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| fast digital marketing for veterinary: A Quick Start Guide to Social Media Marketing Neil Richardson, Ruth M Gosnay, 2010-09-03 Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios. |
| fast digital marketing for veterinary: Practice Management, An Issue of Veterinary Clinics of North America: Small Animal Practice, E-Book Peter Weinstein, 2024-02-02 In this issue of Veterinary Clinics: Small Animal Practice, guest editor Dr. Peter Weinstein brings his considerable expertise to the topic of Practice Management. Operating a successful small animal veterinary practice requires wide-ranging knowledge and familiarity with a multitude of issues. In this issue, top experts provide resources that help readers better understand the business of veterinary practice and the tools to help them decide to own a hospital, manage a practice, or more effectively lead a practice that they already own. - Contains 16 relevant, practice-oriented topics including what the future of veterinary practice looks like; digital marketing and social media; optimal team utilization leads to team retention; top ten practice management mistakes; workplace culture; and more. - Provides in-depth clinical reviews on practice management, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews. |
| fast digital marketing for veterinary: Front Office Management for the Veterinary Team - E-Book Heather Prendergast, 2014-03-14 The only book of its kind, Front Office Management for the Veterinary Team focuses on the day-to-day duties of the veterinary team. It offers a complete guide to scheduling appointments, billing and accounting, communicating effectively and compassionately with clients, managing medical records, budgeting, marketing your practice, managing inventory, using outside diagnostic laboratory services, and much more. Written by Heather Prendergast, RVT, CVPM, this manual simplifies essential tasks with step-by-step instructions! Exercises on the Evolve website offer additional practice with front office tasks. Interactive working forms give you experience completing sample checks, deposit slips, patient history forms, and incident reports. The latest information on electronic banking and tax forms ensures that you adhere to the most current financial guidelines. What Would You Do/Not Do boxes provide scenarios to expose you to real-life situations that occur in veterinary practice and guide you through to an appropriate resolution. Review questions test your understanding of concepts presented in each chapter. Practice Point boxes highlight practical information to remember while on the job. Veterinary Practice and the Law boxes provide essential information about laws that you must know in order to run an ethical practice and to protect the practice. Key terms and learning objectives guide you through study of the most important content. |
| fast digital marketing for veterinary: Beginner's Guide To The Digital Marketing Sukhdeep Singh, 2021-02-15 Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf |
| fast digital marketing for veterinary: Blackwell's Five-Minute Veterinary Practice Management Consult Lowell Ackerman, 2020-01-09 Provides a quick veterinary reference to all things practice management related, with fast access to pertinent details on human resources, financial management, communications, facilities, and more Blackwell's Five-Minute Veterinary Practice Management Consult, Third Edition provides quick access to practical information for managing a veterinary practice. It offers 320 easily referenced topics that present essential details for all things practice management—from managing clients and finances to information technology, legal issues, and planning. This fully updated Third Edition adds 26 new topics, with a further 78 topics significantly updated or expanded. It gives readers a look at the current state of the veterinary field, and teaches how to work in teams, communicate with staff and clients, manage money, market a practice, and more. It also provides professional insight into handling human resources in a veterinary practice, conducting staff performance evaluations, facility design and construction, and managing debt, among other topics. KEY FEATURES: Presents essential information on veterinary practice management in an easy-to-use format Offers a practical support tool for the business aspects of veterinary medicine Includes 26 brand-new topics and 78 significantly updated topics Provides models of veterinary practice, challenges to the profession, trends in companion practices, and more Features contributions from experts in veterinary practice, human resources, law, marketing, and more Supplies sample forms and other resources digitally on a companion website Blackwell's Five-Minute Veterinary Practice Management Consult offers a trusted, user-friendly resource for all aspects of business management, carefully tailored for the veterinary practice. It is a vital resource for any veterinarian or staff member involved in practice management. |
| fast digital marketing for veterinary: Feline Endocrinology Edward C. Feldman, Federico Fracassi, Mark E. Peterson, 2019 |
| fast digital marketing for veterinary: Veterinary Business and Enterprise Colette Henry, 2013-12-01 Approx.176 pagesApprox.176 pagesVeterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more. The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions. The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally. |
| fast digital marketing for veterinary: Plumb's Veterinary Drug Handbook Donald C. Plumb, 2018-02-21 Plumb’s Veterinary Drug Handbook, Ninth Edition updates the most complete, detailed, and trusted source of drug information relevant to veterinary medicine. Provides a fully updated edition of the classic veterinary drug handbook, with carefully curated dosages per indication for clear guidance on selecting a dose Features 16 new drugs Offers an authoritative, complete reference for detailed information about animal medication Designed to be used every day in the fast-paced veterinary setting Includes dosages for a wide range of species, including dogs, cats, exotic animals, and farm animals |
| fast digital marketing for veterinary: Digital Minds WSI, 2013-07-30 Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition. |
| fast digital marketing for veterinary: Veterinary Forum , 2009 |
| fast digital marketing for veterinary: Veterinary Practice Management Catherine R. Coates, 2013-01-01 Veterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. With a focus on practical solutions and a section dedicated to useful, everyday checklists and templates, this book is a necessary tool for any practice manager and a valuable guide for veterinary students. |
| fast digital marketing for veterinary: World Wild Vet Evan Antin, 2020-10-27 A wild look at our natural world for fans of Steve Irwin, James Herriot, and Bear Grylls Millions follow Dr. Evan Antin and his wildlife adventures through social media and on his popular Animal Planet television show Evan Goes Wild. Now in his first book, World Wild Vet, Evan takes us to the deep blue seas, swimming with giant whale sharks with “puppy dog eyes, to jungles filled with venomous snakes (who are more afraid of you than you are of them), to a race across the savannah and against the clock to save rhinos from the clutches of poachers—all in the name of adventure and a deep love for the wild around us. Equal parts memoir, travelogue, and conservationist wake up call, World Wild Vet is an unforgettable exploration of the world we all call home and a love letter to the creatures we share it with. |
| fast digital marketing for veterinary: Access to Veterinary Care Michael J. Blackwell, Christy L. Hoffman, Terry G. Spencer, Kathleen Makolinski, Rachael Kreisler, 2022-11-23 |
| fast digital marketing for veterinary: Laser Therapy in Veterinary Medicine Ronald J. Riegel, John C. Godbold, Jr., 2017-03-09 Laser Therapy in Veterinary Medicine: Photobiomodulation ist eine umfassendes Buch zum Einsatz therapeutischer Laser bei der Behandlung von Tieren und legt den Schwerpunkt auf praktische Informationen. - Bietet umfassende Informationen zum Einsatz von therapeutischen Lasern in der Tierarztpraxis. - Legt den Fokus auf praktische Informationen, zugeschnitten auf die Tierklinik. - Geschrieben von 37 führenden Experten im Bereich Lasertherapie für Tiere. - Vermittelt fundiertes Wissen zu diesem Therapieansatz. - Beschreibt klinische Anwendungen und stellt den Bezug zur Praxis her. |
| fast digital marketing for veterinary: Veterinary Reproductive Immunology Juan G. Maldonado-Estrada, Fuller Warren Bazer, Dariusz Jan Skarzynski, 2022-02-14 |
| fast digital marketing for veterinary: Recent Advances in Veterinary Immunology Concepts and Methodology Armin Saalmueller, Dirk Werling, Crystal L. Loving, Philip John Griebel, 2021-03-03 We acknowledge the initiation and support of this Research Topic by the International Union of Immunological Societies (IUIS). We hereby state publicly that the IUIS has had no editorial input in articles included in this Research Topic, thus ensuring that all aspects of this Research Topic are evaluated objectively, unbiased by any specific policy or opinion of the IUIS. |
| fast digital marketing for veterinary: Never Turn Your Back on an Angus Cow Dr. Jan Pol, David Fisher, 2014-08-14 The star of The Incredible Dr. Pol shares his amusing, and often poignant, tales from his four decades as a vet in rural Michigan. Dr. Jan Pol is not your typical veterinarian. Born and raised the Netherlands on a dairy farm, he is the star of Nat Geo Wild’s hit show The Incredible Dr. Pol and has been treating animals in rural Michigan since the 1970s. Dr. Pol’s more than 20,000 patients have ranged from white mice to 2600-pound horses and everything in between. From the time he was twelve years old and helped deliver a litter of piglets on his family’s farm to the incredible moments captured on his hit TV show, Dr. Pol has amassed a wealth of stories of what it’s like caring for this menagerie of animals. He shares his own story of growing up surrounded by animals, training to be a vet in the Netherlands, and moving to Michigan to open his first practice in a pre fab house. He has established himself as an empathetic yet no-nonsense vet who isn’t afraid to make the difficult decisions in order to do what’s best for his patients—and their hard-working owners. A sick pet can bring heartache, but a sick cow or horse could threaten the very livelihood of a farmer whose modest profits are dependent on healthy livestock. Reminiscent of the classic books of James Herriot, Never Turn Your Back on an Angus Cow is a charming, fascinating, and funny memoir that will delight animal lovers everywhere. |
| fast digital marketing for veterinary: Veterinary Technician , 2009 |
| fast digital marketing for veterinary: Current Veterinary Therapy David E. Anderson, Michael Rings, 2008-11-20 Written by leading food animal researchers, practitioners, and educators, this comprehensive guide provides quick access to the latest medical and surgical interventions for cattle, sheep, and goats. The concise, quick-reference format and logical body systems organization make it ideal for use in both the clinical setting and the field. You'll easily locate key information on preventing, treating, and managing disease in food animals, as well as expert insights on improving outcomes for individual animals and herd populations. - Authoritative, cutting-edge coverage offers clinically relevant strategies for diagnosing and managing a wide range of diseases and disorders in food animals, with a focus on cattle, sheep, and goats. - Logically organized content is easy-to-follow and provides a practical approach to determining appropriate medical and surgical interventions. - Concise, easy-to-read format helps you find essential information quickly and easily. - Expert editors, consultants, and writers ensure the accuracy, relevance, and timeliness of each topic to keep you on the cutting edge of food animal therapy. - New editors and a new team of section editors bring a fresh perspective and authoritative guidance on caring for food animals. - Completely revised and updated content includes new sections on topics such as: - Genital surgery - Pharmacology and therapeutics - Restraint, anesthesia, and pain management - Cow-calf/small ruminant production medicine - Feedlot production medicine - Coverage of hot topics in the field includes biosecurity in feedlots, therapy in organic livestock medicine, and ethical responsibilities in selecting drugs for use in food animals. - Expanded treatment options incorporate surgical interventions where appropriate, including laparoscopic procedures. |
| fast digital marketing for veterinary: Handbook of the Economics of Marketing , 2019-09-19 Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics |
| fast digital marketing for veterinary: 101 Veterinary Marketing Questions Answered Robin Brogdon, 2011 |
| fast digital marketing for veterinary: Precision Medicine in Veterinary Oncology Carlos Eduardo Fonseca-Alves, Chiara Palmieri, Maria L. Z. Dagli, Renee Laufer Amorim, 2021-09-14 |
| fast digital marketing for veterinary: Veterinary Clinical Skills Manual Nichola Coombes, Ayona Silva-Fletcher, 2018-05-16 Down-to-earth and intensely practical, this book and video package provides step-by-step guidance on the essential clinical skills required by veterinary students before they face clinical situations encountered in the real world of the busy veterinary professional. This book is the go-to manual for an essential grounding in key veterinary clinical skills for all students and educators of veterinary medicine and animal husbandry. |
| fast digital marketing for veterinary: Veterinary Practice News , 2010-02 |
| fast digital marketing for veterinary: The Mini Vet Guide to Companion Animal Medicine , 2014 |
| fast digital marketing for veterinary: Veterinary Bacterial Zoonoses Jiabo Ding, Menachem Banai, Shengqing Yu, Xin Ting, 2018-10-05 Humans, animals and microorganisms all share the same planet, the last playing critical roles in the cycling of nitrogen and sulfur in nature and the degradation of organic materials. Unfortunately, micro-organismal populations also include infectious bacteria and viruses that cause diseases, with a few that have fatal consequences. We chose veterinary bacterial zoonoses as our Research Topic with the aim of delivering up-to-date scientific knowledge on the subject, addressing the topics of detection approaches, vaccine development and host immune response. Our Research Topic alludes to the One Health approach in addressing three important bacterial diseases, Brucella, Mycobacteria and Chlamydia. A short chapter also elaborates on a highly pathogenic field isolate of Mycobacterium avium spp. Avium and an atypical enteropathogenic Escherichia coli O98 as evolving zoonotic risks. The cover illustration is intended to raise our awareness of the fact that pets play a role in our life as passionate and compassionate friends, but that they also pose a health risk due to carrying a bacterial or a viral zoonotic agent. We hope our Research Topic will further the pursuit of these topics and spark research in other important diseases. |
| fast digital marketing for veterinary: Diagnostic Procedures in Veterinary Microbiology and Infectious Diseases Fabrizio Passamonti, Doreene Hyatt, Valentina Stefanetti, 2022-03-16 |
| fast digital marketing for veterinary: Neuroimaging in Veterinary Science Andrea Tipold, Fintan J. McEvoy, 2019-11-25 Sophisticated imaging tools continue to provide information about the central nervous system that is novel. This has impacted the diagnosis of neurological diseases in veterinary patients by allowing non-invasive in vivo diagnosis of diseases previously not open to diagnosis or only diagnosed post mortem. This eBook is a collection of papers submitted to the Research Topic “Neuroimaging in Veterinary Science”. It contains review and research papers, case reports and an accompanying editorial. It gives insight into the contributions diagnostic imaging can make to the field of veterinary neurology. |
| fast digital marketing for veterinary: Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment Eric Greenberg, Alexander Kates, 2013-09-06 THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed. |
| fast digital marketing for veterinary: Marketing to Gen Z Jeff Fromm, Angie Read, 2018-03-26 With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want! |
| fast digital marketing for veterinary: Neglected and Under-Researched Parasitic Diseases of Veterinary and Zoonotic Interest Annunziata Giangaspero, Lise Roy, Olivier Andre Sparagano, 2021-08-03 |
| fast digital marketing for veterinary: Hospital Marketing , 1986 |
| fast digital marketing for veterinary: The Sasquatch Escape Suzanne Selfors, 2013-04-02 What started out as an ordinary summer becomes the story of a lifetime in this exciting series opener packed with magic and monsters! When Ben Silverstein is sent to the rundown town of Buttonville to spend the summer with his grandfather, he's certain it will be the most boring vacation ever. That is, until his grandfather's cat brings home what looks like . . . a baby dragon? Amazed, Ben enlists the help of Pearl Petal, a local girl with an eye for adventure. They take the wounded dragon to the only veterinarian's office in town—Dr. Woo's Worm Hospital. But as Ben and Pearl discover once they are inside, Dr. Woo's isn't a worm hospital at all—it's actually a secret hospital for imaginary creatures. After Ben accidentally leaves the hospital's front door unlocked, a rather large, rather stinky, and very hairy beast escapes into Buttonville. Now Ben and Pearl are tasked with retrieving the runaway creature. Suzanne Selfors delivers a wild journey filled with mythical creatures and zany adventures that are anything but imaginary. This book includes bonus writing, art, and science activities that will help readers discover more about the mythological creatures featured in The Sasquatch Escape. These activities are designed for the home and the classroom. Enjoy doing them on your own or with friends! |
| fast digital marketing for veterinary: Anesthetic Risk and Complications in Veterinary Medicine Karine Portier, Keila K. Ida, 2020-09-03 This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact. |
| fast digital marketing for veterinary: The Immunoassay Handbook David Wild, 2013-01-21 The fourth edition of The Immunoassay Handbook provides an excellent, thoroughly updated guide to the science, technology and applications of ELISA and other immunoassays, including a wealth of practical advice. It encompasses a wide range of methods and gives an insight into the latest developments and applications in clinical and veterinary practice and in pharmaceutical and life science research. Highly illustrated and clearly written, this award-winning reference work provides an excellent guide to this fast-growing field. Revised and extensively updated, with over 30% new material and 77 chapters, it reveals the underlying common principles and simplifies an abundance of innovation. The Immunoassay Handbook reviews a wide range of topics, now including lateral flow, microsphere multiplex assays, immunohistochemistry, practical ELISA development, assay interferences, pharmaceutical applications, qualitative immunoassays, antibody detection and lab-on-a-chip. This handbook is a must-read for all who use immunoassay as a tool, including clinicians, clinical and veterinary chemists, biochemists, food technologists, environmental scientists, and students and researchers in medicine, immunology and proteomics. It is an essential reference for the immunoassay industry. Provides an excellent revised guide to this commercially highly successful technology in diagnostics and research, from consumer home pregnancy kits to AIDS testing.www.immunoassayhandbook.com is a great resource that we put a lot of effort into. The content is designed to encourage purchases of single chapters or the entire book. David Wild is a healthcare industry veteran, with experience in biotechnology, pharmaceuticals, medical devices and immunodiagnostics, which remains his passion. He worked for Amersham, Eastman-Kodak, Johnson & Johnson, and Bristol-Myers Squibb, and consulted for diagnostics and biotechnology companies. He led research and development programs, design and construction of chemical and biotechnology plants, and integration of acquired companies. Director-level positions included Research and Development, Design Engineering, Operations and Strategy, for billion dollar businesses. He retired from full-time work in 2012 to focus on his role as Editor of The Immunoassay Handbook, and advises on product development, manufacturing and marketing. - Provides a unique mix of theory, practical advice and applications, with numerous examples - Offers explanations of technologies under development and practical insider tips that are sometimes omitted from scientific papers - Includes a comprehensive troubleshooting guide, useful for solving problems and improving assay performancee - Provides valuable chapter updates, now available on www.immunoassayhandbook.com |
| fast digital marketing for veterinary: Demarketing Nigel Bradley, Jim Blythe, 2013-10-23 We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always sell more. De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing. |
| fast digital marketing for veterinary: Practice Management for the Veterinary Team - E-Book Heather Prendergast, 2023-11-09 - Comprehensive coverage of practice management skills includes leadership, financial management, and strategic planning, as well as telephone skills, appointment scheduling, admitting and discharging patients, and communicating with clients. - Coverage of clinical assisting ranges from examinations and history-taking for patients, to kennels and boarding procedures. - Veterinary Ethics and Legal Issues chapter helps you learn to protect the practice and run a practice based on ethical principles and veterinary laws. - End-of-chapter review questions reinforce key concepts and measure mastery of the content. - End-of-chapter Practice Managers Survival Checklist allows you to review the most essential information. - Versatile text can be used by practice managers to study for the CVPM exam. - Updated content highlights important technological and professional updates to the field impacting medical record management. - New chapters covering telehealth and practice integrative management software are included. - Current coverage includes a revised Leadership, Professional Development and Human Resources chapter and expanded content in Strategic Planning and Marketing chapters. |
| fast digital marketing for veterinary: Journal of the American Veterinary Medical Association American Veterinary Medical Association, 2014 Vols. for 1915-49 and 1956- include the Proceedings of the annual meeting of the association. |
| fast digital marketing for veterinary: AAHA Chart of Accounts American Animal Hospital Association, 2002 |
| fast digital marketing for veterinary: Broom and Fraser's Domestic Animal Behaviour and Welfare 6th Edition Donald M. Broom, 2021-11-17 Completely updated and revised, and synthesizing the recent explosion in animal welfare literature, the sixth edition of this best-selling textbook continues to provide a thorough overview of behaviour and welfare of companion and farm animals, including fish. The introductory section has been completely revised, with all following chapters updated, redesigned and improved to reflect our changing understanding. Written by a world-leading expert and key opinion leader in animal behaviour and welfare, this text provides a highly accessible guide to the subject. It is an essential foundation for any veterinary, animal science, animal behaviour or welfare-focused undergraduate or graduate course. |
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