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| are marketing certifications worth it: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| are marketing certifications worth it: Contagious Jonah Berger, 2016-05-03 Upper Saddle River, N.J. : Creative Homeowner, |
| are marketing certifications worth it: Preparing for the Certified OpenStack Administrator Exam Matt Dorn, 2017-08-24 Master the objectives required to pass the Certified OpenStack Administrator exam. About This Book Focuses on providing a clear, concise strategy so you gain the specific skills required to pass the Certified OpenStack Administrator exam Includes exercises and performance-based tasks to ensure all exam objectives can be completed via the Horizon dashboard and command-line interface Includes a free OpenStack Virtual Appliance to practice the objectives covered throughout the book Includes a practice exam to put your OpenStack skills to the test to prove you have what it takes to conquer the live exam Updated for the 2017 exam featuring OpenStack Newton Who This Book Is For This book is for IT professionals, system administrators, DevOps engineers, and software developers with basic Linux command-line and networking knowledge. It's also a great guide for those interested in an entry-level OpenStack position but have limited real-world OpenStack experience. After passing the exam, Certified OpenStack Administrators will prove they have the required skills for the job. What You Will Learn Manage the Keystone identity service by creating and modifying domains, groups, projects, users, roles, services, endpoints, and quotas. Upload Glance images, launch new Nova instances, and create flavors, key pairs, and snapshots. Discover Neutron tenant and provider networks, security groups, routers, and floating IPs. Manage the Cinder block storage service by creating volumes and attaching them to instances. Create Swift containers and set access control lists to allow read/write access to your objects. Explore Heat orchestration templates and create, list, and update stacks. In Detail This book provides you with a specific strategy to pass the OpenStack Foundation's first professional certification: the Certified OpenStack Administrator. In a recent survey, 78% of respondents said the OpenStack skills shortage had deterred them from adopting OpenStack. Consider this an opportunity to increase employer and customer confidence by proving you have the skills required to administrate real-world OpenStack clouds. You will begin your journey by getting well-versed with the OpenStack environment, understanding the benefits of taking the exam, and installing an included OpenStack all-in-one virtual appliance so you can work through objectives covered throughout the book. After exploring the basics of the individual services, you will be introduced to strategies to accomplish the exam objectives relevant to Keystone, Glance, Nova, Neutron, Cinder, Swift, Heat, and troubleshooting. Finally, you'll benefit from the special tips section and a practice exam to put your knowledge to the test. By the end of the journey, you will be ready to become a Certified OpenStack Administrator! Style and approach Clear, concise, and straightforward with supporting diagrams and lab environment tutorials, this book will help you confidently pass Certified OpenStack Administrator objectives on the Horizon dashboard and command-line interface. |
| are marketing certifications worth it: Performance-Based Certification Judith Hale, 2011-11-21 Are your employees qualified? Looking for qualified people to do competent work? How do you ensure that the people you hire can do the job right? An ever-increasing number of organizations are asking the same questions. Certification planning is the answer and Performance-Based Certification is the key. This is the only book on the market that addresses the growing need to monitor the qualifications of employees. You'll be able to quickly customize the certification tests and other job aids provided on the accompanying disk. Create a certification program within your organization to: Instill confidence that employees, members, or suppliers are qualified to meet the needs of your customers Ensure that your workforce is trained and competent to their job Make your hiring process more cost effective and legally defendable Recognize competence and consistency of your employees Once you've identified the need for a certification program, what's the next step? All of the answers are here! |
| are marketing certifications worth it: Guerrilla Marketing to Heal the World Jay Conrad Levinson, Shel Horowitz, 2016-03-15 Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly. |
| are marketing certifications worth it: Java 9 High Performance Mayur Ramgir, Nick Samoylov, 2017-11-01 Best practices to adapt and bottlenecks to avoid About This Book Tackle all kinds of performance-related issues and streamline your development Master the new features and new APIs of Java 9 to implement highly efficient and reliable codes Gain an in-depth knowledge of Java application performance and obtain best results from performance testing Who This Book Is For This book is for Java developers who would like to build reliable and high-performance applications. Prior Java programming knowledge is assumed. What You Will Learn Work with JIT compilers Understand the usage of profiling tools Generate JSON with code examples Leverage the command-line tools to speed up application development Build microservices in Java 9 Explore the use of APIs to improve application code Speed up your application with reactive programming and concurrency In Detail Finally, a book that focuses on the practicalities rather than theory of Java application performance tuning. This book will be your one-stop guide to optimize the performance of your Java applications. We will begin by understanding the new features and APIs of Java 9. You will then be taught the practicalities of Java application performance tuning, how to make the best use of garbage collector, and find out how to optimize code with microbenchmarking. Moving ahead, you will be introduced to multithreading and learning about concurrent programming with Java 9 to build highly concurrent and efficient applications. You will learn how to fine tune your Java code for best results. You will discover techniques on how to benchmark performance and reduce various bottlenecks in your applications. We'll also cover best practices of Java programming that will help you improve the quality of your codebase. By the end of the book, you will be armed with the knowledge to build and deploy efficient, scalable, and concurrent applications in Java. Style and approach This step-by-step guide provides real-world examples to give you a hands-on experience. |
| are marketing certifications worth it: LPIC-1: Linux Professional Institute Certification Study Guide Roderick W. Smith, 2011-02-02 Offering you thorough coverage of the new version of the leading Linux certification from Linux Professional Institute (LPI), this book covers both objectives and materials tested in the two required LPIC-1 exams: LPI 101 and LPI 102. You’ll certainly appreciate the clear, concise information on key exam topics, including using Linux command line tools, managing software, configuring hardware, managing files and filesystems, working with the X Window system, administering the system, basic networking, and more. |
| are marketing certifications worth it: The Product Manager's Toolkit® Gabriel Steinhardt, 2017-05-15 This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice. |
| are marketing certifications worth it: The Sales Enablement Playbook Cory Bray, Hilmon Sorey, 2017-06-23 In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem. |
| are marketing certifications worth it: Gravitational Marketing Jimmy Vee, Travis Miller, Joel Bauer, 2010-12-21 If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you. |
| are marketing certifications worth it: The Basics of Achieving Professional Certification Willis H. Thomas, 2017-07-27 Professional certification has become a very popular topic and a significant number of individuals are making it a priority. Some people are torn on whether or not to obtain a certification to bolster their career. Others see the advantage of diversifying their professional portfolio and pursuing popular certifications in the areas of Project Management, Information Technology, Quality, or Human Resources. The Basics of Achieving Professional Certification: Enhancing Your Credentials provides clear-cut guidance on how to select a certification that is right for you and how you can continue to build your credentials in support of personal and professional goals. This easy-to-use guide can help anyone looking to achieve professional certification make informed decisions about the many options available. It can also help avoid the pitfalls of making the wrong choice as a result of being incorrectly informed. Examining the range of professional certifications offered by associations and organizations, it explains how to select the right professional certification and outlines best practices for completing the certification process. The book includes a CD that represents more than a year of development between resources in the U.S. and Europe. Packed with tools, it supplies permanent access to a suite of helpful training and development software, including:Library management system to track training material, books, and related items (created in MS Access)Learning management system to ensure training compliance (created in MS Access)A number of project management resources, including a comprehensive exam preparation programRoyalty free multimedia resources to add pizzazz to your e-learning programsForms, templates, and checklists to support training administrationTool |
| are marketing certifications worth it: CompTIA Cybersecurity Analyst (CySA+) CS0-002 Cert Guide Troy McMillan, 2020-09-28 This is the eBook version of the print title and might not provide access to the practice test software that accompanies the print book. Learn, prepare, and practice for CompTIA Cybersecurity Analyst (CySA+) CS0-002 exam success with this Cert Guide from Pearson IT Certification, a leader in IT certification learning. Master the CompTIA Cybersecurity Analyst (CySA+) CS0-002 exam topics: * Assess your knowledge with chapter-ending quizzes * Review key concepts with exam preparation tasks * Practice with realistic exam questions * Get practical guidance for next steps and more advanced certifications CompTIA Cybersecurity Analyst (CySA+) CS0-002 Cert Guide is a best-of-breed exam study guide. Leading IT certification instructor Troy McMillan shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. CompTIA Cybersecurity Analyst (CySA+) CS0-002 Cert Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Review questions help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well regarded for its level of detail, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that will allow you to succeed on the exam the first time. The study guide helps you master all the topics on the CompTIA Cybersecurity Analyst (CySA+) CS0-002 exam, including * Vulnerability management activities * Implementing controls to mitigate attacks and software vulnerabilities * Security solutions for infrastructure management * Software and hardware assurance best practices * Understanding and applying the appropriate incident response * Applying security concepts in support of organizational risk mitigation |
| are marketing certifications worth it: The Official CompTIA Security+ Self-Paced Study Guide (Exam SY0-601) CompTIA, 2020-11-12 CompTIA Security+ Study Guide (Exam SY0-601) |
| are marketing certifications worth it: Product Management in Practice Matt LeMay, 2017-11-08 Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad |
| are marketing certifications worth it: Coconuts & Kettlebells Noelle Tarr, Stefani Ruper, 2018-08-07 Achieve lasting health—without cutting calories or following dieting “rules”! Instead of obsessing about the quantity of food you eat, shift your focus to the quality, say Noelle Tarr and Stefani Ruper. The popular hosts of the Well-Fed Women podcast want you to make sure you’re getting enough food so that your body has the fuel and nourishment it needs to support a healthy, long, and energetic life. Noelle and Stefani know firsthand about the ups and downs of dieting. Like many people, they have struggled with confusing and frustrating health issues such as anxiety, infertility, and hormonal imbalance—but when they discovered that the secret to improving wellness was actually more food, they ditched the calorie counters and gave their bodies the nourishment they needed to heal. In the Coconuts and Kettlebells program, you’ll eat at least 2,000 calories a day—setting a minimum intake of fat, protein, and carbohydrates to ensure that your diet is full of nutrients. Noelle and Stefani identify the Big Four foods that cause the most health problems—grains, dairy, vegetable oils, and refined sugar. While many diets require you to eliminate these foods entirely, Coconuts and Kettlebells provides an easy-to-follow step-by-step system to test these foods and determine which you need to cut back on to feel better—and which you can eat without restrictions. To help you discover how your body responds to the Big Four, you’ll choose from two simple 4-week meal plans: one for Butter Lovers, people who tend to feel more satisfied eating higher ratios of fats, and one for Bread Lovers, people who tend to feel more satisfied eating higher ratios of carbs. Each meal plan comes with weekly shopping lists and instructions on how to batch cook, meal prep, and stock the pantry. In addition, you get more than 75 simple and delicious real food recipes, including: • Kale and Bacon Breakfast Skillet • Raspberry-Coconut Smoothie Bowl • Thai Coconut Curry Shrimp • Apple-Chicken Skillet • Moroccan Lamb Meatballs • Grilled Balsamic Flank Steak • Chocolate-Cherry Energy Bites • Lemon-Raspberry Mini Cheesecakes To go along with the meal plans, you’ll find three 4-week fitness plans tailored to beginner, intermediate, and advanced experience levels. Best of all, the workouts can be done anywhere—at your home or on the road—and take no more than 30 minutes each. A comprehensive whole-body program, Coconuts and Kettlebells provides the knowledge and tools you need to be healthy inside and out. |
| are marketing certifications worth it: Hacking Growth Sean Ellis, Morgan Brown, 2017-04-25 The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and spaghetti-on-the-wall approaches with more consistent, replicable, cost-effective, and data-driven results. |
| are marketing certifications worth it: The Art of Product Management Rich Mironov, 2008 The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. |
| are marketing certifications worth it: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| are marketing certifications worth it: Career in Digital Marketing Shahbaz Shaikh, 2021-10-26 In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this. |
| are marketing certifications worth it: Negotiating for Success: Essential Strategies and Skills George J. Siedel, 2014-10-04 We all negotiate on a daily basis. We negotiate with our spouses, children, parents, and friends. We negotiate when we rent an apartment, buy a car, purchase a house, and apply for a job. Your ability to negotiate might even be the most important factor in your career advancement. Negotiation is also the key to business success. No organization can survive without contracts that produce profits. At a strategic level, businesses are concerned with value creation and achieving competitive advantage. But the success of high-level business strategies depends on contracts made with suppliers, customers, and other stakeholders. Contracting capability—the ability to negotiate and perform successful contracts—is the most important function in any organization. This book is designed to help you achieve success in your personal negotiations and in your business transactions. The book is unique in two ways. First, the book not only covers negotiation concepts, but also provides practical actions you can take in future negotiations. This includes a Negotiation Planning Checklist and a completed example of the checklist for your use in future negotiations. The book also includes (1) a tool you can use to assess your negotiation style; (2) examples of “decision trees,” which are useful in calculating your alternatives if your negotiation is unsuccessful; (3) a three-part strategy for increasing your power during negotiations; (4) a practical plan for analyzing your negotiations based on your reservation price, stretch goal, most-likely target, and zone of potential agreement; (5) clear guidelines on ethical standards that apply to negotiations; (6) factors to consider when deciding whether you should negotiate through an agent; (7) psychological tools you can use in negotiations—and traps to avoid when the other side uses them; (8) key elements of contract law that arise during negotiations; and (9) a checklist of factors to use when you evaluate your performance as a negotiator. Second, the book is unique in its holistic approach to the negotiation process. Other books often focus narrowly either on negotiation or on contract law. Furthermore, the books on negotiation tend to focus on what happens at the bargaining table without addressing the performance of an agreement. These books make the mistaken assumption that success is determined by evaluating the negotiation rather than evaluating performance of the agreement. Similarly, the books on contract law tend to focus on the legal requirements for a contract to be valid, thus giving short shrift to the negotiation process that precedes the contract and to the performance that follows. In the real world, the contracting process is not divided into independent phases. What happens during a negotiation has a profound impact on the contract and on the performance that follows. The contract’s legal content should reflect the realities of what happened at the bargaining table and the performance that is to follow. This book, in contrast to others, covers the entire negotiation process in chronological order beginning with your decision to negotiate and continuing through the evaluation of your performance as a negotiator. A business executive in one of the negotiation seminars the author teaches as a University of Michigan professor summarized negotiation as follows: “Life is negotiation!” No one ever stated it better. As a mother with young children and as a company leader, the executive realized that negotiations are pervasive in our personal and business lives. With its emphasis on practical action, and with its chronological, holistic approach, this book provides a roadmap you can use when navigating through your life as a negotiator. |
| are marketing certifications worth it: Going IT Alone: The Handbook for Freelance and Contract Software Developers Leon Brown, 2016-12-05 A detailed guide to self-employment for software and web developers—from identifying your target market, through to managing your time, finances, and client behavior About This Book Discover how to make money with software development skills. Learn how to develop a marketing and sales strategy and develop profitable pricing strategies for your software services and products Gain insights through real case studies and insights provided from industry experts Who This Book Is For Going the self employed route in software development offers many opportunities to develop awareness and skills to enhance your career. Whether you are a student currently studying software development or a veteran software developer already in the industry, Going IT Alone provides you with insights you need to avoid the pitfalls of self employment and to succeed with software projects that are profitable and sustainable. What You Will Learn Identify and understand your target market. Propose the value of what your service or product offers. Build a business model that identifies key entities required to make your software business work. Develop marketing a marketing strategy that targets the right customer segments and produces the sales you need to be profitable. Analyze information to make better decisions and understand your business performance. Understand people through observation and use this to your advantage in project management and negotiation. Improve accuracy of estimates for time and costs of your software projects. Understand the relationship between code and the business strategy. Identify software features from a business perspective, allowing you to prioritise must have features from those that are less important to your profitability. Avoid the trap of increasing software development time and costs from features that provide no benefit or sales increase. In Detail No matter whether you are a student or an industry veteran, self employment adds a new dimension of opportunities to “learn and earn”, whether it be on a full-time or part-time basis. Develop the business acumen and understanding of the link between software patterns and business strategy that you need to become a successful and profitable independent software developer. Discover how to apply your software development skills to entrepreneurship. Decide whether you just want to earn or aspire to build the next Facebook. Supported by real world case studies and input from industry experts, the book looks at the business topics you need to understand to become an independent software developer. From the initial steps of identifying how you can make a profit with your software development skills, through to making your first sale and managing your projects, you will learn how to manage each of the major steps involved in becoming a self employed software developer – whether you decide to go freelance, take up contracting or develop your own product. Written specifically for software and web developers, the book identifies how business issues have a direct impact on code patterns used in software projects. Learn how to build your code to support your business model and with safety features to protect against potential threats that may emerge from the changing business environment. Style and approach This book is a detailed guide to self employment for software and web developers , covering major topics from identifying your target market and business model, through to managing your time, finances and client behavior. |
| are marketing certifications worth it: Marketing Superpowers Jon Davids, 2024-06-18 WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too. I wrote this book to show you exactly how it's done. Inside these pages, you'll learn: → How to turn attention into sales with this simple framework - so that you can make more money from every single click. → How to flip total strangers into your biggest fans with one critical story - so that you never waste an opportunity to convert. → How to charge more money for the same product with my 4 F's - so that you can lower your costs and watch your bank balance climb. → How to build endless social credibility with my 10 Faith Drivers - so that every customer sends 1, 2, or 3 more customers to your door. → How to inspire fan loyalty with my 5 Belief Builders - so that you can sell to the same people over and over again. → How to ensure that buying your product is the only logical decision - so that you can ethically serve your customers, which is why you're in business after all. → And so much more that you can put into action right now Stop worrying about your marketing and start obsessing over your brand. Because when you get that right, business is so much easier. |
| are marketing certifications worth it: Cisco Networking Simplified Jim Doherty, Neil Anderson, Paul L. Della Maggiora, 2008 This text serves as an introduction to networking technologies, providing an overview of topics and teaching their relevance to business and the Internet. Using a simple illustrated storytelling approach, it provides readers with a comprehensive reference to networking concepts. |
| are marketing certifications worth it: Learning How to Learn Barbara Oakley, PhD, Terrence Sejnowski, PhD, Alistair McConville, 2018-08-07 A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course Learning How to Learn have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid rut think in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun. |
| are marketing certifications worth it: Six Sigma with R Emilio L. Cano, Javier Martinez Moguerza, Andrés Redchuk, 2012-07-04 Six Sigma has arisen in the last two decades as a breakthrough Quality Management Methodology. With Six Sigma, we are solving problems and improving processes using as a basis one of the most powerful tools of human development: the scientific method. For the analysis of data, Six Sigma requires the use of statistical software, being R an Open Source option that fulfills this requirement. R is a software system that includes a programming language widely used in academic and research departments. Nowadays, it is becoming a real alternative within corporate environments. The aim of this book is to show how R can be used as the software tool in the development of Six Sigma projects. The book includes a gentle introduction to Six Sigma and a variety of examples showing how to use R within real situations. It has been conceived as a self contained piece. Therefore, it is addressed not only to Six Sigma practitioners, but also to professionals trying to initiate themselves in this management methodology. The book may be used as a text book as well. |
| are marketing certifications worth it: The Certified Reliability Engineer Handbook Donald W. Benbow, Hugh W. Broome, 2013 |
| are marketing certifications worth it: Clinical Aromatherapy - E-Book Jane Buckle, 2014-11-14 Enhance patient care with the help of aromatherapy! Clinical Aromatherapy: Essential Oils in Healthcare is the first and only peer-reviewed clinical aromatherapy book in the world and features a foreword by Dr. Oz. Each chapter is written by a PhD nurse with post-doctoral training in research and then peer reviewed by named experts in their field. This clinical text is the must-have resource for learning how to effectively incorporate aromatherapy into clinical practice. This new third edition takes a holistic approach as it examines key facts and topical issues in aromatherapy practice and applies them within a variety of contexts and conditions. This edition also features updated information on aromatherapy treatments, aromatherapy organizations, essential oil providers, and more to ensure you are fully equipped to provide patients with the best complementary therapy available. Expert peer-reviewed information spans the entire book. All chapters have been written by a PhD nurse with post-doctoral training in research and then peer reviewed by named experts in their field. Introduction to the principles and practice of aromatherapy covers contraindications, toxicity, safe applications, and more. Descriptions of real-world applications illustrate how aromatherapy works in various clinical specialties. Coverage of aromatherapy in psychiatric nursing provides important information on depression, psychosis, bipolar, compulsive addictive, addiction and withdrawal. In-depth clinical section deals with the management of common problems, such as infection and pain, that may frequently be encountered on the job. Examples of specific oils in specific treatments helps readers directly apply book content to everyday practice. Evidence-based content draws from thousands of references. NEW! First and only totally peer-reviewed, evidence-based, clinical aromatherapy book in the world. NEW Chapter on integrative Healthcare documenting how clinical aromatherapy has been integrated into hospitals and healthcare in USA, UK and elsewhere. NEW Chapter on the M Technique: the highly successful method of gentle structured touch pioneered by Jane Buckle that is used in hospitals worldwide. All chapters updated with substantial additional references and tables. |
| are marketing certifications worth it: Trust Me, I'm Lying Ryan Holiday, 2013-07-02 The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.” |
| are marketing certifications worth it: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| are marketing certifications worth it: Learning Google Analytics Mark Edmondson, 2022-11-10 Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation |
| are marketing certifications worth it: Research Handbook on Soft Law Mariolina Eliantonio, Emilia Korkea-aho, Ulrika Mörth, 2023-11-03 This pioneering Research Handbook provides an in-depth scholarly overview of the field of soft law, exploring the scope of current thinking in the field as well as proposing future pathways for soft law research. Through theoretical and empirical analyses by established voices in the field, the Research Handbook offers important insights and much-needed clarity into the dynamic and complex nature of soft law. This title contains one or more Open Access chapters. |
| are marketing certifications worth it: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| are marketing certifications worth it: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| are marketing certifications worth it: Computerworld , 2002-04-01 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| are marketing certifications worth it: Mike Holt's Illustrated Guide to Electrical Exam Preparation, Based on the 2017 NEC Mike Holt, 2017-05-02 |
| are marketing certifications worth it: NASM Essentials of Personal Fitness Training , 2008 Developed by the National Academy of Sports Medicine (NASM), this book is designed to help people prepare for the NASM Certified Personal Trainer (CPT) Certification exam or learn the basic principles of personal training using NASM's Optimum Performance Training (OPT) model. The OPT model presents NASM's protocols for building stabilization, strength, and power. More than 600 full-color illustrations and photographs demonstrate concepts and techniques. Exercise color coding maps each exercise movement to a specific phase on the OPT model. Exercise boxes demonstrate core exercises and detail the necessary preparation and movement. Other features include research notes, memory joggers, safety tips, and review questions. |
| are marketing certifications worth it: The Certified Six Sigma Green Belt Handbook, Second Edition Roderick A. Munro, Govindarajan Ramu, Daniel J. Zrymiak, 2015-05-13 This reference manual is designed to help those interested in passing the ASQ's certification exam for Six Sigma Green Belts and others who want a handy reference to the appropriate materials needed to conduct successful Green Belt projects. It is a reference handbook on running projects for those who are already knowledgeable about process improvement and variation reduction. The primary layout of the handbook follows the ASQ Body of Knowledge (BoK) for the Certified Six Sigma Green Belt (CSSGB) updated in 2015. The authors were involved with the first edition handbook, and have utilized first edition user comments, numerous Six Sigma practitioners, and their own personal knowledge gained through helping others prepare for exams to bring together a handbook that they hope will be very beneficial to anyone seeking to pass the ASQ or other Green Belt exams. In addition to the primary text, the authors have added a number of new appendixes, an expanded acronym list, new practice exam questions, and other additional materials |
| are marketing certifications worth it: Building a StoryBrand Donald Miller, 2017-10-10 More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| are marketing certifications worth it: FabJob Guide to Become a Bookstore Owner Grace Jasmine, 2005-01-01 In this FabJob guide you will discover: information about different types of bookstores you can open, with information about how to buy an existing bookstore or open a new bookstore; how to create a business plan and get financing; how to design your bookstore to maximize sales; where to get books and other products for your store plus how to set your prices; [and] essential advice for managing your store, plus how to market your bookstore and attract customers.--Back cover. |
| are marketing certifications worth it: Product Marketing, Simplified Srini Sekaran, 2020-07-19 A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. |
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Are Marketing Certifications Worth It: Marketing in a Digital World Aric Rindfleisch,Alan J. Malter,2019-09-19 Marketing in a Digital World consists of nine essays on how the digital …
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Are Marketing Certifications Worth It (2024) - wiki.morris.org.au
Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing …
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The importance of certifications worth getting all, an excellent practices, they have specific questions not a particular jobs would if you will be approved or it professionals?
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Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing …
Are Marketing Certifications Worth It (2024)
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Are Marketing Certifications Worth It (2024) - bubetech.com
digital revolution has affected marketing theory and practice Leading marketing scholars including several editors of premier academic journals provide fresh insights for both scholars …
Certified Marketing Management Professional
Whether from the current developments in logistics efficiencies and product and pricing strategies, to the recent advancements in promotional media, IIMP® has been able to acknowledge these …
Are Marketing Certifications Worth It (book)
principles and techniques that drive successful marketing in the digital age Solve real world challenges by using practices developed by top companies while Digital Marketing experts and …
PROFESSIONAL CERTIFICATE PROGRAMME IN DIGITAL …
Joining this programme will enable you to gain a well-rounded understanding of industry-oriented digital marketing practices and analytics for evaluating digital marketing activities. By 2025, …
Are Marketing Certifications Worth It - bubetech.com
Enjoying the Melody of Expression: An Psychological Symphony within Are Marketing Certifications Worth It In a global consumed by screens and the ceaseless chatter of instant …
Marketo Certified Expert Exam
The Marketo Certified Expert designation is a technical marketing credential that validates an individual’s competency, expertise, and operational knowledge in the broad use of Marketo.
Are Product Management Certifications Worth It
product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo! are product management certifications worth it: EMPOWERED Marty Cagan, 2020-12-03 Great …
Become a Certified Digital Marketing Expert
digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get the thinking and tools to become a leading player on the digital …
Are Marketing Certifications Worth It (2024)
Are Marketing Certifications Worth It: Marketing in a Digital World Aric Rindfleisch,Alan J. Malter,2019-09-19 Marketing in a Digital World consists of nine essays on how the digital …
Are Marketing Certifications Worth It (Download Only)
explore and download free Are Marketing Certifications Worth It PDF books and manuals is the internets largest free library. Hosted online, this catalog compiles a vast assortment of …
Are Marketing Certifications Worth It (book)
Are Marketing Certifications Worth It: Marketing in a Digital World Aric Rindfleisch,Alan J. Malter,2019-09-19 Marketing in a Digital World consists of nine essays on how the digital …
Are Marketing Certifications Worth It (2024) - bgb.cyb.co.uk
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Are Marketing Certifications Worth It: Marketing in a Digital World Aric Rindfleisch,Alan J. Malter,2019-09-19 Marketing in a Digital World consists of nine essays on how the digital …
Are Marketing Certifications Worth It (book)
Within the captivating pages of Are Marketing Certifications Worth It a literary masterpiece penned by a renowned author, readers set about a transformative journey, unlocking the secrets and …
Are Marketing Certifications Worth It (2024)
Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing …
