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| better living through chemistry slogan: Better Living Through Alchemy , |
| better living through chemistry slogan: Persuasive Advertising J. Armstrong, 2010-05-26 Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. |
| better living through chemistry slogan: "Better Living" William L. Bird, 1999 Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, Better Living follows the dissemination of a politically competitive claim of more, new, and better in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough. Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come. --Book Jacket. |
| better living through chemistry slogan: Pandora's Lab Author TBD, 2017-04-04 What happens when ideas presented as science lead us in the wrong direction? History is filled with brilliant ideas that gave rise to disaster, and this book explores the most fascinating—and significant—missteps: from opium's heyday as the pain reliever of choice to recognition of opioids as a major cause of death in the U.S.; from the rise of trans fats as the golden ingredient for tastier, cheaper food to the heart disease epidemic that followed; and from the cries to ban DDT for the sake of the environment to an epidemic-level rise in world malaria. These are today's sins of science—as deplorable as mistaken past ideas about advocating racial purity or using lobotomies as a cure for mental illness. These unwitting errors add up to seven lessons both cautionary and profound, narrated by renowned author and speaker Paul A. Offit. Offit uses these lessons to investigate how we can separate good science from bad, using some of today's most controversial creations—e-cigarettes, GMOs, drug treatments for ADHD—as case studies. For every Aha! moment that should have been an Oh no, this book is an engrossing account of how science has been misused disastrously—and how we can learn to use its power for good. |
| better living through chemistry slogan: The Concise New Partridge Dictionary of Slang and Unconventional English Terry Victor, Tom Dalzell, 2007-12-01 Reviews of the two-volume New Partridge Dictionary of Slang and Unconventional English, 2005: The king is dead. Long live the king! The old Partridge is not really dead; it remains the best record of British slang antedating 1945 Now, however, the preferred source for information about English slang of the past 60 years is the New Partridge. James Rettig, Booklist, American Library Association Most slang dictionaries are no better than momgrams or a rub of the brush, put together by shmegegges looking to make some moola. The New Partridge Dictionary of Slang and Unconventional English, on the other hand, is the wee babes. Ian Sansom, The Guardian The Concise New Partridge presents, for the first time, all the slang terms from the New Partridge Dictionary of Slang and Unconventional English in a single volume. With over 60,000 entries from around the English-speaking world, the Concise gives you the language of beats, hipsters, Teddy Boys, mods and rockers, hippies, pimps, druggies, whores, punks, skinheads, ravers, surfers, Valley girls, dudes, pill-popping truck drivers, hackers, rappers and more. The Concise New Partridge is a spectacular resource infused with humour and learning its rude, its delightful, and its a prize for anyone with a love of language. |
| better living through chemistry slogan: The Citizen Audience Richard Butsch, 2008-02-15 In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present. He demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship. From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations. A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination. |
| better living through chemistry slogan: Seed Money: Monsanto's Past and Our Food Future Bartow J. Elmore, 2021-10-12 An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time. A company employee sitting on potentially explosive information who weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto’s radioactive waste laces their homes’ foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto’s astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse. Monsanto used seed money derived from toxic products—including PCBs and Agent Orange—to build an agricultural empire, promising endless bounty through its genetically engineered technology. Skyrocketing sales of Monsanto’s new Roundup Ready system stunned even those in the seed trade, who marveled at the influx of cash and lavish incentives into their sleepy sector. But as new data emerges about the Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore’s urgent history shows how our food future is still very much tethered to the company’s chemical past. |
| better living through chemistry slogan: A Rich and Fertile Land Bruce Kraig, 2017-10-15 The small ears of corn once grown by Native Americans have now become row upon row of cornflakes on supermarket shelves. The immense seas of grass and herds of animals that supported indigenous people have turned into industrial agricultural operations with regular rows of soybeans, corn, and wheat that feed the world. But how did this happen and why? In A Rich and Fertile Land, Bruce Kraig investigates the history of food in America, uncovering where it comes from and how it has changed over time. From the first Native Americans to modern industrial farmers, Kraig takes us on a journey to reveal how people have shaped the North American continent and its climate based on the foods they craved and the crops and animals that they raised. He analyzes the ideas that Americans have about themselves and the world around them, and how these ideas have been shaped by interactions with their environments. He details the impact of technical innovation and industrialization, which have in turn created modern American food systems. Drawing upon recent evidence from the fields of science, archaeology, and technology, A Rich and Fertile Land is a unique and valuable history of the geography, climate, and food of the United States. |
| better living through chemistry slogan: Promoting Sustainable Living Justyna Karakiewicz, Audrey Yue, Angela Paladino, 2015-05-01 Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an object of desire that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology. |
| better living through chemistry slogan: Chemistry in America 1876–1976 A. Thackray, J.L. Sturchio, P.T. Carroll, R.F Bud, 2012-12-06 This study is an outgrowth of our interest in the history of modern chemistry. The paucity of reliable, quantitative knowledge about past science was brought home forcibly to us when we undertook a research seminar in the comparative history of modern chemistry in Britain, Germany, and the United States. That seminar, which took place at the University of Pennsylvania in the spring of 1975, was paralleled by one devoted to the work of the Annales School. The two seminars together catalyzed the attempt to construct historical measures of change in aspects of one science, or chem ical indicators. The present volume displays our results. Perhaps our labors may be most usefully compared with the work of those students of medieval science who devote their best efforts to the establish ment of texts. Only when acceptable texts have been constructed from fragmentary and corrupt sources can scholars move on to the more satisfying business of making history. So too in the modern period, a necessary pre liminary to the full history of any scientific profession is the establishing of reliable quantitative information in the form of statistical series. This volume does not offer history. Instead it provides certain element- indicators -- that may be useful to individuals interested in the history of American chemistry and chemical industry, and suggestive for policy. |
| better living through chemistry slogan: The Concise New Partridge Dictionary of Slang and Unconventional English Tom Dalzell, Terry Victor, 2014-11-27 The Concise New Partridge Dictionary of Slang and Unconventional English presents all the slang terms from The New Partridge Dictionary of Slang and Unconventional English in a single volume. Containing over 60,000 entries, this concise new edition of the authoritative work details the slang and unconventional English of from around the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense, and lively scholarship that characterized Partridge’s own work. Unique, exciting and, at times, hilariously shocking, key features include: unprecedented coverage of World English, with equal prominence given to American and British English slang, and entries included from Australia, New Zealand, Canada, India, South Africa, Ireland, and the Caribbean emphasis on post-World War II slang and unconventional English dating information for each headword in the tradition of Partridge, commentary on the term’s origins and meaning. New to this second edition: a new preface noting slang trends of the last eight years over 1,000 new entries from the US, UK and Australia, reflecting important developments in language and culture new terms from the language of social networking from a range of digital communities including texting, blogs, Facebook, Twitter and online forums many entries now revised to include new dating and new glosses, ensuring maximum accuracy of content. The Concise New Partridge Dictionary of Slang and Unconventional English is a spectacular resource infused with humour and learning – it’s rude, it’s delightful, and it’s a prize for anyone with a love of language. |
| better living through chemistry slogan: Nylon and Bombs Pap Ndiaye, 2007-01-31 What do nylon stockings and atomic bombs have in common? DuPont. The chemical firm of DuPont de Nemours pioneered the development of both nylon and plutonium, playing an important role in the rise of mass consumption and the emergence of the notorious “military-industrial complex.” In this fascinating account of the lives and careers of Du Pont’s chemical engineers, Pap A. Ndiaye deftly illustrates the contribution of industry to the genesis of a dominant post–World War II “American model” connecting prosperity with security. The consumer and military dimensions of twentieth-century American history are often studied separately. Ndiaye reunites them by examining Du Pont's development of nylon, which symbolized a new way of life, and plutonium, which was synonymous with annihilation. Reflecting on the experiences and contributions of the company's engineers and physicists, Ndiaye traces Du Pont's transformation into one of the corporate models of American success. |
| better living through chemistry slogan: The Ultimate Book of Pub Trivia by the Smartest Guy in the Bar Austin Rogers, 2022-02-22 Knock back a brew and play a few rounds of the greatest, most fascinating, and hilarious pub trivia ever devised, written by 12-time Jeopardy! champion Austin Rogers, a longtime New York City bartender and pub trivia host for 15 years. |
| better living through chemistry slogan: Love Canal Richard S. Newman, 2016-04-12 In the summer of 1978, residents of Love Canal, a suburban development in Niagara Falls, NY, began protesting against the leaking toxic waste dump in their midst-a sixteen-acre site containing 100,000 barrels of chemical waste that anchored their neighborhood. Initially seeking evacuation, area activists soon found that they were engaged in a far larger battle over the meaning of America's industrial past and its environmental future. The Love Canal protest movement inaugurated the era of grassroots environmentalism, spawning new anti-toxics laws and new models of ecological protest. Historian Richard S. Newman examines the Love Canal crisis through the area's broader landscape, detailing the way this ever-contentious region has been used, altered, and understood from the colonial era to the present day. Newman journeys into colonial land use battles between Native Americans and European settlers, 19th-century utopian city planning, the rise of the American chemical industry in the 20th century, the transformation of environmental activism in the 1970s, and the memory of environmental disasters in our own time. In an era of hydrofracking and renewed concern about nuclear waste disposal, Love Canal remains relevant. It is only by starting at the very beginning of the site's environmental history that we can understand the road to a hazardous waste crisis in the 1970s-and to the global environmental justice movement it sparked. |
| better living through chemistry slogan: Cold War Dixie Kari Frederickson, 2013-06-01 Focusing on the impact of the Savannah River Plant (SRP) on the communities it created, rejuvenated, or displaced, this book explores the parallel militarization and modernization of the Cold War-era South. The SRP, a scientific and industrial complex near Aiken, South Carolina, grew out of a 1950 partnership between the Atomic Energy Commission and the DuPont Corporation and was dedicated to producing materials for the hydrogen bomb. Kari Frederickson shows how the needs of the expanding national security state, in combination with the corporate culture of DuPont, transformed the economy, landscape, social relations, and politics of this corner of the South. In 1950, the area comprising the SRP and its surrounding communities was primarily poor, uneducated, rural, and staunchly Democratic; by the mid-1960s, it boasted the most PhDs per capita in the state and had become increasingly middle class, suburban, and Republican. The SRP's story is notably dramatic; however, Frederickson argues, it is far from unique. The influx of new money, new workers, and new business practices stemming from Cold War-era federal initiatives helped drive the emergence of the Sunbelt. These factors also shaped local race relations. In the case of the SRP, DuPont's deeply conservative ethos blunted opportunities for social change, but it also helped contain the radical white backlash that was so prominent in places like the Mississippi Delta that received less Cold War investment. |
| better living through chemistry slogan: Blessed Earl E. Toner, 2004 Not your typical rags-to-riches novel. The personal stuff will hold the reader's interest with the cast of people, my early childhood, navy life, exploring my sexual orientation, the inner conflict of being gay and finally being at death's door and having HIV since 1982. |
| better living through chemistry slogan: A Science Career Against all Odds Bernhard Wunderlich, 2010-03-01 Today is Sunday, June 17, 2007. Father’s Day. Naturally, the obligatory, carefully selected cards, phone calls, and small gifts arrived from the children and grandchildren. Best wishes for Father’s Day were also the first words in the morning from Heidel, my wife of 54 years, although for many years I had made the comment: “I am not your father. ” But, in the frame of my life’s experiences th th in the 20 century, as I intend to summarize them over the next few years, the 17 of June has much deeper significance. This was the day in 1953 when we finally fled from our life of oppression which had lasted 20 years. Two successive dictatorships, one of Hitler and the other of Stalin, caused the most horrific slaughter of civilians and soldiers, eclipsing all prior history. During these first years of my life, I was plainly lucky to survive. After this day, I had a much better chance to experience the freedom needed to lead a life of creativity, satisfaction, and ultimately prosperity, all directed largely by our own decisions. th The 17 of June 1953 was a Wednesday. I stayed in the apartment of my parents in my hometown of Brandenburg, in the German Democratic Republic (GDR), the former Russian occupied zone of Germany. The summer vacation of the Humboldt University in East Berlin, some 40 mi further east, had just started. But, I was alone with my father, “Vati. |
| better living through chemistry slogan: UFOs Jim Whiting, 2011-08 In 1947, the modern era of unidentified flying objects (UFOs) began. But reports of these mysterious objects date back thousands of years. Are we alone in the universe--or is there really something out there observing us? |
| better living through chemistry slogan: Convergence Media History Janet Staiger, Sabine Hake, 2009-07-01 Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new ways to write media history across multiple media formats. This collection of eighteen new essays by leading media historians and scholars examines the issues today in writing media history and histories. Each essay addresses a single medium—including film, television, advertising, sound recording, new media, and more—and connects that specific medium’s history to larger issues for the field in writing multi-media or convergent histories. Among the volume’s topics are new media technologies and their impact on traditional approaches to media history; alternative accounts of film production and exhibition, with a special emphasis on film across multiple media platforms; the changing relationships between audiences, fans, and consumers within media culture; and the globalization of our media culture. |
| better living through chemistry slogan: Virtual Society Herman Narula, 2022-10-11 “A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies “This important book offers a highly persuasive argument that the metaverse, a new kind of virtual world, marks a profound next stage in this long human quest for fulfillment through creation.”—Chris Anderson, head of TED The concept of “the metaverse” has exploded in the public consciousness, but its contours remain elusive. Is it merely an immersive virtual reality playground, one that Facebook and other platforms will angle to control? Is it simply the next generation of massive multiplayer online games? Or is it something more revolutionary? As pioneering technologist Herman Narula shows, the metaverse is the latest manifestation of an ancient human tendency: the act of worldbuilding. From the Egyptians, whose conception of death inspired them to build the pyramids, to modern-day sports fans, whose passion for a game inspires extreme behavior, humans have long sought to supplement their day-to-day lives with a rich diversity of alternative experiences. Rooting his vision in history and psychology, Narula argues that humans’ intrinsic need for autonomy, accomplishment, and connection can best be met in virtual “worlds of ideas,” where users have the chance to create and exchange meaning and value. The metaverse is both the growing set of fulfilling digital experiences—ranging from advanced gaming to concerts and other entertainment events and even to virtual employment—and the empowering framework that allows these spaces to become “networks of useful meaning.” Bloomberg Intelligence recently predicted that the metaverse will become an $800 billon industry by 2024. But its implications, argues Narula, will lead to far more awe-inspiring possibilities than a spigot of cash. The arrival of the metaverse marks the beginning of a new age of exploration—not outward, but inward—with the potential to reshape society and open the door to a new understanding of the human species and its capabilities. Rigorously researched and passionately argued, Virtual Society is a provocative and essential guide for anyone who wants to go beyond superficial headlines to understand the true contours and potential of our virtual future. |
| better living through chemistry slogan: One Great Insight Is Worth a Thousand Good Ideas Phil Dusenberry, 2006-10-03 We Bring Good Things to Life It’s Not TV, It’s HBO Visa: It’s Everywhere You Want to Be These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. |
| better living through chemistry slogan: Real Life 202 Jana Lee, 2005 Real life 202 is a highly informative book that will awaken you to some of life's biggest pitfalls and give you the vital information you need to avoid them. |
| better living through chemistry slogan: The Public Image Of Chemistry Joachim Schummer, Bernadette Bensaude-vincent, Brigitte Van Tiggelen, 2007-10-17 Popular associations with chemistry range from poisons, hazards, chemical warfare and environmental pollution to alchemical pseudoscience, sorcery and mad scientists, which gravely affect the public image of science in general. While chemists have merely complained about their public image, social and cultural studies of science have largely avoided anything related to chemistry.This book provides, for the first time, an in-depth understanding of the cultural and historical contexts in which the public image of chemistry has emerged. It argues that this image has been shaped through recurring and unlucky interactions between chemists in popularizing their discipline and nonchemists in expressing their expectations and fears of science. Written by leading scholars from the humanities, social sciences and chemistry in North America, Europe and Australia, this volume explores a blind spot in the science-society relationship and calls for a constructive dialog between scientists and their public. |
| better living through chemistry slogan: Rave Culture and Religion Graham St John, 2004-06-01 The collection provides insights on developments in post-traditional religiosity (especially 'New Age' and 'Neo-Paganism') through studies of rave's Gnostic narratives of ascensionism and re-enchantment, explorations of the embodied spirituality and millennialist predispositions of dance culture, and investigations of transnational digital-art countercultures manifesting at geographic locations as diverse as Goa, India, and Nevada's Burning Man festival. Contributors examine raving as a new religious or revitalization movement; a powerful locus of sacrifice and transgression; a lived bodily experience; a practice comparable with world entheogenic rituals; and as evidencing a new Orientalism. Rave Culture and Religion will be essential reading for advanced students and academics in the fields of sociology, cultural studies and religious studies. |
| better living through chemistry slogan: Glyceraldehyde-3-Phosphate Dehydrogenase (GAPDH) Michael A. Sirover, 2017-05-22 Glyceraldehyde-3-Phosphate Dehydrogenase (GAPDH): The Quintessential Moonlighting Protein in Normal Cell Function and in Human Disease examines the biochemical protein interactions of the multi-dimensional protein GAPDH, further considering the regulatory mechanisms through which cells control their functional diversity. This protein's diverse activities range from nuclear tRNA export and the maintenance of genomic integrity, to cytoplasmic post-transcriptional control of gene expression and receptor mediated cell signaling, to membrane facilitation of iron metabolism, trafficking and fusion. This book will be of great interest to basic scientists, clinicians and students, including molecular and cell biologists, immunologists, pathologists and clinical researchers who are interested in the biochemistry of GAPDH in health and disease. - Contextualizes how GAPDH is utilized by cells in vivo - Provides detailed insight into GAPDH post-translational modifications, including functional diversity and its subcellular localization - Includes forward-thinking exposition on tough topics, such as the exploration of how GAPDG performs functions, how it decides where it should be present and requisite structural requirements |
| better living through chemistry slogan: Hearings United States. Congress. House. Committee on Interstate and Foreign Commerce, 1947 |
| better living through chemistry slogan: Constructing Corporate America Kenneth Lipartito, David B. Sicilia, 2004 This collection of cutting-edge research reviews the evolution of the American corporation, the dominant trends in the way it has been studied, and at the same time introduces some new perspectives on the historical trajectory of the business organization as a social institution. The authors draw on cultural theory, anthropology, political theory and legal history to consider the place of the firm in nineteenth and twentieth-century American Society. |
| better living through chemistry slogan: A Compromised Generation Beth Lambert, Victoria Kobliner, 2010 The media has called attention to new ?epidemics? of chronic illness in children, including ADHD, autism, food allergies, asthma, and obesity. Are they real, and if so, why are so many children getting sick? This book, rooted in scientific literature, answers these questions for parents. Many children considered healthy by their pediatricians show subtle signs of ill health. The author explains how to prevent these illnesses, and how to help those who are already ill. |
| better living through chemistry slogan: A New Breed of Leader Sheila Murray Bethel, 2012-09-15 In A New Breed of Leader, Dr. Sheila Murray Bethel-global leadership expert, bestselling author, and award-winning speaker-will show readers how to develop the essential qualities needed to become an effective leader: Competence-building purpose Accountability-fostering trust Openness-generating integrity Humility-inspiring authenticity Language-connecting relationships Values-forging community Perspective-establishing balance Power-mastering influence Filled with stories about and interviews with successful leaders such as golf legend Arnold Palmer; Andrea Young, CEO Avon Corporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEO JetBlue; this book offers valuable insights and teaches readers how to take advantage of the immediately usable action steps. |
| better living through chemistry slogan: Chasing Molecules Elizabeth Grossman, 2009-09-07 Elizabeth Grossman, an acclaimed journalist who brought national atten |
| better living through chemistry slogan: Inflammable Textiles United States. Congress. House. Committee on Interstate and Foreign Commerce, 1947 Considers legislation to prohibit interstate transportation of inflammable fabrics and clothing. |
| better living through chemistry slogan: The Citizen Machine Anna McCarthy, 2013-03-31 This is the untold political history of television's formative era. The author, an historian, goes behind the scenes of early television programming, revealing that producers, sponsors, and scriptwriters had far more in mind than simply entertaining (and selling products). Long before the age of PBS, leaders from business, philanthropy, and social reform movements as well as public intellectuals were all obsessively concerned with TV's potential to mold the right kind of citizen. After World War II, inspired by the perceived threats of Soviet communism, class war, and racial violence, members of what was then known as the Establishment were drawn together by a shared conviction that television broadcasting could be a useful tool for governing. The men of Du Pont, the AFL-CIO, the Advertising Council, the Ford Foundation, the Fund for the Republic, and other organizations interested in shaping (according to American philosopher Mortimer Adler) the ideas that should be in every citizen's mind, turned to TV as a tool for reaching those people they thought of as the masses. Based on years of archival work, this work sheds new light on the place of television in the postwar American political landscape. At a time when TV broadcasting is in a state of crisis, and when a new political movement for media reform has ascended the political stage, here is a new history of the ideas and assumptions that have profoundly shaped not only television, but our political culture itself. |
| better living through chemistry slogan: Technology and American Society Gary Cross, Rick Szostak, 2018-12-21 Providing a global perspective on the development of American technology, Technology and American Society offers a historical narrative detailing major technological transformations over the last three centuries. With coverage devoted to both dramatic breakthroughs and incremental innovations, authors Gary Cross and Rick Szostak analyze the cause-and-effect relationship of technological change and its role in the constant drive for improvement and modernization. This fully-updated 3rd edition extends coverage of industry, home, office, agriculture, transport, constructions, and services into the twenty-first century, concluding with a new chapter on recent electronic and technological advances. Technology and American Society remains the ideal introduction to the myriad interactions of technological advancement with social, economic, cultural, and military change throughout the course of American history. |
| better living through chemistry slogan: Chemistry Bernadette Bensaude-Vincent, Jonathan Simon, 2012 Introduces the central issues in the philosophy of chemistry. Mobilizing the theme of impurity, this book explores the tradition of chemistry's negative image. It argues for the positive philosophical value of chemistry, reflecting its characteristic practical engagement with the material world. |
| better living through chemistry slogan: Knowledge-Based Working Steve Ellis, 2005-06-30 Covers the priorities and challenges facing organisations who are increasingly focused on 'knowledge work'; it is written from a human relations – rather than a technological - perspective. It uses real cases, backed up by evidence and analysis from a detailed study into strategic knowledge based working (KBW). The content of the book draws on two chief sources: the author's own expertise in KBW developed over five years of blue chip KBW consultancy, and the results of a previously unpublished five year study. The book offers clear, step-by-step guidance to executives who need to understand, deploy and implement KBW. - Outlines the key challenges for KBW at all organisational levels - Self assessment questions at the end of each of the four chapters - Interchapter case studies for in depth teaching/understanding |
| better living through chemistry slogan: American Hemp Farmer Doug Fine, 2020-04-23 The inside story of the world’s most fascinating and lucrative crop from gonzo journalist–turned–hemp farmer Doug Fine. Hemp, the non-psychoactive variant of cannabis (or marijuana) and one of humanity’s oldest plant allies, has quietly become the fastest industry ever to generate a billion dollars of annual revenue in North America. From hemp seed to hemp fiber to the currently ubiquitous cannabinoid CBD, this resilient crop is leading the way toward a new, regenerative economy that contributes to soil and climate restoration—but only if we do it right. In American Hemp Farmer, maverick journalist and solar-powered goat herder Doug Fine gets his hands dirty with healthy soil and sticky with terpenes growing his own crop and creating his own hemp products. Fine shares his adventures and misadventures as an independent, regenerative farmer and entrepreneur, all while laying out a vision for how hemp can help right the wrongs of twentieth-century agriculture, and how you can be a part of it. |
| better living through chemistry slogan: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| better living through chemistry slogan: Don DeLillo, American Original Michael Naas, 2020-06-25 Don DeLillo, American Original is a startlingly original and provocative reinterpretation of one of the most important novelists of the 20th and 21st centuries. Adopting a direct approach that steers clear of debates with secondary literature and covering the full arc of Don DeLillo's career from A to Z – Americana (1971) to Zero K (2016) – Michael Naas shows that the extraordinary power, authority, insight, and inventiveness of DeLillo's fiction are the result of the way it traffics everywhere in contraband goods and narratives, in doubleness or duplicity of every kind, in multiple voices, story lines, times, places, and media that at once interrupt and complement one another. This is a book that invites skimming and dipping, structured into easily digestible sections on everything from weapons and drugs to erotica, nuclear waste, and secret societies, each preceded by humorous and incisive epigraphs from DeLillo's novels. Michael Naas reads DeLillo's fiction as a way of life or as equipment for living, rather than as a critical puzzle to be solved – and thereby opens up new horizons for thinking about why literature matters in the 21st century. |
| better living through chemistry slogan: Blaming the Brain Elliot Valenstein, 2002-02 In Blaming the Brain Elliott Valenstein exposes the many weaknesses inherent in the scientific arguments supporting the widely accepted theory that biochemical imbalances are the main cause of mental illness. He lays bare the commercial motives of drug companies and their huge stake in expanding their markets. This provocative book will force patients, practitioners, and prescribers alike to rethink the causes of mental illness and the methods by which we treat it. |
| better living through chemistry slogan: Underworld Don DeLillo, 2007-11-01 Finalist for the Pulitzer Prize Finalist for the National Book Award Finalist for the National Book Critics Circle Award Winner of the Howell’s Medal of the American Academy of Arts and Letters One of The New York Times Book Review’s 10 Best Books “A great American novel, a masterpiece, a thrilling page-turner.” —San Francisco Chronicle *With a new preface by Don DeLillo on the 25th anniversary of publication* Don DeLillo's mesmerizing novel was a major bestseller when it was published in 1997 and was the most widely reviewed novel of the year. It opens with a legendary baseball game played between the Brooklyn Dodgers and the New York Giants in 1951. The home run that won the game was called the Shot Heard Round the World, and was shadowed by the terrifying news that on the same day, Russia tested its first hydrogen bomb. Underworld then tells the story of Klara Sax and Nick Shay, and of a half century of American life during the Cold War and beyond. “A dazzling, phosphorescent work of art.” —Michiko Kakutani, The New York Times “This is a novel that draws together baseball, the Bomb, J. Edgar Hoover, waste disposal, drugs, gangs, Vietnam, fathers and sons, comic Lenny Bruce and the Cuban Missile Crisis. It also depicts passionate adultery, weapons testing, the care of aging mothers, the postwar Bronx, '60s civil rights demonstrations, advertising, graffiti artists at work, Catholic education, chess and murder. There's a viewing of a lost Eisenstein film, meditations on the Watts Tower, an evening at Truman Capote's Black & White Ball, a hot-air balloon ride, serial murders in Texas, a camping trip in the Southwest, a nun on the Internet, reflections on history, one hit (or possibly two) by the New York mob and an apparent miracle. As DeLillo says and proves, ‘Everything is connected in the end.’ —Michael Dirda, The Washington Post Book World “Underworld is an amazing performance, a novel that encompasses some five decades of history, both the hard, bright world of public events and the more subterranean world of private emotions. It is the story of one man, one family, but it is also the story of what happened to America in the second half of the 20th century.” —The New York Times “Astonishing…A benchmark of twentieth-century fiction, Underworld is stunningly beautiful in its generous humanity, locating the true power of history not in tyranny, collective political movements or history books, but inside each of us.” —Greg Burkman, The Seattle Times “It’s hard to imagine a way people might better understand American life in the second half of the twentieth century and beginning of the twenty-first than by reading Don DeLillo. The scale of his inquiry is global and historic… His work is astounding, made of stealthy blessings… it proves to my generation of writers that fiction can still do anything it wants.” —Jennifer Egan, in her presentation of the Medal for Distinguished Contribution to American Letters “Underworld is a page-turner and a masterwork, a sublime novel and a delight to read.” —Joan Mellen, The Baltimore Sun |
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An introduction to the science of how things get clean
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