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| bachelor of corporate communication: Corporate Communications Joseph Fernandez, 2004-12-08 This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read. |
| bachelor of corporate communication: Business Communication for Success Scott McLean, 2010 |
| bachelor of corporate communication: Managing Corporate Communication Rossella Gambetti, Stephen Quigley, 2017-09-16 Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications. |
| bachelor of corporate communication: Communicating Health Nova Corcoran, 2013-02-01 Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan. |
| bachelor of corporate communication: Fundamentals of Corporate Communications Richard Dolphin, David Reed, 2009-11-03 The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. |
| bachelor of corporate communication: Business Communication-I for Bachelor in Business Administration (BBA), Bachelor in Business Administration (Honours) & Bachelor in Business Administration (Honours with Research) Degree Examination as per NEP 2020 Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate : Authors, Preface I Welcome to Mastering Business Communication: A Comprehensive Guide for BBA Students. This book is crafted specifically to support your journey through the dynamic world of business communication. As you embark on your Bachelor of Business Administration (BBA) studies, mastering the art and science of effective communication is essential for your academic and professional success. Mastering Business Communication: A Comprehensive Guide for BBA Students is a carefully crafted resource designed to equip aspiring business professionals with the essential communication skills needed to succeed in today's dynamic and competitive world. Aligned with the Model Curriculum for UG Degree in BBA prescribed by AICTE, this book offers a holistic approach to business communication, covering a wide range of topics that are crucial for effective professional interactions. In today's fast-paced business environment, clear and persuasive communication is more critical than ever. Whether you're drafting a business proposal, participating in a team meeting, or crafting a strategic marketing plan, the ability to convey your ideas succinctly and convincingly can set you apart. This book is designed to equip you with the skills and strategies needed to excel in various business contexts. Each chapter of this book delves into the fundamental principles of business communication, offering practical insights and actionable tips. From understanding the nuances of verbal and non-verbal communication to mastering written correspondence and digital interactions, you'll find a wealth of knowledge aimed at refining your skills. Real-world examples, case studies, and exercises are included to help you apply these concepts in practical scenarios, making the learning experience both engaging and relevant. The journey through this book will not only enhance your technical communication skills but also develop your ability to think critically and strategically about how you present information. By fostering a deeper understanding of audience analysis, message crafting, and feedback mechanisms, we aim to prepare you for the diverse communication challenges you'll face in the business world. As you turn these pages, remember that effective communication is an evolving skill. The tools and techniques presented here are meant to be a foundation upon which you can build and adapt throughout your career. Embrace the learning process, practice diligently, and apply your knowledge with confidence. We hope this book serves as a valuable resource and guide throughout your BBA studies and beyond. Here's to your success in mastering the art of business communication and making a lasting impact in your future endeavors. With warm regards, Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate Authors |
| bachelor of corporate communication: Role of Language and Corporate Communication in Greater China Patrick P.K. Ng, Cindy S.B. Ngai, 2015-05-14 This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. |
| bachelor of corporate communication: Communicating at Work Ronald B. Adler, Ronald Brian Adler, Jeanne Marquardt Elmhorst, Kristen Lucas, 2012-10 The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations. |
| bachelor of corporate communication: Corporate Communication Joep Cornelissen, 2011-03-17 The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this involve me era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer! - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo |
| bachelor of corporate communication: Corporate Communication Otto Lerbinger, 2018-12-06 Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media. |
| bachelor of corporate communication: Corporate Communication Joep Cornelissen, 2017-01-28 Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field. |
| bachelor of corporate communication: Workplace Communication for the 21st Century Jason S. Wrench Ph.D., 2013-01-09 Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole. Workplace Communication for the 21st Century: Tools and Strategies That Impact the Bottom Line explains and simplifies what organizational communication scholars have learned, presenting this knowledge so that it can be easily applied to generate tangible benefits to employees and employers as they face everyday challenges in the real world. This two-volume work discusses internal organizational and external organizational communication separately, first explaining how communication functions within the confines of a modern organization, then addressing how organizations interact with various stakeholders, such as customers, clients, and regulatory agencies. The expert contributors provide a thorough and insightful view on organizational communication and supply a range of strategies that will be useful to practitioners and academics alike. |
| bachelor of corporate communication: The Management Game of Communication Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass, 2016-09-05 The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike. |
| bachelor of corporate communication: Southwestern Literature William Brannon, 2016 Presents a collection of original essays with a goal of providing an overview of scholarship regarding Southwestern literature. |
| bachelor of corporate communication: The Dynamics of Corporate Social Responsibility Maria Aluchna, Samuel O. Idowu, 2016-12-27 This book explores recent developments in the theory, strategic perspective and international practice of corporate social responsibility. In particular it discusses the consequences of the economic slowdown apparent in many economies and the impact of changes in the regulatory environment. It consists of three parts: Part one addresses a variety of theoretical approaches as well as the dynamics and criticism of corporate social responsibility. It takes into account social and governmental expectations for the new and extended role of companies in the economy and in society, and provides a new context and theoretical assumptions regarding the functions and tasks of corporate social responsibility. Part two discusses the practical aspects relating to strategic management and corporate governance, corporate disclosure and reporting, as well as the empowerment of stakeholders. Lastly, part three focuses on the international practice of corporate social responsibility in various organizational and institutional settings. Using numerous case studies, the book explores the challenges and tasks of CSR in emerging markets, in the fashion industry and in global and family companies. It identifies the changes that can be detected following the financial crisis, closing the loop and linking the empirical findings with the revised theoretical framework. |
| bachelor of corporate communication: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| bachelor of corporate communication: Mobile Communication James E. Katz, 2011-12-31 In the few short decades since their commercial deployment, 5 billion people—about three-quarters of all humanity, including children—have become mobile phone users. No technology has even approached the mobile phone’s wildfire success. Effects of this success are apparent everywhere, ranging from accident scenes and earthquake rescue efforts to demeanor in the classroom and at dinner tables. No one interested in the next generation of issues provoked by the mobile communication revolution will want to miss this important new collection of essays. The mobile phone has given near-transcendent power to ordinary people. All aspects of social life have been touched by mobile technology. An ever-growing host of tracking, immersion, gaming, and commercial applications are becoming available. The community of mobile communication scholars has blossomed from a handful of pioneers a decade ago to a large and dynamic intellectual community that spans the globe. Area researchers have gained much insight into cultural, symbolic, and social interaction aspects of mobile communication as well as its relevance to commerce. To address the social policy dimension of the mobile communication revolution, this volume presents analyses by leading thinkers in the field. The volume offers novel and keen insights into the topic. Subjects include the role of mobiles in policy formation and evaluation in several areas including the mobile-digital divide and political campaigns. Also explored are processes and policy implications of mobiles in creating or alleviating social problems including social isolation and family dispersion. Other chapters analyze social policies for mobile devices, including attempts to regulate the use of the technology and to understand and moderate its potential harm to human health. The contributors’ scope ranges across five continents and they address concerns at local, national, and international levels. |
| bachelor of corporate communication: Strategic Employee Communication Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano, 2018-10-06 Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs. |
| bachelor of corporate communication: Business Communication Carol M. Lehman, Debbie D. Dufrene, 2010-02 |
| bachelor of corporate communication: Strategic Internal Communication David Cowan, 2017-06-03 Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success. |
| bachelor of corporate communication: Business Acumen for Strategic Communicators Matthew W. Ragas, Ron Culp, 2024-09-10 Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations. |
| bachelor of corporate communication: The IABC Handbook of Organizational Communication Tamara Gillis, 2006-04-20 The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation. |
| bachelor of corporate communication: Contemporary Business Louis E. Boone, David L. Kurtz, Brahm Canzer, 2021-08-10 Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging. |
| bachelor of corporate communication: Crisis Communication Finn Frandsen, Winni Johansen, 2020-08-24 Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here. |
| bachelor of corporate communication: Contemporary Business Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter M. Moreira, 2023-05-15 Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills. |
| bachelor of corporate communication: Public Relations and Communications Aoife O'Donnell, 2023-07-13 This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435. |
| bachelor of corporate communication: Corporate Communications Management Diane Mary Gayeski, 1993 Corporate Communications Management: The Renaissance Communicator in Information-Age Organizations is a unique and comprehensive approach to managing corporate communications. It looks at the multitude of factors that go into successful corporate communications, including communication and learning theories as they apply to corporate business; how companies use communication; and how to analyze, create, and implement successful communication campaigns. This book also examines the status of the corporate communicators within an organization and analyzes the role of the communicator within the corporate environment. Corporate Communications Management features a breakthrough approach to corporate communications, numerous concrete examples drawn from the real world of corporate communications, interviews with professionals working in the field, and examples of successful communications campaigns. This book details corporate communication skills, technologies, theory, and practices within a professional context. Taking an interdisciplinary approach, Corporate Communications Management synthesizes several vital communication areas to provide a complete and practical grounding in corporate communication. It's primary success is in providing the tools that corporate communicators need to manage their resources effectively. |
| bachelor of corporate communication: Research Handbook on Strategic Communication Jesper Falkheimer, Mats Heide, 2022-12-13 Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. |
| bachelor of corporate communication: Risk and Crisis Communication in Europe Audra Diers-Lawson, Andreas Schwarz, Florian Meissner, Silvia Ravazzani, 2024-06-24 This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis communication within the context of a Europe in flux – experiencing the amplification of the refugee crisis, Brexit, increasing terrorist attacks, a heightened awareness of the climate crisis, and the COVID-19 pandemic – a cross-continental team of experts explore these developments from a theoretical and practical standpoint. Drawing connections between culture, digital technology, identity, public health, politics, and industry, the analysis offers a multitude of perspectives from across the continent and provides ways ahead for the field of risk and crisis communication. This exciting and innovative volume will interest scholars and students of risk and crisis communication, media studies, political communication, public relations, political studies, and international relations. Chapter 5 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license |
| bachelor of corporate communication: Global Marketing Strategies for the Promotion of Luxury Goods Mosca, Fabrizio, 2016-03-31 Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students. |
| bachelor of corporate communication: The Handbook of Financial Communication and Investor Relations Alexander V. Laskin, 2017-09-14 The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide. |
| bachelor of corporate communication: Career Ideas for Teens in the Arts and Communications Reeves Diane Lindsey, Gail Karlitz, Don Rauf, 2009 Whether you have the urge to write, perform, design, or otherwise create and communicate, opportunities are limitless in the arts and communications. Career Ideas for Teens in the Arts and Communications profiles numerous opportunities in this field. The careers profiled include: Actor, Animator, Choreographer, Development director, Editor, Film director, Journalist, Lobbyist, Photographer, Scriptwriter, Technical writer, and Webmaster. |
| bachelor of corporate communication: MASS COMMUNICATION PRABHU TL, The process of developing, transmitting, receiving, and evaluating messages to large audiences via vocal and written media is known as mass communication (or communications). It's a broad field that takes into account not just how and why a message is developed, but also how and why it's delivered. Print, digital media and the Internet, social media, radio, and television are all examples of these mediums. Strategic communication, health communication, political communication, integrated marketing communications, journalism, and other related professions are all part of mass communication. There are various bachelor's and master's in mass communication programmes provided by colleges and universities throughout the world for students interested in working in the area or studying it as an academic field. Professionals in mass communication employ their understanding of rhetorical principles and strategic media tactics to create, distribute, and evaluate effective communications aimed at broad audiences. Mass communication strategies are used on a daily basis by public relations specialists, journalists, broadcast professionals, advertisers and marketers, content writers, graphic designers and illustrators, public health educators, corporate media managers, and other media professionals to craft and launch strategic communication plans — from broadcast news to online marketing campaigns and public health announcements — across nearly every industry. The variety of mass media formats and communication methods provides for profession choices that is both creative and flexible. Marketing and advertising, entertainment, healthcare, journalism, public relations, non-profit and government, communications consultancy, broadcast media, financial services, and foreign services are just a few of the fields where people with a degree in the discipline can work. Media and mass communication is a research subject within academia as well as an effective field of applied professional practise. Scholars in the discipline examine and research topics such as how media is utilised and the impact it has; the processes that go into producing media; regulatory, ethical, and legal issues in mass communication; mass media theory; and associated cultural and gender issues. Researchers could look into the long-term effects of how news outlets cover violent and tragic events, or how advances in information technology and emerging media are changing interpersonal communication and relationships. They could also look into the connection between social media and political voting trends, as well as the significance of social and mass media platforms in political and social justice activism. A bachelor's degree in mass communication can provide important foundational training to step into a role within one or more of these areas for current and prospective undergraduate students who know they want to work in large-scale media development, whether in journalism, marketing, public relations, or political and/or social justice communication. Core courses in mass communication theory and history, mass media writing, editing and publishing for mass audiences, and media law and ethics are common in bachelor's degree programmes in mass communication, as are electives in specific areas of mass communication, such as writing and research for journalists, public relations writing, digital advertising, video production, television broadcasting, and documentary production. |
| bachelor of corporate communication: Reputation Management John Doorley, Helio Fred Garcia, 2015-02-20 Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added. |
| bachelor of corporate communication: Media Narratives: Productions and Representations of Contemporary Mythologies , 2023-02-27 Media narratives are the “reflection” of current beliefs and ideas. The case studies in this volume represent an exceptional field of research on dominant mythologies; examples from several countries reveal that media narratives express a dominant consumer storytelling. |
| bachelor of corporate communication: The Alignment Factor Cees B.M. Van Riel, 2012-03-29 The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe. |
| bachelor of corporate communication: Culture and Crisis Communication Amiso M. George, Kwamena Kwansah-Aidoo, 2017-09-18 A collection of case studies from nonwestern countries that offers an analysis of the significant role culture plays in crisis communication Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news outlets, health organizations, technical experts, politicians, and local communities communicate in crisis situations. Taking a wider view than a single country’s perspective, the text contains a cross-cultural and cross-country approach. In addition, the case studies offer valuable lessons that organizations that wish to operate or are operating in those cultures can adopt in preparing and managing crises. The book highlights recent crisis events such as Syria’s civil war, missing Malaysia Flight MH370, andJapan’s Fukushima Daiichi nuclear power plant disaster. Each of the case studies examines how culture impacts communication and responses to crises. Authoritative, insightful, and instructive, this important resource: Analyzes how nonwestern cultures respond to crises Covers the role of culture in crisis communication in recent news events Includes contributions from 18 international authors who provide insight on nonwestern culture and crisis communication Written for communication professionals, academics, and students, Culture and Crisis Communication presents an insightful introduction to the topic of culture and crisis communication and then delves into illustrative case studies that explore intra-cultural and trans-boundary crisis communication. |
| bachelor of corporate communication: Public Relations Melanie James, 2006 This book will launch you into a career in PR. Get the insider's viewpoint from marketing managers, media advisers, communications consultants and others and find out how to get your foot in the door of the dynamic communications industry. |
| bachelor of corporate communication: Career Opportunities in Travel and Hospitality Jennifer Bobrow Burns, 2010 Whether you want to spend your days outside leading tours or in the kitchen preparing delicious meals for customers, the travel and hospitality industries offer a diverse array of career opportunities. |
| bachelor of corporate communication: Contemporary Perspectives on Corporate Marketing John M.T. Balmer, Laura Illia, Almudena González del Valle Brena, 2013-07-24 Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies. |
The Bachelor - Reddit
Oct 19, 2023 · We do not allow posts sharing your social media interactions with BN members. Examples include DMs between yourself and a Bachelor Nation member, comments made by …
Can I apply for a PhD program right after my Bachelors degree?
Mar 9, 2023 · Hello everyone, I have finished my bachelor in Engineering and I want to apply for a PhD program but I don't have any publications. So can anyone tell me is this a good idea or …
Why is it called a “Bachelor’s” degree? : r/AskHistorians - Reddit
Feb 19, 2019 · In Latin, “bachelor” is baccalaureus (or baccalarius).Flattering themselves, medieval scholars thought it came from the phrase bacca lauri, which means “laurel berry,” …
Is a Bachelor’s degree in Information Technology worth it ... - Reddit
Mar 1, 2023 · A Bachelor's degree in Information Technology can be a valuable asset in today's job market. You know what, a bachelor's degree in information technology can put you in a …
MUST Do’s? (& Dont’s) - Vegas Bachelor Party : r/vegas - Reddit
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Game Changer 5.07 Episode Discussion: "The Bachelor (Part 2)"
Feb 21, 2023 · The next episode of Game Changer, "The Bachelor (Part 2)", is out NOW, starring Sam Reich and Grant O'Brien! What were your thoughts on this episode? Contestants: Abel …
Did the phrase “confirmed bachelor” always imply ... - Reddit
Apr 19, 2018 · Prior to the 1970s, the term "confirmed bachelor" was much more commonly used to apply to a (presumed heterosexual) man possessed of what The Nation (in 1913) termed a …
What types of jobs can I pursue with a Bachelor's Degree in
Hello, I (22F) just graduated from college with a Bachelor's degree in Psychology. I have decided to take a year off of school before going back to get my Master's. I had planned to start …
What are the pros and cons of getting 2 bachelor degrees?
Dec 4, 2020 · Hi r/college, so I know that the obvious pros of getting 2 bachelor degrees are of course a wider breadth of knowledge, more skills, more opportunities, etc. However I'm also …
Is SNHU (online) actually as good of a college as it seems?
Oct 23, 2022 · I found SNHU to be equally as rigorous but studying online required me to become a better self-learner. The flexibility was certainly worth the switch and I saved tens of …
The Bachelor - Reddit
Oct 19, 2023 · We do not allow posts sharing your social media interactions with BN members. Examples include DMs between yourself and a Bachelor Nation member, comments made by …
Can I apply for a PhD program right after my Bachelors degree?
Mar 9, 2023 · Hello everyone, I have finished my bachelor in Engineering and I want to apply for a PhD program but I don't have any publications. So can anyone tell me is this a good idea or …
Why is it called a “Bachelor’s” degree? : r/AskHistorians - Reddit
Feb 19, 2019 · In Latin, “bachelor” is baccalaureus (or baccalarius).Flattering themselves, medieval scholars thought it came from the phrase bacca lauri, which means “laurel berry,” …
Is a Bachelor’s degree in Information Technology worth it ... - Reddit
Mar 1, 2023 · A Bachelor's degree in Information Technology can be a valuable asset in today's job market. You know what, a bachelor's degree in information technology can put you in a …
MUST Do’s? (& Dont’s) - Vegas Bachelor Party : r/vegas - Reddit
May 26, 2023 · Best tip I can offer…. For the love god. Don’t try and cram a whole bachelor party in one room. Besides the cost of finding a suite big enough, it’s just going to be uncomfortable. …
Game Changer 5.07 Episode Discussion: "The Bachelor (Part 2)"
Feb 21, 2023 · The next episode of Game Changer, "The Bachelor (Part 2)", is out NOW, starring Sam Reich and Grant O'Brien! What were your thoughts on this episode? Contestants: Abel …
Did the phrase “confirmed bachelor” always imply ... - Reddit
Apr 19, 2018 · Prior to the 1970s, the term "confirmed bachelor" was much more commonly used to apply to a (presumed heterosexual) man possessed of what The Nation (in 1913) termed a …
What types of jobs can I pursue with a Bachelor's Degree in
Hello, I (22F) just graduated from college with a Bachelor's degree in Psychology. I have decided to take a year off of school before going back to get my Master's. I had planned to start …
What are the pros and cons of getting 2 bachelor degrees?
Dec 4, 2020 · Hi r/college, so I know that the obvious pros of getting 2 bachelor degrees are of course a wider breadth of knowledge, more skills, more opportunities, etc. However I'm also …
Is SNHU (online) actually as good of a college as it seems?
Oct 23, 2022 · I found SNHU to be equally as rigorous but studying online required me to become a better self-learner. The flexibility was certainly worth the switch and I saved tens of …
