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| architecture firms digital marketing: Designing a World-Class Architecture Firm Patrick MacLeamy, 2020-03-13 Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm. |
| architecture firms digital marketing: Architect + Entrepreneur Eric W. Reinholdt, 2015 Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, think big, start small, and learn fast. It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business. |
| architecture firms digital marketing: How To Win Work Jan Knikker, 2021-03-01 You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office. |
| architecture firms digital marketing: The Architect's Handbook of Professional Practice Joseph A. Demkin, The American Institute of Architects, 2001 CD-ROM contains: Samples of all AIA contract documents. |
| architecture firms digital marketing: ARO: Architecture Research Office Stephen Cassell, Adam Yarinsky, Architecture Research Office, 2003-02-28 The process of investigation, analysis, and testing makes Architecture Research Office (ARO) as much a laboratory as a design firm. For Stephen Cassell, Adam Yarinsky, and their team, the starting point of each commission is not the development of an abstract idea for the project, but an intensive, hands-on occupation with a project's conditions, with its physical, economic, and social contexts. This practical approach to making architecture, to shrinking the distance between thinking and building, is much evident in their work, which manages to be simultaneously thoughtful and sensual. The seven projects featured in this, the first monograph on the work of this firm, range from self-directed research (ARO's paper wall project), to private living spaces (the SoHo Loft), to commercial interiors (the Qiora Store and Spa), to the popular U.S. Armed Services Recruiting Station in Times Square, to the stunning Colorado House in Telluride. All of these projects challenge design conventions, while delighting the senses with their unusual materials, careful detailing, and unexpected spatial discoveries. With essays by Stan Allen, Philip Nobel, Guy Nordenson, and Sarah Whiting.--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| architecture firms digital marketing: Social Media in Action Amanda Walter, Holly Berkley, 2012 Written by two industry experts, this guide, developed exclusively for firms and professionals in design and planning fields, delves into the architecture/engineering industry and its use of social media by providing expert analysis of the current online marketing and social media strategies. |
| architecture firms digital marketing: Architecture INTL Nancy Solomon, 2008-05-27 On the occasion of its 150th anniversary, the American Institute of Architects asked more than 70 contributors to examine the complex and evolving of the America's architects in shaping our cities and communities. Through essays, vignettes, and profiles, illustrated with more than 560 photographs, Architecture provides a look at the breath and depth of the architecture profession and points to the significant contributions architects have made in all aspects of society. Most important, the book demonstrates the value of applying architectural thinking to the many serious issues - from global warming and homeland security to accessibility and diversity - facing our world today.--BOOK JACKET. |
| architecture firms digital marketing: Tickle: Digital Marketing for Technology Companies Peter Thomson, 2013 Tickle is a guide to digital brand strategy. The book shows companies how to improve their reputation online and to build relationships with important customers. Tickle includes tips and tricks from the fields of public relations, advertising, marketing, sales and customer psychology. The book is based on interviews with successful tech startups and global software companies in London, Auckland, Sydney and Silicon Valley. Social media can now be used to research and build relationships with high value customers. This is allowing a new breed of sales teams to target their prospects in increasingly inventive ways. Today's marketing team is using the full arsenal of public relations, targeted advertising and personalised content. Tickle contains secrets from cutting edge PR, advertising and digital experts who are building relationships one person at a time. Tickle includes an eight step process for embedding customer focused social media into your organisation. You will learn how to build your brand online: 1. Hygiene - Do you have your house in order? 2. Audit - Where do your customers already spend time? 3. Plan - Where to play and how to win? 4. Listen - Your customers are talking about you right now, are you listening? 5. Curate - People who just talk about themselves are boring, share interesting content from wherever you find it. 6. Create - Content drives conversations. 7. Host - Customers talking to each other in a setting that you created will do your job of marketing for you. 8. Convert - An escalating transaction model where you start with small purchases and build them into a large sale. |
| architecture firms digital marketing: BIM for Design Firms François Lévy, Jeffrey W. Ouellette, 2019-08-06 Paves the path for the adoption and effective implementation of BIM by design firms, emphasizing the design opportunities that this workflow affords This book expands on BIM (Building Information Modeling), showing its applicability to a range of design-oriented projects. It emphasizes the full impact that a data modeling tool has on design processes, systems, and the high level of collaboration required across the design team. It also explains the quantitative analysis opportunities that BIM affords for sustainable design and for balancing competing design agendas, while highlighting the benefits BIM offers to designing in 3D for construction. The book concludes with a deep look at the possible future of BIM and digitally-enhanced design. Through clear explanation of the processes involved and compelling case studies of design-oriented projects presented with full-color illustrations, BIM for Design Firms: Data Rich Architecture at Small and Medium Scales proves that the power of BIM is far more than an improved documentation and sharing environment. It offers chapters that discuss a broad range of digital design, including problems with BIM, how readers can leverage BIM workflows for complex projects, the way BIM is taught, and more. Helps architects in small and medium design studios realize the cost and efficiency benefits of using BIM Demonstrates how the use of BIM is as relevant and beneficial for a range of projects, from small buildings to large and complex commercial developments Highlights the quantitative analysis opportunities of data-rich BIM models across design disciplines for climate responsiveness, design exploration, visualization, documentation, and error detection Includes full-color case studies of small to medium projects, so that examples are applicable to a range of practice types Features projects by Arca Architects, ARX Protugal Arquitectos, Bearth & Deplazes, Durbach Block Jaggers, Flansburgh Architects, and LEVER Architecture BIM for Design Firms is an excellent book for architects in small and medium-sized studios (including design departments within large firms) as well as for architecture students. |
| architecture firms digital marketing: Marketing for Architects and Designers Harold Linton, Laura Clary, Steven Rost, 2005-04-26 Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out. |
| architecture firms digital marketing: These Precious Days Ann Patchett, 2021-11-23 The beloved New York Times bestselling author reflects on home, family, friendships and writing in this deeply personal collection of essays. The elegance of Patchett’s prose is seductive and inviting: with Patchett as a guide, readers will really get to grips with the power of struggles, failures, and triumphs alike. —Publisher's Weekly “Any story that starts will also end.” As a writer, Ann Patchett knows what the outcome of her fiction will be. Life, however, often takes turns we do not see coming. Patchett ponders this truth in these wise essays that afford a fresh and intimate look into her mind and heart. At the center of These Precious Days is the title essay, a surprising and moving meditation on an unexpected friendship that explores “what it means to be seen, to find someone with whom you can be your best and most complete self.” When Patchett chose an early galley of actor and producer Tom Hanks’ short story collection to read one night before bed, she had no idea that this single choice would be life changing. It would introduce her to a remarkable woman—Tom’s brilliant assistant Sooki—with whom she would form a profound bond that held monumental consequences for them both. A literary alchemist, Patchett plumbs the depths of her experiences to create gold: engaging and moving pieces that are both self-portrait and landscape, each vibrant with emotion and rich in insight. Turning her writer’s eye on her own experiences, she transforms the private into the universal, providing us all a way to look at our own worlds anew, and reminds how fleeting and enigmatic life can be. From the enchantments of Kate DiCamillo’s children’s books (author of The Beatryce Prophecy) to youthful memories of Paris; the cherished life gifts given by her three fathers to the unexpected influence of Charles Schultz’s Snoopy; the expansive vision of Eudora Welty to the importance of knitting, Patchett connects life and art as she illuminates what matters most. Infused with the author’s grace, wit, and warmth, the pieces in These Precious Days resonate deep in the soul, leaving an indelible mark—and demonstrate why Ann Patchett is one of the most celebrated writers of our time. |
| architecture firms digital marketing: Online Marketing for Professional Services Lee W. Frederiksen, Sean T. McVey, Sylvia S. Montgomery, 2012-06 Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses. |
| architecture firms digital marketing: Designed for Digital Jeanne W. Ross, Cynthia M. Beath, Martin Mocker, 2019-09-24 Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform |
| architecture firms digital marketing: The Business of Architecture Kathy Denise Dixon, Timothy A. Kephart, Karl L. Moody, 2017-12-22 The Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more. |
| architecture firms digital marketing: Digital Engagement Leland HARDEN, Bob HEYMAN, 2009-01-14 In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools. |
| architecture firms digital marketing: Positioning for Architecture and Design Firms Jack Reigle, 2011-03-23 An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type |
| architecture firms digital marketing: Sketch Like an Architect: Step-by-Step From Lines to Perspective David Drazil, 2020-01-31 Master the basics of architectural sketching with this proven 6-step framework: 01/Lines & 2D Objects 02/Basic Perspective Rules 03/Shadows, Textures & Materiality 04/Populating Your Sketch 05/Adding Vegetation 06/Awesome Perspective Sketch This book also includes 40+ specific tips & tricks, 15 worksheets, and countless finished sketches. |
| architecture firms digital marketing: Quiet Susan Cain, 2013-01-29 #1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration “Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project NAMED ONE OF THE BEST BOOKS OF THE YEAR BY People • O: The Oprah Magazine • Christian Science Monitor • Inc. • Library Journal • Kirkus Reviews At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society. In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, impeccably researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves. Now with Extra Libris material, including a reader’s guide and bonus content |
| architecture firms digital marketing: Down Detour Road Eric J. Cesal, 2010-08-06 A young architect's search for new architectural values in a time of economic crisis. I paused at the stoop and thought this could be the basis of a good book. The story of a young man who went deep into the bowels of the academy in order to understand architecture and found it had been on his doorstep all along. This had an air of hokeyness about it, but it had been a tough couple of days and I was feeling sentimental about the warm confines of the studio which had unceremoniously discharged me upon the world.—from Down Detour Road What does it say about the value of architecture that as the world faces economic and ecological crises, unprecedented numbers of architects are out of work? This is the question that confronted architect Eric Cesal as he finished graduate school at the onset of the worst financial meltdown in a generation. Down Detour Road is his journey: one that begins off-course, and ends in a hopeful new vision of architecture. Like many architects of his generation, Cesal confronts a cold reality. Architects may assure each other of their own importance, but society has come to view architecture as a luxury it can do without. For Cesal, this recognition becomes an occasion to rethink architecture and its value from the very core. He argues that the times demand a new architecture, an empowered architecture that is useful and relevant. New architectural values emerge as our cultural values shift: from high risks to safe bets, from strong portfolios to strong communities, and from clean lines to clean energy.This is not a book about how to run a firm or a profession; it doesn't predict the future of architectural form or aesthetics. It is a personal story—and in many ways a generational one: a story that follows its author on a winding detour across the country, around the profession, and into a new architectural reality. |
| architecture firms digital marketing: The Architect's Handbook of Professional Practice American Institute of Architects, 2013-11-25 The definitive guide to architectural practice Business, legal, and technical trends in architecture are constantly changing. The Architect's Handbook of Professional Practice has offered firms the latest guidance on those trends since 1920. The Fifteenth Edition of this indispensable guide features nearly two-thirds new content and covers all aspects of contemporary practice, including updated material on: Small-firm practice, use of technologies such as BIM, and project delivery methods, such as IPD and architect-led design-build Career development and licensure for emerging professionals and state-mandated continuing education for established architects Business management topics, such as organizational development, marketing, finance, and human resources Research as an integrated aspect of architectural practice, featuring such topics as evidence-based design and research in a small-firm context The Fifteenth Edition of The Architect's Handbook of Professional Practice includes access to a website that contains samples of all AIA Contract Documents (in PDF format for Mac and PC computers). With comprehensive coverage of contemporary practices in architecture, as well as the latest developments and trends in the industry, The Architect's Handbook of Professional Practice continues to be the essential reference for every architect who must meet the challenges of today's marketplace with insight and confidence. |
| architecture firms digital marketing: Digital Marketing Yoram (Jerry) Wind, Vijay Mahajan, 2002-02-28 Digital Marketing ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing. |
| architecture firms digital marketing: Digital Marketing in the Zone David Reske, 2017-06-09 In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing. |
| architecture firms digital marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| architecture firms digital marketing: The Professional Practice of Landscape Architecture Walter Rogers, 2010-09-09 The all-inclusive reference to starting and operating a landscape architecture firm The Professional Practice of Landscape Architecture, Second Edition is completely revised to keep up with the latest developments driving the day-to-day operation of a successful private-practice landscape architecture office. Whether helping a landscape architecture student identify a career track, providing direction on starting a new office, guiding an owner seeking to jumpstart a stagnant or fledgling business, or assisting a landscape architect-in-training study for the national Landscape Architecture Registration Exam (LARE), this single-source blueprint is the key to prospering in this dynamic field. This new edition features: Indispensible information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management An updated look at government regulatory laws, federal tax administration, sustainable design, and LEED certification Strategies for using the Internet, computer software, and technology to market and manage a firm Examples of professional contract templates Case study profiles of landscape architecture firms Requirements for professional registration and criteria for taking the national exam This comprehensive and practical reference combines real-world experience with the highest professional standards to instruct the reader on business concepts. Expertly organized and easy to follow, The Professional Practice of Landscape Architecture, Second Edition continues to be the one source that landscape architects need to direct all facets of their practice. |
| architecture firms digital marketing: How to Start and Operate Your Own Design Firm Albert W. Rubeling, 2010-06-29 Want to make it big on Broadway—as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decades, as well as those still emerging in the field. Concise information is provided on job duties, estimated earnings, recommended training, examples of career paths, and the insights are given of working pros in management, scenery, audio/visual, costumes, video and projection, engineering, and theatrical systems. There’s even a detailed appendix on finding on-the-job training as an intern, apprentice, or paid worker. For anyone interested in a behind-the-scenes life in the theater,Careers in Technical Theater is a priceless resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. |
| architecture firms digital marketing: The Business of Design Keith Granet, 2021-06-15 The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace. |
| architecture firms digital marketing: The Architect's Guide to Small Firm Management Rena M. Klein, 2010-06-17 The definitive guide to management success for sole practitioners and leaders of small design firms Owning and operating a small architectural design firm can be challenging, with tight project deadlines, on-the-fly meetings, rush proposals, and fluctuating workloads as part of the firm’s day-to-day activities. To help small firm owners cope with the chaos and prepare for the unexpected, here is The Architect’s Guide to Small Firm Management, a no-nonsense guide to repurposing daily demands into workable, goal-directed solutions. Crucial topics such as self-aware leadership, people management, technology, financial health, scenario planning, sustainable practice, and future trends are examined using real-life case studies and business model paradigms. This definitive text explores the whole system experience of a small firm practice to deliver organizational strategies proven to keep a firm’s creative mission on a steady, productive path. The Architect’s Guide to Small Firm Management addresses how small firm owners can: Deal effectively with unexpected circumstances and shifting work requirements Meet the demands of the marketplace while creating a satisfying workplace Set and achieve goals in an environment of constant change This book is a must-have for those facing the often harsh reality of managing small design firms in a difficult and changing economy. Entrepreneurial architects and designers will discover how to define their own personal and professional meanings of success, as well as how to refocus their business approach to replace long, unrewarding hours with manageable, satisfying ones. |
| architecture firms digital marketing: Architect and Developer James Petty, James Petty Aia, 2018-01-23 The traditional role of the architect is far too passive and uncertain. The profession has positioned itself to sit by the phone until we are called upon and commissioned to do work. Architects have long been charged with creating a better-built environment, but it is the developers who dictate what is actually built in our cities. The decisions made by developers before architects are engaged in a project dictate later success. When all of the initial programming, market studies, and cost estimates are based on market averages, it is unsurprising when the final products in our cities are nothing more than average. In the end, architects have devalued their role to the pencil of the developer's vision. By combining Architect & Developer, you can command a greater sense of control, faster decision making, an efficient process, and the potential for a much better profit. The largest hurdle to becoming an architect as developer is that first project. An entrepreneurial mindset and willingness to take risk is required. What developers do is not difficult, you need only have an appetite for risk. I sat down with over a dozen separate architects who are self-initiating their work. Some were doing this as a side hustle while holding down a nine-to-five job, some were small studios that were dipping their toes into the development game, and some were full-blown Architects & Developers. I wanted to absorb what they have learned throughout the process and consolidate the information into a digestible format. Architect & Developer includes one-on-one interviews from: DDG Mike Benkert, AIA WC Studio Barrett Design Guerrilla Development The UP Studio OJT Alloy, LLC Find more information at architectanddeveloper.com |
| architecture firms digital marketing: The Visible Expert Lee W. Frederiksen, Elizabeth Harr, Sylvia S. Montgomery, 2014-09-02 What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster. |
| architecture firms digital marketing: Yes is More BIG Bjarke Ingels Group, 2009 |
| architecture firms digital marketing: Rational Cybersecurity for Business Dan Blum, 2020-06-27 Use the guidance in this comprehensive field guide to gain the support of your top executives for aligning a rational cybersecurity plan with your business. You will learn how to improve working relationships with stakeholders in complex digital businesses, IT, and development environments. You will know how to prioritize your security program, and motivate and retain your team. Misalignment between security and your business can start at the top at the C-suite or happen at the line of business, IT, development, or user level. It has a corrosive effect on any security project it touches. But it does not have to be like this. Author Dan Blum presents valuable lessons learned from interviews with over 70 security and business leaders. You will discover how to successfully solve issues related to: risk management, operational security, privacy protection, hybrid cloud management, security culture and user awareness, and communication challenges. This book presents six priority areas to focus on to maximize the effectiveness of your cybersecurity program: risk management, control baseline, security culture, IT rationalization, access control, and cyber-resilience. Common challenges and good practices are provided for businesses of different types and sizes. And more than 50 specific keys to alignment are included. What You Will Learn Improve your security culture: clarify security-related roles, communicate effectively to businesspeople, and hire, motivate, or retain outstanding security staff by creating a sense of efficacy Develop a consistent accountability model, information risk taxonomy, and risk management framework Adopt a security and risk governance model consistent with your business structure or culture, manage policy, and optimize security budgeting within the larger business unit and CIO organization IT spend Tailor a control baseline to your organization’s maturity level, regulatory requirements, scale, circumstances, and critical assets Help CIOs, Chief Digital Officers, and other executives to develop an IT strategy for curating cloud solutions and reducing shadow IT, building up DevSecOps and Disciplined Agile, and more Balance access control and accountability approaches, leverage modern digital identity standards to improve digital relationships, and provide data governance and privacy-enhancing capabilities Plan for cyber-resilience: work with the SOC, IT, business groups, and external sources to coordinate incident response and to recover from outages and come back stronger Integrate your learnings from this book into a quick-hitting rational cybersecurity success plan Who This Book Is For Chief Information Security Officers (CISOs) and other heads of security, security directors and managers, security architects and project leads, and other team members providing security leadership to your business |
| architecture firms digital marketing: Possible Mediums Kelly Bair, Kristy Balliet, Adam Fure, Kyle Miller, 2018-11 ING_08 Review quote |
| architecture firms digital marketing: Morphogenesis Manit Rastogi, Sonali Rastogi, 2016-12-31 This outstanding monograph delves into an exciting selection of esteemed works by Morphogenesis, one of India's most creative architecture and design firms, and a world-leader in net zero energy and sustainable design. Another successful addition to IMAGES’ Master Architect Series, this richly illustrated book combines stunning imagery with comprehensive studies outlining the firm’s strong philosophical discourse across a vast range of typologies: residential; institutional; commercial; hospitality; offices; interiors; public; and master planning. Morphogenesis reinterprets India’s architectural roots and consistently employs passive design solutions for a unique contextual language. The Morphogenesis journey is a reflection of a contemporary Indian perspective within the global context, incorporating an inspired, forward-thinking vision while respectfully referencing the spirit of traditional Indian subcontinental architecture in innovative forms. This is a must-have book for those looking to understand work at the vanguard of sustainable architecture. |
| architecture firms digital marketing: Marketing and Communication for Architects Edgar Haupt, Manuel Kupitza, 2002 The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. |
| architecture firms digital marketing: Architecture as a Global System Peter Raisbeck, 2019-11-08 This book provides a clear-sighted analysis which suggests that architectural design may yet shape and order the future of cities. A clear argument that emerges is that to retain their future agency, architects must understand the contours and ecologies of practice that constitute the global system of architectural production. |
| architecture firms digital marketing: Designing a World-Class Architecture Firm Patrick MacLeamy, 2020-04-14 Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm. |
| architecture firms digital marketing: Fundamentals of Software Architecture Mark Richards, Neal Ford, 2020-01-28 Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This book provides the first comprehensive overview of software architecture’s many aspects. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming and presenting architecture, evolutionary architecture, and many other topics. Mark Richards and Neal Ford—hands-on practitioners who have taught software architecture classes professionally for years—focus on architecture principles that apply across all technology stacks. You’ll explore software architecture in a modern light, taking into account all the innovations of the past decade. This book examines: Architecture patterns: The technical basis for many architectural decisions Components: Identification, coupling, cohesion, partitioning, and granularity Soft skills: Effective team management, meetings, negotiation, presentations, and more Modernity: Engineering practices and operational approaches that have changed radically in the past few years Architecture as an engineering discipline: Repeatable results, metrics, and concrete valuations that add rigor to software architecture |
| architecture firms digital marketing: New York Contemporary Thomas Hickey, Edward Yedid, 2019-10-08 The first monograph on GRADE New York, an architecture and design studio dedicated to creating artistically curated environments in a cutting-edge contemporary setting. Architect Thomas Hickey and interior designer Edward Yedid partnered to establish GRADE New York as a unique practice where architecture and interiors merge into a seamless continuum. Within their refined and beautifully proportioned spaces, a meticulously curated selection of furnishings, contemporary art, and exquisite objects create a luxurious and personal environment for their clients. New York Contemporary presents seven apartments in the most glamorous condominium buildings in Manhattan, including a penthouse at Place 57, a pied-à-terre at 551 West 21st Street by Norman Foster, and 56 Leonard Street by Herzog & de Meuron. A special feature is an in-depth look at Edward Yedid's own duplex on Madison Avenue, where the principles of structuring and curating the space have created a sleek but warm and inviting home for his family. |
| architecture firms digital marketing: Architectural Intelligence Molly Wright Steenson, 2017-12-22 Architects who engaged with cybernetics, artificial intelligence, and other technologies poured the foundation for digital interactivity. In Architectural Intelligence, Molly Wright Steenson explores the work of four architects in the 1960s and 1970s who incorporated elements of interactivity into their work. Christopher Alexander, Richard Saul Wurman, Cedric Price, and Nicholas Negroponte and the MIT Architecture Machine Group all incorporated technologies—including cybernetics and artificial intelligence—into their work and influenced digital design practices from the late 1980s to the present day. Alexander, long before his famous 1977 book A Pattern Language, used computation and structure to visualize design problems; Wurman popularized the notion of “information architecture”; Price designed some of the first intelligent buildings; and Negroponte experimented with the ways people experience artificial intelligence, even at architectural scale. Steenson investigates how these architects pushed the boundaries of architecture—and how their technological experiments pushed the boundaries of technology. What did computational, cybernetic, and artificial intelligence researchers have to gain by engaging with architects and architectural problems? And what was this new space that emerged within these collaborations? At times, Steenson writes, the architects in this book characterized themselves as anti-architects and their work as anti-architecture. The projects Steenson examines mostly did not result in constructed buildings, but rather in design processes and tools, computer programs, interfaces, digital environments. Alexander, Wurman, Price, and Negroponte laid the foundation for many of our contemporary interactive practices, from information architecture to interaction design, from machine learning to smart cities. |
| architecture firms digital marketing: Inside the Buyer's Brain Lee W. Frederiksen, Sylvia S. Montgomery, Aaron E. Taylor, Elizabeth Harr, 2013-09 |
Home - Forum Architecture & Interior Design Inc.
Forum Architecture & Interior Design is a full-service commercial and residential architectural firm specializing in planning, architecture, and interior design throughout the United States. As a …
Multifamily - Forum Architecture & Interior Design Inc.
Multifamily . Experience is essential in multifamily design. The complexity of issues surrounding a multifamily project must be completely assessed in order to find the most viable, functional and …
Team - Forum Architecture & Interior Design Inc.
In 1986, Forum founders R. Norman Stoehr and James B. Black instilled a simple business philosophy that still guides us today: Deliver world-class architecture and design at the highest …
Contact - Forum Architecture & Interior Design Inc.
FORUM Architecture & Interior Design 237 S. Westmonte Drive, Suite 220 ...
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Consistently top-ranked by the Orlando Business Journal, Forum’s Interior Design department has created project designs from New Jersey to Texas. The Interior Design department is …
Specialization - Forum Architecture & Interior Design Inc.
Forum Architecture & Interior Design helps clients create a distinct expression of their commercial brand or personal style. From master plans and cost analysis, to architectural and interior …
Parramore Oaks Phase II - Forum Architecture & Interior Design Inc.
There’s a lot to love at Parramore Oaks, Downtown Orlando’s latest affordable housing project. The prime location makes it key for walkability - steps from ZL Riley Park and a playground …
Hospitality - Forum Architecture & Interior Design Inc.
Forum’s experience in the resort and hotel design market has enabled us to be recognized as one of the top architectural design firms in the nation by Hotel Design and the Hotel Business …
Fletcher Black Apartments - Forum Architecture & Interior Design …
Steps away from 27 miles of the pristine Panama City beaches is Fletcher Black, an affordable living development in Florida’s panhandle. The original property was demolished after …
Statehouse Woodward - Forum Architecture & Interior Design Inc.
Situated right next door to the Florida State University campus, this luxury student housing apartment project is the place to be. Statehouse Woodward has numerous amenities that …
Home - Forum Architecture & Interior Design Inc.
Forum Architecture & Interior Design is a full-service commercial and residential architectural firm specializing in planning, architecture, and interior design throughout the United States. As a …
Multifamily - Forum Architecture & Interior Design Inc.
Multifamily . Experience is essential in multifamily design. The complexity of issues surrounding a multifamily project must be completely assessed in order to find the most viable, functional and …
Team - Forum Architecture & Interior Design Inc.
In 1986, Forum founders R. Norman Stoehr and James B. Black instilled a simple business philosophy that still guides us today: Deliver world-class architecture and design at the highest …
Contact - Forum Architecture & Interior Design Inc.
FORUM Architecture & Interior Design 237 S. Westmonte Drive, Suite 220 ...
Interior Design - Forum Architecture & Interior Design Inc.
Consistently top-ranked by the Orlando Business Journal, Forum’s Interior Design department has created project designs from New Jersey to Texas. The Interior Design department is …
Specialization - Forum Architecture & Interior Design Inc.
Forum Architecture & Interior Design helps clients create a distinct expression of their commercial brand or personal style. From master plans and cost analysis, to architectural and interior …
Parramore Oaks Phase II - Forum Architecture & Interior Design Inc.
There’s a lot to love at Parramore Oaks, Downtown Orlando’s latest affordable housing project. The prime location makes it key for walkability - steps from ZL Riley Park and a playground …
Hospitality - Forum Architecture & Interior Design Inc.
Forum’s experience in the resort and hotel design market has enabled us to be recognized as one of the top architectural design firms in the nation by Hotel Design and the Hotel Business …
Fletcher Black Apartments - Forum Architecture & Interior Design …
Steps away from 27 miles of the pristine Panama City beaches is Fletcher Black, an affordable living development in Florida’s panhandle. The original property was demolished after …
Statehouse Woodward - Forum Architecture & Interior Design Inc.
Situated right next door to the Florida State University campus, this luxury student housing apartment project is the place to be. Statehouse Woodward has numerous amenities that …
