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| bachelors of arts in marketing: Integrated Marketing Communication Jeanne M. Persuit, Christina L. McDowell Marinchak, 2016-09-22 Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. |
| bachelors of arts in marketing: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| bachelors of arts in marketing: Catholic School Leadership Anthony J. Dosen, Barbara S. Rieckhoff, 2016-01-01 The administration of Pre K – 12 Catholic schools becomes more challenging each year. Catholic school leaders not only have the daunting task of leading a successful learning organization, but also to serve as the school community’s spiritual leader and the vigilant steward who keeps the budget balanced, the building clean, and maintaining a healthy enrollment in the school. Each of these tasks can be a full time job, yet the Catholic school principal takes on these tasks day after day, year after year, so that teachers may teach as Jesus did. The goal of this book is to provide both beginning and seasoned Catholic school leaders with some insights that might help them to meet these challenges with a sense of confidence. The words in this text provide research?based approaches for dealing with issues of practice, especially those tasks that are not ordinarily taught in educational leadership programs. This text helps to make sense of the pastoral side of Catholic education, in terms of structures, mission, identity, curriculum, and relationships with the principal’s varied constituencies. It also provides some insights into enrollment management issues, finances and development, and the day in day out care of the organization and its home, the school building. As a Catholic school leader, each must remember that the Catholic school is not just another educational option. The Catholic school has a rich history and an important mission. Historically, education of the young goes back to the monastic and cathedral schools of the Middle Ages. In the United States, Catholic schools developed as a response to anti?Catholic bias that was rampant during the nineteenth century. Catholic schools developed to move their immigrant and first generation American youth from the Catholic ghetto to successful careers and lives in the American mainstream. However, most importantly, Catholic schools have brought Christ to generations of youngsters. It remains the continuing call of the Catholic school to be a center of Evangelization—a place where Gospel values live in the lives of faculty, students and parents. This text attempts to integrate the unique challenges of the instructional leader of the institution with the historical and theological underpinnings of contemporary Catholic education. |
| bachelors of arts in marketing: There Is Life After College Jeffrey J. Selingo, 2016-04-12 From the bestselling author of College Unbound comes a hopeful, inspiring blueprint to help alleviate parents’ anxiety and prepare their college-educated child to successfully land a good job after graduation. Saddled with thousands of dollars of debt, today’s college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come—a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jumpstart their careers. Education expert Jeffrey Selingo answers key questions—Why is the transition to post-college life so difficult for many recent graduates? How can graduates market themselves to employers that are reluctant to provide on-the-job training? What can institutions and individuals do to end the current educational and economic stalemate?—and offers a practical step-by-step plan every young professional can follow. From the end of high school through college graduation, he lays out exactly what students need to do to acquire the skills companies want. Full of tips, advice, and insight, this wise, practical guide will help every student, no matter their major or degree, find real employment—and give their parents some peace of mind. |
| bachelors of arts in marketing: Emotional Appeals in Advertising Banking Services Emmanuel Mogaji, 2018-05-01 Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising. |
| bachelors of arts in marketing: White Awareness Judy H. Katz, 1978 Stage 1. |
| bachelors of arts in marketing: You Can Do Anything George Anders, 2017-08-08 In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts. Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In You Can Do Anything, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week. The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast. In this book, you will learn why resume-writing is fading in importance and why telling your story is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything. |
| bachelors of arts in marketing: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| bachelors of arts in marketing: Retailing Management Michael Levy, Barton A. Weitz, Dea Watson, 2014-03 |
| bachelors of arts in marketing: Contemporary Issues in Social Media Marketing Bikramjit Rishi, Subir Bandyopadhyay, 2017-07-28 In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands. |
| bachelors of arts in marketing: Who Gets In and Why Jeffrey Selingo, 2020-09-15 From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests. |
| bachelors of arts in marketing: Making Your Major Decision Peterson's, 2013-09-30 Choosing a college major is one of the most important decisions students ever make, yet there is often confusion about picking the right discipline. Studies show that nearly two-thirds of all college freshman have not chosen a major, and nearly 60 percent of undergraduates change their major at least once resulting in lost time, money and productivity. To minimize the uncertainty in selecting the right major, Peterson's has partnered with industry leader, CPP the makers of the Myers-Briggs Type Indicator. The MBTI was developed in the 1940s to make Carl Jung's theory of personality type understandable and useful in everyday life. This book will include access to a personality assessment to determine likes/dislikes and strengths/weaknesses to aid them in making sound decisions. The MBTI assessment, now priced at $9.95, coupled with the descriptions of more than 800 college majors, including course requirements, related majors, and related careers, will provide students an invaluable resource for making The Major Decision. |
| bachelors of arts in marketing: Entrepreneurial Marketing Zubin Sethna, Rosalind Jones, Paul Harrigan, 2013-07-05 Entrepreneurial Marketing |
| bachelors of arts in marketing: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| bachelors of arts in marketing: The Right Way to Win Robert Zafft, 2020-09-11 The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success. Short, practical, and fun-to-read, the bookshows readers how to: Make defensible ethical decisions, build consensus, and counter adversaries; Implement and sustain ethical decisions by driving individual accountability; and Navigate crises and cutting-edge issues where reputational risk soars. The Right Way to Win appeals to general readers, business and professional-school students, employees and executives, and managers overseeing leadership development and corporate training. This title is also available as a digital curriculum. Click here to learn more! |
| bachelors of arts in marketing: Strategic Advertising Management Larry Percy, Richard H. Elliott, 2021 |
| bachelors of arts in marketing: Southwestern Literature William Brannon, 2016 Presents a collection of original essays with a goal of providing an overview of scholarship regarding Southwestern literature. |
| bachelors of arts in marketing: Applied Dynamic Economics Kenneth K. Kurihara, 2003 Collecting together papers from international journals, this book encompasses economics and the philosophical, historical, technical and practical facets of the real world. Grouped together in three separate, yet related parts, the essays deal with 'Problems of Developed Economies', 'Problems of Developing Economies' and 'International Prosperity and Progress'. Reviews of relevant books by Roy Harrod, T. Haavelmo, W. A. Lewis and T. Barna have been included as appendices. Truly international in its coverage and sources, this collection includes articles from the USA, Japan, the UK, India, Italy, Switzerland and Jamaica. |
| bachelors of arts in marketing: Handbook of Universities , 2006 The Most Authentic Source Of Information On Higher Education In India The Handbook Of Universities, Deemed Universities, Colleges, Private Universities And Prominent Educational & Research Institutions Provides Much Needed Information On Degree And Diploma Awarding Universities And Institutions Of National Importance That Impart General, Technical And Professional Education In India. Although Another Directory Of Similar Nature Is Available In The Market, The Distinct Feature Of The Present Handbook, That Makes It One Of Its Kind, Is That It Also Includes Entries And Details Of The Private Universities Functioning Across The Country.In This Handbook, The Universities Have Been Listed In An Alphabetical Order. This Facilitates Easy Location Of Their Names. In Addition To The Brief History Of These Universities, The Present Handbook Provides The Names Of Their Vice-Chancellor, Professors And Readers As Well As Their Faculties And Departments. It Also Acquaints The Readers With The Various Courses Of Studies Offered By Each University.It Is Hoped That The Handbook In Its Present Form, Will Prove Immensely Helpful To The Aspiring Students In Choosing The Best Educational Institution For Their Career Enhancement. In Addition, It Will Also Prove Very Useful For The Publishers In Mailing Their Publicity Materials. Even The Suppliers Of Equipment And Services Required By These Educational Institutions Will Find It Highly Valuable. |
| bachelors of arts in marketing: Marketing in Bahrain Fred J. Gatling, 1982 |
| bachelors of arts in marketing: China CEO Juan Antonio Fernandez, Laurie Underwood, 2011-08-17 CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China. |
| bachelors of arts in marketing: Driving Digital Strategy Sunil Gupta, 2018-07-24 Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. |
| bachelors of arts in marketing: Advanced Marketing Research Richard Bagozzi, 1994-07-19 Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout. |
| bachelors of arts in marketing: Marketing in Denmark L. R. Thomas, 1982 |
| bachelors of arts in marketing: Marketing Dennis Adcock, Al Halborg, Caroline Ross, 2001 Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts. |
| bachelors of arts in marketing: E-Marketing: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2012-05-31 The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research. |
| bachelors of arts in marketing: Global Marketing Management Robert Dow Buzzell, John A. Quelch, Christopher A. Bartlett, 1992 Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing. |
| bachelors of arts in marketing: Financing Sport Dennis R. Howard, John L. Crompton, 2018-07 The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals. |
| bachelors of arts in marketing: Managing Creativity Barbara Townley, Nic Beech, 2011-10-27 What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally. |
| bachelors of arts in marketing: Staffing Organizations Heneman, Herbert Gerhard Heneman (III, Jr), Herbert Henemann, Tim Judge, John D. Kammeyer-Mueller, 2011-09-01 Heneman and Judge's Staffing Organizations, 7/e, is based on a comprehensive staffing model. Components of the model include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management. Up-to-date research and business practices are the hallmarks of this market leading text. In-depth applications (cases and exercises) at the end of chapters provide students with skill-building and practice in key staffing activities and decision-making. A comprehensive running case involving a fictitious retailing organization provides even greater opportunity for in-depth analysis and skill building. Students also have the opportunity to address ethical issues at the end of each chapter. |
| bachelors of arts in marketing: The College Success Cheat Sheet Jonathan Davidson, 2015-07-11 Do you want to get all A's and still have time to enjoy college? It's possible, but only by studying smarter, not harder. The College Success Cheat Sheet will show you how by helping you master the art and science of rapid, effective learning. Drawing from his journey of failing multiple classes in a community college to graduating with the President's Award from a private university and through interviews with top students from across the country, Jonathan Davidson shares the methods that great students use in order to stand out in college. Now, with this step-by-step guide, you can put these simple ideas into practice and learn how to: * Cut study time and boost long-term memory with the spacing effect, described by researchers as, [O]ne of the most remarkable phenomena to emerge from laboratory research on learning. * Use English to conquer math * Review textbook chapters in ten minutes or less * Crush even the hardest timed exams * Commit plagiarism to learn how to write stronger papers * Sleep your way to straight A's * Find work during and after college Four years is too much of your life to spend cramming and stressing over your studies. With this guide to college success, you can earn the grades you want and still have time to make the most of your college years. The College Success Cheat Sheet is efficient and effective while managing to be enjoyable at the same time. The witty, conversational style draws the reader in, and the techniques are based on solid science. I highly recommend it! -Leslie R. Martin, PhD, co-author of The Longevity Project Fun, witty, and full of priceless advice. I wish I'd had this book when I was a freshman. - Rachael Lang, college student |
| bachelors of arts in marketing: Marketing Planning and Implementaion Alsem / Brady, Erica Brady, 2012 |
| bachelors of arts in marketing: Marketing in the Digital Era Zuzana Bacíková, 2018 This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain. |
| bachelors of arts in marketing: Careers in Advertising and Public Relations , 2005-01 For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews. |
| bachelors of arts in marketing: Exploring Omnichannel Retailing Wojciech Piotrowicz, Richard Cuthbertson, 2018-12-05 This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend. |
| bachelors of arts in marketing: Register of the University of California University of California (1868-1952), 1943 |
| bachelors of arts in marketing: Marketing the Arts Finola Kerrigan, 2010-04-27 In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners. |
| bachelors of arts in marketing: Directory of Transportation Education National Defense Transportation Association (U.S.). Education Committee, 1972 |
| bachelors of arts in marketing: Creating Conservatism Michael J. Lee, 2014-08-01 Creating Conservatism charts the vital role of canonical post–World War II (1945–1964) books in generating, guiding, and sustaining conservatism as a political force in the United States. Dedicated conservatives have argued for decades that the conservative movement was a product of print, rather than a march, a protest, or a pivotal moment of persecution. The Road to Serfdom, Ideas Have Consequences, Witness, The Conservative Mind, God and Man at Yale, The Conscience of a Conservative, and other mid-century texts became influential not only among conservative office-holders, office-seekers, and well-heeled donors but also at dinner tables, school board meetings, and neighborhood reading groups. These books are remarkable both because they enumerated conservative political positions and because their memorable language demonstrated how to take those positions—functioning, in essence, as debate handbooks. Taking an expansive approach, the author documents the wide influence of the conservative canon on traditionalist and libertarian conservatives. By exploring the varied uses to which each founding text has been put from the Cold War to the culture wars, Creating Conservatism generates original insights about the struggle over what it means to think and speak conservatively in America. |
| bachelors of arts in marketing: College Admissions Data Sourcebook Northeast Edition Bound 2010-11 , 2010-09 |
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