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| baidu search engine optimization: Baidu SEO Véronique Duong, 2017-06-29 SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
| baidu search engine optimization: Baidu SEO Véronique Duong, 2017-07-31 SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book. |
| baidu search engine optimization: Search Engine Optimization All-in-One For Dummies Bruce Clay, 2015-09-08 The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay above the fold If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition. |
| baidu search engine optimization: Search Engine Marketing for the Chinese Market Anita Gerstmayr, 2014-06-03 Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, FH OÖ Standort Steyr, course: Marketing & E-Business, language: English, abstract: Globalization has brought new opportunities to developing countries, and within the last few decades, especially the People’s Republic of China transformed itself from a developing nation behind the bamboo curtain to one of the most influential nations on the world market. China’s online population is growing very fast and counted already more than 560 million users in 2012, with a share of more than 70% of mobile Internet users. The Internet has become an indispensable tool for finding information quickly using a search engine. Therefore, for companies trading in China, their website will undoubtedly be vital in enhancing their public image and increasing sales volumes, and improving this website through search engine marketing (SEM) will be crucial to succeed. Due to huge cultural differences and governmental censorship of the Internet in mainland China, doing online business in this country is definitely different as in the Western world. To find out what is necessary for launching an international company website in China successfully, this paper describes and critically analyses the basic knowledge about China’s online users and its online media world as well as search engines available in China and the challenges Chinese internet users face because of The Great Firewall. Aiming to provide key input for effective search engine marketing, this thesis combines theoretical background from various literary sources with the results of the author’s online survey and interviews with four online marketing experts, who give an insight into their in-depth know-how of China's online marketing world and to provide advice on effective SEM for China’s leading search engine Baidu. Clearly, as this papers shows, practising successful SEO depends on the combination of many different factors and actions. Writing original content, proper usage of keywords, incoming links from authoritative sites and other Baidu-sites are just some issues to be considered. Furthermore a Chinese ISP and content written in well-articulated “Simplified Chinese” are other keys to success. Doing SEA for Baidu is quite challenging, especially for foreigners, because it requires experience with SEA, cultural understanding and perfect knowledge of Chinese to find the right keywords and handle Baidu’s SEA and Analytics tool. Nevertheless, understanding China’s culture and language is an important factor achieving good online visibility in China. |
| baidu search engine optimization: Search Engine Optimization Maria Johnsen, 2024-09-07 This book provides a comprehensive exploration of Search Engine Optimization (SEO), guiding readers from basic concepts to advanced techniques for improving website visibility in search engines. It begins by introducing SEO, explaining how search engines work, and why SEO is essential in digital marketing. Fundamental concepts like keywords, search intent, on-page optimization (such as meta tags, images, and URL structures), and technical SEO basics are covered early on, establishing a solid foundation. We delve into keyword research, showing readers how to use popular SEO tools and develop effective content strategies based on user intent. It offers insights on writing content that ranks, optimizing blog posts, product pages, and service pages, as well as conducting content audits to ensure ongoing effectiveness. A deep dive into technical SEO follows, exploring advanced topics such as crawlability, site speed, structured data, duplicate content issues, and HTTPS implementation. The book also addresses Multilingual SEO , mobile-first indexing, and website architecture, providing actionable steps to resolve common technical SEO challenges. Link building and off-page SEO are thoroughly examined, with a focus on building high-quality backlinks, understanding domain authority, and using ethical (white hat) practices. Readers learn about influencer marketing, social media's role in SEO, and managing online reputations through reviews and citations. The book also covers essential SEO tools and analytics, teaching readers how to track SEO performance using metrics, build dashboards, and perform competitor analysis. It discusses the role of artificial intelligence, voice search, and video content in SEO, while also exploring future trends and algorithm updates. The concluding chapters offer predictions on the evolution of SEO and provide strategies for staying competitive in an ever-changing digital landscape. By the end of the book, readers will have a complete understanding of how to implement and maintain an effective SEO strategy, optimizing their websites to rank higher in search results, attract more organic traffic, and achieve long-term success in the digital world. |
| baidu search engine optimization: Global Search Engine Marketing Anne F. Kennedy, Kristjan Mar Hauksson, 2012-03-07 Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects—wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of! ANNE F. KENNEDY, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011. KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference. You’ll Learn How To: • Build cost-effective campaigns that leverage commonalities in global search markets • Choose the right search media for each market—including markets Google doesn’t dominate • Achieve higher rankings in search engines around the world • Organize effective global pay-per-click campaigns • Search-optimize online PR and other content • Craft mobile sites and apps for international audiences • Use web analytics to track KPIs in multilingual/multicultural campaigns • Find the best non-U.S. information resources for better search marketing • Prepare for the future of global search INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: • Brazil • China, Hong Kong, Taiwan • France • Germany • India • Italy • Japan • Mexico • Middle East • North Africa • French-speaking Canada • Russia • Nordic countries • Singapore • South Korea • Spain • Spanish-speaking South America • The Netherlands • United Kingdom |
| baidu search engine optimization: Search Engine Marketing Andreas Ramos, Stephanie Cota, 2008-09-14 Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords |
| baidu search engine optimization: SEO Management Véronique Duong, 2020-01-02 Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project. |
| baidu search engine optimization: International SEO Ercan ATAY, 2024-04-15 In writing this book, I aim to elucidate the global approach to SEO, guiding digital marketers, content creators, and website owners toward success in the international marketplace. By tracing the evolution of SEO from local implementations to a global framework, I endeavor to equip readers with comprehensive insights into crafting SEO strategies across diverse linguistic and cultural landscapes. This exploration delves into the technical aspects, market dynamics, and linguistic structures encountered worldwide. In today's digital age, the widespread accessibility of the internet makes it feasible to transcend local boundaries and engage a worldwide audience like never before. Yet, international SEO diverges markedly from its local counterpart and presents unique challenges. This book addresses all facets of international SEO, including language selection, cultural considerations, website configuration, content strategy, and technical SEO nuances. Additionally, we explore the influence of emerging technologies such as artificial intelligence and adaptations for search engines beyond Google on SEO practices. This book aims to give readers the knowledge required to navigate and succeed in international markets while surmounting pertinent challenges. With forecasts about the future trajectory of global SEO, I intend to enlighten readers on novel SEO strategies and offer tools and techniques that provide a competitive advantage in digital marketing. Ultimately, this guide aspires to be an invaluable resource for anyone aiming to capture a global audience. |
| baidu search engine optimization: 2024-25 For All Competitive Examinations Computer Chapter-wise Solved Papers YCT Expert Team , 2024-25 For All Competitive Examinations Computer Chapter-wise Solved Papers 592 1095 E. This book contains 1198 sets of solved papers and 8929 objective type questions with detailed analytical explanation and certified answer key. |
| baidu search engine optimization: Limitless Supply: New Economy In The Digital Era Chunsheng Zhou, Xiuhai Hu, 2022-04-08 Scarcity hypothesis is the cornerstone of traditional economic theory. However, in the digital era, new products such as Windows, Android, and Wechat have been introduced to the market. Traditional economic theory may not be able to explain various nez economic phenomena in the digital era. This book creatively proposes the concept of limitless supply and then discusses its implications for economy at both macro and micro-levels.It analyses and summarizes the basic features of limitless supply products, and compares the differences and similarities of how limited supply and limitless supply products are manufactured and marketed. The book also provides reasons for why manufacturers of limitless supply products create intangible assets. It argues that the scale of an enterprise producing limitless supply products depends on the number of users, whereas the scale of an enterprise producing limited supply products depends on the production capacity.This book is mainly written to construct a preliminary, simple, yet relatively comprehensive economic theory framework for limitless supply, and to interpret the phenomena and corporate behaviour. It further explores how enterprises providing limitless supply products grow financially. It also proposes the fundamental difference in growth models between enterprises providing limitless supply products and those providing limited supply products. The book also looks at how growth models can achieve fission growth. |
| baidu search engine optimization: The Future of Artificial Intelligence in Digital Marketing Maria Johnsen, 2017-09-01 Introducing The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! The Future of Artificial Intelligence in Digital Marketing equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. The Future of Artificial Intelligence in Digital Marketing is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before. |
| baidu search engine optimization: Red Wired Shermon So, J.Christopher Westland, 2010-01-28 China now contains over 250 million Internet users, the largest in the world, and growing. Fortunes have been made, but more importantly, society and business are being transformed along the unique lines of Chinese Internet development. This will substantially affect the business and political character of the fastest growing economic power in the world. Red Wired takes a fascinating inside look at how China has adopted the Internet at rapid pace. Through unique access to the key players in China’s Internet revolution, the authors offer a new perspective on the growth of this superpower and the role that technology has played. Moreover, they offer business lessons from Internet companies which succeeded in this most complex and unique of markets. |
| baidu search engine optimization: Research Handbook on Intellectual Property and Digital Technologies Tanya Aplin, 2020-01-31 This Handbook provides a scholarly and comprehensive account of the multiple converging challenges that digital technologies present for intellectual property (IP) rights, from the perspectives of international, EU and US law. Despite the fast-moving nature of digital technology, this Handbook provides profound reflections on the underlying normative legal dilemmas, identifying future problems and suggesting how digital IP issues should be dealt with in the future. |
| baidu search engine optimization: The Art of SEO Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, 2009-10-21 Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. |
| baidu search engine optimization: Mastering the Art of SEO Amir Ali Shaik, 2023-10-16 In the digital age, search engine optimization (SEO) is a fundamental skill for businesses and website owners. Mastering SEO: A Comprehensive Guide equips you with the knowledge and strategies needed to excel in the world of SEO. Whether you're a novice looking to understand the basics or a seasoned SEO practitioner aiming to stay current with the latest trends, this book offers a detailed and up-to-date exploration of SEO practices. This comprehensive guide covers the core principles of SEO, ranging from keyword research and on-page optimization to off-page strategies, technical SEO, and content creation. With insights on SEO analytics, algorithm updates, and ethical considerations, you'll gain a holistic understanding of how to improve your website's visibility on search engines. Mastering SEO also delves into specialized areas of SEO, including local SEO, mobile optimization, and SEO for various content management systems (CMS). Whether you're a business-to-business (B2B) or business-to-consumer (B2C) marketer, this book provides tailored strategies to enhance your SEO efforts and generate leads effectively. As SEO is continually evolving, the book also explores emerging trends in the field, such as voice search, artificial intelligence, and the growing importance of user experience (UX). It addresses the impact of privacy regulations and offers guidance on how to navigate this changing landscape. Packed with practical tips, recommended tools, and a glossary of SEO terms, Mastering SEO is your go-to resource for optimizing your website, attracting organic traffic, and achieving your digital marketing goals. Whether you're a business owner, marketer, or webmaster, this book will empower you to succeed in the ever-changing world of SEO. |
| baidu search engine optimization: Starting a Business for Dummies Colin Barrow, 2021-11-16 |
| baidu search engine optimization: Mastering Search Engine Marketing Rebecca Cox, 2023-07-06 The online marketplace is fiercely competitive, search engine marketing (SEM) has become an indispensable tool for businesses seeking to enhance their online visibility and drive targeted traffic to their websites. From small startups to multinational corporations, understanding and harnessing the power of search engines is vital for success. Mastering Search Engine Marketing” is a comprehensive guide that explores the fundamental concepts, tactics involved in SEM, equipping readers with the knowledge and skills to excel in this dynamic field. |
| baidu search engine optimization: Drupal Search Engine Optimization Ric Shreves, 2012-09-18 Drive people to your site with this supercharged guide to Drupal SEO |
| baidu search engine optimization: Advancements in Smart Computing and Information Security Sridaran Rajagopal, |
| baidu search engine optimization: Artificial Intelligence and Deep Learning for Decision Makers Kaur Dr. Jagreet, 2019-12-28 Learn modern-day technologies from modern-day technical giants.KEY FEATURES1. Real-world success and failure stories of artificial intelligence explained2. Understand concepts of artificial intelligence and deep learning methods 3. Learn how to use artificial intelligence and deep learning methods4. Know how to prepare dataset and implement models using industry leading Python packages 5. You'll be able to apply and analyze the results produced by the models for predictionDESCRIPTION The aim of this book is to help the readers understand the concept of artificial intelligence and deep learning methods and implement them into their businesses and organizations. The first two chapters describe the introduction of the artificial intelligence and deep learning methods. In the first chapter, the concept of human thinking process, starting from the biochemical responses within the structure of neurons to the problem-solving steps through computational thinking skills are discussed. All chapters after the first two should be considered as the study of different technological and Artificial Intelligence giants of current age. These chapters are placed in a way that each chapter could be considered a separate study of a separate company, which includes the achievements of intelligent services currently provided by the company, discussion on the business model of the company towards the use of the deep learning technologies, the advancement of the web services which are incorporated with intelligent capability introduced by company, the efforts of the company in contributing to the development of the artificial intelligence and deep learning research. WHAT WILL YOU LEARN How to use the algorithms written in the Python programming language to design models and perform predictions in general datasetsUnderstand use cases in different industries related to the implementation of artificial intelligence and deep learning methodsLearn the use of potential ideas in artificial intelligence and deep learning methods to improve the operational processes or new products and how services can be produced based on the methodsWHO THIS BOOK IS FORThis book is targeted to business and organization leaders, technology enthusiasts, professionals, and managers who seek knowledge of artificial intelligence and deep learning methods.Table of Contents1. Artificial Intelligence and Deep Learning2. Data Science for Business Analysis3. Decision Making4. Intelligent Computing Strategies By Google 5. Cognitive Learning Services in IBM Watson6. Advancement web services by Baidu 7. Improved Social Business by Facebook8. Personalized Intelligent Computing by Apple9. Cloud Computing Intelligent by MicrosoftAbout the AuthorDr. Jagreet KaurDr. Jagreet Kaur is a doctorate in computer science and engineering. Her topic of thesis was e;ARTIFICIAL INTELLIGENCE BASED ANALYTICAL PLATFORM FOR PREDICTIVE ANALYSIS IN HEALTH CARE.e; With more than 12 years of experience in academics and research, she is working in data wrangling, machine learning and deeplearning algorithms on large datasets, real-time data often in production environments for data science solutions and data products to get actionable insights for the last four years. She also possesses ten international publications and five national publications under her name.Her skill set includes data engineering skills (Hadoop, Apache Spark, Apache Kafka, Cassandra, Hive, Flume, Scoop, and Elasticsearch), programming skills (Python, Angularjs, D3.js , Machine Learning, and R), data science skills (Statistics, Machine Learning, NLP, NLTK, Artificial Intelligence, R, Python, Pandas, Sklearn, Hadoop, SQL, Statistical Modeling, Data Munging, Decision Science, Machine Learning, Graph Analysis, Text Mining and Optimization, and Web Scraping, Deep learning packages:- Theano, Keras, Tensorflow, Pytorch, Julia) and Algorithms Specialization (Regression Algorithms: Linear Regression, Random Forest Regressor, XGBoost, SVR, Ridge Regression, Lasso Regression, Neural Networks Classification Algorithms: Decision Trees, Random Forest Classifier, Support Vector Machines(SVM), Logistic Regression, KNN Classifier, Neural Network, Clustering Algorithms: K-Means, DBSCAN, Deep Learning Algorithms: Simple RNN, LSTM Network, GRU)Currently, she works as a Chief Operating Officer (COO) and Chief Data Scientist in Xenonstack. Under her Guidance, more than 400 projects are already developed and productionized which also includes more than 200 AI and data science projects. Navdeep Singh GillNaveed Singh Gill is a technology and solution architect having more than 15 years of experience in the IT and Telecom industry. For the past six years, he is working in big data analytics, automation and advanced analytics using machine learning and deep learning for planning and architecting of data science solutions and data products. He's also working in 3 As (Analytics, Automation, and AI), more focused on writing software for building data lake, analytics platform , NoSQL deployments, data migration, data modelling tasks, ML/DL on real-time data often in production environments.He started his career with HFCL Infotel as a network engineer for managing the technical network of Broadband Customers with Linux servers and Cisco routers. He also worked in Ericsson, where he handled the synchronization plan and implementation for synchronization of Microwave Network and Media Gateway, MSS, and Core Network. SSU Implementation Planning and Optimization with respect to IP RAN, Mobile Backhaul Solution- Optimization of Existing Microwave Network to Ethernet, Microwave Hybrid Solution, Convergence to all IP, SIU Implementation for conversion to IP of Existing BTS,GB over IP.His area of expertise includes Hadoop, Openstack, DevOps, Kubernetes, Dockers, Amazon web services, Apache Spark, Apache Storm, Apache Kafka, Hbase, Solr, Apache FlinkNutch, Mapreduce, Pig, Hive, Flume, Scoop, ElasticSearch, and programming expertise includes Python, Angular.js, and Node.js. |
| baidu search engine optimization: B2B Marketing Uwe G. Seebacher, 2021-05-03 This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come. |
| baidu search engine optimization: Mobile Marketing Daniel Rowles, 2013-11-03 Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. |
| baidu search engine optimization: Customer Relationship Management Francis Buttle, Stan Maklan, 2019-04-24 Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online |
| baidu search engine optimization: Digital Branding Daniel Rowles, 2014-04-03 Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines. |
| baidu search engine optimization: E-Commerce Growth Strategy Kunle Campbell, 2023-08-03 Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans. |
| baidu search engine optimization: Digital Marketing Annmarie Hanlon, 2018-12-29 An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| baidu search engine optimization: Chinese tourists - what do they want? Facts, ideas and successful examples Ingemar Fredriksson, 2020-10-07 The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board |
| baidu search engine optimization: Applied Marketing Daniel Padgett, Andrew Loos, 2021-05-18 Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills. |
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| baidu search engine optimization: The History and Future of Technology Robert U. Ayres, 2021 Eminent physicist and economist, Robert Ayres, examines the history of technology as a change agent in society, focusing on societal roots rather than technology as an autonomous, self-perpetuating phenomenon. With rare exceptions, technology is developed in response to societal needs that have evolutionary roots and causes. In our genus Homo, language evolved in response to a need for our ancestors to communicate, both in the moment, and to posterity. A band of hunters had no chance in competition with predators that were larger and faster without this type of organization, which eventually gave birth to writing and music. The steam engine did not leap fully formed from the brain of James Watt. It evolved from a need to pump water out of coal mines, driven by a need to burn coal instead of firewood, in turn due to deforestation. Later, the steam engine made machines and mechanization possible. Even quite simple machines increased human productivity by a factor of hundreds, if not thousands. That was the Industrial Revolution. If we count electricity and the automobile as a second industrial revolution, and the digital computer as the beginning of a third, the world is now on the cusp of a fourth revolution led by microbiology. These industrial revolutions have benefited many in the short term, but devastated the Earths ecosystems. Can technology save the human race from the catastrophic consequences of its past success? That is the question this book will try to answer. |
| baidu search engine optimization: Digital Marketing Planning Emiliano Giovannoni, 2020-01-22 A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With real-life examples and easy-to-follow diagrams that accurately visualize the core components of marketing strategy. |
| baidu search engine optimization: Search Engine Optimization (Seo) Samuel Blankson, 2008 This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more. |
| baidu search engine optimization: Career Building Through Using Search Engine Optimization Techniques Anastasia Suen, 2013-12-15 With companies turning to the Internet to help them grow their business, individual web pages can often get lost in the shuffle. One solution that many companies use is search engine optimization. With the help of SEO, businesses can grow and become more successful by bringing in more customers using search engines to help make their sites more accessible. This volume contains all the information a business owner or future business owner needs to optimize his or her business using search engine optimization. |
| baidu search engine optimization: E-Commerce (Business Models And Business Strategy) Dr. G. Thiyagarajan, 2024-01-17 Although E-commerce is growing, a lot of business executives are still unclear about whether it fits their business model or how to take the next step. Make sure E-commerce will work for you before jumping in, given the fierce competition, cybersecurity risks, and uncertainty over whether your customer experience will remain high. Furthermore, it's critical to understand the fundamental forms of business models and how they operate in e-commerce if your company has only recently started. Especially in the beginning, this knowledge will assist you in making some fundamental business decisions. In actuality, e-commerce is the way of the future for all business models. Understanding how it best fits yours will enable you to stay ahead of the competition and sustainably encourage growth. Your business's operations are influenced by interconnected plans known as e-commerce strategies. There are three major e-commerce strategies to consider: product strategy, customer relationships, and corporate considerations. To guarantee the greatest results for your brand, each of these needs to cooperate with the others. Over the past few years, e-commerce has grown dramatically. Following the COVID-19 pandemic, consumers' purchasing patterns shifted to include a greater number of online sales of products and services. The explosive development of smartphones and other smart devices over the past ten years, together with the launch of the high-speed 5G network, have both contributed to the rise of e-commerce. E-commerce is expected to grow even more as a result of advancements in digital and integrated payments, the quick adoption of websites decentralized cross-border trade, and metaverse platforms. The book is structured around five general E-Commerce models and strategies. We anticipate that students will gain better insight from this book regarding the topics covered in the syllabus. |
| baidu search engine optimization: Electronic Commerce Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban, 2015-01-29 Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. |
| baidu search engine optimization: PRICAI 2022: Trends in Artificial Intelligence Sankalp Khanna, Jian Cao, Quan Bai, Guandong Xu, 2022-11-03 This three-volume set, LNAI 13629, LNAI 13630, and LNAI 13631 constitutes the thoroughly refereed proceedings of the 19th Pacific Rim Conference on Artificial Intelligence, PRICAI 2022, held in Shangai, China, in November 10–13, 2022. The 91 full papers and 39 short papers presented in these volumes were carefully reviewed and selected from 432 submissions. PRICAI covers a wide range of topics in the areas of social and economic importance for countries in the Pacific Rim: artificial intelligence, machine learning, natural language processing, knowledge representation and reasoning, planning and scheduling, computer vision, distributed artificial intelligence, search methodologies, etc. |
| baidu search engine optimization: Convergent Journalism Woody Bing Liu, 2021-06-28 Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book. |
| baidu search engine optimization: The SAGE Handbook of Web History Niels Brügger, Ian Milligan, 2018-12-10 The Web has been with us now for almost 25 years. An integral part of our social, cultural and political lives, ‘new media’ is simply not that new anymore. Despite the rapidly expanding archives of information at our disposal, and the recent growth of interest in web history as a field of research, the information available to us still far outstrips our understanding of how to interpret it. The SAGE Handbook of Web History marks the first comprehensive review of this subject to date. Its editors emphasise two main different forms of study: the use of the web as an historical resource, and the web as an object of study in its own right. Bringing together all the existing knowledge of the field, with an interdisciplinary focus and an international scope, this is an incomparable resource for researchers and students alike. Part One: The Web and Historiography Part Two: Theoretical and Methodological Reflections Part Three: Technical and Structural Dimensions of Web History Part Four: Platforms on the Web Part Five: Web History and Users, some Case Studies Part Six: The Roads Ahead |
| baidu search engine optimization: Web Coding Bible (HTML, CSS, Javascript, PHP, SQL, XML, SVG, Canvas, WebGL, Java Applet, ActionScript, jQuery, WordPress, SEO and many more) Chong Lip Phang, 2015-01-23 This fixed-layout eBook teaches all essential web technologies from A to Z. Skillfully written, extremely succinct, with a lot of tables, diagrams, examples and screen output, it touches the latest experimental technology in action. Covering some hardly documented 'tricks' beyond the basics, this book guarantees to transform an Internet newcomer to an accomplished web developer. For every web developer, it is a handy must-have. As we know, various web technologies are interconnected and it is impossible to fully master one technology without knowing another. Traditionally, a serious web developer needs to rely on several books or sources when coding a website. This book represents an all-in-one solution. It presents to you a holistic view of all essential web technologies. It means spending less money and time in learning more. The topics include HTML, CSS, JavaScript, PHP, AJAX, SQL, XML, XPath, XSD, XQuery, XSLT, SVG, Canvas, WebGL, Java Applet, Flash ActionScript, Red5, Firebase, WebRTC, htaccess, mod rewrite, jQuery, cURL, WordPress, SEO etc. (This eBook should be read using a fixed-layout-compatible (epub3) reader such as the Gitden Reader in Android.) |
MOBIUS: Towards the Next Generation of Query-Ad Matching …
we focus on explaining some of the recent exciting development and invention in Baidu’s Search Ads system (conventionally known as the “Phoenix Nest” inside Baidu).
Baidu, Its Services and Its Competitors COPYRIGHTED MATERIAL
We are going to explore Baidu’s general services subdomains), and its tools that are important for SEO, well as the main ways of ranking a site in the search engine. 1.2. Very “rich” Search …
Baidu SEO Cheat Sheet - Blast Analytics
可以增加相关度,进而改善搜索的能见度,获取更多用户访问量和转换量。 网站)。 因此,最大化用户搜索的关键词在页面标题和 meta description 里会成为红色的文字,这更可能增加该列表的点击 …
A comparison of online search engine autocompletion in …
We explore auto-completions of online searches in Baidu, a prominent Chinese-based search engine, and compare it to the most used Western-based search en-gine, Google. We base our …
Search Engine Optimization Marketing Re- search on the
This thesis focuses on the study which is based on Google and Baidu search engine marketing and improving the company’s website in organic rankings. The significance of this thesis: …
Search Engine Optimization Method of Online Course …
In this paper, Baidu search engine is optimized, so the selection of keywords is mainly aimed at the keyword search results of Baidu search engine. This paper analyzes and applies the …
Baidu Search Engine Optimization (book) - netstumbler.com
Effective Baidu SEO requires a multi-faceted approach, encompassing several key elements: Keyword Research: Focus on keywords relevant to the Chinese market, considering regional …
Search Engine Optimization (SEO): A Study of important key …
This paper introduces the important concepts of Search Engine Optimization (SEO) and provides numerous guidelines for website developers to enhance the visibility of their websites in the …
A Simple yet E ective Framework for Active Learning to Rank
• We study the problem of active learning for ranking in Baidu search engine, where we focus on selecting queries together with relevant webpages for annotations to facilitate LTR models …
Methods and Strategies for Search Engine Optimization
Search Engine Optimization (SEO) [10] is the process which refines the volume and quality of traffic to a web site from search engines over natural search results for specified keywords.
Baidu Seo Optimization (book)
Baidu SEO optimization is a specialized field demanding a deep understanding of the Chinese digital landscape and Baidu's unique algorithm. While challenging, the potential rewards – …
Critical Analysis of Baidu's Business Strategy - Semantic Scholar
Search engines can help users find information about themselves in trivial information. Baidu.com has become the leader of China's Internet competition in the world with its relatively …
Practical Strategies of Active Learning to Rank for Web Search …
•We study the problem of active learning for ranking in Baidu search engine, where we focus on selecting queries together with relevant webpages for annotations to facilitate LTR models …
The Role of Search Engine Optimization in Search Marketing
In addition to paying for sponsored links, they invest in methods known as search engine optimization (SEO) that improve the ranking of a site among the search results without …
Insights into Search Engine Optimization using Natural …
Therefore, this paper identifies the potential of using Natural Language Processing (NLP) and Machine Learning (ML) approaches to improve the performance of SEO. The paper …
THE EFFECT OF SEARCH ENGINE OPTIMIZATION ON - IJECM
- Anticipate the influence of search engine optimization on consumer response according to (age / gender / educational level). - Explore the theoretical metrics of search engine and their effect …
China—The)BaiduDecision
want a “neutral” search engine in the sense that the search engine selects web pages to display objectively on the basis of keyword matches and successful bids. However, search engines …
BIDU Searches for Opportunity Beyond Searches
Baidu is the flagship product offering both mobile and desktop search access. The Baidu search engine offers ai-powered algorithms and deep user insights to offer users indexed links and …
The new trend for search engine optimization, tools and …
Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages.
Biodiversity Conservation Program - Convention on Biological …
Baidu search engine is capable of forecasting intensions behind search behaviors of users based on its amassed mega data over decades, and providing corresponding warning or reminder.
MOBIUS: Towards the Next Generation of Query-Ad Matching …
we focus on explaining some of the recent exciting development and invention in Baidu’s Search Ads system (conventionally known as the “Phoenix Nest” inside Baidu).
Baidu, Its Services and Its Competitors COPYRIGHTED …
We are going to explore Baidu’s general services subdomains), and its tools that are important for SEO, well as the main ways of ranking a site in the search engine. 1.2. Very “rich” Search …
Baidu SEO Cheat Sheet - Blast Analytics
可以增加相关度,进而改善搜索的能见度,获取更多用户访问量和转换量。 网站)。 因此,最大化用户搜索的关键词在页面标题和 meta description 里会成为红色的文字,这更可能增加该列表的点击 …
A comparison of online search engine autocompletion in …
We explore auto-completions of online searches in Baidu, a prominent Chinese-based search engine, and compare it to the most used Western-based search en-gine, Google. We base our …
Search Engine Optimization Marketing Re- search on the
This thesis focuses on the study which is based on Google and Baidu search engine marketing and improving the company’s website in organic rankings. The significance of this thesis: …
Search Engine Optimization Method of Online Course …
In this paper, Baidu search engine is optimized, so the selection of keywords is mainly aimed at the keyword search results of Baidu search engine. This paper analyzes and applies the …
Baidu Search Engine Optimization (book) - netstumbler.com
Effective Baidu SEO requires a multi-faceted approach, encompassing several key elements: Keyword Research: Focus on keywords relevant to the Chinese market, considering regional …
Search Engine Optimization (SEO): A Study of important key …
This paper introduces the important concepts of Search Engine Optimization (SEO) and provides numerous guidelines for website developers to enhance the visibility of their websites in the …
A Simple yet E ective Framework for Active Learning to Rank
• We study the problem of active learning for ranking in Baidu search engine, where we focus on selecting queries together with relevant webpages for annotations to facilitate LTR models …
Methods and Strategies for Search Engine Optimization
Search Engine Optimization (SEO) [10] is the process which refines the volume and quality of traffic to a web site from search engines over natural search results for specified keywords.
Baidu Seo Optimization (book)
Baidu SEO optimization is a specialized field demanding a deep understanding of the Chinese digital landscape and Baidu's unique algorithm. While challenging, the potential rewards – …
Critical Analysis of Baidu's Business Strategy - Semantic Scholar
Search engines can help users find information about themselves in trivial information. Baidu.com has become the leader of China's Internet competition in the world with its relatively …
Practical Strategies of Active Learning to Rank for Web Search …
•We study the problem of active learning for ranking in Baidu search engine, where we focus on selecting queries together with relevant webpages for annotations to facilitate LTR models …
The Role of Search Engine Optimization in Search …
In addition to paying for sponsored links, they invest in methods known as search engine optimization (SEO) that improve the ranking of a site among the search results without …
Insights into Search Engine Optimization using Natural …
Therefore, this paper identifies the potential of using Natural Language Processing (NLP) and Machine Learning (ML) approaches to improve the performance of SEO. The paper …
THE EFFECT OF SEARCH ENGINE OPTIMIZATION ON - IJECM
- Anticipate the influence of search engine optimization on consumer response according to (age / gender / educational level). - Explore the theoretical metrics of search engine and their effect …
China—The)BaiduDecision
want a “neutral” search engine in the sense that the search engine selects web pages to display objectively on the basis of keyword matches and successful bids. However, search engines …
BIDU Searches for Opportunity Beyond Searches
Baidu is the flagship product offering both mobile and desktop search access. The Baidu search engine offers ai-powered algorithms and deep user insights to offer users indexed links and …
The new trend for search engine optimization, tools and …
Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages.
Biodiversity Conservation Program - Convention on Biological …
Baidu search engine is capable of forecasting intensions behind search behaviors of users based on its amassed mega data over decades, and providing corresponding warning or reminder.
