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| benefits of using whatsapp for business: Introduction to WhatsApp Gilad James, PhD, WhatsApp is a popular mobile application that was founded in 2009 by Jan Koum and Brian Acton. The app allows users to send text messages and voice messages, make voice and video calls, share images, documents, user locations, and other media. In addition to personal messaging, WhatsApp also offers a range of features for businesses, including WhatsApp Business, which allows small businesses to communicate with their customers and share updates over the app. WhatsApp has grown to become one of the most widely used messaging apps in the world, with over 2 billion active users across 180 countries. WhatsApp makes use of end-to-end encryption to ensure that only the sender and recipient of a message can access its contents. The company has been praised for its commitment to user privacy, although it has also faced scrutiny over its handling of false information and its role in facilitating political unrest. Nevertheless, the app remains a vital tool for communication and connection, particularly in countries where other messaging apps are restricted or banned. Its continued popularity is a testament to the users' trust in its security and reliability. |
| benefits of using whatsapp for business: Advancements in Business for Integrating Diversity, and Sustainability Dimitrios A Karras, Srinesh Thakur, Sai Kiran Oruganti, 2024-03-01 This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values. |
| benefits of using whatsapp for business: HOW TO MAKE $200 EVERY DAY USING WHATSAPP , The book, How to Make $200 Every Day Using Whatsapp: A Guide to Making $200 Every Day Using WhatsApp, is a comprehensive and practical guide that navigates readers through the process of transforming the popular messaging app, WhatsApp, into a lucrative platform for daily income. Written with the aspiring entrepreneur in mind, this guidebook covers various strategies, techniques, and insights to help individuals harness the full potential of WhatsApp for business purposes. |
| benefits of using whatsapp for business: Intellectual Capital in Organizations Patricia Ordoñez de Pablos, Leif Edvinsson, 2014-12-05 In a global competitive economic environment, resources that are scarce or irreplicable are a source of sustained competitive advantage for companies and organizations. Knowledge-based resources are a major and increasing driver of long term competitive advantage. Most accounting standards however do not allow for knowledge-based resource calculations, including the most important of these, intellectual capital. Intellectual capital is the collective knowledge, documented and otherwise, of individuals in an organization. In the absence of accounting standards to numerically evaluate intellectual capital, some institutions have devised their own reports and statements. But why should companies, universities, and research centers measure these resources? How are intellectual capital statements built? How does one set targets, and what indicators should they include? This book reviews the development of the field of intellectual capital reporting, including core concepts, latest developments, the main components of intellectual capital, how a statement is built, and key indicators of each component. It further analyzes experiences from a variety of pioneering companies and institutions around the globe in measuring intellectual capital, including case studies from educational and research institutions, and provides crucial transnational comparisons. Authors Ordóñez de Pablos and Edvinsson examine the challenges and next steps for the harmonization of intellectual capital reports, consider the creation of a special international agency for intellectual capital reporting standards, and evaluate the weaknesses of current standards and how they might be overcome. |
| benefits of using whatsapp for business: Lean UX Jeff Gothelf, Josh Seiden, 2016-09-12 UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies. |
| benefits of using whatsapp for business: The Handbook of Communication Ethics Amit Pinchevski, Patrice M. Buzzanell, Jason Hannan, 2024-12-02 The second edition of this handbook offers a thoroughly updated overview of the different approaches and perspectives in communication ethics today. Extending the path paved by its predecessor, this handbook includes new issues and concerns that have emerged in the interim—from environmentalism to artificial intelligence, from disability studies to fake news. It also features a new structure, comprised of three sections representing a wide array of communication ethics: traditions, contexts, and debates. Rather than focusing exclusively on a subset of ethics (such as interpersonal communication, rhetoric, or journalism, as do other handbooks of ethics in communication), this collection provides a valuable resource for those who seek a broader basis on which to study communication ethics. This handbook is a must-read for faculty, graduate students, and advanced undergraduate students in all areas of communication studies, as well as in neighboring disciplines such as rhetoric, media studies, sociology, political science, cultural studies, and science and technology studies. |
| benefits of using whatsapp for business: Digitalisation: Opportunities and Challenges for Business Bahaaeddin Alareeni, Allam Hamdan, Reem Khamis, Rim El Khoury, 2023-03-27 This book addresses the implications of technology, entrepreneurship, and business development gadgets for applications in societies. In this book proceedings, we attempt to address the importance and impact of digitalization and on business development in the context of economic diversity, that is through various propositions of modern technology and entrepreneurial actions, and through the lens of case studies, experiments, empirical assessments, just to name a few research methodological stances and approaches. This book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in developing countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm governance, and firm financial affairs, non-traditional research, and creative methodologies. This book is ideal for academicians, activists, curriculum developers, researchers, professionals, administrators, and policymakers. The readers of this book could gain an up-to-date know-how on state-of-the-modern technology, entrepreneurship, and business development and achievements in this regard from the research standpoint of view. |
| benefits of using whatsapp for business: Integrated Advertising, Promotion, and Marketing Anubhav Mishra, Tata Sai Vijay, 2023-11-17 This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations. |
| benefits of using whatsapp for business: Agritourism for Sustainable Development Brighton Nyagadza, Farai Chigora, Azizul Hassan, 2024-01-29 Through the lens of African emerging economies, this text examines empirical studies and the related practices of agritourism. By looking at tourism innovation, entrepreneurship ethics and responsibility of public and private organizational stakeholders, the text promotes an understanding of how radical novel sustainable agritourism might be implemented to help society's living become more sustainable with low usage of material resources, low energy and environmental cost. The book will be of interest to academics and postgraduate students interested in the challenges of sustainable agritourism and African emerging economies. |
| benefits of using whatsapp for business: Technology, Business, Innovation, and Entrepreneurship in Industry 4.0 Teresa Guarda, Cristina Fernandes, Maria Fernanda Augusto, 2022-12-15 This book presents the most recent innovations, trends, and challenges in several aspects of Industry 4.0, including the key technologies and business impacts. The book is relevant to a variety of stakeholders due to Industry 4.0’s broad impact in many fields. Topics include digital workplace solutions for employee engagement, entrepreneurship and innovation, and Blockchain for business security. The authors cover Industry 4.0 both from a theoretical and applicable standpoint. |
| benefits of using whatsapp for business: Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022) Leni Winarni, Takuo Sasaki, Suyatno Suyatno, Aulia Suminar Ayu, 2023-01-14 This is an open access book. This conference will discuss transformation issues in various fields along with the COVID-19 crisis in the world. During these two years of this pandemic, the world faced many significant changes. These changes have impacted various aspects of life, not only on a small scale in people’s everyday life, but also on a large scale that changes the social structure of society in the global world. The keywords in this transformation are adaptation, resilience, and innovation. Each party involved in the change is required to make adjustments so as not to be left behind. The important aspect is to what extent these parties come up with new findings to survive amid the pace of this rapid global transformation. By focusing on transformation issues, this conference will bring scholars, practicioners and policy makers from various disciplines to discuss changes in various fields of life during the COVID-19 pandemic and in the future. This conference is also expected to be a medium for disseminating research findings related to issues of change in various fields including but not limited to social, economic, cultural, educational, political and government, gender, environment, religion, communication, and international relations. |
| benefits of using whatsapp for business: WhatsApp Evolution and Digital Responsibility C. P. Kumar , WhatsApp Evolution and Digital Responsibility is a comprehensive exploration of the transformative journey undertaken by communication platforms, with a focus on the paradigm-shifting evolution of WhatsApp. This illuminating book navigates the historical landscape of communication technologies, tracing the trailblazing path that led to WhatsApp's meteoric rise. It delves into the instant communication revolution ignited by WhatsApp, reshaping interpersonal connections and transcending geographical confines. From dismantling borders to impacting global economies through its cost-effective messaging model, WhatsApp's dynamic influence is dissected. The book critically analyzes the psychological ramifications of perpetual connectivity, while dissecting the intricate web of misinformation propagation and its societal repercussions. With an incisive lens on privacy issues, group dynamics, and hate speech, this book champions the cultivation of digital literacy and healthy online habits. Drawing from a rich tapestry of insights, it offers pragmatic strategies for responsible WhatsApp usage, steering towards an inclusive, ethical, and user-centric digital future. |
| benefits of using whatsapp for business: Applied Strategic Management SANJAY SAXENA, 2022-11-25 An appropriate strategy helps organizations overcome their weaknesses, utilize their key strengths, create a profitable strategic position in the market, and provide a competitive advantage over rivals. Today, business organizations are struggling to sustain their business and profits in the highly competitive business environment. The basic reason behind this struggle is the lack of strategic intent. This book is applied in nature as each theory is supported by cases and live examples. All business students, professionals, entrepreneurs, and start-up owners would be able to apply the gained knowledge to their businesses which will generate grand success. |
| benefits of using whatsapp for business: WhatsApp Messenger: Timeline, Features, and Usages in Christian Ministries Adebayo Afolaranmi, 2019-12-23 Since the advent of the Internet some decades ago, and the evolution of social media in general and instant messaging apps or platforms in particular, there has been no form of online communication accepted and widely used as WhatsApp Messenger. This booklet gives brief history and milestone of WhatsApp Messanger since its inception, some of the major features of the app, some cautions one has to make in using the app, and how the app can be used effectively in Christians ministries. |
| benefits of using whatsapp for business: The End of Absence Michael John Harris, 2014-08-07 Soon enough, nobody will remember life before the Internet. What does this unavoidable fact mean? Those of us who have lived both with and without the crowded connectivity of online life have a rare opportunity. We can still recognize the difference between Before and After. We catch ourselves idly reaching for our phones at the bus stop. Or we notice how, midconversation, a fumbling friend dives into the perfect recall of Google. In this eloquent and thought-provoking book, Michael Harris argues that amid all the changes we're experiencing, the most interesting is the end of absence-the loss of lack. The daydreaming silences in our lives are filled; the burning solitudes are extinguished. There's no true free time when you carry a smartphone. Today's rarest commodity is the chance to be alone with your thoughts. Michael Harris is an award-winning journalist and a contributing editor at Western Living and Vancouvermagazines. He lives in Toronto, Canada. |
| benefits of using whatsapp for business: Making Sense of Incentives Timothy J. Bartik, 2019-10-15 Bartik provides a clear and concise overview of how state and local governments employ economic development incentives in order to lure companies to set up shop—and provide new jobs—in needy local labor markets. He shows that many such incentive offers are wasteful and he provides guidance, based on decades of research, on how to improve these programs. |
| benefits of using whatsapp for business: Management and Technological Challenges in the Digital Age Pedro Novo Melo, Carolina Machado, 2018-01-03 Businesses operate amid a digital age, and unsurprisingly, technology has engendered tools that now predominate all corners of the workplace. The ascendancy of new hardware and software poses new challenges for professionals in the field of management and human resources as corporations and companies routinely implement and incorporate digital software for goals such as improving worker productivity and tasks such as screening highly qualified candidates for vacancies. In the face of rapid change, professionals must investigate how the use of digital technology affects the culture of hiring processes, employee morale, company management, and corporate image. This book aims to promote research related to these new trends and open a new field within the areas of management and engineering. Through the course of nine chapters, contributors to Management and Technological Challenges in the Digital Age grapple with the theoretical and practical implications that technological usage carries across the range of small and large organizations in the world of business. Focuses on the latest research findings that are occurring in this field in different countries Shows how companies around the world are facing today's technological challenges Shares knowledge and insights on an international scale Keeps the readers and researchers informed about the latest developments in the field and forthcoming international studies Explains how the use of technology allows management to take a more strategic role in organizations This book affords a thorough engagement with the progresses and setbacks made through the enlistment of technological equipment and computerized procedures in the field of human resources and management while interrogating the future challenges of technology’s role. |
| benefits of using whatsapp for business: Constructive Discontent in Execution Sanjeev Bansal, Anita Venaik, Swati Upveja, Saritha S., 2023-08-18 This book is a unique collection of thoughts by independent thinkers, researchers, and corporate practitioners that demonstrates the concept of constructive discontent, which can be defined as looking for the opportunity to deconstruct something in order to build something else or build something better. The book discusses the concept of constructive discontent and provides a slate of examples of its application in practice. Taking an interdisciplinary focus that highlights fostering an innovative and entrepreneurial culture that can lead to creative solutions, the chapters look at innovations in information technology, business, the automobile and transportation industry, medical devices, agriculture, and more. The themes across the chapters highlight creativity, new rating and analysis systems, strategies to add value and reduce costs, and the fostering of an innovative culture. Chapters discuss alternate multidimensional models of individual entrepreneurial orientation, digital integration and adoption among small businesses, threats to business and labor faced by globalization during the pandemic era, success measurement techniques, risk taking and uncertainty avoidance in determining success, the predictive capability of the theory of planned behavior, and more. |
| benefits of using whatsapp for business: Information Systems and Technologies Alvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, 2022-05-10 This book covers the following main topics: A) information and knowledge management; B) organizational models and information systems; C) software and systems modeling; D) software systems, architectures, applications and tools; E) multimedia systems and applications; F) computer networks, mobility and pervasive systems; G) intelligent and decision support systems; H) big data analytics and applications; I) human–computer interaction; J) ethics, computers and security; K) health informatics; L) information technologies in education; M) information technologies in radio communications; N) technologies for biomedical applications. This book is composed by a selection of articles from The 2022 World Conference on Information Systems and Technologies (WorldCIST'22), held between April 12 and 14, in Budva, Montenegro. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern information systems and technologies research, together with their technological development and applications. |
| benefits of using whatsapp for business: Rapid Automation: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2019-03-01 Through expanded intelligence, the use of robotics has fundamentally transformed the business industry. Providing successful techniques in robotic design allows for increased autonomous mobility, which leads to a greater productivity and production level. Rapid Automation: Concepts, Methodologies, Tools, and Applications provides innovative insights into the state-of-the-art technologies in the design and development of robotics and their real-world applications in business processes. Highlighting a range of topics such as workflow automation tools, human-computer interaction, and swarm robotics, this multi-volume book is ideally designed for computer engineers, business managers, robotic developers, business and IT professionals, academicians, and researchers. |
| benefits of using whatsapp for business: Mobile Communication and Online Falsehoods in Asia Carol Soon, 2023-06-11 This book focuses on developments and trends pertaining to online falsehoods and mobile instant messaging services (MIMS), the impact of online falsehoods transmitted via MIMS, and practice and intervention. As the reliance on mobile devices for news seeking and information sharing continues to grow, the spread of online falsehoods on MIMS is a problem that confounds academics, practitioners, and policymakers. Recent developments in countries such as Brazil and India demonstrate how MIMS facilitate the spread of online falsehoods. Given that a number of non-academic and non-governmental institutions in the region are doing important work in countering the influence of online falsehoods, this book also includes contributions by practitioners who design initiatives and programmes in this area. The book is a timely contribution in addressing the distinct issues of online falsehoods in a large, technophilic region such as Asia, grappling with problems of online falsehoods on so many fronts, including ideological extremism, political opportunism, cyberscams, political activism, digitalised learning, geopolitical tensions, and more. Relevant to researchers and policymakers, this book provides a timely and critical analysis of both research and practice conducted in the Asian context by scholars hailing from a range of disciplines such media studies, political communication, cultural studies, and cognitive science. |
| benefits of using whatsapp for business: Social Media for Knowledge Management Applications in Modern Organizations Di Virgilio, Francesca, 2017-07-12 In the digital age, numerous technological tools are available to enhance business processes. When used effectively, knowledge sharing and organizational success are significantly increased. Social Media for Knowledge Management Applications in Modern Organizations is a pivotal reference source for the latest research findings on the role of social media, information technology, and knowledge management in business today. Featuring extensive coverage on relevant areas such as digital business, resource management, and consumer behavior, this publication is an ideal resource for managers, corporate trainers, researchers, academics, and students interested in emerging perspectives on social media for knowledge management applications. |
| benefits of using whatsapp for business: Re-imagining Communication in Africa and the Caribbean Hopeton S. Dunn, Dumisani Moyo, William O. Lesitaokana, Shanade Bianca Barnabas, 2021-01-30 This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean. |
| benefits of using whatsapp for business: Business Studies for Class 12 | CBSE (NCERT Solved) | Examination 2023-2024 | By Poonam Gandhi Poonam Gandhi, Key Highlights of the book: Updated and revised as per the latest CBSE syllabus. Solved CBSE Sample Paper 2023 has been attached at the end of the textbook. Examination Questions (Previous year questions)released by the CBSE board have been included within the chapter. Flow charts and examples have been provided wherever necessary. At the end of each chapter, questions asked in the last 9 years’ Board Exams are given to help students prepare alongside. The Main Features of the book are: Each chapter begins with the learning objectives. After every topic, Objective Type Questions and Case Studies are given based on the latest CBSE Sample Paper. (Hints of their answers are given at the end of each chapter.) Keywords of each topic are given at the end of each topic, to help students solve case studies. A flow chart of each is given at the end to recap the topics covered in that chapter. Quick revision is given to revise all the topics in a short time. At the end of each chapter, questions asked in the last 9 years' Board Exam are given, so that the students get an idea of the types of questions expected from the chapter.(Hints of answers to these questions are also given). Case Studies are framed as per the NCERT. The language is very simple and the style is examination oriented. The subject is presented in a self-explanatory manner, so that students may find it easy to understand. Topics are explained in points, so that students may find it easy to learn and understand. Charts and diagrams are drawn after every topic. |
| benefits of using whatsapp for business: Economic Uncertainty in the Post-Pandemic Era Shilpa Deo, Fatma Feyza Gündüz, 2024-12-05 The global economy has experienced many challenges in recent times, particularly in the shadow of the COVID-19 pandemic, such as dwindling demand, supply chain disruptions, declining growth rates, further pandemic waves, and increasing poverty and inequality to name but a few. Four years after the pandemic, economies are still struggling to achieve sustainable economic growth and development. While much has been written about the impact of COVID-19 on various sectors and economies, this is the first book to underscore the post-COVID global uncertainties that are still occurring on the world stage and further, to present the recent challenges such as geo-political tensions, war, economic disturbances, climate change, the energy crisis in Europe, recession in developed economies and its effect on developing and least developed economies. The book starts by setting the grounds for further discussion of the present challenges as well as future implications. In addition to examining the immediate issues which occurred with the onset of the pandemic, it explores these from the perspective of developed, developing, and least developed countries. The wide-ranging topics covered by the book include the ongoing Russia-Ukraine War, China’s increasing economic dominance in neighbouring countries, the economic collapse of Sri Lanka and Pakistan, the factors that led to the technology layoffs and the future of global employees and economies. The book goes beyond looking at sector-specific factors and broadly outlines country-specific instabilities, policy choices and the way forward. The book will be of interest to students of macroeconomics, development and international economics, and international relations as well as researchers and policymakers. |
| benefits of using whatsapp for business: Your Computer Is on Fire Thomas S. Mullaney, Benjamin Peters, Mar Hicks, Kavita Philip, 2021-03-09 Technology scholars declare an emergency: attention must be paid to the inequality, marginalization, and biases woven into our technological systems. This book sounds an alarm: we can no longer afford to be lulled into complacency by narratives of techno-utopianism, or even techno-neutrality. We should not be reassured by such soothing generalities as human error, virtual reality, or the cloud. We need to realize that nothing is virtual: everything that happens online, virtually, or autonomously happens offline first, and often involves human beings whose labor is deliberately kept invisible. Everything is IRL. In Your Computer Is on Fire, technology scholars train a spotlight on the inequality, marginalization, and biases woven into our technological systems. |
| benefits of using whatsapp for business: Start a Business for £99 Emma Jones, 2015-04-17 Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, and start doing - and all for less than £100. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
| benefits of using whatsapp for business: Early Morning Motivational Thoughts - Part I 4 AM BEE, 2017-12-21 “In case you need Strength and Energy in your life, Start your day persistently in the very early morning” – 4 AM Bee. Based on my life experiences, I just would like to share my thoughts, ideas and philosophies towards enlightenment of the mankind by getting freedom from the worldly obligations. The obligations here merely relate to money, fame, richness, desire, love, sex, titles, power, human relation, business, profession, media & entertainment, science & technology and spiritual. My thoughts would be dealing with the ways to get out of those worldly obligations inwardly. I believe it would lead to the path of success and happiness at the same time, without impacting other fellow human beings. I wish you have a Happy reading and thinking. |
| benefits of using whatsapp for business: Media Literacy in Action Renee Hobbs, 2024-10-14 There’s never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship. Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools. Key features of the second edition: Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protection Inquiry-oriented approach to learning that cultivates intellectual curiosity and creative expression Full-color presentation with figures and photos to increase student engagement Each chapter includes: Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacy Media Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examples Learning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter. Supplemental Materials available at www.mlaction.com: Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapter Instructors can access a Teacher’s Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials. |
| benefits of using whatsapp for business: The Business of Persuasion Harold Burson, 2017-10-03 “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today |
| benefits of using whatsapp for business: Innovations in Teacher Development, Personalized Learning, and Upskilling the Workforce Chakravarti, Sriya, 2023-07-03 The time has come to refine the education ecosystem in such a way that it generates wealth-creating careers, personalized learning, and upskilling for all types of employment opportunities so that the current and next generation of the world can find long-term social stability, sound mental health, and financial agility. From an educators point of view, this is possible through high-quality education that is relevant to a particular society and effective educational policies that promote a culture of innovation, encourage risk-taking, and continuously monitor productivity through the training and development of teachers. Innovations in Teacher Development, Personalized Learning, and Upskilling the Workforce disseminates the best practices on high-quality education, teaching training, teacher/student entrepreneurship, and wealth-generating careers. It presents information on refining education through teacher development sessions and training. Covering topics such as capacity building, personalized learning, and teacher trainee development, this book is an excellent resource for educators and administrators of K-12 and higher education, academic advisors, preservice teachers, teacher educators, policymakers, librarians, researchers, and academicians. |
| benefits of using whatsapp for business: Digital Literacy and Inclusion Danica Radovanović, 2023-09-30 Amid the opportunities and challenges we face at the dawn of the fifth industrial revolution, Digital Literacy and Inclusion presents a carefully curated selection of case studies, theories, research, and best practices based on digital literacy as a prerequisite for effective digital inclusion. More than a dozen experts provide deep insights in stories, research reports, and geographical studies of digital literacy and inclusion models, all from a multi-disciplinary perspective that includes engineering, social sciences, and education. Digital Literacy and Inclusion also highlights a showcase of real-world digital literacy initiatives that have been adopted by communities of practice around the globe. Contributors explore myriad aspects and modalities of digital literacy: digital skills related to creativity, urban data literacy, digital citizenship skills, digital literacy in education, connectivity literacy, online safety skills, problem-solving and critical-thinking digital skills, data literacy skills, mobile digital literacy, algorithmic digital skills, digital health skills, etc. They share the principles and techniques behind successful initiatives and examine the dynamics and structures that enable communities to achieve digital literacy efficiently and sustainably. Their practical solutions, propositions, and findings provide theoretically grounded and evidence-based facts that inform interventions intended to ensure that all citizens have and can enhance their digital literacy while meaningfully and responsibly participating in the digital economy and society. The ideas and histories in this book will appeal to scholars and researchers in the social sciences, engineering, education, sustainable digital technologies, and transformation, and will also be of interest to practitioners in industry, policy, and government. |
| benefits of using whatsapp for business: Covid, Brexit and The Anglosphere Richard D Simmons, Nigel Culkin, 2022-09-26 With fresh thinking Covid, Brexit and The Anglosphere equips academics, students policymakers and general readers with the tools to drive growth in a post-Pandemic post- Brexit fragmenting world order facing rapidly advancing technical change. |
| benefits of using whatsapp for business: Social Media in Northern Chile Nell Haynes, 2016-06-06 Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook |
| benefits of using whatsapp for business: Handbook of Research on Managerial Practices and Disruptive Innovation in Asia Ordoñez de Pablos, Patricia, Zhang, Xi, Chui, Kwok Tai, 2019-08-30 Collaboration in business allows for equitable opportunities and inclusive growth as the economy rises while also permitting partnering organizations to adopt and utilize the latest successful practices and management. However, a market in stasis may require a displacement in order to allow businesses to grow and create new alliances and partnerships toward a shared economy. There is a need for studies that seek to understand the necessity of market disruption and the best supervisory methods for remaining relevant and profitable in a time of change. The Handbook of Research on Managerial Practices and Disruptive Innovation in Asia is an essential reference source that explores successful executive behavior and business operations striving toward a more inclusive economy. Featuring research on topics such as employee welfare, brand orientation, and entrepreneurship, this publication is ideally designed for human resources developers, policymakers, IT specialists, economists, executives, managers, corporate directors, information technologists, and academicians seeking current research focusing on innovative business factors and sustainable economies in Asia. |
| benefits of using whatsapp for business: EU Competition Law, Data Protection and Online Platforms: Data as Essential Facility Inge Graef, 2016-10-17 All are agreed that the digital economy contributes to a dynamic evolution of markets and competition. Nonetheless, concerns are increasingly raised about the market dominance of a few key players. Because these companies hold the power to drive rivals out of business, regulators have begun to seek scope for competition enforcement in cases where companies claim that withholding data is needed to satisfy customers and cut costs. This book is the first focus on how competition law enforcement tools can be applied to refusals of dominant firms to give access data on online platforms such as search engines, social networks, and e-commerce platforms – commonly referred to as the ‘gatekeepers’ of the Internet. The question arises whether the denial of a dominant firm to grant competitors access to its data could constitute a ‘refusal to deal’ and lead to competition law liability under the so-called ‘essential facilities doctrine', according to which firms need access to shared knowledge in order to be able to compete. A possible duty to share data with rivals also brings to the forefront the interaction of competition law with data protection legislation considering that the required information may include personal data of individuals. Building on the refusal to deal concept, and using a multidisciplinary approach, the analysis covers such issues and topics as the following: – data portability; – interoperability; – data as a competitive advantage or entry barrier in digital markets; – market definition and dominance with respect to data; – disruptive versus sustaining innovation; – role of intellectual property regimes; – economic trade-off in essential facilities cases; – relationship of competition enforcement with data protection law and – data-related competition concerns in merger cases. The author draws on a wealth of relevant material, including EU and US decision-making practice, case law, and policy documents, as well as economic and empirical literature on the link between competition and innovation. The book concludes with a proposed framework for the application of the essential facilities doctrine to potential forms of abuse of dominance relating to data. In addition, it makes suggestions as to how data protection interests can be integrated into competition policy. An invaluable contribution to ongoing academic and policy discussions about how data-related competition concerns should be addressed under competition law, the analysis clearly demonstrates how existing competition tools for market definition and assessment of dominance can be applied to online platforms. It will be of immeasurable value to the many jurists, business persons, and academics concerned with this very timely subject. |
| benefits of using whatsapp for business: AI Enabled Business Melodena Stephens, Himanshu Vashishtha, Dirk Nicolas Wagner, 2023-07-01 As the use of AI becomes more and more ubiquitous in companies around the world, managers charged with taking key decisions require resources to enable them to evaluate new projects effectively. The business case for AI projects is not necessarily clear cut and part of the reason for this is the lack of understanding on key decision criteria. AI touches on many ethical concepts - data privacy, validity and more importantly, its potential misuse. AI is often being used to replace human decision-making and there is often no real understanding of the implications of this. This book provides a detailed primer for practitioners without a deep technological background. It guides the reader through the basic issues and offers advice on ‘how to take decisions’. There is a dearth of such books currently available and this book aspires to fill a growing niche. ENDORSEMENTS: This book is sure to offer value to business users, students and the general public. — K. Ananth Krishnan, Tata Consultancy Services I highly recommend this book for the leader seeking an up-to-date review of AI to make strategic investments. — Kes Sampanthar, Innovation, BCG Brighthouse The specificity of application in case studies and easy to understand definitions and recommendations make this a must read in the ever-growing field of literature around AI. — John C. Havens The AI Enabled Organization is the perfect tool to embark on a thorough assessment of what AI means for your business. — Arno Fehler, Schmidt Kranz Group, Germany |
| benefits of using whatsapp for business: ECSM 2019 6th European Conference on Social Media Wybe Popma, Stuart Francis, 2019-06-13 |
| benefits of using whatsapp for business: Floor Rules Gregor Dallas, 2024-10-29 A compelling account of how markets really govern themselves, and why they often baffle and outrage outsiders One of the reasons many people believe financial markets are lawless and irrational—and rigged—is that they follow two sets of rules. The official rules, set by law or by the heads of the exchanges, exist alongside the unofficial rules, or floor rules—which are the ones that actually govern. Break the official rules and you may be fined or jailed; break the floor rules and you’ll suffer worse: you will be ostracized. Regulations vary across markets, but the floor rules are remarkably consistent. This book, offering compelling stories of market disturbances in which insider rules played a key role, shows readers, without excessive moralizing, how markets really govern themselves. It is a study of the norms, customs, values, and operating modes of the insiders at the center of the financial markets that trade money, stocks, bonds, futures, and other financial derivatives. The core insiders who rule trading markets are a relatively small group who exert disproportionate influence on financial systems. Mark W. Geiger examines the historical roots of the culture of financial markets, describes the role insiders play in today’s high finance, and suggests where this peculiar, ingrown culture is heading in an era of constant technological change. |
| benefits of using whatsapp for business: Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem David Grant Pickernell, Martina Battisti, Zoe Dann, Carol Ekinsmyth, 2022-01-17 This book addresses the lack of current research concerning disadvantage using an entrepreneurial ecosystem lens, and the failure of entrepreneurship policy to widen engagement in entrepreneurship for disadvantaged people and places. |
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