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| degrees of marketing honchos: Spring: Bouncing Back from Rejection Ambi Parameswaran, 2020-10-22 About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection. |
| degrees of marketing honchos: Mamoulian David Luhrssen, 2013-01-25 An Armenian national raised in Russia, Rouben Mamoulian (1897--1987) studied in the influential Stanislavski studio, renowned as the source of the method acting technique. Shortly after immigrating to New York in 1926, he created a sensation with an all-black production of Porgy (1927). He then went on to direct the debut Broadway productions of three of the most popular shows in the history of American musical theater: Porgy and Bess (1935), Oklahoma! (1943), and Carousel (1945). Mamoulian began working in film just as the sound revolution was dramatically changing the technical capabilities of the medium, and he quickly established himself as an innovator. Not only did many of his unusual camera techniques become standard, but he also invented a device that eliminated the background noises created by cameras and dollies. Seen as a rebel earlier in his career, Mamoulian gradually gained respect in Hollywood, and the Directors Guild of America awarded him the prestigious D. W. Griffith Award for Lifetime Achievement in 1983. In this meticulously researched biography, David Luhrssen paints the influential director as a socially conscious artist who sought to successfully combine art and commercial entertainment. Luhrssen not only reveals the fascinating personal story of an important yet neglected figure, but he also offers a tantalizing glimpse into the extraordinarily vibrant American film and theater industries during the twenties, thirties, and forties. |
| degrees of marketing honchos: In Search of Stupidity Merrill R. Chapman, 2003-07-08 Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work. |
| degrees of marketing honchos: All the Money in the World Peter W. Bernstein, Annalyn Swan, 2008-12-02 From Wall Street to the West Coast, from blue-collar billionaires to blue-blood fortunes, from the Google guys to hedge-fund honchos, this compulsively readable book gives us the lowdown on today richest Americans. Veteran journalists Peter W. Bernstein and Annalyn Swan delve into who made and lost the most money in the past twenty-five years, the fields and industries that have produced the greatest wealth, the biggest risk takers, the most competitive players, the most wasteful family feuds, the trophy wives, the most conspicuous consumers, the biggest art collectors, and the most and least generous philanthropists. Incorporating exclusive, never-before-published data from Forbes magazine, All the Money in the World is a vastly entertaining, behind-the-scenes look at today's Big Rich. |
| degrees of marketing honchos: Athena Unbound Henry Etzkowitz, Carol Kemelgor, Brian Uzzi, 2000-10-19 Why are there so few women scientists? Persisting differences between women's and men's experiences in science make this question as relevant today as it ever was. This book sets out to answer this question, and to propose solutions for the future. Based on extensive research, it emphasizes that science is an intensely social activity. Despite the scientific ethos of universalism and inclusion, scientists and their institutions are not immune to the prejudices of society as a whole. By presenting women's experiences at all key career stages - from childhood to retirement - the authors reveal the hidden barriers, subtle exclusions and unwritten rules of the scientific workplace, and the effects, both professional and personal, that these have on the female scientist. This important book should be read by all scientists - both male and female - and sociologists, as well as women thinking of embarking on a scientific career. |
| degrees of marketing honchos: Car and Driver , 2002 |
| degrees of marketing honchos: Getting America Right Edwin J. Feulner, 2006-03-07 Where did we take a wrong turn? That’s what proud conservatives are asking. The era of liberal dominance is finally over, but sometimes you wouldn’t know it. Government spending is out of control, huge waves of illegal immigration endanger our security and our American identity, more and more Americans look to Washington for the “quick fix,” the government grabs for more power at the expense of our liberty, American businesses are fleeing overseas, and terrorism threatens us more than ever. How do we deal with these crises when our leaders refuse to? By following Edwin J. Feulner and Doug Wilson’s unique and practical six-point plan: specific steps that every one of us can take to put America back on course. As conservative leaders—Feulner as president of the nation’s preeminent think tank, The Heritage Foundation; Wilson as chairman of America’s leading conservative news and community website, Townhall.com—the authors know that what will rescue us now are the things that have always made this nation great: free enterprise, limited government, individual freedom, traditional American values, a strong national defense, and the rule of law. We must demand accountability and a return to our core principles. Getting America Right reveals: • Stunning real-world examples of government run amok, and how it hurts you • The politicians who are selling out, and the brave souls who are fighting for what’s right • How to restore fiscal discipline among Washington’s pork-addicted pols—Feulner and Wilson identify ridiculous programs we should slash now • The blueprint for getting the federal government out of our way and out of our pockets • The threats Washington is ignoring, and the steps we must take at home and abroad to ensure our security • What you can do to hold politicians accountable What is at risk if we fail? Nothing less than the freedom, prosperity, and security of ourselves and our children and grandchildren. We must get it right—each and every one of us. And we need to start today. As Newt Gingrich writes in his foreword to Getting America Right, “The blueprint for our action—yours and mine—is contained within the pages of this remarkable book.” Also available as an eBook. Visit GettingAmericaRight.com for more resources to join the fight to put America back on track. |
| degrees of marketing honchos: The Investment Checklist Michael Shearn, 2011-09-20 A practical guide to making more informed investment decisions Investors often buy or sell stocks too quickly. When you base your purchase decisions on isolated facts and don't take the time to thoroughly understand the businesses you are buying, stock-price swings and third-party opinion can lead to costly investment mistakes. Your decision making at this point becomes dangerous because it is dominated by emotions. The Investment Checklist has been designed to help you develop an in-depth research process, from generating and researching investment ideas to assessing the quality of a business and its management team. The purpose of The Investment Checklist is to help you implement a principled investing strategy through a series of checklists. In it, a thorough and comprehensive research process is made simpler through the use of straightforward checklists that will allow you to identify quality investment opportunities. Each chapter contains detailed demonstrations of how and where to find the information necessary to answer fundamental questions about investment opportunities. Real-world examples of how investment managers and CEOs apply these universal principles are also included and help bring the concepts to life. These checklists will help you consider a fuller range of possibilities in your investment strategy, enhance your ability to value your investments by giving you a holistic view of the business and each of its moving parts, identify the risks you are taking, and much more. Offers valuable insights into one of the most important aspects of successful investing, in-depth research Written in an accessible style that allows aspiring investors to easily understand and apply the concepts covered Discusses how to think through your investment decisions more carefully With The Investment Checklist, you'll quickly be able to ascertain how well you understand your investments by the questions you are able to answer, or not answer, without making the costly mistakes that usually hinder other investors. |
| degrees of marketing honchos: Python Projects Laura Cassell, Alan Gauld, 2014-12-04 A guide to completing Python projects for those ready to take their skills to the next level Python Projects is the ultimate resource for the Python programmer with basic skills who is ready to move beyond tutorials and start building projects. The preeminent guide to bridge the gap between learning and doing, this book walks readers through the where and how of real-world Python programming with practical, actionable instruction. With a focus on real-world functionality, Python Projects details the ways that Python can be used to complete daily tasks and bring efficiency to businesses and individuals alike. Python Projects is written specifically for those who know the Python syntax and lay of the land, but may still be intimidated by larger, more complex projects. The book provides a walk-through of the basic set-up for an application and the building and packaging for a library, and explains in detail the functionalities related to the projects. Topics include: *How to maximize the power of the standard library modules *Where to get third party libraries, and the best practices for utilization *Creating, packaging, and reusing libraries within and across projects *Building multi-layered functionality including networks, data, and user interfaces *Setting up development environments and using virtualenv, pip, and more Written by veteran Python trainers, the book is structured for easy navigation and logical progression that makes it ideal for individual, classroom, or corporate training. For Python developers looking to apply their skills to real-world challenges, Python Projects is a goldmine of information and expert insight. |
| degrees of marketing honchos: Vidura , 2003 |
| degrees of marketing honchos: In My Time Dick Cheney, 2011-08-30 In this eagerly anticipated memoir, former Vice President Dick Cheney delivers an unyielding portrait of American politics over nearly forty years and shares personal reflections on his role as one of the most steadfast and influential statesmen in the history of our country. The public perception of Dick Cheney has long been something of a contradiction. He has been viewed as one of the most powerful vice presidents—secretive, even mysterious, and at the same time opinionated and unflinchingly outspoken. He has been both praised and attacked by his peers, the press, and the public. Through it all, courting only the ideals that define him, he has remained true to himself, his principles, his family, and his country. Now in an enlightening and provocative memoir, a stately page-turner with flashes of surprising humor and remarkable candor, Dick Cheney takes readers through his experiences as family man, policymaker, businessman, and politician during years that shaped our collective history. Born into a family of New Deal Democrats in Lincoln, Nebraska, Cheney was the son of a father at war and a high-spirited and resilient mother. He came of age in Casper, Wyoming, playing baseball and football and, as senior class president, courting homecoming queen Lynne Vincent, whom he later married. This all-American story took an abrupt turn when he flunked out of Yale University, signed on to build power line in the West, and started living as hard as he worked. Cheney tells the story of how he got himself back on track and began an extraordinary ascent to the heights of American public life, where he would remain for nearly four decades: * He was the youngest White House Chief of Staff, working for President Gerald Ford—the first of four chief executives he would come to know well. * He became Congressman from Wyoming and was soon a member of the congressional leadership working closely with President Ronald Reagan. * He became secretary of defense in the George H. W. Bush administration, overseeing America’s military during Operation Desert Storm and in the historic transition at the end of the Cold War. * He was CEO of Halliburton, a Fortune 500 company with projects and personnel around the globe. * He became the first vice president of the United States to serve out his term of office in the twenty-first century. Working with George W. Bush from the beginning of the global war on terror, he was—and remains—an outspoken defender of taking every step necessary to defend the nation. Eyewitness to history at the highest levels, Cheney brings to life scenes from past and present. He describes driving through the White House gates on August 9, 1974, just hours after Richard Nixon resigned, to begin work on the Ford transition; and he portrays a time of national crisis a quarter century later when, on September 11, 2001, he was in the White House bunker and conveyed orders to shoot down a hijacked airliner if it would not divert. With its unique perspective on a remarkable span of American history, In My Time will enlighten. As an intimate and personal chronicle, it will surprise, move, and inspire. Dick Cheney’s is an enduring political vision to be reckoned with and admired for its honesty, its wisdom, and its resonance. In My Time is truly the last word about an incredible political era, by a man who lived it and helped define it—with courage and without compromise. |
| degrees of marketing honchos: Madonnas and Mavericks Loretta Chen, 2017-08-15 There is a saying that women hold up half the sky. This cannot be more true than in the Singapore context where women form more than 50% of the workforce. This book is a tribute to the women who have contributed to the growth of Singapore. The women have been selected across varying fields ranging from legal, financial, medical, fashion, sports, arts to even the now ubiquitous “social media”. These women have demonstrated their ability to rise above the ordinary and to push the margins as frontier. Unlike the Forbes’ list that holds a definitive annual audit of the foremost heads of state, CEOS and celebrity role models ranked by money and media momentum, our list of Madonnas and Mavericks are determined by their spheres of influence, dedication and commitment to their craft and industries as well as their somewhat elusive nature. These women may not be always in the limelight but they certainly have contributed to our nation’s growth and success. |
| degrees of marketing honchos: Never Eat Alone Keith Ferrazzi, Tahl Raz, 2014-06-05 An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York. |
| degrees of marketing honchos: Dead Midnight Marcia Muller, 2008-11-15 New York Times bestselling author, Marcia Muller, brings you another thrilling mystery with her famous private investigator, Sharon McCone. Sharon McCone has decided to throw herself into work so she can get past her brother's suicide, but the wrongful-death suit she is working on hits too close to home. It's a civil case in which the family of a young 'zine employee claims his suicide was the result of his company's treatment of him. In his final journal entry, Roger Nagasawa describes his fatal plunge from the San Francisco Bridge as being swept away from sadness. With the help of her friend, J.D. Smith, McCone investigates the InSite offices and soon learns of its publisher's less-than-professional activities. She also learns that Roger had been afraid for his life since he was a witness to computer espionage. Faced with the death of her friend, Smith, and the sudden disappearance of Roger's associate, McCone must keep one step ahead of the game and solve this mystery -- or else become the next victim. |
| degrees of marketing honchos: The Computational Beauty of Nature Gary William Flake, 2000-01-27 Gary William Flake develops in depth the simple idea that recurrent rules can produce rich and complicated behaviors. In this book Gary William Flake develops in depth the simple idea that recurrent rules can produce rich and complicated behaviors. Distinguishing agents (e.g., molecules, cells, animals, and species) from their interactions (e.g., chemical reactions, immune system responses, sexual reproduction, and evolution), Flake argues that it is the computational properties of interactions that account for much of what we think of as beautiful and interesting. From this basic thesis, Flake explores what he considers to be today's four most interesting computational topics: fractals, chaos, complex systems, and adaptation. Each of the book's parts can be read independently, enabling even the casual reader to understand and work with the basic equations and programs. Yet the parts are bound together by the theme of the computer as a laboratory and a metaphor for understanding the universe. The inspired reader will experiment further with the ideas presented to create fractal landscapes, chaotic systems, artificial life forms, genetic algorithms, and artificial neural networks. |
| degrees of marketing honchos: Range David Epstein, 2019-06-27 'A goldmine of surprising insights. Makes you smarter with every page' - James Clear, author of Atomic Habits The essential guide to improving your performance, and a powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize. The instant Sunday Times bestseller From the ‘10,000 hours rule’ to the power of tiger parenting, we have been taught that success in any field requires early specialization and many hours of deliberate practice. If you only dabble or delay, you'll never catch up with those who got a head start. This is completely wrong. In this landmark book, David Epstein shows you that the way to succeed is by sampling widely, gaining a breadth of experiences, taking detours, experimenting relentlessly and juggling many interests – this is the power of developing range. Studying the world's most successful athletes, artists, musicians, inventors and scientists, Epstein demonstrates why, in most fields, generalists, not specialists, are primed to excel. Range has challenged the status quo, reshaped career paths and changed lives. Read it to view the world differently. Shortlisted for the Financial Times/McKinsey Business Book of the Year Award 'I loved Range' – Malcolm Gladwell, author of Outliers 'Fascinating . . . if you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' – Bill Gates, founder of Microsoft |
| degrees of marketing honchos: Snow Crash Neal Stephenson, 1994-10-27 THE 30th ANNIVERSARY EDITION WITH NEW, NEVER-BEFORE-PUBLISHED MATERIAL After the Internet, what came next? Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash. A cyberdrug that reduces avatars in the digital world to dust, but also infects users in real life, leaving them in a vegetative state. This is bad news for Hiro, a freelance hacker and the Metaverse's best swordfighter, and mouthy skateboard courier Y. T.. Together, investigating the Infocalypse, they trace back the roots of language itself to an ancient Sumerian priesthood and find they must race to stop a shadowy virtual villain hell-bent on world domination. In this special edition of the remarkably prescient modern classic, Neal Stephenson explores linguistics, computer science, politics and philosophy in the form of a break-neck adventure into the fast-approaching yet eerily recognizable future. 'Fast-forward free-style mall mythology for the twenty-first century' William Gibson 'Brilliantly realized' New York Times Book Review 'Like a Pynchon novel with the brakes removed' Washington Post 'A remarkably prescient vision of today's tech landscape' Vanity Fair |
| degrees of marketing honchos: In The Company Of Owners Joseph Blasi, Douglas Kruse, Aaron Bernstein, 2003-01-02 The string of business scandals that recently engulfed America painted a picture of corporate chieftains lining their pockets by cutting corners, cooking the books, and duping gullible investors. In doing so, greedy CEOs have hijacked what could be one of the most important business innovations in decades: stock options for all employees.Joseph Blasi, Douglas Kruse, and Aaron Bernstein-all leading experts on employee ownership-show how American companies would perform much better if they followed the lead of many high-tech firms and granted options to their entire workforce, rather than to just a tiny corporate elite. Using SEC data in a way never done before, they document the vast wealth executives have accumulated for themselves. It shows how the abuse of options has taken place not just at scandal-ridden companies such as Enron and WorldCom, but across the entire reach of corporate America. In the Company of Owners argues that there's a better way. Broad-employee ownership through stock options offers a new model for U.S. corporations and American capitalism. The authors explain how employees and shareholders alike would benefit if most large companies adopted what they call the partnership capitalism approach-using options to encourage employees to think and act like owners.A searing critique of business as usual in America's executive suites, this book offers a comprehensive vision for how stock options can enrich companies, employees, investors, and the U.S. economy as a whole. With its remarkable new evidence and astute synthesis, In the Company of Owners will change the way America thinks about stock options.Joseph R. Blasi, a sociologist, and Douglas L. Kruse, an economist, are professors at Rutgers University's School of Management and Labor Relations. Aaron Bernstein is a senior writer at Business Week magazine. |
| degrees of marketing honchos: R Projects For Dummies Joseph Schmuller, 2018-02-13 Make the most of R’s extensive toolset R Projects For Dummies offers a unique learn-by-doing approach. You will increase the depth and breadth of your R skillset by completing a wide variety of projects. By using R’s graphics, interactive, and machine learning tools, you’ll learn to apply R’s extensive capabilities in an array of scenarios. The depth of the project experience is unmatched by any other content online or in print. And you just might increase your statistics knowledge along the way, too! R is a free tool, and it’s the basis of a huge amount of work in data science. It's taking the place of costly statistical software that sometimes takes a long time to learn. One reason is that you can use just a few R commands to create sophisticated analyses. Another is that easy-to-learn R graphics enable you make the results of those analyses available to a wide audience. This book will help you sharpen your skills by applying them in the context of projects with R, including dashboards, image processing, data reduction, mapping, and more. Appropriate for R users at all levels Helps R programmers plan and complete their own projects Focuses on R functions and packages Shows how to carry out complex analyses by just entering a few commands If you’re brand new to R or just want to brush up on your skills, R Projects For Dummies will help you complete your projects with ease. |
| degrees of marketing honchos: ADVERTISING N PROMOTION SHAH, 2012 The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both – those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects |
| degrees of marketing honchos: How to Find Out Anything Don MacLeod, 2012-08-07 In How to Find Out Anything, master researcher Don MacLeod explains how to find what you're looking for quickly, efficiently, and accurately—and how to avoid the most common mistakes of the Google Age. Not your average research book, How to Find Out Anything shows you how to unveil nearly anything about anyone. From top CEO’s salaries to police records, you’ll learn little-known tricks for discovering the exact information you’re looking for. You’ll learn: •How to really tap the power of Google, and why Google is the best place to start a search, but never the best place to finish it. •The scoop on vast, yet little-known online resources that search engines cannot scour, such as refdesk.com, ipl.org, the University of Michigan Documents Center, and Project Gutenberg, among many others. •How to access free government resources (and put your tax dollars to good use). •How to find experts and other people with special knowledge. •How to dig up seemingly confidential information on people and businesses, from public and private companies to non-profits and international companies. Whether researching for a term paper or digging up dirt on an ex, the advice in this book arms you with the sleuthing skills to tackle any mystery. |
| degrees of marketing honchos: Media Today Joseph Turow, 2011-09-22 Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e. |
| degrees of marketing honchos: Making News at The New York Times Nikki Usher, 2014-04-24 An ethnographic study of The New York Times' business desk provides a unique vantage point to see the future for news in the digital age. |
| degrees of marketing honchos: Comic Book Movies Blair Davis, 2018-06-25 Comic Book Movies explores how this genre serves as a source for modern-day myths, sometimes even incorporating ancient mythic figures like Thor and Wonder Woman’s Amazons, while engaging with the questions that haunt a post-9/11 world: How do we define heroism and morality today? How far are we willing to go when fighting terror? How can we resist a dystopian state? Film scholar Blair Davis also considers how the genre’s visual style is equally important as its weighty themes, and he details how advances in digital effects have allowed filmmakers to incorporate elements of comic book art in innovative ways. As he reveals, comic book movies have inspired just as many innovations to Hollywood’s business model, with film franchises and transmedia storytelling helping to ensure that the genre will continue its reign over popular culture for years to come. |
| degrees of marketing honchos: Bhujia Barons Pavitra Kumar, 2016-08-01 How a family-run business from humble Bikaner transformed Haldiram into a global, much-loved brand In the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram’s empire has revenue much greater than that of McDonald’s and Domino’s combined. In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety—a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this home-grown label, now one of the most-recognized Indian brands in the world. The Haldiram’s story is not an average business story—it’s chock-full of family drama, with court cases, jealousy-fuelled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business. |
| degrees of marketing honchos: Rio 2016 Andrew Zimbalist, 2017-09-12 A clear-eyed, critical examination of the social, political, and economic costs of hosting the 2016 summer Olympics The selection of Rio de Janeiro as the site of the summer 2016 Olympic Games set off jubilant celebrations in Brazil—and created enormous expectations for economic development and the advancement of Brazil as a major player on the world stage. Although the games were held without major incident, the economic, environmental, political, and social outcomes for Brazil ranged from disappointing to devastating. Corruption scandals trimmed the fat profits that many local real estate developers had envisioned, and the local government was driven into bankruptcy. At the other end of the economic spectrum, some 77,000 residents of Rio's poorest neighborhoods—the favelas—were evicted and forced to move, in many cases as far as 20 or 30 miles to the west. Hosting the games ultimately cost Brazil $20 billion, with little positive to show for the investment. Rio 2016 assembles the views of leading experts on Brazil and the Olympics into a clear-eyed assessment of the impact of the games on Brazil in general and on the lives of Cariocas, as Rio's residents are known. Edited by sports economist Andrew Zimbalist, the other contributors include Juliana Barbassa, Jules Boykoff, Jamil Chade, Stephen Essex, Renata Latuf, and Theresa Williamson. |
| degrees of marketing honchos: A Colossal Failure of Common Sense Lawrence G. McDonald, Patrick Robinson, 2010-10-12 One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us the straight answers—right from the belly of the beast. In A Colossal Failure of Common Sense, Larry McDonald, a Wall Street insider, reveals, the culture and unspoken rules of the game like no book has ever done. The book is couched in the very human story of Larry McDonald’s Horatio Alger-like rise from a Massachusetts “gateway to nowhere” housing project to the New York headquarters of Lehman Brothers, home of one of the world’s toughest trading floors. We get a close-up view of the participants in the Lehman collapse, especially those who saw it coming with a helpless, angry certainty. We meet the Brahmins at the top, whose reckless, pedal-to-the-floor addiction to growth finally demolished the nation’ s oldest investment bank. The Wall Street we encounter here is a ruthless place, where brilliance, arrogance, ambition, greed, capacity for relentless toil, and other human traits combine in a potent mix that sometimes fuels prosperity but occasionally destroys it. The full significance of the dissolution of Lehman Brothers remains to be measured. But this much is certain: it was a devastating blow to America’s—and the world’s—financial system. And it need not have happened. This is the story of why it did. |
| degrees of marketing honchos: The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm Shu Hattori, 2015-11-27 47 strategies elite managers follow to reach the highest level of success The McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations. Through a wealth of 47 rigorously selected, battle-tested, immediately implementable, and practical tips, readers discover the secrets to building the self, growing with others, enhancing process management, and going the extra mile to reach the next leadership horizon. Everyone struggling to accelerate their career will keep this book at their fingertips for its rare, real-world advice for ascending through the levels of management—all of which require specific mindsets and capabilities that only a handful of people ever master. |
| degrees of marketing honchos: Dirty Politics Dirty Times Michael Ashcroft, 2006-10 In the summer of 1999, Michael Ashcroft (now Lord Ashcroft) became the subject of concerted attacks aimed at unseating him as Treasurer of the Conservative Party. This text sheds new light on the extraordinary life of an essentially private man. |
| degrees of marketing honchos: Dark Pools Scott Patterson, 2012-06-12 A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the bots--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next. |
| degrees of marketing honchos: Swarm Intelligence Felix Chan, Manoj Tiwari, 2007-12-01 In the era globalisation the emerging technologies are governing engineering industries to a multifaceted state. The escalating complexity has demanded researchers to find the possible ways of easing the solution of the problems. This has motivated the researchers to grasp ideas from the nature and implant it in the engineering sciences. This way of thinking led to emergence of many biologically inspired algorithms that have proven to be efficient in handling the computationally complex problems with competence such as Genetic Algorithm (GA), Ant Colony Optimization (ACO), Particle Swarm Optimization (PSO), etc. Motivated by the capability of the biologically inspired algorithms the present book on Swarm Intelligence: Focus on Ant and Particle Swarm Optimization aims to present recent developments and applications concerning optimization with swarm intelligence techniques. The papers selected for this book comprise a cross-section of topics that reflect a variety of perspectives and disciplinary backgrounds. In addition to the introduction of new concepts of swarm intelligence, this book also presented some selected representative case studies covering power plant maintenance scheduling; geotechnical engineering; design and machining tolerances; layout problems; manufacturing process plan; job-shop scheduling; structural design; environmental dispatching problems; wireless communication; water distribution systems; multi-plant supply chain; fault diagnosis of airplane engines; and process scheduling. I believe these 27 chapters presented in this book adequately reflect these topics. |
| degrees of marketing honchos: Burn Your Portfolio Michael Janda, 2013-05-27 It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes. |
| degrees of marketing honchos: Billboard , 2006-12-23 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| degrees of marketing honchos: Penn Square Bank failure United States. Congress. House. Committee on Banking, Finance, and Urban Affairs, 1982 |
| degrees of marketing honchos: In the Loop Office of Office of English Language Programs, Bureau of Bureau of Cultural and Educational Affairs, United States United States Department of State, Office of English Langua, 2015-02-17 In the Loop is divided into three parts: Part 1, Idioms and Definitions; Part 2, Selected Idioms by Category; and Part 3, Classroom Activities. The idioms are listed alphabetically in Part 1. Part 2 highlights some of the most commonly used idioms, grouped into categories. Part 3 contains classroom suggestions to help teachers plan appropriate exercises for their students. There is also a complete index at the back of the book listing page numbers for both main entries and cross-references for each idiom. |
| degrees of marketing honchos: If Harry Potter Ran General Electric Tom Morris, 2006-05-16 However important the magic of wands, brooms, cauldrons, potions, and spells might be to the vivid story telling of [the Harry Potter] books, it is merely incidental to their philosophy of life…. I can’t count the number of times I’ve heard someone in a business context say something like “I wish I could just magically solve all these problems” or “I’ll try my best to deal with this, but remember, I’m no magician.” What is particularly interesting is that the most difficult problems that the people in Harry’s world face are rarely solved with just magic, but rather by the use of intelligence, reasoning, planning, courage, determination, persistence, resourcefulness, creativity, fidelity, friendship, and many other qualities traditionally known by the philosophers in our world as virtues…. The meaning of life is not to be found in elixirs or incantations, secret words or exotic objects with esoteric powers, but in real moral virtue and the magic of what it can help us do….” J. K. Rowling’s novels about Harry Potter and the Hogwarts School of Witchcraft and Wizardry have captured the imaginations of people everywhere. In IF HARRY POTTER RAN GENERAL ELECTRIC, bestselling business author Tom Morris (IF ARISTOTLE RAN GENERAL MOTORS) uncovers the values and timeless truths that underlie Rawling’s hugely popular books and illuminate the lessons they offer to all of us in our careers and daily lives. But, you say, Harry Potter lives in a world of magic? What can we possibly learn to apply to our own careers and everyday lives? Morris shows that the most difficult problems Harry and his friends face are rarely solved by the use of magic alone. Rather, they are conquered by intelligence, reasoning, determination, creativity, friendship, and a host of other classic virtues–the very qualities, in fact, that make for success in every aspect of our lives. Blending an array of provocative examples from the novels with thought-provoking commentary on contemporary management practices, IF HARRY POTTER RAN GENERAL ELECTRIC offers readers a master’s course on leadership and ethics, told in an engaging and insightful way. |
| degrees of marketing honchos: The Robot in the Next Cubicle Larry Boyer, 2018-08-07 This optimistic and useful look at the coming convergence of automation, robotics, and artificial intelligence, shows how we can take advantage of this revolution in the workplace, crafting robot-proof jobs and not fearing the robocalypse. It's called the Fourth Industrial Revolution--a revolution fueled by analytics and technology--that consists of data-driven smart products, services, entertainment, and new jobs. Economist and data scientist Larry Boyer lays out the wealth of exciting possibilities this revolution brings as well as the serious concerns about its disruptive impact on the lives of average Americans. Most important, he shows readers how to navigate this sea of change, pointing to strategies that will give businesses and individuals the best chance to succeed and providing a roadmap to thriving in this new economy. Boyer describes how future workers may have to think of themselves as entrepreneurs, marketing their special talents as valuable skills that machines cannot do. This will be especially important in the coming employment climate, when full-time jobs are likely to decrease and industries move toward contract-based employment. He provides guidelines for identifying your individual talents and pursuing the training that will make you stand out. He also shows you how to promote your personal brand to give more exposure to your unique skills. Whether we like it or not, automation will soon transform the work place and employment prospects. This book will show you how to look for and take advantage of the opportunities that this revolution presents. |
| degrees of marketing honchos: The Tatas Girish Kuber, 2019-03-25 | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years. |
| degrees of marketing honchos: Competency Management Sudhir Warier, 2014-04-19 The modern day organizational landscape is witnessing rapid changes, both in its structure and management. Managing its intangible assets is of paramount importance to an organization irrespective of its size, sector or domain, to enable it withstand the rigors of the current global economies. Only organizations that have a well defined and integrated Competency Management Framework would be able to successfully survive and compete in the knowledge economies of the future. This book introduces the basis terms, terminologies, processes associated with organizational competency management. |
| degrees of marketing honchos: How We Got Here Andy Kessler, 2005-06-14 Best-selling author Andy Kessler ties up the loose ends from his provocative book, Running Money, with this history of breakthrough technology and the markets that funded them. Expanding on themes first raised in his tour de force, Running Money, Andy Kessler unpacks the entire history of Silicon Valley and Wall Street, from the Industrial Revolution to computers, communications, money, gold and stock markets. These stories cut (by an unscrupulous editor) from the original manuscript were intended as a primer on the ways in which new technologies develop from unprofitable curiosities to essential investments. Indeed, How We Got Here is the book Kessler wishes someone had handed him on his first day as a freshman engineering student at Cornell or on the day he started on Wall Street. This book connects the dots through history to how we got to where we are today. |
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Gain FREE college credit by completing Marketing Essentials* academy course offered at certain Pinellas County high schools. To potentially qualify for the free SPC credit, earn academic grades …
Statewide Program of Study: Marketing and Sales Business, …
The Marketing and Sales program of study focuses on occupational and educational opportunities associated with collecting information to estimate potential sales of a product or service and …
A Study on Personal Branding of Indian Corporate Honchos as …
Aaker (1997) examined the personality attributed to U.S. brands and found they fall into five main clusters: 1) sincerity, 2) excitement, 3) competence, 4) sophistication, and 5) ruggedness.
MARKETER’S GUIDE - Six Degrees
Frank Schab has over 30 years’ experience in branding, marketing and advertising. He is CEO of Six Degrees – a unique brand-building agency that combines psychology-based tools and …
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honchos a planman media iipm think tank publication gerald zaltman faculty of business administration, harvard business school co-creation: harvesting the unconscious to create value …
Degrees Of Marketing Honchos (book) - staging …
Degrees Of Marketing Honchos: All the Money in the World Peter W. Bernstein,Annalyn Swan,2008-12-02 From Wall Street to the West Coast from blue collar billionaires to blue blood fortunes …
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degrees of marketing honchos: In Search of Stupidity Merrill R. Chapman, 2003-07-08 Describes influential business philosophies and marketing ideas from the past twenty years and examines …
Statewide Program of Study: Marketing and Sales
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Street to the West Coast from blue collar billionaires to blue blood fortunes from the Google guys to hedge fund honchos this compulsively readable book gives us the lowdown on today richest …
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The Bachelor of Science in Business Administration with a Major in Marketing is a competency-based program that prepares graduates for a career in the fields of marketing and sales across a …
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Honchos brand has evolved and created a modern and trendy look and feel. This look and feel is adaptable to all Honchos locations, from take-away to the sit-in restaurants, to drive-through.
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HONCHOS specialises in flame-grilled chicken with a menu that features burgers, schwarmas and sandwiches. The menu also presents beef burgers, as well as hand cut chips that Honchos has …
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Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits. Successful completion of the …
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HONCHOS specialises in flame-grilled chicken with a menu that features burgers, schwarmas and sandwiches. The menu also presents beef burgers, as well as hand cut chips that Honchos has …
