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| best grassroots marketing campaigns: Grassroots Marketing Shel Horowitz, 2000 In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com). |
| best grassroots marketing campaigns: No B.S. Grassroots Marketing Dan S. Kennedy, Jeff Slutsky, 2012-02-01 Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing |
| best grassroots marketing campaigns: Patagonia Tools for Grassroots Activists Nora Gallagher, Lisa Myers, 2016-02-09 For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement. |
| best grassroots marketing campaigns: Guerrilla Selling Bill Gallagher, Orvel Ray Wilson, Jay Conrad Levinson, 1992 Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales. |
| best grassroots marketing campaigns: Start Up Nation Jeffrey Sloan, Richard Sloan, 2005 A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do. |
| best grassroots marketing campaigns: The Best Digital Marketing Campaigns in the World Damian Ryan, Calvin Jones, 2011-06-03 With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape. |
| best grassroots marketing campaigns: Marketing in the Round Gini Dietrich, Geoff Livingston, 2012-04-24 Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers |
| best grassroots marketing campaigns: The Best Digital Marketing Campaigns in the World II Damian Ryan, 2014-03-03 In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising. |
| best grassroots marketing campaigns: Developing Successful Marketing Strategies Gary W. Randazzo, 2014-05-15 What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved. |
| best grassroots marketing campaigns: The Best of No B.S. Dan S. Kennedy, 2022-09-06 The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself. Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable likes and shares and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you're in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy. |
| best grassroots marketing campaigns: Winning Strategies for the Indian Market Anuradha Dayal-Gulati, Dipak Jain, 2010-08-31 focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket. |
| best grassroots marketing campaigns: Encyclopedia of Major Marketing Campaigns Thomas Riggs, 2000 An annual publication that profiles important marketing campaigns of the 20th century. |
| best grassroots marketing campaigns: Good Works! Philip Kotler, David Hessekiel, Nancy R. Lee, 2012-06-05 Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate causewashers cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success. |
| best grassroots marketing campaigns: The Yoga of Max's Discontent Karan Bajaj, 2016-05-03 “A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence. |
| best grassroots marketing campaigns: Premium by Design Dr Alex Gofman, Mr Howard Moskowitz, Mr Marco Bevolo, 2012-09-28 There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it. |
| best grassroots marketing campaigns: The 2010 Census Integrated Communications Campaign; Criteria for Implementation United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives, 2009 |
| best grassroots marketing campaigns: Bumpy Road Sylvia Townsend, 2018-12-28 Bumpy Road: The Making, Flop, and Revival of “Two-Lane Blacktop” chronicles the genesis, production, box-office debacle, resurrection, near-canonization, and lasting influence of director Monte Hellman’s 1971 existentialist car-racing movie. Hellman’s unconventional choices for the film included casting three nonactors—musicians James Taylor and Dennis Wilson, as well as his girlfriend, Laurie Bird—in lead roles; shooting the movie in sequence from west to east on Route 66; and refusing to show the actors the full script, instead giving each his or her lines for the day. Before its release, Esquire put the film on its cover as the magazine’s choice for movie of the year and printed the entire screenplay, leading moviegoers to expect a crowd-pleaser. Audiences anticipated that Two-Lane Blacktop would be an action-packed car-racing movie and were disappointed when nobody won or even finished the race, no one got the girl, the two leading men barely spoke, and the leading lady was foul-mouthed and promiscuous. Universal Studios Chairman Lew Wasserman found the film subversive and refused to release it on video. Years after it flopped, however, the movie soared in stature, and it is now revered by such contemporary directors as Quentin Tarantino and Richard Linklater. It was included in the National Film Registry and was released on DVD and Blu-ray by the prestigious Criterion Collection and the highly regarded Masters of Cinema series. Author Sylvia Townsend conducts a comprehensive examination of the film, its reception, and the resurgence of interest it has more recently generated. Interviewing individuals involved in and influenced by the film, including James Taylor, Richard Linklater, Gary Kurtz, and scriptwriter Rudy Wurlitzer, Townsend provides an inside look at the cult classic. |
| best grassroots marketing campaigns: Leading Business Change Karin Stumpf, 2015-06-11 Most books dealing with change management focus on how companies reach their corporate goals, instead of on what individual leaders must do. Filling this need, Leading Business Change: A Practical Guide to Transforming Your Organization is an easy and fun read that will inspire you to think more closely about how you implement change as a leader.Th |
| best grassroots marketing campaigns: The Dan Brown Enigma Graham Thomas, 2011-04-04 The Dan Brown Enigma is an insightful look into the world of Dan Brown that will not only enthral and entertain, but will unlock the secrets of one of the world's most exciting and enigmatic writers. Dan Brown is already one of the bestselling authors that the world has ever seen.Due to the success of his gripping novels Digital Fortress, Deception Point, Angels and Demons, The Da Vinci Code and The Lost Symbol, he has become a household name. But how did he achieve this? What's his secret? This in-depth biography reveals how, with a heady mix of science, religion, fact and fiction, he has captured the public's imagination and secured his place in the history of the popular thriller. Despite his enormous success, Dan Brown is an unassuming man. This book includes a look at his early years -- long before the fame and fortune that came with the success of The Da Vinci Code -- when he was a musician, teacher and writer of humour titles. It also examines the crucial role that his wife, Blythe Brown, plays in his life and work. His skilful storytelling, with its intricate, twisting plotlines, is certainly something that sets him apart from other thriller writers. The Dan Brown Enigma also looks at his extraordinary attention to detail and reveals how important research is to each of his books. Through hours and hours of careful study, he brings to light ancient rites and rituals that are buried deep within our collective subconscious. This combination of Brown's imagination with the secret truths, myths and legends from a variety of ancient institutions -- including the Freemasons and the Catholic Church -- are perhaps why his novels are so successful...and, at times, controversial. |
| best grassroots marketing campaigns: Be More Pirate Sam Conniff Allende, 2018-05-03 Whatever your ambitions, ideas and challenges, this book will revolutionize the way you live, think and work today, and tomorrow. Pirates didn't just break the rules, they rewrote them. They didn't just reject society, they reinvented it. Pirates didn't just challenge the status-quo, they changed everyfuckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption and an uncertain future. Sound familiar? Pirates stood for MISCHIEF, PURPOSE and POWER. And you can too. In Be More Pirate, Sam Conniff Allende unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy. Featuring takeaway sections and a guide to build you own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century. So what are you waiting for? Join the rebellion now. ----- 'Unique...reminds me of the fun we've had with our airlines' - Sir Richard Branson 'Totally compelling' Ed Miliband 'I'd rather be a pirate than join the navy' Steve Jobs 'A model for how to break the system and create radical change' Evening Standard 'Be More Pirate feels so important as it looks to history to help us grip the future' Martha Lane Fox 'This isn't a book, it's the beginning of a movement. Be More Pirate should come with a health warning' Tom Goodwin, author of Digital Darwinism |
| best grassroots marketing campaigns: Advertising Creative Tom Altstiel, Jean Grow, Marcel Jennings, 2019-01-18 Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics. |
| best grassroots marketing campaigns: American Independent Cinema Geoff King, 2014-09-08 The independent sector has produced many of the most distinctive films to have appeared in the US in recent decades. From 'Sex, Lies and Videotape' in the 1980s to 'The Blair Witch Project' and New Queer Cinema in the 1990s and the ultra-low budget digital video features of the 2000s, indie films have thrived, creating a body of work that stands out from the dominant Hollywood mainstream. But what exactly is 'independent' cinema? This, the first book to examine the question in detail, argues that independence can be defined partly in industry terms but also according to formal and aesthetic strategies and by distinctive attitudes towards social and political issues, suggesting that independence is a dynamic rather than a fixed quality. Chapters focus on distribution and relationships with Hollywood studios; narrative ('Clerks' and 'Slacker' to 'Pulp Fiction', 'Magnolia' and 'Memento') and other formal dimensions (from 'Blair Witch's' 'authenticity' to expressive and stylized camerawork and editing in work from Harmony Korine to the Coen brothers); approaches to genre and alternative socio-political visions. |
| best grassroots marketing campaigns: I'm Not the Hero! Volume 2 Usber, 2023-11-22 I’ve got a bit of a confession to make—I’ve been in the world of BB for a few months now, and I still haven’t found the true protagonist. There isn’t a ton of time to lose either, not when we only have three years to prepare to defeat Rasulfi and save the world. Don’t worry though, I’ve got a plan: I’m gonna train Radd and his party of rookies up so they can take care of it all for me! Step one was to have them subjugate their first dungeon, but now it’s time for them to conquer something bigger—Freelea’s coliseum. With the tournament for the title of strongest fighter only a month away, I’ll have to use my game knowledge to the fullest to prepare them for battle! I’ll take advantage of my Analyze skill to check out people’s stats, use items to seize the upper hand against enemies, and even utilize dungeon traps to create the perfect conditions for grinding! But even so, will I really be able to make the kids strong enough to defeat Nirva, the current champion of the coliseum? |
| best grassroots marketing campaigns: Marketing Management Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen, 2019-07-12 The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. |
| best grassroots marketing campaigns: Maverick Movies Daniel Herbert, 2023-11-21 A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today. |
| best grassroots marketing campaigns: Feature and Narrative Storytelling for Multimedia Journalists Duy Linh Tu, 2015-01-09 Feature and Narrative Storytelling for Multimedia Journalists is the first text that truly focuses on the multimedia and documentary production techniques required by professional journalists. Video and audio production methods are covered in rich detail, but more importantly, various storytelling techniques are explored in depth. Likewise, author Duy Linh Tu tackles the latest topics in multimedia storytelling, including mobile reporting, producing, and publishing, while also offering best practices for using social media to help promote finished products. Whether you’re a student, a professional seeking new techniques, or simply looking to update your skills for the new digital newsroom, this book will provide you with the information and tools you need to succeed as a professional journalist. Integrated: The lessons in this book deftly combine traditional media production principles with storytelling craft. It is written with the perspective of modern professional journalists in mind. Practical: While rich with theory, this text is based on the real-world work of the author and several of his colleagues. It features Q&As with some of the best editors and video producers from top publications, including NPR, Vice, and Detroit Free Press, as well as profiles of leading video news organizations such as Frontline, Mediastorm, and Seattle Times. Proven: The author uses pedagogy from the world-renowned Columbia Journalism School as well as case studies from his own award-winning work. Interactive: The text is exercise- and drill-based, and the companion website provides multimedia examples and lesson files, as well as tutorials, case studies, and video interviews. |
| best grassroots marketing campaigns: Sport Marketing in a Global Environment Ruth M. Crabtree, James J. Zhang, 2022-04-19 This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business. |
| best grassroots marketing campaigns: Grassroots Marketing for the Restaurant Industry , |
| best grassroots marketing campaigns: Nontraditional Media in Marketing and Advertising Robyn Blakeman, 2014 A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. |
| best grassroots marketing campaigns: Hoodwinked Mara Einstein, 2025-02-04 Discover how today's biggest brands are using cult-like tactics to capture not just your wallet, but your devotion From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. This groundbreaking book uncovers: How social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle The secret playbook marketers use to create brand religions around everyday products Why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO Practical strategies to break free from manipulative digital marketing tactics With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in The New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation. Break free from the cult of consumerism – discover how to make mindful choices in an increasingly manipulative digital marketplace. Easy to read, and such a good peek behind the curtain of for-profit companies and the ways they influence and manipulate us, Daniella Young, author of Uncultured. |
| best grassroots marketing campaigns: Manipulated Theresa Payton, 2024-04-23 Cybersecurity expert Theresa Payton tells battlefront stories from the global war being conducted through clicks, swipes, internet access, technical backdoors and massive espionage schemes. She investigates the cyberwarriors who are planning tomorrow’s attacks, weaving a fascinating tale of Artificial Intelligent mutations carrying out attacks without human intervention, “deepfake” videos that look real to the naked eye, and chatbots that beget other chatbots. Finally, Payton offers readers telltale signs that their most fundamental beliefs are being meddled with and actions they can take or demand that corporations and elected officials must take before it is too late. The updated paperback edition, including new information on real world cases of AI, chatgpt, tiktok, and all the latest and greatest exploits of manipulation campaigns, will leave readers both captivated and chilled to the bone. |
| best grassroots marketing campaigns: CMJ New Music Monthly , 1998-05 CMJ New Music Monthly, the first consumer magazine to include a bound-in CD sampler, is the leading publication for the emerging music enthusiast. NMM is a monthly magazine with interviews, reviews, and special features. Each magazine comes with a CD of 15-24 songs by well-established bands, unsigned bands and everything in between. It is published by CMJ Network, Inc. |
| best grassroots marketing campaigns: The Complete Idiot's Guide to Low-Cost Startups Gail Reid, 2010-03-02 Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization |
| best grassroots marketing campaigns: Billboard , 1997-05-24 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| best grassroots marketing campaigns: Global Girlfriends Stacey Edgar, 2011-04-12 Without a business plan, Edgar created Global Girlfriend, a socially conscious business that has helped poor women in five continents feed their families and send their children to school. This work is Edgar's inspiring story. |
| best grassroots marketing campaigns: The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release Russell Schwartz, Katherine MacDonald, 2019-08-08 Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film. |
| best grassroots marketing campaigns: Social Marketing Nancy R. Lee, Philip Kotler, 2011-10-20 The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term social marketing in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others. |
| best grassroots marketing campaigns: BoogarLists | Directory of Public Relations Firms , |
| best grassroots marketing campaigns: Lean and Agile Project Management Terra Vanzant Stern, PhD, 2017-02-03 When project managers are faced with budget cuts and fewer resources, waste elimination becomes a priority in maintaining effectiveness. This does not mean shortening or abandoning traditional project cycles, though. In fact, fast results on critical assignments can only be completed with strong plans and a detailed work-breakdown structure. The connections, or lack thereof, are what strongly impact performance and quality. This book defines nine wastes found in project management and demonstrates how they can be addressed with lean technology. |
| best grassroots marketing campaigns: Good Girl's Guide to Public Relations, Publicity and Marketing Ivy K. Pendleton, 2012-06 |
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