Dental Office Marketing Plan

  dental office marketing plan: Everything is Marketing Fred Joyal, 2009
  dental office marketing plan: The Power of Internal Marketing: The Key to Dental Practice Success American Dental Association, 2007
  dental office marketing plan: How To Write a Marketing Plan for Health Care Organizations William Winston, 2012-11-12 A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
  dental office marketing plan: Standard Marketing Procedures for Dentists Gordon Burgett, 1997-06
  dental office marketing plan: Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients Adam Zilko, 2018-03-26 One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing Treatment Plan What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.
  dental office marketing plan: Dental Practice Strategy Guide Dr. Randall M. LaFrom, 2018-03-26 Dental business strategy book for all phases of running a dental practice.
  dental office marketing plan: Modern Pediatric Dentistry Vinay Kumar Srivastava, 2011-06 Dentistry is a continuously evolving field, with recent advances in topics such as adhesive dental materials, instruments, microbiology, physiology, preventative dentistry, genetics and forensic science. Modern Pediatric Dentistry begins with an introduction to the field and then guides students through the recent advances and discusses different dental conditions found in children and the various methods of treatment.
  dental office marketing plan: Dental Practice Transition David G. Dunning, Brian M. Lange, 2016-09-06 Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations
  dental office marketing plan: Managing Marketing: Guidelines for Practice Success American Dental Association, 2016-06-01 Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising.
  dental office marketing plan: Marketing to Women Marti Barletta, 2003 Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
  dental office marketing plan: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24
  dental office marketing plan: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field.
  dental office marketing plan: Dental Hygiene - E-Book Margaret Walsh, Michele Leonardi Darby, 2014-04-15 Emphasizing evidence-based research and clinical competencies, Dental Hygiene: Theory and Practice, 4th Edition, provides easy-to-understand coverage of the dental hygienist’s roles and responsibilities in today’s practice. It offers a clear approach to science and theory, a step-by-step guide to core dental hygiene procedures, and realistic scenarios to help you develop skills in decision-making. New chapters and content focus on evidence-based practice, palliative care, professional issues, and the electronic health record. Written by Michele Leonardi Darby, Margaret M. Walsh, and a veritable Who’s Who of expert contributors, Dental Hygiene follows the Human Needs Conceptual Model with a focus on client-centered care that takes the entire person into consideration. UNIQUE! Human Needs Conceptual Model framework follows Maslow’s human needs theory, helping hygienists treat the whole patient — not just specific diseases. Comprehensive coverage addresses the need-to-know issues in dental hygiene — from the rationale behind the need for dental hygiene care through assessment, diagnosis, care planning, implementation, pain and anxiety control, the care of individuals with special needs, and practice management. Step-by-step procedure boxes list the equipment required and the steps involved in performing key procedures. Rationales for the steps are provided in printable PDFs online. Critical Thinking exercises and Scenario boxes encourage application and problem solving, and help prepare students for the case-based portion of the NBDHE. Client Education boxes list teaching points that the dental hygienist may use to educate clients on at-home daily oral health care. High-quality and robust art program includes full-color illustrations and clinical photographs as well as radiographs to show anatomy, complex clinical procedures, and modern equipment. Legal, Ethical, and Safety Issues boxes address issues related to risk prevention and management. Expert authors Michele Darby and Margaret Walsh lead a team of international contributors consisting of leading dental hygiene instructors, researchers, and practitioners. NEW chapters on evidence-based practice, the development of a professional portfolio, and palliative care provide research-based findings and practical application of topics of interest in modern dental hygiene care. NEW content addresses the latest research and best practices in attaining clinical competency, including nutrition and community health guidelines, nonsurgical periodontal therapy, digital imaging, local anesthesia administration, pharmacology, infection control, and the use of the electronic health record (EHR) within dental hygiene practice. NEW photographs and illustrations show new guidelines and equipment, as well as emerging issues and trends. NEW! Companion product includes more than 50 dental hygiene procedures videos in areas such as periodontal instrumentation, local anesthesia administration, dental materials manipulation, common preventive care, and more. Sold separately.
  dental office marketing plan: Modern Dental Assisting - E-Book Doni L. Bird, Debbie S. Robinson, 2013-11-07 Prepare for a successful career as a dental assistant! Modern Dental Assisting is the leading text in dental assisting -- the most trusted, the most comprehensive, and the most current. Using an easy-to-understand approach, this resource offers a complete foundation in the basic and advanced clinical skills you must master to achieve clinical competency. It describes dental assisting procedures with photographs and clear, step-by-step instructions. Written by Doni Bird and Debbie Robinson, two well-known and well-respected dental assisting educators. Comprehensive coverage takes students through a dental assisting program from start to finish. A highly approachable writing style presents the latest information and procedures in a way that ensures students can easily grasp and learn to apply the material. Concise chapters presented within short parts move from profession basics and sciences to infection control, safety, clinical dentistry, radiography, materials, specialty dental practice, and dental office administration. Superb, full-color illustrations and photographs show procedures, equipment, and instruments. Illustrated, step-by-step procedures show the skills that dental assistants must master, detailing for each the goal, equipment and supplies needed, chronological steps, and rationales. Expanded Functions procedures boxes describe special dental assisting procedures allowed only in certain states. Procedure icons alert students to issues relating to core procedures, e.g., that they should make notes in the patient's record, don personal protective equipment, or watch for moisture contamination. Key terms are accompanied by phonetic pronunciations, highlighted within the text, and defined in boxes on the same or facing page. Critical thinking questions end each chapter with mini-case scenarios and application-style questions. Learning and performance outcomes in each chapter set goals for what students will accomplish and also serve as checkpoints for comprehension, skills mastery, and study tools for exam preparation. Summary tables and boxes make it easy to review key concepts and procedures. Recall boxes appear after sections of text and include questions to ensure that students understand the material. CDC boxes cite the latest recommendations for infection control and summarize regulations. Eye to the Future boxes introduce cutting-edge research, future trends, and topics. Legal and Ethical Implications boxes focus on the behaviors that dental assistants will need to practice to protect themselves, their patients, and the practices for which they work. Patient Education boxes summarize content within the context of patient education take-away points. A glossary provides a quick and handy way to look up terminology, with chapter references indicating where terms are introduced and discussed within chapters.
  dental office marketing plan: Dental Office Administration Geraldine S Irlbacher, Guy S. Girtel, 2020-03-18 Dental Office Administration is a comprehensive resource that details the responsibilities of the dental office professional, providing practical communication techniques and tips for problem solving. It also provides the necessary clinical background information every dental office professional needs for a successful practice. Hands-on activities within the text require students to practice common tasks, such as dental charting, writing a memo, or conducting a mock telephone call with another student. A free bonus DVD-ROM for Windows includes practice management software called 'DENTRIXG4 practice management' to give students 'real world' experience managing patient data and filing electronic claims. A companion Website includes the full text and a quiz bank.
  dental office marketing plan: Practice Management for Dental Hygienists Esther K. Andrews, 2007 This textbook prepares dental hygiene students and dental hygienists to handle the business and operational aspects of the dental office. The book teaches students how a dental office functions from an operational standpoint and how dental hygienists, as licensed professionals, fit into that operation. Major sections cover basics of dentistry and dental law, office management, applied communications, and employability skills. To accommodate a two-credit course, the text is concise and focuses on exercise-based learning. Each chapter includes workbook exercises, study questions, critical thinking activities, case studies, and RDH board practice questions, as well as selected references, Websites, and student activities.
  dental office marketing plan: Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth Brad Newman, 2023-07-18 In today's competitive landscape, Dental Practices need innovative and effective marketing strategies to attract new patients and achieve sustainable growth. Best Dental Marketing is the ultimate guide for Dental professionals looking to harness the power of AI, Video, Social Media and more to transform their marketing efforts and drive new patient growth. Inside this comprehensive guide, you'll discover: The latest AI-driven tools, including ChatGPT, to optimize your content generation, search engine optimization, and patient engagement. Proven video marketing techniques to showcase your expertise, engage with your audience, and create compelling patient testimonials. Strategies to make the most of Social Media platforms, from creating engaging content to managing your online presence and building rapport. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for Dental Practices, to ensure your services are easily discovered online by prospective patients. Real-World examples, actionable insights, and expert tips to help you stay ahead of the competition and foster long-lasting relationships with your patients. Plus, insights on many more platforms and timely topics. https://bestdentalmarketing.com/ Best Dental Marketing is an invaluable resource for Dentists, Practice Managers, and marketing professionals seeking to revolutionize their Dental Marketing approach. Whether you're new to the world of digital marketing or an experienced marketer looking to stay ahead of the curve, this book will provide you with the knowledge and tools to supercharge your marketing efforts and propel your Dental Practice to new heights. Best Dental Marketing takes you on a journey through the rapidly evolving landscape of digital marketing. In this guide, you'll gain an understanding of key marketing concepts and the latest technologies reshaping the Dental industry. This book offers a practical, insightful, and indispensable roadmap for those looking to grow their practice and build a stronger, more engaging online presence. It provides both the big picture of how marketing is changing in the Dental industry and the specific strategies you need to take advantage of these trends. With this resource, you can rest assured that your marketing efforts will be at the cutting edge of industry practice, helping you achieve success in today's competitive Dental market. Let Brad Newman, Founder and Chief Buzz Officer at Dentainment, guide you on this journey of discovery and growth. Start reading Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth and set your practice on the path to marketing excellence for years to come. For additional resources at your Dental Practice, please visit https://bestdentalmarketing.com/ for a plethora of powerful marketing tips, ideas, and inspiration. Thank You for reading BEST DENTAL MARKETING! Keep up the truly inspiring work. https://bestdentalmarketing.com/
  dental office marketing plan: Modern Dental Assisting - E-Book Debbie S. Robinson, 2023-04-12 **Selected for Doody's Core Titles® 2024 in Dental Hygiene & Auxiliaries** Easily master all aspects of dental assisting with the most up-to-date and trusted text available. For more than 45 years, students and practitioners alike have relied on Modern Dental Assisting for its cutting-edge content, easy-to-grasp writing style, step-by-step procedures, and top-notch visuals. And the new 14th edition is no exception. With updated content — including the latest technological advancements, clinical photographs, and coverage of cultural diversity and how it relates to patient care — this new edition will guide you from your first day of class all the way to your first job in dental assisting. - Comprehensive, cutting-edge content presented in an approachable writing style aids comprehension. - Step-by-step procedures for general and expanded functions include helpful color-coding and photos. - Chapter features include recall questions throughout; boxes on infection control and CDC practices; and end-of-chapter elements regarding patient education, law and ethics, future trends, and critical thinking. - Key terminology list offers definitions, visual highlights within chapter discussions, and an alphabetized list in the glossary with cross-references to chapter locations. - Learning and performance outcomes address didactic knowledge and clinical skills mastery. - NEW! Expanded coverage of digital technology topics in general dentistry and dental specialties prepares you to work in modern dental settings. - NEW! Additional illustrations enhance an already stellar art program, with more than 1,700 images. - NEW! Consistent chapter organization with modernized learning outcomes help you understand important topics more easily. - UPDATED! Dentrix Learning Edition based on Dentrix G7.3, available for download on the companion Evolve website, gives you experience working with practice management software. - UPDATED! Revised Dentrix exercises on the Evolve companion website correlate with the updated Dentrix Learning Edition software.
  dental office marketing plan: Darby and Walsh Dental Hygiene E-Book Jennifer A Pieren, Denise M. Bowen, 2019-03-04 Back and better than ever, Darby and Walsh's Dental Hygiene: Theory and Practice, 5th Edition offers everything you need to succeed in your coursework, at certification, and in clinical practice. No other dental hygiene text incorporates the clinical skills, theory, and evidence-based practice in such an approachable way. All discussions — from foundational concepts to diagnosis to pain management — are presented within the context of a unique patient-centered model that takes the entire person into consideration. New to this fifth edition is a much more streamlined approach — one that stays focused on need-to-know information, yet also houses expanded content on things like alternative practice settings, pediatric care, risk assessment, and dental hygiene diagnosis to give you added context when needed. This edition is also filled with new modern illustrations and new clinical photos to augment your learning. If you want a better grasp of all the dental hygienist's roles and responsibilities in today's practice, they Darby and Walsh's renowned text is a must-have. - Focus on research and evidence-base practice provide proven findings and practical applications for topics of interest in modern dental hygiene care. - Step-by-step procedure boxes with accompanying illustrations, clinical photos, and rationales outline the equipment required and the steps involved in performing key procedures. - Critical thinking exercises, cases, and scenarios help hone your application and problem-solving skills. - Feature boxes highlight patient education, law, ethics, and safety. - UNIQUE! Discussions of theory provide a solid foundation for practice. - Key terms are called out within chapters and defined in glossary with cross-references to chapters. - Practice quizzes enable you to self-assess your understanding. - NEW! Streamlined approach focuses on the information you need to know along with the practical applications. - NEW! Added content covers alternative practice settings, new infection control guidelines, pediatric care, risk assessment, dental hygiene diagnosis, the electronic health record (EHR), and more. - NEW! Modern illustrations and updated clinical photos give you a better picture of how to perform essential skills and utilize clinical technology. - NEW! Online procedures videos guide you step-by-step through core clinical skills. - NEW! Editorial team brings a fresh perspective and more than 30 years of experience in dental hygiene education, practice, and research.
  dental office marketing plan: Successful Growth and Development in the Dental Practice Anita Jupp, 1996 In this book, the author addresses the importance of leadership and marketing. Chapters include hiring the dental team, learning leadership skills, establishing office policies, conducting productive team meetings, organizing business systems, maintaining financial controls, increasing case acceptance, setting personal and practice goals, professionally marketing the dental practice (attracting new patients/maiximizing retention of existing patients) and making the hygenic component an important revenue centre. The book includes visual examples of effective letters, sample advertisements and newsletters.
  dental office marketing plan: Cases in Health Care Marketing John L. Fortenberry Jr., 2010-02-26 Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.
  dental office marketing plan: Smart Hiring: A Guide for the Dental Office American Dental Association, 2004
  dental office marketing plan: Esthetics in Dentistry Ronald E. Goldstein, 2014-06-30 Esthetic dentistry is the ultimate challenge for the restorative dentist. A restoration must not only look good, it must also function well and endure the test of time. Esthetics in Dentistry has been an important resource in the practice of general dentistry and orthodontics for more than a quarter century. This full-colour revision of the original classic contains an incredible number of advances in techniques and materials. Dr. Ronald Goldstein presents the principles, communication techniques and treatment methods for selecting patients and creating esthetic restorations. Treatments include cosmetic contouring, bleaching, bonding, etched porcelain restorations and crown restorations.
  dental office marketing plan: Principles and Practice of Laser Dentistry - E-Book Robert A. Convissar, 2022-09-07 Successfully expand the use of lasers in your dental practice! With vibrant, detailed clinical images and easy-to-follow writing, Principles and Practice of Laser Dentistry, 3rd Edition walks you through the most common uses of lasers in areas such as periodontal surgery, dental implants, prosthetic and cosmetic reconstruction and describes how lasers work, how they interact with tissues, and how this knowledge may be applied to dental practice with a focus on technology, surgical techniques, and key steps in treatment. Written by laser dentistry pioneer Dr. Robert A. Convissar and a team of leading experts, this edition includes an ebook free with each purchase of a print book, three new chapters, and new case histories and clinical tips. It contains everything you need to know to build your skills in the rapidly growing field of laser dentistry. - Authoritative information is written by experts from all areas of dentistry, including periodontics, orthodontics, prosthodontics, oral and maxillofacial surgery, implants, endodontics, pediatric dentistry, cosmetic dentistry, and practice management. - Revised case studies reflect treatment planning and the use of lasers in treating a variety of pathologies. - Detailed photographs clearly illustrate preoperative, intraoperative, and postoperative procedures. - Guidelines to the use of lasers in procedures are validated with evidence-based, peer-reviewed literature. - Revised Clinical Tips and Caution boxes highlight key information. - Summary tables and boxes simplify essential information. - Chapter on Introducing Lasers into the Dental Practice includes guidelines for investing in lasers. - Glossary provides definitions of key laser terminology. - NEW! Chapters cover snoring and sleep apnea, photodynamic therapy, and infant tongue tie procedures. - NEW! More clinical photos, equipment photos, and conceptual illustrations are included. - NEW! eBook version is included with print purchase, allowing you to access all the text, figures, and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud.
  dental office marketing plan: The Entrepreneur Dentist Dr. Jerry Lanier DDS, Exec. MBA, 2019-05-14 Your Niche Can Make You Rich! Make Your Dental Practice into a Multi-Million-Dollar Business. ​For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life--with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. The Entrepreneur Dentist contains everything successful dentists with big dreams need to know about building a dental business and exiting with wealth. Dr. Lanier shows how the future you've dreamed for yourself and your family can become reality--because you've planned for that future with advice from this exceptional entrepreneur. In 1994, Dr. Jerry Lanier opened his first Kids Dental Kare office, and by 2017, he had 14 offices, employed close to 150 employees, twenty-five associate dentists, and was generating $20 million per year in revenue. When he sold that business, he was on the way to living the life of his dreams. He wants to show you how to plan ahead so you can do the same with your dental practice. This strategy-and-tactics field manual shows future dental entrepreneurs how to take the right steps so you can carve out successful enterprises over the long term. Dr. Lanier covers the ins and outs of building a thriving dental business, both from macro and micro perspectives, and includes practical steps you should take and pitfalls you can avoid. This valuable book will take you from being an aspiring dental entrepreneur with a sole proprietorship to business ownership--and finally, to a lucrative exit to the life of your dreams. Major topics in the book include: • Defining the dental market and learning how to take advantage of opportunities in it • Breaking down the dental niche strategy • Choosing a location (markets, demographics, and other practical considerations • Marketing and messaging • Infrastructure (staffing, processes and procedures, systems) • Building a team (becoming the boss, hiring dentists, managers, and other key players) • Growth and expansion and getting ready to exit
  dental office marketing plan: Dentistry's Business Secrets Edward M. Logan, DDS, 2011-02-21 Rave reviews for Dentistry's Business Secrets! “Dentistry’s Business Secrets by Dr. Ed Logan is a gift to dentistry. If you are a struggling or brand new practice, this book just might be the inspiration you need to help turn things around!” Howard Farran DDS, MBA, MAGD Founder and CEO, DentalTown Magazine and DentalTown.com “In a well written and easily understood book, Dr. Ed Logan has answered in a practical way many of the most important questions about dental practice. The information in the book will be valuable to practitioners of all ages.” Gordon Christensen, DDS, MSD, PhD Founder and Director of Practical Clinical Courses (PCC) “If you are a dentist who is ready to seriously grow your practice, Dentistry’s Business Secrets will certainly help you reach your goals! Written by a real dentist who has “been there and done that,” we consider this book a MUST READ for anyone in our profession! Dr. David Madow Dr. Richard Madow “The Madow Brothers,” Co-founders, The Madow Group, Creating Success for Dentists since 1989! “Finally! A book that gives step by step instructions for operating an effective and efficient dental practice. Whether you are a brand new dentist or a seasoned dental professional, the systems outlined in this book will not only help you become more profitable, but will actually make your chosen profession more enjoyable. Don’t just read this book, but implement the systems outlined in it and enjoy the success that follows. This book is a must read for every dental professional!” Larry Mathis, CFP® Author, Bridging the Financial Gap for Dentists “Ed Logan is a great business person who happens to be a dentist, and therein lies his value to us as his readers. Dentistry’s Business Secrets is a game plan for turning your dental practice into a thriving business. One of the best practice development investments you will ever make!” Eric Herrenkohl President of Herrenkohl Consulting Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. If you desire to maximize your practice value in the most efficient manner possible, then Dentistry's Business Secrets is your A to Z guide to success. Uncover the essential truths not taught in dental school and watch your practice life become less stressful, more predictable, more enjoyable and more profitable!
  dental office marketing plan: Delivering WOW Anissa Holmes, 2018-08-07 Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you!
  dental office marketing plan: UCSF General Catalog University of California, San Francisco, 1989
  dental office marketing plan: Designing Your Perfect Dental Practice Jay M. Hislop, 1999 In Designing Your Perfect Dental Practice: Foundations of Clinical Success, Dr. Jay M. Hislop, D.D.S., provides the design by which today's fee-for-service dentist can create their own perfect dental practice In 17 chapters (including 26 standard operating procedures) directed at both the general dentist and specialist, this book shows how today's dentist can design their own future, establish a philosophy to make it come true, then translate that philosophy into practical, usable business management solutions. The result is an easy-to-read, straightforward guide equally as valuable for the recent graduate as the veteran looking to put their practice into prime, resalable form. Hislop involves the reader by telling the fictitious story of a fellow dentist, Steve, who is simply overwhelmed and seeing his practice and life approaching toward a crisis point. Steve is skillfully interwoven into the nonfiction material, adding insight and some levity to the excellent text. What other benefits can result from applying Hislop's guidelines? More efficient operations, better patient outcomes, higher profits, reduction in malpractice risk, true quality control on referrals, clear communication between doctors and their staff, better staff relations, faster patient service, better patient compliance and retention, outstanding practice growth, peace of mind that the practice philosophy is understood and followed, no patients lost to recall or lost to referral, an environment with which managed care can't compete, and increased referrals for specialists. The $50 digital book is a great Christmas gift for a fellow dentist.
  dental office marketing plan: Esthetic Dentistry Kenneth W. Aschheim, 2014-11-26 Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! - Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. - Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. - Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. - Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. - Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. - Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery.
  dental office marketing plan: Ronald E. Goldstein's Esthetics in Dentistry Ronald E. Goldstein, Stephen J. Chu, Ernesto A. Lee, Christian F.J. Stappert, 2018-08-07 Die dritte Auflage von Ronald E. Goldstein`s Esthetics in Dentistry stellt eine gründliche Aktualisierung und Erweiterung dieses maßgeblichen Referenzwerks dar. Behandelt werden sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde, von den Prinzipien und Behandlungsverfahren bis hin zu spezifischen Herausforderungen und Komplikationen. - Untersucht umfassend sämtliche Aspekte der ästhetischen und kosmetischen Zahnheilkunde. - Enthält 23 neue Kapitel internationaler Experten des Fachgebiets, vorhandene Kapitel wurde vollständig aktualisiert. - Mit mehr als 3700 hochwertigen Fotos und Illustrationen. - Präsentiert klinische Fallstudien und Behandlungsalgorithmen und macht dieses Buch für den Klinikalltag noch bedeutsamer. - Legt den Schwerpunkt auf klinische Szenarien. Alle Informationen sind umfassend wissenschaftlich belegt.
  dental office marketing plan: Dental Economics , 2008
  dental office marketing plan: Practical Practice Solutions in Dentistry Sheri B. Doniger, DDS, 2018-05-16 Practical Practice Solutions in Dentistry: Building Your Successful Future provides a broad overview of how to start a business and be successful. With contributions from industry experts sharing real-life lessons learned in the management of dentistry offices, this volume delivers a comprehensive practice management resource. The editor, Dr. Sheri B. Doniger, set a course to collect expert advice on basic and complex concepts for dentists starting out as small business owners. The chapter contributors provide readers with dental industry voices sharing information from a first-hand viewpoint. Chapters offer strategies for business topics such as negotiating leases, hiring and team training, and billing and dental coding.
  dental office marketing plan: Plunkett's Health Care Industry Almanac 2007: Health Care Industry Market Research, Statistics, Trends & Leading Companies Jack W. Plunbett, 2006 Contains information to understand the trends, technologies, finances, and leading companies of a specific industry.
  dental office marketing plan: Raving Patients Len Tau, 2020-03-27 In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.
  dental office marketing plan: Lasers in Dentistry—Current Concepts Donald J. Coluzzi, Steven P.A. Parker, 2017-09-21 This book provides information on the basic science and tissue interactions of dental lasers and documents the principal current clinical uses of lasers in every dental discipline. The applications of lasers in restorative dentistry, endodontics, dental implantology, pediatric dentistry, periodontal therapy, and soft tissue surgery are clearly described and illustrated. Information is also provided on laser-assisted multi-tissue management, covering procedures such as crown lengthening, gingival troughing, gingival recontouring, and depigmentation. The closing chapters look forward to the future of lasers in dentistry and the scope for their widespread use in everyday clinical practice.When used in addition to or instead of conventional instrumentation, lasers offer many unique patient benefits. Furthermore, research studies continue to reveal further potential clinical applications, and new laser wavelengths are being explored, developed, and delivered with highly specific power configurations to optimize laser–tissue interaction. This book will bring the reader up to date with the latest advances and will appeal to all with an interest in the application of lasers to the oral soft and/or hard tissues.
  dental office marketing plan: Dental Disruption Jackie Ulasewich, 2019-02-26 Learn how you can achieve the practice of your dreams by embracing change and implementing the new dental marketing paradigm.
  dental office marketing plan: Standard Operating Procedures for All Dentists Marsha Freeman, 2004-10 In the book and accompanying CD, Marsha Freeman offers 314 standard operating procedures for the dental office, including front and back offices, bookkeeping, hygiene, job descriptions and performance agreements, management, marketing, and related forms. Book SOPs are replicated on the CD for easy modification, printing, and binder insertion.
  dental office marketing plan: Principles and Practice Of Pedodontics Arathi Rao, 2012-07-20 • A thoroughly updated, complete, comprehensive, yet easy to understand book, suitable for the undergraduate students • Covers all the topics in compliance with the syllabus of various universities in a very easy to understand way with adequate illustrations • This edition comprises of 31 chapters designed in a simple and easy to follow manner • Includes a chapter on 'Medical Emergencies in Dental Clinic' as management of such emergencies is very essential in day-to-day practice of dentistry for children.
  dental office marketing plan: Professional Responsibility in Dentistry Joseph P. Graskemper, 2011-04-20 Professional Responsibility in Dentistry: A Practical Guide to Law and Ethics integrates dental law, risk management, professionalism, and ethics, as all are interrelated in everyday practice. Beyond theory, the fact-based approach of this book shows examples of various situations the dentist may face. Dr. Graskemper addresses a range of topics, from legal concepts and regulation of dentistry to professionalism and ethics. He points out specific issues in the practice of dentistry, particularly those that confront new dentists and dentists with new practices. True Cases throughout the book walk readers through real-world examples of complex situations and discuss the proper way to handle them with attention to the legal, ethical, and practice management ramifications. These include patient charting, professional criticisms, child neglect, associateships, patient refunds, and more.
30 Dental Marketing Ideas for Dentists & Dental Offices - D…
Dec 20, 2022 · Whether you want to grow your patient pool, meet your 2024 KPIs, or strengthen your brand, …

24 Marketing Ideas For Your Dental Office [2025 Update]
Dental Marketing Ideas – bottom Line. Which of these dental marketing ideas seems the simplest to you? Pick it …

19 Genius Dental Marketing Ideas to Grow Your Practice
Dec 1, 2023 · The main goal for dental marketing or advertising is that patients and prospects book an …

10 Steps for Creating a Successful Dental Marketin…
Nov 3, 2021 · The Step-by-Step Guide to Creating a Dental Marketing Plan / Digital Marketing / By Whiteboard …

24+ Best Dental Marketing Strategies & Ideas for Your D…
Oct 30, 2024 · The goal of dental marketing is to get potential patients to make an appointment (online or by …

30 Dental Marketing Ideas for Dentists & Dental Offices - Dandy
Dec 20, 2022 · Whether you want to grow your patient pool, meet your 2024 KPIs, or strengthen your brand, we’ve got the right idea for you. Here are 30 dental marketing ideas for dentists …

24 Marketing Ideas For Your Dental Office [2025 Update] - MA …
Dental Marketing Ideas – bottom Line. Which of these dental marketing ideas seems the simplest to you? Pick it out, apply it ASAP, and observe the effects. Your office should start filling up …

19 Genius Dental Marketing Ideas to Grow Your Practice
Dec 1, 2023 · The main goal for dental marketing or advertising is that patients and prospects book an appointment—which is usually done by picking up the phone and calling the office. …

10 Steps for Creating a Successful Dental Marketing Plan
Nov 3, 2021 · The Step-by-Step Guide to Creating a Dental Marketing Plan / Digital Marketing / By Whiteboard Marketing With 2022 just around the corner, it’s time to start planning your dental …

24+ Best Dental Marketing Strategies & Ideas for Your Dental Office …
Oct 30, 2024 · The goal of dental marketing is to get potential patients to make an appointment (online or by phone) and to get existing clients to make regular appointments. ‍ If a practice or …

31 Dental Marketing Ideas & Strategies That Still Work {And How …
Mar 1, 2024 · Ultimately, dental marketing is effective when it earns you a larger return on your investment (ROI) than what you spent. How to Create a Dental Office Marketing Plan. Before …

The Step-by-Step Guide to Creating a Dental Marketing Plan
Apr 19, 2018 · See how to create a dental marketing plan that maximizes profit long-term. ... You’ll create individualized campaigns for each one, because the mother of four who needs a whole …

How to Put Together An Effective Dental Office Marketing Plan
A dental office marketing plan is the first step toward long-term dental marketing success. We show you how in this article. Learn how to put together a dental office marketing plan that …

Dental Marketing Plan- 12 Step Guide To An Effective Marketing Plan
A dental marketing plan is your strategic blueprint for launching and growing your dental practice. It coordinates all marketing efforts—social media, PPC, content marketing, and …

Dental Marketing Mastery: Boost Your Practice - The Floss By …
Sep 18, 2019 · Incorporating digital and traditional strategies into your dental office marketing plan. This guide provides a wide scope of marketing strategies, with both digital and traditional …