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| benefits of getting a business degree: Kennedy and Roosevelt Michael Beschloss, 2016-08-16 The revealing story of Franklin Roosevelt, Joe Kennedy, and a political alliance that changed history, from a New York Times–bestselling author. When Franklin Roosevelt ran for president in 1932, he gained the support of Joseph Kennedy, a little-known businessman with Wall Street connections. Instrumental in Roosevelt’s victory, their partnership began a longstanding alliance between two of America’s most ambitious power brokers. Kennedy worked closely with FDR as the first chairman of the Securities and Exchange Commission, and later as ambassador to Great Britain. But at the outbreak of World War II, sensing a threat to his family and fortune, Kennedy lobbied against American intervention—putting him in direct conflict with Roosevelt’s intentions. Though he retreated from the spotlight to focus on the political careers of his sons, Kennedy’s relationship with Roosevelt would eventually come full circle in 1960, when Franklin Roosevelt Jr. campaigned for John F. Kennedy’s presidential win. With unprecedented access to Kennedy’s private diaries as well as firsthand interviews with Roosevelt’s family and White House aides, New York Times–bestselling author Michael Beschloss—called “the nation’s leading presidential historian” by Newsweek—presents an insightful study in contrasts. Roosevelt, the scion of a political dynasty, had a genius for the machinery of government; Kennedy, who built his own fortune, was a political outsider determined to build a dynasty of his own. From the author of The Conquerors and Presidential Courage, this is a “fascinating account of the complex, ambiguous relationship of two shrewd, ruthless, power-hungry men” (The New York Times Book Review). |
| benefits of getting a business degree: The Essentials of Bookkeeping Samuel Horatio Goodyear, 1896 |
| benefits of getting a business degree: (Re)Defining the Goal Kevin J. Fleming, Ph.d., Ph D Kevin J Fleming, 2016-07-02 How is it possible that both university graduates and unfilled job openings are both at record-breaking highs? Our world has changed. New and emerging occupations in every industry now require a combination of academic knowledge and technical ability. With rising education costs, mounting student debt, fierce competition for jobs, and the oversaturation of some academic majors in the workforce, we need to once again guide students towards personality-aligned careers and not just into college. Extensively researched, (Re)Defining the Goal deconstructs the prevalent one-size-fits-all education agenda. The author provides a fresh perspective, replicable strategies, and outlines six proven steps to help students secure a competitive advantage in the new economy. Gain a new paradigm and the right resources to help students avoid the pitfalls of unemployment, or underemployment, after graduation. |
| benefits of getting a business degree: Burn the Business Plan Carl J. Schramm, 2018-01-16 Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us. |
| benefits of getting a business degree: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| benefits of getting a business degree: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| benefits of getting a business degree: Change by Design Tim Brown, 2009-09-29 In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. |
| benefits of getting a business degree: The New Rules of Work Alexandra Cavoulacos, Kathryn Minshew, 2017 In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between-- |
| benefits of getting a business degree: Chemistry R P Manchanda, A text book on Chemistry |
| benefits of getting a business degree: The College Solution Lynn O'Shaughnessy, 2008-06-06 “The College Solution helps readers look beyond over-hyped admission rankings to discover schools that offer a quality education at affordable prices. Taking the guesswork out of saving and finding money for college, this is a practical and insightful must-have guide for every parent!” —Jaye J. Fenderson, Seventeen’s College Columnist and Author, Seventeen’s Guide to Getting into College “This book is a must read in an era of rising tuition and falling admission rates. O’Shaughnessy offers good advice with blessed clarity and brevity.” —Jay Mathews, Washington Post Education Writer and Columnist “I would recommend any parent of a college-bound student read The College Solution.” —Kal Chany, Author, The Princeton Review’s Paying for College Without Going Broke “The College Solution goes beyond other guidebooks in providing an abundance of information about how to afford college, in addition to how to approach the selection process by putting the student first.” —Martha “Marty” O’Connell, Executive Director, Colleges That Change Lives “Lynn O’Shaughnessy always focuses on what’s in the consumer’s best interest, telling families how to save money and avoid making costly mistakes.” —Mark Kantrowitz, Publisher, FinAid.org and Author, FastWeb College Gold “An antidote to the hype and hysteria about getting in and paying for college! O’Shaughnessy has produced an excellent overview that demystifies the college planning process for students and families.” —Barmak Nassirian, American Association of Collegiate Registrars and Admissions Officers For millions of families, the college planning experience has become extremely stressful. And, unless your child is an elite student in the academic top 1%, most books on the subject won’t help you. Now, however, there’s a college guide for everyone. In The College Solution, top personal finance journalist Lynn O’Shaughnessy presents an easy-to-use roadmap to finding the right college program (not just the most hyped) and dramatically reducing the cost of college, too. Forget the rankings! Discover what really matters: the quality and value of the programs your child wants and deserves. O’Shaughnessy uncovers “industry secrets” on how colleges actually parcel out financial aid—and how even “average” students can maximize their share. Learn how to send your kids to expensive private schools for virtually the cost of an in-state public college...and how promising students can pay significantly less than the “sticker price” even at the best state universities. No other book offers this much practical guidance on choosing a college...and no other book will save you as much money! • Secrets your school’s guidance counselor doesn’t know yet The surprising ways colleges have changed how they do business • Get every dime of financial aid that’s out there for you Be a “fly on the wall” inside the college financial aid office • U.S. News & World Report: clueless about your child Beyond one-size-fits-all rankings: finding the right program for your teenager • The best bargains in higher education Overlooked academic choices that just might be perfect for you |
| benefits of getting a business degree: What Color is Your Parachute? 2021 Richard Nelson Bolles, Katharine Brooks, 2020-12 Explains how to identify personal goals and interests and reveals how to apply that information toward obtaining satisfying employment, with tips on interviews, salary-negotiation techniques, and career searching online. |
| benefits of getting a business degree: College Success Amy Baldwin, 2020-03 |
| benefits of getting a business degree: In Defense of a Liberal Education Fareed Zakaria, 2015-03-30 CNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition. The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While at a General Electric plant in early 2014, Obama remarked, I promise you, folks can make a lot more, potentially, with skilled manufacturing or the trades than they might with an art history degree. These messages are hitting home: majors like English and history, once very popular and highly respected, are in steep decline. I get it, writes Fareed Zakaria, recalling the atmosphere in India where he grew up, which was even more obsessed with getting a skills-based education. However, the CNN host and best-selling author explains why this widely held view is mistaken and shortsighted. Zakaria eloquently expounds on the virtues of a liberal arts education—how to write clearly, how to express yourself convincingly, and how to think analytically. He turns our leaders' vocational argument on its head. American routine manufacturing jobs continue to get automated or outsourced, and specific vocational knowledge is often outdated within a few years. Engineering is a great profession, but key value-added skills you will also need are creativity, lateral thinking, design, communication, storytelling, and, more than anything, the ability to continually learn and enjoy learning—precisely the gifts of a liberal education. Zakaria argues that technology is transforming education, opening up access to the best courses and classes in a vast variety of subjects for millions around the world. We are at the dawn of the greatest expansion of the idea of a liberal education in human history. |
| benefits of getting a business degree: Making Your Major Decision Peterson's, 2013-09-30 Choosing a college major is one of the most important decisions students ever make, yet there is often confusion about picking the right discipline. Studies show that nearly two-thirds of all college freshman have not chosen a major, and nearly 60 percent of undergraduates change their major at least once resulting in lost time, money and productivity. To minimize the uncertainty in selecting the right major, Peterson's has partnered with industry leader, CPP the makers of the Myers-Briggs Type Indicator. The MBTI was developed in the 1940s to make Carl Jung's theory of personality type understandable and useful in everyday life. This book will include access to a personality assessment to determine likes/dislikes and strengths/weaknesses to aid them in making sound decisions. The MBTI assessment, now priced at $9.95, coupled with the descriptions of more than 800 college majors, including course requirements, related majors, and related careers, will provide students an invaluable resource for making The Major Decision. |
| benefits of getting a business degree: What's the Point of College? Johann N. Neem, 2019-08-13 Before we can improve college education, we need to know what it's for. In our current age of reform, there are countless ideas about how to fix higher education. But before we can reconceptualize the college experience, we need to remember why we have these institutions in the first place—and what we want from them. In What's the Point of College?, historian Johann N. Neem offers a new way to think about the major questions facing higher education today, from online education to disruptive innovation to how students really learn. As commentators, reformers, and policymakers call for dramatic change and new educational models, this collection of lucid essays asks us to pause and take stock. What is a college education supposed to be? What kinds of institutions and practices will best help us get there? And which virtues must colleges and universities cultivate to sustain their desired ends? During this time of drift, Neem argues, we need to moor our colleges once again to their core purposes. By evaluating reformers' goals in relation to the specific goods that a college should offer to students and society, What's the Point of College? connects public policy to deeper ethical questions. Exploring how we can ensure that America's colleges remain places for intellectual inquiry and reflection, Neem does not just provide answers to the big questions surrounding higher education—he offers readers a guide for how to think about them. |
| benefits of getting a business degree: What Color is Your Parachute? for Teens Carol Christen, Richard Nelson Bolles, 2010 Presents advice for teenagers on landing a dream job. |
| benefits of getting a business degree: How the Internet Became Commercial Shane Greenstein, 2015-10-20 In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet. |
| benefits of getting a business degree: One Million in the Bank Michael Slavin, 2015-08-01 Anyone can make enough to save $1,000,000 in 3-7 years. Most self-made millionaires are made through business ownership. Many people think about it but never take action, they do not have an idea, they do not have the money, and flat just do not know how. This is a practical book to teach you how to find, start, finance, and get free advice to own and grow your own business. For example, a yardman with no money was worth over $9,000,000 in 7 years after buying a nursery and growing his business. There are many more stories and lessons, to include how the author went from bankrupt to having his first million dollars in 3 ½ years. This book will change your perspective and put you on the path to financial independence. |
| benefits of getting a business degree: The Personal MBA Josh Kaufman, 2010-12-30 Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master. |
| benefits of getting a business degree: Real Education Charles Murray, 2009-08-25 The most talked-about education book this semester. —New York Times From the author of Coming Apart, and based on a series of controversial Wall Street Journal op-eds, this landmark manifesto gives voice to what everyone knows about talent, ability, and intelligence but no one wants to admit. With four truths as his framework, Charles Murray, the bestselling coauthor of The Bell Curve, sweeps away the hypocrisy, wishful thinking, and upside-down priorities that grip America’s educational establishment. •Ability varies. Children differ in their ability to learn, but America’s educational system does its best to ignore this. •Half of the children are below average. Many children cannot learn more than rudimentary reading and math. Yet decades of policies have required schools to divert resources to unattainable goals. •Too many people are going to college. Only a fraction of students struggling to get a degree can profit from education at the college level. •America’s future depends on how we educate the academically gifted. It is time to start thinking about the kind of education needed by the young people who will run the country. |
| benefits of getting a business degree: Peter F. Drucker on Technology Peter F. Drucker, 2020-07-14 Leading in a Technology-Driven World The relationship of humans to technology is a ubiquitous theme in today's world of mobile devices, 24/7 internet access, and omnipresent digital business tools. The essays in this collection don't focus on a specific technology but on the challenges technology creates for management. In them Peter F. Drucker explores how managers can harness technology to enable workers to be more productive. In this collection he offers insights on: how technology affects the quality of life the difference between efficiency and productivity the impact of technology on science and politics how new technology affects not only what work can be done but also how it will be done and other essential management topics Filled with classic, evergreen advice—Technology is not about tools; it deals with how man works—Peter F. Drucker on Technology is essential reading for managers in the digital age. |
| benefits of getting a business degree: Academically Adrift Richard Arum, Josipa Roksa, 2011-01-15 In spite of soaring tuition costs, more and more students go to college every year. A bachelor’s degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college when they’re born. Almost everyone strives to go, but almost no one asks the fundamental question posed by Academically Adrift: are undergraduates really learning anything once they get there? For a large proportion of students, Richard Arum and Josipa Roksa’s answer to that question is a definitive no. Their extensive research draws on survey responses, transcript data, and, for the first time, the state-of-the-art Collegiate Learning Assessment, a standardized test administered to students in their first semester and then again at the end of their second year. According to their analysis of more than 2,300 undergraduates at twenty-four institutions, 45 percent of these students demonstrate no significant improvement in a range of skills—including critical thinking, complex reasoning, and writing—during their first two years of college. As troubling as their findings are, Arum and Roksa argue that for many faculty and administrators they will come as no surprise—instead, they are the expected result of a student body distracted by socializing or working and an institutional culture that puts undergraduate learning close to the bottom of the priority list. Academically Adrift holds sobering lessons for students, faculty, administrators, policy makers, and parents—all of whom are implicated in promoting or at least ignoring contemporary campus culture. Higher education faces crises on a number of fronts, but Arum and Roksa’s report that colleges are failing at their most basic mission will demand the attention of us all. |
| benefits of getting a business degree: Pure analytical logic William Henry Karslake, 1851 |
| benefits of getting a business degree: College Andrew Delbanco, 2023-04-18 The strengths and failures of the American college, and why liberal education still matters As the commercialization of American higher education accelerates, more and more students are coming to college with the narrow aim of obtaining a preprofessional credential. The traditional four-year college experience—an exploratory time for students to discover their passions and test ideas and values with the help of teachers and peers—is in danger of becoming a thing of the past. In College, prominent cultural critic Andrew Delbanco offers a trenchant defense of such an education, and warns that it is becoming a privilege reserved for the relatively rich. In describing what a true college education should be, he demonstrates why making it available to as many young people as possible remains central to America's democratic promise. In a brisk and vivid historical narrative, Delbanco explains how the idea of college arose in the colonial period from the Puritan idea of the gathered church, how it struggled to survive in the nineteenth century in the shadow of the new research universities, and how, in the twentieth century, it slowly opened its doors to women, minorities, and students from low-income families. He describes the unique strengths of America’s colleges in our era of globalization and, while recognizing the growing centrality of science, technology, and vocational subjects in the curriculum, he mounts a vigorous defense of a broadly humanistic education for all. Acknowledging the serious financial, intellectual, and ethical challenges that all colleges face today, Delbanco considers what is at stake in the urgent effort to protect these venerable institutions for future generations. |
| benefits of getting a business degree: You Can Do Anything George Anders, 2017-08-08 In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts. Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful post-grad career. Our destinies have been reduced to a caricature: learn to write computer code or end up behind a counter, pouring coffee. Quietly, though, a different path to success has been taking shape. In You Can Do Anything, George Anders explains the remarkable power of a liberal arts education - and the ways it can open the door to thousands of cutting-edge jobs every week. The key insight: curiosity, creativity, and empathy aren't unruly traits that must be reined in. You can be yourself, as an English major, and thrive in sales. You can segue from anthropology into the booming new field of user research; from classics into management consulting, and from philosophy into high-stakes investing. At any stage of your career, you can bring a humanist's grace to our rapidly evolving high-tech future. And if you know how to attack the job market, your opportunities will be vast. In this book, you will learn why resume-writing is fading in importance and why telling your story is taking its place. You will learn how to create jobs that don't exist yet, and to translate your campus achievements into a new style of expression that will make employers' eyes light up. You will discover why people who start in eccentric first jobs - and then make their own luck - so often race ahead of peers whose post-college hunt focuses only on security and starting pay. You will be ready for anything. |
| benefits of getting a business degree: The MBA Bubble Mariana Zanetti, 2013-10-29 Author Mariana Zanetti pens an eye-opening expose into the world of higher business education that will appeal to all those who have, or are contemplating getting, their master's of business administration (MBA) degree. The MBA Bubble is nothing short of revolutionary in a world where young professionals are increasingly encouraged to mortgage their futures for little return. After earning her MBA from one of the world's top business schools, Zanetti embarked on a successful international marketing career, meeting all of her professional goals and more. Yet she admits in The MBA Bubble that choosing to pursue this particular degree was one of the worst mistakes of her entire career. In her straightforward and honest prose, Zanetti reveals the truth about the role of MBAs in today's world. Created one hundred years ago for an age that no longer exists, these degrees have become ruinous investments for the hoards of young professionals who have been convinced by business schools that they are necessary. Zanetti explains that, despite the common belief, MBAs do not actually enhance salaries and discusses the deceit behind business schools' marketing tactics, including their manipulation of rankings and statistics. In addition to the presentation of exhaustive research, Zanetti demonstrates how to meet one's professional goals without plummeting into massive debt. She teaches readers how to think critically and challenge the faulty mental models that most people accept without question. The MBA Bubble is a must read for all those who have, or are considering, a higher business education degree. Armed with facts and alternative resources, readers will walk away from Zanetti's book with a new found understanding of the way business schools really work. |
| benefits of getting a business degree: 2022 CFA Program Curriculum Level I Box Set CFA Institute, 2021-05-04 Prepare for success on the 2022 CFA Level I exam with the latest official CFA® Program Curriculum. The 2022 CFA Program Curriculum Level I Box Set contains all the material you need to succeed on the Level I CFA exam in 2022. This set includes the full official curriculum for Level I and is part of the larger CFA Candidate Body of Knowledge (CBOK). Highly visual and intuitively organized, this box set allows you to: Learn from financial thought leaders. Access market-relevant instruction. Gain critical knowledge and skills. The set also includes practice questions to assist with your recall of key terms, concepts, and formulas. Perfect for anyone preparing for the 2022 Level I CFA exam, the 2022 CFA Program Curriculum Level I Box Set is a must-have resource for those seeking the foundational skills required to become a Chartered Financial Analyst®. |
| benefits of getting a business degree: Obsessed Emily Heyward, 2020-06-09 The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers. |
| benefits of getting a business degree: How to Start a Business in Oregon Entrepreneur Press, 2003 This series covers the federal, state, and local regulations imposed on small businesses, with concise, friendly and up-to-the-minute advice on each critical step of starting your own business. |
| benefits of getting a business degree: How to Start a Business Analyst Career Laura Brandenburg, 2015-01-02 You may be wondering if business analysis is the right career choice, debating if you have what it takes to be successful as a business analyst, or looking for tips to maximize your business analysis opportunities. With the average salary for a business analyst in the United States reaching above $90,000 per year, more talented, experienced professionals are pursuing business analysis careers than ever before. But the path is not clear cut. No degree will guarantee you will start in a business analyst role. What's more, few junior-level business analyst jobs exist. Yet every year professionals with experience in other occupations move directly into mid-level and even senior-level business analyst roles. My promise to you is that this book will help you find your best path forward into a business analyst career. More than that, you will know exactly what to do next to expand your business analysis opportunities. |
| benefits of getting a business degree: Interview Hero Angela Guido, 2018-12-04 Are you tired of losing job offers at the interview stage? Sick of memorizing worn-out answer templates that make you feel like a fraud at best or a total douche at worst? Ready to start loving interviews instead of hating and fearing them?In this conversational and life-changing book, Angela Guido teaches you how to inspire people with your true story, ups and downs and all. While the other applicants will bore the interviewer to tears with their canned responses and pretense of perfection, you will entertain, engage, and connect. That will make you the most likeable candidate, the one your interviewer champions behind closed doors. Interview Hero teaches you¿¿New mindsets that transform interviews from painful interrogations to enjoyable conversations ¿Deep storytelling skills so you can relate your life's accomplishments as inspiring narratives without a trace of arrogance¿A step-by-step process to examine your experiences and construct your personal best answers to all the major interview question types ¿Techniques to build and maintain confidence before and during the interview so you can win the offerRemember, heroes aren't born heroes. They become heroes. Read on to become an Interview Hero today. |
| benefits of getting a business degree: The Little Black Book of Human Resources Management Barry Wolfe, 2015-07-30 The Little Black Book of Human Resources Management is loaded with lessons not learned in a book. Instead, it is the product of over 20 years of scraped knuckles and attaboys earned while leading HR in public and private organizations. The book shares hard-won advice on what works in a wide range of HR topics,from reductions in force to paying for performance to managing workers compensation to leadership training. But readers will also benefit from experience in the often surprising aspects of HR work that are rarely discussed but are invaluable to success in the role, such as- What all organizations expect from the HR leader, like it or not- The one thing above all else that the company President really wants from the HR leader- How an HR leader can spot the A players and the problem children in the first month on a new job- How to answer the employee who asks if layoffs are coming - and they areWritten in a conversational, often humorous style, The Little Black Book of Human Resources Management will shave a few points off the learning curve of anyone looking to advance in the field of human resources management. |
| benefits of getting a business degree: The G.I. Bill Kathleen J. Frydl, 2011-08-11 Scholars have argued about U.S. state development - in particular its laggard social policy and weak institutional capacity - for generations. Neo-institutionalism has informed and enriched these debates, but, as yet, no scholar has reckoned with a very successful and sweeping social policy designed by the federal government: the Servicemen's Readjustment Act of 1944, more popularly known as the GI Bill. Kathleen J. Frydl addresses the GI Bill in the first study based on systematic and comprehensive use of the records of the Veterans Administration. Frydl's research situates the Bill squarely in debates about institutional development, social policy and citizenship, and political legitimacy. It demonstrates the multiple ways in which the GI Bill advanced federal power and social policy, and, at the very same time, limited its extent and its effects. |
| benefits of getting a business degree: Business and Commerce Code Texas, 1968 |
| benefits of getting a business degree: Domestic Commerce United States. Bureau of Foreign and Domestic Commerce, 1941 |
| benefits of getting a business degree: Recruit Rockstars Jeff Hyman, 2017-11-06 Ninety percent of business problems are actually recruiting problems in disguise. If you're filling your company's vacant positions with B-Players, you're playing with fire. Instead, hire Rockstars to build an organization with limitless potential. Recruit Rockstars shows you how to find, hire, and keep the best of the best. Top-tier executive recruiter Jeff Hyman has hired more than three thousand people over the course of his career. Now, he reveals his bulletproof 10-step method for landing the very best talent, based on data instead of gut feel. From sourcing and interviewing to closing and onboarding, you'll learn how to attract winners like a magnet and avoid the mistakes that result in bad hires. Assembling a team of driven and innovative Rockstars is the most powerful competitive advantage you can have in today's ever-changing business world. Recruit Rockstars will help you nail your numbers, impress your investors, and crush your competitors. |
| benefits of getting a business degree: Legislative Document New York (State). Legislature, 1927 |
| benefits of getting a business degree: Organizational Development and Leadership Jörg Felfe, 2002 With this reader you receive an invitation to participate in a travel into actual fields of conceptional development and empirical research in the land of psychological orientated management studies. The authors focus on different perspectives as well as specific theoretical approaches in their common concern to contribute to the understanding and improvement of organizational development: (1) the organizational level including aspects of Marketing strategies, Quality Management and Training, (2) the level of interaction between superiors and subordinates referring to the theory of Transformational Leadership and (3) an individualistic level which emphasizes the employees' personality and values. Organizational change is a challenge for organizations to develop concepts for training, learning processes in the workplace and interaction models between different hierarchical levels. At least, what is the appropriate leadership style in a changing context? Contents: Detlev Liepmann: Quality in Vocational Training: Evaluation and Transfer Dilemmas - Sierk A. Horn: Powerbrands: Resurrecting a Magic Concept - Dirk Hanebuth: Rethinking Kaizen: An empirical approach to the employee perspective - Jorg Felfe/Katja Goihl: Transformational Leadership and Commitment - Matthias Kroeger/Kathrin Tartler: Multifactor Leadership Questionnaire: From the American to the German culture - Wim Nettelnstroth: Personality and Organizational Behavior - Jorg Felfe/Uwe Wolfradt: Values and Job Features as Antecedents for Occupational Stress, Work Motivation and Job Satisfaction - Felicia Tancill: Organizational Restructuring and Perceived Job Insecurity. |
| benefits of getting a business degree: , |
| benefits of getting a business degree: The Ultimate Blueprint for an Insanely Successful Business Keith J. Cunningham, 2017-08 |
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