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| berkeley haas product management: Product Management for UX People Christian Crumlish, 2022-03-03 User experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product management for UX practitioners who want to understand, partner with, and even become product managers. |
| berkeley haas product management: Cracking the PM Career Jackie Bavaro, Gayle Laakmann McDowell, 2022-04 Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be more strategic.?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement. |
| berkeley haas product management: Out of the Gobi Weijian Shan, 2019-01-17 Foreword by Janet Yellen Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how, improbably, that life became intertwined with America. Out of the Gobi draws a vivid picture of the raw human energy and the will to succeed against all odds. Shan only finished elementary school when Mao Zedong's Cultural Revolution tore his country apart. He was a witness to the brutality and absurdity of Mao’s policies during one of the most tumultuous eras in China’s history. Exiled to the Gobi Desert at age 15 and denied schooling for 10 years, he endured untold hardships without ever giving up his dream for an education. Shan’s improbable journey, from the Gobi to the “People’s Republic of Berkeley” and far beyond, is a uniquely American success story – told with a splash of humor, deep insight and rich and engaging detail. This powerful and personal perspective on China and America will inform Americans' view of China, humanizing the country, while providing a rare view of America from the prism of a keen foreign observer who lived the American dream. Says former Federal Reserve chair Janet Yellen: “Shan’s life provides a demonstration of what is possible when China and the United States come together, even by happenstance. It is not only Shan’s personal history that makes this book so interesting but also how the stories of China and America merge in just one moment in time to create an inspired individual so unique and driven, and so representative of the true sprits of both countries.” |
| berkeley haas product management: Mastering Product Management: A Step-By-Step Guide Kevin Brennan, 2019-10-25 Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully. |
| berkeley haas product management: Perfectly Confident Don A. Moore, 2020-05-26 An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling vision of the future. It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals, it can waste time, money, and energy. Self-help books and motivational speakers tell us that the more confident we are, the better. But this way of thinking can lead to enormous trouble. Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives. Confidence is an attitude that takes into account both personal feelings and the facts. Don Moore identifies the ways confidence behaves in real life and raises thought-provoking questions. How optimistic should you be about an uncertain future? What justifies your confidence in something amorphous and subjective like your attractiveness or sense of humor? Moore reminds us that the key to success is to avoid being both over- and under-confident. In this essential guide, he shows how to become perfectly confident—how to strive for and maintain the well-calibrated, adaptive confidence that can elevate all areas of our lives. |
| berkeley haas product management: The Art of Product Management Rich Mironov, 2008 The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a how to think about products book than how to templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do I think about customers and solutions? Why does my organization behave the way it does? Can I help others to think long-term, or do I need to think for them? This book captures the inner life of product champions. |
| berkeley haas product management: Product Development and Management Body of Knowledge Allan Anderson, Chad McAllister, Ernie Harris, 2024-04-23 Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base |
| berkeley haas product management: Grace Hopper and the Invention of the Information Age Kurt W. Beyer, 2012-02-10 The career of computer visionary Grace Murray Hopper, whose innovative work in programming laid the foundations for the user-friendliness of today's personal computers that sparked the information age. A Hollywood biopic about the life of computer pioneer Grace Murray Hopper (1906–1992) would go like this: a young professor abandons the ivy-covered walls of academia to serve her country in the Navy after Pearl Harbor and finds herself on the front lines of the computer revolution. She works hard to succeed in the all-male computer industry, is almost brought down by personal problems but survives them, and ends her career as a celebrated elder stateswoman of computing, a heroine to thousands, hailed as the inventor of computer programming. Throughout Hopper's later years, the popular media told this simplified version of her life story. In Grace Hopper and the Invention of the Information Age, Kurt Beyer reveals a more authentic Hopper, a vibrant and complex woman whose career paralleled the meteoric trajectory of the postwar computer industry. Both rebellious and collaborative, Hopper was influential in male-dominated military and business organizations at a time when women were encouraged to devote themselves to housework and childbearing. Hopper's greatest technical achievement was to create the tools that would allow humans to communicate with computers in terms other than ones and zeroes. This advance influenced all future programming and software design and laid the foundation for the development of user-friendly personal computers. |
| berkeley haas product management: The Portable MBA Kenneth M. Eades, Timothy M. Laseter, Ian Skurnik, Peter L. Rodriguez, Lynn A. Isabella, Paul J. Simko, 2010-05-03 A totally revised new edition of the bestselling guide to business school basics The bestselling book that invented the MBA in a book category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy. Every chapter is totally updated and seven new chapters have been added on vital business topics Includes case studies and interactive web-based examples Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need. |
| berkeley haas product management: Global Class Aaron McDaniel, Klaus Wehage, 2022-08-23 Wall Street Journal Bestseller The playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business. Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages. |
| berkeley haas product management: The Decline of American Steel Paul A. Tiffany, 1988 'Tiffany shows that American decision makers who ignore the past are likely to jeopardize America's future. So persuasive is his account of the historical antagonism between steel management, labor and government that advocates of industrial policy will have to reconsider the premise of cooperation on which it is based. |
| berkeley haas product management: INSPIRED Marty Cagan, 2017-11-17 How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product. |
| berkeley haas product management: Zone to Win Geoffrey A. Moore, 2015-11-03 Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game! —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems |
| berkeley haas product management: Open Business Models Henry William Chesbrough, 2006 Provides a diagnostic tool for readers to assess their business model and usher it through a six-stage continuum toward openness. This book also identifies the barriers to creating open business models (such as the not invented here syndrome and the not sold here virus) and explains how to surmount them. |
| berkeley haas product management: Open Services Innovation Henry Chesbrough, 2011-01-18 The father of open innovation is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey. —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry. —SCOTT COOK, founder and chairman of the executive committee, Intuit Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues. —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented. —JAMES C. SPOHRER, director, IBM University Programs World-Wide Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services. —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition. —ALEX OSTERWALDER, author, Business Model Generation Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation. —SIR TERRY LEAHY, chief executive, Tesco Chesbrough shows how innovating openly with a services mindset can make you a market leader. —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group |
| berkeley haas product management: Information Rules Carl Shapiro, Hal R. Varian, 1999 As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy. |
| berkeley haas product management: Can Two Rights Make a Wrong? Sara J. Moulton Reger, 2006-03-27 Nowadays, nearly every business leader recognizes the crucial importance of culture. But, in many organizations, attempts to handle culture issues remain “squishy,” unfocused, and unlikely to bring any value or results. Now, IBM’s leading experts reveal the way to make culture tangible to everyone involved—and how to effectively deal with a variety of culture challenges. Can Two Rights Make a Wrong? leverages the lessons learned during IBM’s $3.5 billion acquisition of PricewaterhouseCoopers Consulting: insight that IBM has crystallized into a powerful methodology for transforming business culture. The authors introduce “Business Practices,” an actionable surrogate for “culture” that business people can identify with, gauge, and act upon. Then, one step at a time, you’ll learn how to apply IBM’s practical culture transformation techniques in your unique environment. You’ll discover common patterns that lead to culture clashes so you can resolve or, better yet, prevent them. You’ll learn to clarify your expectations so people really “get” it—and do it. You’ll gain the way to measure culture change progress in terms everyone can understand and buy into. Whether you’re involved with M&As, joint ventures, major transformation, internal restructuring, or any other initiative where culture is important, this book can help you take culture from a worrisome risk to a competitive advantage. Business Practices: the unseen hand that propels action Uncover what makes your organization unique Right vs. Right: What to do when good options conflict Understand and manage the source of culture clash Outcome Narratives: Get to the right place, the right way Clarify your desired future, clear the obstacles, measure progress, and deliver results |
| berkeley haas product management: What Matters Now Gary Hamel, 2012-01-04 This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead. |
| berkeley haas product management: The Other "F" Word John Danner, Mark Coopersmith, 2015-03-04 Leverage the power of failure in your organization Nobody wants to fail, but failure is a fact of life. Most of us treat it as a regrettable, even shameful, event best overlooked. In truth, failure can be a game-changing strategic resource that can help you and your organization achieve the greater success you crave. The Other F Word shows how successful leaders and teams are putting failure to work every day - to re-engage employees, spark innovation and accelerate growth. Authors Danner and Coopersmith - with their rare blend of senior-level executive experience, global advising, teaching acumen and cross-discipline perspective - share these valuable new practices, and show how they can improve results across your organization. Based on exclusive interviews with prominent leaders and insightful examples from their own in-depth work, the book features a practical seven-stage framework to liberate failure as a force to advance your leadership agenda. After all, everyone creates and confronts failure on a daily basis. Why not use it to your advantage? The Other F Word shows you how to: Start an open, productive conversation about failure across your organization Reduce the fear of failure that stifles initiative, creativity and engagement Anticipate, prepare for and respond to failure, so you can leverage it when it happens Harness failure as a catalyst to drive innovation, improve performance and strengthen culture Failure's like gravity – pervasive and powerful. Whether you're a leader or team member of a startup, a growing business, or an established enterprise, failure is today's lesson for tomorrow. Let The Other F Word show you how to apply this lesson and take your company where it needs to go. |
| berkeley haas product management: Enabling Knowledge Creation Georg von Krogh, Kazuo Ichijo, Ikujiro Nonaka, 2000-06-01 When The Knowledge-Creating Company (OUP; nearly 40,000 copies sold) appeared, it was hailed as a landmark work in the field of knowledge management. Now, Enabling Knowledge Creation ventures even further into this all-important territory, showing how firms can generate and nurture ideas by using the concepts introduced in the first book. Weaving together lessons from such international leaders as Siemens, Unilever, Skandia, and Sony, along with their own first-hand consulting experiences, the authors introduce knowledge enabling--the overall set of organizational activities that promote knowledge creation--and demonstrate its power to transform an organization's knowledge into value-creating actions. They describe the five key knowledge enablers and outline what it takes to instill a knowledge vision, manage conversations, mobilize knowledge activists, create the right context for knowledge creation, and globalize local knowledge. The authors stress that knowledge creation must be more than the exclusive purview of one individual--or designated knowledge officer. Indeed, it demands new roles and responsibilities for everyone in the organization--from the elite in the executive suite to the frontline workers on the shop floor. Whether an activist, a caring expert, or a corporate epistemologist who focuses on the theory of knowledge itself, everyone in an organization has a vital role to play in making care an integral part of the everyday experience; in supporting, nurturing, and encouraging microcommunities of innovation and fun; and in creating a shared space where knowledge is created, exchanged, and used for sustained, competitive advantage. This much-anticipated sequel puts practical tools into the hands of managers and executives who are struggling to unleash the power of knowledge in their organization. |
| berkeley haas product management: Utilization of AI Technology in Supply Chain Management Pandey, Digvijay, Pandey, Binay Kumar, Kanike, Uday Kumar, George, A. Shaji, Kaur, Prabjot, 2024-03-01 The surge in digital transformation and the integration of innovative technologies into manufacturing processes have given rise to a pressing issue in supply chain management. Businesses are in dire need of solutions to navigate this complexity and harness the true potential of intelligent supply chains. Utilization of AI Technology in Supply Chain Management is a comprehensive guide tailored for academic scholars seeking to unravel the mysteries of artificial intelligence (AI) and machine learning (ML) in the context of supply chain management. Amid the hype surrounding AI and ML, there exists a critical need to bridge the gap between human expertise and technological advancements. Utilization of AI Technology in Supply Chain Management addresses this necessity by delving into real-world instances where teams have successfully employed these innovative technologies to enhance supply chain performance, reduce inventory, and optimize routes. The adoption of AI and ML is not just a trend; it is the cornerstone of digital acceleration initiatives, making it imperative for scholars to understand and leverage these technologies effectively. |
| berkeley haas product management: The Innovation Factory Prith Banerjee, Ph.D., 2022-08-01 Even though a quarter of a century has passed since Clayton Christensen's The Innovator's Dilemma was first published, business leaders still find themselves confronted with the same problem. A profound disconnect too often exists between innovation development and business outcomes. Companies say they want the stimulus of innovation and even handsomely fund their in-house R&D. Yet when it comes time for a call to action, such as launching a new product or service, they often back away from the risk. Sadly, the American corporation's decision makers all too often decide to play it safe, and the innovation doesn't go into play at all. In my thirty-five-year technology career, from academia, to my own start-ups, and to managing innovation in enterprise environments, I have encountered many large companies who have R&D collaborations with academia and with start-ups. Open innovation with academia and start-ups, the focal point of this book, is not new. Unfortunately, many of these collaborations do not result in true innovation. My book explores the ingredients of the secret sauce required to generate successful open innovation. The Innovation Factory provides essential, practical guidance for all parties wishing to work toward successful collaborations that achieve innovation in its many aspects. Perhaps you have already launched some partnerships; if so, this book will help both of you make them more successful. Whether you have or have not, this is the only book you need to launch and partner in open innovation initiatives. |
| berkeley haas product management: Super-Flexibility for Knowledge Enterprises Homa Bahrami, Stuart Evans, 2014-07-26 strategy, but we also focus on execution. We talk about organizational design, and also refect on leadership practices. Our assumption is that in a dynamic world, leaders at all levels, have to constantly switch gears, wear different hats, and na- gate at different altitudes. They have to think about the “total” enterprise, not in terms of compartmentalized silos or felds of functional expertise. Much like a g- eral contractor, they have to draw on specialized expertise, as and when needed, yet keep the big picture in mind. Our hope is that our diagnostic tools can help teams develop a shared frame of reference and generate cross-functional dialogue. The third driving force behind this second edition is the gradual convergence between the worlds of entrepreneurial start-ups and challenges facing established corporations. Innovation, agility, and initiative are no longer the exclusive preserve of start-ups. Established companies are looking for ways to re-invent themselves, to innovate, to think creatively, and to make their enterprises more fexible, agile and entrepreneurial. We have had the good fortune to sit at the intersection of these two worlds. We hope our ideas can beneft both groups. We set out to provide a “buffet table”, a menu of options that can be helpful for the two ends of the spectrum. |
| berkeley haas product management: Scaling the Social Enterprise Walske, Jennifer M., Foster, Elizabeth, Tyson, Laura D., 2021-07-31 Scaling the Social Enterprise is an ideal text for courses that focus on social entrepreneurship and social innovation, at either the graduate or undergraduate level. Common themes across high growth social startups discussed in the book include: • building and modifying a management team for growth • creating and maintaining a dynamic stakeholder network • choosing corporate form and funders • moving from idea to pilot, to roll-out, and pivots along the way • the importance of media magic in building a brand • developing and refining one’s value chain • the pivotal role of technology in scaling Featuring high profile, high growth social startups including Fair Trade USA, Revolution Foods, Sanergy, Kiva, d.light, Back to the Roots, and Grameen America, the chapter on funding social startups also profiles social funders such as Bridges Fund Management and Better Ventures, amongst others. |
| berkeley haas product management: Dynamic Capabilities and Strategic Management David J. Teece, 2009 How do firms grow? How do firms compete? An influential answer to these fundamental questions of business strategy lies in the concept of dynamic capabilities. David Teece provides a clear statement of his ideas, and a framework for managers wishing to assess their organization's strategy. |
| berkeley haas product management: Beyond The Mba Hype Sameer Kamat, 2011-09-08 An updated and revised edition of the bestselling book This is a revised and updated edition of this bestselling book with useful new material to guide the MBA aspirant - the working executive as well as the fresh college graduate - on doing MBA from abroad. Most Indian MBA applicants are completely at sea when it comes to approaching international education opportunities. This is primarily because the MBA selection process and the parameters considered by the top business schools abroad for admitting candidates into their fold are very different from what we are used to. Beyond the MBA Hype talks about the typical issues, challenges and dilemmas that Indian applicants grapple with when it comes to international MBA programmes. |
| berkeley haas product management: Business Plans for Dummies Paul Tiffany, Colin Barrow, Steven D. Peterson, 2004 Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before -- or if you're brand new to plotting out goals and objectives -- this down-to-earth guide steps you through every milestone in business planning. |
| berkeley haas product management: Disruption in Detroit Ernest Gundling, 2018 The case provides an update on Ford's strategy during the fall of 2017, following the dismissal of Fields and the appointment of former Steelcase CEO and Ford Smart Mobility (FSM) chair Jim Hackett as his successor in May 2017. Faced with a drop of 37 percent in Ford's stock price during Field's tenure, declining year-over-year vehicle sales in early 2017, and the view of some Ford Board members that the company needed to more successfully communicate its recent strategic moves in the mobility space, Hackett lays five themes to turnaround the company, while keeping his eye on the now, near, and far on the company's performance. |
| berkeley haas product management: California Management Review , 2012 |
| berkeley haas product management: The Four Steps to the Epiphany Steve Blank, 2013-05-01 The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. |
| berkeley haas product management: Global Clusters of Innovation Jerome S. Engel, 2014-09-26 øIn the geography of the global economy, there are known Šhot spots� where new technologies germinate at an astounding rate and pools of capital, expertise and talent foster the development of new industries and new ways of doing business. These cluste |
| berkeley haas product management: Design, User Experience, and Usability: Theory, Methodology, and Management Aaron Marcus, Wentao Wang, 2017-06-28 The three-volume set LNCS 10288, 10289, and 10290 constitutes the proceedings of the 6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada, in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at the HCII 2017 conferences were carefully reviewed and selected from 4340 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 168 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. LNCS 10288: The 56 papers included in this volume are organized in topical sections on design thinking and design philosophy; aesthetics and perception in design; user experience evaluation methods and tools; user centered design in the software development lifecycle; DUXU education and training. LNCS 10289: The 56 papers included in this volume are organized in topical sections on persuasive and emotional design; mobile DUXU; designing the playing experience; designing the virtual, augmented and tangible experience; wearables and fashion technology. LNCS 10290: The 56 papers included in this volume are organized in topical sections on information design; understanding the user; DUXU for children and young users; DUXU for art, culture, tourism and environment; DUXU practice and case studies. |
| berkeley haas product management: Design Thinking for Food Well-Being Wided Batat, 2021-01-06 How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come. |
| berkeley haas product management: Economics for Business Decision Making BUSS1040 (Custom Edition) Hubbard, 2013-12-04 This custom edition is published for the University of Sydney. |
| berkeley haas product management: Technology Run Amok Ian I. Mitroff, 2018-09-06 The recent data controversy with Facebook highlights that the tech industry as a whole was utterly unprepared for the backlash it faced as a result of its business model of selling user data to third parties. Despite the predominant role that technology plays in all of our lives, the controversy also revealed that many tech companies are reactive, rather than proactive, in addressing crises. This book examines society's failure to manage technology and its resulting negative consequences. Mitroff argues that the technological mindset is responsible for society's unbridled obsession with technology and unless confronted, will cause one tech crisis after another. This trans-disciplinary text, edgy in its approach, will appeal to academics, students, and practitioners through its discussion of the modern technological crisis. |
| berkeley haas product management: Get Your Startup Story Straight David Riemer, 2022-01-11 THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives. |
| berkeley haas product management: Academic-Practitioner Relationships Jean M. Bartunek, Jane McKenzie, 2017-07-06 While executives are keen to harness organizational knowledge and improve business performance, the topic of how academics can produce rigorous and relevant theory in working relationships with practitioners is a much contested topic. Many aspects of this knowledge co-creation can create tensions, and the ways in which research is conducted and published can affect practitioner acceptance, as well as its consequent uptake and use in different contexts. Expertly compiled by Jean Bartunek and Jane McKenzie, with contributions from global thinkers in the field, this book offers a concise and up-to-date review of the essential analysis and action underlying scholarly engagement with the world of business. It discusses the sorts of capabilities academics need to collaborate effectively with practitioners and illustrates good practice through international case studies drawn from acknowledged centres of excellence. These show how to negotiate different constituencies with different priorities, values, and practices to work together to produce research of rigor and relevance. It will be a key reference and resource for all researchers who are engaged with practitioners, and an invaluable tool for training academics to develop research with impact. |
| berkeley haas product management: Managerial Psychology Harold J. Leavitt, Kilpatrick Professor of Organizational Behavior and Psychology Emeritus Graduate School of Business Harold J Leavitt, Homa Bahrami, 1988 The overall structure of this edition is the same as in the past. The book moves from the smaller to the larger. We start with the individual as the focal unit, move to two-person relationships, and onward to issues of leadership, power, small groups, and whole organizations.This edition focuses more than ever on the managing process—on whole organizations and on managing relationships with other organizations. To underline that emphasis, we have included a new section called 'The Manager's Job.' That section deals with what managers do, how they do it, why they do it, and how they should do it. |
| berkeley haas product management: Hedge Funds Greg N. Gregoriou, Georges Hübner, Nicolas Papageorgiou, Fabrice D. Rouah, 2011-08-04 Whether already experienced with hedge funds or just thinking about investing in them, readers need a firm understanding of this unique investment vehicle in order to achieve maximum success. Hedge Funds unites over thirty of the top practitioners and academics in the hedge fund industry to provide readers with the latest findings in this field. Their analysis deals with a variety of topics, from new methods of performance evaluation to portfolio allocation and risk/return matters. Although some of the information is technical in nature, an understanding and applicability of the results as well as theoretical developments are stressed. Filled with in-depth insight and expert advice, Hedge Funds helps readers make the most of this flexible investment vehicle. |
| berkeley haas product management: Project Management Gary R. Heerkens, 2001-09-22 This reader-friendly series is a must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. A concise and accessible, yet authoritative, guide to a topic in which books are more often lengthy and technical, Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, the four stages of risk management, and more. |
Breaking Into Product Management - cdn2.hubspot.net
Berkeley-Haas alumni and product managers at Amazon, GoodHire, and Sling Media. Frequently called “mini CEOs,” product managers (PMs) draw on numerous skills to envision, justify, …
Inclusive Design Working Paper, Version 3 - haas.berkeley.edu
equitable design practices in the traditional product development process, as well as, identify the opportunities and challenges of inclusive and equitable product design process, compared to …
Testing by Competitors in Enforcement of Product Standards
Firms have an incentive to test competitors’ products to reveal violations of safety and environmental standards, in order to have competitors’ products blocked from sale. This paper …
Sara Beckman is Earl F. Cheit Faculty Fellow at the Haas …
Professor Beckman is the Faculty Director for the Berkeley ExecEd program, Product Management. Sara Beckman discussed design thinking, merging design and product …
Fall 2022: Product Management - UC Berkeley Sutardja Center
In this class, you will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success …
Social Responsibility and Product Innovation - University of …
Our analysis connects the existence of socially responsible innovations to the presence of intrinsic and extrinsic social responsibility preferences. In addition to deriving economic value from the …
What Product Leaders Do - mironov.com
professor at UC Berkeley’s Haas School of Business The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov …
A Theory of Brand Positioning: Product-Portfolio View
From a product portfolio perspective, we provide a micro- foundation for why and how brand positioning can deliver credible information that a ects consumers’ purchase decisions based …
UGBA 141: Production and Operations Management
gain competitive advantage through operations. We will cover six modules: process analysis, queueing, quality control, inventory management, supply chain management, queueing, and …
Price Salience and Product Choice - University of California, …
INFORMS provides unique networking and learning opportunities for individual professionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and …
Responsible Use of Generative AI - re-ai.berkeley.edu
Product Manager Plays: These plays outline practical actions for regular responsibility practices to ensure trustworthy use and product development. 1. Conduct “gut checks” to evaluate …
This is to confirm that Babu Pasupathy
Product Management Program March 19 – 23, 2018 ... 23, 2018 Richard K. Lyons Dean, Haas School of Business Chairman of the Board UC Berkeley Executive Education Mike Rielly Chief …
BerkeleyHaas
Berkeley-Haas and the College of Engineering that positions UC Berkeley as a premier hub of education and research on all topics related to crowdfunding. Engineers at the Fung Institute …
Berkeley Food Accelerator Program - haas.berkeley.edu
Participants will learn about and apply a toolkit of business methodologies to launch food products in global markets. They’ll gain a practical understanding of design thinking, lean launch, …
has BHMagFall13 P iPad version P - University of California, …
+1.510.642.9167 | executive@berkeley.edu The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world. …
Social Responsibility and Product Innovation - University of …
We examine the incentives of rms to invest in product innovations that respond to social responsibility concerns. The paper connects the existence of the markets for socially …
Haas School of Business - University of California, Berkeley
As the second-oldest business school in the United States, the Haas School of Business at UC Berkeley is one of the world's leading producers of new ideas and knowledge in all areas of …
BERKELEY-HAAS CASE SERIES 3D Robotics - University …
It examines what 3DR should pursue at the critical inflection point within its history and highlights what is unique about 3DR, particularly when compared to a more traditional non-open, non …
TERRY A. TAYLOR - University of California, Berkeley
“Donor Product-Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit-Maximizing Intermediaries” with W. Xiao. 2019. Production and Operations
The Power of CulTure - University of California, Berkeley
University of California, Berkeley Haas School of Business 545 Student Services #1900 Berkeley, CA 94720-1900 Haas Homecoming Welcome Saturday, OCt OBEr 6 ... product management …
Breaking Into Product Management - cdn2.hubspot.net
Berkeley-Haas alumni and product managers at Amazon, GoodHire, and Sling Media. Frequently called “mini CEOs,” product managers (PMs) draw on numerous skills to envision, justify, …
Inclusive Design Working Paper, Version 3 - haas.berkeley.edu
equitable design practices in the traditional product development process, as well as, identify the opportunities and challenges of inclusive and equitable product design process, compared to …
Testing by Competitors in Enforcement of Product Standards
Firms have an incentive to test competitors’ products to reveal violations of safety and environmental standards, in order to have competitors’ products blocked from sale. This paper …
Sara Beckman is Earl F. Cheit Faculty Fellow at the Haas …
Professor Beckman is the Faculty Director for the Berkeley ExecEd program, Product Management. Sara Beckman discussed design thinking, merging design and product …
Fall 2022: Product Management - UC Berkeley Sutardja Center
In this class, you will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success …
What Product Leaders Do - mironov.com
professor at UC Berkeley’s Haas School of Business The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov …
A Theory of Brand Positioning: Product-Portfolio View
From a product portfolio perspective, we provide a micro- foundation for why and how brand positioning can deliver credible information that a ects consumers’ purchase decisions based …
UGBA 141: Production and Operations Management
gain competitive advantage through operations. We will cover six modules: process analysis, queueing, quality control, inventory management, supply chain management, queueing, and …
MANAGEMENT, ENTREPRENEURSHIP, & TECHNOLOGY …
Nov 2, 2023 · Visit ue.berkeley.edu/majormaps for the latest version of this major map. The Management, Entrepreneurship, & Technology (M.E.T.) program is a fully integrated, dual …
Price Salience and Product Choice - University of California, …
INFORMS provides unique networking and learning opportunities for individual professionals, and organizations of all types and sizes, to better understand and use O.R. and analytics tools and …
Social Responsibility and Product Innovation - University of …
We examine the incentives of rms to invest in product innovations that respond to social responsibility concerns. The paper connects the existence of the markets for socially …
This is to confirm that Babu Pasupathy
Product Management Program March 19 – 23, 2018 ... 23, 2018 Richard K. Lyons Dean, Haas School of Business Chairman of the Board UC Berkeley Executive Education Mike Rielly Chief …
BerkeleyHaas
Berkeley-Haas and the College of Engineering that positions UC Berkeley as a premier hub of education and research on all topics related to crowdfunding. Engineers at the Fung Institute …
Berkeley Food Accelerator Program - haas.berkeley.edu
Participants will learn about and apply a toolkit of business methodologies to launch food products in global markets. They’ll gain a practical understanding of design thinking, lean launch, …
Responsible Use of Generative AI - re-ai.berkeley.edu
Product Manager Plays: These plays outline practical actions for regular responsibility practices to ensure trustworthy use and product development. 1. Conduct “gut checks” to evaluate …
has BHMagFall13 P iPad version P - University of California, …
+1.510.642.9167 | executive@berkeley.edu The Berkeley-Haas Advantage Step outside of your day-to-day and return to one of the most stimulating business environments in the world. …
Haas School of Business - University of California, Berkeley
As the second-oldest business school in the United States, the Haas School of Business at UC Berkeley is one of the world's leading producers of new ideas and knowledge in all areas of …
BERKELEY-HAAS CASE SERIES 3D Robotics - University of …
It examines what 3DR should pursue at the critical inflection point within its history and highlights what is unique about 3DR, particularly when compared to a more traditional non-open, non …
TERRY A. TAYLOR - University of California, Berkeley
“Donor Product-Subsidies to Increase Consumption: Implications of Consumer Awareness and Profit-Maximizing Intermediaries” with W. Xiao. 2019. Production and Operations
The Power of CulTure - University of California, Berkeley
University of California, Berkeley Haas School of Business 545 Student Services #1900 Berkeley, CA 94720-1900 Haas Homecoming Welcome Saturday, OCt OBEr 6 ... product management …
