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| examples of mobile marketing: Mobile Marketing Daniel Rowles, 2013-11-03 Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits. |
| examples of mobile marketing: Go Mobile Jeanne Hopkins, Jamie Turner, 2012-01-11 Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before. |
| examples of mobile marketing: The Content Code Mark W. Schaefer, 2015 Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code-- |
| examples of mobile marketing: Tap Anindya Ghose, 2017-04-14 How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. |
| examples of mobile marketing: The Mobile Marketing Handbook Kim Dushinski, 2012 Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands--Provided by publisher. |
| examples of mobile marketing: Mobile Marketing Daniel Rowles, 2017-02-03 Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template. |
| examples of mobile marketing: Disruptive Marketing Geoffrey Colon, 2016-08-09 With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory! |
| examples of mobile marketing: Marketing and Globalization Aurélia Durand, 2018-07-17 This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry. |
| examples of mobile marketing: Handbook of Research on Mobile Marketing Management Pousttchi, Key, Wiedemann, Dietmar G., 2009-11-30 This book provides a compelling collection of innovative mobile marketing thoughts and practices--Provided by publisher. |
| examples of mobile marketing: Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers Immo Prenzel, 2010-04-21 Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the structure of their markets and value chains. Until the 80s, trade fair organizers had a huge market and little competition. They were solely administering their spaces. On this seller s market trade fair organizers could pick the companies they would allow to exhibit at their fairs. Since then, more and more trade fair organizations have entered the market and invested heavily in new venues and hall capacities. The traditional venue owners increased their hall capacities tremendously and new regional venues emerged in the Near East and Asian markets. The driver of the inter-industrial competition is the increasing number of communication, information, and sales opportunities (such as road shows, in-house exhibitions or virtual information channels like the internet) that constitute alternatives compared to the cost intensive trade fair participation. These developments have made the market a buyer s market. Consequently, the customer group s requirements towards trade fair efficiency are getting increasingly higher. Trade fair organizers need to face these developments and rethink and reshape their marketing strategies and respective marketing mix to match them to the new environment in order to stay competitive. They need to implement instruments with which they can improve the communication and service offer and thus satisfy the customer s requirements. Mobile marketing is such an instrument. It is the new trend in the modern direct marketing that offers numerous possibilities for personalized customer communication and the provision of an increased service portfolio via mobile devices. Mobile marketing is the answer to the increasingly mobile society as it allows a location and time independent reach of the customer. The question if and to which extend mobile marketing can be applied in the marketing mix of trade fair organizers is the research objective of this thesis. The approach to reach this goal is illustrated in figure 3 in the appendix and will be set as follows: chapter two will focus on the theoretical basics of mobile marketing in order to illustrate its potentials, capabilities and limitations. In chapter three the basics about trade fairs, its functions and participants are introduced. The analysis of the goals and needs of the exhibitors and visitors is the focus of [...] |
| examples of mobile marketing: E-Marketing: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2012-05-31 The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research. |
| examples of mobile marketing: Relevance Raises Response Bob Bentz, 2022-12-30 RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live in the moment. We are living in the age of mobile. |
| examples of mobile marketing: The New Advertising Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang, 2016-09-19 The era of big data has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. |
| examples of mobile marketing: M-Powering Marketing in a Mobile World Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia, 2017-11-21 The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption. |
| examples of mobile marketing: Mobile Marketing Rachel Pasqua, Noah Elkin, 2012-12-19 A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence. |
| examples of mobile marketing: Mobile Influence Chuck Martin, 2013-06-11 The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market. |
| examples of mobile marketing: Smart and Sustainable Interactive Marketing Irani, Hamid Reza, Nozari, Hamed, 2024-01-22 In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability. |
| examples of mobile marketing: Mobile Marketing Alex Michael, Ben Salter, 2006 In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. |
| examples of mobile marketing: Digital and Social Media Marketing Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz, 2016-11-18 Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing. |
| examples of mobile marketing: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| examples of mobile marketing: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| examples of mobile marketing: 10 Sectors of Digital Marketing John Maxwell, 2023-04-09 Introducing 10 Sectors of Digital Marketing, the ultimate guide to understanding the basics of digital marketing. This e-book from Bookzon World provides a comprehensive overview of the 10 best parts of digital marketing, allowing you to develop a strong foundation for your online marketing efforts. Inside this e-book, you'll discover the key concepts, strategies, and techniques that make digital marketing so effective, including SEO, content marketing, social media marketing, email marketing, and more. With clear explanations and real-world examples, 10 Sectors of Digital Marketing is the perfect resource for anyone looking to master the art of online marketing. Whether you're new to the world of digital marketing or looking to expand your knowledge and skills, this e-book is an essential resource that you won't want to miss. So don't wait – get your copy today and start building your digital marketing skills with confidence! |
| examples of mobile marketing: Mobile First Luke Wroblewski, 2011 Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too! |
| examples of mobile marketing: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| examples of mobile marketing: EBOOK: Principles and Practice of Marketing, 9e David Jobber, Fiona Ellis-Chadwick, 2019-08-01 EBOOK: Principles and Practice of Marketing, 9e |
| examples of mobile marketing: Gamification Marketing For Dummies Zarrar Chishti, 2020-10-06 Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you. |
| examples of mobile marketing: Introduction to Electronic Commerce and Social Commerce Efraim Turban, Judy Whiteside, David King, Jon Outland, 2017-04-23 This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following= tutorials= are= not= related= to= any= specific= chapter.= they= cover= the= essentials= ec= technologies= and= provide= a= guide= relevant= resources.= p |
| examples of mobile marketing: How to Innovate in Marketing (Collection) Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon, 2013-04-27 A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon |
| examples of mobile marketing: Scale Smart Anirudh Narayan, 2019-01-10 Scale Smart is an actionable guide to start and scale a startup, in India in the digital age. With lots of examples, live case studies and marketing breakdowns, it gives a startup, the road map to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders (Ex: Bharat Matrimony, Practo, Byju, Slideshare, Redbus & 25 others) in the Indian startup ecosystem. Anirudh Narayan is a growth specialist who has helped over 1,000 aspiring entrepreneurs and 50 startups in the US, Latin America, Africa and Asia with launching their idea, reaching product-market fit and scale. His core specialties lie in user acquisition, funnel optimization, growth hacking and business development. Anirudh's previous experiences involve Growth at Rocket Internet, Shutterstock, Lean Startup Machine, Simplilearn & Upgrad as well as mentoring at accelerators like Numa. Anirudh currently helps entrepreneurs launch and scale their business through bootcamps, courses, consulting services and products through this company, Growth Spartan. Anirudh was recently featured among the top 500 growth hackers in the world. |
| examples of mobile marketing: Marketing in the Moment Michael Tasner, 2010-06-10 Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing” The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online |
| examples of mobile marketing: App Store Optimization Oliver Hoß, 2019 |
| examples of mobile marketing: Mobile Marketing For Dummies Michael Becker, John Arnold, 2010-09-14 Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment. |
| examples of mobile marketing: Introduction To Digital Marketing Mr. Sanjay Kumar Rai, 2023-09-20 A basic guide to digital marketing in today's fast-changing digital world is Introduction to Digital Marketing. The book itself helps novices and experts understand digital marketing's key principles, tactics, and technologies. The book discusses digital marketing's history, progress, and importance in current marketing techniques. Digital marketing's differences from conventional marketing and the reason it's important in modern companies will be explained. This section covers digital marketing's SEO, social media, email, content, PPC, and other aspects. Each element is examined to show its value and role in a digital marketing plan. The book stresses the need to create a sound digital marketing strategy for particular company objectives and consumers. It helps set goals, find target audiences, budget, pick platforms, and evaluate digital marketing efforts. Content underpins digital marketing. It's important to create interesting material, convey stories, and use multiple content kinds across digital platforms. Digital exposure and paid as well as organic traffic depend on SEO and SEM. Search engine optimization, keywords, methods, and sponsored marketing campaigns are covered in the following paragraphs. Digital marketing toolsets would be incomplete without email marketing. The book discusses producing compelling emails, generating targeted email audiences, and using marketing automation to boost productivity. Understanding digital marketing efficacy is crucial. This section discusses KPI monitoring and analysis solutions to help organizations improve their strategy and outcomes. The book finishes with examples of digital marketing trends and technology that will shape the industry. |
| examples of mobile marketing: Proceedings of the XVI International symposium Symorg 2018 Nevenka Žarkić-Joksimović, Sanja Marinković, 2018-06-12 |
| examples of mobile marketing: Strategic Retail Management and Brand Management Doris Berger-Grabner, 2021-10-25 In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape. |
| examples of mobile marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| examples of mobile marketing: The Bootstrapper's Guide to the New Search Optimization Deltina Hay, 2013-12 Anyone can easily and efficiently learn how to drive users to their website with the use of this handy guide to both traditional and nontraditional search engine optimization (SEO). Social search, real-time search, semantic search, blog and RSS feed search, mobile engine and app search, and other search types need to be considered in order to optimize maximum exposure on the internet today. This book teaches how to prepare website content for semantic search engines, how search engines and social networking sites work together, how to apply organic search techniques to content and keyword lists, and how to apply it to an individualized framework to maximize online exposure. It goes on to provide analytical and metric tools to measure the success of the search optimization strategy. Using real-world examples and avoiding technical jargon, this guide is perfect for businesspeople, entrepreneurs, and independent professionals who need practical, successful, and fast results that bring customers to their websites. |
| examples of mobile marketing: Mobile Mastery B. Vincent, 2023-04-13 Mobile Mastery: The Ultimate Guide to Successful Mobile Marketing Campaigns is a comprehensive guide for anyone looking to succeed in the world of mobile marketing. With the majority of internet users now accessing content on mobile devices, mobile marketing has become an essential tool for businesses to reach their target audience and achieve their marketing objectives. In this book, readers will learn about the evolution of mobile marketing, how to understand their mobile audience, and how to develop a mobile marketing strategy. The book covers a wide range of topics, including building a mobile brand, creating effective mobile advertisements, mobile app marketing, mobile search engine optimization, mobile video marketing, SMS marketing, mobile email marketing, and mobile social media marketing. The book also covers ethical considerations in mobile marketing and provides tips and tricks for becoming a mobile marketing pro. Readers will learn how to stay up-to-date with mobile marketing trends, continuously test and optimize their campaigns, develop a strong mobile brand, leverage the power of mobile video, use personalization to drive engagement, and measure and analyze their campaigns. Whether you're a business owner, marketing professional, or aspiring mobile marketer, Mobile Mastery provides the knowledge and insights you need to develop successful mobile marketing campaigns. With its practical advice, real-world examples, and actionable tips, this book is a must-read for anyone looking to excel in the world of mobile marketing. |
| examples of mobile marketing: Integrated Marketing Communications Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, Terence A. Shimp, J. Craig Andrews, 2020-11-12 Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap |
| examples of mobile marketing: MKTG4 Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner, 2018-09-01 MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. |
How to Build a Mobile Marketing Strategy with SMS and …
up a world-class mobile marketing strategy: email, push and in-app notifications, the mobile inbox, and more. But given their most intimate and immediate nature—and the fact that you don’t need …
5 Types of Successful Telecom Marketing Strategies - Brafton
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Mobile marketing provides a wealth of opportunities and channels for brands to reach and target their audiences. As Mobile marketing is still relatively new (compared to other media) there is still …
MOBILE MARKETING PLAN - bmaatlanta.org
Use the Mobile Marketing Planning Checklist to outline the key tasks and assign ownership and due dates to manage this project from a high level. Use our Mobile Marketing Channel Selection Tool …
TABLE OF CONTENTS - Adobe Experience Cloud
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GUIDE TO MARKETING YOUR MOBILE APP - Info Grove
By using this guide, we hope to provide you with a comprehensive approach to marketing your mobile app based on our observations over the years. The guide provides concrete examples of …
Mobile Location Use Cases and Case Studies - Interactive …
Here we offer use cases along with case studies of actual campaigns as in-depth examples of how marketers are successfully capitalizing on local targeting and location data to increase the overall …
Mobile Marketing: from Strategy to Implementation - ICDST
Following, a comprehensive overview of divergent mobile marketing activities is provided along with representative examples derived from popular press. The paper concludes with a detailed …
Chapter 1: Getting Started with Mobile Marketing
Mobile marketing is simply using the capabilities of mobile (devices, net-works, and channels) to market your business with your customers.
Marketing Strategy of Smartphone Companies - IJCRT
In the literature review, discussion on the marketing, utility of smart phones, buying behavior of phones, importance of innovation in mobile phones and marketing strategies is given. There are …
Mobile Advertising Overview - MMA Global
Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with con-sumers beyond traditional and digital media directly on their …
MOBILE MARKETING: FROM MARKETING STRATEGY TO …
mobile marketing from marketing communications mix (i.e. promotion mix) perspective and provides a comprehensive overview of divergent mobile marketing activities.
Mobile Marketing - IJIRT
Abstract - Mobile marketing has become an indispensable tool for businesses seeking to engage with their target audience in an increasingly mobile-centric world. This abstract explores key …
Mobile & connected marketing guide
What is mobile marketing? Mobile marketing refers to the process of marketing campaigns delivered via a mobile device. Mobile campaigns are a powerful medium to support your …
MOBILE LOCATION BASED SERVICES MARKETING …
The Mobile Marketing Association (MMA) has developed this whitepaper to educate the industry on Location Based Marketing, and to provide a general overview for mobile marketers seeking to …
Usage of Mobile Marketing Strategies in Zimbabwe’s Tourism …
This study aims to explore knowledge about benefits and usage of four mobile marketing (MM) practices amongst the hospitality tourism marketing employees in Zimbabwe. Four MM practices: …
Mobile Marketing: The Way Forward - SAGE Journals
What are the forms and roles of mobile promotions? Which mobile promotions work and which do not work? How relevant is gamification in the mobile environment? How can marketers effectively …
U.S. Consumer Best Practices for Messaging - MMA Global
With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an …
“The role of mobile marketing communications in media strategy”
Five characteristics of mobile marketing communications are identified as key considerations for decision-making: Ubiquity, Immediacy, Location sensitivity, Personalization, and Consumer …
How to Build a Mobile Marketing Strategy with SMS and …
up a world-class mobile marketing strategy: email, push and in-app notifications, the mobile inbox, and more. But given their most intimate and immediate nature—and the fact that you don’t …
5 Types of Successful Telecom Marketing Strategies - Brafton
5 TYPES OF SUCCESSFUL TELECOM MARKETING STRATEGIES Contents 1. Introduction 2. Analytical marketing: How Turkcell reduced their sales cycle from weeks to days 3. Customer …
Mobile Marketing Case Study
Mobile marketing provides a wealth of opportunities and channels for brands to reach and target their audiences. As Mobile marketing is still relatively new (compared to other media) there is …
MOBILE MARKETING PLAN - bmaatlanta.org
Use the Mobile Marketing Planning Checklist to outline the key tasks and assign ownership and due dates to manage this project from a high level. Use our Mobile Marketing Channel …
Micro-Moments: Your Guide to Winning the Shift to Mobile
Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. Here’s a complete guide with …
TABLE OF CONTENTS - Adobe Experience Cloud
Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach …
GUIDE TO MARKETING YOUR MOBILE APP - Info Grove
By using this guide, we hope to provide you with a comprehensive approach to marketing your mobile app based on our observations over the years. The guide provides concrete examples …
Mobile Location Use Cases and Case Studies - Interactive …
Here we offer use cases along with case studies of actual campaigns as in-depth examples of how marketers are successfully capitalizing on local targeting and location data to increase the …
Mobile Marketing: from Strategy to Implementation - ICDST
Following, a comprehensive overview of divergent mobile marketing activities is provided along with representative examples derived from popular press. The paper concludes with a detailed …
Chapter 1: Getting Started with Mobile Marketing
Mobile marketing is simply using the capabilities of mobile (devices, net-works, and channels) to market your business with your customers.
Marketing Strategy of Smartphone Companies - IJCRT
In the literature review, discussion on the marketing, utility of smart phones, buying behavior of phones, importance of innovation in mobile phones and marketing strategies is given. There …
Mobile Advertising Overview - MMA Global
Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with con-sumers beyond traditional and digital media directly on their …
MOBILE MARKETING: FROM MARKETING STRATEGY TO …
mobile marketing from marketing communications mix (i.e. promotion mix) perspective and provides a comprehensive overview of divergent mobile marketing activities.
Mobile Marketing - IJIRT
Abstract - Mobile marketing has become an indispensable tool for businesses seeking to engage with their target audience in an increasingly mobile-centric world. This abstract explores key …
Mobile & connected marketing guide
What is mobile marketing? Mobile marketing refers to the process of marketing campaigns delivered via a mobile device. Mobile campaigns are a powerful medium to support your …
MOBILE LOCATION BASED SERVICES MARKETING …
The Mobile Marketing Association (MMA) has developed this whitepaper to educate the industry on Location Based Marketing, and to provide a general overview for mobile marketers seeking …
Usage of Mobile Marketing Strategies in Zimbabwe’s …
This study aims to explore knowledge about benefits and usage of four mobile marketing (MM) practices amongst the hospitality tourism marketing employees in Zimbabwe. Four MM …
Mobile Marketing: The Way Forward - SAGE Journals
What are the forms and roles of mobile promotions? Which mobile promotions work and which do not work? How relevant is gamification in the mobile environment? How can marketers …
U.S. Consumer Best Practices for Messaging - MMA Global
With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as …
“The role of mobile marketing communications in media …
Five characteristics of mobile marketing communications are identified as key considerations for decision-making: Ubiquity, Immediacy, Location sensitivity, Personalization, and Consumer …
