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| destination marketing accreditation program: Marketing and Managing Tourism Destinations Alastair M. Morrison, 2023-07-31 Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike. |
| destination marketing accreditation program: Destination Brands Nigel Morgan, Annette Pritchard, Roger Pride, 2012-05-23 This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. |
| destination marketing accreditation program: Managing Destination Marketing Organizations Robert Clayton Ford, William C. Peeper, 2008 |
| destination marketing accreditation program: Conferences and Conventions Tony Rogers, 2010-05-14 Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK |
| destination marketing accreditation program: Conferences and Conventions 3rd edition Tony Rogers, 2013-01-04 Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses. |
| destination marketing accreditation program: Routledge Handbook of Tourism Cities Alastair M. Morrison, J. Andres Coca-Stefaniak, 2020-08-27 The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies. |
| destination marketing accreditation program: The Routledge Handbook of Tourism Marketing Scott McCabe, 2014-01-03 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management. |
| destination marketing accreditation program: Managing Hospitality Organizations Robert C. Ford, Michael C. Sturman, 2023-11-21 Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more. |
| destination marketing accreditation program: Convene , 2010 |
| destination marketing accreditation program: Destination Marketing Steven Pike, 2020-10-19 Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. |
| destination marketing accreditation program: World Tourism Cities Alastair M. Morrison, Cristina Maxim, 2021-11-08 World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management. The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism. Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students. |
| destination marketing accreditation program: Destination Branding for Small Cities Bill Baker, 2007 This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand. |
| destination marketing accreditation program: Routledge Handbook of Trends and Issues in Global Tourism Supply and Demand Alastair M. Morrison, Dimitrios Buhalis, 2023-09-25 This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z’s important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades. This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledge and expertise in the field. It examines business and policy implications, offering guidance for developing sustainable competitive advantage. |
| destination marketing accreditation program: Sustainable Tourism in the Americas Edward W. Manning, Luis Márquez, 2023-09-30 Sustainable Tourism in the Americas introduces the reader to the establishment of sustainable tourism across the region. It examines questions such as 'what is really meant by sustainable tourism?'. Covered in eight chapters, the book discusses the evolution and application of the concept in the Americas from its origins as well as documenting established success stories of sustainable tourism policy and implementation from several countries in the Americas. The country and regional case studies critically examine what sustainable tourism means in their destination and address how in practice the concept of sustainability can be built to show results across different cultural and ecological situations ranging from local indigenous sites to urban environments. It will be a valuable addition to the current lack of literature on this concept and of particular interest to those working within and studying tourism management and related themes. |
| destination marketing accreditation program: Towards Effective Place Brand Management Gregory Ashworth, Mihalis Kavaratzis, 2010-01-01 Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read. |
| destination marketing accreditation program: Global Ecotourism Policies and Case Studies Michael Lück, Torsten Kirstges, 2003 Annotation Following a preface by the originator of the term ecotourism, Kirstges (economics and tourism, U. of Applied Sciences, Wilhelmshaven, Germany) overviews economic, socio-cultural, and ecological issues in sustainable tourism. Lck (recreation and leisure studies, Brock U., Ontario, Canada) discusses whether large-scale ecotourism is an oxymoron, and the future of responsible tourism. Other contributors propose strategies from case studies of national parks and other sites in Latin America, Africa, Asia, and the South Pacific. Co-published as , v.5, nos.3&4, 2002. Lacks an index. Distributed in the US by UTP Distribution. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com). |
| destination marketing accreditation program: Destination Marketing and Management Youcheng Wang, Abraham Pizam, 2011 This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. |
| destination marketing accreditation program: The Meeting Professional , 2008 |
| destination marketing accreditation program: One+. , 2010 |
| destination marketing accreditation program: Marketing De Destinos Vaniza Schuler, Graziela Padoin, 2016-10-26 Um lugar atraente para ser visitado é um lugar interessante também para viver, trabalhar e investir. O turismo de negócios e eventos gera utilização de serviços e consumo de produtos de uma cadeia produtiva que envolve dezenas de setores, além de emprego, renda, arrecadação de impostos, inovação, e conhecimento. Como resultado, aumentam-se os investimentos paralelos em infraestrutura, gerando qualidade de vida às populações. Assim, o Marketing de Destinos torna-se ferramenta essencial para o desenvolvimento econômico sustentável de uma localidade. Comunicar a vocação de um destino com fins de atrair visitantes e influenciar a sua preferência por uma determinada região é um processo estratégico. Entretanto, o trabalho das organizações de marketing de destino não é fácil, óbvio ou padronizado. Os profissionais deste setor enfrentam desafios importantes ao coordenar a articulação e a comunicação dos valores, visão e atributos competitivos do destino. Ainda assim, existem muitos destinos que se mostram exitosos e competitivos. Uma atuação focada e planejada traz resultados de forma mais rápida e perceptível, motivando a indústria a seguir investindo no crescimento escalonado do destino. Neste sentido, fica claro o papel essencial dos CVBs – Convention & Visitors Bureaus como agentes de desenvolvimento econômico, advogados e líderes comunitários de uma localidade. Este livro contribui para a compreensão da evolução histórica do Marketing de Destinos e de seus respectivos agentes brasileiros, proporciona um olhar técnico sobre as práticas atuais, enquanto também apresenta melhores formas de desempenho. Explorar novos caminhos pode realmente mudar o destino das localidades. Experimente e boa viagem! |
| destination marketing accreditation program: Managing and Marketing Tourist Destinations Metin Kozak, Seyhmus Baloglu, 2010-11-01 Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries. |
| destination marketing accreditation program: Quality Assurance and Certification in Ecotourism Rosemary Black, Alice Crabtree, 2007 Genuine ecotourism can have many positve impacts, particularly the conservation of biodiversity and cultural heritage and the creation of economic opportunities for local communities. While promoting these, it aims to eleminate negative impacts such as environmental degradation, cultural commoditisation and playground effects. Unfortunately, the concept is broadly misunderstood and its true definition is widely debated. It is often used as a marketing tool, with some operators taking advantage of the ecotourism label to attract more business while behaving in environmentally irresponsible ways. This book considers the important topic of quality control and accreditation in ecotourism, describing the mechanisms that can be implemented to ensure quality in all aspects of the industry, namely protected areas, businesses, producs and tour guides. |
| destination marketing accreditation program: Rural Tourism Handbook , 1994 |
| destination marketing accreditation program: Tourist Shopping Villages Laurie Murphy, Pierre Benckendorff, Gianna Moscardo, Philip L. Pearce, 2011-01-14 This landmark volume - based on a two year research program from a team of authors - examines the forms and functions of approximately fifty tourist shopping villages in Australia, New Zealand, the United Kingdom, Ireland, Canada and the United States. |
| destination marketing accreditation program: Forbes Bertie Charles Forbes, 2007 This business magazine covers domestic and international business topics. Special issues include Annual Report on American Industry, Forbes 500, Stock Bargains, and Special Report on Multinationals. |
| destination marketing accreditation program: Tourism Charles R. Goeldner, J. R. Brent Ritchie, 2011-09-27 The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing. |
| destination marketing accreditation program: The Encyclopedia of Sustainable Tourism Carl I Cater, Brian Garrod, Tiffany Low, 2015-10-01 Tourism is the world’s fastest growing industry, and impacts globally upon ecology, economies, peoples, cultures and the built environment. Development, therefore, must be sustainable and sympathetic in order to preserve the environment and culture it exploits. Despite sustainable tourism being an area of considerable recent interest, there has been no synthesis of the diverse considerations of sustainable tourism, and the language and terms particular to this subject. An important resource for researchers of tourism, this reference work defines and explains terms associated with considering and preserving the environment, host peoples, communities, cultures, customs, lifestyles and social and economic systems. |
| destination marketing accreditation program: Handbook for Sustainable Tourism Practitioners Anna Spenceley, 2021-04-30 Offering how-to tools and step-by-step guidance, this practical Handbook combines academic insight with extensive professional experience to outline best practice in undertaking environmental, socio-cultural and economic assessments that establish the feasibility of new tourism ventures and ascertains their impact over time. |
| destination marketing accreditation program: Handbook of Medical Tourism Program Development Maria K. Todd, 2011-12-08 Explaining how to develop a patient-centered medical tourism program, the Handbook of Medical Tourism Development is the ideal guide for any hospital, clinic, hotel, spa, or ancillary facility wishing to become a medical tourism provider. From high-cost surgery, transplants, diagnostics, and preventive wellness checkups, to medical and wellness spa |
| destination marketing accreditation program: Tourism and Economic Development R.N. Ghosh, M.A.B. Siddique, 2017-09-08 Tourism has increasingly become a vital element in the economic development of the Indian Ocean region. This volume brings together leading tourism and economics experts from the region to discuss the wide range of problems and issues raised by the increasing significance of tourism such as: tourism and development; dimensions of and assault on rural and urban poverty; empowerment of women; women’s property rights; access of the rural poor to services and resources; political and economic impediments to human resources development; management of energy and environmental resources; and electronic commerce and development. These issues and proposed policies are examined theoretically in the first section of this book, with comparative empirical case studies from Australia, Papua New Guinea, Botswana, Hong Kong, Singapore, India, the Maldives, Mauritius, the Seychelles, China and South Africa illustrating these arguments in the second section. A conclusion sums up the problems found in current policy and practice and puts forward innovative proposals and prospects for tourism and development in the region. |
| destination marketing accreditation program: Tourism Management in Warm-water Island Destinations Michelle McLeod, Robertico R Croes, 2018-01-19 Warm-water islands are a cohesive group of islands distinguished by their geography and remoteness, history as former colonial territories, and dependence on external stakeholders for their economic and social development. Warm-water island destinations also have a year-round tourism industry. These island tourism destinations are facing unprecedented adjustment challenges in the wake of increasing globalization and susceptibility to external shocks, and are in search of appropriate policy responses to that globalization. It is critical for small islands to understand how these challenges affect tourism performance and how they impact their residents. Tourism Management in Warm-water Island Destinations unearths the critical aspects that contribute to tourism development and growth in islands. Particular emphasis is placed on destinations such as the Caribbean, with lessons learned that are applicable to other island tourism contexts in the Mediterranean, Indian Ocean and the Pacific. This book provides a platform for emerging systemic perspectives of the various aspects of island tourism, with the view that strategies for the management and development of tourism in island environments can be improved and will be of interest to those studying and researching within destination management. |
| destination marketing accreditation program: COVID-19, Tourist Destinations and Prospects for Recovery Kaitano Dube, Ishmael Mensah, Lazarus Chapungu, 2023-03-16 Despite the fact that the African tourism industry is prone to disturbances such as diseases, extreme weather events, civil unrest, wars, and other shocks, nothing could have prepared this destination for the devastating effect of the COVID-19 pandemic. In the absence of government or international agency budget support, the pandemic challenged the African tourism market to its core. The focus of this book is to assess the impact of the COVID-19 pandemic on the African tourism destination market as well as its prospects for recovery. A chapter written by the editorial team introduces the book. Following the introduction, the book offers chapters evaluating the pandemic's impact on African tourism. Chapters in the second part of the book discuss tourism recovery and how some destinations have survived the pandemic. The book concludes with a chapter providing policy recommendations and practical implementation advice. The book is part of a 3 volume series. |
| destination marketing accreditation program: Plunkett's Airline, Hotel & Travel Industry Almanac 2008: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies Plunkett Research Ltd, 2007-09 Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research. |
| destination marketing accreditation program: Forbes , 2007 |
| destination marketing accreditation program: Islamic Marketing and Branding T. C. Melewar, S. F. Syed Alwi, 2017-12-06 Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area. |
| destination marketing accreditation program: The Routledge Handbook of Tourism and Indigenous Peoples Richard Butler, Anna Carr, 2024-08-30 The Routledge Handbook of Tourism and Indigenous Peoples presents an up-to-date, critical and comprehensive overview of established and emerging themes around Indigeneity and connections between Indigenous peoples and tourism development. Offering socio-cultural perspectives and multidisciplinary insights from leading Indigenous and non-Indigenous scholars and tourism practitioners, the book explores contemporary issues, challenges and trends. Organised into six sections, the handbook explores Indigenous community involvement in tourism, Indigenous entrepreneurship and innovation, Indigenous tourism policies and politics, and the complexities of colonialism and decolonisation issues. This text focuses on the active role that Indigenous peoples have in the industry and uses international case studies and experiences to explore the global context of Indigenous tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the role of Indigenous practitioners and societies in tourism and how they interact within the tourism nexus. It will be of interest to scholars, students, tourism practitioners and policymakers working in tourism, development studies, anthropology, human geography and sociology. |
| destination marketing accreditation program: Handbook on the Tourist Experience Agapito, Dora, Ribeiro, Manuel A., Woosnam, Kyle Woosnam M., 2022-07-19 Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices. |
| destination marketing accreditation program: Tourism Policy and Planning David L Edgell, Maria Delmastro Allen, Ginger Smith, Jason Swanson, David L. Edgell, Sr., Jason R. Swanson, 2018-07-17 The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international level. This third edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues. The third edition features: A new chapter on policies regarding terrorism and its impact on tourism. New and updated content on managing sustainable tourism, obstacles and barriers to international travel, and strategic tourism planning. New case studies based on established and emerging markets throughout to illustrate real-life applications of planning and policy at the international, regional, national, and local level. New end of chapter summary and review questions to consolidate student learning. Accessible and up to date, Tourism Policy and Planning is essential reading for all tourism students. |
| destination marketing accreditation program: Lower Kinabatangan Premier Competitive Sustainable Ecotourism Destination Jennifer Chan Kim Lian, Kamarul Mizal Marzuki, Fiffy Hanisdah Saikim, Tini Maizura Mohtar, 2020-10-04 Lower Kinabatangan Premier Competitive Sustainable Ecotourism Destination Penulis: Jennifer Chan Kim Lian, Kamarul Mizal Marzuki, Fiffy Hanisdah Saikim, Tini Maizura Mohtar Tahun: 2020 ISBN: 978-967-2962-29-8 Sustainability is vital to an ecotourism destination in terms of planning and development. Sustainable tourism brings societal prosperity, enhances the quality of life, improves the situation and ensures that resources are available. Yet there has been little focus on the ecotourism destination, especially on Lower Kinabatangan as a sustainable premier ecotourism destination from the perspectives of key tourism stakeholders – ecotourists, tour operators/ lodges and local communities. A unique sustainable ecotourism book that you cannot miss. This book presents a holistic and sound approach in sustainable ecotourism featuring significant aspects of ecotourism –ecotourism attributes, quality of ecotourism experiences, practices of responsible tourism, responsible guidelines and sustainable framework for the ecotourism destination. These are valuable knowledge to tourism academics and practitioners and has managerial implications and academic contributions. |
| destination marketing accreditation program: APAIS 1994: Australian public affairs information service , |
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「distribution」の意味・翻訳・日本語 - 配分、配給、散布、分配、流通、(動植物・言語・音素などの)分布(区域、状態)、分布、区分、分類｜Weblio英和・和英辞書
《略語》destinationの意味・使い方・読み方 | Weblio英和辞書
《略語》destination・訳語 DEST - 約489万語ある英和辞典・和英辞典。発音・イディオムも分かる英語辞書。
英語「Port」の意味・使い方・読み方 | Weblio英和辞書
the port of destination Weblio例文辞書はプログラムで機械的に意味や英語表現を生成しているため、不適切な項目が含まれていることもあります。 ご了承くださいませ。
英語「SUBJECT TO」の意味・使い方・読み方 | Weblio英和辞書
「SUBJECT TO」の意味・翻訳・日本語 - …を(得ることを)条件として、…を仮定して｜Weblio英和・和英辞書
英語「Arrival」の意味・使い方・読み方 | Weblio英和辞書
「Arrival」の意味・翻訳・日本語 - 到着(すること)、到達、到着した人、出生、新生児｜Weblio英和・和英辞書
英語「DESTINATION」の意味・使い方・読み方 | Weblio英和辞書
「DESTINATION」の意味・翻訳・日本語 - 目的地、行き先、到着地、(手紙や荷物の)届け先、あて先｜Weblio英和・和英辞書
「DESTINATION」に関連した英語例文の一覧と使い方 - Weblio
to arrive at one's destination at last 例文帳に追加. 苦労してやっと目的地に着く - EDR日英対訳辞書
destinationsの意味・使い方・読み方 | Weblio英和辞書
destination properties. destination provider. destination queue. destination reference. destination register. destination-related information. destinations. destination scan. destination selection. …
「納入先」の英語・英語例文・英語表現 - Weblio和英辞書
「納入先」は英語でどう表現する？【英訳】delivery destination... - 1000万語以上収録！英訳・英文・英単語の使い分けならWeblio英和・和英辞書
destination computerの意味・使い方・読み方 | Weblio英和辞書
destination computerの意味や使い方 対訳 セットアップ先のコンピューター解説The computer that will be distributed to customers on which you install Windows.... - 約489万語ある英和辞典 …
英語「distribution」の意味・使い方・読み方 | Weblio英和辞書
「distribution」の意味・翻訳・日本語 - 配分、配給、散布、分配、流通、(動植物・言語・音素などの)分布(区域、状態)、分布、区分、分類｜Weblio英和・和英辞書
《略語》destinationの意味・使い方・読み方 | Weblio英和辞書
《略語》destination・訳語 DEST - 約489万語ある英和辞典・和英辞典。発音・イディオムも分かる英語辞書。
英語「Port」の意味・使い方・読み方 | Weblio英和辞書
the port of destination Weblio例文辞書はプログラムで機械的に意味や英語表現を生成しているため、不適切な項目が含まれていることもあります。 ご了承くださいませ。
英語「SUBJECT TO」の意味・使い方・読み方 | Weblio英和辞書
「SUBJECT TO」の意味・翻訳・日本語 - …を(得ることを)条件として、…を仮定して｜Weblio英和・和英辞書
英語「Arrival」の意味・使い方・読み方 | Weblio英和辞書
「Arrival」の意味・翻訳・日本語 - 到着(すること)、到達、到着した人、出生、新生児｜Weblio英和・和英辞書
