragmatics, addressing different types of interaction and the variables, both social and linguistic, that can affect them. Written by a diverse set of experts in the field, the handbook unifies two major approaches to the study of pragmatics, the Anglo-American and European Continental traditions. Thirty-three chapters cover in detail both pragmatic foundations (e.g. speech act theory, implicature and relevance, deixis) and interfaces with other concepts, including: • Discourse • Variation; Culture and interculture • (Im)politeness; humor • Learning contexts and teaching • Technology This is an ideal reference for advanced undergraduate and postgraduate students, and researchers of Spanish language and linguistics. |
| american greetings case study: Master Register of Bicentennial Projects, February 1976 American Revolution Bicentennial Administration, 1976 |
| american greetings case study: Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office Library of Congress. Copyright Office, 1969 |
| american greetings case study: Compulsory Arbitration and the NLRB Paul A. Abodeely, 2015-09-30 This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas. |
| american greetings case study: The Directory of U.S. Trademarks , 1992 |
| american greetings case study: Entrepreneurial Leader William H. Donaldson, Karl Weber, 2018-10-02 Observations From a Lifetime of Leadership Bill Donaldson cofounded the innovative investment firm Donaldson Lufkin & Jenrette, served in the State Department under Henry Kissinger, and was the founding dean of the Yale School of Management. He led the New York Stock Exchange and insurance giant Aetna through tumultuous change, and championed reform as chairman of the Securities and Exchange Commission. It's an amazing life full of challenges and successes and of high-level, innovative problem solving. In Entrepreneurial Leader, he offers a lifetime of observations about what it takes to build lasting value in organizations of every kind. |
| american greetings case study: Introduction to Online Accounting & Financial Research Susan Klopper, 2004 Introduction to Online Accounting and Financial Research offers thorough coverage of effective online research practices for the financial manager. This volume begins by helping readers gain a solid understanding of the basics of conducting accounting and financial research, including technical standards, terminology and the context in which this information is used. The steps for defining the research problem, selecting the best sources, and developing search strategies that match the information's application are then discussed and evaluated. This reference guide also discusses recommended sources, free vs. for-pay options, and the critical issues of reliability and reputability. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in corporate research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making. |
| american greetings case study: The Best of Buyouts , 1982 |
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