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| analytics data science & artificial intelligence: Analytics, Data Science, and Artificial Intelligence Ramesh Sharda, Dursun Delen, Efraim Turban, 2020-03-06 For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT. |
| analytics data science & artificial intelligence: Business Intelligence, Analytics, Data Science, and AI, Global Edition Ramesh Sharda, Dursun Delen, Efraim Turban, 2024-02-05 |
| analytics data science & artificial intelligence: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students. |
| analytics data science & artificial intelligence: Systems for Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, Global Edition Ramesh Sharda, Dursun Delen, Efraim Turban, 2020-03-10 For courses in decision support systems, computerized decision-making tools, and management support systems. Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organizations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganization reflecting a new focus — analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT. |
| analytics data science & artificial intelligence: Python Machine Learning for Beginners Leonard Deep, 2019-05-13 Are you interested to get into the programming world? Do you want to learn and understand Python and Machine Learning? Python Machine Learning for Beginners is the guide for you. Python Machine Learning for Beginners is the ultimate guide for beginners looking to learn and understand how Python programming works. Python Machine Learning for Beginners is split up into easy to learn chapters that will help guide the readers through the early stages of Python programming. It's this thought out and systematic approach to learning which makes Python Machine Learning for Beginners such a sought-after resource for those that want to learn about Python programming and about Machine Learning using an object-oriented programming approach. Inside Python Machine Learning for Beginners you will discover: An introduction to Machine Learning The main concepts of Machine Learning The basics of Python for beginners Machine Learning with Python Data Processing, Analysis, and Visualizations Case studies and much more! Throughout the book, you will learn the basic concepts behind Python programming which is designed to introduce you to Python programming. You will learn about getting started, the keywords and statements, data types and type conversion. Along with different examples, there are also exercises to help ensure that the information sinks in. You will find this book an invaluable tool for starting and mastering Machine Learning using Python. Once you complete Python Machine Learning for Beginners, you will be more than prepared to take on any Python programming. Scroll back up to the top of this page and hit BUY IT NOW to get your copy of Python Machine Learning for Beginners! You won't regret it! |
| analytics data science & artificial intelligence: Fundamentals of Machine Learning for Predictive Data Analytics, second edition John D. Kelleher, Brian Mac Namee, Aoife D'Arcy, 2020-10-20 The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context. This second edition covers recent developments in machine learning, especially in a new chapter on deep learning, and two new chapters that go beyond predictive analytics to cover unsupervised learning and reinforcement learning. |
| analytics data science & artificial intelligence: Applying Data Science Arthur K. Kordon, 2021-09-14 This book offers practical guidelines on creating value from the application of data science based on selected artificial intelligence methods. In Part I, the author introduces a problem-driven approach to implementing AI-based data science and offers practical explanations of key technologies: machine learning, deep learning, decision trees and random forests, evolutionary computation, swarm intelligence, and intelligent agents. In Part II, he describes the main steps in creating AI-based data science solutions for business problems, including problem knowledge acquisition, data preparation, data analysis, model development, and model deployment lifecycle. Finally, in Part III the author illustrates the power of AI-based data science with successful applications in manufacturing and business. He also shows how to introduce this technology in a business setting and guides the reader on how to build the appropriate infrastructure and develop the required skillsets. The book is ideal for data scientists who will implement the proposed methodology and techniques in their projects. It is also intended to help business leaders and entrepreneurs who want to create competitive advantage by using AI-based data science, as well as academics and students looking for an industrial view of this discipline. |
| analytics data science & artificial intelligence: Artificial Intelligence and Big Data Analytics for Smart Healthcare Miltiadis Lytras, Akila Sarirete, Anna Visvizi, Kwok Tai Chui, 2021-10-22 Artificial Intelligence and Big Data Analytics for Smart Healthcare serves as a key reference for practitioners and experts involved in healthcare as they strive to enhance the value added of healthcare and develop more sustainable healthcare systems. It brings together insights from emerging sophisticated information and communication technologies such as big data analytics, artificial intelligence, machine learning, data science, medical intelligence, and, by dwelling on their current and prospective applications, highlights managerial and policymaking challenges they may generate. The book is split into five sections: big data infrastructure, framework and design for smart healthcare; signal processing techniques for smart healthcare applications; business analytics (descriptive, diagnostic, predictive and prescriptive) for smart healthcare; emerging tools and techniques for smart healthcare; and challenges (security, privacy, and policy) in big data for smart healthcare. The content is carefully developed to be understandable to different members of healthcare chain to leverage collaborations with researchers and industry. - Presents a holistic discussion on the new landscape of data driven medical technologies including Big Data, Analytics, Artificial Intelligence, Machine Learning, and Precision Medicine - Discusses such technologies with case study driven approach with reference to real world application and systems, to make easier the understanding to the reader not familiar with them - Encompasses an international collaboration perspective, providing understandable knowledge to professionals involved with healthcare to leverage productive partnerships with technology developers |
| analytics data science & artificial intelligence: Data Science and Machine Learning Dirk P. Kroese, Zdravko Botev, Thomas Taimre, Radislav Vaisman, 2019-11-20 Focuses on mathematical understanding Presentation is self-contained, accessible, and comprehensive Full color throughout Extensive list of exercises and worked-out examples Many concrete algorithms with actual code |
| analytics data science & artificial intelligence: Encyclopedia of Data Science and Machine Learning Wang, John, 2023-01-20 Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians. |
| analytics data science & artificial intelligence: Data Analytics and AI Jay Liebowitz, 2020-08-06 Analytics and artificial intelligence (AI), what are they good for? The bandwagon keeps answering, absolutely everything! Analytics and artificial intelligence have captured the attention of everyone from top executives to the person in the street. While these disciplines have a relatively long history, within the last ten or so years they have exploded into corporate business and public consciousness. Organizations have rushed to embrace data-driven decision making. Companies everywhere are turning out products boasting that artificial intelligence is included. We are indeed living in exciting times. The question we need to ask is, do we really know how to get business value from these exciting tools? Unfortunately, both the analytics and AI communities have not done a great job in collaborating and communicating with each other to build the necessary synergies. This book bridges the gap between these two critical fields. The book begins by explaining the commonalities and differences in the fields of data science, artificial intelligence, and autonomy by giving a historical perspective for each of these fields, followed by exploration of common technologies and current trends in each field. The book also readers introduces to applications of deep learning in industry with an overview of deep learning and its key architectures, as well as a survey and discussion of the main applications of deep learning. The book also presents case studies to illustrate applications of AI and analytics. These include a case study from the healthcare industry and an investigation of a digital transformation enabled by AI and analytics transforming a product-oriented company into one delivering solutions and services. The book concludes with a proposed AI-informed data analytics life cycle to be applied to unstructured data. |
| analytics data science & artificial intelligence: Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value Eric Anderson, Florian Zettelmeyer, 2020-11-23 Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data. |
| analytics data science & artificial intelligence: Artificial Intelligence Trends for Data Analytics Using Machine Learning and Deep Learning Approaches K. Gayathri Devi, Mamata Rath, Nguyen Thi Dieu Linh, 2024-10-04 This book focuses on the implementation of various elementary and advanced approaches in AI that can be used in various domains to solve real-time decision-making problems. |
| analytics data science & artificial intelligence: Essential Data Analytics, Data Science, and AI Maxine Attobrah, 2025-01-04 In today's world, understanding data analytics, data science, and artificial intelligence is not just an advantage but a necessity. This book is your thorough guide to learning these innovative fields, designed to make the learning practical and engaging. The book starts by introducing data analytics, data science, and artificial intelligence. It illustrates real-world applications, and, it addresses the ethical considerations tied to AI. It also explores ways to gain data for practice and real-world scenarios, including the concept of synthetic data. Next, it uncovers Extract, Transform, Load (ETL) processes and explains how to implement them using Python. Further, it covers artificial intelligence and the pivotal role played by machine learning models. It explains feature engineering, the distinction between algorithms and models, and how to harness their power to make predictions. Moving forward, it discusses how to assess machine learning models after their creation, with insights into various evaluation techniques. It emphasizes the crucial aspects of model deployment, including the pros and cons of on-device versus cloud-based solutions. It concludes with real-world examples and encourages embracing AI while dispelling fears, and fostering an appreciation for the transformative potential of these technologies. Whether you're a beginner or an experienced professional, this book offers valuable insights that will expand your horizons in the world of data and AI. What you will learn: What are Synthetic data and Telemetry data How to analyze data using programming languages like Python and Tableau. What is feature engineering What are the practical Implications of Artificial Intelligence Who this book is for: Data analysts, scientists, and engineers seeking to enhance their skills, explore advanced concepts, and stay up-to-date with ethics. Business leaders and decision-makers across industries are interested in understanding the transformative potential and ethical implications of data analytics and AI in their organizations. |
| analytics data science & artificial intelligence: Business Intelligence and Analytics Ramesh Sharda, Efraim Turban, Dursun Delen, 2014-02-28 Decision Support and Business Intelligence Systems provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book. |
| analytics data science & artificial intelligence: Artificial Intelligence for Big Data Anand Deshpande, Manish Kumar, 2018-05-22 Build next-generation Artificial Intelligence systems with Java Key Features Implement AI techniques to build smart applications using Deeplearning4j Perform big data analytics to derive quality insights using Spark MLlib Create self-learning systems using neural networks, NLP, and reinforcement learning Book Description In this age of big data, companies have larger amount of consumer data than ever before, far more than what the current technologies can ever hope to keep up with. However, Artificial Intelligence closes the gap by moving past human limitations in order to analyze data. With the help of Artificial Intelligence for big data, you will learn to use Machine Learning algorithms such as k-means, SVM, RBF, and regression to perform advanced data analysis. You will understand the current status of Machine and Deep Learning techniques to work on Genetic and Neuro-Fuzzy algorithms. In addition, you will explore how to develop Artificial Intelligence algorithms to learn from data, why they are necessary, and how they can help solve real-world problems. By the end of this book, you'll have learned how to implement various Artificial Intelligence algorithms for your big data systems and integrate them into your product offerings such as reinforcement learning, natural language processing, image recognition, genetic algorithms, and fuzzy logic systems. What you will learn Manage Artificial Intelligence techniques for big data with Java Build smart systems to analyze data for enhanced customer experience Learn to use Artificial Intelligence frameworks for big data Understand complex problems with algorithms and Neuro-Fuzzy systems Design stratagems to leverage data using Machine Learning process Apply Deep Learning techniques to prepare data for modeling Construct models that learn from data using open source tools Analyze big data problems using scalable Machine Learning algorithms Who this book is for This book is for you if you are a data scientist, big data professional, or novice who has basic knowledge of big data and wish to get proficiency in Artificial Intelligence techniques for big data. Some competence in mathematics is an added advantage in the field of elementary linear algebra and calculus. |
| analytics data science & artificial intelligence: Data Science John D. Kelleher, Brendan Tierney, 2018-04-13 A concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges. The goal of data science is to improve decision making through the analysis of data. Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges. It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects. |
| analytics data science & artificial intelligence: Artificial Intelligence, Machine Learning, and Data Science Technologies Neeraj Mohan, Ruchi Singla, Priyanka Kaushal, Seifedine Kadry, 2021-10-11 This book provides a comprehensive, conceptual, and detailed overview of the wide range of applications of Artificial Intelligence, Machine Learning, and Data Science and how these technologies have an impact on various domains such as healthcare, business, industry, security, and how all countries around the world are feeling this impact. The book aims at low-cost solutions which could be implemented even in developing countries. It highlights the significant impact these technologies have on various industries and on us as humans. It provides a virtual picture of forthcoming better human life shadowed by the new technologies and their applications and discusses the impact Data Science has on business applications. The book will also include an overview of the different AI applications and their correlation between each other. The audience is graduate and postgraduate students, researchers, academicians, institutions, and professionals who are interested in exploring key technologies like Artificial Intelligence, Machine Learning, and Data Science. |
| analytics data science & artificial intelligence: Business Intelligence Ramesh Sharda, Dursun Delen, Efraim Turban, 2017-01-13 For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice. |
| analytics data science & artificial intelligence: Data Science and Data Analytics Amit Kumar Tyagi, 2021-09-22 Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured (labeled) and unstructured (unlabeled) data. It is the future of Artificial Intelligence (AI) and a necessity of the future to make things easier and more productive. In simple terms, data science is the discovery of data or uncovering hidden patterns (such as complex behaviors, trends, and inferences) from data. Moreover, Big Data analytics/data analytics are the analysis mechanisms used in data science by data scientists. Several tools, such as Hadoop, R, etc., are used to analyze this large amount of data to predict valuable information and for decision-making. Note that structured data can be easily analyzed by efficient (available) business intelligence tools, while most of the data (80% of data by 2020) is in an unstructured form that requires advanced analytics tools. But while analyzing this data, we face several concerns, such as complexity, scalability, privacy leaks, and trust issues. Data science helps us to extract meaningful information or insights from unstructured or complex or large amounts of data (available or stored virtually in the cloud). Data Science and Data Analytics: Opportunities and Challenges covers all possible areas, applications with arising serious concerns, and challenges in this emerging field in detail with a comparative analysis/taxonomy. FEATURES Gives the concept of data science, tools, and algorithms that exist for many useful applications Provides many challenges and opportunities in data science and data analytics that help researchers to identify research gaps or problems Identifies many areas and uses of data science in the smart era Applies data science to agriculture, healthcare, graph mining, education, security, etc. Academicians, data scientists, and stockbrokers from industry/business will find this book useful for designing optimal strategies to enhance their firm’s productivity. |
| analytics data science & artificial intelligence: Data Science Vijay Kotu, Bala Deshpande, 2018-11-27 Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You'll be able to: - Gain the necessary knowledge of different data science techniques to extract value from data. - Master the concepts and inner workings of 30 commonly used powerful data science algorithms. - Implement step-by-step data science process using using RapidMiner, an open source GUI based data science platform Data Science techniques covered: Exploratory data analysis, Visualization, Decision trees, Rule induction, k-nearest neighbors, Naïve Bayesian classifiers, Artificial neural networks, Deep learning, Support vector machines, Ensemble models, Random forests, Regression, Recommendation engines, Association analysis, K-Means and Density based clustering, Self organizing maps, Text mining, Time series forecasting, Anomaly detection, Feature selection and more... - Contains fully updated content on data science, including tactics on how to mine business data for information - Presents simple explanations for over twenty powerful data science techniques - Enables the practical use of data science algorithms without the need for programming - Demonstrates processes with practical use cases - Introduces each algorithm or technique and explains the workings of a data science algorithm in plain language - Describes the commonly used setup options for the open source tool RapidMiner |
| analytics data science & artificial intelligence: AI for Data Science Zacharias Voulgaris, Yunus Emrah Bulut, 2018 Master the approaches and principles of Artificial Intelligence (AI) algorithms, and apply them to Data Science projects with Python and Julia code. Aspiring and practicing Data Science and AI professionals, along with Python and Julia programmers, will practice numerous AI algorithms and develop a more holistic understanding of the field of AI, and will learn when to use each framework to tackle projects in our increasingly complex world. The first two chapters introduce the field, with Chapter 1 surveying Deep Learning models and Chapter 2 providing an overview of algorithms beyond Deep Learning, including Optimization, Fuzzy Logic, and Artificial Creativity. The next chapters focus on AI frameworks; they contain data and Python and Julia code in a provided Docker, so you can practice. Chapter 3 covers Apache's MXNet, Chapter 4 covers TensorFlow, and Chapter 5 investigates Keras. After covering these Deep Learning frameworks, we explore a series of optimization frameworks, with Chapter 6 covering Particle Swarm Optimization (PSO), Chapter 7 on Genetic Algorithms (GAs), and Chapter 8 discussing Simulated Annealing (SA). Chapter 9 begins our exploration of advanced AI methods, by covering Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs). Chapter 10 discusses optimization ensembles and how they can add value to the Data Science pipeline. Chapter 11 contains several alternative AI frameworks including Extreme Learning Machines (ELMs), Capsule Networks (CapsNets), and Fuzzy Inference Systems (FIS). Chapter 12 covers other considerations complementary to the AI topics covered, including Big Data concepts, Data Science specialization areas, and useful data resources to experiment on. A comprehensive glossary is included, as well as a series of appendices covering Transfer Learning, Reinforcement Learning, Autoencoder Systems, and Generative Adversarial Networks. There is also an appendix on the business aspects of AI in data science projects, and an appendix on how to use the Docker image to access the book's data and code. The field of AI is vast, and can be overwhelming for the newcomer to approach. This book will arm you with a solid understanding of the field, plus inspire you to explore further. |
| analytics data science & artificial intelligence: Public Policy Analytics Ken Steif, 2021-08-18 Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government. |
| analytics data science & artificial intelligence: Data-Driven Science and Engineering Steven L. Brunton, J. Nathan Kutz, 2022-05-05 A textbook covering data-science and machine learning methods for modelling and control in engineering and science, with Python and MATLAB®. |
| analytics data science & artificial intelligence: Artificial Intelligence and Legal Analytics Kevin D. Ashley, 2017-07-10 This book describes how text analytics and computational models of legal reasoning will improve legal IR and let computers help humans solve legal problems. |
| analytics data science & artificial intelligence: Data Science for Marketing Analytics Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar, 2019-03-30 Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. |
| analytics data science & artificial intelligence: Data Science and Predictive Analytics Ivo D. Dinov, 2023-02-16 This textbook integrates important mathematical foundations, efficient computational algorithms, applied statistical inference techniques, and cutting-edge machine learning approaches to address a wide range of crucial biomedical informatics, health analytics applications, and decision science challenges. Each concept in the book includes a rigorous symbolic formulation coupled with computational algorithms and complete end-to-end pipeline protocols implemented as functional R electronic markdown notebooks. These workflows support active learning and demonstrate comprehensive data manipulations, interactive visualizations, and sophisticated analytics. The content includes open problems, state-of-the-art scientific knowledge, ethical integration of heterogeneous scientific tools, and procedures for systematic validation and dissemination of reproducible research findings. Complementary to the enormous challenges related to handling, interrogating, and understanding massive amounts of complex structured and unstructured data, there are unique opportunities that come with access to a wealth of feature-rich, high-dimensional, and time-varying information. The topics covered in Data Science and Predictive Analytics address specific knowledge gaps, resolve educational barriers, and mitigate workforce information-readiness and data science deficiencies. Specifically, it provides a transdisciplinary curriculum integrating core mathematical principles, modern computational methods, advanced data science techniques, model-based machine learning, model-free artificial intelligence, and innovative biomedical applications. The book’s fourteen chapters start with an introduction and progressively build foundational skills from visualization to linear modeling, dimensionality reduction, supervised classification, black-box machine learning techniques, qualitative learning methods, unsupervised clustering, model performance assessment, feature selection strategies, longitudinal data analytics, optimization, neural networks, and deep learning. The second edition of the book includes additional learning-based strategies utilizing generative adversarial networks, transfer learning, and synthetic data generation, as well as eight complementary electronic appendices. This textbook is suitable for formal didactic instructor-guided course education, as well as for individual or team-supported self-learning. The material is presented at the upper-division and graduate-level college courses and covers applied and interdisciplinary mathematics, contemporary learning-based data science techniques, computational algorithm development, optimization theory, statistical computing, and biomedical sciences. The analytical techniques and predictive scientific methods described in the book may be useful to a wide range of readers, formal and informal learners, college instructors, researchers, and engineers throughout the academy, industry, government, regulatory, funding, and policy agencies. The supporting book website provides many examples, datasets, functional scripts, complete electronic notebooks, extensive appendices, and additional materials. |
| analytics data science & artificial intelligence: Analytical Skills for AI and Data Science Daniel Vaughan, 2020-05-21 While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majority have yet to reap the benefits. How can your business and analytics units gain a competitive advantage by capturing the full potential of this predictive revolution? This practical guide presents a battle-tested end-to-end method to help you translate business decisions into tractable prescriptive solutions using data and AI as fundamental inputs. Author Daniel Vaughan shows data scientists, analytics practitioners, and others interested in using AI to transform their businesses not only how to ask the right questions but also how to generate value using modern AI technologies and decision-making principles. You’ll explore several use cases common to many enterprises, complete with examples you can apply when working to solve your own issues. Break business decisions into stages that can be tackled using different skills from the analytical toolbox Identify and embrace uncertainty in decision making and protect against common human biases Customize optimal decisions to different customers using predictive and prescriptive methods and technologies Ask business questions that create high value through AI- and data-driven technologies |
| analytics data science & artificial intelligence: Data Science Richard Hurley, 2019-11-02 If you want to learn about data science and big data, then keep reading... Two manuscripts in one book: Data Science: What You Need to Know About Data Analytics, Data Mining, Regression Analysis, Artificial Intelligence, Big Data for Business, Data Visualization, Database Querying, and Machine Learning Big Data: A Guide to Big Data Trends, Artificial Intelligence, Machine Learning, Predictive Analytics, Internet of Things, Data Science, Data Analytics, Business Intelligence, and Data Mining This book will discuss everything that you need to know when it comes to working in the field of data science. This world has changed, and with the modern technology that we have, it is easier than ever for companies to amass a large amount of data on the industry, on their competition, on their products, and their customers. Gathering the data is the easy part, though. Being able to sort through this data and understand what it is saying is going to be a unique challenge all on its own. This is where the process and field of data science can come in. There is so much that we can explore and learn about when it comes to the world of data science, and this ultimate guide is here to help you navigate through these specialties. You will see just how important the ideas of data mining, data analytics, and even artificial intelligence are to our world as a whole today. Some of the topics covered in part 1 of this book include: What is Data Science? What Exactly Does a Data Scientist Do? A Look at What Data Analytics Is All About What is Data Mining and How Does It Fit in with Data Science? Regression Analysis Why is Data Visualization So Important When It Comes to Understanding Your Data? How to work with Database Querying A Look at Artificial Intelligence What is Machine Learning and How Is It Different from Artificial Intelligence? What is the Future of Artificial Intelligence and Machine Learning? And much more! Some of the topics covered in part 2 of this book include: What is big data, and why is it important? The five V's behind big data How big data is already impacting your life, and where big data may be headed How big data and your everyday devices and appliances will come together in unexpected ways via the Internet of Things How companies and governments are using predictive analytics to get ahead of the competition or improve service How big data is used for fraud detection How big data can train intelligent computer systems The many ways large corporations are benefiting from big data and the tools that use it like machine learning, AI, and predictive analytics Upcoming trends in big data that are sure to have a large impact on your future Artificial intelligence, and how big data drives its development What machine learning is and how it is tied to big data The relationship between big data, data analytics, and business intelligence Insights into how big data impacts privacy issues The pros and cons regarding big data And much, much more! So if you want to learn more about data science and big data, click the add to cart button! |
| analytics data science & artificial intelligence: Malware Data Science Joshua Saxe, Hillary Sanders, 2018-09-25 Malware Data Science explains how to identify, analyze, and classify large-scale malware using machine learning and data visualization. Security has become a big data problem. The growth rate of malware has accelerated to tens of millions of new files per year while our networks generate an ever-larger flood of security-relevant data each day. In order to defend against these advanced attacks, you'll need to know how to think like a data scientist. In Malware Data Science, security data scientist Joshua Saxe introduces machine learning, statistics, social network analysis, and data visualization, and shows you how to apply these methods to malware detection and analysis. You'll learn how to: - Analyze malware using static analysis - Observe malware behavior using dynamic analysis - Identify adversary groups through shared code analysis - Catch 0-day vulnerabilities by building your own machine learning detector - Measure malware detector accuracy - Identify malware campaigns, trends, and relationships through data visualization Whether you're a malware analyst looking to add skills to your existing arsenal, or a data scientist interested in attack detection and threat intelligence, Malware Data Science will help you stay ahead of the curve. |
| analytics data science & artificial intelligence: Analytics of Life Mert Damlapinar, 2019-11-11 Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology. Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history. |
| analytics data science & artificial intelligence: Predictive Analytics Dursun Delen, 2020-12-15 Use Predictive Analytics to Uncover Hidden Patterns and Correlations and Improve Decision-Making Using predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data and leverage these insights to improve many key business decisions. In this thoroughly updated guide, Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen's holistic approach covers key data mining processes and methods, relevant data management techniques, tools and metrics, advanced text and web mining, big data integration, and much more. Balancing theory and practice, Delen presents intuitive conceptual illustrations, realistic example problems, and real-world case studies—including lessons from failed projects. It's all designed to help you gain a practical understanding you can apply for profit. * Leverage knowledge extracted via data mining to make smarter decisions * Use standardized processes and workflows to make more trustworthy predictions * Predict discrete outcomes (via classification), numeric values (via regression), and changes over time (via time-series forecasting) * Understand predictive algorithms drawn from traditional statistics and advanced machine learning * Discover cutting-edge techniques, and explore advanced applications ranging from sentiment analysis to fraud detection |
| analytics data science & artificial intelligence: Data Science in Practice Alan Said, Vicenç Torra, 2018-09-19 This book approaches big data, artificial intelligence, machine learning, and business intelligence through the lens of Data Science. We have grown accustomed to seeing these terms mentioned time and time again in the mainstream media. However, our understanding of what they actually mean often remains limited. This book provides a general overview of the terms and approaches used broadly in data science, and provides detailed information on the underlying theories, models, and application scenarios. Divided into three main parts, it addresses what data science is; how and where it is used; and how it can be implemented using modern open source software. The book offers an essential guide to modern data science for all students, practitioners, developers and managers seeking a deeper understanding of how various aspects of data science work, and of how they can be employed to gain a competitive advantage. |
| analytics data science & artificial intelligence: Machine Learning and Big Data Analytics Paradigms: Analysis, Applications and Challenges Aboul Ella Hassanien, Ashraf Darwish, 2020-12-14 This book is intended to present the state of the art in research on machine learning and big data analytics. The accepted chapters covered many themes including artificial intelligence and data mining applications, machine learning and applications, deep learning technology for big data analytics, and modeling, simulation, and security with big data. It is a valuable resource for researchers in the area of big data analytics and its applications. |
| analytics data science & artificial intelligence: Data Science Applied to Sustainability Analysis Jennifer Dunn, Prasanna Balaprakash, 2021-05-11 Data Science Applied to Sustainability Analysis focuses on the methodological considerations associated with applying this tool in analysis techniques such as lifecycle assessment and materials flow analysis. As sustainability analysts need examples of applications of big data techniques that are defensible and practical in sustainability analyses and that yield actionable results that can inform policy development, corporate supply chain management strategy, or non-governmental organization positions, this book helps answer underlying questions. In addition, it addresses the need of data science experts looking for routes to apply their skills and knowledge to domain areas. - Presents data sources that are available for application in sustainability analyses, such as market information, environmental monitoring data, social media data and satellite imagery - Includes considerations sustainability analysts must evaluate when applying big data - Features case studies illustrating the application of data science in sustainability analyses |
| analytics data science & artificial intelligence: Data Science Thinking Longbing Cao, 2018-08-17 This book explores answers to the fundamental questions driving the research, innovation and practices of the latest revolution in scientific, technological and economic development: how does data science transform existing science, technology, industry, economy, profession and education? How does one remain competitive in the data science field? What is responsible for shaping the mindset and skillset of data scientists? Data Science Thinking paints a comprehensive picture of data science as a new scientific paradigm from the scientific evolution perspective, as data science thinking from the scientific-thinking perspective, as a trans-disciplinary science from the disciplinary perspective, and as a new profession and economy from the business perspective. |
| analytics data science & artificial intelligence: Artificial Intelligence Harvard Business Review, 2019 Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business. |
| analytics data science & artificial intelligence: It's All Analytics! Scott Burk, Gary D. Miner, 2020-05-25 It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government (978-0-367-35968-3, 325690) Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially in the last 25 years, there has been an explosion of terms and methods that automate and improve decision-making and operations. One term, analytics, is an overarching description of a compilation of methodologies. But AI (artificial intelligence), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology and terminology? This book, the first in a series of three, provides a look at the foundations of artificial intelligence and analytics and why readers need an unbiased understanding of the subject. The authors include the basics such as algorithms, mental concepts, models, and paradigms in addition to the benefits of machine learning. The book also includes a chapter on data and the various forms of data. The authors wrap up this book with a look at the next frontiers such as applications and designing your environment for success, which segue into the topics of the next two books in the series. |
| analytics data science & artificial intelligence: Machine Learning and Data Science in the Oil and Gas Industry Patrick Bangert, 2021-03-04 Machine Learning and Data Science in the Oil and Gas Industry explains how machine learning can be specifically tailored to oil and gas use cases. Petroleum engineers will learn when to use machine learning, how it is already used in oil and gas operations, and how to manage the data stream moving forward. Practical in its approach, the book explains all aspects of a data science or machine learning project, including the managerial parts of it that are so often the cause for failure. Several real-life case studies round out the book with topics such as predictive maintenance, soft sensing, and forecasting. Viewed as a guide book, this manual will lead a practitioner through the journey of a data science project in the oil and gas industry circumventing the pitfalls and articulating the business value. - Chart an overview of the techniques and tools of machine learning including all the non-technological aspects necessary to be successful - Gain practical understanding of machine learning used in oil and gas operations through contributed case studies - Learn change management skills that will help gain confidence in pursuing the technology - Understand the workflow of a full-scale project and where machine learning benefits (and where it does not) |
| analytics data science & artificial intelligence: Big Data Analytics and Artificial Intelligence Against COVID-19: Innovation Vision and Approach Aboul-Ella Hassanien, Nilanjan Dey, Sally Elghamrawy, 2020-10-13 This book includes research articles and expository papers on the applications of artificial intelligence and big data analytics to battle the pandemic. In the context of COVID-19, this book focuses on how big data analytic and artificial intelligence help fight COVID-19. The book is divided into four parts. The first part discusses the forecasting and visualization of the COVID-19 data. The second part describes applications of artificial intelligence in the COVID-19 diagnosis of chest X-Ray imaging. The third part discusses the insights of artificial intelligence to stop spread of COVID-19, while the last part presents deep learning and big data analytics which help fight the COVID-19. |
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