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| associate degree digital marketing: (Re)Defining the Goal Kevin J. Fleming, Ph.d., Ph D Kevin J Fleming, 2016-07-02 How is it possible that both university graduates and unfilled job openings are both at record-breaking highs? Our world has changed. New and emerging occupations in every industry now require a combination of academic knowledge and technical ability. With rising education costs, mounting student debt, fierce competition for jobs, and the oversaturation of some academic majors in the workforce, we need to once again guide students towards personality-aligned careers and not just into college. Extensively researched, (Re)Defining the Goal deconstructs the prevalent one-size-fits-all education agenda. The author provides a fresh perspective, replicable strategies, and outlines six proven steps to help students secure a competitive advantage in the new economy. Gain a new paradigm and the right resources to help students avoid the pitfalls of unemployment, or underemployment, after graduation. |
| associate degree digital marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| associate degree digital marketing: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| associate degree digital marketing: Essentials of Marketing Edmund Jerome McCarthy, William D. Perreault, 1988 |
| associate degree digital marketing: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| associate degree digital marketing: Digital Marketing Essentials Jeff Larson, Stuart Draper, 2017 |
| associate degree digital marketing: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| associate degree digital marketing: Social Media Marketing Made Simple Larry Garland, 2021-02-16 Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century. |
| associate degree digital marketing: White Awareness Judy H. Katz, 1978 Stage 1. |
| associate degree digital marketing: Implementing Marketing Strategies Thomas V. Bonoma, 1981 |
| associate degree digital marketing: EMarketing Rob Stokes, Quirk eMarketing (Firm), The Minds of Quirk, 2010 Review: This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing. Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success. - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared. |
| associate degree digital marketing: The Marketing Guide For Financial Advisors Claire Akin, 2019-11-06 The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing. |
| associate degree digital marketing: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| associate degree digital marketing: Evolving Entrepreneurial Education Victoria L. Crittenden, Kathryn Esper, Rosa Slegers, Nathaniel Karst, 2015-08-14 In this book, written by educators for educators, scholars from a variety of academic disciplines at Babson College share their experiences in inspiring the next generation of entrepreneurs. It offers unique insights into how self and contextual awareness is created and delivered. |
| associate degree digital marketing: Career in Digital Marketing Shahbaz Shaikh, 2021-10-26 In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this. |
| associate degree digital marketing: How to Start a Digital Marketing Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| associate degree digital marketing: Digital Analytics for Marketing A. Karim Feroz, Gohar F. Khan, Marshall Sponder, 2024-01-25 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides. |
| associate degree digital marketing: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| associate degree digital marketing: Digital Advertising Shelly Rodgers, Esther Thorson, 2017-02-17 Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners. |
| associate degree digital marketing: ACSM's Resources for the Personal Trainer American College of Sports Medicine, 2013-03-22 ACSM’s Resources for the Personal Trainer provides a broad introduction to the field of personal training, covering both basic science topics and practical application. It was originally designed to help people prepare for the ACSM Personal Training Certification Exam. It continues to serve that function, but the market for it has expanded to practitioners in the field looking for an additional resource, as well as in an academic setting where the book is a core text for personal training programs. |
| associate degree digital marketing: DAMA-DMBOK Dama International, 2017 Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment. |
| associate degree digital marketing: Multiculturalism in the Workplace Theresa De Jesus Paris Ph D, Theresa Paris, 2012-06-09 With the ever increasing global economic interaction that often involves the workplace, it is imperative that we deepen our understanding of the dynamics of communication among different cultures. Through clear and precise examples, Dr. Theresa Paris' book succinctly exemplifies the basic broad differences of cultures and the importance of understanding cultural interaction in the workplace, based on work developed by Dr. Geert Hofstede, a pioneer and international leading scientist in the field of International Communication. These basic principles are applicable to most cultures. This book is a must for managers and students, and offers general information to all who wish to expand their knowledge of people to people interaction. Hector Robertin Ph.D. Multiculturalism in the Workplace engages everyone from the expert to the lay reader in principles validated through academic research. Through Barb's story, the reader is invited to explore the high level of misunderstanding among cultures and seek solutions for collaborative team development. Dr. Paris has simplified the understanding of Hofstede's research on cultural measurements in business by connecting them to different cultural traits, such as individualism and collectivism. Even the newest person to the study of multiculturalism will acquire excellent tools for interpreting actions and behaviors within his/her own environment. Sharon Seeberger, B.A. |
| associate degree digital marketing: Music from Another World Robin Talley, 2020-03-31 A master of award-winning queer historical fiction, New York Times bestselling author Robin Talley brings to life an emotionally captivating story about the lives of two teen girls living in an age when just being yourself was an incredible act of bravery. It’s summer 1977 and closeted lesbian Tammy Larson can’t be herself anywhere. Not at her strict Christian high school, not at her conservative Orange County church and certainly not at home, where her ultrareligious aunt relentlessly organizes antigay political campaigns. Tammy’s only outlet is writing secret letters in her diary to gay civil rights activist Harvey Milk…until she’s matched with a real-life pen pal who changes everything. Sharon Hawkins bonds with Tammy over punk music and carefully shared secrets, and soon their letters become the one place she can be honest. The rest of her life in San Francisco is full of lies. The kind she tells for others—like helping her gay brother hide the truth from their mom—and the kind she tells herself. But as antigay fervor in America reaches a frightening new pitch, Sharon and Tammy must rely on their long-distance friendship to discover their deeply personal truths, what they’ll stand for…and who they’ll rise against. |
| associate degree digital marketing: Internet Marketing Matt Bailey, 2011-04-05 Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide! |
| associate degree digital marketing: Higher Education Opportunity Act United States, 2008 |
| associate degree digital marketing: The Fourth Industrial Revolution Alan Nankervis, Julia Connell, Alan Montague, John Burgess, 2021-08-11 This book explores the core themes of the Fourth Industrial Revolution (4IR) highlighting the digital transformation that has been occurring in society and business. Representing an interface between technologies in the physical, digital and biological disciplines the book explores emerging technologies such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing. The findings of collaborative research studies on the potential impact of the 4IR on the labour markets, occupations, future workforce competencies and skills associated with eight industry sectors in Australia are reported. The sectors are: agriculture and mining; manufacturing and logistics; health, medical and nursing; education; retail; financial services; government services and tourism. |
| associate degree digital marketing: Handbook of Marketing and Finance Shankar Ganesan, 2012 Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. |
| associate degree digital marketing: Contemporary Issues in Social Media Marketing Bikramjit Rishi, Subir Bandyopadhyay, 2017-07-28 In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands. |
| associate degree digital marketing: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| associate degree digital marketing: Advances in Digital Marketing in the Era of Artificial Intelligence Moez Ltifi, 2024-07-12 This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions. |
| associate degree digital marketing: The Robert Collier Letter Book Robert Collier, 2021-03-04 Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote Secret of the Ages during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. |
| associate degree digital marketing: Contagious Jonah Berger, 2016-05-03 Upper Saddle River, N.J. : Creative Homeowner, |
| associate degree digital marketing: Need-to-Know Marketing Tim Ambler, 1992 |
| associate degree digital marketing: The SAGE Handbook of Digital Marketing Annmarie Hanlon, Tracy L. Tuten, 2022-06-10 Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing |
| associate degree digital marketing: Digital Communications Professionals Kezia Endsley, 2021-07-15 Welcome to the digital communications field! If you are interested in a career in digital communications, you’ve come to the right book. So what exactly do these people do on the job, day in and day out? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this even the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Digital Communications Professionals: A Practical Career Guide, which includes interviews with professionals in the field, covers the following areas of this field that have proven to be stable, lucrative, and growing professions. Digital media/content creation specialists Digital advertising and marketing professionals Social media specialists SEO (search engine optimization) and web analytics specialists Podcasters |
| associate degree digital marketing: GED Test Prep , 2008 GED Test Prep is a comprehensive guide to excelling on the GED as well as guidance on new topics, such as business documents and number grids. This guide also provides a diagnostic exam and a complete online test for each of the five subject areas. |
| associate degree digital marketing: Marketing Professionals Kezia Endsley, 2021-11-15 Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing SEO (search engine optimization) and web analytics Social media marketing Graphic design Brand management Product marketing |
| associate degree digital marketing: NPTAE Secrets Nptae Exam Secrets Test Prep, 2018-04-12 ***Includes Practice Test Questions*** NPTAE Secrets helps you ace the National Physical Therapy Assistant Examination, without weeks and months of endless studying. Our comprehensive NPTAE Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. NPTAE Secrets includes: The 5 Secret Keys to NPTE & NPTAE Test Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; A comprehensive review including: Nervous System, Signs and Symptoms, Major Hormones, Respiratory System, Cardiac Review, Maternal Responses, Psychological Processes, Blood and Urine Values, Nutrient Review, Pediatric Conditions, Musculoskeletal Conditions, GI Disease Review, Organ Functions, Pathological Conditions, Basic Tissues, Wound Care, Special Test, Exercise Principles, Gait Cycle, Prosthetic Terminology, Normal Lab Values, Modalities, Developmental Milestones, MET Review, and much more... |
| associate degree digital marketing: Strategic Advertising Management Larry Percy, Richard H. Elliott, 2021 |
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Digital Marketing Associate of Applied Science - Full Sail …
In this program, you will learn how to create a viable marketing and strategic plan for selling products or services, develop and cultivate a brand, and protect that entity within the digital …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for NTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
Associate in Applied Science - T Degree - Bellevue College
The Associate in Applied Science – Transfer Digital Marketing degree provides students with practical, hands-on experience across the full spectrum of marketing.
AAS Marketing Guided Pathway Effective beginning with the …
Contact your advisor at Collin College for information about applying for your associate degree. C Core Curriculum transferrable to any public college or university in Texas.
Marketing – Online Accelerated Degree WEB 2022-23
Designed for the adult learner, you can complete this degree entirely online in 16 months of full-time study (fall, spring, summer, fall) by combining accelerated online Marketing courses with …
ASSOCIATE OF APPLIED BUSINESS DEGREE - University of …
The associate degree program provides students with the foundational knowledge of marketing concepts preparing graduates for entry-level positions in retail, sales, wholesale, and …
Marketing [Associate in Science | Code: 25047 | 60 credits]
Academic Pathway at MDC: The AS in Marketing - Digital Marketing Track is a pathway to the BAS in Supervision and Management. Course leads to a College Credit Certificate (CCC) in …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for MSTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
Marketing, Associate in Arts (AA) - Santa Barbara City College
In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling and computer graphics applications in the creation of successful …
CIP (1252140101 - Miami Dade College
The Associate in Science (AS) in Marketing is designed mainly for students who intend to seek immediate employment in the fields of marketing, international business and trade, or real …
Program Description Associate in Science in Business ... - AVC
Students who complete the associate degree have enhanced employability in several fi elds. They are well-prepared for entry-level career opportunities in areas such as marketing, purchasing, …
Associate of Science in Digital Media - wilmu.edu
This versatile associate degree program will give you the functional design skills and technical proficiency you'll need to create captivating digital content across multiple platforms.
Associate of Science in Marketing Management - 2126
Program Description: The Associate of Science degree in Marketing Management, emphasizes the development of management and leadership skills needed in marketing occupations such …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
On an annual basis the UWSP School of Business and Economics will receive contact information for students enrolled in the Northcentral Technical College Digital Marketing program in order …
ENTERTAINMENT PRODUCTION AND MARKETING …
The Entertainment Promotion and Marketing Production program provides students with the skills, knowledge, training and relationships necessary for entry level employment in the …
2025-2026 DCTC Catalog, Programs and Majors - Dakota …
Training includes basic sales techniques, general management and marketing concepts, customer relations, and consumer buying behavior. The Marketing program at DCTC is ranked …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
information for students enrolled in the Northcentral Technical College Digital Marketing program in order for the Sentry School of Business and Economics to provide advice on transferring …
How to Build a Digital Marketing Program at Your School
Three course concentration for the MBA program. Cross-level list with undergraduate class due to new program and low initial class enrollment. Minimize pre-requisites to each course. All …
Associate Manager, Digital Marketing - King Technology
Jan 31, 2024 · As the Associate Digital Marketing Manager focusing on Email, App Development, Website and CRM, you will play a pivotal role in shaping our digital marketing efforts and …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for MSTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
Digital Marketing Associate of Applied Science - Full Sail …
In this program, you will learn how to create a viable marketing and strategic plan for selling products or services, develop and cultivate a brand, and protect that entity within the digital …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for NTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
Associate in Applied Science - T Degree - Bellevue College
The Associate in Applied Science – Transfer Digital Marketing degree provides students with practical, hands-on experience across the full spectrum of marketing.
AAS Marketing Guided Pathway Effective beginning with the …
Contact your advisor at Collin College for information about applying for your associate degree. C Core Curriculum transferrable to any public college or university in Texas.
Marketing – Online Accelerated Degree WEB 2022-23
Designed for the adult learner, you can complete this degree entirely online in 16 months of full-time study (fall, spring, summer, fall) by combining accelerated online Marketing courses with …
ASSOCIATE OF APPLIED BUSINESS DEGREE - University of …
The associate degree program provides students with the foundational knowledge of marketing concepts preparing graduates for entry-level positions in retail, sales, wholesale, and …
Marketing [Associate in Science | Code: 25047 | 60 credits]
Academic Pathway at MDC: The AS in Marketing - Digital Marketing Track is a pathway to the BAS in Supervision and Management. Course leads to a College Credit Certificate (CCC) in …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for MSTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
Marketing, Associate in Arts (AA) - Santa Barbara City College
In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling and computer graphics applications in the creation of successful …
CIP (1252140101 - Miami Dade College
The Associate in Science (AS) in Marketing is designed mainly for students who intend to seek immediate employment in the fields of marketing, international business and trade, or real …
Program Description Associate in Science in Business ... - AVC
Students who complete the associate degree have enhanced employability in several fi elds. They are well-prepared for entry-level career opportunities in areas such as marketing, purchasing, …
Associate of Science in Digital Media - wilmu.edu
This versatile associate degree program will give you the functional design skills and technical proficiency you'll need to create captivating digital content across multiple platforms.
Associate of Science in Marketing Management - 2126
Program Description: The Associate of Science degree in Marketing Management, emphasizes the development of management and leadership skills needed in marketing occupations such …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
On an annual basis the UWSP School of Business and Economics will receive contact information for students enrolled in the Northcentral Technical College Digital Marketing program in order …
ENTERTAINMENT PRODUCTION AND MARKETING …
The Entertainment Promotion and Marketing Production program provides students with the skills, knowledge, training and relationships necessary for entry level employment in the …
2025-2026 DCTC Catalog, Programs and Majors - Dakota …
Training includes basic sales techniques, general management and marketing concepts, customer relations, and consumer buying behavior. The Marketing program at DCTC is ranked …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
information for students enrolled in the Northcentral Technical College Digital Marketing program in order for the Sentry School of Business and Economics to provide advice on transferring …
How to Build a Digital Marketing Program at Your School
Three course concentration for the MBA program. Cross-level list with undergraduate class due to new program and low initial class enrollment. Minimize pre-requisites to each course. All …
Associate Manager, Digital Marketing - King Technology
Jan 31, 2024 · As the Associate Digital Marketing Manager focusing on Email, App Development, Website and CRM, you will play a pivotal role in shaping our digital marketing efforts and …
PROGRAM TO PROGRAM ARTICULATION AGREEMENT
This articulation agreement provides the opportunity for MSTC students who have earned the Associate Degree, Digital Marketing major, to be awarded the following equivalent credits …
