Advertisement
| degree in advertising and marketing: Emotional Appeals in Advertising Banking Services Emmanuel Mogaji, 2018-05-01 Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising. |
| degree in advertising and marketing: A Degree in a Book: Marketing John Jessup, Joel Jessup, 2022-04-01 A comprehensive, highly visual guide to everything you can learn in a Marketing degree. This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management • Market research • Product development • Buyer behavior and the impact of popular culture, ethics and social responsibility • Digital marketing including social media and SEO • Retail - in all its many forms • How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time. |
| degree in advertising and marketing: The Psychology of Advertising Bob M. Fennis, Wolfgang Stroebe, 2015-12-22 Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages get across successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication. |
| degree in advertising and marketing: Kiasunomics©: Stories Of Singaporean Economic Behaviours Sumit Agarwal, Swee Hoon Ang, Tien Foo Sing, 2017-11-10 Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or why you can't find a taxi when you need one? What about the effects of superstitious beliefs on housing prices? Kiasunomics© explores these issues and more in a series of stories through the lens of Teng, the protagonist of this book. Told in a conversational story-telling style yet grounded on rigorous research, the book explains the influences and outcomes of the decisions we make, using simple economic logic.The book follows the life journey of Teng — from birth to adulthood — and examines how seemingly innocuous decisions bear economic consequences on his life. It starts with the decision by Teng's parents to have him as a Dragon baby and shows how this decision affects not only his education but also his career and spending in the long term. The grown-up Teng in later chapters, is a taxi driver who learns that the daily budgeting of finances from many of his taxi-driving friends has proven to be poor financial planning. The story also shows how his purchase of a flat based on superstitious beliefs, and its location near a primary school and a Mass Rapid Transit station influences prices, and with some surprising results.This book touches the man on the street with issues that many Singaporeans can identify with. These include how Singaporeans' shopping in Johor affects their spending and savings; how different shoppers respond variedly to predictable promotions such as the Great Singapore Sale; how the haze or a mere nearby construction site affects water and electricity consumption; how playing golf elevates women's opportunities to sit on corporate boards; how Singaporeans' travel patterns are affected by their opinion towards public transportation; and how retirement poses financial challenges in silver years. These and many more are unravelled in the 20 stand-alone chapters through the authors' application of their research findings to day-to-day issues.Kiasunomics© brings to light that research can be made relevant to our daily living. Research helps us make sense of what we do and with that, we can learn to make better decisions for a smarter thinking nation. |
| degree in advertising and marketing: Free Stylin' Elena Romero, 2012-04-06 This book sources interviews with scholars, urban designers, music experts, financial analysts, retailers, and hip hop celebrities to chronicle the compelling story of how hip hop transformed the fashion world and exploded into a $3 billion clothing industry. For years, designers and manufacturers took cues from the streets to enhance their clothing lines, but before the 1980s the urban consumer was never recognized as a viable demographic. In a push to appeal to young customers, the fashion industry began hiring and backing talented African American designers and entrepreneurs. This seemingly unconventional union made business sense: seasoned fashion executives brought proven track records, while aspiring designers provided street credibility and a fresh perspective on design. The end result: a multi-billion dollar industry. This book traces the fascinating unfolding of hip hop fashion from its roots to the present day. It explores how hip hop transitioned from the hood to the runway; how race, ethnicity, and culture played into commercialism; how celebrities impacted the fashion industry; and what ultimately led major department stores to jump on the urban bandwagon. Utilizing the author's journalistic lens and based upon interviews with urban fashion designers, entrepreneurs, fashion veterans, trend forecasters, and hip hop celebrities, each chapter is akin to an oral history that provides not just facts but also invaluable analysis and historical perspective. |
| degree in advertising and marketing: Cases in Advertising and Marketing Management Edd Applegate, Art Johnsen, 2007 Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena... |
| degree in advertising and marketing: Social IMC Randy Hlavac, 2014-04-21 There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach. A “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales. |
| degree in advertising and marketing: A Degree in a Book: Philosophy Peter Gibson, 2018-12-12 A perfect introduction for students and laypeople alike, A Degree in a Book: Philosophy provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of philosophy, this book makes learning the subject easier than ever. Including ideas from Aristotle and Zeno to Descartes and Wittgenstein, it covers the whole range of western thought. By the time you finish reading this book, you will be able to answer questions like: • What is truth? • What can I really know? • How can I live a moral life? • Do I have free will? |
| degree in advertising and marketing: Hey, Whipple, Squeeze This Luke Sullivan, 2016-01-19 The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. |
| degree in advertising and marketing: Introduction to Public Affairs IntroBooks Team, Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run. |
| degree in advertising and marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| degree in advertising and marketing: Strategic Advertising Management Larry Percy, Richard H. Elliott, 2021 |
| degree in advertising and marketing: A Degree in a Book: Psychology Alan Porter, 2018-12-15 A perfect introduction for students and laypeople alike, A Degree in a Book: Psychology provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of psychology, this book makes understanding the human mind easier than ever. Including the theories of Francis Galton, Sigmund Freud, Ivan Pavlov, and many more, it covers the whole range of psychological research. By the time you finish reading this book, you will be able to answer questions such as: • How do we learn? • Do groups make better decisions than individuals? • How do we study the living brain? • What are the components of personality? |
| degree in advertising and marketing: Evolving Entrepreneurial Education Victoria L. Crittenden, Kathryn Esper, Rosa Slegers, Nathaniel Karst, 2015-08-14 In this book, written by educators for educators, scholars from a variety of academic disciplines at Babson College share their experiences in inspiring the next generation of entrepreneurs. It offers unique insights into how self and contextual awareness is created and delivered. |
| degree in advertising and marketing: Advertising Design by Medium Robyn Blakeman, 2022-03-28 Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596 |
| degree in advertising and marketing: Humor in Advertising Marc G. Weinberger, Charles S. Gulas, Charles R. Taylor, 2021-06-21 Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising. |
| degree in advertising and marketing: Occupational Outlook Handbook , 2008 |
| degree in advertising and marketing: VGM's Careers Encyclopedia Editors of VGM, 2001-10-24 One-stop reference to more than 200 careers This is the one essential career guide for job seekers, students, librarians, guidance counselors, and parents. With more than 200 descriptions of the most popular jobs in America, VGM's Careers Encyclopedia is an indispensable guide for job seekers in any field. Completely revised and updated, this edition reflects today's career landscape and prepares readers to navigate tomorrow's evolving workplace with informed career choices that will get them started on the path to career success. The detailed career descriptions are presented in an easy to use A to Z format. Each listing begins with a general description of the job, followed by detailed information on: Job outlook Qualifications Education and training Income potential Work settings Opportunities for advancement Sources for further information Every entry has been thoroughly reviewed and revised to reflect the latest information available from the United States Department of Labor, Bureau of Labor Statistics. |
| degree in advertising and marketing: My Life in Advertising and Scientific Advertising Claude Hopkins, 1998 Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher. |
| degree in advertising and marketing: Growth Hacker Marketing Ryan Holiday, 2014-09-30 A primer on the future of PR, marketing and advertising — now revised and updated with new case studies Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. |
| degree in advertising and marketing: Idea Industry , You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry. |
| degree in advertising and marketing: Occupational Outlook Handbook 2010-2011 (Paperback) Labor Dept. (U.S.), Bureau of Labor Statistics, 2010 An important resource for employers, career counselors, and job seekers, this handbook contains current information on today's occupations and future hiring trends, and features detailed descriptions of more than 250 occupations. Find out what occupations entail their working conditions, the training and education needed for these positions, their earnings, and their advancement potential. Also includes summary information on 116 additional occupations. |
| degree in advertising and marketing: Occupational Outlook Quarterly , 2004 |
| degree in advertising and marketing: Careers in Information Science Louise Schultz, 1963 Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author). |
| degree in advertising and marketing: Bulletin of the United States Bureau of Labor Statistics , 1913 |
| degree in advertising and marketing: DAGMAR, Defining Advertising Goals for Measured Advertising Results Solomon Dutka, 1995 Describes the technique for thinking about and evaluating advertising expenditure |
| degree in advertising and marketing: Ad Critique Nancy R. Tag, 2012 This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising. |
| degree in advertising and marketing: Career in Digital Marketing Shahbaz Shaikh, 2021-10-26 In this book, I have explained Digital Marketing, the Scope of Digital Marketing, Modules of Digital Marketing, Importance of Digital Marketing, and How you can learn digital marketing. In today's era, digital marketing is the very important to feel you can grow your business with this as well as you can make your career in this. |
| degree in advertising and marketing: Global Marketing Management Masaaki (Mike) Kotabe, Kristiaan Helsen, 2020-01-09 Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning. |
| degree in advertising and marketing: Career Opportunities in Casinos and Casino Hotels Shelly Field, 2009 Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist. |
| degree in advertising and marketing: The College Success Cheat Sheet Jonathan Davidson, 2015-07-11 Do you want to get all A's and still have time to enjoy college? It's possible, but only by studying smarter, not harder. The College Success Cheat Sheet will show you how by helping you master the art and science of rapid, effective learning. Drawing from his journey of failing multiple classes in a community college to graduating with the President's Award from a private university and through interviews with top students from across the country, Jonathan Davidson shares the methods that great students use in order to stand out in college. Now, with this step-by-step guide, you can put these simple ideas into practice and learn how to: * Cut study time and boost long-term memory with the spacing effect, described by researchers as, [O]ne of the most remarkable phenomena to emerge from laboratory research on learning. * Use English to conquer math * Review textbook chapters in ten minutes or less * Crush even the hardest timed exams * Commit plagiarism to learn how to write stronger papers * Sleep your way to straight A's * Find work during and after college Four years is too much of your life to spend cramming and stressing over your studies. With this guide to college success, you can earn the grades you want and still have time to make the most of your college years. The College Success Cheat Sheet is efficient and effective while managing to be enjoyable at the same time. The witty, conversational style draws the reader in, and the techniques are based on solid science. I highly recommend it! -Leslie R. Martin, PhD, co-author of The Longevity Project Fun, witty, and full of priceless advice. I wish I'd had this book when I was a freshman. - Rachael Lang, college student |
| degree in advertising and marketing: Career Opportunities in the Energy Industry Allan Taylor, James Robert Parish, 2008 Presents one hundred and thirty job descriptions for careers within the energy industry, and includes positions dealing with coal, electric, nuclear energy, renewable energy, engineering, machine operation, science, and others. |
| degree in advertising and marketing: Advertising Education Around the World Jef I. Richards, Billy I. Ross, American Academy of Advertising, Michigan State University. Department of Advertising & Public Relations, 2014 Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising. -- Back cover. |
| degree in advertising and marketing: Services Marketing Dr.S. Sudhakar, Dr. Nirav R. Joshi, Dr. D. David Winster Praveenraj, |
| degree in advertising and marketing: Adweek , 2000-04 |
| degree in advertising and marketing: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| degree in advertising and marketing: CIM Coursebook: Delivering Customer Value through Marketing Ray Donnelly, 2010-09-08 Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk |
| degree in advertising and marketing: The 360 Degree Brand in Asia Mark Blair, Richard Armstrong, Mike Murphy, 2003-02-17 360 marketing is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner. |
| degree in advertising and marketing: Psychology Alan Porter, 2018 The perfect introduction to psychology, this title covers every major subject of psychology and every methodology. Including helpful diagrams, summary sections, ideas for further reading and questions to consider, you will soon be able to understand the differences between Freud and Jung, its relationship to neuroscience and physiology, and how psychology is used in our everyday lives. |
| degree in advertising and marketing: The Age of Surveillance Capitalism Shoshana Zuboff, 2019-01-31 THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEAR ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR Shortlisted for The Orwell Prize 2020 Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called surveillance capitalism, and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves. |
CUNY PATHWAYS BBA in Marketing Management …
Mar 10, 2021 · Students have three possible paths for admission into the Zicklin School of Business to pursue the Bachelors of Business Administration (BBA) degree. (Detailed info,
CURRICULUM IN MARKETING Bachelor of Arts Degree
Bachelor of Arts Degree Advertising and Social Media Marketing Concentration Advisor: 2024-2025 FAILED COURSES ACCT 2000 ACCT 2250 BLAW 2310 MRKT 3730 MRKT 4320 …
Marketing - Advertising Concentration (MKTA) 2025-2026 …
Marketing MKTG 300 3 * ENGL 102, 54 hrs. Management ENGL 102, 54 hrMNGT 301 3 * s. MNGT 368 3 QBA 283 * Quantitative Analysis QBA 282 3 * MATH 106, OIS 200 QBA 283 3 …
BS Business Administration & Data Analysis: Digital Marketing …
Digital Marketing and Advertising Cognate 2024-2025 Degree Completion Plan Important : This degree plan is effective for those starting this degree program in fall 2024 through summer...
Advertising and Marketing Communications AAS Degree …
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, …
Digital Marketing & Advertising - Associate of Applied Science
The Associate of Applied Science in Digital Marketing and Advertising will prepare students for positions in advertising and marketing fields. Students will have a working knowledge of …
Department of Marketing - University of Texas at San Antonio
Sep 10, 2024 · The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s …
BCom Marketing Management - University of Johannesburg
Frequently asked questions about Marketing and Marketing qualifications Find answers to some frequently asked questions like Why study marketing? What do marketers earn? Is Marketing …
Bachelor of Arts in - Nicholson School of Communication and …
Students learn to plan, write and execute advertising campaigns and public relations strategies. It is a limited access degree program, which means that a separate application must be …
Associate in Arts Degree Advertising / Public Relations Pathway
This document outlines the courses needed to complete your AA degree (which requires 60 eligible credits) based on your degree pathway. These courses include general education …
Bachelor of Science Business Administration, Marketing
The Bachelor of Science in Business Administration with a Major in Marketing is a competency-based program that prepares graduates for a career in the fields of marketing and sales …
CURRICULUM IN MARKETING Bachelor of Arts Degree
OPERATIONS MGMT & INFO SYSTEMS (12 hrs) 30 Additional hours are required for second degree * * 3 0 * * 3 0 * * 3 0 * * 3 0 MRKT 4320 MRKT 4420SPRING ONLY MRKT 4440 …
Marketing Marketing Major - New Brunswick - Rutgers …
A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations, and advertising. A master of business administration degree is …
Advertising and Marketing Communications BS Degree Program
Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce …
Associate of Science in Marketing Management - 2126
Program Description: The Associate of Science degree in Marketing Management, emphasizes the development of management and leadership skills needed in marketing occupations such …
Advertising and Marketing Communications One-Year AAS …
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, …
- DIGITAL MARKETING - Liberty University
- DIGITAL MARKETING & ADVERTISING - ONLINE Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will …
CURRICULUM IN MARKETING Bachelor of Arts Degree
Bachelor of Arts Degree Advertising and Social Media Marketing Concentration Advisor: 2022-2023 ACCT 200 ACCT 225 BLAW 231 MRKT 373 MRKT 432 MRKT 442 SPRING ONLY …
CURRICULUM IN MARKETING Bachelor of Arts Degree
ADVERTISING & SOCIAL MEDIA CONCENTRATION COURSES (27 hrs) UNOFFICIAL CURRICULUM IN MARKETING Bachelor of Arts Degree Advertising and Social Media …
CUNY PATHWAYS BBA in Marketing Management …
Mar 10, 2021 · Students have three possible paths for admission into the Zicklin School of Business to pursue the Bachelors of Business Administration (BBA) degree. (Detailed info,
CURRICULUM IN MARKETING Bachelor of Arts Degree
Bachelor of Arts Degree Advertising and Social Media Marketing Concentration Advisor: 2024-2025 FAILED COURSES ACCT 2000 ACCT 2250 BLAW 2310 MRKT 3730 MRKT 4320 MRKT …
Marketing - Advertising Concentration (MKTA) 2025-2026 …
Marketing MKTG 300 3 * ENGL 102, 54 hrs. Management ENGL 102, 54 hrMNGT 301 3 * s. MNGT 368 3 QBA 283 * Quantitative Analysis QBA 282 3 * MATH 106, OIS 200 QBA 283 3 OIS 200, …
BS Business Administration & Data Analysis: Digital Marketing …
Digital Marketing and Advertising Cognate 2024-2025 Degree Completion Plan Important : This degree plan is effective for those starting this degree program in fall 2024 through summer...
Advertising and Marketing Communications AAS Degree …
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, …
Digital Marketing & Advertising - Associate of Applied Science
The Associate of Applied Science in Digital Marketing and Advertising will prepare students for positions in advertising and marketing fields. Students will have a working knowledge of design …
Department of Marketing - University of Texas at San Antonio
Sep 10, 2024 · The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s …
BCom Marketing Management - University of Johannesburg
Frequently asked questions about Marketing and Marketing qualifications Find answers to some frequently asked questions like Why study marketing? What do marketers earn? Is Marketing the …
Bachelor of Arts in - Nicholson School of Communication and …
Students learn to plan, write and execute advertising campaigns and public relations strategies. It is a limited access degree program, which means that a separate application must be submitted …
Associate in Arts Degree Advertising / Public Relations Pathway
This document outlines the courses needed to complete your AA degree (which requires 60 eligible credits) based on your degree pathway. These courses include general education requirements …
Bachelor of Science Business Administration, Marketing
The Bachelor of Science in Business Administration with a Major in Marketing is a competency-based program that prepares graduates for a career in the fields of marketing and sales across a …
CURRICULUM IN MARKETING Bachelor of Arts Degree
OPERATIONS MGMT & INFO SYSTEMS (12 hrs) 30 Additional hours are required for second degree * * 3 0 * * 3 0 * * 3 0 * * 3 0 MRKT 4320 MRKT 4420SPRING ONLY MRKT 4440 MRKT 3000+ …
Marketing Marketing Major - New Brunswick - Rutgers …
A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations, and advertising. A master of business administration degree is …
Advertising and Marketing Communications BS Degree …
Students in the Advertising and Marketing Communications major develop integrated marketing communication (IMC) campaigns, media plans, and special events; direct and produce television …
Associate of Science in Marketing Management - 2126
Program Description: The Associate of Science degree in Marketing Management, emphasizes the development of management and leadership skills needed in marketing occupations such as …
Advertising and Marketing Communications One-Year …
The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, …
- DIGITAL MARKETING - Liberty University
- DIGITAL MARKETING & ADVERTISING - ONLINE Important: This degree plan is effective for those starting this degree program in fall 2024 through summer 2025. This degree plan will remain...
CURRICULUM IN MARKETING Bachelor of Arts Degree
Bachelor of Arts Degree Advertising and Social Media Marketing Concentration Advisor: 2022-2023 ACCT 200 ACCT 225 BLAW 231 MRKT 373 MRKT 432 MRKT 442 SPRING ONLY MRKT 444 …
CURRICULUM IN MARKETING Bachelor of Arts Degree
ADVERTISING & SOCIAL MEDIA CONCENTRATION COURSES (27 hrs) UNOFFICIAL CURRICULUM IN MARKETING Bachelor of Arts Degree Advertising and Social Media Marketing Concentration …
