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| ev charging marketing strategy: Marketing Cases : Enlightening Tales of Strategy and Success Dr Rashmi Mishra, 2023-10-12 The views and opinions expressed in this book “Marketing cases: Enlightening tales of strategy and success” are solely the authors' own and any resemblance to actual persons, living or deceased, or to real companies, is coincidental. The purpose of this book is to provide educational material and practical insights for academic and professional use. The authors and the publisher do not assume any responsibility for the outcomes or consequences of implementing any strategies or actions discussed in this book. While every effort has been made to ensure the accuracy and reliability of the information provided, neither the authors nor the publisher make any representation or warranty, express or implied, with respect to the completeness, accuracy, or suitability of the content. The authors and the publisher disclaim any liability for errors, omissions, or damages arising from the use of the information contained in this book. By accessing and using this book, readers agree to release the authors, the publisher, and any related entities from any and all claims, liabilities, or damages arising from their use or reliance on the information provided. |
| ev charging marketing strategy: 427 Eco-Friendly Business Ideas Mansoor Muallim, Discover 427 innovative and eco-conscious business ideas tailored for a sustainable future in 427 Eco-Friendly Business Ideas: Project Report Overviews. This comprehensive guide not only provides a wealth of green business concepts but also offers insightful project report overviews, giving you a glimpse into the practical implementation and potential impact of each idea. From renewable energy startups to zero-waste initiatives, this book covers a wide range of eco-friendly ventures suitable for entrepreneurs, environmental enthusiasts, and business professionals alike. Each idea is accompanied by a concise project report overview, detailing key aspects such as feasibility, market analysis, environmental impact assessment, and more. Whether you're seeking inspiration for your next green business endeavor or looking to deepen your understanding of sustainable entrepreneurship, 427 Eco-Friendly Business Ideas: Project Report Overviews is your essential resource for navigating the landscape of eco-conscious innovation. Dive in, explore, and embark on the journey towards a greener, more sustainable future today. |
| ev charging marketing strategy: Managing Customer-Centric Strategies in the Digital Landscape Ho, Ree Chan, Song, Bee Lian, Tee, Poh Kiong, 2024-10-25 In todays rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace. |
| ev charging marketing strategy: E-Mobility in Electrical Energy Systems for Sustainability D., Lakshmi, Nagpal, Neelu, Kassarwani, Neelam, Varthanan G., Vishnu, Siano, Pierluigi, 2024-03-04 As more and more communities around the world are turning to electric vehicles (EVs) to help the environment and save energy, we face a big challenge. The systems that deliver power to our homes and businesses are having a tough time keeping up, especially with the increasing use of EVs. This challenge is a major issue for the experts in the energy field who are working hard to figure out how to make sure our power systems stay reliable. The main goal for these experts right now is to create a strong, flexible system that can smoothly handle the integration of EVs, making sure the power flows well, the grid stays stable, and the systems remain eco-friendly. E-Mobility in Electrical Energy Systems for Sustainability is a comprehensive guide to navigating the complexities of e-mobility integration. Delving into crucial aspects such as architectural reconfiguration, restoration strategies, power quality control, and regulatory frameworks, the book provides solutions on how to address the challenges posed by the integration of EVs into distribution systems. Its examination of advanced technologies, including communication-enabled EV charging systems, battery management systems, and power grid cybersecurity measures, equips readers with the knowledge needed to start the transformative journey towards sustainable electric transportation. This book is a great resource for those seeking to understand, engage with, and contribute to the landscape of e-mobility integration. |
| ev charging marketing strategy: Conjoint Measurement Anders Gustafsson, Andreas Herrmann, Frank Huber, 2013-03-14 by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing. |
| ev charging marketing strategy: Grid-to-Vehicle (G2V) and Vehicle-to-Grid (V2G) Technologies Sekyung Han, Moses Amoasi Acquah, 2021-03-16 This Special Issue “Grid-to-Vehicle (G2V) and Vehicle-to-Grid (V2G) Technologies” was in session from 1 May 2019 to 31 May 2020. For this Special issue, we invited articles on current state-of-the-art technologies and solutions in G2V and V2G, including but not limited to the operation and control of gridable vehicles, energy storage and management systems, charging infrastructure and chargers, EV demand and load forecasting, V2G interfaces and applications, V2G and energy reliability and security, environmental impacts, and economic benefits as well as demonstration projects and case studies in the aforementioned areas. Articles that deal with the latest hot topics in V2G are of particular interest, such as V2G and demand-side response control technique, smart charging infrastructure and grid planning, advanced power electronics for V2G systems, adaptation of V2G systems in the smart grid, adaptation of smart cities for a large number of EVs, integration, and the optimization of V2G systems, utilities and transportation assets for advanced V2G systems, wireless power transfer systems for advanced V2G systems, fault detection, maintenance and diagnostics in V2G processes, communications protocols for V2G systems, energy management system (EMS) in V2G systems, IoT for V2G systems, distributed energy and storage systems for V2G, transportation networks and V2G, energy management for V2G, smart charging/discharging stations for efficient V2G, environmental and socio-economic benefits and challenges of V2G systems, and building integrated V2G systems (BIV2G). Five manuscripts are published in this Special Issue, including “An Ensemble Stochastic Forecasting Framework for Variable Distributed Demand Loads” by Agyeman et al., “Where Will You Park? Predicting Vehicle Locations for Vehicle-to-Grid, An MPC Scheme with Enhanced Active Voltage Vector Region for V2G Inverter” by Shipman et al., “Electric Vehicles Energy Management with V2G/G2V Multifactor Optimization of Smart Grids” by Xia et al., and “A Review on Communication Standards and Charging Topologies of V2G and V2H Operation Strategies” by Savitti et al. |
| ev charging marketing strategy: Transitions to Alternative Vehicles and Fuels National Research Council, Division on Engineering and Physical Sciences, Board on Energy and Environmental Systems, Committee on Transitions to Alternative Vehicles and Fuels, 2013-04-14 For a century, almost all light-duty vehicles (LDVs) have been powered by internal combustion engines operating on petroleum fuels. Energy security concerns about petroleum imports and the effect of greenhouse gas (GHG) emissions on global climate are driving interest in alternatives. Transitions to Alternative Vehicles and Fuels assesses the potential for reducing petroleum consumption and GHG emissions by 80 percent across the U.S. LDV fleet by 2050, relative to 2005. This report examines the current capability and estimated future performance and costs for each vehicle type and non-petroleum-based fuel technology as options that could significantly contribute to these goals. By analyzing scenarios that combine various fuel and vehicle pathways, the report also identifies barriers to implementation of these technologies and suggests policies to achieve the desired reductions. Several scenarios are promising, but strong, and effective policies such as research and development, subsidies, energy taxes, or regulations will be necessary to overcome barriers, such as cost and consumer choice. |
| ev charging marketing strategy: Solving Fundamental Challenges of Electric Vehicles Shaik, Mazhar Hussain, 2024-08-08 With a growing population and increased mobility, global societies are facing the urgent need to transition to sustainable transportation solutions. However, the widespread adoption of electric vehicles (EVs) is hindered by challenges, from limitations in battery technology to the scarcity of charging infrastructure. These obstacles impede progress toward a cleaner future and limit EVs' potential economic and social benefits. Solving Fundamental Challenges of Electric Vehicles offers a comprehensive roadmap to navigate the complexities of EV adoption. It delves into critical issues such as battery technology advancements, charging infrastructure development, and policy and regulatory frameworks. The book empowers stakeholders to overcome these challenges and accelerate the transition to electric mobility by providing insights into innovative solutions and breakthrough technologies. |
| ev charging marketing strategy: Developing Successful Marketing Strategies Gary W. Randazzo, 2014-05-15 What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved. |
| ev charging marketing strategy: Vehicle-to-Grid Lance Noel, Gerardo Zarazua de Rubens, Johannes Kester, Benjamin K. Sovacool, 2019-01-04 This book defines and charts the barriers and future of vehicle-to-grid technology: a technology that could dramatically reduce emissions, create revenue, and accelerate the adoption of battery electric cars. This technology connects the electric power grid and the transportation system in ways that will enable electric vehicles to store renewable energy and offer valuable services to the electricity grid and its markets. To understand the complex features of this emergent technology, the authors explore the current status and prospect of vehicle-to-grid, and detail the sociotechnical barriers that may impede its fruitful deployment. The book concludes with a policy roadmap to advise decision-makers on how to optimally implement vehicle-to-grid and capture its benefits to society while attempting to avoid the impediments discussed earlier in the book. |
| ev charging marketing strategy: Marketing Briefs: A Revision and Study Guide Sally Dibb, 2012-08-21 Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms. |
| ev charging marketing strategy: E-Mobility in Europe Walter Leal Filho, Richard Kotter, 2015-04-27 Focusing on technical, policy and social/societal practices and innovations for electrified transport for personal, public and freight purposes, this book provides a state-of-the-art overview of developments in e-mobility in Europe and the West Coast of the USA. It serves as a learning base for further implementing and commercially developing this field for the benefit of society, the environment and public health, as well as for economic development and private industry. A fast-growing, interdisciplinary sector, electric mobility links engineering, infrastructure, environment, transport and sustainable development. But despite the relevance of the topic, few publications have ever attempted to document or promote the wide range of electric mobility initiatives and projects taking place today. Addressing this need, this publication consists of case studies, reports on technological developments and examples of successful infrastructure installation in cities, which document current initiatives and serve as an inspiration for others. |
| ev charging marketing strategy: Digital Business Annmarie Hanlon, 2024-03-15 Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon |
| ev charging marketing strategy: Ecosystem Dynamics and Strategies for Startups Scalability Baporikar, Neeta, 2023-12-15 Those who venture into the realm of ecosystem advantage will discover a complex web of relationships, interfaces, and processes designed to efficiently deliver customer value. One important factor in the process of building an enterprise that is often overlooked is that a business's success is inevitably entwined with the performance of its surrounding ecosystem. Spanning a tapestry of firms, institutions, and individuals, this ecosystem forms the linchpin of success. However, the journey to prosperity demands more than the mere existence of a thriving ecosystem; it necessitates adept management and cultivation of relationships within it. Ecosystem Dynamics and Strategies for Startups Scalability uncovers the nuances of connecting complementary participants, navigating uncertainty among diverse partners, and securing a substantial share of the created value. As a testament to its academic rigor, the book discerns that fostering an ecosystem often hinges upon a lead firm orchestrating key value-contributing elements, or that the government enacting conducive policies. The book also extends far into diverse facets of resource management, ecosystem construction, and startup scalability, all rooted in comprehensive theoretical analysis. Bridging theory and practice, it furnishes case studies and best practices to accentuate these concepts. As economies worldwide reset post-pandemic, the book assumes greater relevance, illuminating the path for startups to thrive in emerging markets. Scholars, postgraduates, practitioners, and policymakers alike stand to gain a wealth of knowledge, from the evolution of resource management and ecosystems to their pivotal roles in startup success. |
| ev charging marketing strategy: Connected and Autonomous Vehicles in Smart Cities Hussein T. Mouftah, Melike Erol-Kantarci, Sameh Sorour, 2020-12-17 This book presents a comprehensive coverage of the five fundamental yet intertwined pillars paving the road towards the future of connected autonomous electric vehicles and smart cities. The connectivity pillar covers all the latest advancements and various technologies on vehicle-to-everything (V2X) communications/networking and vehicular cloud computing, with special emphasis on their role towards vehicle autonomy and smart cities applications. On the other hand, the autonomy track focuses on the different efforts to improve vehicle spatiotemporal perception of its surroundings using multiple sensors and different perception technologies. Since most of CAVs are expected to run on electric power, studies on their electrification technologies, satisfaction of their charging demands, interactions with the grid, and the reliance of these components on their connectivity and autonomy, is the third pillar that this book covers. On the smart services side, the book highlights the game-changing roles CAV will play in future mobility services and intelligent transportation systems. The book also details the ground-breaking directions exploiting CAVs in broad spectrum of smart cities applications. Example of such revolutionary applications are autonomous mobility on-demand services with integration to public transit, smart homes, and buildings. The fifth and final pillar involves the illustration of security mechanisms, innovative business models, market opportunities, and societal/economic impacts resulting from the soon-to-be-deployed CAVs. This book contains an archival collection of top quality, cutting-edge and multidisciplinary research on connected autonomous electric vehicles and smart cities. The book is an authoritative reference for smart city decision makers, automotive manufacturers, utility operators, smart-mobility service providers, telecom operators, communications engineers, power engineers, vehicle charging providers, university professors, researchers, and students who would like to learn more about the advances in CAEVs connectivity, autonomy, electrification, security, and integration into smart cities and intelligent transportation systems. |
| ev charging marketing strategy: Big Picture Strategy Marta Dapena Baron, 2021-08-19 Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. |
| ev charging marketing strategy: Multidisciplinary Approach to Information Technology in Library and Information Science Holland, Barbara, Sinha, Keshav, 2024-02-14 In the ever-evolving landscape of information technology within library and information science, scholars often find themselves navigating a complex web of diverse research areas. The broad spectrum of topics, ranging from digital libraries to artificial intelligence, poses a significant challenge for academic scholars seeking a comprehensive understanding of the field's intricacies. The absence of a consolidated resource tailored to the specific needs of graduate students, professors, and practitioners further exacerbates this issue. Multidisciplinary Approach to Information Technology in Library and Information Science addresses the pressing challenges faced by scholars in the realm of library and information science. This reference handbook serves as a beacon, illuminating the multifaceted interactions and impacts of technologies on information resources. This book delves into the ethical, legal, and social implications of information technology across diverse contexts – libraries, information centers, archives, museums, education, business, government, and healthcare. |
| ev charging marketing strategy: Getting Energy Prices Right Ian W.H. Parry, Mr.Dirk Heine, Eliza Lis, Shanjun Li, 2014-07-22 Energy taxes can produce substantial environmental and revenue benefits and are an important component of countries’ fiscal systems. Although the principle that these taxes should reflect global warming, air pollution, road congestion, and other adverse environmental impacts of energy use is well established, there has been little previous work providing guidance on how countries can put this principle into practice. This book develops a practical methodology, and associated tools, to show how the major environmental damages from energy can be quantified for different countries and used to design the efficient set of energy taxes. |
| ev charging marketing strategy: Study Guide to Zoology Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| ev charging marketing strategy: On the Trail: Electric Vehicle Anxiety and Advice Alan O'Hashi, 2022-08-01 On the Trail is a memoir recounting author Alan O'Hashi's experiences trekking thousands of miles around Wyoming in an electric vehicle (EV). If you’re curious about EVs, he explains some about the different kinds of EVs in the marketplace, but more about EV charging station subtleties like suggested locations for the three types of chargers, general details about battery efficiency, and the pitfalls drivers may encounter on short trips around town and longer drives over, say, 60 miles. One of his favorite books is On the Road (1957) by Jack Kerouac. It’s a story about a personal journey and literal travel associated with freedom and unknown possibilities. The narrator and protagonist, Sal Paradise—Kerouac’s alter ego—was free to roam anywhere without being tied down to one place. The world moved slower back then. On the Trail is a reflection on O'Hashi's experience with the automobile over the years and how his life evolved along with his vehicle choices. He's not the first driver to embark on a long-haul road trip in an EV, but his story recounts his pioneering spirit having to figure out how to keep moving forward. His sojourn certainly wasn’t as arduous and rustic as it would have been in a covered wagon or a handcart. It wasn’t a mountain range he had to get through or a raging river to ford. It was more like the time in 1903 when a medical doctor named H. Nelson Jackson, an auto mechanic, Sewall Crocker, and their dog, Bud, made a cross country from California to New York in a Winton touring car. Their 63-day journey was difficult, slow, and expensive, but proved that long-haul road travel was possible. When the trio had car trouble, they sometimes had to stay at a location for several days waiting for parts to be delivered by train. Like the Jackson and Crocker trek, making the leap into an EV meant a significant lifestyle change for him, mostly around slowing down the pace of life. This account of three road trips equalling 2,600 miles around sparse Wyoming meant visiting new places and meeting others, including EV drivers and EV skeptics. One of Alan's favorite TV shows was The Adventures of Superman. It was the 1950s—1960s show starring George Reeves as the Man of Steel who could leap tall buildings in a single bound and fought for truth, justice, and the American Way. Superman’s American Way is the cultural tenet that refers to making it through life as rugged individuals, winning is better than losing, and acquiring more is better than having less. There isn’t anything inherently wrong with Superman’s American Way, but what if I reimagined it with more thoughtfulness and sensibility? If anything, EVs slow the world down. Maybe there’d be less road rage if traffic moved slower and drivers put less pressure on themselves to get from place to place. The automobile exemplifies the rugged individualistic attitude. One primary symbol of American success was and still is car ownership with prestigious sounding names that speed down the road faster than the previous model and pickup trucks that conquer mountains no matter the terrain. After some basic research about EVs he ended up impulse buying a 2021 Nissan Leaf SV Plus and took three trips around the sparsest state in the country totaling approximately 2,600 miles 62kWh at a time. |
| ev charging marketing strategy: Principles and Practice of Marketing 10/e JOBBER AND ELLI, 2023-02-21 EBOOK: Principles and Practices of Marketing 10/e |
| ev charging marketing strategy: Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, 2016-03-28 A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. |
| ev charging marketing strategy: Exploring the Financial Landscape in the Digital Age Thomas Andreas Maurer, 2024-08-13 The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide. |
| ev charging marketing strategy: Electric Vehicle Business Models David Beeton, Gereon Meyer, 2014-12-27 This contributed volume collects insights from industry professionals, policy makers and researchers on new and profitable business models in the field of electric vehicles (EV) for the mass market. This book includes approaches that address the optimization of total cost of ownership. Moreover, it presents alternative models of ownership, financing and leasing. The editors present state-of-the-art insights from international experts, including real-world case studies. The volume has been edited in the framework of the International Energy Agency’s Implementing Agreement for Cooperation on Hybrid and Electric Vehicles (IA-HEV). The target audience primarily comprises practitioners and decision makers but the book may also be beneficial for research experts and graduate students. |
| ev charging marketing strategy: The Bhutan Electric Vehicle Initiative Da Zhu, Dominic Pasquale Patella, Roland Steinmetz, Pajnapa Peamsilpakulchorn, 2016-04-06 As the country that inspires the world with ‘gross national happiness’ development philosophy, Bhutan is striving to pursue its economic growth while committing to its core values of inclusive and green development. Even with robust economic growth rates, Bhutan’s dependence on imports and hydropower revenues drives the country to search for self-reliant option to fuel the economy while further decarbonizing the economy. Electric vehicle is being explored as one of the key policies to introduce green mobility, reduce fossil fuel imports and put the country firmly on a green growth path. Globally, electric vehicles market and technology are still in the nascent stage but are developing rapidly. The automotive industry has adopted electrification as a pillar of future drive train technology. EV uptake is expected to increase significantly with ongoing improvements in technology and resulting cost decreases in the global market. This report aims to help Bhutan think through various technical and policy issues of introducing electric vehicles in its own context. It analyses a variety of factors that will impact adoption of electric vehicles from technical, market and financial feasibility to consumer awareness and stakeholders’ capacity. It also addresses several policy questions which are at the heart of public debate such as affordability of the government to undertake the program, economic costs and benefits, distributional impact, fiscal, and macroeconomic implications. Drawing from vast international experiences, the report examines in great technical details how global cutting-edge technology like electric vehicles could be pursued in the context of developing economies with different socio-economic characteristics and constraints compared to advanced economies. It will help readers better grasp the technical, financial, economic and social challenges as well as opportunities in initiating electric vehicles program and provide practical recommendations that will be useful for policy makers in designing their own EV initiative. |
| ev charging marketing strategy: Electric and Hybrid Cars Curtis D. Anderson, Judy Anderson, 2010-03-30 This illustrated history chronicles electric and hybrid cars from the late 19th century to today's fuel cell and plug-in automobiles. It describes the politics, technology, marketing strategies, and environmental issues that have impacted electric and hybrid cars' research and development. The important marketing shift from a woman's car to going green is discussed. Milestone projects and technologies such as early batteries, hydrogen and bio-mass fuel cells, the upsurge of hybrid vehicles, and the various regulations and market forces that have shaped the industry are also covered. |
| ev charging marketing strategy: Values and Corporate Responsibility Francisca Farache, Georgiana Grigore, Alin Stancu, David McQueen, 2020-09-29 In this book we capture and explore different aspects of value in corporate social responsibility (CSR). This includes the historical development of value in CSR, how value is linked to a positive vision of the future, and how it is communicated by a range of private and public organisations to various audiences. The book contrasts corporate strategic value with co-operative value, and community value in the context of sustainable development. It explains how leaders’ values can drive responsible business practice and enhance social cohesion, solidarity and resilience in fractured and unequal communities. The book asks the reader to consider what value means in CSR for business and society, where it comes from and how it is enacted, alongside its broader purpose and value to the community. Finally, the book presents CSR as a global project by noting how values are cultural and how sustainability has become an urgent international priority. |
| ev charging marketing strategy: I Bytes Automotive Industry ITshades.com, 2021-02-19 This document brings together a set of latest data points and publicly available information relevant for Automotive Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely. |
| ev charging marketing strategy: Consumer Perception of Product Risks and Benefits Gerard Emilien, Rolf Weitkunat, Frank Lüdicke, 2017-03-14 This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. |
| ev charging marketing strategy: Consumer Behavior Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, 2003-03 Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. |
| ev charging marketing strategy: A Guide to the EV Charging Business Maxwell Shimba, 2024-09-20 A Guide to the EV Charging Business The Guide to the EV Charging Business by Dr. Maxwell Shimba is an essential resource for anyone looking to navigate the fast-growing world of electric vehicle (EV) charging infrastructure. As the global automotive industry shifts towards electrification, the demand for EV charging stations is skyrocketing, and Dr. Shimba's book provides a comprehensive roadmap for entrepreneurs, investors, and businesses seeking to enter this burgeoning market. With clear insights into the technological, financial, and operational aspects of the EV charging business, this guide is an invaluable tool for those aiming to thrive in this competitive landscape. One of the book's key strengths is its practical approach to planning and launching an EV charging business. Dr. Shimba delves into the critical factors of site selection, highlighting the importance of strategically positioning charging stations in high-traffic areas to maximize visibility and usage. The book also covers essential infrastructure requirements, such as ensuring sufficient power supply and integrating smart technologies to optimize charging efficiency. Whether you're setting up a single charging point or planning a network of stations, the guide offers actionable strategies for scaling and managing your business effectively. Another standout feature of The Guide to the EV Charging Business is its focus on sustainability and long-term profitability. Dr. Shimba emphasizes the importance of aligning business practices with environmental goals, particularly by integrating renewable energy sources such as solar and wind power into charging infrastructure. The book explores the financial incentives available for green businesses, as well as the potential for partnerships with government and private sector entities to expand charging networks. These insights make the guide particularly relevant for those who want to build not just a profitable business, but one that contributes to a sustainable future. In the final chapters, Dr. Shimba provides a forward-looking perspective on the future trends shaping the EV charging industry. He explores emerging technologies like wireless charging and vehicle-to-grid (V2G) systems, which promise to revolutionize how electric vehicles interact with the grid and further reduce reliance on fossil fuels. With thoughtful analysis and a wealth of real-world examples, The Guide to the EV Charging Business equips readers with the knowledge and tools they need to succeed in this rapidly evolving market while making a meaningful impact on the world's transition to clean energy. |
| ev charging marketing strategy: Cooperative Strategy John Child, David Faulkner, Stephen Tallman, Linda Hsieh, 2019-05-02 Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies. It takes the reader through the stages of developing a cooperative alliance, from choosing a cooperative form and selecting partners, to establishing an alliance and managing the process of cooperation. It examines cooperative strategies in different sectors as well as internationally, and discusses performance criteria and evolution of cooperation over time. With insights from internationally recognized experts on cooperative strategy, this book presents extensive research on the topic while also addressing practical issues of alliance management. |
| ev charging marketing strategy: A Guide to the EV Charging Business Dr Maxwell Shimba, 2024-01-03 In the inexorable march towards a sustainable and electrified future, the role of electric vehicles (EVs) stands prominently at the forefront of innovation. As the automotive landscape undergoes a transformative shift, so does the infrastructure that powers this evolution. The Future of EV Charging is an immersive exploration into the dynamic realm of electric vehicle charging, unraveling its intricate past, decoding the present landscape, and forecasting the compelling future that lies ahead. The journey commences with a historical odyssey, tracing the emergence of experimental electric carriages in the mid-19th century. Pioneers like Thomas Parker and Gustave Trouvé take center stage, their contributions serving as foundational stones in the narrative of early electric vehicle development. We navigate through the bustling streets of cities like London and Paris, witnessing the introduction of electric taxis and delivery vehicles, marking a significant chapter in the urban integration of EVs. Chapter by chapter, the book unfolds the technological tapestry of EV charging. From the various types of charging stations - Level 1, Level 2, and DC fast chargers - to the intricacies of charging connectors and standards, readers are guided through the evolving landscape of charging technology. Smart charging solutions, an essential facet of the contemporary charging infrastructure, are unraveled, showcasing how connectivity and data analytics are shaping the future of electric mobility. Delving deeper, the book explores market trends and opportunities, dissecting the global growth of the EV market, dissecting government incentives, and unearthing the vast business prospects within the EV charging industry. It's a comprehensive journey into the driving forces behind the surge in EV demand, the importance of government incentives and regulations, and the significant investments in charging infrastructure. The subsequent chapters offer a blueprint for those seeking to venture into the world of EV charging. From planning and strategizing an EV charging business to the intricacies of building and managing charging stations, the book serves as a guide for entrepreneurs, investors, and policymakers navigating the burgeoning EV ecosystem. Through case studies and success stories, the book introduces readers to industry trailblazers, providing insights into their strategies, innovations, and the challenges they've overcome. The appendix acts as a valuable resource, offering additional reading materials, useful websites, and a glossary of terms to assist both novices and seasoned enthusiasts in navigating the evolving language of EV charging. The Future of EV Charging is not just a book; it's a roadmap to an electrified future, a future where sustainable transportation is not merely a concept but an everyday reality. As electric vehicles continue to reshape the automotive landscape, this book serves as a guiding beacon, illuminating the path towards a future where EV charging infrastructure is seamlessly integrated into the fabric of our daily lives. |
| ev charging marketing strategy: Overcoming Barriers to Deployment of Plug-in Electric Vehicles National Research Council, Transportation Research Board, Division on Engineering and Physical Sciences, Board on Energy and Environmental Systems, Committee on Overcoming Barriers to Electric-Vehicle Deployment, 2015-06-26 In the past few years, interest in plug-in electric vehicles (PEVs) has grown. Advances in battery and other technologies, new federal standards for carbon-dioxide emissions and fuel economy, state zero-emission-vehicle requirements, and the current administration's goal of putting millions of alternative-fuel vehicles on the road have all highlighted PEVs as a transportation alternative. Consumers are also beginning to recognize the advantages of PEVs over conventional vehicles, such as lower operating costs, smoother operation, and better acceleration; the ability to fuel up at home; and zero tailpipe emissions when the vehicle operates solely on its battery. There are, however, barriers to PEV deployment, including the vehicle cost, the short all-electric driving range, the long battery charging time, uncertainties about battery life, the few choices of vehicle models, and the need for a charging infrastructure to support PEVs. What should industry do to improve the performance of PEVs and make them more attractive to consumers? At the request of Congress, Overcoming Barriers to Deployment of Plug-in Electric Vehicles identifies barriers to the introduction of electric vehicles and recommends ways to mitigate these barriers. This report examines the characteristics and capabilities of electric vehicle technologies, such as cost, performance, range, safety, and durability, and assesses how these factors might create barriers to widespread deployment. Overcoming Barriers to Deployment of Plug-in Electric Vehicles provides an overview of the current status of PEVs and makes recommendations to spur the industry and increase the attractiveness of this promising technology for consumers. Through consideration of consumer behaviors, tax incentives, business models, incentive programs, and infrastructure needs, this book studies the state of the industry and makes recommendations to further its development and acceptance. |
| ev charging marketing strategy: Marketing Renewable Energy Carsten Herbes, Christian Friege, 2017-06-23 This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries. |
| ev charging marketing strategy: Marketing, Print and Interactive E-Text Greg Elliott, Ingo Bentrott, 2023-09-15 |
| ev charging marketing strategy: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
| ev charging marketing strategy: Innovation Capital Jeff Dyer, Nathan Furr, Curtis Lefrandt, 2019-05-14 Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called innovation capital--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact. |
| ev charging marketing strategy: The Strategy and Tactics of Pricing Thomas T. Nagle, Georg Müller, Evert Gruyaert, 2023-07-31 The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined value cascade to help organize the topics covered in this book. Readers will also benefit from: Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others An expanded discussion on Special Topics in Pricing that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation In-chapter textboxes and call-out to highlight different pricing concepts in action using actual examples of companies addressing market challenges Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions. |
| ev charging marketing strategy: Transportation Energy Data Book , 2005 |
新能源汽车的 EV、HEV、PHEV、REEV、FCEV 各代表什么意 …
一、EV，其实题主所说的应该是纯电动汽车，其缩写为BEV，但生活中大家总喜欢用EV去代替，那么BEV的全称是Battery Electric vehicle，指代的是只依靠动力电池和驱动电机来提供动力 …
Spark EV uses all-new R1234yf refrigerant - GM Volt Forum
Jul 31, 2013 · Something to be aware of is the Spark EV is one of the first GM cars to utilize the all-new R1234yf refrigerant in the A/C system replacing the traditional R134a which has been …
Chevy Bolt EV Charging strategy? - GM Volt Forum
Mar 22, 2023 · It's great that you're considering the charging strategy for your Chevy Bolt EV. While lithium-ion batteries do have a lifetime influenced by charge cycles, modern EVs are …
2013 Help Needed with EV Mode Issue | GM Volt Forum
May 5, 2025 · Only the top 3 modes can be selected (normal, sport, mountain, but no hold choice shown). I can then drive on flat terrain for quite a while (in hold / hybrid mode), 80mph freeway …
Bolt EV Maintenance Schedule - GM Volt Forum
Nov 20, 2016 · I have been servicng my Dad's cars since 1965, and my own since 1972 (a 1965 Rambler American). I have the 2011 Chevy Volt's Owner Manual, the 2015 Chevy Spark EV …
EV Range Calculation Factors | GM Volt Forum
Feb 23, 2019 · It’s important to distinguish between the full charge, start of day ev range estimate, and the ev range estimate that is being created as you drive. The full charge, start of day …
Bolt EV Jack Points? - GM Volt Forum
Nov 28, 2016 · Hah! I didn't even see this thread before. I know someone had been asking in the Bolt EV Owner's group on Facebook. I had a blowout day one of owning my Bolt EV, and the …
GM Volt Forum
Oct 6, 2010 · A forum community dedicated to Chevy Volt electric car owners and enthusiasts. Come join the discussion about hybrid performance, modifications, classifieds, …
2013 No Heat EV Mode | GM Volt Forum
May 21, 2025 · To start out I have read a lot of forums about the issue, in my case seems to be either a bad pump or valve, struggle is understanding which one it is. Currently have no heat in …
Bolt EV: Is 96s3p still an ideal format? | GM Volt Forum
Mar 5, 2017 · -2014 Volt, Silver Ice, Sharkfin antenna, S1,S2, Bose, Nav, Leather, Polished Wheels, 3M Window Tint+Windshield IR block, VoltShelf+Screen, Cabin Air Filter, Red LED …
新能源汽车的 EV、HEV、PHEV、REEV、FCEV 各代表什么意思？如 …
一、EV，其实题主所说的应该是纯电动汽车，其缩写为BEV，但生活中大家总喜欢用EV去代替，那么BEV的全称是Battery Electric vehicle，指代的是只依靠动力电池和驱动电机来提供动力 …
Spark EV uses all-new R1234yf refrigerant - GM Volt Forum
Jul 31, 2013 · Something to be aware of is the Spark EV is one of the first GM cars to utilize the all-new R1234yf refrigerant in the A/C system replacing the traditional R134a which has been …
Chevy Bolt EV Charging strategy? - GM Volt Forum
Mar 22, 2023 · It's great that you're considering the charging strategy for your Chevy Bolt EV. While lithium-ion batteries do have a lifetime influenced by charge cycles, modern EVs are …
2013 Help Needed with EV Mode Issue | GM Volt Forum
May 5, 2025 · Only the top 3 modes can be selected (normal, sport, mountain, but no hold choice shown). I can then drive on flat terrain for quite a while (in hold / hybrid mode), 80mph freeway …
Bolt EV Maintenance Schedule - GM Volt Forum
Nov 20, 2016 · I have been servicng my Dad's cars since 1965, and my own since 1972 (a 1965 Rambler American). I have the 2011 Chevy Volt's Owner Manual, the 2015 Chevy Spark EV …
EV Range Calculation Factors | GM Volt Forum
Feb 23, 2019 · It’s important to distinguish between the full charge, start of day ev range estimate, and the ev range estimate that is being created as you drive. The full charge, start of day …
Bolt EV Jack Points? - GM Volt Forum
Nov 28, 2016 · Hah! I didn't even see this thread before. I know someone had been asking in the Bolt EV Owner's group on Facebook. I had a blowout day one of owning my Bolt EV, and the …
GM Volt Forum
Oct 6, 2010 · A forum community dedicated to Chevy Volt electric car owners and enthusiasts. Come join the discussion about hybrid performance, modifications, classifieds, …
2013 No Heat EV Mode | GM Volt Forum
May 21, 2025 · To start out I have read a lot of forums about the issue, in my case seems to be either a bad pump or valve, struggle is understanding which one it is. Currently have no heat in …
Bolt EV: Is 96s3p still an ideal format? | GM Volt Forum
Mar 5, 2017 · -2014 Volt, Silver Ice, Sharkfin antenna, S1,S2, Bose, Nav, Leather, Polished Wheels, 3M Window Tint+Windshield IR block, VoltShelf+Screen, Cabin Air Filter, Red LED …
