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| excel for digital marketing: Excel 2019 for Marketing Statistics Thomas J. Quirk, Eric Rhiney, 2021-02-23 This book shows the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step, exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. Excel 2019 for Marketing Statistics: A Guide to Solving Practical Problems capitalizes on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. In this new edition, each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full practice test (with answers in an appendix) that allows readers to test what they have learned. |
| excel for digital marketing: Marketing Analytics Wayne L. Winston, 2014-01-08 Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. |
| excel for digital marketing: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2012-10-12 Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. |
| excel for digital marketing: Basic Marketing Research Alvin C. Burns, Ronald F. Bush, 2004-07-01 For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst(R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information. |
| excel for digital marketing: Data-Driven Marketing Mark Jeffery, 2010-02-08 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. |
| excel for digital marketing: Excel Secrets for Highly Effective Marketers Jason Khoo, 2008-06 This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time. This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment. Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management. |
| excel for digital marketing: The Art of Digital Marketing for Fashion and Luxury Brands Wilson Ozuem, Silvia Ranfagni, 2021-07-17 This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization. |
| excel for digital marketing: A HANDBOOK FOR DIGITAL MARKETERS Naimish Sinha, 2023-02-07 Authored by the renowned digital marketing and technology expert Naimish Sinha, “A Handbook For Digital Marketers” is an excellent guide for those seeking a successful career in the digital marketing sector. Do you aspire to become a digital marketing expert? Do you wish to embark on a rewarding career journey in the digital marketing sphere? Or, if you want to grow your business further with highly focused digital marketing campaigns, this book is a must-read for you. The book is highly comprehensive and contains all the relevant information you might need to become a successful digital marketer. Grab our copy now! |
| excel for digital marketing: Want to Learn Digital Marketing? Read this Book! Mikkell Khan, 2021-03-01 Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business! Keywords: digital marketing book, digital marketing essentials, digital marketing strategy, digital marketing for beginners, digital marketing for small business, digital marketing handbook, digital marketing 2021, digital marketing career, business books |
| excel for digital marketing: Text Book of Digital Marketing Avijit Kumar Roy, Aritra Kumar Roy, 2024-04-10 Learn the basic fundamentals of digital marketing, and help grow your business or career. About this course Master the basics of digital marketing. There are 7 Focus areas having 26 modules to explore, packed full of practical exercises and real-world examples to help you turn knowledge into action. |
| excel for digital marketing: Microsoft Excel Data Analysis and Business Modeling (Office 2021 and Microsoft 365) Wayne Winston, 2021-12-17 Master business modeling and analysis techniques with Microsoft Excel and transform data into bottom-line results. Award-winning educator Wayne Winston's hands-on, scenario-focused guide helps you use today's Excel to ask the right questions and get accurate, actionable answers. More extensively updated than any previous edition, new coverage ranges from one-click data analysis to STOCKHISTORY, dynamic arrays to Power Query, and includes six new chapters. Practice with over 900 problems, many based on real challenges faced by working analysts. Solve real problems with Microsoft Excel—and build your competitive advantage Quickly transition from Excel basics to sophisticated analytics Use recent Power Query enhancements to connect, combine, and transform data sources more effectively Use the LAMBDA and LAMBDA helper functions to create Custom Functions without VBA Use New Data Types to import data including stock prices, weather, information on geographic areas, universities, movies, and music Build more sophisticated and compelling charts Use the new XLOOKUP function to revolutionize your lookup formulas Master new Dynamic Array formulas that allow you to sort and filter data with formulas and find all UNIQUE entries Illuminate insights from geographic and temporal data with 3D Maps Improve decision-making with probability, Bayes' theorem, and Monte Carlo simulation and scenarios Use Excel trend curves, multiple regression, and exponential smoothing for predictive analytics Use Data Model and Power Pivot to effectively build and use relational data sources inside an Excel workbook |
| excel for digital marketing: Total E-mail Marketing Dave Chaffey, 2007 Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail. |
| excel for digital marketing: Using Microsoft Excel for Social Research Charlotte Brookfield, 2021-01-20 Full of practical advice and real-world examples, this step-by-step guide offers you an accessible introduction to doing quantitative social research using Microsoft Excel. |
| excel for digital marketing: Web Analytics 2.0 Avinash Kaushik, 2009-12-30 Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! |
| excel for digital marketing: Excel Insights MrExcel's Holy Macro! Books, 24 Excel MVPs, 2024-10-01 Unlock the full potential of Excel with advanced tips and techniques covering everything from formulas to VBA. Key Features Advanced Excel features, from custom formatting to dynamic arrays Data analysis and visualization with Power Query and charts Detailed explanation of VBA for task automation and efficiency Book DescriptionDive into the world of advanced Excel techniques designed to elevate your data analysis skills. Start with mastering custom number formatting, efficient data entry, and powerful formulas like INDEX MATCH. Explore Excel's evolving features, including dynamic arrays and new data types, ensuring you stay at the forefront of the latest tools. The course then guides you through creating impactful charts for presentations and advanced filtering techniques. You’ll also discover the transformative power of Power Query, allowing you to manipulate and combine data with ease. With chapters on financial modeling and creative Excel model development, you’ll learn to solve complex problems and develop innovative solutions. Finally, the course introduces you to VBA, teaching you how to automate tasks and create custom worksheet functions, equipping you with the skills to enhance your workflows. By the end of the course, you’ll have a robust understanding of Excel's advanced features, empowering you to handle any data challenge with confidence and creativity.What you will learn Master custom number formatting Utilize INDEX MATCH effectively Create dynamic arrays Build advanced charts Automate with Power Query Develop VBA functions Who this book is for Ideal for intermediate to advanced Excel users, data analysts, and financial modelers. Readers should have a basic understanding of Excel. Prior experience with Excel formulas, charts, and data management is recommended. |
| excel for digital marketing: Digital Marketing Alan Charlesworth, 2014-07-25 Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links. This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it’s been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing. |
| excel for digital marketing: Direct and Digital Marketing in Practice Brian Thomas, Matthew Housden, 2017-06-29 Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age. |
| excel for digital marketing: Data Mining for Business Analytics Galit Shmueli, Peter C. Bruce, Peter Gedeck, Nitin R. Patel, 2019-10-14 Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R |
| excel for digital marketing: Excel 2016 All-in-One For Dummies Greg Harvey, 2015-11-16 Your one-stop guide to all things Excel 2016 Excel 2016 All-in-One For Dummies, the most comprehensive Excel reference on the market, is completely updated to reflect Microsoft's changes in the popular spreadsheet tool. It offers you everything you need to grasp basic Excel functions, such as creating and editing worksheets, setting up formulas, importing data, performing statistical functions, editing macros with Visual Basic—and beyond. In no time, your Excel skills will go from 'meh' to excellent. Written by expert Greg Harvey, who has sold more than 4.5 million copies of his previous books combined and has taught and trained extensively in Microsoft Excel, this all-encompassing guide offers everything you need to get started with Excel. From generating pivot tables and performing financial functions to performing error trapping and building and running macros—and everything in between—this hands-on, friendly guide makes working with Excel easier than ever before. Serves as the ideal reference for solving common questions and Excel pain points quickly and easily Helps to increase productivity and efficiency when working in Excel Fully updated for the new version of Excel Covers basic and more advanced Excel topics If working in Excel occasionally makes you want to scream, this will be the dog-eared, dust-free reference you'll turn to again and again. |
| excel for digital marketing: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| excel for digital marketing: Beginning Excel, First Edition Barbara Lave, Diane Shingledecker, Julie Romey, Noreen Brown, Mary Schatz, 2020 This is the first edition of a textbook written for a community college introductory course in spreadsheets utilizing Microsoft Excel; second edition available: https://openoregon.pressbooks.pub/beginningexcel19/. While the figures shown utilize Excel 2016, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. |
| excel for digital marketing: Digital Marketing All-in-One For Dummies Stephanie Diamond, 2019-04-08 Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back. |
| excel for digital marketing: The 12 Commandments Of Digital Marketing Dr. Ope Banwo, This book contains the most important laws that apply to everybody doing business online, whether you are in e-commerce, info-marketing, software development, Affiliate Marketing, Freelancing or whichever area you are in. In this book, we’ll be talking about 12 Commandments of Internet Marketing Success. These unwritten ‘laws’ are compulsory if you really want to succeed in internet marketing. There are of course lots of laws that affect your success and profitability on the internet, the 12 discussed in this book are personally considered by me to be the most important if your goal is to have sustainable success on the internet. These Internet Marketing Commandments may not be codified in any jurisdiction, but you would be violating them at your own risk. There are worse things in business than receiving a ticket for over speeding. In other words, if you want to succeed online, these are some of the CRITICAL ‘laws’ or principles that you must apply to your business. Though no one will arrest you for violating these cardinal principles of internet marketing, you would be violating them at your own risk because your business will feel the punishment, and your Bank Account will feel the consequences of disobeying these important internet marketing laws. |
| excel for digital marketing: An Introductory Guide to Digital Marketing Simplilearn, 2019-12-20 Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day. As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting. |
| excel for digital marketing: Microsoft Excel 2019 Data Analysis and Business Modeling Wayne Winston, 2019-03-28 Master business modeling and analysis techniques with Microsoft Excel 2019 and Office 365 and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel to ask the right questions and get accurate, actionable answers. New coverage ranges from Power Query/Get & Transform to Office 365 Geography and Stock data types. Practice with more than 800 problems, many based on actual challenges faced by working analysts. Solve real business problems with Excel—and build your competitive advantage: Quickly transition from Excel basics to sophisticated analytics Use PowerQuery or Get & Transform to connect, combine, and refine data sources Leverage Office 365’s new Geography and Stock data types and six new functions Illuminate insights from geographic and temporal data with 3D Maps Summarize data with pivot tables, descriptive statistics, histograms, and Pareto charts Use Excel trend curves, multiple regression, and exponential smoothing Delve into key financial, statistical, and time functions Master all of Excel’s great charts Quickly create forecasts from historical time-based data Use Solver to optimize product mix, logistics, work schedules, and investments—and even rate sports teams Run Monte Carlo simulations on stock prices and bidding models Learn about basic probability and Bayes’ Theorem Use the Data Model and Power Pivot to effectively build and use relational data sources inside an Excel workbook Automate repetitive analytics tasks by using macros |
| excel for digital marketing: Business Intelligence Demystified Anoop Kumar V K, 2021-09-25 Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI |
| excel for digital marketing: Digital Marketing Free Online Courses Srinidhi Ranganathan, 2022-06-26 A plethora of free digital marketing courses and tutorial videos are at your fingertips. This book is a dream come true for ardent learners who want to learn and master digital marketing to the ultimate core. Back then when I started making digital marketing courses initially, no one supported me. Nobody taught me digital marketing - to be honest. I learnt it myself. It’s my own hard work, hours of intensive research, and stuff that I actually learned by failing, failing again and executing new things that have helped me reach where I am today. Those failures finally have translated to success - thanks to god’s grace. I want you to go through every single link to a video or course in this book. It will prove to be extremely useful to each one of you. Always remember that implementation is still the key. If you are able to implement the stuff taught, you will definitely be on the roadway to success as a digital marketer. |
| excel for digital marketing: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| excel for digital marketing: Digital Marketing for Businesses in easy steps Jon Smith, 2020-04-20 Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics |
| excel for digital marketing: Using Excel Version 5 for Windows Ron Person, 1993 Version 5.0 for Windows; IBM & compatibles; all user levels. |
| excel for digital marketing: Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities Kaufmann, Hans Ruediger, Manarioti, Agapi, 2017-05-17 Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing. |
| excel for digital marketing: Brands and Bulls**t Bernhard Schroeder, 2017-10-14 Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author) Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful feeling in a customer's mind and gut that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means -Learn how to create a powerful brand that creates a customer feeling -How to quickly create a brand plan with the BrandPlanr(R) -Create specific brand strategies that really work in the marketplace -Review ten possible brand strategies and understand their potential -Understand how positioning and category ladders work and why -To utilize tools like brand decision trees to simplify complex brand choices -Create a branding strategy for a client or company that targets a blue ocean A powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you. |
| excel for digital marketing: M Is for (Data) Monkey Ken Puls, Miguel Escobar, 2015-06-01 Power Query is one component of the Power BI (Business Intelligence) product from Microsoft, and M is the name of the programming language created by it. As more business intelligence pros begin using Power Pivot, they find that they do not have the Excel skills to clean the data in Excel; Power Query solves this problem. This book shows how to use the Power Query tool to get difficult data sets into both Excel and Power Pivot, and is solely devoted to Power Query dashboarding and reporting. |
| excel for digital marketing: Digital Business Marketing Prabhu TL, 2024-11-17 In today’s fast-paced digital world, businesses, entrepreneurs, and professionals must adapt to thrive online. Digital Business Marketing: Unlocking the Secrets to Online Success is your ultimate guide to understanding and mastering the fundamentals of digital marketing. Whether you’re a beginner exploring the field or a professional looking to enhance your skills, this book is designed to provide you with a solid foundation and actionable insights to excel in the digital landscape. What’s Inside? This comprehensive guide takes you step-by-step through the core concepts, strategies, and tools of digital marketing. You’ll learn how to leverage digital channels, engage with your target audience, and optimize campaigns for maximum impact. With clear explanations, practical examples, and real-world case studies, this book equips you with everything you need to build and implement successful marketing strategies. Key Topics Covered: Introduction to Digital Marketing: Understand the evolution of marketing from traditional to digital. Learn why digital marketing is essential for businesses in the modern era. Core Components of Digital Marketing: Master Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, and more. Discover how each component contributes to a cohesive strategy. Advanced Techniques: Explore Conversion Rate Optimization (CRO), Voice Search Optimization, Artificial Intelligence (AI), and Augmented Reality (AR). Learn how to stay ahead in a competitive and evolving market. Data-Driven Marketing: Harness the power of analytics to make informed decisions. Discover tools and techniques for measuring success and optimizing campaigns. Building a Winning Strategy: Develop a tailored marketing plan that aligns with your business goals. Understand audience segmentation, budget allocation, and multichannel marketing. Case Studies and Future Trends: Gain inspiration from real-world campaigns and explore upcoming trends shaping the future of digital marketing. Resources and Tools: Access practical templates, checklists, and recommendations for tools that simplify digital marketing tasks. Why This Book? Digital marketing is no longer optional—it’s a necessity for businesses, freelancers, and marketers who want to succeed. Digital Business Marketing bridges the gap between theory and practice, ensuring that you not only understand the concepts but also know how to apply them effectively. Written in a beginner-friendly language, the book demystifies complex topics and empowers you to take control of your online presence. Who Should Read This Book? Aspiring marketers looking to start a career in digital marketing. Entrepreneurs and small business owners aiming to grow their online presence. Students and professionals transitioning from traditional to digital marketing. Anyone interested in understanding how digital marketing drives business success. Digital Business Marketing: Unlocking the Secrets to Online Success is more than a book—it’s your first step toward building a strong digital marketing foundation. Whether you want to grow your business, advance your career, or simply understand the strategies that dominate the digital world, this book will guide you every step of the way. Start your journey to online success today! |
| excel for digital marketing: Principles of Marketing Engineering, 2nd Edition Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn, 2013 The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on reverse perceptual mapping to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0. |
| excel for digital marketing: The Curious Digital Marketer , |
| excel for digital marketing: Critical Elements of Digital Marketing Bundle (9 eBooks + Practical Guide) Temour M. Bari, 2024-08-22 Elevate your online presence and transform your business with our ultimate digital marketing bundle, featuring: 9 in-depth eBooks on digital marketing strategies, tools, and best practices 1 practical guide with actionable insights and step-by-step roadmap Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Key Features: Digital Marketing Strategy: Create tailored plans with expert guidance on marketing analytics, tools, and online courses. Social Media Marketing: Dominate Facebook, Instagram, LinkedIn, Twitter, and TikTok with expert strategies. SEO Optimization: Boost search engine rankings using keyword research, on-page optimization, link building, and technical SEO. Content Marketing: Create engaging content with our strategy and creation guide. Email Marketing: Drive conversions and build a loyal subscriber base with automation and optimization techniques. Marketing Analytics: Make data-driven decisions with Google Analytics and marketing metrics guides. Achieve Your Goals: Increase online presence and brand awareness Drive targeted website traffic and generate leads Boost social media engagement and conversions Analyze and optimize digital marketing performance Perfect For: Entrepreneurs seeking digital marketing for small business Marketers looking for marketing automation software Beginners wanting to learn digital marketing strategies Students seeking digital marketing courses Small Business Owners seeking online marketing strategy What Sets Us Apart: Expert-led content from industry professionals Comprehensive coverage of digital marketing channels and analytics Instant access to start your digital marketing journey Transform your online presence with our comprehensive digital marketing bundle |
| excel for digital marketing: Excel 2019 All-In-One Lalwani Lokesh, 2019-09-20 100% practical guide to understand and use basic to advance level Excel 2019 Key features What's New in Excel 2019 Office 365 Putting Data into Excel Transforming and Managing the Data Formulas and Functions Data Analysis techniques Data Visualization techniques Multiple ways of Data Extraction Automation in Excel through Macros DescriptionExcel is, by far, the most preferred spreadsheet program on this planet. People love it because of its simplicity and easy user interface. The primary focus of Excel is to perform basic to advanced level numeric calculations. Every industry, department, job role is dependent on Excel to perform day to day duties as well as data analysis and visualization. Microsoft Excel is available in both offline (Excel 2019) and online (Office 365) versions. If you are new to Excel or use this program day in day out, then this book will surely clear your logics and concepts of excel.This book starts with an introduction to Excel program and an overview of its interface and move towards an explanation of new features being introduced in Excel 2019 and Office 365, then an in-depth discussion on entering and transforming data. Understanding different formulas and functions with practical exercises. Afterwards, how to perform data analysis and present it using different data visualization tools. Finally, extracting data and automation of tasks through Macros.After going through this book, you will become conceptually strong in using various features of Excel. You will increase your productivity by understanding and using the right tool for the related data set.What will you learnBy the end of the book, you will come across many case studies to put your knowledge to practice and understand many tools to solve real-life business problems such as importing data into Excel from different sources, data cleaning through various tools including flash fill, bringing data together into one place using lookup functionality, analysing it to get insights through pivot tables & what if analysis, generating forecast based on past trends, exporting final reports, understanding Power features like Power Pivot/Query/Map and automating manual processes through Macros . Remember to practice along with sample data files provided in the exercise files bundle of the book to master these techniques.Who this book is forThis book is for anyone who is either new to Excel or daily Excel user. This book will take you from basic concepts of Excel to Advanced level. Whether you belong to any industry or serving any department, as an Excel user, this book will make you a Pro in Excel.Table of contents1. What's New in Excel 2019/Office 3652. Entering Data in Excel3. Transforming and Managing Data4. Formulas and Functions5. Data Analysis6. Data Visualization7. Data Extraction8. Automation in Excel through MacrosAbout the authorLokesh Lalwani, is a Microsoft Certified Office Expert with over a decade of experience in the field of training. He is a seasoned entrepreneur and Co-founder of a renowned corporate training firm - Nurture Tech Academy. He has conducted 1,000 plus corporate workshops on various technologies like Advanced Excel, Business Presentations, Power BI etc. and trained over 12,000 professionals. He is also sharing his knowledge through 5 pre-recorded courses ,on above mentioned technologies, over world's most popular E-learning platforms with an average rating of 4.5/5 from over 15,000 learners. He believes in e;life is learninge;.His Blog links: https://www.nurturetechacademy.in/blog/His LinkedIn Profile: https://in.linkedin.com/in/lokesh-lalwani-7a6b6b55 |
| excel for digital marketing: Understanding Digital Marketing Damian Ryan, 2020-11-03 Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing. |
| excel for digital marketing: Advanced Digital Marketing Strategies in a Data-Driven Era Saura, Jose Ramon, 2021-06-25 In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field. |
What does the "@" symbol mean in Excel formula (outside a table)
Oct 24, 2021 · Excel has recently introduced a huge feature called Dynamic arrays. And along with that, Excel also started to make a " substantial upgrade " to their formula language. One …
excel - How to show current user name in a cell? - Stack Overflow
if you don't want to create a UDF in VBA or you can't, this could be an alternative. =Cell("Filename",A1) this will give you the full file name, and from this you could get the user …
How to represent a DateTime in Excel - Stack Overflow
The underlying data type of a datetime in Excel is a 64-bit floating point number where the length of a day equals 1 and 1st Jan 1900 00:00 equals 1. So 11th June 2009 17:30 is about …
excel - Check whether a cell contains a substring - Stack Overflow
Sep 4, 2013 · Is there an in-built function to check if a cell contains a given character/substring? It would mean you can apply textual functions like Left/Right/Mid on a conditional basis without …
How to keep one variable constant with other one changing with …
The $ tells excel not to adjust that address while pasting the formula into new cells. Since you are dragging across rows, you really only need to freeze the row part: =(B0+4)/A$0
Excel: Searching for multiple terms in a cell - Stack Overflow
Feb 11, 2013 · In addition to the answer of @teylyn, I would like to add that you can put the string of multiple search terms inside a SINGLE cell (as opposed to using a different cell for each …
How to freeze the =today() function once data has been entered
Aug 2, 2015 · Excel's default format handling doesn't know to format this as date - so you would need to do this separately. More work than Ctrl + ; , but there might be some other use-cases …
excel - Return values from the row above to the current row
Jun 15, 2012 · To solve this problem in Excel, usually I would just type in the literal row number of the cell above, e.g., if I'm typing in Cell A7, I would use the formula =A6. Then if I copied that …
Assign a value to a cell depending on content of another cell
Jan 16, 2020 · I am trying to use the IF function to assign a value to a cell depending on another cells value So, if the value in column 'E' is 1, then the value in column G should be the same …
excel - Remove leading or trailing spaces in an entire column of …
Mar 6, 2012 · I've found that the best (and easiest) way to delete leading, trailing (and excessive) spaces in Excel is to use a third-party plugin. I've been using ASAP Utilities for Excel and it …
What does the "@" symbol mean in Excel formula (outsid…
Oct 24, 2021 · Excel has recently introduced a huge feature called Dynamic arrays. And along with that, Excel also started to make a " …
excel - How to show current user name in a cell? - Stack O…
if you don't want to create a UDF in VBA or you can't, this could be an alternative. =Cell("Filename",A1) this will give you the full file name, and …
How to represent a DateTime in Excel - Stack Overflow
The underlying data type of a datetime in Excel is a 64-bit floating point number where the length of a day equals 1 and 1st Jan 1900 00:00 …
excel - Check whether a cell contains a substring - Stack O…
Sep 4, 2013 · Is there an in-built function to check if a cell contains a given character/substring? It would mean you can apply textual …
How to keep one variable constant with other one chan…
The $ tells excel not to adjust that address while pasting the formula into new cells. Since you are dragging across rows, you really only need to …
