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| becoming a marketing consultant: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career Anya Gildner, Gil Gildner, 2019-03-18 In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars. |
| becoming a marketing consultant: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| becoming a marketing consultant: How Clients Buy Tom McMakin, Doug Fletcher, 2018-03-13 The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams. |
| becoming a marketing consultant: Watertight Marketing Bryony Thomas, 2013-01-31 Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today. |
| becoming a marketing consultant: Becoming a Corporate Art Consultant Barbara Markoff, 2009 |
| becoming a marketing consultant: Infosec Rock Star Ted Demopoulos, 2017-06-13 Have you noticed that some people in infosec simply have more success than others, however they may define success? Some people are simply more listened too, more prominent, make more of a difference, have more flexibility with work, more freedom, choices of the best projects, and yes, make more money. They are not just lucky. They make their luck. The most successful are not necessarily the most technical, although technical or geek skills are essential. They are an absolute must, and we naturally build technical skills through experience. They are essential, but not for Rock Star level success. The most successful, the Infosec Rock Stars, have a slew of other equally valuable skills, ones most people never develop nor even understand. They include skills such as self direction, communication, business understanding, leadership, time management, project management, influence, negotiation, results orientation, and lots more . . . Infosec Rock Star will start you on your journey of mastering these skills and the journey of moving toward Rock Star status and all its benefits. Maybe you think you can’t be a Rock Star, but everyone can MOVE towards it and reap the benefits of vastly increased success. Remember, “Geek” will only get you so far . . . |
| becoming a marketing consultant: The Pyramid Principle Barbara Minto, 2021 This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it |
| becoming a marketing consultant: The Management Myth: Debunking Modern Business Philosophy Matthew Stewart, 2009-08-10 A devastating bombardment of managerial thinking and the profession of management consulting…A serious and valuable polemic. —Wall Street Journal Fresh from Oxford with a degree in philosophy and no particular interest in business, Matthew Stewart might not have seemed a likely candidate to become a consultant. But soon he was telling veteran managers how to run their companies. In narrating his own ill-fated (and often hilarious) odyssey at a top-tier firm, Stewart turns the consultant’s merciless, penetrating eye on the management industry itself. The Management Myth offers an insightful romp through the entire history of thinking about management, a withering critique of pseudoscience in management theory, and a clear explanation of why the MBA usually amounts to so much BS—leading us through the wilderness of American business thought. |
| becoming a marketing consultant: The Profitable Consultant Jay Niblick, 2013-03-15 Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to sell and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients. |
| becoming a marketing consultant: Consulting 101 Lew Sauder, 2015-02-13 Learn the fundamentals for a successful career in ConsultingFollow these 101 tips to become an expert consultant Consulting 101 is an instructional and easy to read book providing 101 tips for success in consulting. Using case studies in many of the tips, Lew Sauder provides the reader with real world situations that he has experienced and observed over his more than 25 year career. Consulting 101 provides advice on:How to develop strong relationships with clientsHow to develop a sales focus early in your consulting careerHow to become a better communicatorHow to develop your personal brand to advance your career fasterAnd much more |
| becoming a marketing consultant: The Art of Client Service Robert Solomon, 2016-03-17 A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. |
| becoming a marketing consultant: Becoming a Top Woman Manager Leonie V. Still, 2016-12-19 An increasing number of women are claiming the careers and the success which are rightfully theirs. This book, first published in 1988, demonstrates that the way to the top consists of a series of steps and strategies. It outlines these steps and provides practical advice, based on Australian research, on the challenges to be faced in achieving career goals. Succinct profiles of successful women demonstrate that these challenges can be met, understood and overcome. |
| becoming a marketing consultant: Traction Justin Mares, Gabriel Weinberg, 2014-08-26 Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. If you can get even a single distribution channel to work, you have a great business. -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. Many entrepreneurs who build great products simply don't have a good distribution strategy. -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction. |
| becoming a marketing consultant: Freelance Consultant, The: Your comprehensive guide to starting an independent business Richard Newton, 2021-04-22 Freelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss – but few know how to make it really work. The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business. With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to: • Setup, run and thrive in your freelance, consultant or coaching business. • Acquire those vital first paying clients. • Know what it takes to become a successful, differentiated and valuable advisor. • Build your business, define your services and set your prices. • Understand your customers and identify, manage, and retain key clients. • Keep developing and continually improving your skills an growing your business. Turn from amateur to pro with the help of The Freelance Consultant. |
| becoming a marketing consultant: Jab, Jab, Jab, Right Hook Gary Vaynerchuk, 2013-11-26 New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr. |
| becoming a marketing consultant: The New Consultant's Quick Start Guide Elaine Biech, 2019-04-16 An action plan for working as a consultant Management consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the U.S. workforce will soon be contingent, freelance, or consulting members of the workforce—making this book more relevant than ever. Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation. Consulting also appeals to the Millennial workforce who are searching for careers that offer a good salary as well as meaningful work. The New Consultant’s Quick Start Guide: • Serves as a companion to The New Business of Consulting • Provides you with a place to plan your transition into consulting • Helps you identify your niche, develop a business plan, charge what you’re worth, and create a marketing strategy to ensure a steady stream of clients • Prepares you for changes you will encounter beyond your professional life, including social, family, and financial aspects The New Consultant’s Quick Start Guide helps you work through the challenges of consulting such as working alone, deciding on necessary insurance coverage, finding your first clients, struggling with cash flow, and understanding market trends. |
| becoming a marketing consultant: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| becoming a marketing consultant: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| becoming a marketing consultant: How to Become a Grant Writing Consultant Beverly A. Browning, 2005 A start-up resource guide for your home-based business. |
| becoming a marketing consultant: The Visible Expert Lee W. Frederiksen, Elizabeth Harr, Sylvia S. Montgomery, 2014-09-02 What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster. |
| becoming a marketing consultant: Becoming a Trusted Business Advisor William Reeb, Dominic Cingoranelli, 2016-11-07 Being your clients’ Most Trusted Business Advisor is not about selling and making pitches. It’s really about showing an interest in your clients, asking the kind of questions that will help you learn what is important to them, and then listening. Based on the AICPA’s successful Trusted Business Advisor Program and intended for CPAs who want to take their consulting practice to the next level, this workbook provides approaches to help you do just that. By the time you finish working through the book’s helpful forms and exercises you will be better able to: have critical conversations with your clients ask the right questions effectively be a better listener easily identify services that will add value to your clients’ organizations avoid administrative pitfalls throughout the process effectively market your services, and profitably grow your practice Find out how to uncover critical client needs in ten minutes or less, how to help your clients prioritize their wish lists, and how to help them quantify the value of addressing each of the issues that keep them awake at night! |
| becoming a marketing consultant: The Win Without Pitching Manifesto Blair Enns, 2018 |
| becoming a marketing consultant: Everything I Know about Marketing I Learned From Google Aaron Goldman, 2010-08-20 Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation—but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever. |
| becoming a marketing consultant: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| becoming a marketing consultant: Passion Into Profit Andy Harrington, 2015-02-17 It's time to get paid what you're truly worth Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset. You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do. You don’t need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference. Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice. You will also discover how to: Position yourself as an expert so you are seen as an authority. Prepare your advice so it's easy for others to follow. Package your knowledge into programs, workshops, and books. Promote yourself intelligently so you get paid what you are really worth. Perform like a professional with confidence, congruency and charisma. In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration. “You have incredible untapped potential – residing within yourself – in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have.” Brian Tracy, Brian Tracy International |
| becoming a marketing consultant: The Marketing Plan Handbook Robert W. Bly, 2015-08-11 Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival. |
| becoming a marketing consultant: How To Become A Digital Marketing Expert Bhavik Sarkhedi, 2021-07-02 Dreaming isn’t just enough to be a digital marketing consultant, plan it, pursue it and finally succeed in it. To start your journey as a digital marketing consultant. To start with, define your niche, this means, before looking for clients, decide in advance what are your strengths and what service you can provide them. Once you define your niche, now you should have something that would define your skill and experience in this field. In other words, start blogging and apply the skills that you have, this would help you in the long term as you would have a statement to define your ability in the field of digital marketing. The first and foremost thing that one has to do is to be well versed with the following digital marketing trends: Search Engine Optimization (SEO) Social Media Marketing (SMM) Content Marketing Strategy Paid Marketing (Google AdWords, FB, Twitter, Linkedin) Branding & Reputation management Youtube & Video Marketing Influencer marketing Local & International Marketing Email Marketing Digital Display Marketing (Ad Ops) Web Analytics and Reporting Mobile Marketing (App store optimization) Learn in this straight-approached book on how to start your journey as a digital marketing expert and make it your full-time career. |
| becoming a marketing consultant: The Art of Consultancy Calvert Markham, 2019-07-31 This is the practical approach I wish I had come across much earlier in my career. Cynthia Pexton-Shaw Whether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want. |
| becoming a marketing consultant: The Science of Influence Kevin Hogan, 2010-10-19 Get customers, clients, and co-workers to say yes! in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a no into a yes. Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say no to you and learn how to turn that no into a yes from that moment on. |
| becoming a marketing consultant: Consulting Fees Andréa Coutu, 2013-10-09 Thinking of consulting? Want to earn more from your clients? Discover how to set your consulting fees and get more money from every contract. Influence the way existing and potential clients view you and your consulting business by analyzing your market and using your fees as a marketing tool. Calculate your rate using consulting fee models. Navigate sticky situations - like requests to cut your fees, negotiate your quotes or work for free. Andrea Coutu's Consulting Fees helps consultants calculate consulting fees that they can ask for with confidence. |
| becoming a marketing consultant: Business For Authors Joanna Penn, 2018-08-12 Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ” a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ” do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author to running a business as an author, download a sample or buy now. |
| becoming a marketing consultant: Trade-Off Kevin Maney, 2010-08-17 A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands. |
| becoming a marketing consultant: The New Rules of Marketing and PR David Meerman Scott, 2010-01-15 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
| becoming a marketing consultant: The Consulting Apprenticeship Steve Shu, 2015-07-16 The Consulting Apprenticeship is written for business professionals and consultants with a focus on nuances passed on during apprenticeship regarding consulting delivery. Business professionals can benefit with a jump-start approach to applying consulting principles to their business. Designed for the busy professional, The Consulting Apprenticeship is a book of forty, quick-read ideas. These forty, short chapters are divided into four sections: Consulting Mindset - This section covers consulting ways of thinking and can be adopted by both company personnel and consultants. Consulting Techniques - This section covers specific tactics and toolkit methods when using consultative approaches in the trenches as either a company- or consulting firm-practitioner. Consulting Mastery - This section covers advanced perspectives on consulting and may be more useful to either company personnel evaluating consultants or mid- to senior-level consultants. Consulting Special Situations - Whereas the prior sections are applicable to a wide variety of situations, this section covers more infrequent, specific business situations involving consultative approaches in the trenches as either a company- or consulting firm-practitioner. Each chapter of the book concludes with an optional, takeaway exercise. The exercises vary widely in terms of level of involvement. For example, in some cases you can refer to online material. In other cases, you can engage in deeper thinking or apply the concepts over an extended period of time. However you choose to use this book, consulting mastery is a lifelong pursuit. I hope this book helps you with your journey. Stephen Shu Praise for The Consulting Apprenticeship When one of the companies I worked for needed help taking its consulting organization to the next level, I hired Steve Shu. His ability to drive our management team - all with different opinions on what we should or should not do - to a 'so-what' conclusion and pragmatic next steps gave us the jump start we needed. He is one of the best and deeply understands how consulting organizations should work. His book provides great techniques as well as tools you can use immediately. - Prakash Panjwani, CEO at WatchGuard Technologies, former President and CEO of SafeNet Steve Shu has put together a comprehensive guide to the all-important nuts and bolts of being a great consultant. The information in Chapter 21, 'Eight Secret Weapons of the Modern Consultant, ' is worth the price of the book. If you're serious about being a more effective consultant, read this book. - Michael McLaughlin, Author of Winning the Professional Services Sale and Principal Consultant at MindShare Consulting LLC; former Partner at Deloitte Steve Shu has written a hands-on, highly practical guide for new management consultants and internal corporate business strategists alike. So many projects fail because they do not practice the basic consulting project management hygiene Steve describes in chapter 11. If you are new to the trade and want to greatly increase your chance of delivering successful consulting projects, read this book. - Robert Reppa, Vice President Strategy at Johnson Controls and former Partner at Booz & Company Steve Shu has written a Rosetta Stone for both new and experienced consultants. Filled with forty power-packed ideas and practical chapter takeaways, Consulting Apprenticeship is structured for busy executives to easily digest each concept. A must read for those who seek to go beyond the shallow bromides of the consulting profession, and hone their skills with deeper, more meaningful approaches. - Adrian C. Ott, Award-winning author of The 24-Hour Customer, and CEO, Exponential Edge Inc, called One of Silicon Valley's most respected strategists by Consulting Magazine |
| becoming a marketing consultant: Inbound PR Iliyana Stareva, 2018-04-16 The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth. |
| becoming a marketing consultant: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2015-07-03 WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC. |
| becoming a marketing consultant: Million Dollar Consulting Alan Weiss, 2009-09-17 The Long-Awaited Update for Buildinga Thriving Consultancy Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins andouts for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on howto raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-yearfirm, plus brand-new material on: Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing Praise for the previous editions of Million Dollar Consulting: “If you’re interested in becoming a rich consultant, this book is a must read.” Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame “Blast out of the per diem trap and into value billing.” Jim Kennedy, founder, publisher, and editor, Consultants News “The advice on developing price structure alone is worth a hundred times the price of the book.” William C. Byham, Ph.D., author of Zapp! “Must reading for those who are beginning a practice orseeking to upgrade an existing practice.” Victor H. Vroom, John G. Searle Professor, School of Management, Yale University |
| becoming a marketing consultant: Client-Centered Business Consulting Federico Addimando, 2023-10-23 This book explores the psychology behind effective business consulting. We dive into the various factors that shape client behavior and decision-making, and we provide insights into the most effective techniques and strategies for building rapport, establishing trust, and delivering value. Whether you are a seasoned consultant looking to refine your skills, or a new consultant seeking to build a solid foundation, this book is designed to provide you with the tools and knowledge you need to succeed in the dynamic and demanding world of business consulting. |
| becoming a marketing consultant: The Digital Marketing Handbook Robert W. Bly, 2018-04-17 What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and squeeze pages guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge. |
| becoming a marketing consultant: Be Your Own Boss: Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More... Lance Ulin, 2022-05-16 Have you ever wanted to escape your seemingly unfulfilling 9 to 5 grind? Maybe you've imagined yourself sitting in a large office or working on your laptop from a tropical paradise somewhere. What if you could do that while positioning yourself to where you no longer had to take orders but could instead give them? The aim of this book is to get you out of regular 9 to 5 and to get you on your way to become a successful business owner. Get expert advice on self-employment, freelancing, consulting, online business, startups, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. Top rated freelancer, startup adviser, and CEO of Ulin Consulting's brand-new, updated, and expanded edition of his essential handbook, Be Your Own Boss - Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More... Using his years of freelancing, entrepreneurial, and consulting experience, Lance Ulin guides you through the process of starting your own business with step-by-step instructions for understanding and marketing your services, prospecting for clients and developing a pipeline, growth and scalability, and maintaining and expanding your business once it’s up and running. He also offers new strategies for digital marketing and ecommerce techniques, customer engagement, selling online, driving traffic and more. This edition of Be Your Own Boss - Your Guide to Self-Employment, Freelancing, Consulting, Online Business, Startups, and More... can help you create and build your business while providing insights on how to best invest your time (and money) where you need it most in order to succeed in today’s market. Be Your Own Boss provides expert business advice, allowing you to finally follow your dreams and be on your way to becoming your own boss! |
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