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| dental practice social media marketing: 365 Days of Social Posts for Dentistry Rachel Mele, 2017-05-03 365 Days of Social Posts for Dentistry is a daily guide for dental practices to create funny, informative, educational and engaging social media posts centered around getting and keeping patients. Each day of the year includes examples of what to say and how to say it with links to live examples. No Dental Office Marketer should be without this valuable tool! - Ed Zuckerberg. Every dental practice should have a copy of '365 Days of Social Posts for Dentistry.' It's the perfect gift for study clubs and dental companies to give as thank you gifts to referring practices and to dental companies' customer bases. - Linda Miles. No more guessing about what to post on social media. This book is packed full of great ideas. Thanks, Rachel. - Dr. David Fantarella. An essential for your social media tool box! Excellent launch pad ideas you can personalize for your practice. Keep this book handy, and you'll never be at a loss for words - Rita Zamora. I never knew there were so many dental 'holidays.' 'Love Your Teeth Day' is my new favorite.- Amy Pelchat, Granby Dental Center. When done right, social media is a sure fire way to get new dental patients. This book will ensure you do just that.- Naomi Cooper. 100% of the proceeds from 365 Days of Social Posts for Dentistry are being donated to Oral Cancer Cause. OCC provides financial support to improve the quality of life for oral cancer patients. To learn more visit, www.oralcancercause.org. |
| dental practice social media marketing: Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients Adam Zilko, 2018-03-26 One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing Treatment Plan What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy. |
| dental practice social media marketing: Everything is Marketing Fred Joyal, 2009 |
| dental practice social media marketing: Fully Booked Carolyn S. Dean, 2015-10-01 Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue. |
| dental practice social media marketing: International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania Simona Vlad, Nicolae Marius Roman, 2017-03-15 This volume presents the contributions of the fifth International Conference on Advancements of Medicine and Health Care through Technology (Meditech 2016), held in in Cluj-Napoka, Romania. The papers of this Proceedings volume present new developments in - Health Care Technology, - Medical Devices, Measurement and Instrumentation, - Medical Imaging, Image and Signal Processing, - Modeling and Simulation, - Molecular Bioengineering, - Biomechanics. |
| dental practice social media marketing: Delivering WOW Anissa Holmes, 2018-08-07 Delivering WOW is a blueprint for running and growing a dental practice. Dr. Anissa Holmes was sick of working too much and earning too little, so she decided to do something about it. After years of learning and experimentation, she developed a simple, high-impact process to run and grow a dental practice that turned her office into a high-profit practice with over 50,000 raving Facebook fans and a reliable team she can trust to handle anything that comes their way. With this newly-updated and expanded version of a book that helped thousands of dentists build more profitable and enjoyable dental practices, Dr. Holmes walks dentists through building a winning team, maximizing profitability, and reliably growing patient numbers without having to waste time and money on expensive and ineffective advertising methods. If you’re tired of feeling guilty, stressed, and frustrated by your practice and want to build one that allows you to make more, work less, and have a meaningful impact in the world, Delivering WOW is the step-by-step plan for you! |
| dental practice social media marketing: Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth Brad Newman, 2023-07-18 In today's competitive landscape, Dental Practices need innovative and effective marketing strategies to attract new patients and achieve sustainable growth. Best Dental Marketing is the ultimate guide for Dental professionals looking to harness the power of AI, Video, Social Media and more to transform their marketing efforts and drive new patient growth. Inside this comprehensive guide, you'll discover: The latest AI-driven tools, including ChatGPT, to optimize your content generation, search engine optimization, and patient engagement. Proven video marketing techniques to showcase your expertise, engage with your audience, and create compelling patient testimonials. Strategies to make the most of Social Media platforms, from creating engaging content to managing your online presence and building rapport. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for Dental Practices, to ensure your services are easily discovered online by prospective patients. Real-World examples, actionable insights, and expert tips to help you stay ahead of the competition and foster long-lasting relationships with your patients. Plus, insights on many more platforms and timely topics. https://bestdentalmarketing.com/ Best Dental Marketing is an invaluable resource for Dentists, Practice Managers, and marketing professionals seeking to revolutionize their Dental Marketing approach. Whether you're new to the world of digital marketing or an experienced marketer looking to stay ahead of the curve, this book will provide you with the knowledge and tools to supercharge your marketing efforts and propel your Dental Practice to new heights. Best Dental Marketing takes you on a journey through the rapidly evolving landscape of digital marketing. In this guide, you'll gain an understanding of key marketing concepts and the latest technologies reshaping the Dental industry. This book offers a practical, insightful, and indispensable roadmap for those looking to grow their practice and build a stronger, more engaging online presence. It provides both the big picture of how marketing is changing in the Dental industry and the specific strategies you need to take advantage of these trends. With this resource, you can rest assured that your marketing efforts will be at the cutting edge of industry practice, helping you achieve success in today's competitive Dental market. Let Brad Newman, Founder and Chief Buzz Officer at Dentainment, guide you on this journey of discovery and growth. Start reading Best Dental Marketing: How to Leverage AI, Video, Social Media, and more for New Patient Growth and set your practice on the path to marketing excellence for years to come. For additional resources at your Dental Practice, please visit https://bestdentalmarketing.com/ for a plethora of powerful marketing tips, ideas, and inspiration. Thank You for reading BEST DENTAL MARKETING! Keep up the truly inspiring work. https://bestdentalmarketing.com/ |
| dental practice social media marketing: Re-Inventing Dentistry Rinesh Ganatra, 2013-02-02 There is no other book that will show you step by step HOW to build your dental practice, create winning systems, and use online marketing to grow your practice like you've always wanted. Dr. Rinesh Ganatra, after having built 3 state of the art practices in Orange County, California reveals how you can create your dream practice and market it for success! You will gain three HUGE insights from this book: 1. How to create and build a dental practice from scratch with no prior construction experience 2. An easy to follow step by step guide to creating winning systems within your practice by focusing on attracting patients, treatment planning, and having patients return to you. 3. Cut through the static and finally LEARN how to enhance the power of your website, online video, and social media to attract and keep more patients in your office then ever before. Only after knowing this can you truly create a presence beyond your location! In Re-Inventing Dentistry, successful dentist and entrepreneur, Dr. Ganatra packages up his knowledge and delivers it in a systematic approach to building and marketing your practice. Whether you are a long time practicing dentist or a new dentist out of school this is a must have book that will take you to new levels of success in life and dentistry. Stop trying to figure it all out by yourself and learn from someone who is a dentist and has done it! Read the book and let Dr. Ganatra help you create your ultimate success in dentistry! Be sure to also check out his free video training series at http: //www.dentalpracticemastery.com |
| dental practice social media marketing: Dentistry's Business Secrets Edward M. Logan Dds, Edward M. Logan, 2011 Whether you are a new dentist opening your first practice or an experienced dentist looking to take your current practice to the next level, Dr. Edward Logan's new book on dental practice growth will help you achieve your goals. Written by a dentist for dentists, Dentistry's Business Secrets reveals the vital business truths Dr. Logan perfected while growing three successful dental practices from scratch. |
| dental practice social media marketing: Profitable Dental Practice Philip Newsome, Chris Barrow, 2019-06-27 This highly practical guide has been completely revised, updated and expanded, highlighting the changing face of dental practice today. It considers characteristics common to successful organisations and applies them to the profession of dentistry.Focusing on 8 key strategies, it is specially designed to develop a thriving dental practice whilst ma |
| dental practice social media marketing: Dental Disruption Jackie Ulasewich, 2019-02-26 Learn how you can achieve the practice of your dreams by embracing change and implementing the new dental marketing paradigm. |
| dental practice social media marketing: Get Found, Get Liked, Get Patients Rita Zamora, 2018-08-27 In her work with dental professionals as an international speaker and social media marketing consultant, Rita Zamora helps dentists and specialists overcome their social media challenges to Get Found, Get Liked and Get Patients: We have social media accounts set up, but can't keep it going consistently Facebook? Instagram? Google Reviews? Where should we focus? How much and how often should we be posting? We don't know where or even how to start Is it worth paying for Facebook advertising? How much fun content should we post compared to dental or clinical stuff? Even dentists who enjoy social media personally may feel overwhelmed by the planning, posting, and campaign management involved in social media marketing. Rita's book shows you how to establish or integrate social media into your practice, so it isn't seen as a waste of time, but results in a variety of benefits, including: Stronger online reputation Expanded visibility Word of mouth New patients This book shares the insight Rita has gained in working with dental professionals through her own agency, Rita Zamora Connections, as well as hearing from countless attendees she encounters through speaking engagements across the country. While there is no magic bullet to make any marketing strategy work-success does leave clues... In this book you'll find examples of: The healthcare provider research processes Tips and ideas for optimal content/what to post and how to help ensure your practice is found and liked Statistics to guide you to the best social media platforms for your practice How social media can help you grow trust with your patients before they've even met you Systems to make your social media marketing more efficient and effective Whether you decide to manage social media internally, or work with an external vendor, this book outlines how to get started, what systems to set up, or will simply help confirm you indeed need outside help. Included with your book purchase are several bonus PDF downloads, including guides and worksheets to help with a variety of social media challenges. |
| dental practice social media marketing: Leveraging Digital Technology for Preventive Dentistry Asanza, Dachel Martínez, 2024-08-26 Even in the modern age, oral diseases have a substantial and negative impact on citizens all over the globe. Oral diseases affect nearly half of the global population and represent a significant economic and health burden. As a result, the promotion of oral health and disease prevention information has emerged as one of the most cost-effective strategies in limiting these maladies and treating them should they occur. Leveraging Digital Technology for Preventive Dentistry provides relevant theoretical frameworks and the latest empirical research findings in the area. It discusses the latest findings in digital technologies for health promotion and oral disease promotion, as well as the behavior of these health actions in the international context. Covering topics such as ethical and legal aspects, preventive dentistry, and biometric studies, this book is an excellent resource for librarians, dentists, dental students and educators, researchers, academicians, and more. |
| dental practice social media marketing: Power Listening Bernard T. Ferrari, 2012-03-01 Listening is harder than it looks- but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation. Ferrari reveals how to turn a tin ear into a platinum ear. His practical insights include: Good listening is hard work, not a passive activity Good listening means asking questions, challenging all assumptions, and understanding the context of every interaction Good listening results in a new clarity of focus, greater efficiency, and an increased likelihood of making better decisions Good listening can be the difference between a long career and a short one |
| dental practice social media marketing: Magnetic Marketing for Dentists Dan S Kennedy, 2020-11-24 |
| dental practice social media marketing: Raving Patients Len Tau, 2020-03-27 In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies. |
| dental practice social media marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| dental practice social media marketing: Business Basics for Dentists James L. Harrison, David O. Willis, Charles K. Thieman, 2023-09-21 Business Basics for Dentists Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field. |
| dental practice social media marketing: Social Media is a Cocktail Party , |
| dental practice social media marketing: Dental Practice Transition David G. Dunning, Brian M. Lange, 2016-07-08 Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations |
| dental practice social media marketing: Dental Practice Hacks Alex Wong, Master the world of dental marketing with this cutting-edge collection! Do you want to discover the best strategies for kickstarting your dental marketing efforts? Looking for ways to build your client base, attract new patients, and master the online sphere? Want to learn first-hand from an expert copywriter and experienced dentist? Then this bundle is for you! Inside this brilliant 3-in-1 book collection, you'll join best-selling author and dental marketing expert Alex Wong as he shares his years of dental marketing expertise. Breaking down the principal strategies for creating an unforgettable online presence, driving traffic with a top-notch website, and writing viral blog content, this bundle is perfect for any orthodontist, endodontist, periodontist, or anyone in the oral health field looking to expand their dental clinic and build their business. Inside Dental Marketing Hacks, you'll uncover a powerful formula for mastering the art of online dental marketing, including: ✔ The Secret To Identifying Your Perfect Target Audience ✔ Step-By-Step Instructions For Building Your Online Presence (Even If You're Not a Tech-Y Person) ✔ Practical Ways To Get Your Dental Website Off The Ground For Less Than $200! ✔ Top Tips For Writing Emails That Sell ✔ And Ingenious Advertising Strategies To Kickstart Your Dental Practice! Inside Dental Copywriting Hacks, you'll find a complete blueprint for crafting engaging, effective content to help you stand out from the crowd, including: ✔ How To Build Your Action Plan and Position Yourself In The Market ✔ Surprisingly Simple Ways To Create Your Homepage, Team Page, Contact Page and More ✔ How To Do Keyword Research Like a Pro ✔ Proven Copywriting Techniques To Hook Readers and Demonstrate Your Expertise ✔ And Much More... And inside Blogging Hacks For Dentistry, you'll learn the essential steps for creating viral, must-read blog content to find more patients and grow your practice, including: ✔ Tips and Tricks For Finding - and Engaging With - Your Target Readership ✔ Simple Ways To Generate an Entire Year's Worth of Topics (So You Can Focus Less On Brainstorming and More On Dentistry) ✔ The Secret To Creating Attention-Grabbing Headlines ✔ Easy-To-Use Tools For Creating Profitable Keywords ✔ And How To Make Optimized, Shareable, and Viral Dental Blog Content! Whether you're setting up your brand-new dental office for the first time, or if you're a seasoned professional looking to expand your skillsets and find more patients, the ingenious lessons inside this bundle are specially designed to help you master your online presence, create compelling blog content, and build an unforgettable website. Ready to supercharge your dental practice? Scroll up and buy now to get started! |
| dental practice social media marketing: Pediatric Dentistry: Principles and Practice E-book M. S. Muthu, N Sivakumar, 2022-09-21 • Each chapter will provide PowerPoint slides for the faculties to use as a preliminary version for their UG classes. They can edit as needed and use them • Handy supplementary forms have been included for a few chapters, namely Case history, Protective stabilization, which students and practitioners can use to diagnose the problems and manage a child properly. It regularly allows excellent documentation at the department and clinic level to systematically collect data and write research papers • All the related and integrated specialties of Pediatric Dentistry is extensively covered with the experts in the field under Interdisciplinary Pediatric Dentistry • The terminologies and sections divisions are updated with the American Academy of Pediatric Dentistry (AAPD) and the International Association of Paediatric Dentistry (IAPD) guidelines • Clinician's Corner – Handy, clinical tips were provided at the end of each relevant chapter to understand better the topic for the students and the Practicing Dentists and Pediatric dentists • Chapters on exceptional and innovative topics such as Research Methodology for beginners, Dental Photography, Psychological ownership, Ethics, Ergonomics, which are often expected, have been included • Administering LA to children - one of the most challenging things in Pediatric Dentistry is addressed through a dedicated chapter on The TeDiE Technique • Flowcharts have been included in many chapters to understand the subject or procedures better. • Stepwise clinical images have been provided for specific clinical procedures (viz. ART, Strip crown) |
| dental practice social media marketing: Social Media in Dentistry S. Kutalmış Büyük, 2020-03-06 |
| dental practice social media marketing: Machine Learning in Dentistry Ching-Chang Ko, Dinggang Shen, Li Wang, 2021-07-24 This book reviews all aspects of the use of machine learning in contemporary dentistry, clearly explaining its significance for dental imaging, oral diagnosis and treatment, dental designs, and dental research. Machine learning is an emerging field of artificial intelligence research and practice in which computer agents are employed to improve perception, cognition, and action based on their ability to “learn”, for example through use of big data techniques. Its application within dentistry is designed to promote personalized and precision patient care, with enhancement of diagnosis and treatment planning. In this book, readers will find up-to-date information on different machine learning tools and their applicability in various dental specialties. The selected examples amply illustrate the opportunities to employ a machine learning approach within dentistry while also serving to highlight the associated challenges. Machine Learning in Dentistry will be of value for all dental practitioners and researchers who wish to learn more about the potential benefits of using machine learning techniques in their work. |
| dental practice social media marketing: Lit Miguel A. Ortiz, 2019 |
| dental practice social media marketing: Your Social Practice Jack Hadley, 2018-04 |
| dental practice social media marketing: Hashtag Authentic Sara Tasker, 2019-02-19 In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer. |
| dental practice social media marketing: Dental Benefits and Practice Management Michael M. Okuji, 2016-01-19 Dental Benefits and Practice Management: A Guide for Successful Practices is a practical tool that helps you manage your office in tune with the realities of modern dental practice. Written by both dentists and insurance industry professionals Practical explanations to effectively and legally process claims Describes the changes in dental practice management to make your practice patient centered Competitive strategies for dentists and organizations |
| dental practice social media marketing: Practice Management for the Dental Team - E-Book Betty Ladley Finkbeiner, Charles Allan Finkbeiner, 2015-01-29 - NEW and UPDATED! Electronic health record (EHR) content addresses the changes in technology related to the paperless dental office, telecommunications, appointment management, and financial systems to help you become compliant with EHR federal mandates. - NEW! Practice quizzes for each chapter on the Evolve website help you test comprehension and prepare for classroom and board exams. - NEW! Artwork focuses on new equipment and technology, specifically the paperless dental office. |
| dental practice social media marketing: Dental Practice Strategy Guide Dr. Randall M. LaFrom, 2018-03-26 Dental business strategy book for all phases of running a dental practice. |
| dental practice social media marketing: Modern Dental Assisting - E-Book Doni L. Bird, Debbie S. Robinson, 2020-03-13 Easily master all aspects of dental assisting with the most up-to-date and most trusted text available. For more than 40 years, students and practitioners alike have relied on Modern Dental Assisting for its cutting-edge content, easy-to-grasp writing style, step-by-step procedures, and top-notch visuals. And the new 13th edition is no exception. With updated content — including the latest technological advancements, clinical photographs, and new coverage on cultural diversity and how it relates to patient care — this new edition will guide you from your first day of class all the way to your first job in dental assisting. - UNIQUE! Trusted expert authors Doni Bird and Debbie Robinson present information and procedures in a way that makes it easy for students to understand and apply the material. - Comprehensive, cutting-edge content is presented in approachable writing style. - Step-by-step procedures for general and expanded functions use color coding and clinical photos to demonstrate key dental assisting competencies. - 70 procedural videos include questions and answers correlated to the chapter procedures with closed-captioning in English and Spanish and audio narration in English. - UNIQUE! Interactive Dental Office program provides in-depth case studies integrated with periodontal charting, radiographic mounting, and more. - Dentrix practice management software on Evolve enables students to work with patient data much like they will in the office environment. - Recall and Critical Thinking questions in each chapter provide opportunities for practice and application. - Feature boxes on infection control and CDC practice, patient education, and law and ethics summarize recommendations and key applications in practice. - Key terminology list helps students better comprehend the chapter and how the information applies to dentistry practice. - Learning and performance outcomes set goals for what students will accomplish and serve as checkpoints for comprehension and skills mastery. - NEW! Information on cultural diversity grounds students in this important topic and how it relates to patient care and patient communication. - UPDATED! art program provides vivid original renderings of dental anatomy tooth morphology and dental imaging, along with improved photos of the latest products, equipment, and instruments. - NEW! Coverage of the latest advances in general and specialty dental care covers technological advancements, public health and access to care, teledentistry, infection control guidelines, the Zika virus, Ebola, the oral-systemic health connection, and more. - NEW! Updated critical thinking and recall questions challenge students and provide recollection skills. |
| dental practice social media marketing: Dental Marketing Hacks Alex Wong, ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★ |
| dental practice social media marketing: Managing the Dental Team: Guidelines for Practice Success American Dental Association, 2016-12-05 Provides dental practices with sample job descriptions, guidelines for handling hiring and terminations, performance evaluations, and salary reviews. |
| dental practice social media marketing: Modern Healthcare Marketing in the Digital Era Djakeli, Kakhaber, 2023-12-11 Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction. |
| dental practice social media marketing: Services Marketing: People, Technology, Strategy (Eighth Edition) Jochen Wirtz, Christopher Lovelock, 2016-03-29 Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. |
| dental practice social media marketing: Managing Marketing: Guidelines for Practice Success American Dental Association, 2016-06-01 Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising. |
| dental practice social media marketing: Mastering Practice Growth Ian McNickle, 2019-11-05 In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO |
| dental practice social media marketing: Internet Marketing American Dental Association, 2014-10-21 Explains marketing options unique to dental practices. Covers SEO, keywords, and algorithms in digital marketing, choosing the right social media platforms including Facebook, Instagram, Tumblr, YouTube, Yelp, Google+ and other social media sites, managing positive and negative online reviews, developing social media content, and hiring a web designer or online marketing professional. |
| dental practice social media marketing: Marketing to Women Marti Barletta, 2003 Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women. |
| dental practice social media marketing: The Art of a Self-Made Facebook Ad Agency Cody Lopez, 2019-10-18 With over 30 million U.S. small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in. Billions of people are using social media every single day and with Facebook being the most popular, it is single-handedly transforming how business marketing is conducted. 42% of all marketers report that Facebook is absolutely crucial for businesses. A social media marketing agency or SMMA providing Facebook ad services is one of the best businesses to start in this day and age. With this book, you will discover how to start and scale a Facebook ad agency from scratch, even if you have never done marketing on the platform before. You will uncover numerous actionable strategies and tools to build a successful social media marketing agency fast. The contents of this book include how to: •Understand Facebook’s Advertising Algorithms •Understand Facebook's Business Manager •Run Your First Facebook Ad •Run Retargeting Ads •Overcome the Client Acquisition Hurdle •Implement 8 Different Client Outreach Methods •Price Your Agency Services for Success •Scale Your Agency to New Heights •Position Your Agency for Success •Stop Analysis Paralysis and Take Action And so much more The Art of a Self-Made Facebook Ad Agency was written to empower aspiring entrepreneurs to build their own business in the ever-growing digital marketing industry as soon as possible. It doesn't matter how old you are or what level of experience you have, if you are serious about creating your own path, this book can guide you through a journey from employee to self-made business owner. |
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amount of the publication to the use of social media in the dental practice. Social media can be used in multiple facets of a dental practice. Some popular uses include marketing deals and ...
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