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| diffusion process in marketing: Diffusion of Innovations, 5th Edition Everett M. Rogers, 2003-08-16 Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. |
| diffusion process in marketing: Marketing Opportunities and Challenges in a Changing Global Marketplace Shuang Wu, Felipe Pantoja, Nina Krey, 2020-06-15 This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| diffusion process in marketing: New-Product Diffusion Models Vijay Mahajan, Eitan Muller, Yoram Wind, 2000-09-30 Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population. |
| diffusion process in marketing: Diffusion of Innovations Everett M. Rogers, 2012 Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes. |
| diffusion process in marketing: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
| diffusion process in marketing: Wiley International Encyclopedia of Marketing, 6 Volume Set , 2011-02-07 With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing |
| diffusion process in marketing: Research traditions in marketing Gilles Laurent, Gary L. Lilien, Bernard Pras, 1994-01-31 Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional good old memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly. |
| diffusion process in marketing: Diffusion of Innovations, 4th Edition Everett M. Rogers, 2010-07-06 Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become virtually synonymous with the study of diffusion of innovations, according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come. |
| diffusion process in marketing: Basics of Marketing Management (Theory & Practice) Rudani R.B., 2010-12 Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography |
| diffusion process in marketing: CIM Coursebook 06/07 Marketing Environment Mike Oldroyd, 2007-07-11 Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings |
| diffusion process in marketing: Handbook of Marketing Strategy Venkatesh Shankar, Gregory S. Carpenter, James Farley/Booz Allen Hamilton, 2012 This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. |
| diffusion process in marketing: MARKETING MANAGEMENT Dr. Saroj Kumar, Namrata Dubey, 2024-11-01 Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP |
| diffusion process in marketing: Diffusion of Technologies and Social Behavior Nebojsa Nakicenovic, Arnulf Grübler, 2013-03-14 Wee felt it before in sense; but now wee know it by science. Edward Misselden (1623) The collective effort reported in this volume is the outcome of the diffusion of the idea of diffusion as a fundamental process in society. The considerable number of disciplines represented here indicates the weight of the problem area. The editors are to be congratulated for their initiative in drawing together present thinking at a vivid meeting, now also in print. An old timer in the business has not much to add. But maybe some things, bearing in mind that a Preface is a celebration and not a review. As always with ideas it is hard to identify those who first gave shape to the idea of diffusion. In a general sense it is probably an observation as old as human self-reflection that groups of populations exchange ideas and copy habits and implements from each other. Sometimes it has even been recommended, as a Chinese proverb suggested millenia ago, If you want to become a good farmer, look at your neighbor . |
| diffusion process in marketing: Marketing Fundamentals 2007-2008 Geoff Lancaster, Frank Withey, 2007 BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory |
| diffusion process in marketing: The Chocolate Model of Change Diane Dormant, Joe Lee, 2011-07-03 A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc. |
| diffusion process in marketing: Handbook of the Economics of Marketing , 2019-09-19 Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics |
| diffusion process in marketing: Augmented Customer Strategy Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz, 2019-07-30 Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future. |
| diffusion process in marketing: Innovation and Marketing in the Pharmaceutical Industry Min Ding, Jehoshua Eliashberg, Stefan Stremersch, 2013-10-31 The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike. |
| diffusion process in marketing: Marketing Management S. Jayachandran, 2004-05 This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge. |
| diffusion process in marketing: Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) Dr A Madeswaran, |
| diffusion process in marketing: Marketing Research and Modeling: Progress and Prospects Yoram Wind, Paul E. Green, 2013-06-05 Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks. |
| diffusion process in marketing: International Marketing Daniel W. Baack, Eric G. Harris, Donald Baack, 2012-02-09 International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and bottom of the pyramid concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook. |
| diffusion process in marketing: Marketing-Wörterbuch / Marketing Dictionary Wolfgang J. Koschnick, 2011-10-18 For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation. |
| diffusion process in marketing: Marketing Management, 2nd Edition Arun Kumar & N. Meenakshi, 2011 Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it. |
| diffusion process in marketing: Gaining Momentum: Managing The Diffusion Of Innovations Joe Tidd, 2010-07-29 Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses./a |
| diffusion process in marketing: How to Develop a Strategic Marketing Plan Norton Paley, 2017-09-29 Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century. |
| diffusion process in marketing: Encyclopedia of Sport Management Pedersen, Paul M., 2021-12-14 Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field. |
| diffusion process in marketing: Corporate Innovation (RLE Marketing) Gordon Foxall, 2014-09-15 This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation. |
| diffusion process in marketing: Academic E-Books Suzanne M. Ward, Robert S. Freeman, Judith M. Nixon, 2015-11-15 Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books. Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about the viewpoint of a jobber. Find out about the e-book challenges facing librarians, such as the quest to control costs in the patron-driven acquisitions (PDA) model, how to solve the dilemma of resource sharing with e-books, and how to manage PDA in the consortial environment. See what patron use of e-books reveals about reading habits and disciplinary differences. Finally, in the case study section, discover how to promote scholarly e-books, how to manage an e-reader checkout program, and how one library replaced most of its print collection with e-books. These and other examples illustrate how innovative librarians use e-books to enhance users’ experiences with scholarly works. |
| diffusion process in marketing: Marketing Engineering Gary L. Lilien, Arvind Rangaswamy, 2004 Accompanying CD-ROM contains ... 26 software programs, help files and tutorials.--Page 4 of cover. |
| diffusion process in marketing: Selected Aspects of Consumer Behavior , 1977 |
| diffusion process in marketing: Marketing Geoffrey Lancaster, Paul Reynolds, 2002 Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students. |
| diffusion process in marketing: Review of Marketing Research Naresh K. Malhotra, 2008-11-01 Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. |
| diffusion process in marketing: Consumer Behavior and Marketing Action Henry Assael, 1992 |
| diffusion process in marketing: CIM Coursebook 05/06 Marketing Planning Karen Beamish, 2007-07-11 Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings |
| diffusion process in marketing: Building Models for Marketing Decisions Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert, 2013-06-29 This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables. |
| diffusion process in marketing: CIM Coursebook 03/04 Marketing Planning Karen Beamish, 2012-10-02 Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts |
| diffusion process in marketing: Management of Innovation in Network Industries Michael Haas, 2007-12-10 Drawing on a comparative case study Michael Haas analyses the consequences of the differences in the innovation strategies of Japanese and European telecommunication firms. He focuses on the following questions: Which are the implications of different approaches towards management of systemic innovations? Do differences matter and why do they matter? |
| diffusion process in marketing: Marketing Trends For Organic Food In The 21st Century George Baourakis, 2004-03-23 The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. |
| diffusion process in marketing: Marketing Theory Michael J Baker, Michael Saren, 2010-03-18 Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings |
DIFFUSION THEORY AS A MARKETING THEORY - IJBMS
Diffusion of innovation theory, developed by Everett Rogers (2003), explains how new ideas and technologies spread through societies and cultures. The theory focuses on the adoption …
New Product Diffusion Models in Marketing: An Assessment …
The diffusion process consists of four key elements: an innovation, the social system on which the innovation impacts, the communication channels of that social system, and time (Rogers 1983).
Modeling Multinational Diffusion Patterns: An Efficient …
Indeed, diffusion theory predicts varying diffusion rates and patterns by country because of differences in social system characteristics (Ga- tignon and Robertson 1985).
New Product Diffusion Models in Marketing: A Review and
The diffusion of an innovation traditionally has been defined as the process by which that innovation is "communicated through certain channels over time among the members of a …
New Product Diffusion with Influentials and Imitators - Of …
The reason is that the great majority of marketing diffusion models assume homogeneity rather than heterogeneity in the tendency to be in tune with new developments or the tendency to …
Innovation Diffusion Theory - Delhi University
Innovation Diffusion Theory: Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.
Marketing Management
• Diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed with which the new idea spreads from one consumer to the next.
Diffusion and Growth of New Products: A Critical Review of …
In management parlance, the word ‘diffusion’ has replaced the word ‘contagion’ to denote the communication between adopters and potential buyers (Golder and Tellis 1998, Rogers 1995).
The Process of Innovation and the Diffusion of Innovation
Innovation takes place via a process whereby a new "thought, behavior, or thing," which is "qualitatively different from existing forms," is conceived of and brought into reality.5 Given the …
Late Mover Advantage: How Innovative Late Entrants Outsell …
The authors develop hypotheses on how the diffusion and marketing mix parameters of the brands differ by market entry strategy (pioneering, innovative late entry, and noninnovative late …
A Diffusion Planning Mechanism for Social Marketing
Diffusion Planning Mechanism for Social Marketing, Information and Management http://dx.doi.org/10.1016/j.im.2016.12.006 This is a PDF file of an unedited manuscript that …
Chapter 10 Diffusion and Adoption Models - Springer
Diffusion models are based on the assumption that the diffusion of a new product is a social process of imitation. For example, early adopters influence late adopters
Diffusion and Marketing of Technologies - Princeton University
At best, a descriptive guide can be provided to cover the more generalizable features of the research, development, diffusion, and marketing process. Many steps are involved in …
INFLUENTIALS AND INFLUENCE MECHANISMS IN NEW …
We develop a conceptual framework using both individual- and market-level research to highlight several interrelated areas: (1) the theoretical bases of influence on others' adoption. our …
II Chapter 9 Diffusion Theory and Marketing - Springer
process by which other innovations appear to secure acceptance as a basis for enhancing consumer reaction to new products. The process by which innovations spread through a …
Marketing: A Review and - JSTOR
THE diffusion of an innovation traditionally has been defined as the process by which that innovation "is communicated through certain channels over time among the members of a …
Diffusion theory and marketing - Springer
In this chapter we will attempt to demon strate that the problems associated with introducing new products into the market-place appear to be remarkably similar to those experienced in gaining …
Marketing Strategies for New Products. Empirical Results and …
A diffusion process that fits to the idea of impersonal communication should be identifiable especially in product categories including high levels of social risk.
Diffusion Theory and Marketing - Springer
The earliest research into the process of diffusion appears to have been triggered off by the interest of anthropologists in M. J. Baker (ed.), Marketing
Marketing variables in macro-level diffusion models - Springer
In this study we review this body of research and classify the stud-ies according to the way the marketing instruments affect the diffusion process. We distinguish between studies that …
Contact Between Cultures - SAGE Publications Ltd
the diffusion process and the characteristics of those most likely to use new practices first. You’ll see through examples that key to successful diffusion is adapting the new practice to the …
Scientific Evidence Production and Specialty Drug Diffusion
duction process to the drug’s diffusion process. It also accom-modates marketing activity effects. However, we argue that such effects should be weaker or even negligible because (1) specialty …
ANALYZING FACTORS AFFECTING NEW PRODUCT …
DEPARTMENT OF MARKETING MANAGEMENT STATEMENT OF DECLARATION I the undersigned hereby declare that this thesis entitled ―Research on Analyzing Factors Affecting …
Insight on Theoretical and Conceptual Review on the …
economics and non-marketing disciplines, diffusion is seen as the spread of an innovation over time among different groups (Brown, 1981). While the second in the marketing discipline, …
INNOVATION DIFFUSION AND - JSTOR
diffusion process, in terms of the number of customers who have bought the product by time t, (i.e., N(t)), by a modified exponential curve (see Figure 2). The Mansfield model, on the other …
www.choolsgroup.com
Marketing Communications 4 Contents Contents Contents 6 1 Fundamentals Of Communication In Marketing 9 2 Consumer Behaviour And Marketing Communication 42 3 Promotion ...
New Product Diffusion with Influentials and Imitators
3 this terminology can be used only ex post and the model does not represent a diffusion process in an ex ante mixture of two segments, the first adopting independently at rate p and the …
CHALLENGES OF CELEBRITY ENDORSEMENT AND HOW THEY …
THE DIFFUSION PROCESS Jacob Odei Addo School of Business, Takoradi Polytechnic, Department of Marketing, P O Box 256, Takoradi – Ghana, ABSTRACT: Celebrity …
What Role for Marketing in the Arts? An Analysis of Arts
jointly by setting up athree-dimensional matrixasshowninFigure1.Thiswillfacili- tateanalysisofthedifferencesandthesimilar- ities ofthe products that fall into each ...
Printed in U.S A - JSTOR
the diffusion process. Such attempts were made by Robinson and Lakhani (1975), Bass ( 1980), Jeuland ( 1981 ) and Kalish ( 1985). In essence, price was introduced into the diffusion model …
Diffusion Of Innovations Everett Rogers Full PDF
Diffusion Of Innovations Everett Rogers Everett Rogers' Diffusion of Innovations theory explains how, why, and at what rate new ideas and technologies spread. Understand the adopter …
Diffusion Of Innovations Everett Rogers
Learn how Rogers' model impacts marketing, social change, and technological advancements. #DiffusionofInnovations #EverettRogers #Marketing #Innovation #SocialChange Everett …
THE INNOVATION DIFFUSION PROCESS IN A …
(MARKETING-NEW PRODUCTS; MARKETING-DIFFUSION OF INNOVATIONS; MARKETING-MEASUREMENT; DECISION ANALYSIS-APPLICATIONS) 1. Introduction The pattern of sales …
An Adaptation of the Bass New Product Diffusion
The process by which new products, once launched, are diffused in the market place is critical to their ultimate success and is of crucial importance in planning their marketing strategy. …
Competitive diffusion of new prescription drugs: The role of ...
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment Enar Ruiz-Condea,⁎, Jaap E. Wieringab, Peter S.H. Leeflangb a Department of Marketing, …
A Diffusion Planning Mechanism for Social Marketing
1 A Diffusion Planning Mechanism for Social Marketing Yung-Ming Lia, heng-Yang Laia, Lien-Fa Linb aInstitute of Information Management, National hiao Tung University, Hsinchu, 300, …
What Role for Marketing in the Arts? An Analysis of Arts
jointly by setting up athree-dimensional matrixasshowninFigure1.Thiswillfacili- tateanalysisofthedifferencesandthesimilar- ities ofthe products that fall into each ...
Differential Adaptive Diffusion: Understanding Diversity and …
dia has implications for marketing, sociology, journalism, computer science and many other research areas. Models of network diffusion have been used to study phenomena as …
DIFFUSION THEORY AS A MARKETING THEORY
Diffusion theory was first introduced by Everett Rogers in his 1962 book Diffusion of Innovations, where he identified five key elements that influence the diffusion process: the innovation itself, …
Diffusion Of Innovations Everett Rogers - ishipper.com.ph
Everett Rogers' Diffusion of Innovations is a seminal theory in sociology, communication studies, and marketing that explains the process by which an innovation is communicated through …
Theory in Social Marketing - Springer
issues. All in all, the diffusion of innovations theory is frequently applied in the social marketing context to understand the process through which behavior change occurs (Truong, 2014). …
Competitive diffusion of new prescription drugs: The role of ...
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment Enar Ruiz-Condea,⁎, Jaap E. Wieringab, Peter S.H. Leeflangb a Department of Marketing, …
A Nonuniform Influence Innovation Diffusion Model of New …
diffusion models in marketing include the models suggested by Bass (1969), Fourt and Woodlock (1960), and Mansfield (1961). The Bass model describes ... diffusion process at which the …
Differential Adaptive Diffusion: Understanding Diversity and …
network-level dynamics into a standard diffusion model and allowing for heterogeneous preferences, our model provides a better prediction of expected users’ adoption of a given …
INfLuENtIaLS aND INfLuENcE MEchaNISMS IN NEw ProDuct …
new product diffusion from a marketing management perspective. Influentials are a broad category of consumers who play important roles in new product diffusion by considerably …
Multinational Diffusion Models - JSTOR
factor that characterizes the diffusion process (Bass 1969, Moore 1995). Hence, it is interesting and perhaps challenging to analyze what would happen if a new product diffuses in parallel in …
Kalman Filter estimation of new product diffusion models.
in designing marketing strategies for new product planning and management. Before predicting sales, diffusion model ... cedures are not helpful in forecasting a new product diffusion process …
UNDERSTANDING THE DIFFUSION PROCESS FOR …
3C S 5ç 1. It is not likely that the actual profitability ofthe innovation can be known from the beginningofthe diffusion process. The innate broad appeal in terms of cost-benefit of the new …
The Role of Hubs SUB - Columbia Business School
and adoption processes is beginning to be explored in marketing. Using data on a large network with multiple adoptions, we identify two types of hubs - innovative and follower hubs. Contrary …
New Product Diffusion with Influentials and Imitators - Of …
The reason is that the great majority of marketing diffusion models assume homogeneity rather than heterogeneity in the tendency to be in tune with new developments or the tendency to …
New Product Diffusion Models in Marketing: An Assessment …
Keywords: new product diffusion, innovation, Bass Model, Rogers’ theory Introduction One of the most widely held theories of communication in marketing is diffusion theory. Diffusion is a …
New Product Diffusion Models in Marketing: A Review and …
The best-known first-purchase diffusion models of new product diffusion in marketing are those of Bass (1969), Fourt and Woodlock (1960), and Mansfield (1961). These early models attempted …
Hubert Gatignon & Thomas S. Robertson - JSTOR
sumer adoption and diffusion (Gatignon and Robert-son 1985). Our study's focus on high technology is consistent with the need for research in that product domain. Un-til recently the …
Investigating New Product Diffusion Across Products and …
The Bass Diffusion Model (BDM) (Bass 1969) has been widely used as a descriptive model of the product dif-fusion process in marketing. The increasing impor-tance of global marketing has …
The Role of Hubs in the Adoption Process - JSTOR
process, follower hubs have a greater impact on market size (total number of adoptions). Importantly, a small sample of hubs offers accurate success versus failure predictions early in …
Marketing Automation Report 2023 - uni-hamburg.de
2. Marketing Communication including automated campaign management and relates to paid, owned, and earned media activities, social media campaigns, as well as customer support. …
STAT0041: Stochastic Calculus Lecture 13 - Diffusion Process
13-4 Lecture 13: Diffusion Process Classic diffusion process is constructed from generator, i.e. diffusion operatorL. b(x) and Σ(x) have clear meaning. A Markov process X t in R with transition …
Adoption epidemics and viral marketing - Wiley Online Library
Theoretical Economics 20 (2025) Adoption epidemics and viral marketing. 455 Jackson, Malladi, and McAdams (2022). We abstract from the possibility of mutation, but push the literature …
Modeling Multinational Diffusion Patterns: An Efficient …
diffusion process across countries, yet the methodology allows for heterogeneity within social systems, that is, within-country social boundaries. The proposed methodology also ... the few …
Modeling technology diffusion: a study based on market
measured using the diffusion process. According to Rogers (2010), the diffusion process consists of four key elements, namely, innovation, communication channel, time and potential market …
Social Marketing and the Diffusion - ResearchGate
social marketing. The Classic Diffusion Paradigm Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system …
The Innovation Diffusion Process in a Heterogeneous …
The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach Author(s): Rabikar Chatterjee and Jehoshua Eliashberg Source: Management Science, Vol. …
Toward Information Diffusion Model for Viral Marketing …
of something.” In the analysis of social networks, diffusion is the process of information diffusion via the network. The majority of current research focuses on information diffusion in online …
Cultural Influences on the Diffusion of New Products
Diffusion is defined in marketing literature as “the process by which an in- novation is communicated through certain channels over time among mem- 50 JOURNAL OF …
Network Effects and Personal Influences: The Diffusion of an …
Marketing Science, Rotterdam School of Management, and INSEAD for their invaluable comments and suggestions. Wayne DeSarbo served as associate editor for this article. ZSOLT …
DETAILED REVIEW OF ROGERS’ DIFFUSION OF …
time dimension in diffusion research illustrates one of its strengths. The innovation-diffusion process, adopter categorization, and rate of adoptions all include a time dimension. These …
Why the Bass Model Fits without Decision Variables - JSTOR
distinct functions of "current marketing effort," but, for now, we shall explore the implications of (6). The more general model does not have a closed-form solution, but (6) does. We want to know …
Innovation Diffusion Theory - Delhi University
Innovation Diffusion Theory: Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. Diffusion is a …
DETERMINANTS OF DIFFUSION MODELS’ FORECAST …
Diffusion models are used to model the temporal evolution of new product first-purchases (e.g. Mahajan, Muller, and Wind, 2000) and to forecast the development of the diffusion process …
Everett M. ROGERS - JohoGo
Past diffusion researches usually began with the first adopter of an innovation, that is, with the left-hand tail of the S-shaped diffusion curve. Events and decisions occurring previous to this point …
