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| facebook ads data analysis: Mobile and Social Media Journalism Anthony Adornato, 2017-07-13 Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies. |
| facebook ads data analysis: ADVANCED STRATEGIES WITH FACEBOOK ADS Marcel Souza, Unlock the full potential of Facebook Ads with our comprehensive guide, *Advanced Strategies with Facebook Ads*. This book is designed for marketers, business owners, and entrepreneurs looking to go beyond the basics and take their paid traffic strategies to the next level. With over 2.9 billion monthly active users, Facebook provides an unmatched opportunity to reach your target audience, but it takes more than just setting up an ad to see real results. Inside, you’ll learn the intricate details of Facebook’s ad platform and how to leverage it for maximum impact. This book dives deep into the advanced techniques needed to optimize your ad campaigns for both short-term conversions and long-term growth. From understanding the nuances of audience targeting, split testing, and campaign budget optimization to mastering the art of creative ad design, you will gain the knowledge and skills to boost your return on ad spend (ROAS). We also cover advanced retargeting techniques and lookalike audience creation to ensure your message reaches the right people at the right time. Whether you are running e-commerce stores, service-based businesses, or local enterprises, Advanced Strategies with Facebook Ads offers tailored strategies for different industries. You will learn how to adapt your ads to specific business goals, from lead generation to increasing brand awareness. Each chapter is filled with real-world examples, case studies, and actionable insights that will help you scale your campaigns effectively. By the end of this book, you will not only be proficient in managing Facebook Ads but also capable of creating sophisticated ad funnels that drive consistent traffic and sales. Whether you’re aiming for higher engagement or preparing for an advanced marketing certification, Advanced Strategies with Facebook Ads equips you with the tools and strategies to become a true expert in digital advertising. |
| facebook ads data analysis: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Management Association, Information Resources, 2021-05-28 Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool. |
| facebook ads data analysis: Facebook Ads for Authors Omar Johnson, 2023-10-04 Embarking on the literary journey is only half the battle; ensuring your crafted masterpiece reaches its destined audience is the real challenge. Dive into the realm of Facebook Advertising with Facebook Ads for Authors, your ultimate compass in this digital age. Tailored specifically for authors, this guide deciphers the nuances of Facebook's expansive platform, offering a strategic pathway from creating compelling ad campaigns to reaching the very heart of your target readership. Whether you're a budding novelist or an established author, discover strategies that range from essential foundations to advanced nuances, ensuring your literary voice echoes in the right corners of the digital world. Beyond just tools and tactics, understand how to turn Facebook's vast ecosystem to your advantage. It's where readers are not just made but nurtured, where fleeting interest transforms into lasting fandom, and where authors don't just advertise but connect deeply with their audience. The world of Facebook Advertising is rich with potential, a treasure trove waiting for authors to harness its full power. With this guide, position your work not just as a fleeting post on a feed, but as a beacon for readers worldwide. Step into the world of Facebook Ads for Authors and master the game of impactful social media marketing. Illuminate your literary path, and let your stories find their rightful homes. |
| facebook ads data analysis: Attribution Modelling in Google Analytics and Beyond Himanshu Sharma, 2021-09-29 Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues. |
| facebook ads data analysis: Instagram For Business For Dummies Jenn Herman, Eric Butow, Corey Walker, 2018-01-11 Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition. |
| facebook ads data analysis: Data Culture Shorful Islam, 2024-05-03 Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments. Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behavioural change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within. With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behavioural change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture. |
| facebook ads data analysis: The Forbidden Lori Holmes, 2020-04-19 As the blood settles into the snow, Rebaa's life will never be the same again. Lost, alone and damingly burdened with her murdered lover's Forbidden offspring, Rebaa must learn to survive in a freezing and hostile world. Hunted by a murderous chieftain, a man hell-bent on possessing her mysterious powers for his own, Rebaa calls upon all of her cunning and extraordinary gifts to evade capture. Facing relentless danger, Rebaa must attempt to reach the one place that surely promises salvation; she can only hope that her ancestral home is the haven she needs it to be... But can any haven truly exist for one who bears...The Forbidden? |
| facebook ads data analysis: Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods Ashok Charan, 2015-05-20 The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks. |
| facebook ads data analysis: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| facebook ads data analysis: Million-Dollar Likes: Profiting Big on Facebook Shu Chen Hou, Attention Facebook users and aspiring entrepreneurs! Are you ready to turn your Facebook likes into a million-dollar opportunity? Introducing Million-Dollar Likes: Profiting Big on Facebook, the ultimate guide to monetizing your likes and achieving financial success on the world's most influential social media platform. In today's digital age, social media has become an integral part of our lives. And Facebook, with its billions of active users, reigns supreme as the platform of choice for connecting, sharing, and engaging with others. But did you know that those likes you receive on your Facebook posts hold untapped potential for generating real revenue? In this groundbreaking book, we unlock the secrets to harnessing the power of Facebook likes and transforming them into a lucrative business venture. Whether you're an individual content creator, an influencer, or a business owner, Million-Dollar Likes provides you with a step-by-step roadmap to profiting big on Facebook. Inside the pages of this comprehensive guide, you'll discover: The psychological impact and social validation behind Facebook likes How to leverage likes to enhance user engagement and expand your reach Strategies for building a sizeable and engaged audience, both organically and through paid advertising Crafting compelling content that captivates your audience and drives conversions Partnering with brands and businesses to secure profitable collaborations and sponsorship deals Maximizing revenue through Facebook's ad platform and advanced targeting techniques Navigating the challenges of algorithm changes, negative feedback, and balancing authenticity with sponsored content Real-life success stories and case studies from individuals who have turned their likes into financial success Ethical considerations and responsible practices to maintain trust and credibility with your audience Emerging trends and future opportunities for monetizing likes on Facebook This isn't just another get rich quick scheme. Million-Dollar Likes is a meticulously researched and expertly crafted guide that provides you with the knowledge, strategies, and insights you need to navigate the ever-changing landscape of social media and maximize your earning potential. Whether you dream of becoming a full-time influencer, growing your business through Facebook, or simply earning passive income from your online presence, Million-Dollar Likes is your ultimate resource for turning those thumbs-up into real dollars. Don't miss out on this incredible opportunity to unlock the hidden wealth within your Facebook likes. Grab your copy of Million-Dollar Likes: Profiting Big on Facebook today and embark on a journey towards financial freedom and success! |
| facebook ads data analysis: Research Anthology on Big Data Analytics, Architectures, and Applications Management Association, Information Resources, 2021-09-24 Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficiencies that big data bring to all institutions, data is continuously being collected and analyzed. However, data sets may be too complex for traditional data-processing, and therefore, different strategies must evolve to solve the issue. The field of big data works as a valuable tool for many different industries. The Research Anthology on Big Data Analytics, Architectures, and Applications is a complete reference source on big data analytics that offers the latest, innovative architectures and frameworks and explores a variety of applications within various industries. Offering an international perspective, the applications discussed within this anthology feature global representation. Covering topics such as advertising curricula, driven supply chain, and smart cities, this research anthology is ideal for data scientists, data analysts, computer engineers, software engineers, technologists, government officials, managers, CEOs, professors, graduate students, researchers, and academicians. |
| facebook ads data analysis: Social Media Politics Dan Schill, John Allen Hendricks, 2024-03-11 Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas. This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign. |
| facebook ads data analysis: Facebook Marketing Chris Treadaway, Mari Smith, 2010-04-06 Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
| facebook ads data analysis: Advertising Mara Einstein, 2017-07-03 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end? |
| facebook ads data analysis: Twitter Power Joel Comm, 2009-03-03 Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called tweets?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins. |
| facebook ads data analysis: Analytics in a Big Data World Bart Baesens, 2014-05-19 The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities. |
| facebook ads data analysis: Applied Marketing Analytics Using R Gokhan Yildirim, Raoul Kübler, 2023-08-02 Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris. |
| facebook ads data analysis: Handbook of Research on Advanced Research Methodologies for a Digital Society Punziano, Gabriella, Delli Paoli, Angela, 2021-09-03 Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario. |
| facebook ads data analysis: The 90-day Sprint to Accelerate Data-Driven Transformation Jit Papneja, 2023-12-12 “The 90 Day Sprint is a game-changer in the world of data strategy. Jit Papneja has distilled complex concepts into a concise, actionable guide that empowers businesses to unlock the true value of their data. This book is an indispensable companion for anyone navigating the challenges of the data landscape, providing invaluable insights that are both practical and transformative. A must primer for all organizations that want to use their data to drive growth.” - Dr. Jyo Jain, Ph.D., Head of Strategic Insights & Analytics, J&J MedTech Asia-Pacific “Jit Papneja has articulated a disciplined and comprehensive approach and framework for data strategy, governance, and management. This book is a great guide for those seeking to plan and execute a successful sprint for an effective data analytics transformation.” - Jatinder Ronny Bindra, Leader, Digital Products, Constellation Brands “Most transformation fails, not because of the plan, but because of the ability to execute the plan! The 90 Day Sprint, structured around the D.E.C.I.D.E.R model, is sure to strengthen any organization’s Data Driven transformation journey, through a creative step by step approach, based on real insights and learnings.” - Pete West, Sr. VP Marketing Transformation at Reynolds American Inc. Are you struggling to harness the power of data, AI, and Gen AI in your business? Are you feeling overwhelmed by the sheer volume of data at your disposal? Are you unsure how to implement and scale data-driven transformation? In today’s digital age, data, AI, and Gen AI are increasingly becoming the driving forces behind business growth, innovation, and competitive advantage. Organizations that harness data-driven insights are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to achieve profitability. Organizations that apply personalization can realize $20 return on every $1 invested. However, this data-driven transformation is not a small feat and takes substantial resources, time, and careful planning. Think of this as a marathon with multiple sprints within, and the 90-day (13 weeks) sprint I have included in this book should serve as the essential kickstart for your journey and help you develop a robust plan for the transformation. This book will guide you through a comprehensive D.E.C.I.D.E.R. framework: setting up an agile cross-functional squad, formulating a robust data strategy, exploring, and prioritizing high-value use cases enriched with real-world success stories, launching empowered and governed self-service, and much more. With my practical advice and proven techniques, honed over 25 years of experience, you will unlock the full potential of data, and attain the data-driven success you’ve always aspired to achieve. So, why wait?Are you ready to be data-driven? Let’s get started! |
| facebook ads data analysis: Media and Society Nicholas Carah, 2021-05-05 How do media platforms organise social life? How do media empower or disempower our identities? How do we understand the impact of algorithms? How are media audiences produced and managed? Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives. It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data. Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways. Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today’s digital media industry. It is essential reading for students of media, communication and cultural studies. |
| facebook ads data analysis: The Sentient Machine Amir Husain, 2017-11-21 “A must-read for anyone looking to understand how artificial intelligence is poised to transform human society and life.” —Paul Scharre, Author of Four Battlegrounds: Power in the Age of Artificial Intelligence The future is now. Acclaimed technologist and inventor Amir Husain explains how we can live amidst the coming age of sentient machines and artificial intelligence—and not only survive, but thrive. Artificial “machine” intelligence is playing an ever-greater role in our society. We are already using cruise control in our cars, automatic checkout at the drugstore, and are unable to live without our smartphones. The discussion around AI is polarized; people think either machines will solve all problems for everyone, or they will lead us down a dark, dystopian path into total human irrelevance. Regardless of what you believe, the idea that we might bring forth intelligent creation can be intrinsically frightening. But what if our greatest role as humans so far is that of creators? Amir Husain, a brilliant inventor and computer scientist, argues that we are on the cusp of writing our next, and greatest, creation myth. It is the dawn of a new form of intellectual diversity, one that we need to embrace in order to advance the state of the art in many critical fields, including security, resource management, finance, and energy. “In The Sentient Machine, Husain prepares us for a brighter future; not with hyperbole about right and wrong, but with serious arguments about risk and potential” (Dr. Greg Hyslop, Chief Technology Officer, The Boeing Company). He addresses broad existential questions surrounding the coming of AI: Why are we valuable? What can we create in this world? How are we intelligent? What constitutes progress for us? And how might we fail to progress? Husain boils down complex computer science and AI concepts into clear, plainspoken language and draws from a wide variety of cultural and historical references to illustrate his points. Ultimately, Husain challenges many of our societal norms and upends assumptions we hold about “the good life.” |
| facebook ads data analysis: Metaheuristics for Enterprise Data Intelligence Kaustubh Vaman Sakhare, Vibha Vyas, Apoorva S Shastri, 2024-08-07 With the emergence of the data economy, information has become integral to business excellence. Every enterprise, irrespective of its domain of interest, carries and processes a lot of data in their day-to-day activities. Converting massive datasets into insightful information plays an important role in developing better business solutions. Data intelligence and its analysis pose several challenges in data representation, building knowledge systems, issue resolution and predictive systems for trend analysis and decisionmaking. The data available could be of any modality, especially when data is associated with healthcare, biomedical, finance, retail, cybersecurity, networking, supply chain management, manufacturing, etc. The optimization of such systems is therefore crucial to leveraging the best outcomes and conclusions. To this end, AI-based nature-inspired optimization methods or approximation-based optimization methods are becoming very powerful. Notable metaheuristics include genetic algorithms, differential evolution, ant colony optimization, particle swarm optimization, artificial bee colony, grey wolf optimizer, political optimizer, cohort intelligence and league championship algorithm. This book provides a systematic discussion of AI-based metaheuristics application in a wide range of areas, including big data intelligence and predictive analytics, enterprise analytics, graph optimization algorithms, machine learning and ensemble learning, computer vision enterprise practices and data benchmarking. |
| facebook ads data analysis: Handbook of Research on New Media Applications in Public Relations and Advertising Esiyok, Elif, 2020-08-07 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. |
| facebook ads data analysis: DATA ANALYTICS Dr. Manish Kumar, |
| facebook ads data analysis: Big Data and Competition Law Alptekin Koksal, 2023-11-13 Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge, fast and personalised services and products are offered to consumers online. Collected data is now an indispensable part of online businesses to the point that a new economy, a data-driven sector, has emerged. Many markets such as the social network, search engine, online advertising and e-commerce are regarded as data-driven markets in which the utilisation of Big Data is a requisite for the success of operations. However, the accumulation and use of data brings competition law concerns as they contribute to market power in the online world, resulting in a few technology giants gaining unprecedented market power due to the Big Data accumulation, indirect network effects and the creation of online ecosystems. As technology giants have billions of consumers worldwide, data-driven markets are truly global. In these data-driven markets, technology giants abuse their dominant positions, but existing competition law tools seem ineffective in addressing market power and assessing abusive behaviour related to Big Data. This book argues that a novel approach to the data-driven sector must be developed through the application of competition law rules to address this. It argues that current and potential conflicts can be mitigated by extending the competition law assessment beyond the current competition law tools to offer a modernised and unified approach to the Big Data–related competition issues. Promoting new legal tests for addressing the market power of technology giants and assessing abusive behaviour in data-driven markets, this book advocates for cooperation between competition and data protection authorities. It will be of interest to students, academics and practitioners with an interest in competition law and data protection. |
| facebook ads data analysis: Auditing Corporate Surveillance Systems Isabel Wagner, 2022-03-31 News headlines about privacy invasions, discrimination, and biases discovered in the platforms of big technology companies are commonplace today, and big tech's reluctance to disclose how they operate counteracts ideals of transparency, openness, and accountability. This book is for computer science students and researchers who want to study big tech's corporate surveillance from an experimental, empirical, or quantitative point of view and thereby contribute to holding big tech accountable. As a comprehensive technical resource, it guides readers through the corporate surveillance landscape and describes in detail how corporate surveillance works, how it can be studied experimentally, and what existing studies have found. It provides a thorough foundation in the necessary research methods and tools, and introduces the current research landscape along with a wide range of open issues and challenges. The book also explains how to consider ethical issues and how to turn research results into real-world change. |
| facebook ads data analysis: Research Anthology on Social Media Advertising and Building Consumer Relationships Management Association, Information Resources, 2022-05-13 Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students. |
| facebook ads data analysis: Sharing Economy and Big Data Analytics Soraya Sedkaoui, Mounia Khelfaoui, 2020-02-05 The different facets of the sharing economy offer numerous opportunities for businesses ? particularly those that can be distinguished by their creative ideas and their ability to easily connect buyers and senders of goods and services via digital platforms. At the beginning of the growth of this economy, the advanced digital technologies generated billions of bytes of data that constitute what we call Big Data. This book underlines the facilitating role of Big Data analytics, explaining why and how data analysis algorithms can be integrated operationally, in order to extract value and to improve the practices of the sharing economy. It examines the reasons why these new techniques are necessary for businesses of this economy and proposes a series of useful applications that illustrate the use of data in the sharing ecosystem. |
| facebook ads data analysis: Statistics in Plain English Timothy C. Urdan, 2022-03-28 * It is a straightforward, conversational introduction to statistics that delivers exactly what its title promises. * Each chapter begins with a brief overview of a statistic that describes what the statistic does and when to use it, followed by a detailed step-by-step explanation of how the statistic works and exactly what information it provides. * Chapters also include an example of the statistic (or statistics) in use in real-world research, Worked Examples, Writing It Up sections that demonstrate how to write about each statistic, Wrapping Up and Looking Forward sections, and practice work problems. * A new chapter on person-centered analyses, including cluster analysis and latent class analysis (LCA) has been added (Chapter 16). * Person-centered analysis is an important alternative to the more commonly used variable-centered analyses (e.g., t tests, ANOVA, regression) and is gaining popularity in social-science research. * The chapter on non-parametric statistics (Chapter 14) was enhanced significantly with in-depth descriptions of Mann-Whitney U, Kruskall-Wallace, and Wilcoxon Signed-Rank analyses. * These non-parametric statistics are important alternatives to statistics that rely on normally distributed data. * This new edition also includes more information about the assumptions of various statistics, including a detailed explanation of the assumptions and consequences of violating the assumptions of regression (Chapter 13). * There is more information provided about the importance of the normal distribution in statistics (Chapters 4 and 7). * Each of the last nine chapters includes an example from the real world of research that employs the statistic, or statistics, covered in the chapter. * Altogether, these improvements provide important foundational information about how inferential statistics work and additional statistical tools that are commonly used by researchers in the social sciences. * The text works as a standalone or as a supplement and covers a range of statistical concepts from descriptive statistics to factor analysis and person-centered analyses. |
| facebook ads data analysis: The YouTube Formula Derral Eves, 2021-02-24 The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform. |
| facebook ads data analysis: Never Too Small Joe Beath, Elizabeth Price, 2023-04-19 Joel Beath and Elizabeth Price explore this question drawing inspiration from a diverse collection of apartment designs, all smaller than 50m2/540ft2. Through the lens of five small-footprint design principles and drawing on architectural images and detailed floor plans, the authors examine how architects and designers are reimagining small space living. Full of inspiration we can each apply to our own spaces, this is a book that offers hope and inspiration for a future of our cities and their citizens in which sustainability and style, comfort and affordability can co-exist. Never Too Small proves living better doesn’t have to mean living larger. |
| facebook ads data analysis: Impacts of Online Advertising on Business Performance Semerádová, Tereza, Weinlich, Petr, 2019-11-22 Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities. |
| facebook ads data analysis: Getting Started with SQL Thomas Nield, 2016-02-11 Businesses are gathering data today at exponential rates and yet few people know how to access it meaningfully. If you’re a business or IT professional, this short hands-on guide teaches you how to pull and transform data with SQL in significant ways. You will quickly master the fundamentals of SQL and learn how to create your own databases. Author Thomas Nield provides exercises throughout the book to help you practice your newfound SQL skills at home, without having to use a database server environment. Not only will you learn how to use key SQL statements to find and manipulate your data, but you’ll also discover how to efficiently design and manage databases to meet your needs. You’ll also learn how to: Explore relational databases, including lightweight and centralized models Use SQLite and SQLiteStudio to create lightweight databases in minutes Query and transform data in meaningful ways by using SELECT, WHERE, GROUP BY, and ORDER BY Join tables to get a more complete view of your business data Build your own tables and centralized databases by using normalized design principles Manage data by learning how to INSERT, DELETE, and UPDATE records |
| facebook ads data analysis: Critical Perspectives on Social Control and Social Regulation in Canada Mitch Daschuk, 2020-08-25T00:00:00Z How does social regulation shape who is “deviant” and who is “normal”? Critical Perspectives on Social Control and Social Regulation in Canada is an introduction to the sociology of what has traditionally been called deviance and conformity. This book shifts the focus from individuals labelled deviant to the political and economic processes that shape marginalization, power and exclusion. Class, gender, race and sexuality are the bases for understanding deviance, and it is within these relations of power that the labels “deviant” and “normal” are socially developed and the behaviours of those less powerful become regulated. This textbook introduces readers to theories and critiques of traditional approaches to deviance and conformity. Using vivid and timely examples of contemporary social regulation and control, this textbook brings to life how forces of social control and marginalization interact with social media, sex work, immigration, anti-colonialism, digital surveillance and social movements, and much more. Theories and critiques are clarified with summaries, definitions, rich illustrative examples, discussion questions, recommended resources and test banks for instructors. |
| facebook ads data analysis: Measuring the Networked Nonprofit Beth Kanter, Katie Delahaye Paine, 2012-10-09 The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media. |
| facebook ads data analysis: Advances in Data Science Leman Akoglu, Emilio Ferrara, Mallayya Deivamani, Ricardo Baeza-Yates, Palanisamy Yogesh, 2018-11-28 This book constitutes the thoroughly refereed post-conference proceedings of the Third International Conference on Advances in Data Science, ICIIT 2018, held in Chennai, India, in December 2018. The 11 full papers along with 4 short papers presented were carefully reviewed and selected from 74 submissions.The papers are organized in topical sections on data science foundations, data management and processing technologies, data analytics and its applications. |
| facebook ads data analysis: How to Start a Business Offering Remote IT Support Services AS, How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| facebook ads data analysis: Digital Transformation Initiatives for Agile Marketing Maravilhas, Sérgio, Ladeira, Rodrigo, 2024-10-16 In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more. |
| facebook ads data analysis: AI Marketing Mastery Cameron Blake, 2024-07-09 Revolutionize Your Marketing Strategy with Cutting-Edge AI Techniques Are you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition. Attention: In an era where data reigns supreme, unlock the secrets to leveraging AI for unprecedented marketing success. Discover how to harness data-driven insights, master customer segmentation, and personalize customer experience like never before. Interest: Are you fascinated by the potential of automated marketing campaigns or intrigued by the sophistication of AI-driven content creation? This book takes you through a comprehensive journey, from understanding AI's impact on marketing evolution to exploring advanced personalization techniques and the nuances of predictive analytics. Desire: Gain exclusive access to strategies for optimizing SEO with AI, delve into the realm of AI-powered chatbots, and uncover the secrets behind programmatic advertising. Learn how sentiment analysis can elevate your customer engagement, and explore ethical considerations essential for responsibly implementing AI in your business practices. Action: With a wealth of case studies, practical tools, and innovative strategies, this book equips you to measure ROI effectively and overcome common challenges. Whether you're a small business owner or part of a large corporation, the insights provided will empower you to integrate AI seamlessly with traditional marketing strategies, building a skilled and forward-thinking team. Embrace the future today and transform your marketing efforts with the unparalleled expertise found in AI Marketing Mastery: Techniques for Success. Your journey towards AI-driven marketing excellence starts here. |
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