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| best digital marketing company in ahmedabad: Be Successful Aditya Bhavsar, 2017-12-31 “Few people know the ‘price’ of everything, and yet ‘value’ of nothing.” I know that’s not you, because if it were the case – you won’t be flickering here to make things better and take your life to the next level. Today, a lot of people know what to do, yet a very few do what they know. The reason being is – they just don’t know how. This book is all about “how”. This book will help you to enhance and optimize each and every area of your life and will empower you how to crush it all! It is not what the book will cost you, it is what it will cost if you don’t read it. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- “Successful is a man who is healthy, wealthy & wise.” We all have dreams – a fascinating & enchanting imagination and a blueprint of how our life is supposed to be. We all want to believe deep down in our souls that we have a special gift, that we can make a difference, that we can touch others in a special and pretty unique way, and that we can make this world a better place to live. At one time in our lives, we all had a vision for the quality of life that we desire and deserve. Yet, for many of us, those dreams have become shrouded in the frustrations and routines of daily life that we no longer even make an effort to accomplish them. For too many, the dream has dissipated – and with it, so has the will to design an extraordinary quality of life filled with grace and abundance. Many have lost that sense of certainty that creates winners edge. After all, “what’s the difference that makes the difference?” What makes the difference in the quality of people’s lives? Why few achieve what they want and succeed in their lives up to no limits and rest just keep dreaming and never reach to their “dreamland”? What is it that makes successful people “successful” and the rest mere dreamers? After all, what’s the difference between “incredibly successful” legends and “happily mediocre” crowd? How is it that so often people from such humble beginnings, devastating backgrounds, miserable circumstances, poor conditions and innumerous disappointments in spite of it all manage to create lives that inspire us? Conversely, why do many of those born into privileged environments, with every resource for success at their fingertips end up, ill, fat, broke, stupid, embarrassed, miserable, often chemically addicted & technically screwed? What makes some people’s lives example, while other’s a warning? For my entire life – I have been obsessed with like questions. And to quench my quest of figuring out the difference that made the difference – I stumbled upon an never ending journey – the road to “personal excellence”. The road which is always under construction. I’m not here to claim that I have figured it all out. But the great news is, “I’m yet evolving.” “Honor those who seek the truth, beware of those who have found it.” (For me, it’s a reminder that the path to personal excellence never ends and that absolutely nobody has this SHIT figured out.) Be Successful: Thrive Exponentially Beyond Excellence is my “open invitation” for you to join me on this uniquely phenomenal journey – the way to thrive exponentially beyond excellence. IS THIS INVITATION REALLY FOR YOU? Oh! I must say, that’s a pretty good question. “Knowledge is having the right answer, while intelligence is asking the right question.” Anyways – let’s come back to the point. Is this book really for you? Now, I can answer it in two ways: Firstly, Yes. Just because Sir Jim Rohn says, “You should always invest 10% of your income on yourself. Your personal development.” So, if he says that you should invest 10% of your income on your personal development – so you must. (Just Kidding). You might say, “Well, Sir Jim can say that you should invest 100% of your income on yourself – so we must?” May be, if he says so – then yes. Okay. Jokes apart. But wait, I have another good reason for you to consider why you must invest your “time” in this book. (It isn’t what the book costs. It’s what it will cost you if you don’t read it.) You see, I believe I know who you really are. If you are a kind of person who’s always seeking for “the edge” and you never want to settle for anything less than you are made to be or share or give or contribute. And that no matter how well you are already doing or how challenged you now may be, deep inside of you there lies a belief that your experience of life can and will be much greater than it already is – I think, this is a pretty perfect place for you to fit in! By consistently taking advantage of each of the chapters in this book, you will ensure your ability to maximize your potential and live a life – filled with grace and abundance. If you are still with me – let me brief you about how this book is structured and how to get the most of it. Basically, I have designed it in such a way that it will help you to grow and thrive in each and every area of your life, either it be your finances or relationship with your fiance (or fiancee) this book will invariably help you to unleash your true potential and reach the next level of success, happiness, fulfillment and accomplishment. It has 10 sections and in all, 55 chapters, guiding you thoroughly how to walk on the blazing path of success. Ah! Yes. You can download a sample of the book by clicking me! “In the case of good books, the point is not to see how many of them you can get through, but rather how many can get through to you.” |
| best digital marketing company in ahmedabad: Indian Media Giants Surbhi Dahiya, 2022-04-30 Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited. |
| best digital marketing company in ahmedabad: The Weak Point Dealer Bhavik Sarkhedi, 2015-03-12 “The Weak Point Dealer” is a delightful collection of Short Stories that includes the genre: Endurance, Fortitude, Motivation, Love, Revenge & much more. Stories are portrayed in such a way that it depicts how an ideal person breaks the barrier & drop the drawbacks one faces in the coincidental circumstances of life. This book conveys an audacious pathway about what should one do to come out from the deterrent situations & live an immaculate cum spunky life. The Weak Point Dealer is everyone who wants to excel in the life cracking the feeble points. Cutting long stories short, this book is about a dealer who tackles the negativity & obstacles faced in an unpredictable moment of the life. |
| best digital marketing company in ahmedabad: The Marketing Book Michael John Baker, Susan J. Hart, 2008 Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. |
| best digital marketing company in ahmedabad: Digital Communications Mitra, Atis D., Digital Communications is the result of the author’s 38 years’ experience in teaching, and in design and development of various wireless communication systems. It covers all primary areas in digital communication systems in engineering. The book intends to give the students a grasp of the basic issues of communication systems during transition from analog to digital. To make the reading interesting as well as systematic, conscious efforts have been made to explain the basics of technology, avoiding complex mathematics as far as possible. Numerical problems are then introduced to help the students fully understand the concepts and applications. KEY FEATURES • Complete and thorough introduction to the analysis and design of digital communication systems • Concepts explained with practical applications derived from the personal experience of the author • Analytical steps of all derivation without any external reference • Numerous numerical examples to help students understand the fundamental applications of the concepts in practice |
| best digital marketing company in ahmedabad: Career in Digital Marketing Shahbaz Shaikh, 2021-10-26 In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this. |
| best digital marketing company in ahmedabad: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| best digital marketing company in ahmedabad: THIS GUY’S ON HIS OWN TRIP Neeraj Narayanan, 2020-07-30 The fear of the unknown bothers most of us, even if it comes at the cost of chasing our dreams. How many of us want to drop everything that we are doing and travel the world? How many of us do? Neeraj Narayanan just did that, quitting his job one day and flying to Barcelona. Join him on his journey as he takes you rollicking across some countries in Europe and South East Asia, motoring up high mountain passes, hiding in jungles and being part of crazy festivals, hoping to find pretty girls in pursuit but only ending up with furious bulls, bears, and gypsies on his tail. At some point, he has almost no money left but his resolve to build a life out of travel doesn’t ebb. This is a witty yet heart-warming tale of one man’s solo journey for a year. While he goes to find beautiful places, he ends up finding trust, compassion, and a universe conspiring to make all his dreams come true. This guy’s really on his own trip and promises to take you on one too! |
| best digital marketing company in ahmedabad: Ogilvy on Advertising David Ogilvy, 2013-09-11 A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
| best digital marketing company in ahmedabad: Marketing In India, Cases And Readings - S.Neelamegham, This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field. |
| best digital marketing company in ahmedabad: Advanced Google AdWords Brad Geddes, 2012-03-30 Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there. |
| best digital marketing company in ahmedabad: Master Growth Hacking Apurva Chamaria, Gaurav Kakkar, 2018-07-10 How did Hotmail amass 30 million active members before getting acquired? How did Netflix build over 125 million users worldwide? How did Facebook acquire over 2 billion active users? Simple answer: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment--just a whole lot of creativity, smart data analysis and agility. It has now emerged as the new word for growth used by start-ups and entrepreneurs in India and across the world. Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of growth hacking in India. There are interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more. Growth hacking is the new growth mantra that start-ups are using and don't want you to learn about! |
| best digital marketing company in ahmedabad: Industrial Marketing Management M. Govindarajan, 2009-11-01 Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students. |
| best digital marketing company in ahmedabad: The C To T of Content Marketing Bhavik Sarkhedi, 2017-04-18 While talking about the digital marketing, we cannot ignore the content marketing. Content has become an indispensable part of the digital marketing. And it is not only the content that is created for the advertisements, but the articles and blogs are also a part of it. |
| best digital marketing company in ahmedabad: Online Advertising and Promotion: Modern Technologies for Marketing Hanafizadeh, Payam, 2012-04-30 This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics--Provided by publisher. |
| best digital marketing company in ahmedabad: The Dictionary of Marketing Azaz Motiwala, 2005 The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available |
| best digital marketing company in ahmedabad: I Am Akhilesh Dr. Sheeba Khalid, 2021-05-04 The purpose of this book is not to promote any political party but to throw light upon the fact that we need to bring new thought, to build our identity which comes from our country and its development. The only way to move from the category of developing countries to that of developed countries is when we replace this politics of religion with politics of development. “Progressive thoughts lead to the developed nation”. A young leader, who got only 5 years and worked hard day and night for the development of our state, if he gets more chance to serve the state, it would lead to development and prosperity of both the state and its inhabitants to a larger extent. Almost everyone in our country can use a computer and smartphone, but only an expert can utilize them effectively, likewise, Akhilesh Ji being an educated person proved through his work and commitment that how effectively a state can be run. |
| best digital marketing company in ahmedabad: The Digital Marketing Landscape Jessica Rogers, 2021-02-18 This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making. |
| best digital marketing company in ahmedabad: The Indestructible Brand Venke Sharma, Hushidar Kharas, 2017-08-22 Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover. |
| best digital marketing company in ahmedabad: Business Today , 2008 |
| best digital marketing company in ahmedabad: The New Rules of Marketing and PR David Meerman Scott, 2009 Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. |
| best digital marketing company in ahmedabad: Rural Marketing : Focus On Agricultural Sukhpal Singh, 2009-11 The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing. |
| best digital marketing company in ahmedabad: Smart Pricing Jagmohan Raju, 1900 This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t. |
| best digital marketing company in ahmedabad: Search Engine Optimization All-in-One For Dummies Bruce Clay, Susan Esparza, 2009-04-20 If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines. |
| best digital marketing company in ahmedabad: Search Engine Optimization (SEO) Secrets Danny Dover, Erik Dafforn, 2011-03-29 Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences |
| best digital marketing company in ahmedabad: Luxe inferno Dr. Mahul Brahma, 2020-04-20 Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe. |
| best digital marketing company in ahmedabad: Fibre2Fashion - Textile Magazine - August 2018 Fibre2Fashion, 2018-08-01 Focusing on the South Indian textiles and apparel industry, the August edition of Fibre2Fashion collates voices from a cross-section of industry segments. The other offering in the South India package—from Karur—is about a fantastic initiative that is slowly capturing the imagination of many in the industry. Challenges of spinning industry and their solutions, the world’s first denim institute, and other regular features are also covered. Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth. |
| best digital marketing company in ahmedabad: How To Unblock Everything on The Internet - 2nd Edn Ankit Fadia, 2012 How To Unblock Everything On The Internet is the 15th book written by the cyber security expert and ethical hacker Ankit Fadia. This book comes to the rescue of all those who are deprived of information on blocked websites: Social networking sites like Facebook and Twitter; stock trading websites; USB ports; applications; chat software, and so much more. It teaches simple ways to unblock access to everything on the Internet, whichever part of the world you are in. Of interest to students, office-goers, travellers – in fact, just about anyone in front of a keyboard – readers are advised to exercise caution in usage, taking the utmost care not to contravene existing laws. The new edition is packed with even more information, with unblocking techniques for mobile phones, iPads, iPhone, and much more. |
| best digital marketing company in ahmedabad: Introduction to Growth Hacking IntroBooks Team, 2019-12-04 Growth hacking has taken the business world by storm. It has been there for quite some time offline, but now it has gone viral. In the past, it was McDonald’s using it to pop up at every highway back in the 1950s. Now it has spread its arm and has become a widely applied corporate concept. It is especially famous in the world of start-ups because it provides them a cost-friendly way to expand while remaining within their budgets. As start-ups can’t rely on Super Bowl ads or Mega-expensive billboards, they depend on growth hacking to back them up in cheaper ways. Any infant business can apply growth hacking and if they do it in the right way they can prosper beyond their expectations. From Dropbox to Uber, they all used growth hacking to reach their goals and achieve exponential growth rates. The only thing they had in common was product scalability. So if a product has scalability growth hacking can become a powerful tool to spread it like fire through word of mouth on a big scale. |
| best digital marketing company in ahmedabad: Guardian of Angels Ilaxi Patel, 2005-12-20 Guardian of Angels is a 'A practical guide to joyful parenting.' This is a book concerned with feelings and love. It provides the Commandments of parenting, nurturing relationships and how to create a genius in your child. Much more, the bond of love that forms between the parent and the child. Profound, provocative and practical, ilaxi delve into fostering physical, emotional, spiritual and intellectual well being of children. In six chapters, 33 thought provoking articles on parenting, the Author emphasize on parenting chapter Contents as: CHAPTER I: CHILDHOOD DEVELOPMENT CHAPTER 2: PROBLEM SOLVING CHAPTER 3: TEMPERAMENT & VALUES CHAPTER 4: NEW WAVES OF TECHNOLOGY CHAPTER 5: LIFE LONG LEARNERS CHAPTER 6: PERSONALITY DEVELOPMENT & HUMAN RELATIONSHIP |
| best digital marketing company in ahmedabad: Marketing Management, 3rd Edition Kumar Arun & Meenakshi N., In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms |
| best digital marketing company in ahmedabad: Driving Digital Strategy Sunil Gupta, 2018-07-24 Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides. |
| best digital marketing company in ahmedabad: Disaster Management R. Subramanian, Disaster Management is an intended textbook for students pursuing a first and intermediate course on the subject in any undergraduate programme, especially engineering courses like civil, structural, geotechnical engineering and other specialized courses on the subject. The latest AICTE and the earlier UGC model curriculums have been extensively consulted to design the contents of the book. The main objective of the book is to create awareness about and understanding of disasters and disaster mitigation measures. It deals with the subject in a structured manner. Starting with an introductory chapter, the book goes to classification of disasters, separate chapters on natural and man-made (anthropogenic) disasters, basic management concepts, four-cycle disaster management, organizational structures in India and other countries, NGOs, ethical issues and case studies. It follows the ‘assurance of learning’ model by enumerating the learning objectives in every chapter, followed by detailed exposition of each objective and ends with a rich suite of assessment questions. |
| best digital marketing company in ahmedabad: Dataquest , 2008 |
| best digital marketing company in ahmedabad: Introduction To Information Technology Sanjay Saxena, 2009-11 This book is designed to teach the basics of Information Technology specially to the students of business management. It is based on the syllabuses of undergraduate courses of many Indian universities. It is so organized that one can learn a great deal simply by reading the text carefully and following the step-by-step instructions given with it. One does not need any previous knowledge of computers all that is needed is access to a computer and willingness to learn. |
| best digital marketing company in ahmedabad: Industrial Management Bhattacharyya D.K., In today’s complex business environment, engineering and management issues cannot be segregated. Integration of Industrial Management with the technicalities of engineering functions yields better results. In keeping with the needs of engineering degree and diploma students, Industrial Management studies the basic concepts of management and all other management-related aspects, which are considered valuable for engineering students. The book would certainly be the most effective one in the coverage of its content, as it was developed browsing through the syllabuses of various universities and technical institutions both in India and abroad. USP: This book with its comprehensive coverage of topics, both practical and operational, would make the would-be engineers confident of taking significant workplace/management decisions, thus enhancing their employability. |
| best digital marketing company in ahmedabad: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| best digital marketing company in ahmedabad: Banking, Risk and Insurance Management Mohan Prakash, N.R., India has seen landmark changes in its financial system in recent times, which has transformed the economic scenario of the country in a big way. This has necessitated a thorough revision of this textbook. This edition incorporates these changes in all their complexities, yet retains the original focus on the analysis of the principles and practices in the money market, capital market and foreign exchange market of India.This all?inclusive textbook — covering major concepts, regulations and practices in the working of financial intermediaries, capital market, money market and foreign exchange market — puts the Indian financial system in the right perspective, making it a “must have” for the students of MBA and economics, as also for those appearing in professional examinations such as CA, CFA and ICWAI.The book has been thoroughly revised and includes the latest available data. |
| best digital marketing company in ahmedabad: Introduction to Classical Mechanics Roy, Nikhil Ranjan, The book deals with the mechanics of particles and rigid bodies. It is written for the undergraduate students of physics and meets the syllabus requirements of most Indian universities. It also covers the entire syllabus on classical/analytical mechanics for various national and state level examinations like NET, GATE and SLET. Some of the topics in the book are included in the curricula of applied mathematics in several institutions as well. KEY FEATURES • Main emphasis is on the evolution of the subject, the underlying ideas, the concepts, the laws and the mathematical methods • Written in the style of classroom teaching so that the students may benefit from it by way of self-study • Step-by-step derivation of concepts, with each step clearly numbered • Concepts explained with the help of relevant examples to aid understanding |
| best digital marketing company in ahmedabad: Electrical And Electronic Measurements A S K Bhattacharya, Electrical and Electronic Measurement and Instrumentation' is one of the core subjects taught to Electrical, Electronic and Instrumentation students at B.Tech and other equivalent levels. The content of this book has been prepared after consulting the syllabuses of a large number of Indian universities. Although books are available on this subject, it was felt necessary to prepare the one that exactly responds to the students' learning needs and to create their interest in this subject. Thus, the presentation here has been especially made simple and easy to understand. |
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