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| digital marketing made easy: Digital Marketing Made Easy: Tips and Tricks for Everyone Halim Dwi Putra, 2024-01-05 “Digital Marketing Made Easy: Tips and Tricks for Everyone” is a guiding beacon through the intricate landscape of contemporary digital marketing. This insightful book contends that in the age of digital connectivity, writing stands as a paramount force, shaping the success of marketing strategies. It unveils writing as more than a conveyance of information, portraying it as an art form essential for crafting compelling narratives that resonate with today’s discerning consumers. In this dynamic exploration, the book underscores the evolving nature of digital marketing, emphasizing the written word as the primary currency for capturing attention in a competitive online space. Beyond the theory of effec- tive writing, the narrative delves into the practicalities of content implementa- tion and distribution, urging marketers to adapt to trends, respond to algorithmic shifts, and refine writing strategies for enduring competitiveness in the digital milieu. |
| digital marketing made easy: Digital Marketing Made Easy Wilson Lin, Kevin Urrutia, 2020-06-18 In Digital Marketing Made Easy, Kevin Urrutia and Wilson Lin, former Intuit, Google, and Salesforce employees, teach founders and marketers how to grow and maintain company success by pairing growth strategies with modern technology. After profitably spending more than $30 million dollars and generating over $120 million in revenue for brands across health, fashion, education, DTC, and SaaS, Kevin and Wilson will show you the ESSENTIAL and ACTIONABLE insights you need to achieve breakthrough numbers.Concepts are laid out for you to learn and test your knowledge - all in real-time. The book uncovers the best practices used by big-named marketers to beat their competition. These include:- Using Google Trends to find what your customers are searching- SimilarWeb to monitor website traffic- How to write, and get published on websites like FORBES- Growth Marketing, and what it really means for you- Crafting your message across socials+ other digital marketing topics for you to learn and optimizeLearn other growth marketing methods such as: Content Marketing, SEO, Landing Page Optimization, A/B Testing, Facebook and Instagram Ads, User Onboarding, B2B Sales, A/B Testing and more. Digital Marketing Made Easy is a powerful, accessible, and practical toolkit for B2B and B2C company leaders, individual business owners, and any person looking for guidance to grow an online business or to simply become a better marketer. Get out there, break barriers, stay-ahead of the competition, and continue to orchestrate your path to e-com bliss.- Kevin and Wilson, Founders of Voy Media |
| digital marketing made easy: Marketing Made Easy Danny Tran, 2020-11-18 Learn the basics and ins and outs of marketing with millionaire agency founder Danny Tran. Danny Tran is the CEO of Highstoke Media and has been teaching thousands of students worldwide on how to get into digital marketing. This book is a no fluff guide to the ABCs of Digital Marketing. |
| digital marketing made easy: Internet Marketing Made Easy Jo-Anne Vandermeulen, 2012-01-01 Practical Internet marketing ideas presented in a user-friendly fashion. Filled with practical online marketing tips for those who have products to sell, the marketing tips in this must-have resource book can be applied to any products you may wish to promote via the Internet. Whether you are a novice or an expert, Internet Marketing Made Easy is the book for you. You will take away valuable content that will save you time and energy when marketing on the Internet. Includes an invaluable Glossary of Internet terms to help the not-so-technical Internet marketer. |
| digital marketing made easy: Online Music Marketing Made Easy Paul Entone, 2024-07-26 This guide is intended for anyone who want to sell their music over the internet. |
| digital marketing made easy: Dynamic Digital Marketing Dawn McGruer, 2020-01-21 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. |
| digital marketing made easy: Marketing Made Simple Donald Miller, Dr. J.J. Peterson, 2020-03-17 This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level. |
| digital marketing made easy: Cpa Marketing Made Easy Jeff Walker, 2023-08-23 Tired Of Paying For Clicks That NEVER Seem To Convert? Discover The Six Easy Steps To CPA Marketing That Can Put Thousands Of Dollars Into Your Pocket Each Month! PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is 'Pay Per Click' advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views. For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment). This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for 'Cost Per Action' or 'Cost Per Acquisition' and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning. And if that's your plan, then you've come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let's take a dive into the complex world of CPA marketing... Below are some of the information that you are about to learn: * The Basics of CPA Marketing * CPA Versus Other Forms of Marketing – Who is PPC For? * Choosing the Right CPA Network * Which Platform Should You Use? * Top Tips for Effective CPA Ads * The Importance of Tracking * Creating a Landing Page * How to Make Money With CPA * The CPA Success Formula And much much more. ORDER NOW. |
| digital marketing made easy: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
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| digital marketing made easy: Online Marketing Richard Gay, Alan Charlesworth, Rita Esen, 2007-03-15 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more. |
| digital marketing made easy: The Marketing Book Jason McDonald, 2018-08-14 MARKETING MADE EASY - Step by Step to a Marketing Plan for Your Business! 2019 Updated Edition A practical marketing book by Jason McDonald of Stanford Continuing Studies Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts. It's goal: to help you create a practical marketing plan for your business using the think / do / measure method of marketing. Each Chapter teaches a marketing task by, first, explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what's working (and what's not) to do it better over time. Marketing is harder than it looks, and so this is one of the best books on marketing, breaking marketing down into - THE FIVE KEY ACTIVITIES OF MARKETING EXPLAINED STEP BYSTEP: Define what you sell, that they want. Build your brand. Make yourself easy-to-find. Create compelling content. Think and deploy; that is, promote your brand across digital and non-digital channels. One of the Best Marketing Books of 2018 for Beginners and Experts Alike Jason McDonald - written by a successful practitioner of digital marketing. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top! Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do MARKETING step by step. Got Questions? - just Google 'Jason McDonald' and send a quick email or call. Mention 'the Marketing Book.' |
| digital marketing made easy: Absolute Essentials of Digital Marketing Alan Charlesworth, 2020-09-24 This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities. |
| digital marketing made easy: Rocket Surgery Made Easy Steve Krug, 2009-12-08 It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, It's not rocket surgery.) Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: Test any design, from a sketch on a napkin to a fully-functioning Web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his The least you can do approach By paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular. |
| digital marketing made easy: Digital Marketing All-in-One For Dummies Stephanie Diamond, 2019-04-04 Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back. |
| digital marketing made easy: 501C3 SETUP MADE EASY: A Guide for Social Entrepreneurs James Fulton, 2024-03-13 In this step-by-step guide, small business coach James Fulton clearly explains how aspiring social entrepreneurs can put their dreams into motion and legally start, manage, and grow an IRS-approved 501(c)(3) Non-Profit entity. James has helped hundreds of social entrepreneurs set up their 501(c)(3) organizations. This guide walks you through the process of setting up your 501(c)(3) agency so that you can easily focus on social causes. In 501c3 Setup Made Easy, here is a fraction of what you will discover: - Understanding 501c3 Status - Planning Your Nonprofit Organization - Legal Requirements for 501c3 Setup - Financial Management for Nonprofits - Marketing and Promoting Your Nonprofit - Managing Your Nonprofit Organization - Maintaining 501c3 Status - Case Studies of Successful Social Entrepreneurs |
| digital marketing made easy: Digital Marketing Annmarie Hanlon, 2021-12-15 An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
| digital marketing made easy: Affiliate Marketing Made Easy Jeff Walker, 2024-02-07 Affiliate Marketing Mastery: Your Ultimate Guide to Skyrocketing Online Income through Strategic Partnerships Ready to turn your passion for online entrepreneurship into a lucrative venture? Dive into 'Affiliate Marketing Mastery,' an indispensable eBook that demystifies the art and science of affiliate marketing, equipping you with the knowledge and strategies to elevate your online income to unprecedented levels. What's Inside: Understanding the fundamentals of affiliate marketing Navigating affiliate programs and selecting the right partnerships Crafting compelling content that drives affiliate sales Maximizing conversions through effective affiliate funnel strategies Leveraging social media for affiliate marketing success SEO techniques to boost your affiliate site's visibility Scaling your affiliate marketing business for long-term success Exclusive interviews with top affiliate marketers sharing their success secrets Why 'Affiliate Marketing Mastery'? Authored by seasoned affiliate marketing professionals Suitable for beginners and experienced marketers alike Practical insights with actionable steps for immediate impact Unleash your earning potential through strategic affiliate partnerships Exclusive Bonus Material:Subscribe now and receive downloadable templates, checklists, and resources to supercharge your affiliate marketing efforts.ORDER NOW. |
| digital marketing made easy: Ministry Marketing Made Easy Yvon Prehn, 2012-08-21 Most churches are not as effective as they could be in their marketing ministry because printed communications are not seen as vital and essential tools in church growth. Often, church publications primarily consist of getting the bulletin and newsletter completed, plus whatever flyers people need for youth group meetings or the church potluck. This book gives a simple how-to explanation of how to implement a church marketing plan. Using church growth paradigms combined with proven marketing strategies and specific publication techniques, this book shows pastors, church leaders, and administration staff how to produce publications that will grow their churches and change the lives of people in congregations. This book assists pastors and other church leaders intentionally move people from one stage of church growth to the next. |
| digital marketing made easy: Innovations in Digital Branding and Content Marketing Das, Subhankar, Mondal, Subhra Rani, 2020-09-25 In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing. |
| digital marketing made easy: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| digital marketing made easy: Internet Marketing Alan Charlesworth, 2009 Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links. |
| digital marketing made easy: The Lead Machine Rich Brooks, 2017-01-22 Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business. |
| digital marketing made easy: Digital Marketing All-in-One For Dummies Stephanie Diamond, 2019-04-08 Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back. |
| digital marketing made easy: SEO Made Easy: How to Win Clients and Influence Sales with SEO Argyris Goulas, 2018-05-09 Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist! |
| digital marketing made easy: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| digital marketing made easy: Web3 Made Easy Kewyn Appadoo, 2023-03-01 Are you confused by the complex world of Web3? Do terms like Blockchain, Metaverse, NFTs, DAOs, and Crypto leave you scratching your head? Look no further than Web3 Made Easy!This comprehensive book breaks down the complexity of Web3 into easy-to-understand language that anyone can grasp.This book was specifically written in a simple-to-understand language for those wanting to learn about web3, NFTs, DAOs, cryptocurrencies, and other blockchain-related technology.With expert insights and real-world examples, you'll learn how Web3 technology is changing the way we live and do business.From understanding the basics of blockchain to exploring the potential of decentralized autonomous organizations (DAOs), this book will give you the tools to understand those concepts and be able to participate in conversations and have an edge when making decisions in your company.Invest in your future today with Web3 Made Easy. With clear explanations and helpful tips throughout, this is the ultimate guide to navigating the exciting world of Web3.Find out more about Kewyn Appadoo the author here: https://kewyn.com |
| digital marketing made easy: Digital Entertainment Subhankar Das, Saikat Gochhait, 2021-02-06 This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote). |
| digital marketing made easy: Beginner's Guide To The Digital Marketing Sukhdeep Singh, 2021-02-15 Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf |
| digital marketing made easy: Digital Marketing Strategy Simon Kingsnorth, 2016-05-03 The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. |
| digital marketing made easy: The Chief Reinvention Officer Handbook Nadya Zhexembayeva, 2020-07-14 |
| digital marketing made easy: Digital Marketing for Businesses in easy steps Jon Smith, 2020-04-20 Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics |
| digital marketing made easy: Digital Marketing Made Easy: Your Essential Guide for Building and Growing Your Business Online Catherine Skeet-Yaffe, 2019-02-26 Overwhelmed, confused and stressed out at how to grow your business online? Tired of watching webinars and video tutorials to try and learn all the skills you need? Then this book is for you. Written in a straight forward, common sense sequence, this book will guide you through each step you need to have in place whether you're a fledgling entrepreneur or seasoned business owner. Catherine Skeet-Yaffe has worked in Digital Marketing for over 10 years and knows the challenges that come with building and growing your business online. From starting a digital consultancy in her back bedroom to growing it into a full service Digital Agency, Cat knows what it's like to succeed (and fail) in business. Many of the lessons in this book are based on personal experience, and it's now altogether in one place for you to learn everything you need to know.Find out if your business idea will workBuild your reach, authority and presenceCreate sales funnels that work while you sleepAccess FREE training videos28 Day Digital Road Map Challenge includedIf you're serious about growing your business without the overwhelm this book will provide you with the practical tools you need to build a successful business whilst living your ideal life. GOODBYE OVERWHELM, HELLO SUCCESS. |
| digital marketing made easy: Internet Marketing Matt Bailey, 2011-04-05 Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide! |
| digital marketing made easy: Digital Marketing Fundamentals Marjolein Visser, Berend Sikkenga, Mike Berry, 2019-11-04 Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html |
| digital marketing made easy: Search Engine Optimisation , |
| digital marketing made easy: Copywriting Strategies Nicki Krawczyk, 2022-01-18 Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide. |
| digital marketing made easy: Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| digital marketing made easy: Cyberpreneur Philippines Raymond Calbay, Marv de Leon, Paolo Lising, 2015-10-17 Want to start your own online business? The right time to do it is now. Cyberpreneur Philippines is your guide in launching an online business and growing it to profit. The book offers invaluable tips whether you're providing services, developing apps, or reselling products online. Straight from company CEOs, startup founders, and top freelancers, you'll learn how to plan your cyber business, develop ideas for apps and software products, and scale your business to more success, among others. The book serves as an inspiration and as a manual for Filipinos to jump-start their online entrepreneurial journey. - Anton Diaz, Founder, Our Awesome Planet This book is unlike any other. The best experts in the field talk about the most important topics on online entrepreneurship. - Jorge Azurin, Co-director, Founder Institute Manila & CEO, Horsepower.ph It's the most comprehensive book on startups with a Filipino flavor. - Lyle Jover, Founder and CEO, Raket.ph |
| digital marketing made easy: Instagram Influencer Strategies: Boost Your Brand and Grow Your Audience Zahid Ameer, 2024-07-30 Unlock the full potential of Instagram with Instagram Influencer Strategies: Boost Your Brand and Grow Your Audience. This comprehensive guide is designed for aspiring and established influencers who want to master Instagram marketing and take their social media presence to the next level. Inside, you'll discover actionable strategies for building a strong brand identity, creating engaging content, and leveraging Instagram’s powerful features like Stories, Reels, and IGTV. Learn how to grow your audience with effective hashtag strategies, collaborations, and giveaways, and optimize your performance with data-driven insights. Explore advanced techniques for monetizing your Instagram presence, including sponsored posts, affiliate marketing, and product sales. Featuring case studies of successful influencers and practical solutions to common challenges, this eBook provides everything you need to achieve your Instagram goals. Perfect for entrepreneurs, digital marketers, and social media enthusiasts looking to enhance their Instagram influence and drive meaningful engagement. |
What Is Digital Transformation? - IBM
Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
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Digital transformation is a business strategy initiative that incorporates digital technology across all areas of an organization. It evaluates and modernizes an organization’s processes, …
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Feb 20, 2025 · A human digital identity might include information such as age, driver’s license, Social Security number or biometric data such as fingerprints and facial recognition scans. …
The Ratings Thread (Part 76) — Digital Spy
Dec 31, 2024 · digital spy, part of the hearst uk entertainment network ©2024 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, …
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Ocash is a digital cash application specialist, the latest recruit for the finance and accounting function. It’s often helpful to consider and position your digital workers in the roles that they …
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Jan 29, 2024 · The main goal of a digital transformation is to use new digital technologies throughout all aspects of a business and improve business processes. By using AI, …
Soaps — Digital Spy
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With an ever-expanding number of digital touchpoints, digital experience management has become a complex task, but one that can help engage new users, differentiate organizations …
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Apr 13, 2023 · The Digital Operational Resilience Act, or DORA, is a European Union (EU) regulation that creates a binding, comprehensive information and communication technology …
Apa itu Pemasaran Digital? - IBM
Evolusi pemasaran digital terjalin erat dengan perkembangan internet dan teknologi online. Ketika pemasaran tradisional sangat bergantung pada tenaga penjualan perorangan, praktik …
