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| examples of loaded language in advertising: Loaded Language Fouad Sabry, 2024-10-06 What is Loaded Language? This book, part of the Political Science series by Fouad Sabry, explores the strategic use of language in politics to shape discourse and public opinion. In a world where words can sway elections and influence policies, understanding loaded language is critical. The book provides a comprehensive guide to recognizing how language can be used to manipulate emotions, perceptions, and behavior. Chapters Brief Overview: Chapter 1: Loaded Language – Learn how loaded language sways opinions through word choice. Chapter 2: Connotation – Understand how words’ meanings influence thoughts subconsciously. Chapter 3: Politics and the English Language – Analyze Orwell's essay on language’s role in political manipulation. Chapter 4: Glittering Generality – Discover vague, emotional statements used for political support. Chapter 5: Emotivism – Explore the theory that moral judgments express emotional attitudes. Chapter 6: Pathos – Uncover how emotional appeals persuade audiences. Chapter 7: Emotive (Sociology) – Examine emotions in political communication. Chapter 8: Intensifier – See how intensifiers boost emotional impact in statements. Chapter 9: Emotive Conjugation – Learn how similar words evoke different emotions. Chapter 10: Argumentation Scheme – Study the structures of persuasive arguments and fallacies. Chapter 11: Ad Hominem – Explore this fallacy, where personal attacks replace argument. Chapter 12: Definition – Investigate how definitions shape debates and opinions. Chapter 13: Appeal to Emotion – Analyze how emotion-based appeals overshadow logic. Chapter 14: Charles Stevenson (Philosopher) – Understand Stevenson’s ideas on emotive meaning. Chapter 15: Stipulative Definition – Learn how arbitrary definitions influence arguments. Chapter 16: Practical Reason – Explore practical reasoning in decision-making. Chapter 17: Persuasive Definition – Discover how redefining terms can alter perceptions. Chapter 18: Semantic Argument – Dive into semantic disputes and their political significance. Chapter 19: Douglas N. Walton – Investigate Walton’s work on argumentation theory. Chapter 20: Persuasive Writing – Learn techniques of persuasive writing in political rhetoric. Chapter 21: List of Fallacies – Familiarize yourself with logical fallacies and their use in arguments. Who is this book for? It is ideal for professionals, students, and anyone seeking a deeper understanding of how loaded language operates beyond basic knowledge. |
| examples of loaded language in advertising: You Talkin' To Me? Sam Leith, 2011-10-20 Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's Back In Black. Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of. |
| examples of loaded language in advertising: LINGUISTIC ANALYSIS OF CURRENT ADVERTISEMENT A SOCIO LINGUISTIC STUDY Latesh Kumari, 2014-01-01 Nothing provided |
| examples of loaded language in advertising: Politics and the English Language George Orwell, 2021-01-01 George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Politics and the English Language, the second in the Orwell’s Essays series, Orwell takes aim at the language used in politics, which, he says, ‘is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind’. In an age where the language used in politics is constantly under the microscope, Orwell’s Politics and the English Language is just as relevant today, and gives the reader a vital understanding of the tactics at play. 'A writer who can – and must – be rediscovered with every age.' — Irish Times |
| examples of loaded language in advertising: Language and Business Sylvia-Michèle Sternkopf, 2004-07-28 Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...] |
| examples of loaded language in advertising: The Language of Advertising and Its Socio-cultural Implications for the Consumer Alec J. C. Pongweni, 1983 |
| examples of loaded language in advertising: Advertising as Multilingual Communication H. Kelly-Holmes, 2016-01-11 Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace. |
| examples of loaded language in advertising: An Illustrated Book of Loaded Language: Learn to Hear What's Left Unsaid (Bad Arguments) Ali Almossawi, 2021-11-09 “This is a book for every thinking person, the perfect antidote to today’s culture wars.”—Hope Jahren The creators of An Illustrated Book of Bad Arguments return with this desperately timely guide to how words can trick us. Learn to “hear” hidden bias, slant, and spin—from an irresistible cast of woodland creatures! Public discourse? More like public discord. The battle cries of our culture wars are rife with “loaded language”—be it bias, slant, or spin. But listen closely, or you’ll miss what Ali Almossawi finds more frightening still: words that erase accountability, history, even identity through what they leave unsaid. Speaking as wise old Mr. Rabbit, Almossawi leads us through a dark forest of rhetoric—aided by Orwell, Baldwin, and a squee-worthy cast of wide-eyed woodland creatures. Here, passive voice can pardon wrongdoers, statistics may be a smokescreen, gaslighting entraps the downtrodden, and irrelevant adjectives cement stereotypes. Emperor Squirrel isn’t naked; he has a clothes-free sartorial style. Mouse’s roof becomes flattened (Elephant’s foot just happens to be there at the time). And when keen-eyed Owl claims a foreign shore, he seems to be overlooking someone . . . Fans of Almossawi’s An Illustrated Book of Bad Arguments couldn’t ask for a better primer on the less logical ways that words can trick us. It takes a long pair of ears to hear what’s left unsaid—but when you’re a rabbit in a badger world, listening makes all the difference. |
| examples of loaded language in advertising: Advertising Language Keiko Tanaka, 2005-07-05 Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields. |
| examples of loaded language in advertising: Emotive Language in Argumentation Fabrizio Macagno, Douglas Walton, 2014-02-24 This book analyzes the uses and implicit dimensions of emotive language from a pragmatic, dialectical, epistemic and rhetorical perspective. |
| examples of loaded language in advertising: Decoding Ad Culture Harisur Rahman, 2024-09-18 Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards. |
| examples of loaded language in advertising: Al Capone Does My Shirts Gennifer Choldenko, 2006-04-20 The Newbery Honor Book and New York Times Bestseller that is historical fiction with a hint of mystery about living at Alcatraz not as a prisoner, but as a kid meeting some of the most famous criminals in our history. Al Capone Does My Shirts has become an instant classic for all kids to read! Today I moved to Alcatraz, a twelve-acre rock covered with cement, topped with bird turd and surrounded by water. I'm not the only kid who lives here. There are twenty-three other kids who live on the island because their dads work as guards or cooks or doctors or electricians for the prison, like my dad does. And then there are a ton of murderers, rapists, hit men, con men, stickup men, embezzlers, connivers, burglars, kidnappers and maybe even an innocent man or two, though I doubt it. The convicts we have are the kind other prisons don't want. I never knew prisons could be picky, but I guess they can. You get to Alcatraz by being the worst of the worst. Unless you're me. I came here because my mother said I had to. A Newbery Honor Book A New York Times Bestseller A People magazine Best kid's Book An ALA Book for Young Adults An ALA Notable Book A School Library Journal Best Book of the Year A Krikus Reviews Editor's Choice A San Francisco Chronicle Best Book of the Year A Publishers Weekly Best Book of the Year A Parents' Choice Silver Honor Book A New York Public Library 100 Titles for Reading and Sharing Selection A New York Public Library Best Book for the Teen Age *Choldenko's pacing is exquisite. . . . [A] great read.—Kirkus Reviews, starred review *Exceptionally atmospheric, fast-paced and memorable!—Publishers Weekly, starred review *The story, told with humor and skill, will fascinate readers.—School Library Journal, starred review Al is the perfect novel for a young guy or moll who digs books by Gordon Korman, or Louis Sachar.—Time Out New York for Kids Funny situations and plot twists abound!—People magazine Heartstopping in some places, heartrending in others, and most of all, it is heartwarming.—San Francisco Chronicle |
| examples of loaded language in advertising: Translating Promotional and Advertising Texts Ira Torresi, 2014-07-16 Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. |
| examples of loaded language in advertising: Language - The Loaded Weapon Dwight Bolinger, 2014-06-11 Today there is a reawakening interest in how language affects our lives. It comes with every threat to our safety and every promise of better times. It is a burning issue among minorities and a running debate between the attackers and defenders of our schools. Our deepest problems all are entangled with it: What shall be the official speech of emerging nations like Zambia and the Philippines, or even in certain areas of established ones like Belgium and Canada? What kind of English should be taught, or should there be no standard at all? How is government to make its regulations understandable? What are the verbal persuasions of television doing to our children? Which way does information flow, what are its biases, when does it inform and when conceal, and who benefits? Are the people who consider themselves experts in these matters as expert as they pretend to be? We feel adrift in a sea of words, and would welcome and a chart and a compass. Language – The Loaded Weapon offers a glimpse of what the recent study of language is beginning to tell us about these things. It explains in simple terms the essentials of linguistic form and meaning, and applies them to illuminate questions of correctness, truth, class and dialect, manipulation through advertising and propaganda, sexual and other discrimination, official obfuscation and the maintenance of power, and – most pervasive of all – language as the vital agent with which we build our worlds. Explaining language has been Dwight Bolinger’s life work, and as his invigorating new book amply shows he believes that what is true and important can also be made clear and pleasurable. |
| examples of loaded language in advertising: Loaded Words Marjorie Garber, 2012-06-01 In Loaded Words the inimitable literary and cultural critic Marjorie Garber invites readers to join her in a rigorous and exuberant exploration of language. What links the pieces included in this vibrant new collection is the author’s contention that all words are inescapably loaded—that is, highly charged, explosive, substantial, intoxicating, fruitful, and overbrimming—and that such loading is what makes language matter. Garber casts her keen eye on terms from knowledge, belief, madness, interruption, genius, and celebrity to humanities, general education, and academia. Included here are an array of stirring essays, from the title piece, with its demonstration of the importance of language to our thinking about the world; to the superb “Mad Lib,” on the concept of madness from Mad magazine to debates between Foucault and Derrida; to pieces on Shakespeare, “the most culturally loaded name of our time,” and the Renaissance. With its wide range of cultural references and engaging style coupled with fresh intellectual inquiry, Loaded Words will draw in and enchant scholars, students, and general readers alike. |
| examples of loaded language in advertising: Alive to Language Valerie Arndt, Paul Harvey, John Nuttall, 2000-05-18 Areas examined in this book include the concepts of language-in-use and associated systems, language varieties, language change, and the interaction between language and power. |
| examples of loaded language in advertising: Power in Advertising William Hurst Richards, 1915 |
| examples of loaded language in advertising: Deliberate Ambiguity in Advertising Claudia Bürli-Storz, 1980 |
| examples of loaded language in advertising: Ad Critique Nancy R. Tag, 2012 This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising. |
| examples of loaded language in advertising: The Language of Advertising Torben Vestergaard, Kim Schrøder, 1985-01-01 |
| examples of loaded language in advertising: Cambridge International AS and A Level English Language Coursebook Mike Gould, Marilyn Rankin, 2014-08-21 Comprehensive student-friendly resources designed for teaching Cambridge International AS and A Level English Language (syllabus 9093). The core aim of this Coursebook is to help students to develop and apply the key skills they need to achieve in AS and A Level English Language. They will build the skills needed for assessment through frequent activities. Divided into two distinct parts for AS and A Level studies, the book covers a wide range of reading skills, such as understanding aspects of style, voice and tone. It also addresses the conventions of key kinds of writing and spoken language, from scripted speeches to travel articles, and looks at how they can capture these conventions in their own work. |
| examples of loaded language in advertising: Rethinking Advertising as Paratextual Communication Hackley, Chris, Hackley, Rungpaka A., 2022-04-22 Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. |
| examples of loaded language in advertising: Global Marketing and Advertising Marieke de Mooij, 2018-10-27 Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world. |
| examples of loaded language in advertising: McDougal, Littell English: Teacher's ed Allan A. Glatthorn, 1988 |
| examples of loaded language in advertising: Persuasion in Advertising John O'Shaughnessy, Nicholas J. O'Shaughnessy, 2004 Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics. |
| examples of loaded language in advertising: Literature and Language Holt McDougal, Jane N. Beatty, 1994 |
| examples of loaded language in advertising: The Oxford Handbook of Lying Jörg Meibauer, 2019 This handbook brings together past and current research on all aspects of lying and deception, from the combined perspectives of linguistics, philosophy, and psychology. It will be an essential reference for students and researchers in these fields and will contribute to establishing the vibrant new field of interdisciplinary lying research. |
| examples of loaded language in advertising: Language Arts Gail E. Tompkins, 1995 Grade level: 1, 2, 3, 4, 5, 6, 7, p, e, i, t. |
| examples of loaded language in advertising: An Illustrated Book of Loaded Language Ali Almossawi, 2022-05-03 The creators of An Illustrated Book of Bad Arguments return at last with a desperately timely guide to rhetoric. Have you ever wondered how language shapes a story? How a politician can waffle their way out of a scandal, or a newspaper headline determine how readers think about an event? This adorably illustrated book demonstrates the ways in which language can be used to influence thought. Tens of thousands of demonstrators packed the city’s streets on Friday. The actual count was 250,000. Why tens of thousands, then, and not a quarter million? Rabbits zapped three badgers in an ambush last night, hours after six rabbits in a neighbouring town lost their lives. Were the six rabbits the sole participants in losing their own lives? Those silly rabbits … Old Mr Rabbit is your guide to these and many more examples of loaded language. He mines real reporting (by respected and rogue media alike) to unmask rhetoric that shifts blame, erases responsibility, dog-whistles, plays on fear, or rewrites history — subtly or shamelessly. It takes a long pair of ears to hear what’s left unsaid — but when the very notion of truth is at stake, listening for ‘spin’ makes all the difference. |
| examples of loaded language in advertising: Gender and Language Theory and Practice Lia Litosseliti, 2014-02-04 The book introduces both theoretical and applied perspectives, identifying and explaining the relevant frameworks and drawing on a range of activities/examples of how gender is constructed in discourse. The book is divided into three parts. Part I covers the historical background to the study of gender and language, moving on through past theoretical approaches to a discussion of current debates in the field, with particular emphasis on the role of discourse analysis. In Part II, gender is examined in context with chapters focussing on gender and language in education, the mass media and the workplace. Finally, Part III briefly looks at key principles and approaches to gender and language research and includes activities, study questions and resources for teachers in the field. Rich with examples and activities drawn from current debates and events, this book is designed to be appealing and informative and will capture the imaginations of readers from a range of backgrounds and disciplines. |
| examples of loaded language in advertising: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| examples of loaded language in advertising: Slavery, Propaganda, and the American Revolution Patricia Bradley, 2010-04-08 Under the leadership of Samuel Adams, patriot propagandists deliberately and conscientiously kept the issue of slavery off the agenda as goals for freedom were set for the American Revolution. By comparing coverage in the publications of the patriot press with those of the moderate colonial press, this book finds that the patriots avoided, misinterpreted, or distorted news reports on blacks and slaves, even in the face of a vigorous antislavery movement. The Boston Gazette, the most important newspaper of the Revolution, was chief among the periodicals that dodged or excluded abolition. The author of this study shows that The Gazette misled its readers about the notable Somerset decision that led to abolition in Great Britain. She notes also that The Gazette excluded anti-slavery essays, even from patriots who supported abolition. No petitions written by Boston slaves were published, nor were any writings by the black poet Phillis Wheatley. The Gazette also manipulated the racial identity of Crispus Attucks, the first casualty in the Revolution. When using the word slavery, The Gazette took care to focus it not upon abolition but upon Great Britain's enslavement of its American colonies. Since propaganda on behalf of the Revolution reached a high level of sophistication, and since Boston can be considered the foundry of Revolutionary propaganda, the author writes that the omission of abolition from its agenda cannot be considered as accidental but as intentional. By the time the Revolution began, white attitudes toward blacks were firmly fixed, and these persisted long after American independence had been achieved. In Boston, notions of virtue and vigilance were shown to be negatively embodied in black colonists. These devil's imps were long represented in blackface in Boston's annual Pope Day parade. Although the leaders of the Revolution did not articulate a national vision on abolition, the colonial anti-slavery movement was able to achieve a degree of success, but only in drives through the individual colonies. |
| examples of loaded language in advertising: McDougal, Littell Literature and Language Jane N. Beatty, 1994 |
| examples of loaded language in advertising: Street-Smart Advertising Margo Berman, 2010-09-16 Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz. |
| examples of loaded language in advertising: Marketing Semiotics Laura R. Oswald, 2012-02-16 Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time. |
| examples of loaded language in advertising: Global Marketing Management Masaaki (Mike) Kotabe, Kristiaan Helsen, 2020-01-09 Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning. |
| examples of loaded language in advertising: Words That Work Dr. Frank Luntz, 2007-01-02 The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The Ten Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness. If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you. |
| examples of loaded language in advertising: GED®Test, REA's Total Solution for the GED® Test, 2nd Edition Laurie Callihan, Lisa Mullins, Stacey A. Kiggins , Stephen Reiss, 2017-02-13 Comprehensive GED study guide that includes online diagnostic tests for each subject, comprehensive review, and two full-length practice tests. -- Adapted from back cover. |
| examples of loaded language in advertising: An Analysis of the Structural Differences Between the Oral and Written Language of One Hundred Secondary School Students Ethel Amelia Kaump, 1940 |
| examples of loaded language in advertising: Words Like Loaded Pistols Sam Leith, 2016-04-26 An entertaining history of great oratory and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's Back In Black. Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of. |
Examples - Apache ECharts
Apache ECharts，一款基于JavaScript的数据可视化图表库，提供直观，生动，可交互，可个性化定制的数据可视化图表。
Examples - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
Examples - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
Apache ECharts
ECharts: A Declarative Framework for Rapid Construction of Web-based Visualization. 如果您在科研项目、产品、学术论文、技术报告、新闻报告、教育、专利以及其他相关活动中使用了 …
Events - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
Examples - Apache ECharts
Apache ECharts，一款基于JavaScript的数据可视化图表库，提供直观，生动，可交互，可个性化定制的数据可视化图表。
Examples - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
Examples - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
Apache ECharts
ECharts: A Declarative Framework for Rapid Construction of Web-based Visualization. 如果您在科研项目、产品、学术论文、技术报告、新闻报告、教育、专利以及其他相关活动中使用了 …
Events - Apache ECharts
Examples; Resources. Spread Sheet Tool; Theme Builder; Cheat Sheet; More Resources; Community. Events; Committers; Mailing List; How to Contribute; Dependencies; Code …
