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| augmented reality for marketing: Cases on Virtual Reality Modeling in Healthcare Tang, Yuk Ming, Lun, Ho Ho, Chau, Ka Yin, 2021-12-17 Virtual reality (VR) provides immersive stereoscopic visualization of virtual environments, and the visualization effect and computer graphics are critical to enhancing the engagement of participants and achieving optimal education and training effectiveness. Constructing realistic 3D models and scenarios for a specific application of VR simulation is no easy task. There are many different tools for 3D modeling. However, many of the modeling tools are used for manufacturing and product design applications and have advanced features and functions which may not be applicable to different levels of users and various specializations. Cases on Virtual Reality Modeling in Healthcare introduces the use of Blender for VR 3D modeling, demonstrates healthcare applications, and examines potential uses in modeling, dressing, and animation in healthcare. Covering a range of topics such as cross reality, rehabilitation games, and augmented reality, this book is ideal for engineers, industry professionals, practitioners, researchers, academicians, instructors, and students. |
| augmented reality for marketing: Marketing New Realities Cathy Hackl, Samantha G. Wolfe, 2017-11-06 |
| augmented reality for marketing: Augmented Reality and Virtual Reality M. Claudia tom Dieck, Timothy Jung, 2019-02-19 This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike. |
| augmented reality for marketing: Managerial Challenges and Social Impacts of Virtual and Augmented Reality Loureiro, Sandra Maria Correia, 2020-01-03 The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology. |
| augmented reality for marketing: Cases on Immersive Virtual Reality Techniques Yang, Kenneth C.C., 2019-04-12 As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these new methods and applications. Cases on Immersive Virtual Reality Techniques is an essential reference source that discusses new applications of virtual reality and how they can be integrated with immersive techniques and computer resources. Featuring research on topics such as 3D modeling, cognitive load, and motion cueing, this book is ideally designed for educators, academicians, researchers, and students seeking coverage on the applications of collaborative virtual environments. |
| augmented reality for marketing: Marketing in Customer Technology Environments Devanathan Sudharshan, 2020-04-16 With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets. |
| augmented reality for marketing: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies Khosrow-Pour, D.B.A., Mehdi, 2019-06-14 One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial. |
| augmented reality for marketing: XR Case Studies Timothy Jung, Jeremy Dalton, 2021-09-11 This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business. |
| augmented reality for marketing: The 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects Elena G. Popkova, Bruno S. Sergi, 2019-11-02 These proceedings gather the best papers presented at the “10th International Scientific and Practical Conference – the 21st Century from the Positions of Modern Science: Intellectual, Digital and Innovative Aspects,” which was organized by the non-profit organization “Institute of Scientific Communications.” The conference took place on May 23–24 in Nizhny Novgorod, Russia, with support from Minin Nizhny Novgorod State Pedagogical University. The chief advantage of these proceedings are their multidisciplinary character – they include articles and empirical studies addressing various fields, including economics, the social sciences, and law. Accordingly, the target audience is broad, covering scholars, researchers, independent experts, entrepreneurs, and government workers, who are interested in issues concerning: measuring and accelerating socio-economic development; the formation and evolution of the digital society and digital economy; the role of economic systems and economic subjects in the 21st-century technological revolution (the fourth industrial revolution); development and implementation of AI; development and application of intellectual resources in economic activities; and innovations in the economy. |
| augmented reality for marketing: Augmented Reality and Virtual Reality M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro, 2021-05-04 This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
| augmented reality for marketing: Reality Check Jeremy Dalton, 2021-01-03 Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results. |
| augmented reality for marketing: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Dadwal, Sumesh Singh, 2019-11-15 Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students. |
| augmented reality for marketing: Extended Reality in Practice Bernard Marr, 2021-07-26 WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise. |
| augmented reality for marketing: ICT Tools and Applications for Accessible Tourism Eusébio, Celeste, Teixeira, Leonor, Carneiro, Maria João, 2021-02-26 The contribution of tourism to create an inclusive society requires the adoption of new approaches and strategies that promote the accessibility of tourism destinations, allowing all people, regardless of their health condition, to enjoy tourism experiences. To accomplish this objective, it is of utmost relevance to promote the active involvement of all stakeholders of the tourism system (demand, supply, government entities, and educational institutions) in the creation of accessible and adapted tourism products. However, the scarce literature in this area suggests that the people working in the tourism industry are not usually aware of several needs and travel constraints of persons with disabilities and that the information delivered by traditional information sources to this market is frequently inadequate, inaccurate, or incomplete. Therefore, the information and communication technologies (ICTs) may have a crucial role to overcome the several travel constraints that these people face to plan and carry out a tourism trip as well as to enable supply agents to develop accessible tourism products. Despite this, although in recent years research regarding accessible tourism has increased, the number of studies on the contributions of ICTs for the development of accessible research is scarce. ICT Tools and Applications for Accessible Tourism provides theoretical and practical contributions for accessible tourism in the growing tourism market for social responsibility issues and as an excellent business opportunity. Chapters within this critical reference source cover the academic discussion of global accessible tourism, increased knowledge of disabilities, ICTs that can be used, and emerging technologies. This book is intended for all practitioners in the tourism industry along with IT specialists, government officials, policymakers, marketers, researchers, academicians, and students who are interested in the latest tools, technologies, and research on accessible tourism. |
| augmented reality for marketing: Augmented Reality and Virtual Reality Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabel, 2020-03-24 This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
| augmented reality for marketing: Virtual & Augmented Reality For Dummies Paul Mealy, 2018-06-08 An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies. |
| augmented reality for marketing: Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy Rachid Benlamri, Michael Sparer, 2016-12-01 This volume aims to outline the fundamental principles behind leadership, innovation and entrepreneurship and show how the interrelations between them promote business and trade practices in the global economy. Derived from the 2016 International Conference on Leadership, Innovation, and Entrepreneurship (ICLIE), this volume showcases original papers presenting current research, discoveries and innovations across disciplines such as business, social sciences, engineering, health sciences and medicine. The pace of globalization is increasing at a rapid rate and is primarily driven by increasing volume of trade, accelerating pace of competition among nations, freer flows of capital and increased level of cooperation among trading partners. Leadership, innovation, and entrepreneurship are key driving forces in enhancing this phenomenon and are among the major catalysts for contemporary businesses trading in the global economy. This conference and the enclosed papers provides a platform in which to disseminate and exchange ideas to promote a better understanding of current issues and solutions to challenges in the globalized economy in relation to the fields of entrepreneurship, business and economics, technology management, and Islamic finance and management. Thus, the theories, research, innovations, methods and practices presented in this book will be of use to researchers, practitioners, student and policy makers across the globe. |
| augmented reality for marketing: Augmented Reality for Developers Jonathan Linowes, Krystian Babilinski, 2017-10-09 Build exciting AR applications on mobile and wearable devices with Unity 3D, Vuforia, ARToolKit, Microsoft Mixed Reality HoloLens, Apple ARKit, and Google ARCore About This Book Create unique AR applications from scratch, from beginning to end, with step-by-step tutorials Use Unity 3D to efficiently create AR apps for Android, iOS, and Windows platforms Use Vuforia, ARTookKit, Windows Mixed Reality, and Apple ARKit to build AR projects for a variety of markets Learn best practices in AR user experience, software design patterns, and 3D graphics Who This Book Is For The ideal target audience for this book is developers who have some experience in mobile development, either Android or iOS. Some broad web development experience would also be beneficial. What You Will Learn Build Augmented Reality applications through a step-by-step, tutorial-style project approach Use the Unity 3D game engine with the Vuforia AR platform, open source ARToolKit, Microsoft's Mixed Reality Toolkit, Apple ARKit, and Google ARCore, via the C# programming language Implement practical demo applications of AR including education, games, business marketing, and industrial training Employ a variety of AR recognition modes, including target images, markers, objects, and spatial mapping Target a variety of AR devices including phones, tablets, and wearable smartglasses, for Android, iOS, and Windows HoloLens Develop expertise with Unity 3D graphics, UIs, physics, and event systems Explore and utilize AR best practices and software design patterns In Detail Augmented Reality brings with it a set of challenges that are unseen and unheard of for traditional web and mobile developers. This book is your gateway to Augmented Reality development—not a theoretical showpiece for your bookshelf, but a handbook you will keep by your desk while coding and architecting your first AR app and for years to come. The book opens with an introduction to Augmented Reality, including markets, technologies, and development tools. You will begin by setting up your development machine for Android, iOS, and Windows development, learning the basics of using Unity and the Vuforia AR platform as well as the open source ARToolKit and Microsoft Mixed Reality Toolkit. You will also receive an introduction to Apple's ARKit and Google's ARCore! You will then focus on building AR applications, exploring a variety of recognition targeting methods. You will go through multiple complete projects illustrating key market sectors including business marketing, education, industrial training, and gaming. By the end of the book, you will have gained the necessary knowledge to make quality content appropriate for a range of AR devices, platforms, and intended uses. Style and approach This book adopts a practical, step-by-step, tutorial-style approach. The design principles and methodology will be explained by creating different modules of the AR app. |
| augmented reality for marketing: Augmented Reality for Food Marketers and Consumers Leanne W. S. Loijens, 2017 'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. |
| augmented reality for marketing: Augmented Reality Joseph Rampolla, Greg Kipper, 2012-12-31 With the explosive growth in mobile phone usage and rapid rise in search engine technologies over the last decade, augmented reality (AR) is poised to be one of this decade's most disruptive technologies, as the information that is constantly flowing around us is brought into view, in real-time, through augmented reality. In this cutting-edge book, the authors outline and discuss never-before-published information about augmented reality and its capabilities. With coverage of mobile, desktop, developers, security, challenges, and gaming, this book gives you a comprehensive understanding of what augmented reality is, what it can do, what is in store for the future and most importantly: how to benefit from using AR in our lives and careers. - Educates readers how best to use augmented reality regardless of industry - Provides an in-depth understanding of AR and ideas ranging from new business applications to new crime fighting methods - Includes actual examples and case studies from both private and government application |
| augmented reality for marketing: Enterprise Augmented Reality Projects Jorge R. López Benito, Enara Artetxe González, 2019-12-20 Design end-to-end AR solutions for domains such as marketing, retail, manufacturing, tourism, automation, and training Key FeaturesUse leading AR development frameworks such as ARCore, ARKit, and Vuforia across key industriesIdentify the market potential of AR for designing visual solutions in different business sectorsBuild multi-platform AR projects for various platforms such as Unity, iOS, and AndroidBook Description Augmented reality (AR) is expanding its scope from just being used in mobile and game applications to enterprise. Different industries are using AR to enhance assembly line visualization, guide operators performing difficult tasks, attract more customers, and even improve training techniques. In this book, you'll gain comprehensive insights into different aspects of developing AR-based apps for six different enterprise sectors, focusing on market needs and choosing the most suitable tool in each case. You'll delve into the basics of Unity and get familiar with Unity assets, materials, and resources, which will help you build a strong foundation for working on the different AR projects covered in the book. You'll build real-world projects for various industries such as marketing, retail, and automation in a step-by-step manner. This will give you hands-on experience in developing your own industrial AR apps. While building the projects, you'll explore various AR frameworks used in the enterprise environment such as Vuforia, EasyAR, ARCore, and ARKit, and understand how they can be used by themselves or integrated into the Unity 3D engine to create AR markers, 3D models, and components of an AR app. By the end of this book, you'll be well versed in using different commercial AR frameworks as well as Unity for building robust AR projects. What you will learnUnderstand the basics of Unity application development and C# scriptingLearn how to use Android Studio along with ARCore and Sceneform to build AR prototypes for Android devicesEnable AR experiences on the web with ARCore and WebARExplore emerging AR authoring tools such as Augmented Class! for educationUnderstand the differences and similarities between handheld and head-mounted display (HMD) environments and how to build an app for each targetBecome well versed in using Xcode with ARKit and SceneKit to develop AR portals for iOS devicesWho this book is for This book is for anyone interested in emerging and interactive technologies or looking to build AR applications for any domain. Although, no prior augmented reality experience is required, having some skills in object-oriented programming (OOP) will be helpful. |
| augmented reality for marketing: Designing, Deploying, and Evaluating Virtual and Augmented Reality in Education Akcayir, Gokce, Demmans Epp, Carrie, 2020-10-23 Augmented reality (AR) and virtual reality (VR) provide flexibility in education and have become widely used for the promotion of multimedia learning. This use coincides with mobile devices becoming prevalent, VR devices becoming more affordable, and the creation of user-friendly software that allows the development of AR/VR applications by non-experts. However, because the integration of AR and VR into education is a fairly new practice that is only in its initial stage, these processes and outcomes need to be improved. Designing, Deploying, and Evaluating Virtual and Augmented Reality in Education is an essential research book that presents current practices and procedures from different technology-implementation stages (design, deployment, and evaluation) to help educators use AR/VR applications in their own teaching practices. The book provides comprehensive information on AR and VR applications in different educational settings from various perspectives including but not limited to mobile learning, formal/informal learning, and integration strategies with practical and/or theoretical implications. Barriers and challenges to their implementation that are currently faced by educators are also addressed. This book is ideal for academicians, instructors, curriculum designers, policymakers, instructional designers, researchers, education professionals, practitioners, and students. |
| augmented reality for marketing: Handbook of Research on Applied AI for International Business and Marketing Applications Christiansen, Bryan, Škrinjari?, Tihana, 2020-09-25 Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students. |
| augmented reality for marketing: Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality Tyagi, Amit Kumar, 2021-01-08 Augmented and virtual reality (AR and VR) offer exciting opportunities for human computer interaction (HCI), the enhancement of places, and new business cases. Though VR is most popular for video games, especially among younger generations, AR and VR can also be used in applications that include military, medical, navigational, tourism, marketing, and maintenance uses. Research in these technologies along with 3D user interfaces has gained momentum in recent years and has solidified it as a staple technology for the foreseeable future. Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality includes a collection of business case studies covering a variety of topics related to AR, VR, and mixed reality (MR) including their use in possible applications. This book also touches on the diverse uses of AR and VR in many industries and discusses their importance, challenges, and opportunities. While discussing the use these technologies in sectors such as education, healthcare, and computer science, this book is ideal for computer scientists, engineers, practitioners, stakeholders, researchers, academicians, and students who are interested in the latest research on augmented, mixed, and virtual reality. |
| augmented reality for marketing: Understanding Augmented Reality Alan B. Craig, 2013-04-26 Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling! In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium. Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today's technology. At the same time, ample examples are provided that show what is possible with current technology. - Explore the different techniques, technologies and approaches used in developing AR applications - Learn from the author's deep experience in virtual reality and augmented reality applications to succeed right off the bat, and avoid many of the traps that catch new developers and users of augmented reality experiences - Some AR examples can be experienced from within the book using downloadable software |
| augmented reality for marketing: Elevate Your Brand with Immersive Experiences Mayank Verma, 2023-09-04 In a world dominated by digital experiences, standing out as a brand requires more than just captivating visuals and clever copy. Elevate Your Brand with Immersive Experiences is your definitive handbook to harnessing the power of Augmented Reality (AR) and Virtual Reality (VR) to create unparalleled brand engagements. Explore how these groundbreaking technologies are revolutionizing marketing and learn how to navigate the immersive landscape to drive brand excellence..Throughout this guide, we will cover key concepts, strategies, and step-by-step instructions on how to effectively integrate AR and VR into your marketing efforts. Whether you are new to these technologies or looking to enhance your existing marketing campaigns, this tutorial will provide you with the knowledge and insights needed to create compelling and engaging brand experiences. By the end of this guide, you will have a solid understanding of the fundamentals of AR and VR, as well as the tools and techniques necessary to leverage these technologies in your marketing initiatives. Get ready to dive into the world of AR and VR and unlock the full potential of these innovative tools for your brand. Quotes for Reflection Users are eager to share their encounters with AR and VR, generating organic word-of-mouth marketing that extends the reach of the brand. By placing your audience within the narrative, you're inviting them to feel the emotions you wish to convey. Immersive experiences obliterate the barriers between brands and consumers. You're no longer an outsider trying to communicate a message; you're a companion guiding them through an experience. Explore inside Beyond Reality: The AR & VR Revolution Building the Foundation: Integrating AR & VR into Your Strategy Crafting Immersive Experiences: Strategies for Success AR & VR Across Channels: Creating Multi-dimensional Campaigns From Concept to Reality: Developing AR & VR Experiences Measuring Success: Metrics and Insights in Immersive Marketing The Future of Immersion: AR, VR, and Beyond Case Studies: Pioneering Brands in AR & VR Marketing Practical Considerations: Challenges and Ethics in Immersive Marketing Your Path to Immersive Success: Actionable Steps |
| augmented reality for marketing: Virtual and Augmented Reality in Education, Art, and Museums Guazzaroni, Giuliana, Pillai, Anitha S., 2019-11-22 Due to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and conventional thought processes to fully embrace their potential. Integrating virtual and augmented reality technologies and wearable devices into these fields can promote higher engagement in an increasingly digital world. Virtual and Augmented Reality in Education, Art, and Museums is an essential research book that explores the strategic role and use of virtual and augmented reality in shaping visitor experiences at art galleries and museums and their ability to enhance education. Highlighting a range of topics such as online learning, digital heritage, and gaming, this book is ideal for museum directors, tour developers, educational software designers, 3D artists, designers, curators, preservationists, conservationists, education coordinators, academicians, researchers, and students. |
| augmented reality for marketing: Augmented Reality in Education Vladimir Geroimenko, 2020-05-26 This is the first comprehensive research monograph devoted to the use of augmented reality in education. It is written by a team of 58 world-leading researchers, practitioners and artists from 15 countries, pioneering in employing augmented reality as a new teaching and learning technology and tool. The authors explore the state of the art in educational augmented reality and its usage in a large variety of particular areas, such as medical education and training, English language education, chemistry learning, environmental and special education, dental training, mining engineering teaching, historical and fine art education. Augmented Reality in Education: A New Technology for Teaching and Learning is essential reading not only for educators of all types and levels, educational researchers and technology developers, but also for students (both graduates and undergraduates) and anyone who is interested in the educational use of emerging augmented reality technology. |
| augmented reality for marketing: Smart Marketing With the Internet of Things Simões, Dora, Barbosa, Belem, Filipe, Sandra, 2018-07-20 The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes. |
| augmented reality for marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| augmented reality for marketing: Narrative Advertising Models and Conceptualization in the Digital Age Y?lmaz, Recep, 2017-02-01 The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies. |
| augmented reality for marketing: 2020 International Conference on Emerging Trends in Information Technology and Engineering (ic ETITE) IEEE Staff, 2020-02-24 ic ETITE 20 expresses its concern towards the upgrading of research in Information Technology and Engineering It motivates to provide a worldwide platform to researchers far and widespread by exploring their innovations in the field of science and technology The mission is to promote and improve the research and development related to the topics of the conference The essential objective of the conference is to assist the researchers in discovering the global linkage for future joint efforts in their academic outlook |
| augmented reality for marketing: Experience Marketing Bernd Schmitt, 2011 Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by experience? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness. |
| augmented reality for marketing: Destination Management and Marketing: Breakthroughs in Research and Practice Management Association, Information Resources, 2020-03-06 The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students. |
| augmented reality for marketing: Innovating with Augmented Reality P Kaliraj, Devi Thirupathi, 2021-12-15 Augmented Reality (AR) has many advantages that include increased engagement and interaction as well as enhanced innovation and responsiveness. AR technology has applications in almost all domains such as medical training, retail, repair and maintenance of complex equipment, interior design in architecture and construction, business logistics, tourism, and classroom education. Innovating with Augmented Reality: Applications in Education and Industry explains the concepts behind AR, explores some of its application areas, and gives an in-depth look at how this technology aligns with Education 4.0. Due to the rapid advancements in technology, future education systems must prepare students to work with the latest technologies by enabling them to learn virtually in augmented ways in varied platforms. By providing an illusion of physical objects, which takes the students to a new world of imagination, AR and Virtual Reality (VR) create virtual and interactive environments for better learning and understanding. AR applications in education are covered in four chapters of this book, including a chapter on how gamification can be made use of in the teaching and learning process. The book also covers other application areas of AR and VR. One such application area is the food and beverage industry with case studies on virtual 3D food, employee training, product–customer interaction, restaurant entertainment, restaurant tours, and product packaging. The application of AR in the healthcare sector, medical education, and related devices and software are examined in the book’s final chapter. The book also provides an overview of the game development software, Unity, a real-time development platform for 2D and 3D AR and VR, as well as the software tools and techniques used in developing AR-based apps. |
| augmented reality for marketing: Emerging Technologies of Augmented Reality: Interfaces and Design Haller, Michael, Billinghurst, Mark, Thomas, Bruce, 2006-11-30 This book provides a good grounding of the main concepts and terminology for Augmented Reality (AR), with an emphasis on practical AR techniques (from tracking-algorithms to design principles for AR interfaces). The targeted audience is computer-literate readers who wish to gain an initial understanding of this exciting and emerging technology--Provided by publisher. |
| augmented reality for marketing: Augmented Reality Dieter Schmalstieg, Tobias Hollerer, 2016-06-01 Today’s Comprehensive and Authoritative Guide to Augmented Reality By overlaying computer-generated information on the real world, augmented reality (AR) amplifies human perception and cognition in remarkable ways. Working in this fast-growing field requires knowledge of multiple disciplines, including computer vision, computer graphics, and human-computer interaction. Augmented Reality: Principles and Practice integrates all this knowledge into a single-source reference, presenting today’s most significant work with scrupulous accuracy. Pioneering researchers Dieter Schmalstieg and Tobias Höllerer carefully balance principles and practice, illuminating AR from technical, methodological, and user perspectives. Coverage includes Displays: head-mounted, handheld, projective, auditory, and haptic Tracking/sensing, including physical principles, sensor fusion, and real-time computer vision Calibration/registration, ensuring repeatable, accurate, coherent behavior Seamless blending of real and virtual objects Visualization to enhance intuitive understanding Interaction–from situated browsing to full 3D interaction Modeling new geometric content Authoring AR presentations and databases Architecting AR systems with real-time, multimedia, and distributed elements This guide is indispensable for anyone interested in AR, including developers, engineers, students, instructors, researchers, and serious hobbyists. |
| augmented reality for marketing: Handbook of Research on New Media Applications in Public Relations and Advertising Esiyok, Elif, 2020-08-07 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. |
| augmented reality for marketing: Augmented Human Helen Papagiannis, 2017-08-17 Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR’s current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user’s everyday experiences. In this book, Dr. Helen Papagiannis—a world-leading expert in the field—introduces you to AR: how it’s evolving, where the opportunities are, and where it’s headed. If you’re a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR’s possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. You’ll explore how: Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world Haptic technology syncs what you see with how something feels Augmented sound and hearables alter the way you listen to your environment Digital smell and taste augment the way you share and receive information New approaches to storytelling immerse and engage users more deeply Users can augment their bodies with electronic textiles, embedded technology, and brain-controlled interfaces Human avatars can learn our behaviors and act on our behalf |
| augmented reality for marketing: Encyclopedia of Computer Graphics and Games Newton Lee, |
Boosting Brands with Augmented Reality: Why and When it …
Augmented Reality (AR) can add value to products and brands Over the last few years, executives have begun to realize the tremendous potential of augmented reality (AR) as part of …
AUGMENTED REALITY FOR MARKETING - Interactive …
The IAB Augmented Reality for Marketing Playbook provides the advertising ecosystem with a framework for considering and exploring the burgeoning opportunities in AR. It is intended to …
Augmented reality: Designing immersive experiences that …
Informed by an analysis of over 50 augmented reality marketing initiatives from a broad array of AR paradigms (Table 1), we have developed a frame-work that describes: (1) the ingredients of …
Augmented Reality Marketing: A Systematic Literature Review …
Jun 16, 2022 · Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in marketing …
Augmented Reality in Interactive Marketing: The State-Of-The …
To address these questions, this chapter aims to develop a compre-hensive understanding of the current state of the literature on interactive AR marketing and to expand this with the view of …
The Effectiveness of Augmented Reality in Digital Marketing …
This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing …
Augmented Reality Marketing and Consumer–Brand …
Marketers use augmented reality (AR) to place virtual brand-related information into a consumer’s physical environment. Grounded in the literature on brand love, proximity,
Augmented Reality Technology in Marketing’s Evolution: A …
Augmented reality technology enhances consumers' online shopping experience and influences consumers' purchasing decisions. Augmented reality (AR) technology is different from other …
Immersive Horizons: VR and AR in Digital Marketing
In the dynamic digital marketing realm, Virtual Reality (VR) and Augmented Reality (AR) have emerged as game-changing technologies, offering immersive experiences that deeply engage …
Augmented Reality in Marketing: A Narrative Review of its …
May 12, 2025 · Studying Augmented Reality (AR) in marketing and retail is crucial because it is reshaping how brands connect with consumers and how people shop. AR creates highly …
Consumer engagement with augmented reality (AR) in …
This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and …
Virtual and Augmented Reality in Marketing - Theseus
As a geek and a marketing enthusiast, I wanted to research these two technologies and learn how they have been used so far in digital marketing, what has worked the best and what are some …
Impact of Augmented Reality (AR) on Consumer Buying …
Augmented Reality Marketing (ARM) denotes to the practice of AR in marketing to boost buyer’s experiences. Digital implementors, such as digital indications in physical environments, support …
What is Augmented Reality Marketing?
Therefore, the authors define “Augmented Reality Marketing” as a novel, strategic, and potentially disruptive subdiscipline in marketing.
Augmented Reality: Uses and Future Considerations in …
emphasizes the importance of AR in marketing and seeks to encourage discussion of the potential uses for AR in overcoming traditional limitations in marketing and customer research.
The Impact of Augmented Reality (AR), and Virtual Reality …
The Impact of Augmented Reality (AR), and Virtual Reality (VR) in Marketing Campaigns interacting with brands, while Ekmeil emphasizes the indispensable need for all-encompassing …
Augmented Reality in Retail: Enhancing Customer Experience …
This research explores the role of Augmented Reality (AR) in retail settings, focusing on its impact on customer experience and its applications in virtual try-ons, product visualization, and in …
AUGMENTED and VIRTUAL REALITY the NEW SILVERBULLET …
Latest research of Liao (2014, p. 317) shows that developer investment in AR (augmented reality) are on the rise with positive forecast for future investments in the field of marketing as …
Applications of AR and VR in Marketing: A Case Study …
Tianjiao Wang (2022) in the publication, Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry, discusses the existence of marketing using AR and …
Augmented reality marketing How mobile AR-apps can …
Augmented Reality (AR) is a promising and growing field in marketing research and practice. Very little is known if, how, and why AR-apps can impact consumers’ perception and evaluation of …
Boosting Brands with Augmented Reality: Why and When it …
Augmented Reality (AR) can add value to products and brands Over the last few years, executives have begun to realize the tremendous potential of augmented reality (AR) as part …
AUGMENTED REALITY FOR MARKETING - Interactive …
The IAB Augmented Reality for Marketing Playbook provides the advertising ecosystem with a framework for considering and exploring the burgeoning opportunities in AR. It is intended to …
Augmented reality: Designing immersive experiences that …
Informed by an analysis of over 50 augmented reality marketing initiatives from a broad array of AR paradigms (Table 1), we have developed a frame-work that describes: (1) the ingredients …
Augmented Reality Marketing: A Systematic Literature …
Jun 16, 2022 · Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in …
Augmented Reality in Interactive Marketing: The State-Of …
To address these questions, this chapter aims to develop a compre-hensive understanding of the current state of the literature on interactive AR marketing and to expand this with the view of …
The Effectiveness of Augmented Reality in Digital Marketing …
This research article explores the effectiveness of Augmented Reality (AR) in digital marketing campaigns, examining its impact on consumer engagement, personalization of marketing …
Augmented Reality Marketing and Consumer–Brand …
Marketers use augmented reality (AR) to place virtual brand-related information into a consumer’s physical environment. Grounded in the literature on brand love, proximity,
Augmented Reality Technology in Marketing’s Evolution: A …
Augmented reality technology enhances consumers' online shopping experience and influences consumers' purchasing decisions. Augmented reality (AR) technology is different from other …
Immersive Horizons: VR and AR in Digital Marketing
In the dynamic digital marketing realm, Virtual Reality (VR) and Augmented Reality (AR) have emerged as game-changing technologies, offering immersive experiences that deeply engage …
Augmented Reality in Marketing: A Narrative Review of its …
May 12, 2025 · Studying Augmented Reality (AR) in marketing and retail is crucial because it is reshaping how brands connect with consumers and how people shop. AR creates highly …
Consumer engagement with augmented reality (AR) in …
This research paper aims to investigate the role of augmented reality (AR) technology in marketing campaigns and its influence on consumer engagement, brand experiences, and …
Virtual and Augmented Reality in Marketing - Theseus
As a geek and a marketing enthusiast, I wanted to research these two technologies and learn how they have been used so far in digital marketing, what has worked the best and what are some …
Impact of Augmented Reality (AR) on Consumer Buying …
Augmented Reality Marketing (ARM) denotes to the practice of AR in marketing to boost buyer’s experiences. Digital implementors, such as digital indications in physical environments, …
What is Augmented Reality Marketing?
Therefore, the authors define “Augmented Reality Marketing” as a novel, strategic, and potentially disruptive subdiscipline in marketing.
Augmented Reality: Uses and Future Considerations in …
emphasizes the importance of AR in marketing and seeks to encourage discussion of the potential uses for AR in overcoming traditional limitations in marketing and customer research.
The Impact of Augmented Reality (AR), and Virtual Reality …
The Impact of Augmented Reality (AR), and Virtual Reality (VR) in Marketing Campaigns interacting with brands, while Ekmeil emphasizes the indispensable need for all-encompassing …
Augmented Reality in Retail: Enhancing Customer …
This research explores the role of Augmented Reality (AR) in retail settings, focusing on its impact on customer experience and its applications in virtual try-ons, product visualization, and in …
AUGMENTED and VIRTUAL REALITY the NEW …
Latest research of Liao (2014, p. 317) shows that developer investment in AR (augmented reality) are on the rise with positive forecast for future investments in the field of marketing as …
Applications of AR and VR in Marketing: A Case Study …
Tianjiao Wang (2022) in the publication, Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry, discusses the existence of marketing using AR and …
Augmented reality marketing How mobile AR-apps can …
Augmented Reality (AR) is a promising and growing field in marketing research and practice. Very little is known if, how, and why AR-apps can impact consumers’ perception and evaluation of …
