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| dental social media marketing ideas: Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth Brad Newman, 2023-07-18 In today's competitive landscape, Dental Practices need innovative and effective marketing strategies to attract new patients and achieve sustainable growth. Best Dental Marketing is the ultimate guide for Dental professionals looking to harness the power of AI, Video, Social Media and more to transform their marketing efforts and drive new patient growth. Inside this comprehensive guide, you'll discover: The latest AI-driven tools, including ChatGPT, to optimize your content generation, search engine optimization, and patient engagement. Proven video marketing techniques to showcase your expertise, engage with your audience, and create compelling patient testimonials. Strategies to make the most of Social Media platforms, from creating engaging content to managing your online presence and building rapport. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for Dental Practices, to ensure your services are easily discovered online by prospective patients. Real-World examples, actionable insights, and expert tips to help you stay ahead of the competition and foster long-lasting relationships with your patients. Plus, insights on many more platforms and timely topics. https://bestdentalmarketing.com/ Best Dental Marketing is an invaluable resource for Dentists, Practice Managers, and marketing professionals seeking to revolutionize their Dental Marketing approach. Whether you're new to the world of digital marketing or an experienced marketer looking to stay ahead of the curve, this book will provide you with the knowledge and tools to supercharge your marketing efforts and propel your Dental Practice to new heights. Best Dental Marketing takes you on a journey through the rapidly evolving landscape of digital marketing. In this guide, you'll gain an understanding of key marketing concepts and the latest technologies reshaping the Dental industry. This book offers a practical, insightful, and indispensable roadmap for those looking to grow their practice and build a stronger, more engaging online presence. It provides both the big picture of how marketing is changing in the Dental industry and the specific strategies you need to take advantage of these trends. With this resource, you can rest assured that your marketing efforts will be at the cutting edge of industry practice, helping you achieve success in today's competitive Dental market. Let Brad Newman, Founder and Chief Buzz Officer at Dentainment, guide you on this journey of discovery and growth. Start reading Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth and set your practice on the path to marketing excellence for years to come. For additional resources at your Dental Practice, please visit https://bestdentalmarketing.com/ for a plethora of powerful marketing tips, ideas, and inspiration. Thank You for reading BEST DENTAL MARKETING! Keep up the truly inspiring work. https://bestdentalmarketing.com/ |
| dental social media marketing ideas: Dental Marketing Ehsan Zarei, Are you looking for a complete guide to dental clinic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your dental clinic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your dental clinic marketing to the next level. |
| dental social media marketing ideas: 365 Days of Social Posts for Dentistry Rachel Mele, 2017-05-03 365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples. No Dental Office Marketer should be without this valuable tool! - Ed Zuckerberg. Every dental practice should have a copy of '365 Days of Social Posts for Dentistry.' It's the perfect gift for study clubs and dental companies to give as thank you gifts to referring practices and to dental companies' customer bases. - Linda Miles. No more guessing about what to post on social media. This book is packed full of great ideas. Thanks, Rachel. - Dr. David Fantarella. An essential for your social media tool box! Excellent launch pad ideas you can personalize for your practice. Keep this book handy, and you'll never be at a loss for words - Rita Zamora. I never knew there were so many dental 'holidays.' 'Love Your Teeth Day' is my new favorite.- Amy Pelchat, Granby Dental Center. When done right, social media is a sure fire way to get new dental patients. This book will ensure you do just that.- Naomi Cooper. 100% of the proceeds from 365 Days of Social Posts for Dentistry are being donated to Oral Cancer Cause. OCC provides financial support to improve the quality of life for oral cancer patients. To learn more visit, www.oralcancercause.org. |
| dental social media marketing ideas: Social Media in Dentistry S. Kutalmış Büyük, 2020-03-06 |
| dental social media marketing ideas: Everything is Marketing Fred Joyal, 2009 |
| dental social media marketing ideas: Marketing to Women Marti Barletta, 2003 Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women. |
| dental social media marketing ideas: Everything is Marketing Fred Joyal, 2009 |
| dental social media marketing ideas: Delivering WOW Anissa Holmes, 2018-08-07 Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you! |
| dental social media marketing ideas: Dental Practice Transition David G. Dunning, Brian M. Lange, 2016-07-08 Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations |
| dental social media marketing ideas: Dental Marketing Hacks Alex Wong, ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★ |
| dental social media marketing ideas: Dental Hygiene - E-Book Margaret Walsh, Michele Leonardi Darby, 2014-04-15 Emphasizing evidence-based research and clinical competencies, Dental Hygiene: Theory and Practice, 4th Edition, provides easy-to-understand coverage of the dental hygienist’s roles and responsibilities in today’s practice. It offers a clear approach to science and theory, a step-by-step guide to core dental hygiene procedures, and realistic scenarios to help you develop skills in decision-making. New chapters and content focus on evidence-based practice, palliative care, professional issues, and the electronic health record. Written by Michele Leonardi Darby, Margaret M. Walsh, and a veritable Who’s Who of expert contributors, Dental Hygiene follows the Human Needs Conceptual Model with a focus on client-centered care that takes the entire person into consideration. UNIQUE! Human Needs Conceptual Model framework follows Maslow’s human needs theory, helping hygienists treat the whole patient — not just specific diseases. Comprehensive coverage addresses the need-to-know issues in dental hygiene — from the rationale behind the need for dental hygiene care through assessment, diagnosis, care planning, implementation, pain and anxiety control, the care of individuals with special needs, and practice management. Step-by-step procedure boxes list the equipment required and the steps involved in performing key procedures. Rationales for the steps are provided in printable PDFs online. Critical Thinking exercises and Scenario boxes encourage application and problem solving, and help prepare students for the case-based portion of the NBDHE. Client Education boxes list teaching points that the dental hygienist may use to educate clients on at-home daily oral health care. High-quality and robust art program includes full-color illustrations and clinical photographs as well as radiographs to show anatomy, complex clinical procedures, and modern equipment. Legal, Ethical, and Safety Issues boxes address issues related to risk prevention and management. Expert authors Michele Darby and Margaret Walsh lead a team of international contributors consisting of leading dental hygiene instructors, researchers, and practitioners. NEW chapters on evidence-based practice, the development of a professional portfolio, and palliative care provide research-based findings and practical application of topics of interest in modern dental hygiene care. NEW content addresses the latest research and best practices in attaining clinical competency, including nutrition and community health guidelines, nonsurgical periodontal therapy, digital imaging, local anesthesia administration, pharmacology, infection control, and the use of the electronic health record (EHR) within dental hygiene practice. NEW photographs and illustrations show new guidelines and equipment, as well as emerging issues and trends. NEW! Companion product includes more than 50 dental hygiene procedures videos in areas such as periodontal instrumentation, local anesthesia administration, dental materials manipulation, common preventive care, and more. Sold separately. |
| dental social media marketing ideas: Dental Disruption Jackie Ulasewich, 2019-02-26 Learn how you can achieve the practice of your dreams by embracing change and implementing the new dental marketing paradigm. |
| dental social media marketing ideas: Hashtag Authentic Sara Tasker, 2019-02-19 In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer. |
| dental social media marketing ideas: Digital Marketing All-in-One For Dummies Stephanie Diamond, 2019-04-08 Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back. |
| dental social media marketing ideas: Raving Patients Len Tau, 2020-03-27 In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies. |
| dental social media marketing ideas: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24 |
| dental social media marketing ideas: Get Found, Get Liked, Get Patients Rita Zamora, 2018-08-27 In her work with dental professionals as an international speaker and social media marketing consultant, Rita Zamora helps dentists and specialists overcome their social media challenges to Get Found, Get Liked and Get Patients: We have social media accounts set up, but can't keep it going consistently Facebook? Instagram? Google Reviews? Where should we focus? How much and how often should we be posting? We don't know where or even how to start Is it worth paying for Facebook advertising? How much fun content should we post compared to dental or clinical stuff? Even dentists who enjoy social media personally may feel overwhelmed by the planning, posting, and campaign management involved in social media marketing. Rita's book shows you how to establish or integrate social media into your practice, so it isn't seen as a waste of time, but results in a variety of benefits, including: Stronger online reputation Expanded visibility Word of mouth New patients This book shares the insight Rita has gained in working with dental professionals through her own agency, Rita Zamora Connections, as well as hearing from countless attendees she encounters through speaking engagements across the country. While there is no magic bullet to make any marketing strategy work-success does leave clues... In this book you'll find examples of: The healthcare provider research processes Tips and ideas for optimal content/what to post and how to help ensure your practice is found and liked Statistics to guide you to the best social media platforms for your practice How social media can help you grow trust with your patients before they've even met you Systems to make your social media marketing more efficient and effective Whether you decide to manage social media internally, or work with an external vendor, this book outlines how to get started, what systems to set up, or will simply help confirm you indeed need outside help. Included with your book purchase are several bonus PDF downloads, including guides and worksheets to help with a variety of social media challenges. |
| dental social media marketing ideas: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| dental social media marketing ideas: Power Listening Bernard T. Ferrari, 2012-03-01 Listening is harder than it looks- but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation. Ferrari reveals how to turn a tin ear into a platinum ear. His practical insights include: Good listening is hard work, not a passive activity Good listening means asking questions, challenging all assumptions, and understanding the context of every interaction Good listening results in a new clarity of focus, greater efficiency, and an increased likelihood of making better decisions Good listening can be the difference between a long career and a short one |
| dental social media marketing ideas: Services Marketing: People, Technology, Strategy (Eighth Edition) Jochen Wirtz, Christopher Lovelock, 2016-03-29 Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |
| dental social media marketing ideas: Textbook of Preventive and Community Dentistry S. S. Hiremath, 2011-08-15 This book provides a comprehensive yet simple presentation of Preventive and Community Dentistry. Based on the syllabus prescribed by Dental Council of India, the book covers various aspects of public health, dental public health, preventive dentistry, and research methodology. An important feature of the book is inclusion of additional chapters on Forensic dentistry, Hospital administration, Occupational hazards, Nutrition and oral Health, Minimal invasive dentistry and Dental Practice management. These chapters are vital for richer understanding of community dentistry. Further, some useful information like facts about tobacco, fluorides and clinical cases proforma are included separately under the Appendices. All these features make the book quite comprehensive in scope and contemporary in approach. This book provides a comprehensive yet simple presentation of Preventive and Community Dentistry. Based on the syllabus prescribed by Dental Council of India, the book covers various aspects of public health, dental public health, preventive dentistry, and research methodology. An important feature of the book is inclusion of additional chapters on Forensic dentistry, Hospital administration, Occupational hazards, Nutrition and oral Health, Minimal invasive dentistry and Dental Practice management. These chapters are vital for richer understanding of community dentistry. Further, some useful information like facts about tobacco, fluorides and clinical cases proforma are included separately under the Appendices. All these features make the book quite comprehensive in scope and contemporary in approach. |
| dental social media marketing ideas: Esthetic Dentistry Kenneth W. Aschheim, 2014-11-26 Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! - Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. - Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. - Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. - Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. - Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. - Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery. |
| dental social media marketing ideas: The Complete Idiot's Guide to Social Media Marketing, 2nd Edition Jennifer Abernethy, 2012-04-03 The Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the Author Q: How has social media marketing changed business and personal lives? A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on. Q: What has been the most challenging part of utilizing social media? A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number. Q: What has worked the best and worst thus far? A: Facebook because of it’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group. Q: How can a person searching for a job use social media marketing? A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them! Q: What is the newest thing since Twitter? A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera! |
| dental social media marketing ideas: Influencer Marketing For Dummies Kristy Sammis, Cat Lincoln, Stefania Pomponi, 2015-11-20 The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without. |
| dental social media marketing ideas: Promotional Marketing Roddy Mullin, 2014-09-03 Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions. Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy. |
| dental social media marketing ideas: Groundswell, Expanded and Revised Edition Charlene Li, Josh Bernoff, 2011-06-07 Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image. |
| dental social media marketing ideas: Internet Marketing American Dental Association, 2014-10-21 Explains marketing options unique to dental practices. Covers SEO, keywords, and algorithms in digital marketing, choosing the right social media platforms including Facebook, Instagram, Tumblr, YouTube, Yelp, Google+ and other social media sites, managing positive and negative online reviews, developing social media content, and hiring a web designer or online marketing professional. |
| dental social media marketing ideas: From Search to Smile Daniel Delmain, 2023-06-06 A must-read for every dentist who wants more patients! Are you frustrated by stagnant growth or uncertain about the future of your dental practice? If so, then this book is for you. Dental marketing expert Dan Delmain shares insights from his years of experience in the industry, outlining proven systems for booking more of the right patients through digital marketing and a modern website. From Search to Smile takes you on a journey through the eyes of your perfect patient, providing a unique perspective on how to tailor your marketing strategy to meet their needs. This easy-to-read dental marketing book is packed with actionable advice that will help your practice stop just surviving and start thriving, including: -How to identify your perfect patient -Setting your dental marketing budget -Organic marketing vs paid advertising -Dental marketing techniques that actually work -How to modernize your branding and website design -Tips for retaining patients and minimizing no-shows and cancellations -Measuring the success of your dental marketing efforts -The worst (but most common) marketing mistakes dentists make -> PLUS: Hear stories from real dentists that show exactly what's possible Dentists using these strategies have seen incredible success, including: -Increased year-over-year collections -Converting more website visitors to patients -Lower cost-per-lead for Google Ads -Growth in SEO keyword rankings -Improved social media marketing ROI From Search to Smile presents the topic of dental marketing in a concise, simple-to-digest format. You'll finish this book knowing how to create a proven marketing plan that drives a steady flow of high-quality new patients. Learn, apply the techniques in this book, and grow your practice with confidence. |
| dental social media marketing ideas: Marketing For Dummies Alexander Hiam, 2014-05-05 Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business. |
| dental social media marketing ideas: Essential Dental Public Health Blánaid Daly, Paul Batchelor, Elizabeth Treasure, Richard Watt, 2013-05-23 Essential Dental Public Health, Second Edition is an ideal introduction for undergraduate dental students to the field of public health. With a strong emphasis on evidence-based medicine, this guide puts clinical practice in context with the help of a problem based approach to learning, illustrations and lists of further reading. |
| dental social media marketing ideas: Community Oral Health Practice for the Dental Hygienist - E-Book Kathy Voigt Geurink, 2011-03-01 UNIQUE! Healthy People 2020 Objectives give you a competitive edge with the most up-to-date science-based guidelines for promoting health and preventing disease. New chapter on Planning a Student Community Oral Health Project helps you confidently move from the classroom into the community and apply what you've learned to improve oral health care. Content updates keep you current on timely issues such as access to care, expanded career opportunities, caries risk assessment, fluoride and sealants, social responsibility and justice, and cultural competence. |
| dental social media marketing ideas: Work, Consumption and Capitalism Lynne Pettinger, 2017-09-15 Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book. |
| dental social media marketing ideas: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) Dave Kerpen, 2011-06-07 THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking |
| dental social media marketing ideas: Pediatric Dentistry: Principles and Practice E-book M. S. Muthu, N Sivakumar, 2022-09-21 • Each chapter will provide PowerPoint slides for the faculties to use as a preliminary version for their UG classes. They can edit as needed and use them • Handy supplementary forms have been included for a few chapters, namely Case history, Protective stabilization, which students and practitioners can use to diagnose the problems and manage a child properly. It regularly allows excellent documentation at the department and clinic level to systematically collect data and write research papers • All the related and integrated specialties of Pediatric Dentistry is extensively covered with the experts in the field under Interdisciplinary Pediatric Dentistry • The terminologies and sections divisions are updated with the American Academy of Pediatric Dentistry (AAPD) and the International Association of Paediatric Dentistry (IAPD) guidelines • Clinician's Corner – Handy, clinical tips were provided at the end of each relevant chapter to understand better the topic for the students and the Practicing Dentists and Pediatric dentists • Chapters on exceptional and innovative topics such as Research Methodology for beginners, Dental Photography, Psychological ownership, Ethics, Ergonomics, which are often expected, have been included • Administering LA to children - one of the most challenging things in Pediatric Dentistry is addressed through a dedicated chapter on The TeDiE Technique • Flowcharts have been included in many chapters to understand the subject or procedures better. • Stepwise clinical images have been provided for specific clinical procedures (viz. ART, Strip crown) |
| dental social media marketing ideas: Social Marketing Casebook Jeff French, Rowena Merritt, Lucy Reynolds, 2011-10-03 Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes. |
| dental social media marketing ideas: Children's Oral Health , 2002 |
| dental social media marketing ideas: Leadership and Communication in Dentistry Joseph P. Graskemper, 2019-03-06 This book provides practical strategies for dentists to effectively and confidently communicate with many dental insurance issues, as well as with their patients and members of their staff. Providing real-world examples and sample letters, the book includes specific guidance on how to handle common communication scenarios to avoid being caught off-guard or unprepared. Leadership and Communication in Dentistry begins with a unique section discussing communications with insurance companies, including negotiations, PPO contract issues, appeals letters, and more. It then includes chapters on communicating with patients, addressing how to listen to their concerns and motivate them, and staff, emphasizing how to be a better leader and institute office policies. The final section explores how dentists can use leadership and communication skills to improve their practice of dentistry. Provides concrete guidance on how dentists can confidently take the lead on conversations with dental insurance companies, their staff, and their patients Includes real-world examples of how to lead through communications Divided into sections covering communications with insurance companies, dental patients, and staff members Teaches that being mindful of proper communication and leadership skills will create a true balance for the successful dentist leader to become successful at living Leadership and Communication in Dentistry is a must-have resource for any dentist or dental student wishing to improve their communication skills. |
| dental social media marketing ideas: Frameworks for Market Strategy Noel Capon, Frank Go, 2016-12-08 Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives. |
| dental social media marketing ideas: The Sisters of Sugarcreek Cathy Liggett, 2017-02-01 One of Booklist’s Top 10 Inspirational Fiction for 2017 Many lives were changed the day a fire burned down Faith Community Church, devastating the small town of Sugarcreek, Ohio. Now a young Amish widow, Lydia Gruber faces an uncertain future. Her husband, a craftsman and volunteer firefighter, always took care of everything, keeping her isolated from others in their community. Without anyone or any skills, how will she survive? With the death of her beloved aunt Rose in the fire, single mom Jessica Holtz inherits Rose’s Knit One Quilt Too cottage. Though determined to keep the shop open in her aunt’s memory, she doesn’t know the first thing about knitting and quilting and begins to see her aunt’s dream slip through her fingers. When Liz Cannon lost her dear friend Rose, she also lost her partner in the Secret Stitches Society—the name they gave themselves while delivering gifts of hope to troubled folks in the dark of night. Liz convinces Jessica to keep the anonymous society going, despite the younger women’s inadequacy with knitting and sewing needles. But soon Liz has problems of her own as the life she has rebuilt for herself begins to crumble again. When Liz and Jessica choose Lydia for their first mission, the three women cross paths and form an unlikely friendship in the aftermath of tragedy. As they walk together through triumph and heartbreak—through grief and new chances at love—they begin to discover that with friends by your side, a stitch of hope can be found anywhere. |
| dental social media marketing ideas: Dental Caries Ole Fejerskov, Bente Nyvad, 2024-06-21 Authoritative and comprehensive resource on the disease process and clinical management of dental caries. Dental Caries: The Disease and Its Clinical Management, 4th Edition maintains the same focus on high-level coverage of the disease etiology and process, clinical assessment and prognosis and wider public health issues connected with dental caries management, including an enhanced focus on caries control. Fully updated throughout, the chapters that discuss theory emphasize how the knowledge can be applied in both the clinic and in the public health domain to improve oral health. The new edition also includes up-to-date and validated diagnostic and management options for caries whilst ensuring that the tools provided allow practitioners to serve the needs of different socio-economic populations. All sections are complimented by high-quality color photographs, clear line drawings and references for further study. With contributions from international experts in research and clinical practice, Dental Caries includes information on: Acquisition and establishment of the oral microbiome, metabolism of the microbiome in caries, and the essential role of saliva for dental caries and erosion Initiation and progression of dental caries in dental hard tissues and the relationship between sugar, diets, and dental caries The caries control concept and consequences for minimally invasive management of caries Caries control in children, adults, and the elderly, including root surface caries and oral health care in the elderly Implication of caries control for the dental profession, including best practices for assessment of lesion activity, prognosis and risk for developing dental caries Dental Caries, Fourth Edition is an unrivaled guide to tooth decay, and a must-have resource for undergraduate and postgraduate students in dental public health, paediatric and restorative dentistry as well as all practitioners looking to develop their clinical skills. |
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