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| facebook ads case study 2022: The Forbidden Lori Holmes, 2020-04-19 As the blood settles into the snow, Rebaa's life will never be the same again. Lost, alone and damingly burdened with her murdered lover's Forbidden offspring, Rebaa must learn to survive in a freezing and hostile world. Hunted by a murderous chieftain, a man hell-bent on possessing her mysterious powers for his own, Rebaa calls upon all of her cunning and extraordinary gifts to evade capture. Facing relentless danger, Rebaa must attempt to reach the one place that surely promises salvation; she can only hope that her ancestral home is the haven she needs it to be... But can any haven truly exist for one who bears...The Forbidden? |
| facebook ads case study 2022: Digitalization Concepts - Case Studies Patrick Siegfried, 2023-05-09 In this book, current digital trends have been described. This book is particularly suitable for group work within lectures on digitalisation. |
| facebook ads case study 2022: Class and Social Background Discrimination in the Modern Workplace Angelo Capuano, 2023-07-28 This book exposes how inequalities based on class and social background arise from employment practices in the digital age. It considers instances where social media is used in recruitment to infiltrate private lives and hide job advertisements based on locality; where algorithms assess socio-economic data to filter candidates; where human interviewers are replaced by artificial intelligence with design that disadvantages users of classed language; and where already vulnerable groups become victims of digitalisation and remote work. The author examines whether these practices create risks of discrimination based on certain protected attributes, including ‘social origin’ in international labour law and laws in Australia and South Africa, ‘social condition’ and ‘family status’ in laws within Canada, and others. The book proposes essential law reform and improvements to workplace policy. |
| facebook ads case study 2022: The Death of Truth Steven Brill, 2024-06-04 How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate experts? Best-selling journalist Steven Brill documents the forces and people, from Silicon Valley to Madison Avenue to Moscow to Washington, that have created and exploited this world of chaos and division—and offers practical solutions for what we can do about it. “A seminal, ground-breaking, documented and honest examination of two of the central dilemmas of our time—what is truth and where to find it.” —Bob Woodward, associate editor at The Washington Post As the cofounder of NewsGuard, a company that tracks online misinformation, Steven Brill has observed the rise of fake news from a front-row seat. In The Death of Truth, with startling, often terrifying clarity, he explains how we got here—and how we can get back to a world where truth matters. None of this—conspiracy theories embraced, expertise ridiculed, empirical evidence ignored—has happened by accident. Brill takes us inside the decisions made by executives in Silicon Valley to code the algorithms embedded in their social media platforms to maximize profits by pushing divisive content. He unravels the ingenious creation of automated advertising buying systems that reward that click-baiting content and penalize reliable news publishers, and describes how the use of these ad-financed, misinformation platforms by politicians, hucksters, and conspiracy theorists deceives ordinary citizens. He documents how the most powerful adversaries of America have used American-made social media and advertising tools against us with massive disinformation campaigns—and how, with the development of generative artificial intelligence, everything could get exponentially worse unless we act. The stakes are high for all of us, including Brill himself, whose company's role in exposing Russian disinformation operations resulted in a Russian agent targeting him and his family. Crucially, Brill lays out a series of provocative but realistic prescriptions for what we can do now to reverse course—proposals certain to stir debate and even action that could curb the power of big tech to profit from division and chaos, tamp down polarization, and restore the trust necessary to bring us together. |
| facebook ads case study 2022: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| facebook ads case study 2022: Social Informatics Frank Hopfgartner, Kokil Jaidka, Philipp Mayr, Joemon Jose, Jan Breitsohl, 2022-10-11 This book constitutes the refereed proceedings of the 13th International Conference on Social Informatics, SocInfo 2022, which took place in Glasgow, UK, during October 19-21, 2022. The 22 full papers, 8 short papers, and 4 late breaking papers included in this book were carefully reviewed and selected from 102 submissions. The deal with topics ranging from information-system design on social concepts to analyzing complex social systems using computational methods or explore socio-technical techniques using social sciences methods. |
| facebook ads case study 2022: Advanced Social Media Marketing Tom Funk, 2014-03-01 Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. |
| facebook ads case study 2022: Web Information Systems Engineering – WISE 2022 Richard Chbeir, Helen Huang, Fabrizio Silvestri, Yannis Manolopoulos, Yanchun Zhang, 2022-11-07 This book constitutes the proceedings of the 23nd International Conference on Web Information Systems Engineering, WISE 2021, held in Biarritz, France, in November 2022. The 31 full, 13 short and 3 demo papers were carefully reviewed and selected from 94 submissions. The papers are organized in the following topical sections: Social Media, Spatial & Temporal Issues, Query Processing & Information Extraction, Architecture and Performance, Graph Data Management, Security & Privacy, Information Retrieval & Text Processing, Reinforcement Learning, Learning & Optimization, Spatial Data Processing, Recommendation, Neural Networks, and Demo Papers. |
| facebook ads case study 2022: Amazon Ads for Authors Deb Potter, 2019-07-08 Make Amazon ads that work. Learn to monitor, analyze, and optimize. Packed with tips and strategies to improve the quality of your advertising. This book is up to date with the 2019 upgrades. |
| facebook ads case study 2022: Social Media Marketing Tracy L. Tuten, 2023-11-22 The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA. |
| facebook ads case study 2022: The YouTube Formula Derral Eves, 2021-02-24 The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform. |
| facebook ads case study 2022: Pandemics in the Age of Social Media Vikas Kumar, Mohit Rewari, 2023-09-15 This book offers insights into social media practices and challenges in developing nations during the COVID-19 pandemic. Covering different aspects of social media during the pandemic, the book offers new frameworks, concepts, tools and techniques for integrating social media to support national development. Thematically organized chapters from a global team of scholars address the different aspects of social media during the pandemic. The book begins by looking at ICT for development and how development agencies have used social media platforms, before looking at engagement with these social media campaigns and the spread of misinformation. Further chapters cover the practical uses of social media in healthcare and virtual medicine, mental health issues and challenges, remote education and government policies. This timely volume will be of interest to scholars and students of social media, health communication, global development studies and NGO communication. |
| facebook ads case study 2022: Political Management in Practice Jennifer Lees-Marshment, 2024-05-31 All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in parliaments and government has grown as media reports of problems emerge. Such problematic practice is not surprising given that orientation and training of political practitioners by parties and parliament is hindered by a lack of academic research. This comprehensive volume lays out and builds upon core theoretical foundations in the field of political management, offering a wide range of in-depth empirical research with multiple authors and chapters from different disciplinary perspectives and countries. With authors from political management programmes, political marketing, management, political psychology, and public administration, the book seeks not just to survey a topic or existing literature, but to stimulate research in the area. This book will be highly useful for graduate students, researchers, and professionals in a variety of areas including political management, political marketing, applied politics, political science, management, political psychology, and public administration. |
| facebook ads case study 2022: Multidisciplinary Perspectives on Artificial Intelligence and the Law Henrique Sousa Antunes, Pedro Miguel Freitas, Arlindo L. Oliveira, Clara Martins Pereira, Elsa Vaz de Sequeira, Luís Barreto Xavier, 2023-12-26 This open access book presents an interdisciplinary, multi-authored, edited collection of chapters on Artificial Intelligence (‘AI’) and the Law. AI technology has come to play a central role in the modern data economy. Through a combination of increased computing power, the growing availability of data and the advancement of algorithms, AI has now become an umbrella term for some of the most transformational technological breakthroughs of this age. The importance of AI stems from both the opportunities that it offers and the challenges that it entails. While AI applications hold the promise of economic growth and efficiency gains, they also create significant risks and uncertainty. The potential and perils of AI have thus come to dominate modern discussions of technology and ethics – and although AI was initially allowed to largely develop without guidelines or rules, few would deny that the law is set to play a fundamental role in shaping the future of AI.As the debate over AI is far from over, the need for rigorous analysis has never been greater. This book thus brings together contributors from different fields and backgrounds to explore how the law might provide answers to some of the most pressing questions raised by AI. An outcome of the Católica Research Centre for the Future of Law and its interdisciplinary working group on Law and Artificial Intelligence, it includes contributions by leading scholars in the fields of technology, ethics and the law. |
| facebook ads case study 2022: Proceedings of the 17th International Conference on Industrial Engineering and Industrial Management (ICIEIM) – XXVII Congreso de Ingeniería de Organización (CIO2023) Joaquín Bautista-Valhondo, |
| facebook ads case study 2022: Essentials of Health Care Marketing Eric N. Berkowitz, 2021-03-22 Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models, |
| facebook ads case study 2022: Cyber-Threats to Canadian Democracy Holly Ann Garnett, Michael Pal, 2022-06-15 From the Cambridge Analytica scandal to overloaded internet voting servers to faulty voting machines, the growing relationship between democracy and technology has brought to light the challenges associated with integrating new digital tools into the electoral system. Canadian politics has also felt the impact of this migration online. This timely book presents the first comprehensive study of the various cyber-threats to election integrity across Canadian jurisdictions. Scrutinizing the events of the 2019 federal election, Cyber-Threats to Canadian Democracy examines how new technologies have affected the practice of electoral politics and what we can do to strengthen future Canadian elections. Through the disciplines of political science, law, computer science, engineering, communications, and others, chapters shed light on some of the most contentious issues around technology and electoral integrity. The contributors address current domestic and foreign threats to Canadian elections, evaluate the behaviour of actors ranging from political parties and interest groups to policymakers and election administrators, and assess emerging legal and regulatory responses while anticipating future challenges to the quality of elections in Canada and around the globe. Cyber-Threats to Canadian Democracy helps seed the study of digital technology’s security risks, providing insight into what reforms are needed and evaluating existing legal and policy frameworks in light of these threats. |
| facebook ads case study 2022: Heritage and Nationalism Chiara Bonacchi, 2022-03-14 How was the Roman Empire invoked in Brexit Britain and in Donald Trump’s United States of America, and to what purpose? And why is it critical to answer these kinds of questions? Heritage and Nationalism explores how people’s perceptions and experiences of the ancient past shape political identities in the digital age. It particularly examines the multiple ways in which politicians, parties and private citizens mobilise aspects of the Iron Age, Roman and Medieval past of Britain and Europe to include or exclude ‘others’ based on culture, religion, class, race, ethnicity, etc. Chiara Bonacchi draws on the results of an extensive programme of research involving both data-intensive and qualitative methods to investigate how pre-modern periods are leveraged to support or oppose populist nationalist arguments as part of social media discussions concerning Brexit, the Italian Election of 2018 and the US-Mexican border debate in the US. Analysing millions of tweets and Facebook posts, comments and replies, this book is the first to use big data to answer questions about public engagement with the past and identity politics. The findings and conclusions revise and reframe the meaning of populist nationalism today and help to build a shared basis for the democratic engagement of citizens in public life in the future. The book offers a fascinating and unmissable read for anyone interested in how the past and its contemporary legacy, or ‘heritage’, influence our ‘political’ thinking and feeling in a time of hyper-interconnectivity. |
| facebook ads case study 2022: Social Media Monetization Francisco J. Martínez-López, Yangchun Li, Susan M. Young, 2022-09-23 Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business. |
| facebook ads case study 2022: Sustainability and Intelligent Management Carolina Machado, J. Paulo Davim, 2022-05-03 This book presents contributions of intelligent management theories and models for a more effective management of sustainable business practices in competitive, profitable and socially responsible organizations. It communicates the latest developments and thinking on the sustainability and intelligent management subjects worldwide, increasing the knowledge and effectiveness of all those involved in these areas whether in the profit or non-profit sectors or in the public or private sectors. |
| facebook ads case study 2022: Web Analytics Avinash Kaushik, 2007-07-30 Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
| facebook ads case study 2022: Human Resource Management Ronan Carbery, Christine Cross, 2024-10-17 How does the wellbeing of Deliveroo drivers intersect with their work in the gig economy? Has the COVID-19 pandemic facilitated innovation, or damaged our relationship with work? Should managers be able to track employees' productivity through digital software? This new edition of Human Resource Management tackles key questions from every area of HRM. With a clear, succinct style and integrated pedagogical activities, this book makes difficult concepts accessible and gives you the skills to think critically and independently about business. There is a strong focus on employability, with features such as HRM and Organizational Performance and HRM in Practice helping you to put theory into practice for the modern workplace. This new edition has been thoroughly updated with developments in diversity and inclusion, digitalisation, changes in work practices since COVID-19, and looking ahead to the future of work. It takes a truly global approach with case studies from a huge range of countries and examples from diverse industries. This brilliant introductory textbook is compulsory reading for undergraduate and postgraduate students studying HRM, business and management, as well as those on CIPD-accredited courses. New to this Edition: - Fully revised and updated learning features, including coverage of cutting-edge developments in 'The Contemporary Nature of HRM' features and brand-new case studies - New international content to reflect our globalised, interconnected world -References to popular culture such as Gordon Ramsey's management style, workplace stereotypes in Legally Blonde and what we can learn from Lana Del Ray's music career. |
| facebook ads case study 2022: The Emerald Handbook of Computer-Mediated Communication and Social Media Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell, 2022-06-27 Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner. |
| facebook ads case study 2022: Marketing Communications PR Smith, Ze Zook, 2024-03-03 Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns. |
| facebook ads case study 2022: Managerial Economics Nick Wilkinson, 2022-01-13 Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels. |
| facebook ads case study 2022: Social Media Politics Dan Schill, John Allen Hendricks, 2024-03-11 Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas. This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign. |
| facebook ads case study 2022: Alcohol: No Ordinary Commodity Thomas F. Babor, Sally Casswell, Kathryn Graham, Taisia Huckle, Michael Livingston, Esa Österberg, Jürgen Rehm, Robin Room, Ingeborg Rossow, Bundit Sornpaisarn, 2022-10-31 Alcohol: No Ordinary Commodity is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective basis on which to build relevant policies globally and informs policy makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and global. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, global, and coordinated. A valuable resource for those involved in addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians. |
| facebook ads case study 2022: Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion , 2022-05-10 |
| facebook ads case study 2022: Building Resilient Migration Systems in the Mediterranean Region Mauro Testaverde, Jacquelyn Pavilon, 2022-06-30 For thousands of years, migration has been a source of social and economic well-being for people living on different shores of the Mediterranean Sea. Whether through higher earnings for migrants, access to labor for receiving countries, or remittances for sending communities, migration has been an important driver of development in the Mediterranean region. The COVID-19 (coronavirus) pandemic has severely disrupted this complex web of movements, raising questions about whether migration will continue to be an important driver of the region’s well-being. As time passed, it became clear that the drivers of migration are so strong that mobility restrictions can only reduce movements, not halt them entirely. Building Resilient Migration Systems in the Mediterranean Region: Lessons from COVID-19 presents evidence on the implications of the COVID-19 pandemic on mobility in the region to inform policy responses that can help countries restart migration safely and better respond to future shocks. While some of the challenges that emerged during the pandemic are specific to public health crises, others are common to different types of shocks, including those related to economic, conflict, or climate-related factors. To inform this reform process, this book suggests a set of actions that can help Mediterranean countries to maximize the benefits of migration for all people living in the region, while at the same time ensuring the sustainability of migration flows. As a whole, these proposed policy actions point to a vision of migration resilience that, even during crises, can address key labor shortages, keep both migrant and native populations safer, sustain household incomes, and ameliorate blows to economic growth. The COVID-19 pandemic has created momentum for policy reforms. Whether this crisis can illuminate the way toward better adapting migration systems to future crises will depend on learning its lessons. |
| facebook ads case study 2022: Dynamics of Swarm Intelligence Health Analysis for the Next Generation Suresh Kumar, Arumugam, Kose, Utku, Sharma, Sachin, Jerald Nirmal Kumar, S., 2023-07-10 In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians. |
| facebook ads case study 2022: Brand Storytelling Keith A. Quesenberry, Michael K. Coolsen, 2023-02-14 This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi. |
| facebook ads case study 2022: WhatsApp Amelia Johns, Ariadna Matamoros-Fernández, Emma Baulch, 2023-11-28 In the 2010s, as chat apps became a primary mode of communication for many people across the world, WhatsApp quickly outpaced rival messaging apps and developed into a platform. In this book, the authors provide a comprehensive account of WhatsApp’s global growth. Charting WhatsApp’s evolution from its founding in 2009 to the present day, they argue that WhatsApp has been transformed from a simple, ‘gimmickless’ app into a global communication platform. Understanding this development can shed light on the trajectory of Meta’s industrial development, and how digital economies and social media landscapes are evolving with the rise of ‘superapps’. This book explores how WhatsApp’s unique characteristics mediate new kinds of social and commercial transactions; how they pose new opportunities and challenges for platform regulation, civic participation and democracy; and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe. Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications. |
| facebook ads case study 2022: Post-Truth Geographies Barney Warf, 2023-09-05 This book explores the geographical dimensions and implications of the post-truth era. Opening with a defense of the Enlightenment and the continued significance of science, objectivity, and truth, it then provides three key perspectives on the concept: The first is a philosophical analysis of post-truth. Social theory in various forms has sutured knowledge and power, in the process relativizing the nature of truth. This process reaches its apogee under post-modernism, which questions the very nature of truth itself. The second is the examination of the historical origins and development of the post-truth world. While post-truth has a history that can be traced back to the 18th and 19th centuries, more recently it has growth prolifically through the use of social media. The book examines post-truth as it appears in the yellow journalism of the Hearst newspapers, Holocaust denial, and contemporary attacks on science itself (e.g., the anti-vaccine movement, denial of evolution). Post-truth becomes a central issue in Western politics following Brexit and the election of Donald Trump, who uses it frequently to advance a reactionary political agenda. Russian hackers weaponize it to interfere in the politics of Europe and the U.S. Fox News and other right-wing outlets also play a central role. One result is the proliferation of unfounded conspiracy theories such as QAnon. Today, autocrats and dictators the world over use fake news to maintain their power. Finally, this book links the rise of a post-truth society to the dynamics of contemporary economic geography. Knowledge-intensive capitalism has greatly elevated the significance of symbolic workers or the creative class. Geographically, contemporary capitalism has accentuated the agglomeration of producer services in large urban areas in which such workers labor. Conversely, rural areas and small towns have largely become repositories of the undereducated, and thus are more susceptible to fake news. |
| facebook ads case study 2022: Advertising: Methods, Research and Practices Noprita Herari, Ulani Yunus, Santosh Swarnakar, Dr. Linie Darli, Suchivrat Arya, Aijaz Ahmad Mir, Md. Nuruddin Pier Shihab, Lakshita Pant, Dr. Shrinkhala Upadhyaya, Dr. Mona Gupta, Dr. Chetna Bhatia, Dr. Anjali Gupta, Manna Dey, Dr. Abhilasha R, Gadamsetty Surya, Manisha Khanal, Akshoy Kumar Das Chakravorty, Dr. Seema Shukla, Ms. Ashiqha Sultana, Dr. Jisha K, Saranya P S, Dr. Kongkona Dutta, Dr. Shafia Jan, Mohammad Azhar Ishaq, Ritika Sanwal, Vani Harpanahalli, Nagunuri. Srinivas, P. Ganesh Anand, Dr. Ravi Kant Vajpai, Dr. Alka Sanyal, Mr. Adarsh Kumar, Dr. Rachna Patel, Dr. Samuel Okechukwu Omeje, Buike Oparaugo, Dr. Obiora C. Igwebuike, Jyoti Dutta, Dr. Kuldeep Siwach, Alex Arghya Adhikari, Devaki V, Dr. Archana Sharma, Arpan Paul, Vimal Kr. Singh, Tran Minh Tung, Sanchita Chatterjee, Dr. Rohit Ganguly, Dr. Manpreet Kaur, Vaishali Sinha, Shailja Singh, Manishi Shriwas, Dr. C. M. Vinaya Kumar, Dr. Shruti Mehrotra, Dr. Reshmi Naskar, Sumedha Halder, 2024-05-25 Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements. |
| facebook ads case study 2022: Human Aspects of IT for the Aged Population Qin Gao, Jia Zhou, 2023-07-08 This two-volume set of ITAP 2023, constitutes the refereed proceedings of the 9th International Conference on Human Aspects of IT for the Aged Population, ITAP 2023, held as Part of the 24th International Conference, HCI International 2023, which took place in July 2023 in Copenhagen, Denmark.The total of 1578 papers and 396 posters included in the HCII 2023 proceedings volumes was carefully reviewed and selected from 7472 submissions. The papers of ITAP 2023 Part I are organized in topical sections named: Designing and Assessing the Older Users' Experience; Aging and Social Media; Voice Assistants and Chatbots; Games and Exergames for Older People. |
| facebook ads case study 2022: Research Handbook on Alternative Finance Franklin Allen, Meijun Qian, 2024-04-12 Promoting a comparative perspective, this comprehensive Research Handbook aids in the understanding of alternative finance and its values in a global setting. Readers are encouraged to view alternative finance through the lens of economic mechanisms rather than terminology. |
| facebook ads case study 2022: The Psychology of Misinformation Jon Roozenbeek, Sander van der Linden, 2024-03-31 Using humorous examples and quality research, this book offers the first comprehensive, multidisciplinary analysis of why people believe and share misinformation, and if the internet has changed things. Suitable for students and researchers in psychology, politics, international relations, and sociology, as well as policymakers and changemakers. |
| facebook ads case study 2022: Propaganda Lukasz Olejnik, 2024-10-02 The book is a modern primer on propaganda—aspects like disinformation, trolls, bots, information influence, psychological operations, information operations, and information warfare. Propaganda: From Disinformation and Influence to Operations and Information Warfare offers a contemporary model for thinking about the subject. The first two decades of the 21st century have brought qualitative and quantitative technological and societal changes, and the subject of information influence needs to be re-ordered. Now is the time. The book explains the origins of the meaning and phenomenon of propaganda—where it came from and how it has changed over the centuries. The book also covers modern methods, including artificial intelligence (AI) and advertising technologies. Legal, political, diplomatic, and military considerations ensure that the material is covered in depth. The book is recommended for security and cybersecurity professionals (both technical and non-technical), government officials, politicians, corporate executives, academics, and students of technical and social sciences. Adepts with an interest in the subject will read it with interest. |
| facebook ads case study 2022: The Mediated Climate Adrienne Russell, 2023-08-08 To what extent does journalism deserve blame for the failure to address climate change over the last thirty years? Critics point out that climate coverage has often lacked necessary urgency and hewed to traditional notions of objectivity and balance that allowed powerful interests—mainly fossil fuel companies—to manufacture doubt. Climate journalism, however, developed alongside the digital media landscape, which is characterized by rampant misinformation, political polarization, unaccountable tech companies, unchecked corporate power, and vast inequalities. Under these circumstances, journalism struggled, and bad actors flourished, muddling messages while emissions mounted and societies struggled to avert catastrophe. The Mediated Climate explores the places where the climate and information crises meet, examining how journalism, activism, corporations, and Big Tech compete to influence the public. Adrienne Russell argues that the inadequate response to climate change is intertwined with the profound challenges facing the communications environment. She demonstrates that the information crisis is driven not only by technological changes but also by concentrated power that predates the rise of digital media companies. Efforts to improve climate coverage must take into account the larger social and material contexts in which journalism operates and the broader power dynamics that shape public discourse. Drawing on interviews with journalists and activists, Russell considers the ways recent movements are battling misinformation. She offers timely recommendations to foster engagement with climate issues and calls on readers to join in efforts to reshape the media landscape to better serve the public interest. |
| facebook ads case study 2022: Digital Storytelling for Brands Bridget Tombleson, Katharina Wolf, 2023-08-05 Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program. |
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