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| event venue marketing strategies: Marketing Destinations and Venues for Conferences, Conventions and Business Events Rob Davidson, Tony Rogers, 2012-05-31 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments |
| event venue marketing strategies: Burn the Business Plan Carl J. Schramm, 2018-01-16 Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us. |
| event venue marketing strategies: How to Start an Event Venue Business Danita Pauline, 2024-08-08 Unlock the secrets to launching a successful event venue business with How to Start an Event Venue Business. This comprehensive guide provides aspiring entrepreneurs with all the essential knowledge and practical strategies needed to thrive in the event venue industry. From market research to legal considerations, and from venue design to customer service excellence, this book covers every aspect of starting and running a profitable event venue. Dive deep into the event venue industry with an overview that highlights both the benefits and challenges of this exciting field. Conduct thorough market research and feasibility studies to understand market demand and ensure your business idea is viable. Learn how to craft a solid business plan that includes financial projections and funding strategies to secure the necessary capital for your venture. Discover the critical factors to consider when choosing the perfect location for your event venue, whether urban or rural. Navigate the legal landscape by understanding business structure, registration, and the required licenses and permits to operate legally. Design a stunning and functional venue that meets accessibility and safety standards, and source the essential equipment and supplies needed for various types of events. Set up your venue with efficient layout and logistics, ensuring utilities and amenities are in place. Develop a robust marketing strategy, utilizing both online and offline techniques to attract clients. Build a strong online presence with a professional website and active social media profiles. Establish valuable partnerships with event planners, vendors, and industry associations to enhance your business network. Master pricing strategies and package creation to offer competitive and attractive options to your clients. Implement effective booking and scheduling management systems to handle multiple events seamlessly. Foster a customer-centric culture with excellent customer service, and offer in-house event planning and coordination services to add value to your clients. Explore different types of events you can host, such as weddings, corporate events, and parties, and tailor your venue to meet diverse needs. Manage your staff efficiently, handle financial management and accounting, and mitigate risks with proper insurance coverage. Embrace technology and innovation to streamline operations and offer cutting-edge services. Incorporate green and sustainable practices to appeal to eco-conscious clients, and ensure compliance with health and safety regulations. Expand your business by adding new services or considering additional locations, and learn from real-world case studies and success stories. Stay ahead of industry trends and adapt to changes in the market to ensure long-term success. Bullet Points COMPREHENSIVE GUIDE: Covers every aspect of starting and managing a successful event venue business, from planning to execution. MARKET INSIGHTS: Conduct thorough market research and feasibility studies to understand demand and ensure business viability. BUSINESS PLANNING: Learn how to create a solid business plan with financial projections and funding strategies to secure capital. LOCATION SELECTION: Discover critical factors for choosing the perfect venue location, whether urban or rural, to maximize success. LEGAL KNOW-HOW: Navigate the legal landscape with guidance on business structure, registration, licenses, and permits. VENUE DESIGN: Design a stunning and functional venue with essential equipment, accessibility, and safety standards in mind. MARKETING STRATEGIES: Develop robust marketing techniques, both online and offline, to attract and retain clients effectively. |
| event venue marketing strategies: Events as a Strategic Marketing Tool, 2nd Edition Dorothé Gerritsen, Ronald van Olderen, 2020-03-19 Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. |
| event venue marketing strategies: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| event venue marketing strategies: Marketing Destinations and Venues for Conferences, Conventions and Business Events Tony Rogers, Rob Davidson, 2015-11-19 Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers. |
| event venue marketing strategies: The Off-Camera Flash Handbook Vanessa Joy, 2020-01-06 <p>If your past attempts at learning flash have all ended in failure (not to mention tears and/or blind rage), then <i>The Off-Camera Flash Handbook</i> is about to change everything for you. For years, photographer Vanessa Joy has been using off-camera flash to create gorgeous portraits that look like they were shot in the most beautiful natural light at the perfect time of day. Well, guess what? That consistent look was not created thanks to the most amazing luck with the weather. No. It was created by a pro photographer who mastered her use of off-camera flash. And with her down-to-earth and practical explanations, that’s exactly what Vanessa teaches you in this book.</p> <p>Vanessa breaks down off-camera flash into an easy-to-understand approach, and instead of focusing on the gear and the settings (which are also included, of course), she focuses on the kinds of shots you want to make. This book is about learning to use off-camera flash easily and quickly so that you can create beautiful, natural-looking light in any situation, at any time you need it…regardless of the weather or time of day.</p> <p>The book is divided into three parts. Part One covers the fundamentals of off-camera flash, and it does so without blasting you with a firehose of information. Instead, Vanessa gives you the basics you need so that you can start shooting right away without becoming overwhelmed with technical jargon.</p> <p>Once you’re set up and ready to go, Vanessa jumps right into Part Two with specific photo scenarios and real-world situations where you’ll learn key techniques for using your flash to create consistent, beautiful photographs. For each scenario, Vanessa provides the goal for the shoot, a gear list, the step-by-step shooting instructions, and images that show both the progress of the shoot and the behind-the-scenes shots or lighting diagrams of the setup. She also discusses problems you may encounter, variations on the shot, and additional practical scenarios for each situation.</p> <p>Just a few examples include:</p> <ul>• Recreating the golden hour at any time</ul> <ul>• Shooting groups</ul> <ul>• Making indoors look like outdoors</ul> <ul>• Enhancing natural light</ul> <ul>• Using flash at events</ul> <ul>• Working in harsh sunlight</ul> <ul>• Creating silhouettes</ul> <ul>• Shooting at sunset</ul> <ul>• Fixing an ugly-light room</ul> <ul>• And much more</ul> <p>Finally, Part Three tackles the questions you’ll likely have once you’ve got the basics under your belt and you’re already creating great photos with your off-camera flash—things like high-speed sync, sync speed, a practical understanding of the inverse square law, etc. There is also a helpful FAQ section at the end of the book.</p> <br> <br> <p>TABLE OF CONTENTS</p> <p>PART 1: GETTING STARTED WITH OFF-CAMERA FLASH (OCF)</p> <ul>You Already Know This</ul> <ul>Getting Your Flash Off Camera</ul> <ul>Getting the Exposure</ul> <ul>Light Positions and Modifiers</ul> <ul>How to Add More Lights</ul> <p>PART 2: Off-Camera Flash Techniques</p> <ul>Creating Golden Haze</ul> <ul>Creating Golden Hour</ul> <ul>Creating Twilight</ul> <ul>Photographing at Sunset</ul> <ul>Making a Magenta Sunset</ul> <ul>Group Shots with One Light</ul> <ul>Individual Portraits</ul> <ul>Portraits of Couples</ul> <ul>Enhancing Natural Light</ul> <ul>Making Indoors Look Like Outdoors</ul> <ul>Super Soft Portrait Light</ul> <ul>Warming up the Sky</ul> <ul>Keeping a Blue Sky</ul> <ul>Light like It's Coming Through a Window</ul> <ul>Creating a Silhouette</ul> <ul>Turn Day into Night</ul> <ul>Tiny Little Details</ul> <ul>Table Details</ul> <ul>Event Speeches</ul> <ul>In Harsh Sunlight</ul> <ul>Shooting with Reflectors</ul> <ul>Event Bounce Flash</ul> <ul>Using Gels for Fun Color Effects</ul> <ul>Using Gels to Color Correct</ul> <ul>Lighting a Dark Room</ul> <ul>Making a Rainy Day Sunny</ul> <ul>Lighting to Look Like Window Light</ul> <ul>Making Front Bokeh</ul> <ul>Filling in Shadows</ul> <ul>Wow, This Indoor Light Sucks</ul> <ul>Rim Lighting</ul> <p>PART 3: Features, Troubleshooting, and FAQS</p> <ul>WTF Are You Talking About?</ul> <ul>But Light Doesn’t Do That</ul> <ul>FAQs about OCF</ul> |
| event venue marketing strategies: Marketing Destinations and Venues for Conferences, Conventions and Business Events Rob Davidson, Tony Rogers, 2012-05-31 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments |
| event venue marketing strategies: Business Events Rob Davidson, 2018-12-07 The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management. |
| event venue marketing strategies: Promoting and Marketing Events Nigel Jackson, 2013-10-28 This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general. |
| event venue marketing strategies: Marketing for Hospitality and Tourism Gerald Ross, 2021-11-16 Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some of the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels. |
| event venue marketing strategies: Working with Venues for Events Emma Nolan, 2017-11-28 This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. The book explores the different types of venues available to event managers, from unique venues such as historical buildings and theatres to sporting and academic venues, analysing the specific characteristics, benefits and drawbacks that distinguish them. It also illustrates how venues function and are managed, incorporating key aspects of venue management including staffing, marketing, legislation, production, scheduling and administration. Sustainability, ethics and technology are also integrated throughout, along with a vast range of industry examples of different venue types and events from around the world. Comprehensive and accessible, Working with Venues for Events offers students an essential understanding of how event managers can successfully negotiate, work with and plan for a successful event in a variety of venue settings. This is an invaluable resource for anyone with an interest in events management. |
| event venue marketing strategies: Strategic Event Creation Liz Sharples, Philip Crowther, Daryl May, Chiara Orefice, 2014-09-30 The first text to move away from an older paradigm of simply ‘making events work’ and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals. |
| event venue marketing strategies: Canadian Sport Marketing Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine, 2022 This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals-- |
| event venue marketing strategies: Sports Marketing Sam Fullerton, 2021-10-15 Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products. |
| event venue marketing strategies: Place Event Marketing in the Asia Pacific Region Waldemar Cudny, 2021-08-19 This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies. |
| event venue marketing strategies: Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Management Association, Information Resources, 2020-11-27 From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology. |
| event venue marketing strategies: Event Management Greg Damster, Dimitri Tassiopoulos, 2005 Dealing with event management in developing countries, specifically South Africa, this textbook confronts the specific challenges of creating well-run events in places where world-class catering and party supplies are not as readily available as in developed nations. Complete with advice about all aspects of managing an event, the second edition incorporates additional graphs, tables, and photographs, as well as new material about the legal aspects of event planning. |
| event venue marketing strategies: Events Management Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole, 2012-05-23 Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers |
| event venue marketing strategies: Career Opportunities in the Music Industry Shelly Field, 2010 Praise for the previous edition: ...a practical and concise guide...a valuable resource...recommended.--American Reference Books Annual |
| event venue marketing strategies: Strategies in Sports Marketing: Technologies and Emerging Trends Dos Santos, Manuel Alonso, 2014-04-30 The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events. |
| event venue marketing strategies: The Practical Guide to Managing Event Venues Philip Berners, 2018-07-20 This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable. |
| event venue marketing strategies: Managing Festivals for Destination Marketing and Branding Kulshreshtha, Sharad Kumar, 2023-04-11 Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians. |
| event venue marketing strategies: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2014-12-31 As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market. |
| event venue marketing strategies: The Routledge Handbook of Business Events Charles Arcodia, 2022-09-08 A timely and up-to-date go-to reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies. |
| event venue marketing strategies: Crisis and Disaster Management for Sport Richard Shipway, Lee Miles, Richard Gordon, 2020-11-11 Crisis and Disaster Management for Sport is the first book to introduce key concepts and best practice in crisis and disaster management in sport and international sports events. The book draws from multiple disciplines to provide insight into the issues and challenges involved in planning for, and managing, crises and disasters in the context of sport. With an initial focus on sports event and venue resilience, the book also explores social, community and individual resilience within sport and examines concepts and issues such as fandom, risk perception, crowd control and management, crisis communication and reputational risk and the growing challenges posed by climate change. The book includes real-world case studies as well as disaster management-related simulation and scenario-building exercises and looks ahead to what might be the most significant threats in future to the safe and sustainable management of sport. With the devastating impacts of COVID-19 illustrating the central importance of resilience and proper preparation for crises and disasters, this book is an essential read for all researchers, students, practitioners and policy-makers working in sport, tourism, entertainment, leisure and critical event studies. |
| event venue marketing strategies: Nonprofit Marketing Walter Wymer, Patricia Knowles, Roger Gomes, 2006-03-06 Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Key Features: Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications. Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment. Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the nonprofit sector. The book also includes many international examples of real-world organizations to offer students a multinational perspective on nonprofit marketing. Instructor′s Resources! Instructor Resources on CD are available to qualified adopters of Nonprofit Marketing. These resources include chapter outlines, discussion questions, teaching tips, review questions, and much more! Intended Audience: This is an excellent text for undergraduate and graduate students studying nonprofit marketing in the fields of Marketing, Public Administration, Social Work, Sociology, Arts Administration, Management, and Business. Meet the author! users.cnu.edu\~wwymer |
| event venue marketing strategies: Emotional Artificial Intelligence and Metaverse Roger Lee, 2022-11-02 This edited book presents scientific results of the 1st ACIS International Symposium on Emotional Artificial Intelligence & Metaverse (EAIM) which was held on August 4-6, 2022, in Danang, Vietnam. The aim of this symposium was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way. All aspects (theory, applications, and tools) of emotional artificial intelligence and metaverse, the practical challenges encountered along the way, and the solutions adopted to solve them are all explored here in the results of the articles featured in this book. The symposium organizers selected the best papers from those papers accepted for presentation at the symposium. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 15 of the symposium’s most promising papers are then published in this Springer (SCI) book and not the symposium proceedings. We impatiently await the important contributions that we know these authors will bring to the field of emotional artificial intelligence and metaverse. |
| event venue marketing strategies: Managing the Football World Cup S. Frawley, D. Adair, 2014-12-02 Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event. |
| event venue marketing strategies: Strategic Sports Event Management Guy Masterman, 2014-05-16 The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills.. |
| event venue marketing strategies: Conferences and Conventions Tony Rogers, Peter Wynn-Moylan, 2022-07-11 Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry. This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice. Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry. |
| event venue marketing strategies: Developing Successful Marketing Strategies Gary W. Randazzo, 2014-05-15 What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved. |
| event venue marketing strategies: Event Management: For Tourism, Cultural, Business and Sporting Events Lynn Van der Wagen, Lauren White, 2018-04-01 Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. |
| event venue marketing strategies: Conferences and Conventions 3rd edition Tony Rogers, 2013-01-04 Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses. |
| event venue marketing strategies: Events Management Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell, 2023-07-31 A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality. |
| event venue marketing strategies: How To Successfully Plan And Organize An EventHow To Successfully Plan And Organize An Event Wings of Success, Organizing a seminar with delegates from the partener company? Hard-pressed for time? Discover how you can efficiently organise a seminar that is completely going to blow the minds of all the delegates!... |
| event venue marketing strategies: Sport Facility and Event Management Thomas J. Aicher, Brianna L. Newland, Amanda L. Paule-Koba, 2015-02-10 Sport Facility and Event Management focuses on the major components of both facility and even management: planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a broad range of facilities and events to demonstrate the diversity of the industry, which encompass recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events. The texts robust pedagogy includes chapter learning objectives, industry expert spotlights, vignettes, case studies, discussion questions, and tip points, as well as actual examples from the industries covered throughout the book. |
| event venue marketing strategies: Event Management Lynn Van der Wagen, 2010-11-11 Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved. |
| event venue marketing strategies: Digital Transformation and Innovation in Tourism Events Azizul Hassan, 2022-06-15 The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers. |
| event venue marketing strategies: Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing Milton Kotler, Tiger Cao, Sam Wang, Colllen Qiao, 2020-08-26 The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system. |
Security-SPP event ID 16384/16394 - Microsoft Community
Feb 6, 2025 · The Security-SPP event IDs 16384 and 16394 are related to the Software Protection Platform (SPP), which handles Windows licensing and activation. Seeing them …
Constant Stream of Event ID 300 errors relating to "Microsoft …
Dec 19, 2024 · I'm getting a constant stream of these "Microsoft Office 16 Alerts" Event ID 300 "Failed to parse element: VersionOverrides" errors in Event Viewer. Office seems to work OK, …
How to create a team calendar which can show the events in …
Sep 30, 2024 · 1. No, there are no built-in features to meet your needs. Since the SharePoint Calendar is an event list in SharePoint, you can build a Power Automate flow to sync the …
6062 - LSO was triggered: How do I fix? - Microsoft Community
Nov 18, 2024 · Hey, I've been noticing an issue with my internet, and looking into the event viewer, it keeps showing that my internet adapter is constantly triggering a warning that is only …
Why Does A Calendar Event/Invite show unrelated files next to the ...
Oct 27, 2024 · Based on your description" Why Does A Calendar Event/Invite show unrelated files next to the lightbulb? With unexpected AI suggestions and the continual interface changes in …
In New Outlook I want to create a repeating calendar event for the ...
Feb 1, 2024 · In New Outlook I want to create a repeating calendar event for the first working day of the month. Below are the only options available for the series. Start Date (currently set as …
No Teams meeting option for creating new calendar event in New …
Mar 13, 2025 · Go to Home > New event. In the Event window, add a title for your meeting. On the left side of the "Add a title" box, do you see the Teams Meeting option? If so, make sure to …
How to resolve DistributedCOM Event ID 10016? - Microsoft …
Dec 10, 2018 · DCOM Event ID 10016 are the most common of these and they do not mean anything is wrong with your device, and there is nothing you can do to stop these events being …
How to Open Event Log Viewer Windows 10 - Microsoft Community
5 days ago · To access Event Viewer select the keyboard shortcut Win+R, type eventvwr.msc and press the ENTER key. Gerry Stourport-on-Severn, Worcestershire, England Enquire Plan …
Event 7031 System Control Manager - Microsoft Community
Aug 9, 2015 · Since upgrading to windows 10 , I'm having the same errors reported in Event viewer after closing down. Can't trace what program they relate to. The errors are to do with …
Security-SPP event ID 16384/16394 - Microsoft Community
Feb 6, 2025 · The Security-SPP event IDs 16384 and 16394 are related to the Software Protection Platform (SPP), which handles Windows licensing and activation. Seeing them …
Constant Stream of Event ID 300 errors relating to "Microsoft …
Dec 19, 2024 · I'm getting a constant stream of these "Microsoft Office 16 Alerts" Event ID 300 "Failed to parse element: VersionOverrides" errors in Event Viewer. Office seems to work OK, …
How to create a team calendar which can show the events in …
Sep 30, 2024 · 1. No, there are no built-in features to meet your needs. Since the SharePoint Calendar is an event list in SharePoint, you can build a Power Automate flow to sync the …
6062 - LSO was triggered: How do I fix? - Microsoft Community
Nov 18, 2024 · Hey, I've been noticing an issue with my internet, and looking into the event viewer, it keeps showing that my internet adapter is constantly triggering a warning that is only …
Why Does A Calendar Event/Invite show unrelated files next to the ...
Oct 27, 2024 · Based on your description" Why Does A Calendar Event/Invite show unrelated files next to the lightbulb? With unexpected AI suggestions and the continual interface changes in …
In New Outlook I want to create a repeating calendar event for the ...
Feb 1, 2024 · In New Outlook I want to create a repeating calendar event for the first working day of the month. Below are the only options available for the series. Start Date (currently set as …
No Teams meeting option for creating new calendar event in New …
Mar 13, 2025 · Go to Home > New event. In the Event window, add a title for your meeting. On the left side of the "Add a title" box, do you see the Teams Meeting option? If so, make sure to …
How to resolve DistributedCOM Event ID 10016? - Microsoft …
Dec 10, 2018 · DCOM Event ID 10016 are the most common of these and they do not mean anything is wrong with your device, and there is nothing you can do to stop these events being …
How to Open Event Log Viewer Windows 10 - Microsoft Community
5 days ago · To access Event Viewer select the keyboard shortcut Win+R, type eventvwr.msc and press the ENTER key. Gerry Stourport-on-Severn, Worcestershire, England Enquire Plan …
Event 7031 System Control Manager - Microsoft Community
Aug 9, 2015 · Since upgrading to windows 10 , I'm having the same errors reported in Event viewer after closing down. Can't trace what program they relate to. The errors are to do with …
