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| facebook ads case study: Facebook Marketing All-in-One For Dummies Amy Porterfield, Phyllis Khare, Andrea Vahl, 2012-12-05 Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook. |
| facebook ads case study: The Like Economy Brian Carter, 2013 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue. |
| facebook ads case study: Love's Long Road Gd Harper, 2022-04-28 A young woman leads a reckless double life in 1970s Britain. |
| facebook ads case study: Handbook of Research on New Media Applications in Public Relations and Advertising Esiyok, Elif, 2020-08-07 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. |
| facebook ads case study: Facebook Marketing Brian Carter, Justin Levy, Justin Robert Levy, 2012 Facebook now has 500,000,000 users, and adds 400,000 more every day. For marketers, this represents an immense opportunity. Here, Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this updated edition, Levy goes far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more. |
| facebook ads case study: Family Don't End with Blood Lynn Zubernis, 2017-05-09 How a Show, and the Support of Its Fandom, Changed—and Saved—Lives Supernatural, a three-time People's Choice Award winner for Favorite Sci-Fi/Fantasy TV Show and Tumblr's 2015 Most Reblogged Live Action TV, has made a name for itself by supporting and encouraging its fans to always keep fighting, and a memorable line from early in the show's run, Family don't end with blood, became an inspiring mantra for many who found community in the fandom. In 25 powerful chapters written by Supernatural's actors and fans, including series lead Jared Padalecki, plus special messages from Jensen Ackles, Misha Collins, and Mark Sheppard, Family Don't End with Blood: Cast and Fans On How Supernatural Has Changed Lives examines the far reach of the show's impact for more than a decade. Supernatural has inspired fans to change their lives, from getting sober for Sam to escaping a cult to pursuing life-long dreams. But fans aren't the only ones who have been changed. The actors who bring the show to life have also found, in the show and its community, inspiration, courage, and the strength to keep going when life seemed too hard. Including essays and special messages from Supernatural 's cast: • Jared Padelecki (Sam Winchester) • Jensen Ackles (Dean Winchester) • Misha Collins (Castiel) • Mark Sheppard (Crowley) • Jim Beaver (Bobby Singer) • Ruth Connell (Rowena MacLeod) • Osric Chau (Kevin Tran) • Rob Benedict (Chuck Shurley aka God) • Kim Rhodes (Sheriff Jody Mills) • Briana Buckmaster (Sheriff Donna Hanscum) • Matt Cohen (Young John Winchester) • Gil McKinney (Henry Winchester) • Rachel Miner (Meg Masters) Collected and edited by Lynn S. Zubernis, a clinical psychologist, professor, and passionate Supernatural fangirl, Family Don't End with Blood provides an insightful and often uplifting look into the way international fan communities become powerful, positive forces in the lives of so many. In keeping with the show's message to always keep fighting, a portion of the proceeds from the book will be donated to RANDOM ACTS, a nonprofit founded by Misha Collins, and AT TITUDES IN REVERSE, whose mission is to educate young people about mental health and suicide prevention. |
| facebook ads case study: Amazon Ads for Authors Deb Potter, 2019-07-08 Make Amazon ads that work. Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book is up to date with the 2019 upgrades. |
| facebook ads case study: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Management Association, Information Resources, 2021-05-28 Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool. |
| facebook ads case study: Across the Rift Helen Ann Ackroyd, 2012-07 The storyline follows the lives of members of the same family living in three locations during World War Two: Britain, Nazi-occupied Austria and Southern Rhodesia in Africa. On the British side, Malcolm is present at Dunkirk and his mother, Helen, experiences the bombing of London. Nell, British, Rudi, Austrian, and their daughter Acorn sit out the war in Southern Rhodesia, but nonetheless, war touches every aspect of their lives. The Austrian contingent consists of Amelia, an aristocrat, who is mother of Rudi and two teenagers, Werner and Sofie, who live in Nazi-occupied Vienna. The family is anti-Nazi but pays lip-service to the Nazi overlords, while helping to run a Monarchist Resistance group. Werner, an ambulance driver, is injured in Normandy. Sofie creates a problem for her family by falling in love and secretly marrying a Nazi officer who participates in Hitler's Russian Campaign. The story follows the British members of the family through to the euphoria of VE-Day and, at the same time, the Austrian members through to the Allied bombing of Vienna. Rudi and Nell in Africa are caught between the winners' euphoria and the losers' humiliation. Despite the dark times, humor, hope, love and redemption feature in equal measure. |
| facebook ads case study: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| facebook ads case study: Build Brilliant Brands Aline Santos, Professor Andrew Stephen, Arjan Dijk, Benjamin Braun, Daniel Gilbert, Dean Aragon, Dylan Williams, Fatima Saliu, Florian Heinemann, Gali Arnon, Gigi Levy-Weiss, Ian Wilson, Karina Wilsher, Mark Ritson, Markus Fuchshofen, Mel Edwards, Mike Cooper, Nicola Mendelsohn, Roberto Khoury, Sandra McDill, Sylvia Mulinge, Yuri Ivanov, 2020-09-16 Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands. |
| facebook ads case study: Winning at Facebook Marketing with Zero Budget Marie Page, 2016-09-28 |
| facebook ads case study: The Goblin Wars: Omnibus Edition Stuart Thaman, 2016-02-27 A city without a king, a paladin forsaken by his god, and goblins just beyond the horizon... Lady Scrapple lurks in the depths of Kanebullar Mountain, building her army of mindless slaves and waiting for the perfect moment to strike. As the final pieces are about to fall into place and secure her victory, an anomaly is born. A single goblin stands free of Lady Scrapple's iron-clad hive mind. A few miles west of Kanebullar Mountain, the frontier city of Talonrend perches dangerously on the edge of anarchy. King Lucius Firesbane has disappeared without an heir and left the city leaderless. In the face of chaos, one man sets out to find his king. |
| facebook ads case study: The YouTube Formula Derral Eves, 2021-02-24 The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform. |
| facebook ads case study: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| facebook ads case study: The Pawn Skye Warren, 2016-12-06 For fans of Ana Huang, L.J. Shen, and J.T. Geissinger, THE PAWN is a breathtakingly sensual virgin auction romance novel that you can read for FREE. You've never seen chess played like this... Wickedly brilliant, dark and addictive! - Jodi Ellen Malpas, #1 New York Times bestselling author The price of survival... Gabriel Miller swept into my life like a storm. He tore down my father with cold retribution, leaving him penniless in a hospital bed. I quit my private all-girl's college to take care of the only family I have left. There's one way to save our house, one thing I have left of value. My virginity. A forbidden auction... Gabriel appears at every turn. He seems to take pleasure in watching me fall. Other times he's the only kindness in a brutal underworld. Except he's playing a deeper game than I know. Every move brings us together, every secret rips us apart. And when the final piece is played, only one of us can be left standing. * * * * * * * * * * * * * * * THE PAWN is a full-length contemporary novel from New York Times bestselling author Skye Warren about revenge and seduction in the game of love. It's the first book in the captivating ENDGAME trilogy. Sinfully sexy and darkly beautiful, The Pawn will play games with your heart and leave you craving more! - Laura Kaye, New York Times bestselling author Edgy, provocative and deeply erotic, The Pawn is one of my top reads of the year! Skye Warren brings you a sensual battle of wills guaranteed to leave you gasping by the end. - Elle Kennedy, New York Times bestselling author Smart, dark, deeply sensual read with characters I fell in love with from the minute they walked onto the page! - Carly Phillips, New York Times bestselling author Positively sinful, and outrageously sexy! Emotions run high and readers will be left gasping. - Lisa Renee Jones, New York Times bestselling author Skye Warren's THE PAWN is a triumph of intrigue, angst, and sensual drama. I was clenching everything. Gabriel and Avery sucked me in from the first few paragraphs and never let go. - Annabel Joseph, New York Times bestselling author With the precision of a high-stakes game of Chess, THE PAWN is dark, sexy, and deliciously calculated. Gabriel is the perfect alpha, leaving you reeling as his dominance, power, and unexpected tenderness creates the ideal mixture. Five glowing stars. - Aleatha Romig, New York Times bestselling author A stealthy, sensual, twisted game of cat and mouse that sucked me in completely and had me turning the pages faster and faster. Cunning and brilliant. - K.L. Kreig, USA Today bestselling author |
| facebook ads case study: E-business and E-commerce Management Dave Chaffey, 2007 Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links. |
| facebook ads case study: Self-Publishing Made Simple April Cox, 2021-09-15 |
| facebook ads case study: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics. |
| facebook ads case study: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| facebook ads case study: Swing Ashleigh Renard, 2021-05-25 PERFECTIONIST MOM TAKES DOING IT ALL TO THE NEXT LEVEL AS THE WORLD'S WORST ATTEMPTED SWINGER Pre-order today to get the audiobook for free. Send order screenshot to orders@manitobawomanmedia.com. |
| facebook ads case study: The Red Hill David Penny, 2021-04-22 A killer who can't be stopped. A request that can't be refused. 1482, Granada, Andalusia. Englishman Thomas Berrington is living in the last remnants of Moorish Spain. A physician, he is an unwilling friend to the most powerful man in the kingdom. When bodies are discovered, each showing the marks of a savage attack, Thomas is asked to investigate. After one of the Sultan's wives is brutally murdered, what begins as a reluctant task turns into a fight for survival. Together with the eunuch Jorge, Thomas attempts to hunt down the hidden killer before they become his next victims. Except nothing is as it seems-friends turn into enemies and enemies into friends. Thomas's investigation lays bare the secrets of the Red Hill and the people who inhabit it. His discoveries culminate in a battle not only for his own life, but for the lives of those he loves. |
| facebook ads case study: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| facebook ads case study: The Underground River Martha Conway, 2017-06-20 The New York Times Book Review Editors’ Choice Set aboard a nineteenth century riverboat theater, this is the moving, page-turning story of a charmingly frank and naive seamstress who is blackmailed into saving runaways on the Underground Railroad, jeopardizing her freedom, her livelihood, and a new love. It’s 1838, and May Bedloe works as a seamstress for her cousin, the famous actress Comfort Vertue—until their steamboat sinks on the Ohio River. Though they both survive, both must find new employment. Comfort is hired to give lectures by noted abolitionist, Flora Howard, and May finds work on a small flatboat, Hugo and Helena’s Floating Theatre, as it cruises the border between the northern states and the southern slave-holding states. May becomes indispensable to Hugo and his troupe, and all goes well until she sees her cousin again. Comfort and Mrs. Howard are also traveling down the Ohio River, speaking out against slavery at the many riverside towns. May owes Mrs. Howard a debt she cannot repay, and Mrs. Howard uses the opportunity to enlist May in her network of shadowy characters who ferry babies given up by their slave mothers across the river to freedom. Lying has never come easy to May, but now she is compelled to break the law, deceive all her new-found friends, and deflect the rising suspicions of Dr. Early who captures runaways and sells them back to their southern masters. As May’s secrets become more tangled and harder to keep, the Floating Theatre readies for its biggest performance yet. May’s predicament could mean doom for all her friends on board, including her beloved Hugo, unless she can figure out a way to trap those who know her best. |
| facebook ads case study: ADVANCED STRATEGIES WITH FACEBOOK ADS Marcel Souza, Unlock the full potential of Facebook Ads with our comprehensive guide, *Advanced Strategies with Facebook Ads*. This book is designed for marketers, business owners, and entrepreneurs looking to go beyond the basics and take their paid traffic strategies to the next level. With over 2.9 billion monthly active users, Facebook provides an unmatched opportunity to reach your target audience, but it takes more than just setting up an ad to see real results. Inside, you’ll learn the intricate details of Facebook’s ad platform and how to leverage it for maximum impact. This book dives deep into the advanced techniques needed to optimize your ad campaigns for both short-term conversions and long-term growth. From understanding the nuances of audience targeting, split testing, and campaign budget optimization to mastering the art of creative ad design, you will gain the knowledge and skills to boost your return on ad spend (ROAS). We also cover advanced retargeting techniques and lookalike audience creation to ensure your message reaches the right people at the right time. Whether you are running e-commerce stores, service-based businesses, or local enterprises, Advanced Strategies with Facebook Ads offers tailored strategies for different industries. You will learn how to adapt your ads to specific business goals, from lead generation to increasing brand awareness. Each chapter is filled with real-world examples, case studies, and actionable insights that will help you scale your campaigns effectively. By the end of this book, you will not only be proficient in managing Facebook Ads but also capable of creating sophisticated ad funnels that drive consistent traffic and sales. Whether you’re aiming for higher engagement or preparing for an advanced marketing certification, Advanced Strategies with Facebook Ads equips you with the tools and strategies to become a true expert in digital advertising. |
| facebook ads case study: Political Advertising in the United States Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout, 2018-05-04 Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising. |
| facebook ads case study: Ogilvy on Advertising David Ogilvy, 2013-09-11 A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
| facebook ads case study: Digital Marketers Sound Off Matt Chiera, 2018-05-31 Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are in the trenches executing campaigns. |
| facebook ads case study: 100 Days of Sunlight Abbie Emmons, 2019-08-07 When 16-year-old poetry blogger Tessa Dickinson is involved in a car accident and loses her eyesight for 100 days, she feels like her whole world has been turned upside-down. Terrified that her vision might never return, Tessa feels like she has nothing left to be happy about. But when her grandparents place an ad in the local newspaper looking for a typist to help Tessa continue writing and blogging, an unlikely answer knocks at their door: Weston Ludovico, a boy her age with bright eyes, an optimistic smile...and no legs. Knowing how angry and afraid Tessa is feeling, Weston thinks he can help her. But he has one condition -- no one can tell Tessa about his disability. And because she can't see him, she treats him with contempt: screaming at him to get out of her house and never come back. But for Weston, it's the most amazing feeling: to be treated like a normal person, not just a sob story. So he comes back. Again and again and again. Tessa spurns Weston's obnoxious optimism, convinced that he has no idea what she's going through. But Weston knows exactly how she feels and reaches into her darkness to show her that there is more than one way to experience the world. As Tessa grows closer to Weston, she finds it harder and harder to imagine life without him -- and Weston can't imagine life without her. But he still hasn't told her the truth, and when Tessa's sight returns he'll have to make the hardest decision of his life: vanish from Tessa's world...or overcome his fear of being seen. 100 Days of Sunlight is a poignant and heartfelt novel by author Abbie Emmons. If you like sweet contemporary romance and strong family themes then you'll love this touching story of hope, healing, and getting back up when life knocks you down. |
| facebook ads case study: Small Business Marketing Stuart Atkins Mba, 2009-12-21 This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read! |
| facebook ads case study: Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Mack Collier, 2013-04-19 What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies. |
| facebook ads case study: Tall, Tatted, and Tempting Tammy Falkner, 2014-06-30 ***This New Adult book is intended for audiences over the age of 18 due to adult language, sexual content and adult situations*** Kit Logan wants to know my name, but I can't tell him. I can't tell him anything. There are too many people looking for me. He's pretty persuasive, though, and he convinces me to go home with him so he can keep me safe from this harsh city where I find myself. It's not my home. It's his. He belongs. I don't. Logan lives with four brothers in the inner city. Yet I've never felt more safe than I do when I'm with him. I want him. But he won't let me have a darn thing, aside from his friendship, unless I'm willing to tell him my secrets. But they're mine, and I can't share them. Not unless I want them to come and get me. Logan She catches my eye because she's so beautiful she takes my breath. But that's not all that I love about her. I love the way she smells. The way she smiles. The way she plays the guitar is unlike anything I have ever seen. She sleeps in my bed every night, and drives me crazy with her touch. But I can't take what she offers because I need all of her. I need for her to tell me her secrets. I need for her to trust me. From the back of the book: She’s locked up tight. But he might be the key. Logan Reed is tall, tatted and tempting. Kit’s a woman with a mean right hook and a secret. Kit wants a tattoo, but Logan sees more than she intends to share in the drawing of the tat she wants. He sees her in ways no one ever has. Logan’s not disabled; but he hasn’t spoken in eight years. He hasn’t needed to. Until he meets Kit. Logan doesn’t know everything about Kit. Kit doesn’t know anything about herself, until she has to sacrifice all she ever wanted to save what’s most important to him. |
| facebook ads case study: Known Mark Schaefer, 2017-01-28 In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. |
| facebook ads case study: Gym Launch Secrets Alex Hormozi, 2019-03-26 |
| facebook ads case study: Smash the Funnel Eric Keiles, Mike Lieberman, 2019-04-02 Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working like it used to! How can you drive company revenue in an age when customers hold all the power, the lines between sales and marketing have blurred, and business disruption is the norm? From the authors of Fire Your Sales Team Today! comes another industry redefining guide to business success in the 21st century: Smash the Funnel. Discover how to create an entirely new revenue strategy, whether your buyer is a corporation or consumer, an enterprise or entrepreneur. |
| facebook ads case study: Mastering Facebook Ads: From Beginner to Expert in Digital Advertising Ali zeineddine, 2024-09-20 In today’s digital age, Facebook Ads have become a cornerstone for businesses looking to expand their reach, grow their customer base, and increase sales. Mastering Facebook Ads is your definitive guide to unlocking the full potential of Facebook's advertising platform—whether you’re just starting out or aiming to sharpen your skills as a digital marketing expert. This comprehensive guide covers everything you need to know to become a Facebook Ads expert, from setting up your first campaign to implementing advanced strategies like retargeting, dynamic ads, and scaling for growth. You’ll learn how to craft high-converting ads, target the right audiences, optimize your budget, and measure performance to ensure you get the best possible return on your investment. Packed with actionable insights, real-world case studies, and step-by-step instructions, this book provides the tools and knowledge you need to create successful Facebook ad campaigns that drive real results for your business. Discover the power of Facebook Ads and take your digital advertising skills to the next level with Mastering Facebook Ads. |
| facebook ads case study: The Age of Surveillance Capitalism Shoshana Zuboff, 2019-01-15 The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called surveillance capitalism, and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new behavioral futures markets, where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new means of behavioral modification. The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a Big Other operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled hive of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it. |
| facebook ads case study: The Ultimate Guide to Lead Generation for B2C Business Owners Polly Brown, Dan Wardrope, 2019-01-24 The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, he's poured his knowledge into a book that makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. He's also included plug and play templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can: Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the wayCut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house Create beautiful, bespoke landing pages without spending thousands of pounds on web designDevelop a rinse and repeat campaign strategy that'll generate measurable results for years to come This book is for: Businesses who sell products or services to consumers (B2Cs) People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself. What people are saying about Dan...Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen. ~ Mike Rhodes, Founder of WebSavvyWe have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches. ~ Nik Thakorlal, Founder of LeadsHook What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended. ~ Mark Roberts, Director at Basik Money |
| facebook ads case study: Million Dollar Coach Taki Moore, 2016-11-06 Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: * Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success * Most coaches blame themselves, and try to work on their MINDSET - But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there's never any time for you). * For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach. |
| facebook ads case study: The Ultimate Guide to Book Marketing Nicholas Erik, 2020-06-30 A complete guide to book marketing, from covers and blurbs to launching. Topics covered include: -how to get an effective cover-how to write an effective blurb-how Amazon's algorithms help you sell more books-how to launch your book...and more |
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