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AI for Decision Making: Business Strategies and Applications
Author: Dr. Evelyn Reed, PhD, a leading expert in artificial intelligence and its application in business strategy. Dr. Reed has over 15 years of experience in the field, with a focus on the development and implementation of AI-driven decision-making systems. Her research has been published in numerous peer-reviewed journals and she is a frequent speaker at international conferences on AI and business.
Publisher: McKinsey & Company Insights & Publications. McKinsey & Company is a globally recognized management consulting firm with extensive expertise in business strategy, technology adoption, and digital transformation. Their publications are known for their rigorous research and insightful analysis, providing valuable information for business leaders.
Editor: Mr. David Chen, a senior editor at McKinsey with over 10 years of experience in editing and publishing reports on technology and business strategy. Mr. Chen has a strong background in data analysis and a deep understanding of the impact of AI on various industries.
Abstract: This report delves into the transformative potential of AI for decision-making business strategies and applications. We explore various applications, analyzing real-world examples and examining the strategic implications for businesses across diverse sectors. The report highlights the crucial role of data, ethical considerations, and the need for a human-in-the-loop approach to maximize the value of AI-driven decision-making. It concludes by outlining key strategies for successful AI adoption and integration into business processes.
1. Introduction: The Rise of AI in Business Decision-Making
The rapid advancements in artificial intelligence (AI) are revolutionizing how businesses make decisions. No longer a futuristic concept, AI-powered tools are becoming increasingly integral to various business functions, from marketing and sales to operations and finance. AI for decision-making business strategies and applications encompasses a wide range of technologies, including machine learning, deep learning, natural language processing, and computer vision. These technologies enable businesses to analyze vast amounts of data, identify patterns, predict future outcomes, and automate decision-making processes, ultimately leading to improved efficiency, profitability, and competitive advantage.
2. Key Applications of AI in Business Decision-Making
The applications of AI for decision-making business strategies and applications are diverse and constantly evolving. Some key areas include:
Predictive Analytics: AI algorithms can analyze historical data to predict future trends, such as customer churn, sales forecasts, and market demand. This allows businesses to proactively adjust their strategies and optimize resource allocation. For example, a retail company can use AI to predict which products will sell well during the holiday season, enabling them to optimize inventory levels and avoid stockouts or overstocking.
Risk Management: AI can identify and assess risks more efficiently than traditional methods. This is particularly valuable in financial services, where AI can detect fraudulent transactions and assess creditworthiness more accurately. In insurance, AI can analyze claims data to identify potential fraud and predict future claims costs.
Personalized Customer Experiences: AI enables businesses to personalize their offerings and interactions with customers. Recommendation engines, powered by AI, suggest products or services based on individual customer preferences and behavior. Chatbots provide instant customer support and answer queries effectively.
Supply Chain Optimization: AI can optimize supply chain operations by predicting demand, optimizing logistics, and reducing delays. This leads to cost savings, improved efficiency, and enhanced customer satisfaction. For instance, AI can predict disruptions in the supply chain, allowing businesses to proactively mitigate potential problems.
Automated Decision-Making: In certain contexts, AI can automate simple decision-making processes, freeing up human employees to focus on more complex tasks. This is particularly relevant in areas like loan processing, customer service routing, and fraud detection.
3. Data: The Fuel for AI-Driven Decision-Making
The success of AI for decision-making business strategies and applications hinges on the availability and quality of data. Businesses need to ensure they have access to relevant, reliable, and comprehensive data sets to train and optimize AI algorithms. This includes both structured data (e.g., sales figures, financial data) and unstructured data (e.g., text, images, audio). Data cleaning, preprocessing, and feature engineering are crucial steps to ensure the accuracy and effectiveness of AI models.
4. Ethical Considerations in AI-Driven Decision-Making
As AI systems become more sophisticated and pervasive, ethical considerations become increasingly important. Businesses need to address issues such as bias in algorithms, data privacy, transparency, and accountability. Ensuring fairness and avoiding discrimination in AI-driven decisions is crucial to maintain public trust and avoid legal repercussions.
5. Human-in-the-Loop AI: The Importance of Human Oversight
While AI can automate many aspects of decision-making, it's crucial to maintain human oversight. A human-in-the-loop approach allows humans to review AI recommendations, intervene when necessary, and provide valuable feedback to improve the accuracy and effectiveness of AI systems. This approach combines the strengths of AI (speed, accuracy, data analysis) with the strengths of human intelligence (judgment, creativity, ethical considerations).
6. Strategies for Successful AI Adoption
Implementing AI for decision-making business strategies and applications requires a strategic approach. Businesses need to:
Identify clear business goals: Define specific problems that AI can help solve.
Build a strong data foundation: Ensure access to high-quality data.
Select the right AI technologies: Choose technologies that align with business needs.
Develop a skilled workforce: Train employees on how to use and interpret AI insights.
Implement a robust governance framework: Establish ethical guidelines and ensure accountability.
Measure and monitor performance: Track the impact of AI on business outcomes.
7. Case Studies: Real-World Examples
Numerous businesses are successfully leveraging AI for decision-making business strategies and applications. For example, Netflix uses AI to personalize recommendations, increasing customer engagement and retention. Amazon uses AI to optimize its supply chain, leading to cost savings and faster delivery times. Banks use AI to detect fraudulent transactions, minimizing financial losses.
8. Future Trends in AI for Decision-Making
The field of AI is rapidly evolving. Future trends include:
Explainable AI (XAI): Increasing transparency and understanding of how AI algorithms make decisions.
Federated Learning: Training AI models on decentralized data sources while maintaining privacy.
AI-powered automation: Increased automation of complex decision-making processes.
9. Conclusion
AI for decision-making business strategies and applications presents a significant opportunity for businesses to improve efficiency, profitability, and competitiveness. By carefully considering ethical implications, adopting a human-in-the-loop approach, and developing a strategic implementation plan, businesses can harness the power of AI to transform their decision-making processes and gain a significant competitive advantage. However, success depends on a strong data foundation, skilled workforce, and a commitment to continuous learning and adaptation.
FAQs
1. What are the main challenges in implementing AI for decision-making? Key challenges include data quality and availability, the need for skilled personnel, integration with existing systems, and ethical considerations.
2. How can businesses ensure ethical AI implementation? Establishing clear ethical guidelines, promoting transparency, and incorporating human oversight are crucial for ethical AI implementation.
3. What is the ROI of AI for decision-making? The ROI varies depending on the specific application and implementation, but it can be significant in terms of increased efficiency, reduced costs, and improved decision-making.
4. What types of industries benefit most from AI-driven decision-making? Many industries benefit, including finance, healthcare, retail, manufacturing, and logistics.
5. How can small businesses leverage AI for decision-making? Cloud-based AI solutions and readily available tools make AI accessible even to small businesses.
6. What are the key metrics for measuring the success of AI initiatives? Key metrics include accuracy, efficiency, cost savings, customer satisfaction, and business impact.
7. What is the difference between AI and machine learning in this context? Machine learning is a subset of AI that focuses on algorithms that learn from data. AI encompasses a broader range of techniques, including machine learning, natural language processing, and computer vision.
8. How can businesses avoid bias in AI algorithms? Careful data selection, algorithm design, and ongoing monitoring are essential to mitigate bias in AI algorithms.
9. What are the future implications of AI for decision-making in business? The future will see increased automation, greater personalization, and more sophisticated AI models capable of handling complex decision-making tasks.
Related Articles:
1. "AI in Finance: Transforming Decision-Making and Risk Management": This article explores the specific applications of AI in the financial services industry, focusing on risk management, fraud detection, and algorithmic trading.
2. "The Ethical Implications of AI in Business Decision-Making": This article delves into the ethical considerations surrounding the use of AI in business, addressing issues of bias, transparency, and accountability.
3. "AI-Powered Supply Chain Optimization: Strategies and Best Practices": This article focuses on how AI is transforming supply chain management, improving efficiency, and reducing costs.
4. "Building a Data-Driven Culture for Successful AI Implementation": This article emphasizes the importance of data quality and a data-driven culture in successfully implementing AI initiatives.
5. "Human-in-the-Loop AI: Balancing Automation and Human Oversight": This article explores the importance of maintaining human oversight in AI-driven decision-making processes.
6. "Case Studies: How Leading Companies are Using AI to Drive Business Growth": This article presents real-world examples of successful AI implementations across various industries.
7. "The Future of Work: AI's Impact on Business and Employment": This article examines the broader societal implications of AI, including its impact on employment and the workforce.
8. "Overcoming Barriers to AI Adoption in Small and Medium-Sized Enterprises (SMEs)": This article addresses the unique challenges faced by SMEs in implementing AI and provides strategies for overcoming those barriers.
9. "AI and Predictive Analytics: Forecasting Future Trends and Optimizing Business Strategies": This article focuses specifically on the use of AI for predictive analytics and its application in various business contexts.
| ai for decision making business strategies and applications: A Human's Guide to Machine Intelligence Kartik Hosanagar, 2020-03-10 A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job. We've even delegated life-and-death decisions to algorithms--decisions once made by doctors, pilots, and judges. In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. And he gives us a route in, pointing out that algorithms often think a lot like their creators--that is, like you and me. Hosanagar draws on his experiences designing algorithms professionally--as well as on history, computer science, and psychology--to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making. He examines episodes like Microsoft's chatbot Tay, which was designed to converse on social media like a teenage girl, but instead turned sexist and racist; the fatal accidents of self-driving cars; and even our own common, and often frustrating, experiences on services like Netflix and Amazon. A Human's Guide to Machine Intelligence is an entertaining and provocative look at one of the most important developments of our time and a practical user's guide to this first wave of practical artificial intelligence. |
| ai for decision making business strategies and applications: Competing in the Age of AI Marco Iansiti, Karim R. Lakhani, 2020-01-07 a provocative new book — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how collisions between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI. |
| ai for decision making business strategies and applications: Artificial Intelligence Harvard Business Review, 2019 Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business. |
| ai for decision making business strategies and applications: Applications of Artificial Intelligence in Business, Education and Healthcare Allam Hamdan, Aboul Ella Hassanien, Reem Khamis, Bahaaeddin Alareeni, Anjum Razzaque, Bahaa Awwad, 2021-07-12 This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy. |
| ai for decision making business strategies and applications: Artificial Intelligence in Practice Bernard Marr, 2019-04-15 Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce. |
| ai for decision making business strategies and applications: Artificial Intelligence in Healthcare Adam Bohr, Kaveh Memarzadeh, 2020-06-21 Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data |
| ai for decision making business strategies and applications: Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance El Bachir Boukherouaa, Mr. Ghiath Shabsigh, Khaled AlAjmi, Jose Deodoro, Aquiles Farias, Ebru S Iskender, Mr. Alin T Mirestean, Rangachary Ravikumar, 2021-10-22 This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight. |
| ai for decision making business strategies and applications: The AI Advantage Thomas H. Davenport, 2019-08-06 Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review. |
| ai for decision making business strategies and applications: Strategic Analytics: The Insights You Need from Harvard Business Review Harvard Business Review, Eric Siegel, Edward L. Glaeser, Cassie Kozyrkov, Thomas H. Davenport, 2020-04-21 Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future. |
| ai for decision making business strategies and applications: Reimagining Businesses with AI Khaled Al Huraimel, Sudhi Sinha, 2020-09-22 Discover what AI can do for your business with this approachable and comprehensive resource Reimagining Businesses with AI acquaints readers with both the business challenges and opportunities presented by the rapid growth and progress of artificial intelligence. The accomplished authors and digital executives of the book provide you with a multi-industry approach to understanding the intersection of AI and business. The book walks you through the process of recognizing and capitalizing on AI’s potential for your own business. The authors describe: How to build a technological foundation that allows for the rapid implementation of artificial intelligence How to manage the disruptive nature of powerful technology while simultaneously harnessing its capabilities The ethical implications and security and privacy concerns raised by the spread of AI Perfect for business executives and managers who seek a jargon-free and approachable manual on how to implement artificial intelligence in everyday operations, Reimagining Businesses with AI also belongs on the bookshelves of anyone curious about the interaction between artificial intelligence and business. |
| ai for decision making business strategies and applications: Competing in the Information Age Jerry N. Luftman, 2003 Like the first edition, Competing in the Information Age: Align in the Sand, Second Edition, synthesizes for practicing managers the compelling, recent work in this area, with themes that focus on the continuous transformation in business, the adoption of information intensive management practices, the improvement of information processing, and the alignment of business strategy and information technology strategy. Information technology management is now considered a core competency among managers. Rapid advancements in technology, dynamic markets, and the changing business environment have created increased demand for professionals who can manage and deliver information systems. Information systems professionals, Chief Information Officers, Chief Knowledge Officers, as well as CFOs and CEOs, are required to lead and evolve information resources while partnering with corporate management. This book shows IT professionals how to help their organizations achieve success through alignment and deployment of business and IT strategies. |
| ai for decision making business strategies and applications: Artificial Intelligence for Managers Malay A. Upadhyay, 2020-09-17 Understand how to adopt and implement AI in your organization Key Features _ 7 Principles of an AI Journey _ The TUSCANE Approach to Become Data Ready _ The FAB-4 Model to Choose the Right AI Solution _ Major AI Techniques & their Applications: - CART & Ensemble Learning - Clustering, Association Rules & Search - Reinforcement Learning - Natural Language Processing - Image Recognition Description Most AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career. The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations. By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity. What will you learn _ Understand the major AI techniques & how they are used in business. _ Determine which AI technique(s) can solve your business problem. _ Decide whether to build or buy an AI solution. _ Estimate the financial value of an AI solution or company. _ Frame a robust policy to guide the responsible use of AI. Who this book is for This book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers. Table of Contents 1.Preface 2.Acknowledgement 3.About the Author 4.Section 1: Beginning an AI Journey a. AI Fundamentals b. 7 Principles of an AI Journey c. Getting Ready to Use AI 5.Section 2: Choosing the Right AI Techniques a. Inside the AI Laboratory b. How AI Predicts Values & Categories c. How AI Understands and Predicts Behaviors & Scenarios d. How AI Communicates & Learns from Mistakes e. How AI Starts to Think Like Humans 6.Section 3: Using AI Successfully & Responsibly a. AI Adoption & Valuation b. AI Strategy, Policy & Risk Management 7.Epilogue |
| ai for decision making business strategies and applications: Intelligent Decision Making: An AI-Based Approach Gloria Phillips-Wren, Nikhil Ichalkaranje, 2008-03-04 Intelligent Decision Support Systems have the potential to transform human decision making by combining research in artificial intelligence, information technology, and systems engineering. The field of intelligent decision making is expanding rapidly due, in part, to advances in artificial intelligence and network-centric environments that can deliver the technology. Communication and coordination between dispersed systems can deliver just-in-time information, real-time processing, collaborative environments, and globally up-to-date information to a human decision maker. At the same time, artificial intelligence techniques have demonstrated that they have matured sufficiently to provide computational assistance to humans in practical applications. This book includes contributions from leading researchers in the field beginning with the foundations of human decision making and the complexity of the human cognitive system. Researchers contrast human and artificial intelligence, survey computational intelligence, present pragmatic systems, and discuss future trends. This book will be an invaluable resource to anyone interested in the current state of knowledge and key research gaps in the rapidly developing field of intelligent decision support. |
| ai for decision making business strategies and applications: Retail Marketing Management Dhruv Grewal, 2018-12-03 In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today. |
| ai for decision making business strategies and applications: Artificial Intelligence for Marketing Jim Sterne, 2017-08-14 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |
| ai for decision making business strategies and applications: Handbook of Research on Applied AI for International Business and Marketing Applications Christiansen, Bryan, Škrinjari?, Tihana, 2020-09-25 Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students. |
| ai for decision making business strategies and applications: The AI Marketing Canvas Raj Venkatesan, Jim Lecinski, 2021-05-18 This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the AI Marketing Canvas. Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture. |
| ai for decision making business strategies and applications: The AI-First Company Ash Fontana, 2021-05-04 Artificial Intelligence is transforming every industry, but if you want to win with AI, you have to put it first on your priority list. AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a Ph.D. to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems. It's a playbook made for real companies, with real budgets, that need strategies and tactics to effectively implement AI. Whether you're a new online retailer or a Fortune 500 company, Fontana will teach you how to: • Identify the most valuable data; • Build the teams that build AI; • Integrate AI with existing processes and keep it in check; • Measure and communicate its effectiveness; • Reinvest the profits from automation to compound competitive advantage. If the last fifty years were about getting AI to work in the lab, the next fifty years will be about getting AI to work for people, businesses, and society. It's not about building the right software -- it's about building the right AI. The AI-First Company is your guide to winning with artificial intelligence. |
| ai for decision making business strategies and applications: Using Artificial Intelligence in Marketing Katie King, 2019-02-03 Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer. |
| ai for decision making business strategies and applications: Artificial Intelligence in Business Management Teik Toe Teoh, Yu Jin Goh, 2023-11-26 Artificial intelligence (AI) is rapidly gaining significance in the business world. With more and more organizations adopt AI technologies, there is a growing demand for business leaders, managers, and practitioners who can harness AI’s potential to improve operations, increase efficiency, and drive innovation. This book aims to help management professionals exploit the predictive powers of AI and demonstrate to AI practitioners how to apply their expertise in fundamental business operations. It showcases how AI technology innovations can enhance various aspects of business management, such as business strategy, finance, and marketing. Readers interested in AI for business management will find several topics of particular interest, including how AI can improve decision-making in business strategy, streamline operational processes, and enhance customer satisfaction. As AI becomes an increasingly important tool in the business world, this book offers valuable insights into how it can be applied to various industries and business settings. Through this book, readers will gain a better understanding of how AI can be applied to improve business management practices and practical guidance on how to implement AI projects in a business context. This book also provides practical guides on how to implement AI projects in a business context using Python programming. By reading this book, readers will be better equipped to make informed decisions about how to leverage AI for business success. |
| ai for decision making business strategies and applications: Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value Eric Anderson, Florian Zettelmeyer, 2020-11-23 Lead your organization to become evidence-driven Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you’ll find the essential tools to help you: Develop a strong data science intuition quotient Lead and scale AI and analytics throughout your organization Move from “best-guess” decision making to evidence-based decisions Craft strategies and tactics to create real impact Written for anyone in a leadership or management role—from C-level/unit team managers to rising talent—this powerful, hands-on guide meets today’s growing need for real-world tools to lead and succeed with data. |
| ai for decision making business strategies and applications: Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry Chkoniya, Valentina, 2021-06-25 The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students. |
| ai for decision making business strategies and applications: Elements of Robotics Mordechai Ben-Ari, Francesco Mondada, 2017-10-25 This open access book bridges the gap between playing with robots in school and studying robotics at the upper undergraduate and graduate levels to prepare for careers in industry and research. Robotic algorithms are presented formally, but using only mathematics known by high-school and first-year college students, such as calculus, matrices and probability. Concepts and algorithms are explained through detailed diagrams and calculations. Elements of Robotics presents an overview of different types of robots and the components used to build robots, but focuses on robotic algorithms: simple algorithms like odometry and feedback control, as well as algorithms for advanced topics like localization, mapping, image processing, machine learning and swarm robotics. These algorithms are demonstrated in simplified contexts that enable detailed computations to be performed and feasible activities to be posed. Students who study these simplified demonstrations will be well prepared for advanced study of robotics. The algorithms are presented at a relatively abstract level, not tied to any specific robot. Instead a generic robot is defined that uses elements common to most educational robots: differential drive with two motors, proximity sensors and some method of displaying output to the user. The theory is supplemented with over 100 activities, most of which can be successfully implemented using inexpensive educational robots. Activities that require more computation can be programmed on a computer. Archives are available with suggested implementations for the Thymio robot and standalone programs in Python. |
| ai for decision making business strategies and applications: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| ai for decision making business strategies and applications: Successful Customer Relationship Marketing Bryan Foss, Merlin Stone, 2001 A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies. |
| ai for decision making business strategies and applications: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| ai for decision making business strategies and applications: Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2 Abdalmuttaleb M. A. Musleh Al-Sartawi, |
| ai for decision making business strategies and applications: AI and education Miao, Fengchun, Holmes, Wayne, Ronghuai Huang, Hui Zhang, UNESCO, 2021-04-08 Artificial Intelligence (AI) has the potential to address some of the biggest challenges in education today, innovate teaching and learning practices, and ultimately accelerate the progress towards SDG 4. However, these rapid technological developments inevitably bring multiple risks and challenges, which have so far outpaced policy debates and regulatory frameworks. This publication offers guidance for policy-makers on how best to leverage the opportunities and address the risks, presented by the growing connection between AI and education. It starts with the essentials of AI: definitions, techniques and technologies. It continues with a detailed analysis of the emerging trends and implications of AI for teaching and learning, including how we can ensure the ethical, inclusive and equitable use of AI in education, how education can prepare humans to live and work with AI, and how AI can be applied to enhance education. It finally introduces the challenges of harnessing AI to achieve SDG 4 and offers concrete actionable recommendations for policy-makers to plan policies and programmes for local contexts. [Publisher summary, ed] |
| ai for decision making business strategies and applications: ADKAR Jeff Hiatt, 2006 In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change. |
| ai for decision making business strategies and applications: Disrupting Finance Theo Lynn, John G. Mooney, Pierangelo Rosati, Mark Cummins, 2018-12-06 This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase agility and improve customer retention. Technologies such as blockchain, cloud computing, mobile technologies, big data analytics and social media therefore have perhaps more potential in this industry and area of business than any other. This book defines a fintech ecosystem for the 21st century, providing a state-of-the art review of current literature, suggesting avenues for new research and offering perspectives from business, technology and industry. |
| ai for decision making business strategies and applications: The Imagination Machine Martin Reeves, Jack Fuller, 2021-06-08 A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal. |
| ai for decision making business strategies and applications: Generative AI for Transformational Management Gomathi Sankar, Jeganathan, David, Arokiaraj, 2024-08-27 The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age. Leaders face a lot of pressure to innovate, adapt, and drive transformative change within their organizations. However, they need more than just conventional wisdom to navigate this terrain. A deep understanding of emerging technologies like artificial intelligence (AI) and their practical applications in management is essential. Generative AI for Transformational Management offers a compelling solution to these challenges. This book provides a roadmap for leveraging AI to drive organizational transformation by exploring the intersection of generative AI and visionary leadership. By examining real-world case studies and practical applications, readers can learn how AI can be integrated into leadership practices to promote innovation and proactive decision-making and effectively navigate the complexities of the digital age. |
| ai for decision making business strategies and applications: The Executive Guide to Artificial Intelligence Andrew Burgess, 2017-11-15 This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies. |
| ai for decision making business strategies and applications: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1 Abdalmuttaleb M. A. Musleh Al-Sartawi, |
| ai for decision making business strategies and applications: New Perspectives on Enterprise Decision-Making Applying Artificial Intelligence Techniques Julian Andres Zapata-Cortes, Giner Alor-Hernández, Cuauhtémoc Sánchez-Ramírez, Jorge Luis García-Alcaraz, 2021-06-07 This book presents different techniques and methodologies that used to help improve the decision-making process and increase the likelihood of success in sector as follows: agriculture, financial services, logistics, energy services, health and others. This book collects and consolidates innovative and high-quality research contributions regarding the implementation techniques and methodologies applied in different industrial sectors. The scope is to disseminate current trends knowledge in the implementation of artificial intelligence techniques and methodologies in different fields as follows: supply chain, business intelligence, e-commerce, social media and others. The book contents are useful for Ph.D., Ph.D. students, master and undergraduate students, and professional and students in industrial engineering, computer science, information systems, data analytics and others. |
| ai for decision making business strategies and applications: Artificial Intelligence for Business Optimization Bhuvan Unhelkar, Tad Gonsalves, 2021-08-09 This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students. |
| ai for decision making business strategies and applications: Artificial Intelligence in Banking Introbooks, 2020-04-07 In these highly competitive times and with so many technological advancements, it is impossible for any industry to remain isolated and untouched by innovations. In this era of digital economy, the banking sector cannot exist and operate without the various digital tools offered by the ever new innovations happening in the field of Artificial Intelligence (AI) and its sub-set technologies. New technologies have enabled incredible progression in the finance industry. Artificial Intelligence (AI) and Machine Learning (ML) have provided the investors and customers with more innovative tools, new types of financial products and a new potential for growth.According to Cathy Bessant (the Chief Operations and Technology Officer, Bank of America), AI is not just a technology discussion. It is also a discussion about data and how it is used and protected. She says, In a world focused on using AI in new ways, we're focused on using it wisely and responsibly. |
| ai for decision making business strategies and applications: Artificial Intelligence in Drug Discovery Nathan Brown, 2020-11-04 Following significant advances in deep learning and related areas interest in artificial intelligence (AI) has rapidly grown. In particular, the application of AI in drug discovery provides an opportunity to tackle challenges that previously have been difficult to solve, such as predicting properties, designing molecules and optimising synthetic routes. Artificial Intelligence in Drug Discovery aims to introduce the reader to AI and machine learning tools and techniques, and to outline specific challenges including designing new molecular structures, synthesis planning and simulation. Providing a wealth of information from leading experts in the field this book is ideal for students, postgraduates and established researchers in both industry and academia. |
| ai for decision making business strategies and applications: AI-Centric Modeling and Analytics Alex Khang, Vugar Abdullayev, Babasaheb Jadhav, Shashi Gupta, Gilbert Morris, 2023-12-06 This book shares new methodologies, technologies, and practices for resolving issues associated with leveraging AI-centric modeling, data analytics, machine learning-aided models, Internet of Things-driven applications, and cybersecurity techniques in the era of Industrial Revolution 4.0. AI-Centric Modeling and Analytics: Concepts, Technologies, and Applications focuses on how to implement solutions using models and techniques to gain insights, predict outcomes, and make informed decisions. This book presents advanced AI-centric modeling and analysis techniques that facilitate data analytics and learning in various applications. It offers fundamental concepts of advanced techniques, technologies, and tools along with the concept of real-time analysis systems. It also includes AI-centric approaches for the overall innovation, development, and implementation of business development and management systems along with a discussion of AI-centric robotic process automation systems that are useful in many government and private industries. This reference book targets a mixed audience of engineers and business analysts, researchers, professionals, and students from various fields. |
| ai for decision making business strategies and applications: Machine Learning and AI for Healthcare Arjun Panesar, 2019-02-04 Explore the theory and practical applications of artificial intelligence (AI) and machine learning in healthcare. This book offers a guided tour of machine learning algorithms, architecture design, and applications of learning in healthcare and big data challenges. You’ll discover the ethical implications of healthcare data analytics and the future of AI in population and patient health optimization. You’ll also create a machine learning model, evaluate performance and operationalize its outcomes within your organization. Machine Learning and AI for Healthcare provides techniques on how to apply machine learning within your organization and evaluate the efficacy, suitability, and efficiency of AI applications. These are illustrated through leading case studies, including how chronic disease is being redefined through patient-led data learning and the Internet of Things. What You'll LearnGain a deeper understanding of key machine learning algorithms and their use and implementation within wider healthcare Implement machine learning systems, such as speech recognition and enhanced deep learning/AI Select learning methods/algorithms and tuning for use in healthcare Recognize and prepare for the future of artificial intelligence in healthcare through best practices, feedback loops and intelligent agentsWho This Book Is For Health care professionals interested in how machine learning can be used to develop health intelligence – with the aim of improving patient health, population health and facilitating significant care-payer cost savings. |
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ISO - What is artificial intelligence (AI)?
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Artificial intelligence (AI) is the capability of computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, …
ISO - What is artificial intelligence (AI)?
AI spans a wide spectrum of capabilities, but essentially, it falls into two broad categories: weak AI and strong AI. Weak AI, often referred to as artificial narrow intelligence (ANI) or narrow AI, …
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What is Artificial Intelligence (AI)? - GeeksforGeeks
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