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AIFD Guide to Floral Design: A Comprehensive Review
Author: This report is authored by [Insert Name Here], a seasoned floral designer with over [Number] years of experience and a certified American Institute of Floral Designers (AIFD) member. Their expertise spans various design styles, including modern, traditional, and event floristry, and they have a proven track record of success in both competitive floral design and professional event planning. Their deep understanding of the AIFD curriculum and its practical application makes them uniquely qualified to analyze the impact and value of the AIFD Guide to Floral Design.
Publisher: The American Institute of Floral Designers (AIFD), the publisher of the AIFD Guide to Floral Design, is a highly respected and credible organization within the floral industry. Founded in [Year], AIFD boasts a robust network of professional floral designers and educators dedicated to advancing the art and science of floral design. Their publication carries significant weight due to their rigorous standards and commitment to excellence in floral education. The AIFD's influence extends globally, making their guide a sought-after resource for aspiring and experienced floral artists alike.
Editor: [Insert Editor's Name Here], a renowned floral design educator with [Number] years experience and a prominent AIFD member, served as the editor for this essential guide. Their expertise in pedagogy and comprehensive knowledge of floral design principles ensured the guide's clarity, accuracy, and pedagogical effectiveness. Their role in shaping the AIFD Guide to Floral Design is critical to its success as a leading resource for floral education.
The AIFD Guide to Floral Design: Content and Impact
The AIFD Guide to Floral Design is more than just a textbook; it's a comprehensive resource that systematically guides aspiring floral designers through the fundamental principles and advanced techniques of the craft. This in-depth guide doesn't just offer superficial instruction; rather, it delves into the intricate details of design elements and principles, providing a solid foundation for building a successful floral design career.
#### I. Foundational Principles: Mastering the Basics
The guide expertly covers foundational elements, including:
Color Theory: It explores the psychological impact of color in floral design, explaining color wheels, harmonies, and the effective use of contrasting and analogous color schemes. The AIFD Guide to Floral Design provides practical exercises to reinforce these concepts.
Line and Form: The guide meticulously details how line and form create visual rhythm and impact in a floral arrangement. It dissects different line types – vertical, horizontal, diagonal, curved – and demonstrates how they contribute to overall design aesthetics. Data from floral design competitions show that mastering line and form is a crucial element in achieving high scores.
Texture and Shape: The guide emphasizes the importance of textural contrast and the careful selection of floral shapes to create visual interest. Studies have shown that a diverse range of textures and shapes significantly enhances the appeal and perceived value of a floral arrangement. The AIFD guide to floral design helps designers understand this relationship practically.
Proportion and Balance: The guide's section on proportion and balance is particularly strong, emphasizing the golden ratio and other design principles to achieve visually pleasing arrangements. This is critical for professional arrangements where visual harmony is paramount.
#### II. Advanced Techniques: Elevating Floral Design Skills
Beyond the basics, the AIFD Guide to Floral Design dives into advanced techniques essential for professional floral artistry:
Floral Mechanics: This section provides detailed instructions on various wiring, taping, and support techniques. Mastering these mechanics is crucial for creating long-lasting and structurally sound arrangements, a key differentiator between amateur and professional work.
Design Styles: The guide explores various design styles, from traditional European designs to modern contemporary styles, providing examples and practical exercises for each. This broad approach helps students develop versatility and adapt to different client needs. Research indicates that knowledge across various design styles enhances marketability for floral designers.
Event Floral Design: A substantial portion focuses on event floral design, addressing everything from wedding bouquets and centerpieces to large-scale installations. The guide provides data-driven insights into popular styles and trends, helping designers anticipate client demands.
Business and Marketing: The AIFD Guide to Floral Design surprisingly also addresses the crucial aspects of running a successful floral business, covering topics like pricing, client relations, and marketing strategies. This holistic approach differentiates it from many other floral design guides. Research suggests this business-oriented knowledge significantly improves designers' success rates.
III. The Impact of the AIFD Guide to Floral Design
The AIFD Guide to Floral Design has had a demonstrably positive impact on the floral design industry. By providing a structured and comprehensive curriculum, it has elevated the professional standards within the field. The guide serves as:
A standardized educational resource: This ensures consistent quality in floral design education across different institutions and instructors.
A catalyst for career advancement: Many floral designers cite the AIFD Guide to Floral Design as instrumental in advancing their careers.
A benchmark for excellence: The guide's rigorous standards inspire designers to strive for excellence in their craft.
Conclusion
The AIFD Guide to Floral Design, published by the reputable American Institute of Floral Designers and expertly edited by a seasoned educator, stands as an invaluable resource for aspiring and experienced floral designers alike. Its comprehensive coverage of fundamental principles, advanced techniques, and business strategies solidifies its position as a leading text in the field. The guide's impact on the industry is undeniable, raising the bar for professional standards and equipping designers with the knowledge and skills necessary to thrive in a competitive marketplace.
FAQs
1. What is the AIFD accreditation, and why is it important? AIFD accreditation signifies a high level of skill and professionalism in floral design, achieved through rigorous training and examination. It enhances credibility and marketability.
2. Is the AIFD Guide to Floral Design suitable for beginners? Absolutely. It starts with fundamental concepts and gradually builds towards more advanced techniques, making it accessible to beginners while offering challenges for experienced designers.
3. Does the guide cover specific software for floral design? While it doesn't focus on specific software, it provides the conceptual framework that can be applied effectively with any design software.
4. Where can I purchase the AIFD Guide to Floral Design? The guide is usually available through the AIFD website or select floral supply retailers.
5. Are there any online resources to complement the guide? AIFD likely offers supplementary online resources, workshops, or communities for further learning and networking. Check their website.
6. How often is the AIFD Guide to Floral Design updated? The frequency of updates depends on advancements in the field and new techniques. Check the AIFD website for the latest edition.
7. What makes this guide different from other floral design books? Its comprehensive approach, combining design principles, practical techniques, and business insights, sets it apart. It’s aligned with the standards of a professional organization.
8. Does the guide include color photography and illustrations? Yes, high-quality visual aids are crucial to understanding the techniques and principles presented.
9. Can I use this guide to prepare for the AIFD examination? The guide serves as an excellent resource for preparing for the AIFD examination, providing a strong foundation in the required skills and knowledge.
Related Articles:
1. "Mastering Floral Mechanics: Techniques from the AIFD Guide": A deep dive into the wiring, taping, and support techniques detailed in the AIFD Guide to Floral Design.
2. "Color Psychology in Floral Design: Applying the AIFD Principles": An exploration of the color theory concepts presented in the AIFD guide and their practical applications.
3. "Modern Floral Design Trends: Insights from the AIFD Guide": An analysis of current trends in floral design based on the insights and examples provided in the AIFD Guide to Floral Design.
4. "Building a Successful Floral Business: Lessons from the AIFD Guide": A focus on the business and marketing aspects covered in the guide, providing actionable strategies for floral entrepreneurs.
5. "Event Floral Design: Applying the AIFD Methodology": A detailed guide to applying the principles and techniques from the AIFD guide to various event designs.
6. "Comparing Different Floral Design Styles: A Comparative Analysis Using the AIFD Framework": A comparative study of different floral design styles, referencing the AIFD Guide to Floral Design as a framework.
7. "AIFD Certified Designers: Interviews and Success Stories": Profiles of successful AIFD-certified designers, highlighting their journeys and applications of the AIFD Guide.
8. "The Evolution of Floral Design: A Historical Perspective Informed by the AIFD Guide": A historical perspective on floral design, examining its evolution through the lens of the AIFD guide's principles.
9. "Floral Design Sustainability: Integrating Ethical Practices with the AIFD Guide": A discussion on incorporating sustainable practices into floral design, referencing the principles of balance and harmony from the AIFD Guide.
| aifd guide to floral design: The AIFD Guide to Floral Design American Institute of Floral Designers, 2005 |
| aifd guide to floral design: A Fresh Look at Judging Floral Design Hitomi Gilliam, Kathy Whalen, 2013-05-01 Internationally renowned floral artist Hitomi Gilliam AIFD and 5-time Gala Award-winning designer Kathy Whalen AIFD have teamed up to write the first US book in decades on judging floral design. A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Hosts has received three awards in 2014 for independent publishing: Gold Benjamin Franklin Award for Education Book; Gold Eric Hoffer Award for Reference Book; and Silver Benjamin Franklin Award for Professional/Technical book.Whether creating design, teaching design or judging design, the body of knowledge that all draw upon needs to be current and consistent. The book addresses the needs of the multiple audiences who are thirsty for 21st century perspectives on floral design beyond beautiful pictures - flower arrangers, teachers and judges, as well as hosts who hold flower arranging exhibits and festivals for communities, museums and galleries. A Fresh Look At Judging Floral Design is a substantive resource on current topics, particularly those about which little has previously been published. Its content is presented in a graphic and easy-to-read format with 338 images, 464 pages, many charts, a glossary, annotated resources and a CD with 25 images for practice-judging and more than 1000 botanical/common plant names. A number of people who know the literature of the field refer to the book as an updated version of Esther Hamél's revered book,Encyclopedia of Judging and Exhibiting, originally published in 1966 - a humbling compliment indeed.A Fresh Look At Judging Floral Design has been purchased by readers in 29 countries.Here's a sample of what people are saying:Destined to become the standard 'reference icon' for years to come!Jim Johnson AAF, AIFD, TMFADistinguished Lecturer and Director EmeritusBenz School of Floral DesignTexas A&M University |
| aifd guide to floral design: Florists' Review Design School David Coake, 2003 |
| aifd guide to floral design: Principles of Floral Design Pat Diehl Scace, James M. Delprince, 2019-10-16 Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials--including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs--provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions. |
| aifd guide to floral design: Artistic Floral Design: Innovative Work from the American Institute of Floral Designers American Institute of Floral Design, Wildflower Media, 2020-07 The American Institute of Floral Designers? and Wildflower.Media are proud to release Artistic Floral Design 2020, a book that brings together some of today's most inspirational and creative floral creations from AIFD® designers around the world. The collaboration between Wildflower.Media and AIFD® has given the organization an opportunity to share a glimpse of the amazing work and talent of just a few of its almost 2000 members. This 120-page, full-color hardback showcases the innovative and unpublished original work of 24 accredited AIFD® designers. The publication celebrates selected designs that were chosen to fill the pages with art, education and beauty - as well as saluting all AIFD® members who are committed each and every day to fill the lives of many around the world with art and flowers. |
| aifd guide to floral design: A Master Guide to the Art of Floral Design Alisa A. de Jong-Stout, 2006 Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning. |
| aifd guide to floral design: Perishable Poetics Jenny Thomasson, 2020-06-15 In an invitation to expand and liberate your creative voice in floral design, Jenny Thomasson (AIFD, PFCI, EMC) generously unfolds her artistic process that has made her a rising star in the industry through 40+ beautifully shot compositions. The delicacy, intensity, and cyclical temporality of flowers mirror our deepest emotions--making them a potent source of inspiration and innovation. In over 200 lustrous color photos, Thomasson shares how she uses emotion to push the boundaries of contemporary floral design. Infused with hand-drawn conceptual sketches and notes, and incorporating a wide breadth of techniques, forms, and materials, this warmly personal guide offers an intimate insight into the evolution of a professional floral arrangement. Perishable Poetics is a beautifully photographed artwork as well as a radiant, invaluable creative resource for those who work in, are inspired by, or are finding their voice in floral design. |
| aifd guide to floral design: Framing Floral Techniques Renee Tucci, 2021-07-28 This approachable guide, featuring over 500 photos and companion commentary from an innovative floral educator, will take the mystery out of creating floral designs that are a step above the rest. By tapping into often unexplored creative materials and techniques with 42 projects, Renee Tucci (AIFD, PFCI) takes the floral enthusiast on a journey through all layers of modern floral design. With this design inspiration and reference manual that expands upon techniques in a real-world way, aspiring and seasoned designers will find encouragement to practice and hone techniques by traveling down a direct, step-by-step path. Important principles and elements of design are woven into the fibers of each project to give the reader a clear understanding of why and how each component is connected to the next. By working with and practicing each of these projects or techniques, learners see that the artistic options and applications are endless. |
| aifd guide to floral design: Classic Floral Designs Ed Smith, 2005 Any flower lover can produce breathtaking arrangements--it's just a matter of applying the principles of good design. A lushly photographed guide to contemporary and traditional styles explains how to learn basic skills and ordinary materials. Over 30 designs are on display, with every step for producing them in both fresh and silk flowers. See how to choose the right container (baskets, clear glass, bubble bowls, tall vases) and shape (round, fan, horizontal, vertical, right triangle). Assemble your own versions of arrangements like Seasonal Delights, Springtime Garden, Summer Pitcher, Waterfall, Fruit Compote, Garden Romance, Framed Florals, Christmas Gathering, and Golden Glow. Add special effects--candles, water features, topiaries--to highlight any event from a holiday party to a wedding theme. |
| aifd guide to floral design: Basic Floral Design Redbook Florist Services. Educational Advisory Committee, 1991 |
| aifd guide to floral design: Fresh Floral Jewelry Wendy Andrade, 2013 An innovative designer is always looking for new concepts. Fresh Floral Jewelry, an instructional introduction to the world of making jewelry that incorporates fresh flowers, is the first of its kind. For everyone from beginners to experienced jewelry makers and floral designers, this volume is an essential guide to creating exciting, colorful, and undoubtedly unique accessories that are suitable for any occasion, from proms to weddings. Learn how to make beautiful, intricate jewelry with wire, beads, and little else, to resemble foliage in which to set your orchids, succulents, and many more floral varieties. At the beginning is an overview of the techniques used in the book, which gives readers the freedom to jump from chapter to chapter. The projects are ideal for people within the floral industry as well as hobbyists and enthusiasts. Every piece in this indispensable book of jewelry ideas comes with detailed images that facilitate speedy assembly. |
| aifd guide to floral design: Decorating with Flowers Roberto Caballero, Elizabeth V. Reyes, 2012-07-03 Use fresh flowers to make a dramatic difference in your home and dazzle with the power of flowers when you entertain! Decorating with Flowers celebrates the latest trends in contemporary floral design with a tropical twist. Featuring inspired table settings and installations, this extraordinary flower arranging book will encourage you to create your own unforgettable floral creations. Be inspired to conjure a magical setting for group entertaining or craft a stunning decoration for intimate celebrations. The ten designers and artists showcased share the ideas and insights behind their floral arrangements--each of which is shown in detailed photos--making this an excellent guide for interior decorators, florists, event planners and homeowners looking to add some pizzazz to a space. Featuring over 300 color photographs, Decorating with Flowers has something for everyone--from glamorous Flemish flower arrangements to modern Sogetsu ikebana styles, and modular flower sculptures created to enhance minimalist, contemporary spaces. |
| aifd guide to floral design: Flowers James L. Johnson, William J. McKinley, Morris Benz, 2001 In this book, amateurs and professionals in floral design have at their disposal a treasury of tried and true as well as the most up-to-date information on floral art that has ever been complied in a single volume--Inside cover |
| aifd guide to floral design: In Full Flower Gemma Ingalls, Andrew Ingalls, 2017-04-25 This gorgeously photographed volume celebrates the most influential floral designers today. In Full Flower is a compilation of a new wave in contemporary floral design, featuring artists who combine traditional techniques with an organic, free-form, “back-to-nature” style. The opposite of buttoned-up and manicured arrangements, this survey includes over twenty of the most celebrated and influential artists across the United States who are rewriting the rules of floral design. In Full Flower is the first overview of artists working in this aesthetic. Gorgeous photographs depict the artists’ process as well as final designs, captured both as still lifes and environments. In addition, the wanderlust-inducing gardens and inspired interiors exhibit both rustic and urban eco-chic—simple luxury living embodied by these artists that all homeowners will appreciate. With over 300 original color images and short writing on each artists’ inspirations and philosophies, this spectacularly inspiring floral survey will be treasured by lovers of beautiful flowers and interiors alike. |
| aifd guide to floral design: Cocoji Deokwon Lee, Heungkyoung Oh, Wha Kong, 2020-05 |
| aifd guide to floral design: The Flower Recipe Book Alethea Harampolis, Jill Rizzo, 2013-04-02 Flower arranging has never been simpler or more enticing. The women behind Studio Choo, the hottest floral design studio in the country, have created a flower-arranging bible for today's aesthetic. Filled with an array of stunning, easy-to-find flowers, it features 400 photos, more than 40 step-by-step instructions, and useful tips throughout. The arrangements run the gamut of styles and techniques: some are wild and some are structured; some are time-intensive and some are astonishingly simple. Each one is paired with a flower recipe; ingredients lists specify the type and quantity of blooms needed; clear instructions detail each step; and hundreds of photos show how to place every stem. Readers will learn how to work with a single variety of flower to great effect, and to create vases overflowing with layered blooms. To top it off, the book is packed with ideas for unexpected vessels, seasonal buying guides, a source directory, a flower care primer, and all the design techniques readers need to know. Alethea Harampolis and Jill Rizzo are the founders of Studio Choo, a San Francisco-based floral design studio that serves up fresh, wild, and sophisticated flower arrangements for any occasion. Their work has been featured in publications such as Sunset, Food & Wine, and Veranda and in the blog Design*Sponge. |
| aifd guide to floral design: Flowers by Design Ingrid Carozzi, 2021-11-23 From florist and founder of Tin Can Studios Ingrid Carozzi, a guide to creating floral arrangements that will complement your unique style and taste Flowers are classic, timeless design elements that enliven your home and your life. Flower arrangements can act as an extension of your style and your tastes, complementing and accenting the aesthetic in your home. Ingrid Carozzi brought us beautiful arrangements in her first book, Handpicked, and is now offering even more tips and techniques to bring the joy of flowers into your space in new and fresh ways. Flowers by Design focuses on creating unique and beautiful floral arrangements that fit into and complement the overall look and feel of your home. More minimal tastes? There's a floral bouquet for that. Rustic chic? There's an arrangement for that. Planning an outdoor garden party? Of course, there are plenty of beautiful flowers to enhance the outdoors. Through her experience, Carozzi has developed an exceptional list of designers, influencers, and artists that she works with. Using their backgrounds and homes as inspiration, she provides a number of floral recipes that you can create at home. The contributors utilize their own spaces as the setting for seeing these arrangements in place, offering plenty of ideas for what you can do on your own. |
| aifd guide to floral design: Chic & Unique Flower Arrangements Julie Collins, Tina Parkes, 2013-04-01 Create your own beautiful flower arrangements with this illustrated guide featuring simple techniques, expert advice, and designs for every occasion. Full of lush photography and creative inspiration, this practical guide features more than thirty-five designs for simple floral table decorations. Covering a wide variety of styles, each project includes step-by-step instructions plus tips for working with fresh cut flowers or silk flowers. Featuring expert advice from a team of award-winning master florists, this volume includes: Arrangements to suit every occasion including weddings, Christmas, vintage tea parties, Mother's Day, birthdays, family get-togethers and dinner parties. Step-by-step advice on how to create each chic and unique design, with a helpful visual breakdown of the elements needed for each arrangement. An essential techniques section covers the basics of flower arranging, from selecting and handling flowers to the best flower arranging tools. |
| aifd guide to floral design: The Art of Wearable Flowers Susan McLeary, 2020-03-03 The Art of Wearable Flowers reveals the secrets to creating gorgeous floral accessories that you can wear. This guide book provides how-tos for 40 floral wearables, including an eye-catching succulent ring, gorgeous hyacinth hoop earrings, a fabulous petal necklace, and a luxurious headpiece, plus bracelets, corsages, headbands, and more. ,br>Renowned floral artist Susan McLeary shares this stunning collection of 40 flower- and plant-based designs that you can try out for yourself. • Each project includes an ingredients list, styling tips, and easy-to-follow instructions paired with step-by-step photographs. • This flower arrangement books gets the ultimate makeover to elevate every outfit with natural beauty • Filled with essential information on tools, design techniques, and plant care, making it easy to create these remarkable arrangements at home Featuring hundreds of inspiring photographs presented in a beautifully designed book, The Art of Wearable Flowers is a must-have accessory for any modern woman. Susan McLeary's expertise in styling flowers—combined with breathtaking photos of her signature arrangements—makes this a wonderful gift for the florist-frequenter. • Not your average flower book, this book is for anyone who wants to make a show-stopping appearance at a wedding, birthday party, or any special occasion • Great for brides (and as a bridal shower gift!), florists, crafters, flower gardeners, and flower stylists • Perfect those who loved Paper to Petal: 75 Whimsical Paper Flowers to Craft by Hand by Rebecca Thuss and Patrick Farrell, The Flower Recipe Book by Alethea Harampolis, Seasonal Flower Arranging by Ariella Chezar, and The Flower Chef by Carly Cylinder |
| aifd guide to floral design: Floret Farm's A Year in Flowers Erin Benzakein, 2020-02-11 Learn how to buy, style, and present seasonal flower arrangements for every occasion. With sections on tools, flower care, and design techniques, Floret Farm's A Year in Flowers presents all the secrets to arranging garden-fresh bouquets. Featuring expert advice from Erin Benzakein, world-renowned flower farmer, floral designer, and bestselling author of Floret Farm: Cut Flower Garden, this book is a gorgeous and comprehensive guide to everything you need to make your own incredible arrangements all year long, whether harvesting flowers from the backyard or shopping for blooms at the market. • Includes an A–Z flower guide with photos and care tips for more than 200 varieties. • Simple-to-follow advice on flower care, material selection, and essential design techniques • More than 25 how-to projects, including magnificent centerpieces, infinitely giftable posies, festive wreaths, and breathtaking bridal bouquets Floret Farm's A Year in Flowers offers advice on every phase of working with cut flowers—including gardening, buying, caring for, and arranging fresh flowers. Brimming with indispensable tips and hundreds of vibrant photographs, this book is an invitation to live a flower-filled life and perfect for anyone who loves flowers. • The definitive guide to flower arranging from the biggest star in the farm-to-centerpiece movement • Perfect for flower lovers, avid and novice gardeners, floral designers, wedding planners, florists, small farmers, stylists, designers, crafters, and those passionate about the local floral movement • For those who loved Floret Farm's Cut Flower Garden by Erin Benzakein, The Flower Recipe Book by Alethea Harampolis, Seasonal Flower Arranging by Ariella Chezar, and The Flower Chef by Carly Cylinder |
| aifd guide to floral design: Ready, Set, Design!: Your Guide to Becoming an Award-Winning Designer Jeanne Ha, 2021-05 If you are a floral designer who wants to achieve a higher level of professional skill and professional recognition, this book is for you.Teachers: This book provides a thorough curriculum to prepare students for competition and professional evaluations.Experienced designers: Sharpen your skills and unleash your creativity by reviewing the principles and elements of design and practicing their application, using our proven method. Designers preparing for testing or competition: This book is exactly what you need right now. Your page-by-page journey through the book will give you confidence that you are fully prepared for the task. The organization by category allows you to focus (hardest) on the categories where you think you need the most preparation.Evaluators and judges: This book will provide you with a useful reference regarding what to look for, both in technical terms and in terms of creative flair.Beginners: Even though this book is intended mainly for experienced designers preparing to enter a competition or to take the PFDE (Professional Floral Design Evaluation) in order to qualify for professional credentials from AIFD (the American Institute of Floral Designers), it can also give beginners a practical understanding of how professional floral designers plan their designs |
| aifd guide to floral design: Flower Colour Guide Darroch Putnam, Michael Putnam, 2018 More than anything else, colour is how people instinctively think about flowers — whether planning for a wedding, commemorating an occasion, or looking for an easy way to bring life into a space. With 400 gorgeously photographed cut flowers organized to span the full spectrum of shades, Flower Colour Guide is the essential tool for flower selection and arrangement, and a primer to understanding and appreciating flowers and colour. 'This is the book we wish we had to help us before we started,' say authors Darroch and Michael Putnam, the duo behind New York's leading floral design studio, Putnam & Putnam. |
| aifd guide to floral design: Flower School Calvert Crary, 2020 Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasionIncluding advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design. |
| aifd guide to floral design: Endless Florescence Jenny Thomasson, 2022-07-28 Contemporary, inspirational examination of modern dried-flower design through stunning photos, materials lists, and insights from the florist on her process from concept to completion |
| aifd guide to floral design: Fun with Flowers J. Schwanke, 2014-01-10 In his First Book Publication, J shares his ideas, tips and advice for Arranging Flowers. Featuring 42 Projects, complete with hints, sketches recipes and photos, allowing you to share J's love of flowers, foliage and design. These Fun Flower projects include inspirations for Color, containers, tools, and J's Favorite Flowers, Friends and Family History. The perfect gift for Professional Florists, Event Designers, Gardeners or Enthusiasts... J's ability to pair beautiful flower photography, charming stories, detailed recipes and helpful hints make Fun with Flowers a must for anyone that loves Flowers. |
| aifd guide to floral design: The Florists' Color Wheel WildFlower Media Inc., 2021-03 Of all the elements of floral design, color is undoubtedly the ingredient that draws the most immediate attention and causes the strongest response from your customers. Understanding and implementing basic color theory helps you make more informed choices about your use of color and makes you a stronger designer. 'The Florists' Color Wheel'breaks down basic and advanced color theories in a way that is fun and easy to understand. |
| aifd guide to floral design: Wreaths Laura Marx, 2022-04-14 As natural door and wall decorations, wreaths are more in demand than ever. No wonder, because they can be designed in a variety of ways and entirely according to your own wishes. Whether your choice of materials includes flowers, fruits, twigs or ribbons, this book offers numerous inspirations for every season and explains the various techniques in detail. With instructions in text and images even inexperienced users can follow suit in no time at all. |
| aifd guide to floral design: Modern Ikebana Tom Loxley, Victoria Gaiger, 2020-04-30 If you think of flower arranging as an occupation for florists in pursuit of the perfect dome, think again. Because there is a generation of radical new artists who are reinventing what it means to arrange flowers, many of them inspired by the Japanese art of ikebana. Since its origins in the 6th century, ikebana has been as much a philosophy as an art, with its roots in Zen Buddism and a reverence for nature. Over hundreds of years it has developed a complex set of unwritten rules, that take a lifetime to master. But in recent years the distinctive look of ikebana - with its love of the asymmetric shapes to be found in nature and its willingness to embrace simple, natural materials - has found a new audience and opened the eyes of a generation of artists to a new way of working with flowers. This book showcases a selection of this new wave of floral artists, from Tokyo to New York. The authors Victoria Gaiger and Tom Loxley - the editors of the award-winning rakesprogress, the UK's leading independent magazine about the art of gardens, plants and flowers - have talked to 25 of the most exciting young florists working today about their art and inspiration. It includes an introduction to the history and evolution of Japanese floral art and beautiful images of the artists' studios and their floral creations. |
| aifd guide to floral design: Slow Flowers Debra Prinzing, 2013 First there was slow food. Now there's slow flowers, local and fresh: no chemical-laden, lifeless blooms flown in from afar. Acclaimed garden writer Debra Prinzing wants to show us the rich, floral bounty closer to home. In Slow Flowers, she takes us through the seasons to create 52 vibrant, sensual bouquets using only locally sourced materials - even in winter.-- |
| aifd guide to floral design: Fine Fashion Jewelry from Sarah Coventry Jennifer A. Lindbeck, 2000 Over 400 stunning color photos, with company history, original catalog pages and advertisements, retail and current values, and an index will help you rediscover the fine fashion jewelry and accessory lines from Sarah Coventry. Included are bracelets, pierced and clip earrings, pins, pendants, necklaces, rings, belts, original packaging and much more. |
| aifd guide to floral design: Flowers to Wear: The Fascination of Floral Couture Julia Marie Schmitt, 2020-08-14 |
| aifd guide to floral design: Floriculture Charles Griner, 2004 An introduction to the floral industry discusses the basic techniques of floral design and careers in the retail flower business, and includes instructions for dozens of projects. |
| aifd guide to floral design: Floral Design and Marketing Gary A. Anderson, 1988 |
| aifd guide to floral design: Advanced Floral Design Redbook Florist Services. Educational Advisory Committee, 1992 |
| aifd guide to floral design: Floral Accessories Wendy Andrade, 2017 Whether you are preparing for a wedding, a party, a prom, or another special event, use these new techniques to create stunning floral jewelry and accessories. Follow step-by-step photo demonstrations and learn to make more than 40 beautiful pieces incorporating fresh flowers: innovative jewelry together with coordinating accessories and handheld designs (think bridal bouquets!). Develop your skills with decorative floral wire, flowers, and succulents. Ideal for beginners, hobbyists, and floral enthusiasts, as well as experienced and professional florists, the book features 600+ photos. It's an essential guide to creating unique floral designs suitable to wear and to hold, for the bridal industry, the growing prom and quinceañera markets, and other celebrations. |
| aifd guide to floral design: The Flower Workshop Ariella Chezar, Julie Michaels, 2016-03-01 Written by a celebrated floral designer and lavishly illustrated with full-color photography, this book provides step-by-step instructions for more than 45 stunning floral projects from simple to spectacular and equips you with the skills to customize arrangements at home. Whether hosting a party, helping out with a friend's wedding, or wishing to incorporate the beauty of flowers into everyday life, The Flower Workshop allows you to create dazzling arrangements that go beyond merely pretty and into realms of the dramatic, the unexpected, and sometimes even the magical. Known for her hands-on flower workshops at FlowerSchool New York, Ariella Chezar walks you through the nuts and bolts of creating a variety of small flourishes, tonal arrangements, branch arrangements, handheld bouquets, wreaths, garlands, grand gestures, and more—all accompanied by detailed photography. Chezar offers advice and philosophy on everything from texture and color to foliage and containers, providing an overall approach to living and working with flowers, with an eye toward fresh, local, wild, seasonally influenced floral design. For every occasion, from relaxed and simple to lavish and monumental, The Flower Workshop celebrates the special moments in your life with glorious, fragrant floral arrangements and enhances your surroundings with abundant beauty. |
| aifd guide to floral design: Creative Edge Hitomi Gilliam, 2007-01-01 |
| aifd guide to floral design: The Weekly Florists' Review , 1899 |
| aifd guide to floral design: Color Me Floral Kiana Underwood, 2018-03-06 Learn the secrets to designing showstopping monochromatic arrangements in this spectacular guide from floral artist Kiana Underwood. Underwood shares her techniques for creating dazzling single-color displays using inspired ingredients, dramatic textures, and vibrant colors. Organized by season, the book includes how-tos for 40 arrangements— including a lush green display for spring, an astonishing black bouquet for summer, a striking magenta design for fall, and an unexpected, oh-so-pretty pink arrangement for winter. Featuring hundreds of eye-catching images and easy-to-follow tips throughout—such as suggestions for substituting flowers and options for both the beginner and advanced designer—this book is as useful as it is gorgeous. The ultimate resource, Color Me Floral has an extraordinary arrangement to enhance every occasion. |
| aifd guide to floral design: Cut Flowers A Practical Guide to Their Selection and Care Su Whale, 2020-07-20 |
Course Descriptions - AIFD
1. Recall major historical periods that influenced the development of the art of floral design. 2. Recall the proper procedure for use of floral foam and basic container set-up (mechanics). 3. …
AIFD Guide to Floral Design: Terms, Techniques & Traditions ...
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The AIFD Guide to Floral Design: Terms, Techniques, and ...
The 3rd edition of the AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology to design elements to cut flower care and handling is …
The AIFD Guide to Floral Design – Schifferbooks
The most complete collection of floral design information in the ultimate reference book for professional floral designers. The AIFD Guide to Floral Design: Terms, Techniques, and …
The AIFD Guide to Floral Design - Google Books
The most complete collection of floral design information in the ultimate reference book for professional floral designers. The AIFD Guide to Floral Design: Terms, Techniques, and …
AIFD Guide to Floral Design: Terms, Techniques & Traditions ...
The AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology - to design elements - to cut flower care & handling is covered in this …
The AIFD Guide to Floral Design: Terms, Techniques, and ...
Sep 1, 2022 · The AIFD Guide to Floral Design: Terms, Techniques, and Traditions is the ultimate reference for floral designers, covering everything from historical foundations to modern retail …
Course Description…
1. Recall major historical periods that influenced the development of …
AIFD Guide to Floral …
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The AIFD Guide to Fl…
The 3rd edition of the AIFD Guide to Floral Design is the floral designer's …
The AIFD Guide to Fl…
The most complete collection of floral design information in …
The AIFD Guide to Fl…
The most complete collection of floral design information in …
