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| as seen on tv marketing: As Seen on TV Lou Harry, Sam Stall, 2002 Do you want thicker, fuller hair? How about a bigger bustline? A smaller waistline? Or buns of steel? Are you troubled by garden pests, unsightly stains, or an inexplicable desire to look like Richard Simmons? If you answered Yes to these questions, we can't really help you. But you might enjoy As Seen on TV, an illustrated history of the greatest gizmos and gadgets ever hawked on television. Here are the real-life stories of Ginsu Knives, K-Tel Records, the Clapper, the Thighmaster, NordicTrack, Time-Life Books, and dozens of other products that have broken the backs of UPS delivery men everywhere. This nostalgic tribute is jam-packed with color photography, fascinating trivia, and loads of fun. You'll learn the secrets of the perfect pitch from As Seen on TV pioneer Ron Popeil. You'll discover unauthorized uses for your favorite products (yes, Virginia, you can eat your Chia Pet sprouts). And you'll find out which of TV's biggest celebrities--from Florence Henderson to Ricardo Montalban--would agree to hawk diet aids, ab-blasters, blemish removers, and teeth whiteners. But that's not all! Purchase this incredible volume today, and we'll give you an extra chapter on the Auto Hammer, Bacon Magic, and The Craftmatic Adjustable Bed--absolutely free! |
| as seen on tv marketing: Television Secrets for Marketing Success Joseph Sugarman, 1998 Includes capsules of experiences marketing products in addition to writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials--Jacket. |
| as seen on tv marketing: As Seen on TV Sarah Mlynowski, 2009-06-01 * |
| as seen on tv marketing: As Seen on TV Karal Ann Marling, 1996-03-01 America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked--and how we looked--mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady's apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV. |
| as seen on tv marketing: Brought to You By Lawrence R. Samuel, 2009-03-06 “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that. |
| as seen on tv marketing: All-Inclusive TV Chuck Hengel, 2021-06-29 IS TELEVISION ADVERTISING YOUR NEXT BOLD MOVE? Americans are watching more video content than ever--nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge. All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity. If you're trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building. |
| as seen on tv marketing: The Business of Media Distribution Jeffrey C. Ulin, 2019-05-30 In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book. |
| as seen on tv marketing: Transmedia Marketing Anne Zeiser, 2015-06-19 Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project. |
| as seen on tv marketing: Mentor to Millions Kevin Harrington, Mark Timm, 2022-11-01 Kevin Harrington, one of the original sharks of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed--at work, at home, and in every area of life. On one of the best days of his life as an entrepreneur, Mark Timm found himself sitting in his car at the end of his driveway. In just a minute he would go into the house and greet his wife and children. But as he basked in the success he'd just had, he also had to face a surprising realization: he didn't really want to go home. Mark knew that once he stepped into the happy chaos of his family, the euphoria of the day would evaporate. His work life and his home life might as well have been two different worlds. And at that moment, he acknowledged--as he puts it--that my businesses were getting my first and my best, while my family got my last and my least. Mentor to Millions charts Mark's journey from that pivotal moment to a whole new understanding of how work, life, and relationships can coexist and thrive together. His guide through this journey: his accomplished mentor, Kevin Harrington, one of the original sharks from Shark Tank, who shares amazing stories and imparts invaluable wisdom about how to win in business and in every area of life. This deeply personal, easy-to-follow book invites you to join Mark and Kevin on the journey. Every page pulls back the curtain on entrepreneurship at the highest level, revealing priceless business lessons--which lead to the biggest lesson of all: combining the best of business, family, and personal life. If you're succeeding in business, struggling, or just starting out, and want your life at home to be what you've always dreamed it can be, this is the lesson you need to learn: the most valuable business you'll ever own, work for, or be a part of isn't the business you go to every day, it's the one you go home to. |
| as seen on tv marketing: Act Now! Kevin Harrington, William Simon, 2009 Harrington, the infomercial guru who started the infomercial craze with products like the Ginsu Knife, Wally Wok, and the Ab Isolator, brings his experience and know-how to ambitious entrepreneurs, inventors, and businesspeople. |
| as seen on tv marketing: Ogilvy on Advertising David Ogilvy, 2013-09-11 A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
| as seen on tv marketing: Operators Are Standing By Michael Planit, 2007-05-04 As Seen On TV! Tap into the power of direct response marketing How many times has this happened to you? You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax... Everything you need to know is right here! Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to: DEVELOP YOUR IDEA and create a product that really sells GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues |
| as seen on tv marketing: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| as seen on tv marketing: The Erotic History of Advertising Tom Reichert, 2010-04-06 Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout. |
| as seen on tv marketing: Analyzing Music in Advertising Nicolai Graakjaer, 2014-11-27 The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice. |
| as seen on tv marketing: I Guarantee It George Zimmer, 2021-09-21 America knew George Zimmer for one of the most famous slogans in television advertising history: “I guarantee it.” Zimmer rode his promise to lead the Men’s Wearhouse to unimagined success as a retail giant. Now, years removed from his stunning dismissal as leader of the company he founded, I Guarantee It recounts the journey of Zimmer’s rise, the fall of the Men’s Wearhouse, and his personal renewal. For forty-one years, George Zimmer forged a relationship with American men who wanted to like the way they looked without getting too fussy about it. He made them a promise that came straight from the shoulder: “I guarantee it,” he said, and it was ironclad. By the millions, customers walked into The Men’s Wearhouse stores in all fifty states and Canada, where they received “quality, service, and a good price,” where they bought suits, ties, sports coats, and slacks by the tens of billions of dollars. Then a backstabbing — the handpicked board of directors fired Zimmer from the company he had created and developed into the most successful men’s specialty store in world history. Eight years later, Zimmer is back to tell his story: a man raised by a prosperous and loving family, a fun-loving son of the sixties, a merchant, an entrepreneur, a pitchman for the ages. Zimmer’s ouster devastated but did not destroy him. His is a story of hard work and resilience, about a life in business that succeeded beyond belief and followed the Golden Rule. It’s a story that will teach and inspire. He guarantees it. |
| as seen on tv marketing: That's the Way It Is Charles L. Ponce de Leon, 2016-09-09 Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. That s the Way It Is gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like 60 Minutes and 20/20, as well as morning news shows like Today and Good Morning America. Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal. |
| as seen on tv marketing: The Rational Optimist Matt Ridley, 2011-06-07 For two hundred years the pessimists have dominated public discourse, insisting that things will soon be getting much worse. But in fact, life is getting better—and at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before. In his bold and bracing exploration into how human culture evolves positively through exchange and specialization, bestselling author Matt Ridley does more than describe how things are getting better. He explains why. An astute, refreshing, and revelatory work that covers the entire sweep of human history—from the Stone Age to the Internet—The Rational Optimist will change your way of thinking about the world for the better. |
| as seen on tv marketing: Advertising Today Warren Berger, 2004-03-01 Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status. |
| as seen on tv marketing: On Television (Large Print 16pt) Pierre Bourdieu, 2010-11-12 On Television exposes the invisible mechanisms of manipulation and censorship that determine what appears on the small screen. Bourdieu shows how the ratings game has transformed journalism - and hence politics - and even such seemingly removed fields as law' science' art' and philosophy. Bourdieu had long been concerned with the role of television in cultural and political life when he bypassed the political and commercial control of the television networks and addressed his country's viewers from the television station of the College de France. On Television' which expands on that lecture' not only describes the limiting and distorting effect of television on journalism and the world of ideas' but offers the blueprint for a counterattack. |
| as seen on tv marketing: Reality In Advertising Rosser Reeves, 2017-06-09 Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as the best book for professionals that has ever come out of Madison Avenue. Rosser Reeves says: The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research. These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now |
| as seen on tv marketing: The New Advertising Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang, 2016-09-19 The era of big data has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. |
| as seen on tv marketing: Window to the Future Steve Kosareff, 2005-03-03 Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light. |
| as seen on tv marketing: America, As Seen on TV Clara E Rodríguez, 2018-03-20 Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US. |
| as seen on tv marketing: This Is Marketing Seth Godin, 2018-11-13 #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way. |
| as seen on tv marketing: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| as seen on tv marketing: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| as seen on tv marketing: Marketing Patrick Forsyth, 2009-09-09 The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization. |
| as seen on tv marketing: Marketing in Japan Ian Melville, 2012-05-23 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan. |
| as seen on tv marketing: Audience of One: Donald Trump, Television, and the Fracturing of America James Poniewozik, 2019-09-10 New York Times Book Review • Notable Book of the Year Washington Post • 50 Notable Works of Nonfiction in 2019 NPR.org • NPR 2019 Concierge Slate • 10 Best Books of the Year Chicago Tribune • Best Books of the Year Publishers Weekly • 10 Best Books of the Year Audience of One reframes America’s identity through the rattled mind of an insomniac, cable-news-junkie president.New York Times chief television critic James Poniewozik offers a “darkly entertaining” (Carlos Lozada, Washington Post) history of mass media from the early 1980s to today, demonstrating how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In charting the seismic evolution of television from a monolithic mass medium into today’s fractious confederation of spite-and-insult media subcultures, Poniewozik reveals how Donald Trump took advantage of these historic changes by constantly reinventing himself: from a boastful cartoon zillionaire; to 1990s self-parodic sitcom fixture; to The Apprentice reality-TV star; and finally to Twitter-mad, culture-warring demagogue. Already lauded as a “brilliant and daring” (Annalisa Quinn, NPR) work that defines a generation, Audience of One emerges as a classic in cultural criticism. |
| as seen on tv marketing: An Introduction to Social Media Marketing Alan Charlesworth, 2014-11-20 Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Chapter exercises not only help develop knowledge, but test the learners' understanding of how the various concepts and models are best used by requiring them to investigate how they are best applied in real-world scenarios. The book is supported by the author's excellent website, which includes links to continually updated statistics as well as articles that keep the reader in touch with the constant changes to this dynamic area. Topics covered in this book include: Social networking Consumer reviews Social service and support Real-time social media marketing Blogging Viral marketing and influencers Advertising on social media And much more. An Introduction to Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative facet of present-day marketing. |
| as seen on tv marketing: Search Engine Advertising Catherine Seda, 2004 Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories. |
| as seen on tv marketing: Making Videos for Money Barry Hampe, 1998-02-15 Provides information on planning, writing, directing, and completing videos, discusses how to handle clients, and addresses the specific needs of different type of videos. |
| as seen on tv marketing: Advertising and Promotion Chris Hackley, Rungpaka Amy Hackley, 2017-11-25 Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose. The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. Snapshots bring in aspects of cross-cultural advertising such as Barbie in China. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos. The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com. Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level. |
| as seen on tv marketing: Make Room for TV Lynn Spigel, 1992-06 Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented window on the world, or as a one-eyed monster that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams. |
| as seen on tv marketing: Foundations of Marketing, 7e John Fahy, David Jobber, 2022-04-29 Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK |
| as seen on tv marketing: No B.S. Trust Based Marketing Dan S. Kennedy, Matt Zagula, 2012-07-12 “ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash Ahead Trust Between Consumers and Businesses is Gone Here's How to Fix It Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers 8 ways to demonstrate trustworthiness to prospective clients The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream “salesman” to prospects Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? How to keep products, services and prospects away from the avalanche of competitive and confusing information online The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake |
| as seen on tv marketing: Financial Dimensions of Marketing Decisions David W. Stewart, 2019-05-04 This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects. |
| as seen on tv marketing: Advertising 1972 United States. Congress. Senate. Committee on Commerce, 1972 |
| as seen on tv marketing: Breakthrough Advertising Eugene Schwartz, 2017-04-15 |
Menu Cozinha e Bar - Restaurante Seen Lisboa
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SEEN Sky Bar - Restaurante Seen Lisboa
A vista deslumbrante sobre Lisboa, aliada à elegância e estilo SEEN, cria o cenário ideal para partilhar almoços apetitosos e petiscos ao longo dia, perfeitos para uma mesa cheia de amigos. …
Seen Lisboa Restaurant - 9th floor of nº 185 of Av. da Liberdade
SEEN by Olivier, Restaurant and Bar, is the hotspot for exceptional nights out in Lisbon to be enjoyed from the 9th floor of Tivoli Avenida Liberdade hotel.
SEEN Sky Bar Lisbon - Restaurante Seen Lisboa
The already iconic panoramic view over Lisbon, paired with the elegance and style of SEEN, creates the ideal setting to accommodate appetizing lunches or snacks & bites – in an all day dining …
Seen Lisboa Restaurant - The uncontested Lisbon hotspot
The combination of panoramic views, cool surroundings and an eclectic cuisine and bar menu shape SEEN Lisboa. Inspired by contemporary cuisine and influenced by Mediterranean and Japanese …
Meet the Cuisine & Bar Menu - Seen Lisboa Restaurant
Inspired by contemporary cuisine and influenced by Mediterranean and Japanese cuisine, SEEN Lisboa's menu offers a variety of dishes designed to be shared at a table full of friends. SEEN …
Restaurante Seen Lisboa - O hotspot incontestado de Lisboa
Com um conceito desenvolvido pelo Chefpreneur Olivier da Costa, o SEEN Lisboa é o hotspot incontestado da cidade, com a sua decoração art déco e a vista mais deslumbrante de Lisboa. …
Reservas Seen Lisboa - Reserve a sua mesa no Restaurante Seen …
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Restaurante Seen Lisboa - 9º piso do nº 185 da Av. da Liberdade
O SEEN by Olivier, Restaurante e Bar, é o hotspot que anima as noites Lisboetas a partir do 9º piso do Hotel Tivoli Avenida Liberdade. A decoração inspirada no estilo Art Déco e a vista …
Menu Cozinha e Bar - Restaurante Seen Lisboa
Com inspiração na cozinha contemporânea e influências na gastronomia mediterrânea e japonesa, o menu do SEEN Lisboa dá palco a uma variedade de pratos pensados para …
SEEN Sky Bar - Restaurante Seen Lisboa
A vista deslumbrante sobre Lisboa, aliada à elegância e estilo SEEN, cria o cenário ideal para partilhar almoços apetitosos e petiscos ao longo dia, perfeitos para uma mesa cheia de …
Seen Lisboa Restaurant - 9th floor of nº 185 of Av. da Liberdade
SEEN by Olivier, Restaurant and Bar, is the hotspot for exceptional nights out in Lisbon to be enjoyed from the 9th floor of Tivoli Avenida Liberdade hotel.
SEEN Sky Bar Lisbon - Restaurante Seen Lisboa
The already iconic panoramic view over Lisbon, paired with the elegance and style of SEEN, creates the ideal setting to accommodate appetizing lunches or snacks & bites – in an all day …
Seen Lisboa Restaurant - The uncontested Lisbon hotspot
The combination of panoramic views, cool surroundings and an eclectic cuisine and bar menu shape SEEN Lisboa. Inspired by contemporary cuisine and influenced by Mediterranean and …
Meet the Cuisine & Bar Menu - Seen Lisboa Restaurant
Inspired by contemporary cuisine and influenced by Mediterranean and Japanese cuisine, SEEN Lisboa's menu offers a variety of dishes designed to be shared at a table full of friends. SEEN …
Restaurante Seen Lisboa - O hotspot incontestado de Lisboa
Com um conceito desenvolvido pelo Chefpreneur Olivier da Costa, o SEEN Lisboa é o hotspot incontestado da cidade, com a sua decoração art déco e a vista mais deslumbrante de …
Reservas Seen Lisboa - Reserve a sua mesa no Restaurante …
Reservas Seen Lisboa. Reserve a sua mesa no Seen Lisboa e venha ter connosco. Nós tratamos da sua experiência para que seja memorável. Sin and be Seen.
Reservations at Seen Lisboa - Restaurante Seen Lisboa
Reservations at Seen Lisboa. Book your table at Seen Lisboa and join us. We will take care of your experience to make it memorable. Sin and be Seen.
Restaurante Seen Lisboa - 9º piso do nº 185 da Av. da Liberdade
O SEEN by Olivier, Restaurante e Bar, é o hotspot que anima as noites Lisboetas a partir do 9º piso do Hotel Tivoli Avenida Liberdade. A decoração inspirada no estilo Art Déco e a vista …
