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| deloitte chief marketing officer: Elevating the Human Experience Amelia Dunlop, 2021-10-26 Wall Street Journal bestseller Have you ever struggled to feel worthy at work? Do you know or lead people who do? When Amelia Dunlop first heard the phrase elevating the human experience in a leadership team meeting with her boss, she thought, He is crazy if he thinks we will ever say those words out loud to each other much less to a potential client. We've been conditioned to separate our personal and professional selves, but work is fundamental to our human experience. Love and worth have a place in work because our humanity and authentic identities make our work better. The acknowledgement of our intrinsic worth as human beings and the nurturing of our own or another's growth through love ultimately contribute to higher performance and organizational growth. Now as the Chief Experience Officer at Deloitte Digital, a leading Experience Consultancy, Amelia Dunlop knows we must embrace elevating the human experience for the advancement and success of ourselves and our organizations. This book integrates the findings of a quantitative study to better understand feelings of love and worth in the workplace and introduces three paths that allow individuals to create the professional experience they desire for themselves, their teams, and their clients. The first path explores the path of the self, an inward path where we learn to love ourselves when we show up for work, and examines the obstacles that hinder us. The second path centers around learning to love and recognize the worth of another in our lives, adding to the worth we feel and providing a source of meaning to our lives. The third path considers the community of work and learning to love and recognize the worth of those we meet every day at work, especially for those who may be systematically marginalized, unseen, or unrepresented. Drawing on her own personal journey to find love and worth at work in her twenty-year career as a management consultant, Amelia also weaves together insights from philosophers, theologians, and sociologists with the stories of people from diverse backgrounds gathered during her research. Elevating the Human Experience: Three Paths to Love and Worth at Work is for anyone who has felt the struggle to feel worthy at work, as well as for those who have no idea what it may feel like to struggle every day just to feel loved and worthy, but love people and lead people who do. It’s a practical approach to elevating the human experience that will lead to important conversations about values and purpose, and ultimately, meaningful change. |
| deloitte chief marketing officer: Leading Without Authority Keith Ferrazzi, Noel Weyrich, 2020-05-26 The #1 New York Times bestselling author of Never Eat Alone redefines collaboration with a radical new workplace operating system in which leadership no longer demands an office, an official title, or even a physical workplace. “An actionable methodology for any team to thrive during the decade of exponential change ahead.”—Peter H. Diamandis, founder of XPRIZE and Singularity University, bestselling co-author of Abundance, Bold, and The Future Is Faster Than You Think In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to “going higher together.” When external pressures are mounting, and employees are working from far-flung locations across the globe, says bestselling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies. But when we choose the bold new methodology of co-elevation as our operating model, we unlock the potential to boost productivity, deepen commitment and engagement, and create a level of trust, mutual accountability, and purpose that exceeds what could have been accomplished under the status quo. And you don’t need any formal authority to do it. You simply have to marshal a commitment to a shared mission and care about the success and development of others as much as you care about your own. Regardless of your title, position, or where or how you work, the ability to lead without authority is an essential workplace competency. Here, Ferrazzi draws on over a decade of research and over thirty years helping CEOs and senior leaders drive innovation and build high-performing teams to show how we can all turn our colleagues and partners into teammates and truly reboot the way we work together. |
| deloitte chief marketing officer: The Changing C-Suite José Luis Alvarez, Silviya Svejenova, 2022 This book is about changing corporate power structures. We examine the evolving ways in which power at the apex of complex organizations is structured through roles and relationships in anticipation of and in response to diverse contingencies and interests. Our focus is the changing C-suite, a term denoting the most important senior executives in an organization, characterized by the proliferation of and variation in new Chief X Officer (CXO) roles, where 'X' stands for a specific domain, such as sustainability, communication, digital, human resources, finance, etc. By exploring the emergence and evolution of these CXO roles, we seek to understand these elites' new command posts, sources of expertise and identity, competition and collaboration, and ways of getting things done-what we call their 'style'-thereby extending the political perspective of organizations, which has largely overlooked the changing structure and dynamics underlying executive power and actions. It is in moments of structural transformation, such as the ongoing incorporation of a plethora of new CXO roles on executive committees, that the political model of organizations is better revealed and assessed. The book develops a theoretical account, combined with a rich empirical illustration, of the C-suite's transformation over the last two decades: its magnitude and meaning, its co-construction by different interests, and its potential significance for corporate control. As C-suite incumbents have more leeway to construct their roles than managers at any other organizational layer, special attention is placed on their social and political action styles-- |
| deloitte chief marketing officer: Authentic Marketing Larry Weber, 2019-01-04 Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world. |
| deloitte chief marketing officer: Work Better Together: How to Cultivate Strong Relationships to Maximize Well-Being and Boost Bottom Lines Jen Fisher, Anh Nguyen Phillips, 2021-06-08 Power your business culture with strong workplace relationships—and watch productivity and profitability soar For years, companies have been implementing programs that promote social responsibility and improve employee health, both of which benefit the financial bottom line. Now it’s time to focus on positive social interactions and relationships in the workplace. Why? Research shows that authentic, trust-based relationships increase job satisfaction, engagement, productivity, and retention—and even decreased healthcare costs. In Work Better Together, two experts from Deloitte explain how working remotely, over-relying on digital communication, and always being “on” is fast-increasing feelings of isolation and burnout—and how a work culture driven by quality relationships can reverse these trends. The authors show how to cultivate positive relationships by: Focusing on self-care, such as physical health, quality sleep, and taking time off Tapping into human skills, such as empathy, authenticity, and communication Using technology with intentionality to strengthen relationships, while breaking the negative habits technology fosters Managing workplace relationships, whether you’re in the office every day or telecommuting—or something in between Developing a culture of strong relationships that drive quality collaboration throughout the organization Work Better Together walks you through the process of implementing change and fueling a much-needed corporate movement towards humanity in the workplace. Based on the authors’ 40+ combined years of experience, it helps you meet today’s employees’ most urgent needs, while benefitting your organization in real and measurable ways. |
| deloitte chief marketing officer: Summary of Keith Ferrazzi’s Never Eat Alone by Swift Reads Swift Reads, 2019-06-28 Never Eat Alone (first published in 2005, and updated in 2014) by Keith Ferrazzi and Tahl Raz is a how-to guide to networking. Networking is frequently cast as selfish or shallow... Purchase this in-depth summary to learn more. |
| deloitte chief marketing officer: Work Disrupted Jeff Schwartz, 2021-01-07 If you only read one book on the future of work, Work Disrupted: Opportunity, Resilience, and Growth in the Accelerated Future of Work should be that book. The future of work swept in sooner than expected, accelerated by Covid-19, creating an urgent need for new maps, new mindsets, new strategies-- and most importantly, a trusted guide to take us on this journey. That guide is Jeff Schwartz. A founding partner of Deloitte Consulting’s Future of Work practice, Schwartz brings clarity, humor, wisdom, and practical advice to the future of work, a topic surrounded by misinformation, fear, and confusion. With a fundamental belief in the power of human innovation and creativity, Schwartz presents the key issues, critical choices, and potential pitfalls that must be on everyone’s radar. If you're anxious about robots taking away your job in the future, you will take comfort in the realistic perspective, fact-based insights, and practical steps Schwartz offers. If you're not sure where to even begin to prepare, follow his level-headed advice and easy-to-follow action plans. If you're a business leader caught between keeping up, while also being thoughtful about the next moves, you will appreciate the playbook directed at you. If you're wondering how Covid-19 will change how and where you will work, Work Disrupted has you covered. Written in a conversational style by Schwartz, with Suzanne Riss, an award-winning journalist and book author, Work Disrupted offers a welcome alternative to books on the topic that lack a broad perspective or dwell on the problems rather than offer solutions. Timely and insightful, the book includes the impact of Covid-19 on our present and future work. Interviews with leading thinkers on the future of work offer additional perspectives and guidance.Cartoons created for the book by leading business illustrator Tom Fishburne bring to life the reader’s journey and the complex issues surrounding the topic. Told from the perspective of an economist, management advisor, and social commentator, Work Disrupted offers hope--and practical advice--exploring such topics as: How we frame what lies ahead is a critical navigational tool. Discover the signposts that can serve as practical guides for individuals who have families to support, mortgages to pay, and want to stay gainfully employed no matter what the future holds. The importance of recognizing the rapidly evolving opportunities in front of us. Learn how to build resilience—in careers, organizations, and leaders—for what lies ahead. Why exploring new mental models helps us discover the steps we need to take to thrive. Individuals can decide how to protect their livelihood while businesses and public institutions can consider how they can lead and support workforces to thrive in twenty-first-century careers and work. Jeff's marvelous book is a roadmap for the new world of work with clear signposts. His insights will help readers discover opportunities, take action, and find hope in uncertain times. The ideas are fresh, beautifully crafted, and immediately applicable. This is not only a book to be read, but savored and used. —Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan; Partner, the RBL Group; Co-author Reinventing the Organization |
| deloitte chief marketing officer: Mastering Marketing Agility Andrea Fryrear, 2020-07-07 The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive—customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage—along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations. |
| deloitte chief marketing officer: Stand-out Marketing Simon Kelly, Paul Johnston, Stacey Danheiser, 2020-12-03 How do we get customers to choose us over our competitors?In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a sea of sameness by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage. |
| deloitte chief marketing officer: Provoke Geoff Tuff, Steven Goldbach, 2021-09-15 Explore a new and effective method for seizing opportunity in the face of uncertainty In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently. Tuff and Goldbach offer up a compelling argument for the proposition that taking a wait and see approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance. In this book you’ll discover: An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of if to being a matter of when Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true provocateurs shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities. |
| deloitte chief marketing officer: Brand Resilience Jonathan R. Copulsky, 2011-05-10 As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards. |
| deloitte chief marketing officer: Never Eat Alone Keith Ferrazzi, Tahl Raz, 2014-06-05 An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York. |
| deloitte chief marketing officer: Brand Society Martin Kornberger, 2010-01-21 A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. |
| deloitte chief marketing officer: Enterprise Risk Management Philip E. J. Green, 2015-08-06 Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while also showing how these principles apply to physical, financial, brand, and global strategy risks. Enterprise Risk Management is ideal for executives and managers across the entire organization, providing the comprehensive understanding they need, in everyday language, to successfully navigate, manage, and mitigate the complex risks they face in today's global market. - Provides a framework on which to build an enterprise-wide system to manage risk and potential losses in business settings - Solves the problem of differing strategies, techniques, and terminology within an organization by presenting the core principles common to managing all types of risks - Offers principles which apply to physical, financial, brand, and global strategy risks - Presents useful, building block information in everyday language for both managers and risk practitioners across the entire organization |
| deloitte chief marketing officer: Entrepreneurial Marketing Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, 2023-03-08 An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide. |
| deloitte chief marketing officer: Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books) Harvard Business Review, 2023-06-13 Lead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different locations at different times of day. How can you keep your team engaged and remain connected and visible, both in person and virtually? Managing Teams in the Hybrid Age: The HBR Guides Collection offers ideas and strategies to lead your team to its highest, most productive potential, whether they're working across the table or across an ocean. Included in this eight-book set are: HBR Guide to Managing Flexible Work, HBR Guide to Remote Work, HBR Guide to Being a Great Boss, HBR Guide to Leading Teams, HBR Guide to Making Every Meeting Matter, HBR Guide to Motivating People, HBR Guide to Collaborative Teams, and HBR Guide to Beating Burnout. You'll learn how to: Adjust to the flexible work arrangements that promote productivity and inclusion for you and your team members Craft a work-from-home routine that makes it easier, rather than harder, to work remotely Embody what it means to be a supportive and successful leader Create an efficient, collaborative, and motivated team Hold purposeful, engaging, and efficient meetings Prioritize employees' professional development and job satisfaction Use passion and influence to promote effective collaborative teams Make the necessary changes to prevent burnout Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| deloitte chief marketing officer: What the New Breed of CMOs Know That You Don't Ms MaryLee Sachs, 2013-08-28 This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ‘up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO. |
| deloitte chief marketing officer: Why Business People Speak Like Idiots Brian Fugere, Chelsea Hardaway, Jon Warshawsky, 2005-03-02 Ole! If you think you smell something at work, there's probably good reason--bull has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight--for those who want to climb the corporate ladder, but refuse to check their personality at the door. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest and engaging weekend people into boring business stiffs: • The Obscurity Trap: After extensive analysis of the economic factors facing our industry, we have concluded that a restructuring is essential to maintaining competitive position. A task force has been assembled... These are the empty calories of business communication. And, unfortunately, they're the rule. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms, and evasiveness. • The Anonymity Trap: Businesses love clones--easy to hire, easy to manage, easy to train, easy to replace--and almost everyone is all too happy to oblige. We outsource our voice through templates, speechwriters and email, and cave in to conventions that aren't really even rules. • The Hard-Sell Trap: Legions of business people fall prey to the Hard-Sell Trap. We overpromise. We accentuate the positive and pretend the negative doesn't exist. This may work for those pushing Ginsu knives and miracle Abdominizers, but it's dead wrong for persuading business people to listen. • The Tedium Trap: Everyone you work with thinks about sex, tells stories, gets caught up in life's amazing details, and judges everyone else by the way they look and act. We live to be entertained. We all learned that in Psychology 101, except for the business idiots who must have skipped that semester. They tattoo their long executive-sounding titles on their foreheads, dump pre-packaged numbers on their audience, and virtually guarantee that we want nothing to do with them. This is your wake-up call. Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. Fast Company magazine named Why Business People Speak Like Idiots one of the ideas and trends that will change how we work and live in 2005. So grab your cape and sharpen your sword. It's time to fight the bull! |
| deloitte chief marketing officer: B to B. , 2002 |
| deloitte chief marketing officer: An Investment Perspective on Global Value Chains Christine Zhenwei Qiang, Yan Liu, Victor Steenbergen, 2021-06-15 This report investigates the role of foreign direct investment (FDI) in helping developing countries participate in global value chains (GVCs). It combines the perspectives and strategies from three types of players: multinational corporations, domestic firms and governments. It aims to provide practical guidance for developing countries to develop strategies that use FDI to strengthen GVC participation and upgrading. The report has six main chapters: 1. FDI and GVCs. Assesses the trade-investment nexus and analyzes the effect of FDI in countries’ GVC participation and upgrading at the country level. 2. MNCs shape GVC development. Highlights MNCs' contribution to global economy and how their business strategies shape the evolution of GVCs. The chapter also compares MNCs' business strategies in terms of outsourcing and offshoring, risk mitigation and increasing market power across GVC archetypes. 3. Domestic firm perspectives on GVC participation. Looks at the various paths domestic firms can take to internationalize their production and trade. Investigates domestic firm characteristics that predict higher GVC participation, and the effect of GVC participation on firm performance. 4. Investment policy and promotion: what is in a government’s toolbox? Summarizes the various policy instruments governments have at their disposal to help attract MNCs to their country and facilitate GVC participation of domestic firms. 5. Integrating countries into GVCs. Draws on a range of case studies to illustrate how governments can develop coherent strategies and policy packages to integrate their countries into GVCs. 6. FDI and GVCs in the wake of COVID-19. Reflects the impact of COVID-19 on FDI and GVCs, the response from multinationals and suppliers, and the implications for GVC reconfiguration. In addition, there are seven case studies that offer more nuanced analysis on the GVC participation in selected countries and sectors: • Five qualitative case studies: Five countries have been selected that managed to use FDI to stimulate GVC participation using a range of approaches. By design, these five countries also cover five different GVC archetypes. These countries are: (1) Kenya (horticulture); (2) Dominican Republic (textiles); (3) Mauritius (tourism); (4) Malaysia (electronics); (5) China (software). • Two quantitative case studies: Rwanda, West-Bengal (India). These use a combination of firm- and transaction level datasets to study firm-level dynamics that explain the role of multinational and domestic firms across GVCs. |
| deloitte chief marketing officer: Review of the Welfare of Animals in Agriculture United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry (2007- ), 2008 |
| deloitte chief marketing officer: Handbook of Entrepreneurship and Marketing Ian Fillis, Nick Telford, 2020-07-31 This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship. |
| deloitte chief marketing officer: Building Digital Culture Daniel Rowles, Thomas Brown, 2017-01-03 WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital. |
| deloitte chief marketing officer: Psychological Safety (HBR Emotional Intelligence Series) Harvard Business Review, Amy C. Edmondson, Daisy Auger-Dominguez, Erica Keswin, Ron Carucci, 2024-09-03 Create a space where everyone can contribute and shine. Psychological safety is a shared belief within a team that it's OK to speak up, ask questions, take risks, and make mistakes without fear of repercussions. And it's a leader's job to create it. This book offers a rich understanding of this concept—and the trust and humility that must come with it. You'll learn how to build a psychologically safe environment, acknowledge difficult topics and emotions, and ensure that everyone feels comfortable in fully engaging with those around them. This volume includes the work of: Amy C. Edmondson Daisy Auger-Dominguez Erica Keswin Ron Carucci How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. |
| deloitte chief marketing officer: Management Consultancy in the 21st Century Fiona Czerniawska, 1999-02-08 Management consultancy is one of the fastest growing markets in the world today, with the worldwide fees estimated to total more than $60bn. This pace of growth looks set to continue, but the future holds significant challenges. This book assesses the key opportunities and risks facing the consulting industry over the next twenty years, such as: - the changing client-consultant relationship, with clients demanding more tangible benefits in a shorter time - access to new international capital will determine the survival of consulting firms - more complex relationships between consulting firms, with new alliances between traditional rivals in order to address new markets - a more blurred boundary between the roles of clients and consultants The author is a management consultant of long-standing experience and she quotes from interviews with leading partners from some of the world's most influential firms, including Andersen Consulting, PricewaterhouseCoopers, KPMG, Deloitte & Touche and the Boston Consulting Group. This will be essential reading for anyone already working as a consultant or considering doing so, and for people who buy or work with consultants. |
| deloitte chief marketing officer: HBR Guide to Better Mental Health at Work (HBR Guide Series) Harvard Business Review, 2022-09-27 Build a mentally healthy workplace. Mental health is just as important as physical health. Yet being honest about depression, anxiety, and other psychological conditions at work can feel risky—and hasn’t always been welcome. How can you ensure that you and your colleagues feel as though mental health is supported at the office? The HBR Guide to Better Mental Health at Work contains practical tips and advice to help you bring mental health out of the shadows and into everyday conversations. You'll learn how to: Build habits to support your mental health Stay productive even when you're not feeling like yourself Talk about mental heath with peers and managers Reach out to someone who might be struggling Consider the impact of intersectionality Offer the benefits people really need Fight the stigma and reduce shame Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| deloitte chief marketing officer: Unstructured Data Analytics Jean Paul Isson, 2018-03-02 Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis. |
| deloitte chief marketing officer: Marketing , 2008 |
| deloitte chief marketing officer: Directory of Corporate Counsel, 2023 Edition , |
| deloitte chief marketing officer: Signal , 2012 |
| deloitte chief marketing officer: Entrepreneurial Marketing Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, 2024-08-07 Bapak pemasaran modern, Philip Kotler, memberikan wawasan baru tentang pemasaran dalam dunia yang selalu berubah. Pemasaran sudah terlalu profesional. Pemasaran membutuhkan lebih banyak kreativitas dan semangat entrepreneurial. Buku ini merupakan seruan keras kepada para pemasar untuk merengkuh strategi baru yang menarik, sesuai dengan dunia pasca-COVID. COVID-19 telah mengguncang lingkungan bisnis hingga ke intinya dan secara mendasar mengubah cara merek berinteraksi dengan konsumen. Dalam buku ini, Anda akan mempelajari cara memanfaatkan Model Omnihouse dan pendekatan baru yang memadukan berbagai dikotomi dalam perusahaan agar semuanya bisa berinteraksi secara lebih baik dengan para pemangku kepentingan. Anda bisa menemukan cara menempatkan aspek entrepreneurial dan operasional dari rencana pemasaran Anda sebagai titik pusat aktivitas saat mengeksplorasi studi kasus pemasaran yang informatif dan mencerahkan di setiap bab buku ini. Ini merupakan buku yang wajib dibaca oleh siapa pun yang tertarik untuk mengembangkan merek mereka saat ini, ketika prinsip-prinsip pemasaran yang sebelumnya diterima secara luas mulai dipertimbangkan kembali. Buku ini layak menjadi pegangan para profesional pemasaran, eksekutif, pendiri, manajer, dan siapa pun yang ingin melihat sekilas strategi pemasaran yang akan membawa mereka ke tahun 2030 dan selanjutnya. |
| deloitte chief marketing officer: Designing Brand Identity Alina Wheeler, Rob Meyerson, 2024-03-06 Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. |
| deloitte chief marketing officer: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| deloitte chief marketing officer: The Business Romantic Tim Leberecht, 2015-01-06 Top 10 Motivational Books of 2015 - Inc.com Top 10 Creative Leadership Books of 2015 - Forbes Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives. |
| deloitte chief marketing officer: The Technology Fallacy Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, Garth R. Andrus, 2022-08-23 Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review. |
| deloitte chief marketing officer: Diversity, Equity, and Inclusion at Work George B. Cunningham, 2023-10-10 Diversity, Equity, and Inclusion at Work is a comprehensive, accessible text focusing on DEI and how they influence employees’ access to work, their experiences in the workplace, and the outcomes for teams and organizations. The book examines the differences in opportunities and experiences among different groups as well as the ways managers can create more diverse, equitable, and inclusive workplaces. The book takes a multilevel approach and breaks down the issues to consider the micro-, meso-, and macro-level factors of DEI. The book is structured around three parts. The first section offers an overview of the foundations of DEI, including an overview and its relevance for aspiring managers, theoretical tenets of diversity, research in the area, and the constructs of bias. In the second section, the author examines the various forms of diversity, including race, gender, age, disability, appearance, sexual orientation and gender identity, religion, and social class. The final part supports the reader in thinking through strategies for reducing bias, creating diverse and inclusive workplaces, and ways organizations can impact the DEI in their communities. Pedagogical features include the following: ■ DEI at Work cases to open each chapter ■ DEI in Practice to connect theory to real-life examples ■ Different Point of View boxes to present alternative perspectives ■ Expert Perspectives to hear from professionals in the field ■ Further reading and web resources to take extended learning opportunities ■ Review questions to test knowledge |
| deloitte chief marketing officer: The Advocate , 2001-10-23 The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States. |
| deloitte chief marketing officer: Business 2.0 , 2006 |
| deloitte chief marketing officer: Fortune Makers Michael Useem, Harbir Singh, Liang Neng, Peter Cappelli, 2017-03-14 Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee not the old state-owned enterprises, but private companies that have had to invent their way forward out of the wreckage of an economy in tatters following the Cultural Revolution. Outside of brand names such as Alibaba and Lenovo, little is known, even by the Chinese themselves, about the people present at the creation of these innovative businesses. Fortune Makers provides sharp insights into their unique styles -- a distinctive blend of the entrepreneur, the street fighter, and practices developed by the Communist Party -- and their distinctive ways of leading and managing their organizations that are unlike anything the West is familiar with. When Peter Drucker published Concept of the Corporation in 1946, he revealed what made large American corporations tick. Similarly, when Japanese companies emerged as a global force in the 1980s, insightful analysts explained the practices that brought Japan's economy out of the ashes -- and what managers elsewhere could learn to compete with them. Now, based on unprecedented access, Fortune Makers allows business leaders in the United States and the rest of the West to understand the essential character and style of Chinese corporate life and its dominant players, whose businesses are the foundation of the domestic Chinese market and are now making their mark globally. |
| deloitte chief marketing officer: Mastering Community Christine Porath, 2022-03-08 From the author of Mastering Civility, a thoroughly researched exploration of the impact and importance of building thriving communities, with actionable steps on how to create them in your work and broader life. In her powerful new book, Christine Porath explores how the rise of technology and modern workplace practices have fractured our communications yet left us always “on” digitally. Through now common practices like hot-desking and remote work (even without the added isolation of social distancing we experienced during the pandemic), our human interactions have decreased, and so too have our happiness levels. This lack of a “human factor” is sparking a crisis in mental health that will have repercussions for years to come, leaving people lonelier and making the bottom line suffer, too. What Christine has discovered in her research is that leaders, organizations, and managers of all stripes may recognize there is a cost, but have no idea as to implement the cure: Community. With her signature depth and grasp of research across myriad industries including business, healthcare, hospitality, and sports, Christine extrapolates from the statistics on the experiences of hundreds of thousands of people across six continents to show us the potential for change. Through sharing information about the community, empowering decision-making discretion and autonomy, creating a respectful environment, offering feedback, providing a sense of meaning, and boosting member well-being, anyone can help a community truly flourish. The applications are endless, the stories are positive and uplifting, and will inspire the reader to establish and grow their community—be it in the workplace or the PTA—and make it thrive. |
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