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| best business degree to start a business: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| best business degree to start a business: Burn the Business Plan Carl J. Schramm, 2018-01-16 Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us. |
| best business degree to start a business: Mopeks Bob Cory, 2014 |
| best business degree to start a business: The Personal MBA Josh Kaufman, 2010-12-30 Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master. |
| best business degree to start a business: The Art of the Start 2.0 Guy Kawasaki, 2015-03-03 THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. |
| best business degree to start a business: Rise and Grind Daymond John, Daniel Paisner, 2018-01-23 New York Times bestselling author of The Power of Broke and Shark on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success. |
| best business degree to start a business: Who Gets In and Why Jeffrey Selingo, 2020-09-15 From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests. |
| best business degree to start a business: Start Your Own Business, Sixth Edition The Staff of Entrepreneur Media, 2015-01-19 Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities. |
| best business degree to start a business: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| best business degree to start a business: The Essentials of Bookkeeping Samuel Horatio Goodyear, 1896 |
| best business degree to start a business: What Should I Do with My Life? Po Bronson, 2002-12-24 “Brimming with stories of sacrifice, courage, commitment and, sometimes, failure, the book will support anyone pondering a major life choice or risk without force-feeding them pat solutions.”—Publishers Weekly In What Should I Do with My Life? Po Bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. What Should I Do with My Life? struck a powerful, resonant chord on publication, causing a multitude of people to rethink their vocations and priorities and start on the path to finding their true place in the world. For this edition, Bronson has added nine new profiles, to further reflect the range and diversity of those who broke away from the chorus to learn the sound of their own voice. |
| best business degree to start a business: Obsessed Emily Heyward, 2020-06-09 The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers. |
| best business degree to start a business: Technological Innovation Marie C. Thursby, 2016-08-23 This is the 2nd edition of Technological Innovation. Profiting from technological innovation requires scientific and engineering expertise, and an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. |
| best business degree to start a business: Kennedy and Roosevelt Michael Beschloss, 2016-08-16 The revealing story of Franklin Roosevelt, Joe Kennedy, and a political alliance that changed history, from a New York Times–bestselling author. When Franklin Roosevelt ran for president in 1932, he gained the support of Joseph Kennedy, a little-known businessman with Wall Street connections. Instrumental in Roosevelt’s victory, their partnership began a longstanding alliance between two of America’s most ambitious power brokers. Kennedy worked closely with FDR as the first chairman of the Securities and Exchange Commission, and later as ambassador to Great Britain. But at the outbreak of World War II, sensing a threat to his family and fortune, Kennedy lobbied against American intervention—putting him in direct conflict with Roosevelt’s intentions. Though he retreated from the spotlight to focus on the political careers of his sons, Kennedy’s relationship with Roosevelt would eventually come full circle in 1960, when Franklin Roosevelt Jr. campaigned for John F. Kennedy’s presidential win. With unprecedented access to Kennedy’s private diaries as well as firsthand interviews with Roosevelt’s family and White House aides, New York Times–bestselling author Michael Beschloss—called “the nation’s leading presidential historian” by Newsweek—presents an insightful study in contrasts. Roosevelt, the scion of a political dynasty, had a genius for the machinery of government; Kennedy, who built his own fortune, was a political outsider determined to build a dynasty of his own. From the author of The Conquerors and Presidential Courage, this is a “fascinating account of the complex, ambiguous relationship of two shrewd, ruthless, power-hungry men” (The New York Times Book Review). |
| best business degree to start a business: (Re)Defining the Goal Kevin J. Fleming, Ph.d., Ph D Kevin J Fleming, 2016-07-02 How is it possible that both university graduates and unfilled job openings are both at record-breaking highs? Our world has changed. New and emerging occupations in every industry now require a combination of academic knowledge and technical ability. With rising education costs, mounting student debt, fierce competition for jobs, and the oversaturation of some academic majors in the workforce, we need to once again guide students towards personality-aligned careers and not just into college. Extensively researched, (Re)Defining the Goal deconstructs the prevalent one-size-fits-all education agenda. The author provides a fresh perspective, replicable strategies, and outlines six proven steps to help students secure a competitive advantage in the new economy. Gain a new paradigm and the right resources to help students avoid the pitfalls of unemployment, or underemployment, after graduation. |
| best business degree to start a business: How to Start a Business in Oregon Entrepreneur Press, 2003 This series covers the federal, state, and local regulations imposed on small businesses, with concise, friendly and up-to-the-minute advice on each critical step of starting your own business. |
| best business degree to start a business: Fundamentals of Business (black and White) Stephen J. Skripak, 2016-07-29 (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license. |
| best business degree to start a business: Passion and Poison Royanne Boyer, 2018-04-28 In every age of mankind, females have been recognized and categorized as inferior to men. A highly intelligent woman such as Cree Dunford, a passionately sexual woman possessing an enviable intellect, is thwarted at every turn. Born just a generation too early to achieve her own ambitions, she longs for what every man believes to be his God-given right. Her story examines the frustration and fury of living a glamourous life she detests, knowing all the while she has the capability to achieve even more than her successful husband. What drives Cree, and how does her life end? |
| best business degree to start a business: The New Rules of Work Alexandra Cavoulacos, Kathryn Minshew, 2017 In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between-- |
| best business degree to start a business: White Awareness Judy H. Katz, 1978 Stage 1. |
| best business degree to start a business: The Little Black Book of Human Resources Management Barry Wolfe, 2015-07-30 The Little Black Book of Human Resources Management is loaded with lessons not learned in a book. Instead, it is the product of over 20 years of scraped knuckles and attaboys earned while leading HR in public and private organizations. The book shares hard-won advice on what works in a wide range of HR topics,from reductions in force to paying for performance to managing workers compensation to leadership training. But readers will also benefit from experience in the often surprising aspects of HR work that are rarely discussed but are invaluable to success in the role, such as- What all organizations expect from the HR leader, like it or not- The one thing above all else that the company President really wants from the HR leader- How an HR leader can spot the A players and the problem children in the first month on a new job- How to answer the employee who asks if layoffs are coming - and they areWritten in a conversational, often humorous style, The Little Black Book of Human Resources Management will shave a few points off the learning curve of anyone looking to advance in the field of human resources management. |
| best business degree to start a business: Laws of UX Jon Yablonski, 2020-04-21 An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the blueprint of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles |
| best business degree to start a business: 100 Side Hustles Chris Guillebeau, 2019-06-04 Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful idea book filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life. |
| best business degree to start a business: How to Start a Business Analyst Career Laura Brandenburg, 2015-01-02 You may be wondering if business analysis is the right career choice, debating if you have what it takes to be successful as a business analyst, or looking for tips to maximize your business analysis opportunities. With the average salary for a business analyst in the United States reaching above $90,000 per year, more talented, experienced professionals are pursuing business analysis careers than ever before. But the path is not clear cut. No degree will guarantee you will start in a business analyst role. What's more, few junior-level business analyst jobs exist. Yet every year professionals with experience in other occupations move directly into mid-level and even senior-level business analyst roles. My promise to you is that this book will help you find your best path forward into a business analyst career. More than that, you will know exactly what to do next to expand your business analysis opportunities. |
| best business degree to start a business: Shut Down the Business School Martin Parker, 2018 A clarion call to shut down the business school! |
| best business degree to start a business: The Ultimate Blueprint for an Insanely Successful Business Keith J. Cunningham, 2017-08 |
| best business degree to start a business: Financing Sport Dennis R. Howard, John L. Crompton, 2018-07 The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals. |
| best business degree to start a business: Beyond The Mba Hype Sameer Kamat, 2011-09-08 An updated and revised edition of the bestselling book This is a revised and updated edition of this bestselling book with useful new material to guide the MBA aspirant - the working executive as well as the fresh college graduate - on doing MBA from abroad. Most Indian MBA applicants are completely at sea when it comes to approaching international education opportunities. This is primarily because the MBA selection process and the parameters considered by the top business schools abroad for admitting candidates into their fold are very different from what we are used to. Beyond the MBA Hype talks about the typical issues, challenges and dilemmas that Indian applicants grapple with when it comes to international MBA programmes. |
| best business degree to start a business: Project Management Donald Scott, 2016-06-04 Project Management, A Quickstart Begnner's Guide For The Serious Project Manager To Managing Any Project Easily. The book, Project Management, A Quickstart Begnner's Guide For The Serious Project Manager To Managing Any Project Easily spells out the qualities of a good project manager and takes you through the exact steps that you need to master to become competent as a project manager. Once you go through the tips provided in this book, you will not have to worry about the nature of the project at hand or its magnitude. You will have gained so much courage that no project will intimidate you. The best thing about this book is that it is simple to read, has clear points, and is generally an interesting read. And as you will realize after going through the book, it is not easy to forget the project management tips provided owing to their mode of delivery. In this book you will learn: What it is that qualifies to be called a project What project management entails What it is you are expected to do as a project manager The traits and actions that make a desirable project manager How a great project manager handles project planning, including estimating the demand for your projects' products or services, if such are involved, identifying the key considerations for project planning (objectives, constraints, strategies, stakeholders and project team) and practical ways to plan projects effectively How a great project manager executes the project plans, including effective scheduling of activities, resource management, project risk management and project results evaluation What to do as a project manager to keep stakeholders motivated How to deal with top management to ensure the smooth running of the project How to carry out the closing phase of the project as per plan How to carry out the closing phase of the project on an emergency basis The various challenges that project managers face How to enlist the support of all stakeholders in handling the practical challenges that crop up when the project is underway How to tell a great project manager when you see one So if you want have the skills in order to run a project from start to completion, then read further! Buy your copy today! |
| best business degree to start a business: Keys to the Vault Keith J. Cunningham, 2006 |
| best business degree to start a business: Business Degree Success Jonathan Groucutt, 2008-08-20 This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business. |
| best business degree to start a business: American Artisan , 1925 |
| best business degree to start a business: Prepare for the Worst, Plan for the Best Donna R. Childs, 2008-04-18 Prepare for the Worst, Plan for the Best: Disaster Preparedness and Recovery for Small Businesses presents you with proven guidelines for your small or midsized business to effectively prepare for catastrophes. |
| best business degree to start a business: 120 Jobs that Won't Chain You to Your Desk Princeton Review (Firm), 2007 Furnishes in-depth profiles of a wide variety of careers that do not involve remaining in an office, utilizing interviews with people in the field, as well as helpful advice on training, education, salaries, job requirements, challenges and perks. |
| best business degree to start a business: The Balance Sheet , 1927 |
| best business degree to start a business: Master the GMAT 2015: Verbal Section Peterson's, 2014-10-14 Peterson's Master the GMAT® 2015: Verbal Section offers a step-by-step approach to handling and successfully tackling any Verbal question on the GMAT. If you need additional verbal review for the GMAT, you'll find it here with chapters on Critical Reasoning, Sentence Correction, and Reading Comprehension. Critical Reading review offers tips on the following question types: assumption, additional evidence, inference, strategy, hypothesis, necessary inference, and parallel argument. Sentence Correction review includes grammatical errors involving parts of speech; problems with sentence structure; errors in parts of speech; redundancy, wordiness, awkwardness, and omissions; and problems in tense, voice, and mood. Reading Comprehension review includes techniques for interactive reading, sample reading passages and question types, techniques for effective and efficient reading, and Top 10 wrong-answer ploys. Numerous sample reading exercises offer the practice you need to score high on the Verbal part of the GMAT. This eBook is a breakout section containing selected content from Peterson's Master the GMAT 2015 which provides students with detailed strategies to help maximize their test scores AND offers hundreds of practice questions to help them prepare for test day. For further GMAT test preparation, the complete eBook and other breakout sections are also available. |
| best business degree to start a business: Business, Finance, and Government Administration Celia W. Seupel, 2007 Based on the premise that four years of higher education may not be the right choice for all high school graduates, Top Careers in Two Years: Business, Finance, and Government Administration provides helpful information on careers in the business |
| best business degree to start a business: Merchants Trade Journal , 1914 |
| best business degree to start a business: The Electrical World , 1893 |
| best business degree to start a business: The Spectator , 1879 A weekly review of politics, literature, theology, and art. |
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