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| assisted living marketing ideas: Your Keys, Our Home Debbie and Michael Campbell, 2016-10 If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their Senior Nomad lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle. |
| assisted living marketing ideas: Assisted Living in the United States Rosalie A. Kane, Keren Brown Wilson, 1993 |
| assisted living marketing ideas: Working Daughter Liz O'Donnell, 2019-07-31 Working Daughter provides a roadmap for women trying to navigate caring for aging parents and their careers. Using the author’s own experiences as a prime example, it’s ideal for readers who want straight talk and real advice about the challenges and rewards of eldercare while managing a career and family. |
| assisted living marketing ideas: Senior Living Communities Benjamin W. Pearce, 2007-12-10 The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities. |
| assisted living marketing ideas: Innovations in Assisted Living: Improving Workplace, Atmosphere, and Care Dr. Tarmay D. Worlobah, 2024-06-21 In today's rapidly evolving healthcare landscape, the assisted living industry stands at the forefront of providing compassionate care and support to older adults. As you embark on this journey into assisted living, I invite you to explore the captivating realm where innovation, improved workplace environments, nurturing atmospheres, and exceptional care converge. The assisted living industry in the United States is a dynamic and ever-growing sector catering to older adults' evolving needs and aspirations. With a steady rise in the aging population, it has become essential to 18 explore the various types of operations within the industry, ranging from small residential care homes to large, full-service communities. As you navigate through the labyrinth of procedures, you will uncover the sources of funding that fuel the industry's growth, including private pay options, long-term care insurance, and government programs. The book promotes innovations in assisted living by providing administrators and staff in Assisted Living Communities with practical strategies and cutting-edge ideas to improve workplace practices, create a welcoming atmosphere, and enhance patient care and quality of life for residents. This comprehensive guide addresses the unique challenges and opportunities Assisted Living Communities face. It offers tangible solutions for achieving excellence in care and services. |
| assisted living marketing ideas: Health Care Marketing: Tools and Techniques John L. Fortenberry Jr., 2009-01-28 Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. |
| assisted living marketing ideas: Senior Living Communities Benjamin W. Pearce, 2007-12-10 The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities. |
| assisted living marketing ideas: The Privatization of Care Pat Armstrong, Hugh Armstrong, 2019-09-25 Nursing homes are where some of the most vulnerable live and work. In too many homes, the conditions of work make it difficult to make care as good as it can be. For the last eight years an international team from Germany, Sweden, Norway, the UK, the US and Canada have been searching for promising practices that treat residents, families and staff with dignity and respect in ways that can also bring joy. While we did find ideas worth sharing, we also saw a disturbing trend toward privatization. Privatization is the process of moving away not only from public delivery and public payment for health services but also from a commitment to shared responsibility, democratic decision-making, and the idea that the public sector operates according to a logic of service to all. This book documents moves toward privatization in the six countries and their consequences for families, staff, residents, and, eventually, us all. None of the countries has escaped pressure from powerful forces in and outside government pushing for privatization in all its forms. However, the wide variations in the extent and nature of privatization indicate privatization is not inevitable and our research shows there are alternatives. |
| assisted living marketing ideas: Health Care Marketing John L. Fortenberry, 2010 Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time. |
| assisted living marketing ideas: Progressive Business Plan for an Assisted Living Facility Nat Chiaffarano MBA, 2017-06-10 This book contains the detailed content and out-of-the-box ideas to launch a successful Assisted Living Facility. This book provides the updated relevant content needed to become much smarter about starting a profitable Assisted Living Facility Company. The fill-in-the-blank format makes it very easy to write the business plan, but it is the out-of-the box ideas that will put you on the road to success. It features in-depth descriptions of a wide range of potential products and services, and a comprehensive marketing plan. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Financing Options. If your goal is to obtain the knowledge, education and original ideas that will improve your chances for success in an Assisted Living Facility business... then this book was specifically written for you. |
| assisted living marketing ideas: 30 Summers More Dwayne J. Clark, 2019-09-03 |
| assisted living marketing ideas: Care After Covid: What the Pandemic Revealed Is Broken in Healthcare and How to Reinvent It Shantanu Nundy, 2021-05-04 A practical action plan for reinventing healthcare in a post-pandemic world—from a physician-entrepreneur who works with Fortune 500 companies. If the healthcare system were an emperor, Covid-19 tragically revealed that it had no clothes. Healthcare had to adapt, and quickly―sparking a dramatic acceleration of virtual care, drive-through testing, and home-based services. In the process, old rules were rewritten and, perhaps surprisingly, largely in a good way for patients. To succeed in the post-pandemic world, all of us―patients, caregivers, providers, employers, investors, technologists, and policymakers―need to understand the new healthcare landscape and change our strategies and behaviors accordingly. In Care After Covid, practicing physician and business leader Dr. Shantanu Nundy—Chief Medical Officer of Accolade, which provides technology-enabled health services to Fortune 500 companies as well as small businesses―lays out a comprehensive plan to transform healthcare along three dimensions: Distributed: healthcare will happen where health happens. It will shift from where doctors are to where patients are—at home, in the community, and increasingly on their phones. Digitally enabled: healthcare and the relationships that are central to care will be strengthened by data and technology. It will shift from being siloed to connected, from being episodic to continuous, from one-size-fits-all to more personalized. Decentralized: healthcare decisions and resources will be in the hands of those closest to care. The power to determine who gets care and how they get it will shift away from governments and insurance companies to communities, employers, doctors, and patients. Filled with firsthand insights and stories from the frontlines of healthcare—as well as innovative solutions that were proven effective before and during the pandemic—Care After Covid shows all stakeholders in the healthcare ecosystem exactly what needs to change and, more importantly, how to do it. The time to act is now. We can’t afford not to. |
| assisted living marketing ideas: The Big Book of Resident Activities, Second Edition Debbie R. Bera, 2017-07-28 The Big Book of Resident Activities, Second Edition Debbie R. Bera, ADC The Centers for Medicare & Medicaid Services' latest revised Conditions of Participation place a stronger emphasis on person-centered care and resident preferences, a realm where activities serve as a core concept. However, current residents are more discerning than ever before and have different interests than they used to. Planning and designing new activities that fit diverse resident needs, all while keeping them active and engaged, is a major challenge for long-term care professionals. The Big Book of Resident Activities, Second Edition outlines more than 100 specific activity ideas by target audience, timeframe, recommended group size, and cognitive function. No matter what the clinical condition or cognitive limitation, this book offers activities that suit each resident's distinct needs and interests. Tools and downloads for activity professionals include sample care plans and resident assessments, sample activity calendars, and sample press releases, posters, and letters to keep family members involved and boost your facility's reputation. This resource also provides an overview of the new federal regulation updates that affect activity programs such as changes in resident assessment, Quality Assurance and Performance Improvement (QAPI) requirements, new requirements for staff, volunteer, and dementia training, and updated survey processes. What's new? This new edition of The Big Book of Resident Activities covers: Updates to F-Tags and federal regulations that apply to activities in long-term care Quality Assurance and Performance Improvement (QAPI) requirements New requirements for staff, volunteer, and dementia training Changes in activity programs due to the coming of the baby boomer generation New activity ideas in every chapter and added chapters for accommodating the baby boomer generation, after-hours activities, and the latest regulatory compliance guidance This book features: New and updated activity plans created by industry experts responding to specific resident needs An explanation of F-tags and federal regulations as they apply to activities in long-term care Training advice for non-activity staff, to get everyone involved Chapters devoted to residents with unique activity needs, including: Alzheimer's and dementia residents Residents of the baby boomer generation Bariatric residents Short-term stay residents Nonambulatory residents After-hours activities |
| assisted living marketing ideas: How to Protect Your Family's Assets from Devastating Nursing Home Costs K. Gabriel Heiser, 2006 Written by an elder law attorney with over 23 years experience, this book will help anyone with a family member faced with a long-term stay in a nursing home who wishes to preserve at least some of their assets by qualifying for the Medicaid program. You dont have to be broke to qualify! For the first time ever, the inside secrets of high-priced estate planning and elder law attorneys are revealed. Includes a summary of all income and asset rules for both married and single individuals, together with numerous examples and several case studies, which take the reader through the same thought processes that an experienced elder law attorney would go through when analyzing a real-life clients situation. The book includes tips on: how to title your home so you do not lose it to the state; how to make transfers to family members that wont disqualify you from Medicaid; how annuities make assets disappear; smart tricks for spending down your assets; what to change in your will to save thousands of dollars if your spouse ever needs nursing home care; avoiding the states reimbursement claim following the nursing home residents death; and much more. Completely up-to-date, the book includes the massive changes made by the Deficit Reduction Act of 2005 as well as the December 2006 Tax Relief and Health Care Act amendments. |
| assisted living marketing ideas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| assisted living marketing ideas: Disrupting the Status Quo of Senior Living Jill Vitale-Aussem, 2019 With 10,000 baby boomers turning 65 each day, the need for senior living is growing at a steep rate, and the aging services field has been hard at work preparing for these new customers. Current practices aim to bring the kind of comfort and amenities enjoyed at hotels and resorts to the settings we create for older adults to live in. But what if these efforts are misdirected? Interweaving research on aging, ideas from influential thinkers in the aging services field, and the author's own experiences managing and operating senior living communities, Disrupting the Status Quo of Senior Living: A Mindshift challenges readers to question long-accepted practices, examine their own biases, and work toward creating vibrant cultures of possibility and growth for elders. Shining a light on her own professional field, Jill Vitale-Aussem exposes the errors of current thinking and demonstrates how a shift in perspective can effect real cultural transformation. Her book delves into society's inherent biases about growing older--where ageism, paternalism, and ableism abound--and provokes readers to examine how a youth-obsessed culture unconsciously impacts even the most well-meaning senior living policies, practices, and organizations. Deconstructing the popular hospitality model, for example, Vitale-Aussem explains how it can actually undermine feelings of purpose and independence. In its place, she proposes better ways to create opportunities for older people to exercise choice, autonomy, and self-efficacy. Filled with empowering stories of elders who find purpose and belonging within their senior residences, Disrupting the Status Quo of Senior Living builds on AARP's disrupt aging work and demonstrates that to truly transform senior living, we must dig deeper and create communities that promote the potential and value of the people who live and work in these settings. |
| assisted living marketing ideas: Senior Living Communities Benjamin W. Pearce, 2024-05-07 This work is an updated edition to Senior Living Communities that reflects the current management practices of senior living communities-- |
| assisted living marketing ideas: 151 Quick Ideas to Increase Sales Linda Sparks, 2008-08-21 151 Quick Ideas to Increase Sales will help you do all this and more. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. |
| assisted living marketing ideas: Start Your Own Senior Transportation Business Craig Wallin, 2020-01-26 Discover how you can earn $35 to $60 an hour driving seniors to medical appointments. This fast-growing service business is needed every day in every town and you can get started on a shoestring. One in five seniors does not drive and many of those may be forced to stay home due to lack of transportation and miss a medical appointment or be unable to shop for groceries. A private senior transportation service helps those seniors get around easily.In addition, the federal government now requires that state medicaid programs cover the cost of transportation to medical appointments. This has created even more opportunities for local senior transportation businesses.A senior transportation can be started with very little money - if you have a reliable car and a cellphone, you're almost there. The rewards are great - not just in dollars and cents - but in helping seniors live better lives by helping them enjoy their independence as long as possible. That's priceless.What is an N.E.M.T. vehicle? Unlike some specialized medical transportation vehicles - like an ambulance - a basic senior ride service does not require a special vehicle to transport seniors. There are far more seniors who are able to walk and just need a ride on a regular basis. NEMT is short for non-emergency medical transport. The name means exactly that - unlike an ambulance, your vehicle, whether a car, SUV or minivan, is an NEMT vehicle if you are taking passengers to and from medical appointments. You won't need to buy an expensive new van or specialized equipment, because you can focus on where there is a steady demand - transporting seniors who are able to walk. ( The medical term is ambulatory)The opportunities are wide open in this fast-growing field, and so is the potential for an above-average income that's recession-proof. At current rates, a six-figure income is not uncommon for full-time drivers.If you've always wanted to be your own boss, running a business that makes a positive difference in people's lives every day, and are a caring person, take the first step by reading my step-by-step guide. The advice you'll find in the book will give you a head start, reduce risk, and cut startup costs. So you can get started right away, the book also contains a list of major transportation brokers who hire local drivers in all states. |
| assisted living marketing ideas: Assisted Living Administration James E. Allen, 2004-08-24 Matching the five domains of practice tested by the NAB's exam for long-term care administrators, this textbook defines the skills needed to organize, staff, direct, control, evaluate, and market an assisted living facility for seniors who continue to live active lives. The second edition incorporates findings from the Senate Aging Taskforce of 2003. No index is provided. Annotation : 2004 Book News, Inc., Portland, OR (booknews.com). |
| assisted living marketing ideas: Designing for Older Adults Arthur D. Fisk, Wendy A. Rogers, Neil Charness, Sara J. Czaja, Joseph Sharit, 2004-01-14 As life expectancy increases, older workers and the retired form a large and growing proportion of the world’s population. Professionals working to develop systems and environments need to better accommodate the user needs of the older adult. This new guide provides a practical introduction to human factors and the older adult. It considers the subject primarily from an engineering psychology perspective, heavily grounded in today’s scientific knowledge. The authors show how current understanding of age-related issues of perception, cognition, and movement control can be applied in practice. They also provide a reference source with guidelines and advice for design issues ranging from lighting, computer input device selection, and web site design, to training program development and work task design. The text draws on research-oriented work and presents this in a form that can be used by the broad audience of product designers, health care practitioners, managers, and others who need answers to problems and require sound recommendations for design. |
| assisted living marketing ideas: Laws of UX Jon Yablonski, 2020-04-21 An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles |
| assisted living marketing ideas: Strategic Marketing For Health Care Organizations Philip Kotler, Joel I. Shalowitz, Robert J. Stevens, 2008-05-09 This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors. |
| assisted living marketing ideas: 151 Quick Ideas to Increase Sales (EasyRead Super Large 18pt Edition) , |
| assisted living marketing ideas: Fostering Sustainable Behavior Doug McKenzie-Mohr, 2011-02-01 The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation. |
| assisted living marketing ideas: Essential Retirement Planning for Solo Agers Sara Zeff Geber, 2018-04-15 A practical yet humorous guide to aging solo gracefully and achieving a happy retirement. In Essential Retirement Planning for Solo Agers, certified retirement coach Sara Zeff Geber coins the term “Solo Ager” to refer to the segment of society that either does not have adult children or is single and believes they will be on their own as they grow older. This book explores the path ahead for this group. That includes choices in housing, relationships, legal arrangements, finances, and more. Geber reviews the role of adult children in an aging parent’s world and suggests ways in which Solo Agers can mitigate the absence of adult children by relationship building and rigorous planning for their future. Geber shares her expertise on what constitutes a fulfilling older life and how Solo Agers can maximize their opportunities for financial security, physical health, meaning and purpose in the second half of life, and, finally, planning for the end game. Through real-life stories and anecdotes, the author explores housing choices, relationships, and building a support system. You will learn about: · different levels of care and independence in various types of living arrangements · how to initiate discussions among friends and relatives about end-of-life treatment · “what if” scenarios · who to talk to about legal and financial decisions And it’s not just the Solo Ager that can learn from this book. Financial advisors, elder law and estate attorneys, senior care managers, and others whose clientele is on the far side of sixty will benefit as well. |
| assisted living marketing ideas: 151 Quick Ideas to Increase Sales (EasyRead Super Large 20pt Edition) , |
| assisted living marketing ideas: Storying Later Life Gary Kenyon, Ernst Bohlmeijer, William L. Randall, 2010-12-20 In its brief but vigorous history, gerontology has spawned a broadening range of specializations. One of the newest of such specializations is narrative gerontology, so named for its emphasis on the biographical, or inside, dimensions of the experience of aging. Telling stories about our world, our relationships, and ourselves is fundamental to how we make meaning. Everything from our history to our religion and our memories to our emotions is linked to the tales we tell ourselves, and others, about where we have come from and where we are going. They are central to who we are. The biographical side of human life is every bit as critical to fathom as the biological side, if we seek a more balanced, positive, and optimistic perspective on what aging is about; if we would honor the dignity and complexity, the humanity and uniqueness of the lives of older persons, no matter what their health or economic standing. In this respect, a narrative approach is particularly suited to the exploration of such topics as meaning, spirituality, and wisdom, and the connections they share. This volume reflects a selection of new directions and insights, and constitutes a general broadening and deepening of narrative gerontology, exploring its implications for theory and research in the field of aging, and for the quality of life of older adults themselves. Such deepening indicates a greater refinement of thought, method, and intervention. The evolution of narrative gerontology is also evidenced by a significant increase in the number of faculty and graduate students engaged in research in this area, as well as by increasing collaboration among researchers, practitioners, and administrators in applying narrative insights to contexts such as long term care - indeed, healthcare in general. These initiatives have given rise to the phrase, narrative care as core care. |
| assisted living marketing ideas: Social Isolation and Loneliness in Older Adults National Academies of Sciences, Engineering, and Medicine, Division of Behavioral and Social Sciences and Education, Health and Medicine Division, Board on Behavioral, Cognitive, and Sensory Sciences, Board on Health Sciences Policy, Committee on the Health and Medical Dimensions of Social Isolation and Loneliness in Older Adults, 2020-05-14 Social isolation and loneliness are serious yet underappreciated public health risks that affect a significant portion of the older adult population. Approximately one-quarter of community-dwelling Americans aged 65 and older are considered to be socially isolated, and a significant proportion of adults in the United States report feeling lonely. People who are 50 years of age or older are more likely to experience many of the risk factors that can cause or exacerbate social isolation or loneliness, such as living alone, the loss of family or friends, chronic illness, and sensory impairments. Over a life course, social isolation and loneliness may be episodic or chronic, depending upon an individual's circumstances and perceptions. A substantial body of evidence demonstrates that social isolation presents a major risk for premature mortality, comparable to other risk factors such as high blood pressure, smoking, or obesity. As older adults are particularly high-volume and high-frequency users of the health care system, there is an opportunity for health care professionals to identify, prevent, and mitigate the adverse health impacts of social isolation and loneliness in older adults. Social Isolation and Loneliness in Older Adults summarizes the evidence base and explores how social isolation and loneliness affect health and quality of life in adults aged 50 and older, particularly among low income, underserved, and vulnerable populations. This report makes recommendations specifically for clinical settings of health care to identify those who suffer the resultant negative health impacts of social isolation and loneliness and target interventions to improve their social conditions. Social Isolation and Loneliness in Older Adults considers clinical tools and methodologies, better education and training for the health care workforce, and dissemination and implementation that will be important for translating research into practice, especially as the evidence base for effective interventions continues to flourish. |
| assisted living marketing ideas: Retooling for an Aging America Institute of Medicine, Board on Health Care Services, Committee on the Future Health Care Workforce for Older Americans, 2008-08-27 As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprepared to meet their specific health needs. Retooling for an Aging America calls for bold initiatives starting immediately to train all health care providers in the basics of geriatric care and to prepare family members and other informal caregivers, who currently receive little or no training in how to tend to their aging loved ones. The book also recommends that Medicare, Medicaid, and other health plans pay higher rates to boost recruitment and retention of geriatric specialists and care aides. Educators and health professional groups can use Retooling for an Aging America to institute or increase formal education and training in geriatrics. Consumer groups can use the book to advocate for improving the care for older adults. Health care professional and occupational groups can use it to improve the quality of health care jobs. |
| assisted living marketing ideas: Hospital Marketing , 1986 |
| assisted living marketing ideas: The Big Book of Resident Activities Debbie R. Bera, 2008 The Big Book of Resident Activities Debbie R. Bera, ADC Take the philosophy of resident centered care to new heights with The Big Book of Resident Activities. Your residents will thank you for it! The Big Book of Resident Activities features dozens of activities and care plans that facilities can use to keep residents active and engaged. This book provides more than 100 activities and care plans for long-term care residents, saving activity coordinators time spent searching for new activities for residents with a wide range of needs. No matter what the clinical condition or cognitive limitation, this book offers activities that suit each resident's distinct needs. Inside, you'll find: Dozens of comprehensive activity plans for every type of resident Simple explanations of corresponding CMS regulations Chapters devoted to residents with unique activity needs, including: Alzheimer's and dementia residents Younger residents Bariatric residents Short-term stay residents Nonambulatory residents This encyclopedia-like resource eliminates the need to search for fresh activities for your residents. Each activity included: Provides a meaningful objective to accomplish with the activity Eliminates guesswork by offering a recommended group size Enhances your efficiency by giving you a suggested time frame Identifies special needs and ability levels so you know exactly which residents will benefit from the activity Gives you concise and specific steps to take to make the activity a success Offers several variations, adaptations, modifications and hints to easily customize the activity to your facility Bonus CD-ROM included! Each of the activities, forms, and care plans found in this book can also be accessed on the companion CD-ROM. Take this CD-ROM with you to any location and provide your residents with meaningful activities to foster a higher quality of life. Here are some of the activities you'll find inside of The Big Book of Resident Activities: - Fun fair - Annual picnic - Facility dog show act - Resident/family Christmas tea social - Outdoor campfire night - Memorial service - Memorial remembrance - Comfort cart - Craft and bake sale act - Wishing well activity - Mother's Day tea social - Father's Day brunch - Sample activity calendar (regular program) - Memories - Morning stretch - Bariatric cooking class - Bariatric exercise - Bariatric ball exercise - Devotional/prayer group - Spa day - Cooking club - Gardening club - Fashion show - Scrapbooking - Red Hat Society - Tea social/gourmet coffee social - Fondue party/social - Yesterday - Romeo - Turkey shoot - 6,5,4 card game - Card club - Men's gathering and gab session - Men's breakfast or luncheon - Men's grill out or picnic - Daily crosswords or trivia - Weekend trivia - Social time - Tai chi - Yoga - Pilates - Walking club - Martial arts/tae kwon do - Library cart - Hands alive - Therapeutic massage - Five alive - Sunshine group - Noodle ball - Noodle exercise - Match game - ABC game - Colors and shapes bingo - Bubble mania - Sea shells sensory - Sound effects sensory - Creative writing - Parachute fun - Dusterball - Memory matching - Dice game - Hidden treasurers - Themed sensory kits - Name five - Rise and shine - Grandmas kitchen - Object identification - Big ball fun - Rice bags - Relaxation music sensory program - Music with movement - Creative expression - Pet therapy - Recreational program - Sensory stimulation program - AM wakeup sensory program - Afternoon sensory program - Evening sensory program - Chinese New Year - Mardi Gras - Dairy days - Beach/Hawaiian day - Western day - Mexican fiesta day - Annual Valentine king and queen activity - Annual sweetheart dinner - Back-to-school week - 50's day - Folk fair - Grandparent's Day - Gay 90's luncheon - Wine and cheese tasting event - New year celebrations - Thanksgiving social - Thanksgiving blessings - St. Patrick's Day party - Spring fling - President's Day silhouettes - Camping week/day - Winter Olympics - Wedding week - Cruise week - Halloween party - Birthday party - Resident Academy Awards - Senior prom - Winter charades - Christmas charades Quality of life truly results from a commitment to resident centered care where individuals experience dignity of choice and respect in their daily lives. Get results from your commitment to offering resident driven activity planning with The Big Book of Resident Activities. |
| assisted living marketing ideas: Long-Term Care Administration and Management Darlene Yee-Melichar, EdD, Cristina M. Flores, Edwin P. Cabigao, 2014-02-07 Print+CourseSmart |
| assisted living marketing ideas: Reimagining Customer Service in Healthcare Jennifer L. FitzPatrick, MSW, CSP, 2023-02-28 Do you look forward to your next hospitalization or medical procedure? If not, you are far from alone! Very few people enjoy needing a doctor, physical therapist, or other healthcare provider. Even fewer look forward to needing a hospital, assisted living, home health, or hospice services for themselves or their loved ones. Dread of interacting with the healthcare system has skyrocketed because of the pandemic. Distrust in public health officials and agencies is at an all-time high. Patients have died alone in the hospital because of ongoing COVID-19 policies. Some outpatient health and mental health providers still refuse to see patients in person. Prior to March 2020, patients dreaded the thought of needing healthcare services. Now, several years after waiting for things to get better, they hate the thought of needing these services even more. Reimagining Customer Service in Healthcare helps leaders and clinicians transform their organizations with simple, creative strategies. The results? Previously reluctant, uneasy, and resistant patients, clients, and family caregivers become less stressed and more trusting. |
| assisted living marketing ideas: Start Your Own eLearning or Training Business The Staff of Entrepreneur Media, Ciree Linsenmann, Cheryl Kimball, 2015-09-08 Distance learning for both the education and industry is steadily growing, creating a demand for eager entrepreneurs. Teaching methods and tools now in popular use for virtual training are covered: videos; eBooks; interactive software types; college sponsored staff training for college instructors; hardware, camera, video, sound equipment; online group forums; online events; choosing the right presentation style and linking to appropriate social media sites; and networking presentations. A range of industry examples will be given for accreditation, certifications, and credit; adding training onto an existing business as side income; how to sell media/training tools; how much to charge clients; start up costs; software types used; the legal obligations around taxes, business registration, working from home, and content confidentiality; and growth planning and writing a business plan. Relevant and fun call-outs, tip boxes, industry stats, an index, and a rich appendix and glossary is provided. An appendix offers resources in continued learning and rounded training for trainers; industry organizations and trade groups; books and eBooks; videos; software; websites; successful online trainers and online education institutions; consultants; and certification organizations. |
| assisted living marketing ideas: Aging Harry R. Moody, Jennifer R. Sasser, 2020-07-16 Winner of the 2022 Textbook & Academic Authors Association′s The McGuffey Longevity Award Aging: Concepts and Controversies is structured to encourage a style of teaching and learning that goes beyond conveying facts and methods. This innovative text focuses on controversies and questions rather than on assimilating facts or creating a single correct view about aging or older people. Drawing on their extensive expertise, authors Harry R. Moody and Jennifer R. Sasser first provide an overview of aging in three domains: aging over the life course, health care, and socioeconomic trends. Each section then includes data and conceptual frameworks, helping students to make sense of the controversies and understand their origin, engage in critical thinking, and develop their own views. The Tenth Edition of this hallmark textbook includes amplified discussions focused on differences, diversity, structural inequalities, and inclusion, as well as contemporary issues, including climate change and immigration. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. |
| assisted living marketing ideas: No BS Marketing to Seniors and Leading Edge Boomers Dan S. Kennedy, Chip Kessler, 2012-10-08 Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others |
| assisted living marketing ideas: Inside the Dementia Epidemic Martha Stettinius, 2012-07-23 One in 8 people over age 65 has Alzheimer's disease, and nearly fifty percent of those over age 85. With the passion of a committed daughter and the fervor of a tireless reporter, Martha Stettinius weaves a compelling story of her long journey caregiving for her demented mother with a broad exploration of the causes of dementia, means of treating it, and hopes for preventing it. Her greatest gift to readers is that of optimism that caregiving can deepen love, that dementia can be fought, and that families can be strengthened. Her book is appealing, enlightening, and inspiring. Includes appendices on dementia research; source notes; resources for caregivers; and an index. |
| assisted living marketing ideas: Consumer Behavior Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, 2003-03 Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. |
| assisted living marketing ideas: Listen Lynn Robinson, John Willig, 2009-12-22 A powerful, practical guide to using intuition during stressful life transitions * Intuition has become widely recognized as a sixth sense that we all have. But just how do we routinely access this remarkable inner guide—especially in times of crisis? And how do we use it not only to survive but actually to thrive? Listen has the answers, and Lynn Robinson, M.Ed., delivers them with clarity and style. Intuition, says Robinson, is vitally important, particularly when personal crises meet global, economic ones. It’s our inner compass that points us in the direction of success—in love, finances, career choices, and everyday decisions. Written in the engaging style that has made her a popular speaker, this deep, wise, and spiritual book demystifies intuition and reveals the secrets of how to listen to one’s inner voice and interpret intuitive signs such as feelings, symbols, words, dreams, and physical sensations. Ultimately, readers learn how to move safely through the inevitable crises of life, and steadily toward their hopes and dreams. Features: * Quizzes, tips, exercises, and journal questions that suggest creative soluitions to problems and help readers identify the ways intuition communicates with them * Words of wisdom from people who have successfully used intuition in their lives |
63 Synonyms & Antonyms for ASSISTED | Thesaurus.com
Find 63 different ways to say ASSISTED, along with antonyms, related words, and example sentences at Thesaurus.com.
ASSISTED Synonyms: 88 Similar and Opposite Words - Merriam …
Synonyms for ASSISTED: aided, helped, supported, reinforced, abetted, facilitated, backed, encouraged; Antonyms of ASSISTED: hindered, hampered, opposed, handicapped, inhibited, …
ASSISTED | English meaning - Cambridge Dictionary
ASSISTED definition: 1. past simple and past participle of assist 2. to help: 3. If someone is assisting the police…. Learn more.
Assisted - definition of assisted by The Free Dictionary
To give help or support to, especially as a subordinate or supplement; aid: The clerk assisted the judge by looking up related precedents. Her breathing was assisted by a respirator.
Assisted - Definition, Meaning & Synonyms - Vocabulary.com
DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘assisted'. Views expressed in the examples do not represent the opinion of …
ASSIST Definition & Meaning - Merriam-Webster
The meaning of ASSIST is to give usually supplementary support or aid to. How to use assist in a sentence.
What is Assisted Living? Services and Levels of Care | U.S. News
Oct 24, 2024 · Assisted living provides seniors with the help they need for daily tasks, such as bathing, meal preparation, and housekeeping, allowing them to live in a supportive …
Assisted Home Health, Hospice Care, and Caregiver Services
Whether you need skilled nursing, physical therapy or other home care services, pain management during a serious illness, compassionate end-of-life care or non-medical …
assisted - WordReference.com Dictionary of English
help: [~ + object] She assisted me with my homework. [no object* (~ + in/with + object)] He was asked to assist with the investigation. n. Sport (in sports) a play or pass helping a teammate to …
ASSIST definition and meaning | Collins English Dictionary
If you assist someone, you help them to do a job or task by doing part of the work for them. Julia was assisting him to prepare his speech. [VERB noun to-infinitive] The family decided to assist …
63 Synonyms & Antonyms for ASSISTED | Thesaurus.com
Find 63 different ways to say ASSISTED, along with antonyms, related words, and example sentences at Thesaurus.com.
ASSISTED Synonyms: 88 Similar and Opposite Words - Merriam …
Synonyms for ASSISTED: aided, helped, supported, reinforced, abetted, facilitated, backed, encouraged; Antonyms of ASSISTED: hindered, hampered, opposed, handicapped, inhibited, …
ASSISTED | English meaning - Cambridge Dictionary
ASSISTED definition: 1. past simple and past participle of assist 2. to help: 3. If someone is assisting the police…. Learn more.
Assisted - definition of assisted by The Free Dictionary
To give help or support to, especially as a subordinate or supplement; aid: The clerk assisted the judge by looking up related precedents. Her breathing was assisted by a respirator.
Assisted - Definition, Meaning & Synonyms - Vocabulary.com
DISCLAIMER: These example sentences appear in various news sources and books to reflect the usage of the word ‘assisted'. Views expressed in the examples do not represent the opinion of …
ASSIST Definition & Meaning - Merriam-Webster
The meaning of ASSIST is to give usually supplementary support or aid to. How to use assist in a sentence.
What is Assisted Living? Services and Levels of Care | U.S. News
Oct 24, 2024 · Assisted living provides seniors with the help they need for daily tasks, such as bathing, meal preparation, and housekeeping, allowing them to live in a supportive …
Assisted Home Health, Hospice Care, and Caregiver Services
Whether you need skilled nursing, physical therapy or other home care services, pain management during a serious illness, compassionate end-of-life care or non-medical …
assisted - WordReference.com Dictionary of English
help: [~ + object] She assisted me with my homework. [no object* (~ + in/with + object)] He was asked to assist with the investigation. n. Sport (in sports) a play or pass helping a teammate to …
ASSIST definition and meaning | Collins English Dictionary
If you assist someone, you help them to do a job or task by doing part of the work for them. Julia was assisting him to prepare his speech. [VERB noun to-infinitive] The family decided to assist …
