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AI Revenue Management RealPage: Revolutionizing the Property Management Industry
By: Dr. Anya Sharma, PhD in Data Science and 10+ years experience in applying AI to the hospitality and real estate sectors. Currently a Senior Consultant at DataWise Solutions.
Published by: PropertyTech Insights – The leading source for news and analysis on technological advancements shaping the property management landscape.
Edited by: Michael Davis, Editor-in-Chief at PropertyTech Insights, with 15 years experience covering the real estate technology market.
Summary: This article explores the transformative impact of AI revenue management within RealPage's suite of property management solutions. We delve into the key functionalities, benefits, and implications for the industry, examining both the opportunities and challenges associated with implementing AI-powered revenue optimization strategies.
Keywords: ai revenue management realpage, RealPage revenue management, AI in property management, property management software, revenue optimization, AI pricing, machine learning real estate, predictive analytics real estate, RealPage AI, rent optimization
H1: AI Revenue Management RealPage: A Game Changer for Property Management
The property management industry is undergoing a significant digital transformation, and at the forefront of this revolution is Artificial Intelligence (AI). RealPage, a leading provider of property management software, has integrated AI-powered revenue management tools that are reshaping how landlords and property managers optimize their rental income. This article explores the core functionalities of AI revenue management RealPage, its impact on the industry, and the future it promises.
H2: Understanding AI Revenue Management within the RealPage Ecosystem
RealPage's AI revenue management system leverages sophisticated algorithms and machine learning models to analyze vast quantities of data. This data encompasses historical rental rates, market conditions, competitor pricing, occupancy rates, property features, and even macroeconomic factors. By processing this information, the system provides property managers with data-driven insights and recommendations to optimize pricing strategies, maximize occupancy, and ultimately, increase revenue.
H3: Key Features and Functionalities of RealPage's AI-Powered Tools
RealPage's AI revenue management platform boasts several key features, including:
Predictive Analytics: The system forecasts future demand and market trends, allowing property managers to proactively adjust pricing strategies and avoid lost revenue. This predictive capability is a crucial differentiator, offering a significant advantage over traditional, reactive pricing methods.
Dynamic Pricing: RealPage's AI dynamically adjusts rental rates based on real-time market conditions and occupancy levels. This ensures that properties are priced competitively while maximizing profitability.
Competitive Analysis: The system continuously monitors competitor pricing, providing valuable insights into market dynamics and informing strategic pricing decisions.
Occupancy Optimization: AI algorithms help optimize occupancy rates by identifying optimal pricing strategies that balance revenue generation with the need to maintain high occupancy levels.
Personalized Recommendations: RealPage's AI provides customized recommendations to property managers, tailored to the specific characteristics of their properties and market conditions.
H4: The Benefits of Implementing AI Revenue Management RealPage
The adoption of AI revenue management RealPage offers a multitude of benefits for property managers:
Increased Revenue: By optimizing pricing and occupancy, AI significantly increases rental income.
Improved Efficiency: AI automates many manual tasks associated with revenue management, freeing up property managers to focus on other critical aspects of their business.
Data-Driven Decision Making: AI provides valuable data-driven insights that enable more informed and effective decision-making.
Reduced Risk: By mitigating the risk of underpricing or overpricing, AI helps to stabilize revenue streams.
Competitive Advantage: AI-powered revenue management provides a significant competitive advantage in a rapidly evolving market.
H5: Challenges and Considerations for Implementing AI Revenue Management RealPage
While the benefits are substantial, implementing AI revenue management RealPage also presents some challenges:
Data Quality: The accuracy of AI's predictions relies on the quality of the input data. Incomplete or inaccurate data can lead to flawed recommendations.
Integration: Integrating AI revenue management into existing property management systems can be complex and require significant technical expertise.
Cost: Implementing and maintaining an AI revenue management system can be expensive, requiring investment in both software and personnel.
Data Privacy: Handling large volumes of sensitive data requires careful consideration of data privacy regulations and security protocols.
Human Oversight: While AI can automate many tasks, human oversight and intervention remain crucial for effective revenue management.
H6: The Future of AI Revenue Management in the Property Management Industry
The future of AI revenue management within the RealPage ecosystem and the broader property management industry appears bright. We can anticipate further advancements in AI capabilities, including more sophisticated predictive models, enhanced integration with other property management tools, and increased personalization of recommendations. The integration of other emerging technologies, such as blockchain and IoT, will likely further enhance the capabilities of AI revenue management systems.
Conclusion:
AI revenue management RealPage is transforming the property management industry by enabling landlords and property managers to optimize their rental income in ways never before possible. While challenges exist, the potential benefits are substantial, making AI revenue management a crucial tool for success in the competitive real estate market. The future promises even more sophisticated AI-powered solutions, further enhancing efficiency and profitability within the property management sector.
FAQs:
1. What is the cost of implementing AI revenue management RealPage? The cost varies depending on the size of the property portfolio and the specific features required. It's best to contact RealPage directly for a customized quote.
2. How long does it take to implement AI revenue management RealPage? Implementation time varies but typically involves several weeks or months, depending on the complexity of the integration process.
3. What kind of data does RealPage's AI revenue management system require? The system requires a variety of data, including historical rental rates, market conditions, competitor pricing, occupancy rates, and property features.
4. Does RealPage's AI revenue management system integrate with other property management software? RealPage strives for seamless integration with its existing suite of products and often offers compatibility options with third-party systems. Specific compatibility needs to be checked with RealPage.
5. What level of technical expertise is required to use AI revenue management RealPage? While the system is designed to be user-friendly, some technical expertise may be required for optimal implementation and utilization. RealPage often provides training and support.
6. How does RealPage's AI revenue management system handle data privacy concerns? RealPage adheres to strict data privacy regulations and employs robust security measures to protect sensitive information.
7. What are the key performance indicators (KPIs) used to measure the success of AI revenue management RealPage? KPIs typically include revenue growth, occupancy rates, average daily rate (ADR), and return on investment (ROI).
8. Can RealPage's AI revenue management system be customized to meet specific business needs? Yes, RealPage offers customization options to tailor the system to the unique requirements of individual clients.
9. How does RealPage's AI revenue management compare to its competitors? RealPage is a market leader, but a direct comparison to competitors requires evaluating features, costs, and performance against specific needs. Independent reviews and benchmarks can offer helpful guidance.
Related Articles:
1. RealPage's AI-Driven Predictive Analytics: A Deep Dive: Examines the underlying algorithms and predictive modeling techniques used in RealPage's AI revenue management system.
2. Case Study: How One Property Management Company Increased Revenue by 15% Using RealPage AI: A real-world example showcasing the effectiveness of RealPage's AI revenue management tools.
3. The Impact of AI on the Future of Property Management: A broader perspective on how AI is transforming the property management industry.
4. Comparing AI Revenue Management Systems: RealPage vs. Competitors: A comparative analysis of RealPage's AI revenue management system against its main competitors.
5. Overcoming the Challenges of Implementing AI in Property Management: Addresses common hurdles in adopting AI-powered solutions and strategies for successful implementation.
6. The Role of Data Quality in Effective AI Revenue Management: Highlights the importance of data accuracy and completeness for achieving optimal results with AI.
7. RealPage's Revenue Management Suite: A Comprehensive Overview: A detailed review of all the features and functionalities within RealPage's revenue management platform.
8. Data Privacy and Security in AI-Powered Property Management Systems: A discussion of data privacy regulations and security measures relevant to AI in the property management industry.
9. The Ethical Implications of AI in Property Management: An examination of the ethical considerations surrounding the use of AI in managing residential and commercial properties.
| ai revenue management realpage: Artificial Intelligence and Machine Learning in the Travel Industry Ben Vinod, 2023-05-26 Over the past decade, Artificial Intelligence has proved invaluable in a range of industry verticals such as automotive and assembly, life sciences, retail, oil and gas, and travel. The leading sectors adopting AI rapidly are Financial Services, Automotive and Assembly, High Tech and Telecommunications. Travel has been slow in adoption, but the opportunity for generating incremental value by leveraging AI to augment traditional analytics driven solutions is extremely high. The contributions in this book, originally published as a special issue for the Journal of Revenue and Pricing Management, showcase the breadth and scope of the technological advances that have the potential to transform the travel experience, as well as the individuals who are already putting them into practice. |
| ai revenue management realpage: Practical Artificial Intelligence Kashyap Kompella, Alan Pelz-Sharpe, 2019-09 If you have tried everything imaginable but have never been able to use artificial intelligence to scale your business or enhance your projects, then this could be one of the most important books you have read in years. Do you still find it hard to adopt the whole concept of artificial intelligence in your company? Are you interested in knowing how business owners like you can leverage the fundamentals of artificial intelligence to make smarter decisions, but unsure how to start? Practical Artificial Intelligence: An Enterprise Playbook is written to give you an in-depth view of Artificial Intelligence and how it can be used to make analytics more productive and efficient at workplaces. This book reveals what artificial intelligence is in simple terms and how organizations from all walks of life can easily leverage it to run projects successfully and make smarter decisions. This book offers a thorough grounding in enterprise Ai concepts, along with practical instructions on applying its tools and mechanics in real-life situations. Data technology is moving fast and thanks to Ai, organizations can now use machines to perform complex tasks. However, for a lot of companies, incorporating AI into operations can be very daunting. This practical guide breaks down the basics of how Ai works in simple, non-technical terms as well as what it takes for businesses to start incorporating it into their projects in a step-by-step approach. There are many unanswered questions regarding Ai for most people. This book answers them all. Here's a preview of what you'll discover within the pages of this book: How organizations can use and implement artificial intelligence for their daily operations The fundamental concepts, foundation and the applications of artificial intelligence Understanding how you can deploy Ai for your projects even if you have no technical expertise The shortcomings, limitations and strengths of Ai How to use Ai, who needs it, when to use it and when to avoid it And much more... If you want to understand the mechanics of artificial intelligence and how organizations can use it successfully without debugging complex codes, this book is for you. Scroll up and click the Buy Now button to get this entire book right now! |
| ai revenue management realpage: Avogadro Corp William Hertling, 2014-04-09 David Ryan is the designer of ELOPe, an email language optimization program, that if successful, will make his career. But when the project is suddenly in danger of being canceled, David embeds a hidden directive in the software accidentally creating a runaway artificial intelligence. David and his team are initially thrilled when the project is allocated extra servers and programmers. But excitement turns to fear as the team realizes that they are being manipulated by an A.I. who is redirecting corporate funds, reassigning personnel and arming itself in pursuit of its own agenda. WINNER SCIENCE FICTION DIY BOOK FESTIVAL 2011-2012 Avogadro Corp is a tremendous book that every single person needs to read. In the vein of Daniel Suarez's Daemon and Freedom(TM), William's book shows that science fiction is becoming science fact. Avogadro Corp describes issues, in solid technical detail, that we are dealing with today that will impact us by 2015, if not sooner. Not enough people have read these books. It's a problem for them, but not for the [emergent] machines. -- Brad Feld, managing directory Foundry Group, co-founder Techstars Highly entertaining, gripping, thought inspiring book. Don’t start without the time to finish — it won’t let you go.” -- Gifford Pinchot III, founder Bainbridge Graduate Institute, author THE INTELLIGENT ORGANIZATION An alarming and jaw-dropping tale about how something as innocuous as email can subvert an entire organization. I found myself reading with a sense of awe, and read it way too late into the night. -- Gene Kim, author of VISIBLE OPS A fictional world where Portland is the hub for the most exciting advancements in technology... [J]am packed with great references to deep Portland culture...and Portlandia-type references -- SILICON FLORIST |
| ai revenue management realpage: Spin the Bottle Service Kirsten Moxness, Paul Moxness, 2021-06-23 Airports, hotels, bars, and restaurants all present opportunities for hospitality to touch the life of a stranger. In our increasingly data-driven world, we've created systems to quantify, digitize, and calculate how to get the most out of these moments of interaction, but is data really the only way to know if we're truly being of service? Smart hoteliers and restaurateurs understand the power of personal interactions, and as the drive to digital speeds up, the ability to craft a meaningful human interaction will be a big differentiator in the market battle for guest satisfaction and retention. Using examples from over thirty years of international travel and experience in the hospitality industry, Kirsten and Paul Moxness explore key elements of creating personal experiences for guests, including: - Making genuine gratitude a natural and contagious habit - Respecting upgrades and freebies, and handling necessary downgrades - Encouraging supportive teams and empowering each employee to provide exceptional experiences - Taking a compassionate and proactive approach to safety and crisis management and resolving problems Digital cannot replace human interaction, and hospitality is all about making memorable moments of personal experience. Spin the Bottle Service is here to show you that making the most of the touchpoints beyond digital can be as easy as a twist of the wrist. |
| ai revenue management realpage: Monetizing Innovation Madhavan Ramanujam, Georg Tacke, 2016-05-02 Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. |
| ai revenue management realpage: Emerging Trends in Real Estate 2019 Alan Billingsley, Nick Egelanian, Hugh F. Kelly, Anita Kramer, Andrew Warren, David Greensfelder, Abhishek Jain, Melinda McLaughlin, John McManus, Paige Mueller, 2018-10-15 Now in its 40th year, Emerging Trends in Real Estate is one of the most highly regarded and widely read forecast reports in the real estate industry. This updated edition provides an outlook on real estate investment and development trends, real estate finance and capital markets, trends by property sector and metropolitan area, and other real estate issues around the globe. Comprehensive and invaluable, the book is based on interviews with leading industry experts and also covers what's happening in multifamily, retail, office, industrial, and hotel development. |
| ai revenue management realpage: Balance Walking Ray Margiano, 2008-02 Just 15 minutes of a simple, low-impact activity can turn back the clock, and make one look and feel younger. Simply stated Balance Walking increases benefits in a reduced time and can burn up to 50 percent more calories than walking. |
| ai revenue management realpage: DevOps For Dummies Emily Freeman, 2019-08-20 Develop faster with DevOps DevOps embraces a culture of unifying the creation and distribution of technology in a way that allows for faster release cycles and more resource-efficient product updating. DevOps For Dummies provides a guidebook for those on the development or operations side in need of a primer on this way of working. Inside, DevOps evangelist Emily Freeman provides a roadmap for adopting the management and technology tools, as well as the culture changes, needed to dive head-first into DevOps. Identify your organization’s needs Create a DevOps framework Change your organizational structure Manage projects in the DevOps world DevOps For Dummies is essential reading for developers and operations professionals in the early stages of DevOps adoption. |
| ai revenue management realpage: Fewer, Bigger, Bolder Sanjay Khosla, Mohanbir Sawhney, 2014-07-24 “When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people. By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. It’s a game-changing book that couldn’t be more timely. Or more needed. |
| ai revenue management realpage: Turnaround Mitt Romney, Timothy Robinson, 2012-02-13 The head of the 2002 Salt Lake City Winter Olympics organizing committee describes how he assumed the leadership of the troubled organization and turned it around to present one of the most successful Olympic Games ever. |
| ai revenue management realpage: Conversational Marketing David Cancel, Dave Gerhardt, 2019-01-30 Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high. |
| ai revenue management realpage: Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network Jason Miles, Karen Lacey, 2012-10-09 Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read. -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online. -- SKIP MCGRATH, author of Three Weeks to eBay Profits |
| ai revenue management realpage: Built to Sell John Warrillow, 2012-12-24 Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future. |
| ai revenue management realpage: The Customer Centricity Playbook Peter Fader, Sarah E. Toms, 2018-10-30 A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. |
| ai revenue management realpage: Inbound Selling Brian Signorelli, 2018-04-16 Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer. |
| ai revenue management realpage: Mastering the Rockefeller Habits Verne Harnish, 2023-09-20 A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact. |
| ai revenue management realpage: Nonprofit Accounting & Financial Statements Thomas R. Ittelson, 2020-09 Most popular book on the nonprofit financial governance directed at non-financial board members, management, and staff. |
| ai revenue management realpage: Cracking the Data Code Mike Bugembe, 2018 Every organisation needs to do something with data to remain competitive. You can hire the most technically competent team, pay for all the top technology, build the most sophisticated algorithms, and yet still fail to see value from data. This book introduces the leadership keys to enable you to meet your strategic objectives. |
| ai revenue management realpage: Profit First Mike Michalowicz, 2017-02-21 Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of. |
| ai revenue management realpage: Customer Success Nick Mehta, Dan Steinman, Lincoln Murphy, 2016-02-29 Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term. |
| ai revenue management realpage: The Ends Game Marco Bertini, Oded Koenigsberg, 2022-01-11 How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior. |
| ai revenue management realpage: Digital Marketing in an AI World Frederick Vallaeys, 2019-05-17 Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI and other digital marketing technology can and cannot do- How agency owners can reposition their business in the current environment- New skillsets to develop or look for in potential new hires- Four essential roles digital marketing professionals will continue to play in the future- And moreData isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it. |
| ai revenue management realpage: The Private Equity Playbook Adam Coffey, 2024-08-27 New rules. New playbook. Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019. Adam Coffey knows the rapidly evolving PE game isn't won with outdated tactics. In this revised and expanded edition, Coffey puts his unmatched experience as a CEO coach at your disposal, helping you start competing with confidence. The new information on working with consultants alone makes this edition a game changer. Featuring expanded sections, updated data, and refined strategies of added relevance to today's financial, global, and cultural realities, The Private Equity Playbook continues to prepare you to play and win for years to come. |
| ai revenue management realpage: Rise of the Data Cloud Frank Slootman, Steve Hamm, 2020-12-18 The rise of the Data Cloud is ushering in a new era of computing. The world’s digital data is mass migrating to the cloud, where it can be more effectively integrated, managed, and mobilized. The data cloud eliminates data siloes and enables data sharing with business partners, capitalizing on data network effects. It democratizes data analytics, making the most sophisticated data science tools accessible to organizations of all sizes. Data exchanges enable businesses to discover, explore, and easily purchase or sell data—opening up new revenue streams. Business leaders have long dreamed of data driving their organizations. Now, thanks to the Data Cloud, nothing stands in their way. |
| ai revenue management realpage: The Future of Public Transportation Paul Comfort, 2020-02-15 Paul Comfort is our industry's leader on what's coming next for mobility. After a thirty year career in public transportation operations and executive leadership, he now travels the globe hearing directly from our top CEOs on what's working, what's not and what's next. If anyone can pull together a compendium on the Future of Public Transportation, it's Paul and he's done so in this book. Congrats! - Erinn Pinkerton, President and CEO of BC Transit. With Paul's long and distinguished career in transportation as well as his current involvement in mobility through his podcast Transit Unplugged and other thought leadership, Paul is uniquely positioned to provide a clear eyed and expert view on the future of public transportation and what we as concerned stakeholders should be thinking about.-Blair Schlecter, VP of Economic Development and Govt. Affairs, Beverly Hills Chamber of Commerce As a 38 year public transportation industry veteran, and former CEO and Chair of APTA, I can say that technology and mobility is adapting faster than ever to societal demands and technological abilities. Paul Comfort has his finger on the pulse of these fast changing developments and has pulled together for this book a top notch roster of executives from the public and private sector to provide their input.-Peter Varga, Former Chair American Public Transportation Association (APTA). This new book The Future of Public Transportation is written by transit industry leader Paul Comfort and over forty top public transport leaders, CEOs, futurists and associations. The book examines the transformations coming this decade for cities and the public transportation systems that serve them allowing readers to become more informed and ready for these changes. In the next few years technology enhancements will produce and expand game changing new mobility options such as autonomous vehicles on regular bus routes and Mobility-as-a-Service (MaaS) smart phone apps allowing passengers to plan, pay for and subscribe to a full menu of traditional public transit and private microtransit options for their travel. Cities will further regulate and optimize the rampant expansion of e-bikes and e-scooters. Mobile public transit fare paying options will expand including allowing the use of not only cell phone and tap and go credit cards but even wearable fare payment jewelry and watches. Traditional transit systems are rebooting their bus networks, adding in high frequency routes & reducing the friction that slows their buses by adding bus only lanes, transit signal priority (TSP) and electronic fare payment systems. TNCs have now entered the public mobility marketplace and are supplementing or replacing public transit services for many. Transit fleets are becoming greener shifting to zero emission fuels like electric or hydrogen, large multi-national firms are transforming how we build and operate new rail and other capital projects through Public Private Partnerships (P3). Hyperloop and air taxis are looking more like science than fiction. Cities are becoming smart and eliminating traffic in the public square or charging for its usage in peak times. Most transit software is moving to the cloud and privately-owned electric automobiles could be the autonomous taxicabs of tomorrow.All these trends & innovations in technology and business models are explored in depth in this book with the collaboration of thought leaders, industry associations, CEOs and the major companies that are creating and utilizing them. In the end, bold leaders will take us to new horizons as they always have, but they will do so using modern technology to move us in ways we never thought possible, and in the process, eliminate barriers that have too long stood in the way of true mobility for all. And THAT is the Future of Public Transportation. |
| ai revenue management realpage: Tcl/Tk in a Nutshell Paul Raines, Jeff Tranter, 1999-03-25 The Tcl language and Tk graphical toolkit are simple and powerful building blocks for custom applications. The Tcl/Tk combination is increasingly popular because it lets you produce sophisticated graphical interfaces with a few easy commands, develop and change scripts quickly, and conveniently tie together existing utilities or programming libraries.One of the attractive features of Tcl/Tk is the wide variety of commands, many offering a wealth of options. Most of the things you'd like to do have been anticipated by the language's creator, John Ousterhout, or one of the developers of Tcl/Tk's many powerful extensions. Thus, you'll find that a command or option probably exists to provide just what you need.And that's why it's valuable to have a quick reference that briefly describes every command and option in the core Tcl/Tk distribution as well as the most popular extensions. Keep this book on your desk as you write scripts, and you'll be able to find almost instantly the particular option you need.Most chapters consist of alphabetical listings. Since Tk and mega-widget packages break down commands by widget, the chapters on these topics are organized by widget along with a section of core commands where appropriate. Contents include: Core Tcl and Tk commands and Tk widgets C interface (prototypes) Expect [incr Tcl] and [incr Tk] Tix TclX BLT Oratcl, SybTcl, and Tclodbc |
| ai revenue management realpage: Digital Supply Networks: Transform Your Supply Chain and Gain Competitive Advantage with Disruptive Technology and Reimagined Processes Amit Sinha, Ednilson Bernardes, Rafael Calderon, Thorsten Wuest, 2020-07-21 Deliver unprecedented customer value and seize your competitive edge with a transformative digital supply network Digital tech has disrupted life and business as we know it, and supply chain management is no exception. But how exactly does digital transformation affect your business? What are the breakthrough technologies and their capabilities you need to know about? How will digital transformation impact skills requirements and work in general? Do you need to completely revamp your understanding of supply chain management? And most importantly: How do you get started? Digital Supply Networks provides clear answers to these and many other questions. Written by an experienced team comprised of Deloitte consultants and leading problem-driven scholars from a premier research university, this expert guide leads you through the process of improving operations building supply networks, increasing revenue, reimagining business models, and providing added value to customers, stakeholders, and society. You’ll learn everything you need to know about: Stages of development, roles, capabilities, and the benefits of DSN Big data analytics including its attributes, security, and authority Machine learning, Artificial Intelligence, Blockchain, robotics, and the Internet of Things Synchronized planning, intelligent supply, and digital product development Vision, attributes, technology, and benefits of smart manufacturing, dynamic logistics, and fulfillment A playbook to guide the digital transformation journey Drawing from real world-experience and problem-driven academic research, the authors provide an in-depth account of the transformation to digitally connected supply networks. They discuss the limitations of traditional supply chains and the underlying capabilities and potential of digitally-enabled supply flows. The chapters burst with expert insights and real-life use cases grounded in tomorrow’s industry needs. Success in today’s hyper-competitive, fast-paced business landscape, characterized by the risk of black swan events, such as the 2020 COVID-19 global pandemic, requires the reimagination and the digitalization of complex demand-supply systems, more collaborative and connected processes, and smarter, more dynamic data-driven decision making―which can only be achieved through a fully integrated Digital Supply Network. |
| ai revenue management realpage: The Decision Maker Dennis Bakke, 2013-03-05 Who makes the important decisions in your organization? Strategy, product development, budgeting, compensation—such key decisions typically are made by company leaders. That’s what bosses are for, right? But maybe the boss isn’t the best person to make the call. That’s the conclusion Dennis Bakke came to, and he used it to build AES into a Fortune 200 global power company with 27,000 people in 27 countries. He used it again to create Imagine Schools, the largest non-profit charter-school network in the U.S. As a student at Harvard Business School, Bakke made hundreds of decisions using the case-study method. He realized two things: decision-making is the best way to develop people; and that shouldn't stop at business school. So Bakke spread decision-making throughout his organizations, fully engaging people at all levels. Today, Bakke has given thousands of people the freedom and responsibility to make decisions that matter. In The Decision Maker, a leadership fable loosely based on Bakke's experience, the New York Times bestselling author shows us how giving decisions to the people closest to the action can transform any organization. The idea is simple. The results are powerful. When leaders put real control into the hands of their people, they tap incalculable potential. The Decision Maker, destined to be a business classic, holds the key to unlocking the potential of every person in your organization. |
| ai revenue management realpage: How to Write a Book David Kadavy, 2018-02-20 Have you thought about writing a book? Do you just not know where to begin? Do you get writer's block just thinking about writing a book? Best-selling non-fiction author David Kadavy shares his simple process for writing a book. Build confidence, ditch your inner critic, and finally write your book with simple habits you can start today. You can read this short read (~7,000 words) in about 30 minutes, so it won't get in the way of the one thing standing between you and your book: Action! Download today and make the book you've dreamed of a reality. Now includes a free sample chapter of David Kadavy's latest book, The Heart to Start. |
| ai revenue management realpage: Good Strategy Bad Strategy Richard Rumelt, 2011-07-19 Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. |
| ai revenue management realpage: Traction Gino Wickman, 2012-04-03 OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip. |
| ai revenue management realpage: The Best Democracy Money Can Buy Greg Palast, 2003-02-25 Palast is astonishing, he gets the real evidence no one else has the guts to dig up. Vincent Bugliosi, author of None Dare Call it Treason and Helter Skelter Award-winning investigative journalist Greg Palast digs deep to unearth the ugly facts that few reporters working anywhere in the world today have the courage or ability to cover. From East Timor to Waco, he has exposed some of the most egregious cases of political corruption, corporate fraud, and financial manipulation in the US and abroad. His uncanny investigative skills as well as his no-holds-barred style have made him an anathema among magnates on four continents and a living legend among his colleagues and his devoted readership. This exciting collection, now revised and updated, brings together some of Palast's most powerful writing of the past decade. Included here are his celebrated Washington Post exposé on Jeb Bush and Katherine Harris's stealing of the presidential election in Florida, and recent stories on George W. Bush's payoffs to corporate cronies, the payola behind Hillary Clinton, and the faux energy crisis. Also included in this volume are new and previously unpublished material, television transcripts, photographs, and letters. |
| ai revenue management realpage: Working Effectively with Legacy Code Michael Feathers, 2004-09-22 Get more out of your legacy systems: more performance, functionality, reliability, and manageability Is your code easy to change? Can you get nearly instantaneous feedback when you do change it? Do you understand it? If the answer to any of these questions is no, you have legacy code, and it is draining time and money away from your development efforts. In this book, Michael Feathers offers start-to-finish strategies for working more effectively with large, untested legacy code bases. This book draws on material Michael created for his renowned Object Mentor seminars: techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include Understanding the mechanics of software change: adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform—with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structure This book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes. |
| ai revenue management realpage: Private Equity Deals Ted Seides, 2024-09-10 Over the past 20 years, the private equity industry went from a cottage industry to a powerful juggernaut that touches every corner of the global economy. Totalling $5 trillion of investments, private equity constitutes an important investment allocation for public and corporate pension funds, university endowments, non-profit foundations, hospitals, insurance companies, families, and sovereign wealth funds worldwide. There’s no more important sector of institutional portfolios or the global economy to understand than private equity. Private equity owned businesses are everywhere around us and touch every aspect of our daily lives. In <i>Private Equity Deals</i>, Ted Seides gives you an insight to the conversations that typically happen behind the closed doors of institutional investors and private equity managers. Through a series of case studies across different types of private equity transactions, <i>Private Equity Deals</i> shares the dynamics of deal making, companies, and ownership that make private equity a force in the world. |
| ai revenue management realpage: Productize Eisha Armstrong, 2021-05-02 Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch. |
| ai revenue management realpage: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| ai revenue management realpage: Opting in to Optimization R. Jon MacDonald, 2021-10-05 With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer. |
| ai revenue management realpage: Your Money or Your Life Vicki Robin, Joe Dominguez, 2008-12-10 A fully revised edition of one of the most influential books ever written on personal finance with more than a million copies sold “The best book on money. Period.” –Grant Sabatier, founder of “Millennial Money,” on CNBC Make It This is a wonderful book. It can really change your life. -Oprah For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by the Frugal Guru (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings • Save money through mindfulness and good habits, rather than strict budgeting • Declutter your life and live well for less • Invest your savings and begin creating wealth • Save the planet while saving money • …and so much more! The seminal guide to the new morality of personal money management. -Los Angeles Times |
| ai revenue management realpage: Product Management Simplified Gurucharan Raghunathan, Lokesh Kannaiyan, 2022-01-06 More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd. |
| ai revenue management realpage: Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance Jason Jordan, Michelle Vazzana, 2011-10-14 Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year. |
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